# Mejor Software de publicidad en video ## How Many Software de publicidad en video Products Does G2 Track? **Total Products under this Category:** 206 ### Category Stats (Aug 2026) - **Average Rating:** 4.33/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month _Last updated: August 06, 2026_ ## How Does G2 Rank Software de publicidad en video Products? **Por qué puedes confiar en las clasificaciones de software de G2:** - 30 Analistas y Expertos en Datos - 11,800+ Reseñas auténticas - 206+ Productos - Clasificaciones Imparciales Las clasificaciones de software de G2 se basan en reseñas de usuarios verificadas, moderación rigurosa y una metodología de investigación consistente mantenida por un equipo de analistas y expertos en datos. Cada producto se mide utilizando los mismos criterios transparentes, sin colocación pagada ni influencia del proveedor. Aunque las reseñas reflejan experiencias reales de los usuarios, que pueden ser subjetivas, ofrecen información valiosa sobre cómo funciona el software en manos de profesionales. Juntos, estos aportes impulsan el G2 Score, una forma estandarizada de comparar herramientas dentro de cada categoría. ## G2 Grid® for Software de publicidad en video ![G2 Grid® for Software de publicidad en video plotting products by satisfaction and market presence](https://www.g2.com/es/categories/video-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=5405&focus%5B%5D=1183475&focus%5B%5D=3249&focus%5B%5D=74626) Highlighted products: StackAdapt, Prisma, The Trade Desk, Vibe, Facebook for Business, MNTN Performance TV, LocaliQ, y Amazon Video Ads. Underlying data: [Grid® JSON](https://www.g2.com/es/categories/video-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=facebook-for-business&focus%5B%5D=mntn-performance-tv&focus%5B%5D=localiq&focus%5B%5D=amazon-amazon-video-ads) **Sponsored** ### Criteo GO Criteo GO es una plataforma publicitaria de autoservicio impulsada por IA, diseñada para marcas de comercio electrónico y DTC que desean lanzar campañas de alto rendimiento rápidamente, sin la complejidad de gestionar múltiples plataformas publicitarias. Una plataforma de marketing de rendimiento de autoservicio completa y de extremo a extremo, Criteo GO ayuda a las empresas a descubrir nuevo tráfico, adquirir clientes y mejorar el rendimiento a gran escala. Construido como un punto de entrada simple y liderado por el marketing para anunciantes nuevos en Criteo, Criteo GO guía a los usuarios desde la incorporación hasta el lanzamiento de la campaña para asegurar el éxito desde el principio. La incorporación guiada, las plantillas de campaña optimizadas que cubren todo el embudo de marketing y las herramientas de autoservicio intuitivas con claros conocimientos de rendimiento hacen que la publicidad comercial sofisticada sea accesible para equipos de cualquier tamaño. En el núcleo de Criteo GO está Criteo AI, impulsado por más de 20 años de inteligencia comercial, señales de comercio en tiempo real y miles de millones de interacciones de compras. Esta inteligencia alimenta un targeting más inteligente de embudo completo, optimización automatizada, alcance multicanal y anuncios más relevantes, ayudando a los anunciantes a llegar a compradores con alta intención con precisión y menos esfuerzo manual. La plataforma optimiza automáticamente las pujas, el targeting y los creativos utilizando miles de señales por segundo, para que los equipos puedan centrarse en el crecimiento en lugar de en la gestión manual de campañas. Criteo GO está diseñado para anunciantes, especialmente marcas nuevas en Criteo y PYMEs, que buscan ejecutar campañas de marketing de rendimiento que sean simples de configurar, rápidas de lanzar y construidas para escalar. Desde la incorporación hasta la activación de la campaña, todo el flujo de trabajo está optimizado para que las campañas comiencen a rendir en días, no semanas. Las capacidades clave incluyen: 1. Alcance multicanal por diseño: llega a los compradores a través de la web abierta, aplicaciones y redes sociales utilizando formatos de anuncios de display, video y nativos, todo dentro de una sola campaña. 2. Rendimiento de embudo completo: impulsa el descubrimiento, adquiere nuevos clientes y maximiza las conversiones a lo largo del recorrido del comprador. 3. Automatización de Criteo AI: configuración de campañas, targeting, pujas y optimización creativa manejados automáticamente utilizando datos a nivel de producto, comportamiento del comprador y contexto del editor. 4. Informes transparentes: claros conocimientos de rendimiento y análisis accionables para que los anunciantes siempre sepan qué está funcionando. 5. Autoservicio guiado: no se requiere experiencia técnica profunda; las recomendaciones asistidas por IA guían a los usuarios en cada paso. Criteo GO está construido sobre una base de datos de comercio en tiempo real y señales de compras en vivo, incluidos datos a nivel de producto, comportamiento del comprador y contexto del editor, que impulsan un targeting más preciso y mejores predicciones en cada canal y formato. El resultado es una plataforma que elimina flujos de trabajo fragmentados y restricciones específicas de canal, haciendo que la publicidad de rendimiento multicanal y de embudo completo sea más simple, más transparente y más efectiva, especialmente para equipos en crecimiento. Ya sea que seas un especialista en marketing de crecimiento, un gerente de comercio electrónico o un fundador, Criteo GO te ayuda a impulsar las ventas más rápido con menos trabajo manual. [Visitar sitio web](https://www.g2.com/es/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=280&secure%5Bchosen_at%5D=2026-08-10T23%3A15%3A01Z&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=280&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fes%2Fcategories%2Fvideo-advertising&secure%5Btoken%5D=89e7fbfc5806087269a82c1d673656de5d12742d7c4bb254b308d7bd2069583b&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dvideo_advertising&secure%5Burl_type%5D=custom_url) ### [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 889 #### How Do G2 Users Rate StackAdapt? - **Ease of Use:** 9.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind StackAdapt? - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt 2,579 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website) 1,807 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small, 32% Medium #### What Do G2 Reviewers Say About StackAdapt? _AI-generated summary from verified user reviews_ ##### Pros - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. ##### Cons - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. #### What Are Recent G2 Reviews of StackAdapt? **["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)** **Rating:** 5.0/5.0 stars _— Isabelle L._ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802) **["Easy Campaign Setup with Dependable Results—even for Niche Targeting"](https://www.g2.com/survey_responses/stackadapt-review-13220747)** **Rating:** 4.0/5.0 stars _— Andrew L._ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13220747) #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. **Average Rating:** 4.0/5.0 **Total Reviews:** 426 #### How Do G2 Users Rate Prisma? - **Ease of Use:** 7.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.9/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind Prisma? - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean 9,812 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website) 1,157 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Media Planner, Assistant Media Planner - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 50% Large, 38% Medium #### What Do G2 Reviewers Say About Prisma? _AI-generated summary from verified user reviews_ ##### Pros - Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality. - Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization. - Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups. - Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use. - Users praise Prisma's **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting. ##### Cons - Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency. - Users experience **error issues** with Prisma, including slow load times and lost changes during data entry. - Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness. - Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation. - Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process. #### What Are Recent G2 Reviews of Prisma? **["Essential for Campaign Billing, But Support Needs Improvement"](https://www.g2.com/survey_responses/prisma-review-11841592)** **Rating:** 5.0/5.0 stars _— GAURAV K._ [Read full review](https://www.g2.com/survey_responses/prisma-review-11841592) **["Prisma: Essential Tool for Streamlined Campaign Budget Management"](https://www.g2.com/survey_responses/prisma-review-11803323)** **Rating:** 5.0/5.0 stars _— Saurav K._ [Read full review](https://www.g2.com/survey_responses/prisma-review-11803323) #### What Are G2 Users Discussing About Prisma? - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for) ### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 178 #### How Do G2 Users Rate The Trade Desk? - **Ease of Use:** 8.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.9/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind The Trade Desk? - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk 20,680 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website) 4,738 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 43% Medium, 30% Small #### What Do G2 Reviewers Say About The Trade Desk? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. ##### Cons - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. #### What Are Recent G2 Reviews of The Trade Desk? **["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)** **Rating:** 4.5/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) **["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)** **Rating:** 4.0/5.0 stars _— sai v._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) Vibe allows any marketer, any brand, of any size, to advertise on TV within 5 minutes. Run TV campaigns easily on over 500 premium TV channels and streaming apps. No commitment, starting at only $50/day. **Average Rating:** 4.8/5.0 **Total Reviews:** 135 #### How Do G2 Users Rate Vibe? - **Ease of Use:** 9.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.6/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.4/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind Vibe? - **Seller:** [Vibe](https://www.g2.com/sellers/vibe) - **Company Website:** www.vibe.co - **Year Founded:** 2022 - **HQ Location:** Chicago, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12e2fbf4dfd34d61d7a0b04fab4a6b4f6627a7f120a7aa8085a1606157acf5e9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvibe-ctv-ott&secure%5Burl_type%5D=linkedin_company_website) 202 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 75% Small, 21% Medium #### What Do G2 Reviewers Say About Vibe? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Vibe, enjoying straightforward campaign creation and accessible tracking features. - Users praise the **exceptional customer support** of Vibe, highlighting its proactive and knowledgeable team for effective solutions. - Users find Vibe's support team to be **incredibly helpful** , enhancing their experience with excellent guidance and collaboration. - Users find the **setup incredibly easy** , enabling swift launch and integration of campaigns with impressive support. - Users appreciate the **efficient campaign management** of Vibe, experiencing easy setups and quick lead generation. ##### Cons - Users find the **reporting limitations** of Vibe frustrating, especially for performance assessment and attribution accuracy. - Users find the **difficult setup** of Vibe challenging, especially with integration and advanced features requiring extra training. - Users find the **limited features** of Vibe restrict their creativity and options for video editing and advertising. - Users express a desire for **clickable ads** , noting limitations with daily ad spend requirements on Vibe. - Users face **editing difficulties** with Vibe, finding it challenging to correct mistakes during ongoing campaigns. #### What Are Recent G2 Reviews of Vibe? **["Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation"](https://www.g2.com/survey_responses/vibe-review-12517453)** **Rating:** 5.0/5.0 stars _— Koju A._ [Read full review](https://www.g2.com/survey_responses/vibe-review-12517453) **["Effortless Campaign Management and Unmatched Flexibility"](https://www.g2.com/survey_responses/vibe-review-12177629)** **Rating:** 5.0/5.0 stars _— Channing C._ [Read full review](https://www.g2.com/survey_responses/vibe-review-12177629) ### [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,392 #### How Do G2 Users Rate Facebook for Business? - **Ease of Use:** 8.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.2/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind Facebook for Business? - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta 9,891,711 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website) 158,764 employees on LinkedIn® - **Ownership:** NASDAQ: META #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small, 26% Medium #### What Do G2 Reviewers Say About Facebook for Business? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. - Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. - Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. - Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. - Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. ##### Cons - Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. - Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. - Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. - Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. - Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. #### What Are Recent G2 Reviews of Facebook for Business? **["Cost-Effective and User-Friendly Advertising Solution"](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)** **Rating:** 4.0/5.0 stars _— ADnan C._ [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788) **["Strong Targeting and High ROI with Smooth Meta Integrations"](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)** **Rating:** 4.0/5.0 stars _— Mrudu P._ [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ### [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) MNTN Performance TV is a Connected TV advertising platform that offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come. **Average Rating:** 4.8/5.0 **Total Reviews:** 61 #### How Do G2 Users Rate MNTN Performance TV? - **Ease of Use:** 9.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind MNTN Performance TV? - **Seller:** [MNTN](https://www.g2.com/sellers/mntn) - **Year Founded:** 2018 - **HQ Location:** Austin (Remote) , US - **Twitter:** @weareMNTN 30,230 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d7be43976dafb8b690127fe2a31be62eac9da4969dcef7e96d7bf1f57d99797&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwearemntn%2F&secure%5Burl_type%5D=linkedin_company_website) 837 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Media Production - **Company Size:** 70% Small, 23% Medium #### What Do G2 Reviewers Say About MNTN Performance TV? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **high-quality inventory sources** of MNTN Performance TV, enjoying effective results and excellent customer service. - Users praise the **high-quality inventory sources** of MNTN Performance TV, along with its impressive UI and customer service. - Users highlight the **exceptional video quality** of MNTN Performance TV, greatly enhancing their viewing experience. ##### Cons - Users find the **lack of educational content** on MNTN Performance TV hinders their ability to fully utilize the platform. #### What Are Recent G2 Reviews of MNTN Performance TV? **["Revolutionized Our TV Advertising Strategy"](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892)** **Rating:** 5.0/5.0 stars _— Katie S._ [Read full review](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892) **["User-Friendly Platform with Powerful Targeting and Great Onboarding Support"](https://www.g2.com/survey_responses/mntn-performance-tv-review-12712498)** **Rating:** 5.0/5.0 stars _— Lindsay B._ [Read full review](https://www.g2.com/survey_responses/mntn-performance-tv-review-12712498) ### [LocaliQ](https://www.g2.com/products/localiq/reviews) LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,064 #### How Do G2 Users Rate LocaliQ? - **Ease of Use:** 9.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind LocaliQ? - **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co) - **Company Website:** www.gannett.com - **Year Founded:** 1906 - **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019 - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65dc8c58123a4e0b1575ef00b11f1e89f596276532208c053019987fa8bf6ce2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgannett%2F&secure%5Burl_type%5D=linkedin_company_website) 5,795 employees on LinkedIn® - **Ownership:** NYSE: GCI #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small, 25% Medium #### What Do G2 Reviewers Say About LocaliQ? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **dedicated customer support** from LocaliQ, enhancing their experience with personalized assistance and effective campaigns. - Users value the **personalized support** from LocaliQ, appreciating their consistent communication and genuine commitment to success. - Users appreciate the **dedicated support team** of LocaliQ, enhancing campaign implementation and overall success. - Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and advertising outreach. - Users value the **ease of use** of LocaliQ, which streamlines workflows and simplifies campaign management for businesses. ##### Cons - Users find LocaliQ to be **expensive** , with high costs leading to unsatisfactory lead generation and financial strain. - Users note the **high costs** of LocaliQ, making it challenging for small businesses to justify the expenses. - Users express concern over **limited features** , citing vague metrics and lack of innovation in supporting business growth. - Users express concerns over **poor customer support** , citing slow email responses and lack of effective communication. - Users report **poor sales performance** from LocaliQ, feeling misled about lead generation and facing communication issues. #### What Are Recent G2 Reviews of LocaliQ? **["A Trusted Partner in Growing My Business"](https://www.g2.com/survey_responses/localiq-review-13170809)** **Rating:** 5.0/5.0 stars _— Michael W._ [Read full review](https://www.g2.com/survey_responses/localiq-review-13170809) **["Across the Board campaigns for online advertisers."](https://www.g2.com/survey_responses/localiq-review-13177634)** **Rating:** 4.0/5.0 stars _— Rob A._ [Read full review](https://www.g2.com/survey_responses/localiq-review-13177634) #### What Are G2 Users Discussing About LocaliQ? - [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for) - [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment - [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote - [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment - [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment ### [Amazon Video Ads](https://www.g2.com/products/amazon-amazon-video-ads/reviews) Video ads empower you to tell stories and make emotional connections with customers throughout their decision journeys. **Average Rating:** 4.4/5.0 **Total Reviews:** 15 #### How Do G2 Users Rate Amazon Video Ads? - **Ease of Use:** 8.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind Amazon Video Ads? - **Seller:** [Amazon](https://www.g2.com/sellers/amazon) - **Year Founded:** 1994 - **HQ Location:** Seattle, WA - **Twitter:** @amazon 5,898,422 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ba2a1f3c1541b6e4d9a5f943579bd59ec9e85a0d4123f3c647d14324a5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1586%2F&secure%5Burl_type%5D=linkedin_company_website) 765,691 employees on LinkedIn® - **Ownership:** AMZN #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 67% Small, 20% Medium #### What Do G2 Reviewers Say About Amazon Video Ads? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **effective content creation** capabilities of Amazon Video Ads for growing their business and reaching customers. ##### Cons - Users feel the **interface design of Amazon Video Ads** needs improvement to match the simplicity of Facebook. #### What Are Recent G2 Reviews of Amazon Video Ads? **["" Amazon Advertising best platform to advertise our business""](https://www.g2.com/survey_responses/amazon-video-ads-review-8562152)** **Rating:** 5.0/5.0 stars _— Vikram B._ [Read full review](https://www.g2.com/survey_responses/amazon-video-ads-review-8562152) **["Precise for the target audience. Like the simplicity"](https://www.g2.com/survey_responses/amazon-video-ads-review-8339269)** **Rating:** 4.0/5.0 stars _— Shashank G._ [Read full review](https://www.g2.com/survey_responses/amazon-video-ads-review-8339269) #### What Are G2 Users Discussing About Amazon Video Ads? - [What is Amazon ad system?](https://www.g2.com/discussions/what-is-amazon-ad-system) - [What makes a good Amazon video ad?](https://www.g2.com/discussions/what-makes-a-good-amazon-video-ad) - [What type of ads does Amazon use?](https://www.g2.com/discussions/what-type-of-ads-does-amazon-use) ### [QuickFrame](https://www.g2.com/products/quickframe/reviews) QuickFrame is your creative secret weapon: the first end-to-end platform built for modern video ad production. We blend the human expertise of 5,000+ video pros with the speed of the best in generative AI to produce studio-quality video ads in minutes. **Average Rating:** 4.6/5.0 **Total Reviews:** 38 #### How Do G2 Users Rate QuickFrame? - **Ease of Use:** 9.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 9.1/10 (Category avg: 8.2/10) #### Who Is the Company Behind QuickFrame? - **Seller:** [QuickFrame](https://www.g2.com/sellers/quickframe) - **Year Founded:** 2015 - **HQ Location:** New York, US - **Twitter:** @quick\_frame 370 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=765f92f110a193c13efbfd3b7eb0faf6348e0629ab1bb33abe1bd1a2d3bbc6e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9420458%2F&secure%5Burl_type%5D=linkedin_company_website) 27 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 61% Small, 13% Large #### What Do G2 Reviewers Say About QuickFrame? _AI-generated summary from verified user reviews_ ##### Pros - Users find QuickFrame's **ease of use** essential for quick, efficient commercial production and smooth client communication. - Users value the **responsiveness and continuous improvement** of QuickFrame, enhancing collaboration with talented professionals. - Users value the **efficiency** of QuickFrame in streamlining workflows and enhancing project delivery and client connections. - Users value QuickFrame for its **effective client connections** , leading to consistent project growth and enhanced business success. - Users value the **time-saving efficiency** of QuickFrame, enabling faster project completion and streamlined workflows. ##### Cons - Users find the **limited communication and opportunities** on QuickFrame frustrating, affecting their ability to succeed. - Users find the **confusing interface** of QuickFrame makes navigation difficult and requires extra assistance for clients. - Users express a desire for **better visibility** into project availability and ad performance after delivery on QuickFrame. - Users note that the **platform can be buggy** , leading to usability challenges and frequent client explanations. - Users face **technical issues** with QuickFrame, including a buggy interface that complicates usability for clients. #### What Are Recent G2 Reviews of QuickFrame? **["QuickFrame: A Game-Changer for My Production Business"](https://www.g2.com/survey_responses/quickframe-review-12049273)** **Rating:** 5.0/5.0 stars _— Todd S._ [Read full review](https://www.g2.com/survey_responses/quickframe-review-12049273) **["A legit channel for independent video pros"](https://www.g2.com/survey_responses/quickframe-review-12572570)** **Rating:** 5.0/5.0 stars _— Mark Gabriel L._ [Read full review](https://www.g2.com/survey_responses/quickframe-review-12572570) ### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 #### How Do G2 Users Rate Simpli.fi? - **Ease of Use:** 8.8/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.7/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind Simpli.fi? - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** www.simpli.fi - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli\_fi 1,808 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website) 607 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Simpli.fi? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. - Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. - Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. - Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. ##### Cons - Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. - Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. - Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. #### What Are Recent G2 Reviews of Simpli.fi? **["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)** **Rating:** 4.0/5.0 stars _— Jacob D._ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) **["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews) XR Extreme Reach is the leading advertising operations platform that helps brands and agencies worldwide save millions by simplifying how they create ads, deliver them, pay talent, and manage rights within one unified solution. Today, 80% of the top U.S. advertising spenders are on the XR platform, and the platform itself delivers nearly 90% of all Super Bowl advertising each year. Headquartered in New York, XR also operates offices across Europe, Asia, and Australia. Learn more at www.xr.global **Average Rating:** 4.3/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate Extreme Reach? - **Ease of Use:** 8.6/10 (Category avg: 8.6/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind Extreme Reach? - **Seller:** [Extreme Reach](https://www.g2.com/sellers/extreme-reach) - **Company Website:** www.xr.global - **Year Founded:** 2008 - **HQ Location:** Hudson Yards, NYC, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42b214ec91892d66724246e6c561bebf90f251a36ac715fb4fbb0eb53934d0c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fextreme-reach%2F&secure%5Burl_type%5D=linkedin_company_website) 990 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 48% Medium, 30% Small #### What Are Recent G2 Reviews of Extreme Reach? **["Great UI That Keeps Everything Organized and Easy to Navigate"](https://www.g2.com/survey_responses/extreme-reach-review-13080002)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/extreme-reach-review-13080002) **["User-Friendly, Fast, and Cost-Effective with Outstanding Support"](https://www.g2.com/survey_responses/extreme-reach-review-13051362)** **Rating:** 5.0/5.0 stars _— Rebecca G._ [Read full review](https://www.g2.com/survey_responses/extreme-reach-review-13051362) ### [Smartly](https://www.g2.com/products/smartly/reviews) Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. **Average Rating:** 4.4/5.0 **Total Reviews:** 433 #### How Do G2 Users Rate Smartly? - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.8/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind Smartly? - **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io) - **Company Website:** smartly.io - **Year Founded:** 2013 - **HQ Location:** Helsinki, Finland - **Twitter:** @smartlyio 2,242 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b042adf95da0d3edc514fcb221c9fd283b75d70de95a5f2916147379bfef1f08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3199750%2F&secure%5Burl_type%5D=linkedin_company_website) 966 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 50% Medium, 30% Large #### What Are Recent G2 Reviews of Smartly? **["Smartly Elevates Campaign Management with Ease"](https://www.g2.com/survey_responses/smartly-review-13121983)** **Rating:** 5.0/5.0 stars _— Jesus R._ [Read full review](https://www.g2.com/survey_responses/smartly-review-13121983) **["New Features That Boost Campaign Optimization and ROI"](https://www.g2.com/survey_responses/smartly-review-13121641)** **Rating:** 4.5/5.0 stars _— Verified User in Apparel & Fashion_ [Read full review](https://www.g2.com/survey_responses/smartly-review-13121641) #### What Are G2 Users Discussing About Smartly? - [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for) ### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 188 #### How Do G2 Users Rate Quantcast Platform? - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 6.6/10 (Category avg: 8.0/10) - **Workflow Capability:** 7.7/10 (Category avg: 8.2/10) #### Who Is the Company Behind Quantcast Platform? - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast 10,210 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website) 533 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 40% Medium, 33% Small #### What Do G2 Reviewers Say About Quantcast Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management. - Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively. - Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience. - Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management. - Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly. ##### Cons - Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing. - Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency. - Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data. - Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data. - Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow. #### What Are Recent G2 Reviews of Quantcast Platform? **["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)** **Rating:** 5.0/5.0 stars _— Michelle M._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138) **["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)** **Rating:** 4.5/5.0 stars _— Alex J._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867) #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### [illumin](https://www.g2.com/products/illumin-illumin/reviews) illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 155 #### How Do G2 Users Rate illumin? - **Ease of Use:** 8.1/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 7.1/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind illumin? - **Seller:** [illumin](https://www.g2.com/sellers/illumin) - **Company Website:** illumin.com - **Year Founded:** 2009 - **HQ Location:** Toronto, Canada - **Twitter:** @AcuityAds 174 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f94c30a29c046445f91410f8f8f92cdd5085129c1746de0c14f8c74916b533eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facuity-ads-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 239 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 57% Small, 28% Medium #### What Do G2 Reviewers Say About illumin? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing multiple ads efficiently. - Users praise the **intuitive platform and excellent customer service** of illumin, enhancing their campaign management experience. - Users value the **visual journey-based canvas** of illumin, enabling strategic campaign optimizations and efficient audience targeting. - Users praise the **excellent customer support** of illumin, appreciating their hands-on assistance and valuable recommendations. - Users value the **team's helpfulness** , appreciating their support and guidance through all stages of using Illumin. ##### Cons - Users note **poor reporting** capabilities, lacking needed filters and intuitive features for deeper analysis and customization. - Users face a significant **learning curve** due to the unfamiliar UI and extended campaign setup process. - Users note **limited reporting flexibility** , as deeper analysis requires exporting data for further filtering, impacting insights. - Users note the **reporting limitations** in Illumin, specifically lacking advanced filters for deeper data insights. - Users experience **reporting limitations** that hinder customization and complicate deeper performance analysis in Illumin. #### What Are Recent G2 Reviews of illumin? **["User-Friendly DSP with Strong Performance Features"](https://www.g2.com/survey_responses/illumin-review-13120128)** **Rating:** 5.0/5.0 stars _— Aldana M._ [Read full review](https://www.g2.com/survey_responses/illumin-review-13120128) **["Ilumin: the algorithm delivers, the configuration decides."](https://www.g2.com/survey_responses/illumin-review-13118986)** **Rating:** 4.5/5.0 stars _— Oscar R._ [Read full review](https://www.g2.com/survey_responses/illumin-review-13118986) ### [PlayPlay](https://www.g2.com/products/playplay/reviews) PlayPlay is the video platform built for business. Everything at PlayPlay is designed, developed and supported to give teams the power to create impactful, branded videos in no time, without requiring any editing skills. What you will get with PlayPlay: - Effortless Video Creation: An intuitive platform designed to help anyone find ideas and turn them into videos that drive results in no time. - AI That Gets You: Purposeful AI designed to support every step of your creation workflow — never a gimmick. - Autonomy for Teams, Alignment for the Brand: give teams creative freedom while keeping every video on-brand. - Premium Guidance, Human Support – Strategic expertise and real people to help you make the most of every video. Trusted by over 3,000 companies for product launches, executive announcements, employee updates, and more. **Average Rating:** 4.7/5.0 **Total Reviews:** 312 #### How Do G2 Users Rate PlayPlay? - **Ease of Use:** 9.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.2/10 (Category avg: 8.0/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.2/10) #### Who Is the Company Behind PlayPlay? - **Seller:** [PlayPlay](https://www.g2.com/sellers/playplay) - **Company Website:** www.playplay.video - **Year Founded:** 2017 - **HQ Location:** Paris, FR - **Twitter:** @PlayPlayVideo 1,042 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c456b7368a926c7c05001af563d26a912026dcfcb9c148bbaaf3d23c947eb30a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplayplay&secure%5Burl_type%5D=linkedin_company_website) 203 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Chargée de communication, Community Manager - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 48% Large, 33% Medium #### What Do G2 Reviewers Say About PlayPlay? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of PlayPlay, enabling quick creation of professional videos without prior experience. - Users value the **ease of use** in PlayPlay, enabling anyone to create videos quickly and effortlessly. - Users appreciate the **high quality** of PlayPlay videos, enabling efficient creation of professional content effortlessly. - Users appreciate the **user-friendly interface** and ongoing evolution of PlayPlay, enhancing video creation with valuable features. - Users love the **easy creation** process of PlayPlay, allowing everyone to make videos effortlessly and quickly. ##### Cons - Users feel that PlayPlay's **limited customization** options hinder more complex video projects, despite its user-friendly design. - Users feel that PlayPlay has **limited features** , lacking customization options and flexibility for video creations. - Users highlight **editing difficulties** , suggesting more advanced features and intuitive sound editing for better usability. - Users note that PlayPlay has **feature limitations** , lacking flexibility and customization options for screens and assets. - Users note that the **subtitle issues** hinder usability, as accents aren't accurately captured and customization is limited. #### What Are Recent G2 Reviews of PlayPlay? **["Automatic integration of the chart and ready-to-use animations"](https://www.g2.com/survey_responses/playplay-review-13076441)** **Rating:** 5.0/5.0 stars _— Paul A._ [Read full review](https://www.g2.com/survey_responses/playplay-review-13076441) **["Incredible Impact on Video Creation"](https://www.g2.com/survey_responses/playplay-review-12242444)** **Rating:** 5.0/5.0 stars _— Tania A._ [Read full review](https://www.g2.com/survey_responses/playplay-review-12242444) - ‹ Prev‹ Prev - 1 - [2](/es/categories/video-advertising?order=g2_score&page=2#product-list) - [3](/es/categories/video-advertising?order=g2_score&page=3#product-list) - [4](/es/categories/video-advertising?order=g2_score&page=4#product-list) - [5](/es/categories/video-advertising?order=g2_score&page=5#product-list) - … - [13](/es/categories/video-advertising?order=g2_score&page=13#product-list) - [14](/es/categories/video-advertising?order=g2_score&page=14#product-list) - [Next ›Next ›](/es/categories/video-advertising?order=g2_score&page=2#product-list) Categorías Destacadas [Software de Gestión del Rendimiento de Ventas](https://www.g2.com/es/categories/sales-performance-management) [Software de Garantía de Calidad del Centro de Contacto](https://www.g2.com/es/categories/contact-center-quality-assurance) [Software de reproducción de sesiones](https://www.g2.com/es/categories/session-replay) [Software de Gestión de Servicios de Campo](https://www.g2.com/es/categories/field-service-management) [Software de compromiso de empleados](https://www.g2.com/es/categories/employee-engagement) Categorías Similares - [Redes de anuncios](/es/categories/ad-networks) - [Plataformas de Monetización de Aplicaciones](/es/categories/app-monetization-platforms) - [Proveedores de Datos de Audiencia](/es/categories/audience-data-providers) - [Fraude de clics](/es/categories/click-fraud) - [Plataformas de Publicidad en Televisión Conectada (CTV)](/es/categories/connected-tv-ctv-advertising-platforms) - [Plataformas de Gestión Creativa](/es/categories/creative-management-platforms) - [Publicidad Multicanal](/es/categories/cross-channel-advertising) - [Plataforma de Gestión de Datos (DMP)](/es/categories/data-management-platform-dmp) - [Plataforma del lado de la demanda (DSP)](/es/categories/demand-side-platform-dsp) - [Inteligencia de Publicidad Digital](/es/categories/digital-advertising-intelligence) - [Publicidad de Audio Digital](/es/categories/digital-audio-advertising) - [Publicidad de Display](/es/categories/display-advertising) - [Resolución de Identidad](/es/categories/identity-resolution) - [Software de Ventas de Medios](/es/categories/media-sales-software) - [Publicidad Móvil](/es/categories/mobile-advertising) [Browse Publicidad en video Themes](/es/categories/video-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Investigado y escrito por [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 El software de publicidad en video permite a los anunciantes comprar, gestionar y colocar anuncios en video en sitios web. La publicidad en video suele ser gestionada por el equipo de marketing de una empresa o una agencia de publicidad externa y puede aprovecharse para impulsar tanto el reconocimiento de marca como las iniciativas de respuesta directa. Los anunciantes pueden optar por usar la publicidad en video debido a la posibilidad de tasas de participación más altas y mejores números de conversión en comparación con otros canales. La funcionalidad de publicidad en video puede ofrecerse a través de un producto especializado, pero es más comúnmente integrada en una plataforma de canales cruzados que también puede poseer capacidades de software de publicidad en buscadores, software de publicidad en display, software de publicidad móvil o software de publicidad en redes sociales. Para calificar para la inclusión en la categoría de Publicidad en Video, un producto debe: - Ofrecer herramientas para subir o crear anuncios en video - Proporcionar flujos de trabajo para gestionar y distribuir anuncios de manera efectiva dentro de la plataforma - Rastrear métricas clave de éxito de alcance, conversiones y retorno de la inversión publicitaria (ROAS) Principales Herramientas de un Vistazo | Product | Mejor para | User Review | | --- | --- | --- | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/stackadapt/reviews)[StackAdapt](https://www.g2.com/es/products/stackadapt/reviews)[4.7/5(898)](https://www.g2.com/es/products/stackadapt/reviews) | Vídeo multicanal con soporte de servicio gestionado | "Impulsar el rendimiento con confianza" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7f9ceb11397f4b59169d938b58d7de78/prisma-mediaocean.jpg "Imagen del Avatar del Producto")](https://www.g2.com/es/products/prisma-mediaocean/reviews)[Prisma](https://www.g2.com/es/products/prisma-mediaocean/reviews)[4/5(437)](https://www.g2.com/es/products/prisma-mediaocean/reviews) | Facturación de campañas y conciliación de órdenes de inserción para agencias | "Esencial para la facturación de campañas, pero el soporte necesita mejorar" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/the-trade-desk/reviews)[The Trade Desk](https://www.g2.com/es/products/the-trade-desk/reviews)[4.4/5(184)](https://www.g2.com/es/products/the-trade-desk/reviews) | Compra programática multicanal con segmentación granular | "Más control y ajustes de campaña en tiempo real con The Trade Desk" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_78d4b2dd706f9cd3b8d4e8092231eee9/vibe-2025-07-01.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/vibe-2025-07-01/reviews)[Vibe](https://www.g2.com/es/products/vibe-2025-07-01/reviews)[4.8/5(135)](https://www.g2.com/es/products/vibe-2025-07-01/reviews) | Colocación de anuncios CTV de autoservicio con retargeting | "UX intuitiva, increíble soporte de éxito al cliente y gran segmentación de audiencia" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/facebook-for-business/reviews)[Facebook](https://www.g2.com/es/products/facebook-for-business/reviews)[4.2/5(1,456)](https://www.g2.com/es/products/facebook-for-business/reviews) | Segmentación de anuncios de video con alcance multiplataforma de Meta | "Fuerte segmentación y alto ROI con integraciones fluidas de Meta" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a89f43fd669179d4a892b1aa672988cc/mntn-performance-tv.jpg "Imagen del Avatar del Producto")](https://www.g2.com/es/products/mntn-performance-tv/reviews)[MNTN Performance TV](https://www.g2.com/es/products/mntn-performance-tv/reviews)[4.8/5(61)](https://www.g2.com/es/products/mntn-performance-tv/reviews) | Self-serve CTV with conversion attribution | "Revolucionó nuestra estrategia de publicidad televisiva" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_34d95110c874eede4f5985de8bd33997/localiq.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/localiq/reviews)[LocaliQ](https://www.g2.com/es/products/localiq/reviews)[4.5/5(1,087)](https://www.g2.com/es/products/localiq/reviews) | Multi-channel lead tracking with managed campaign execution | "Un socio de confianza para hacer crecer mi negocio" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6010155d639e67ccafc406a2efd1abd6/amazon-amazon-video-ads.jpg "Imagen del Avatar del Producto")](https://www.g2.com/es/products/amazon-amazon-video-ads/reviews)[Amazon Video Ads](https://www.g2.com/es/products/amazon-amazon-video-ads/reviews)[4.4/5(15)](https://www.g2.com/es/products/amazon-amazon-video-ads/reviews) | Product demonstration videos within Amazon purchase intent | "Preciso para el público objetivo. Como la simplicidad." | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_86d561a2c864190226101e6c85c6b268/quickframe.jpg "Imagen del Avatar del Producto")](https://www.g2.com/es/products/quickframe/reviews)[QuickFrame](https://www.g2.com/es/products/quickframe/reviews)[4.6/5(38)](https://www.g2.com/es/products/quickframe/reviews) | Brand-to-creator marketplace for CTV and social ads | "QuickFrame: Un Cambio de Juego para Mi Negocio de Producción" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a771e0805f421a7076640fc871542327/simpli-fi.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/simpli-fi/reviews)[Simpli.fi](https://www.g2.com/es/products/simpli-fi/reviews)[4.5/5(154)](https://www.g2.com/es/products/simpli-fi/reviews) | Hyperlocal video campaigns with geofencing attribution | "Fácil de usar con soporte rápido" | * * * Show More ### Temas de Publicidad en video - [¿Qué es el software de publicidad en video?](#que-es-el-software-de-publicidad-en-video) - [¿Por qué usar software de publicidad en video?](#por-que-usar-software-de-publicidad-en-video) - [¿Quién usa el software de publicidad en video?](#quien-usa-el-software-de-publicidad-en-video) - [Características del software de publicidad en video](#caracteristicas-del-software-de-publicidad-en-video) - [Tendencias relacionadas con el software de publicidad en video](#tendencias-relacionadas-con-el-software-de-publicidad-en-video) - [Problemas potenciales con el software de publicidad en video](#problemas-potenciales-con-el-software-de-publicidad-en-video) - [Software y servicios relacionados con el software de publicidad en video](#software-y-servicios-relacionados-con-el-software-de-publicidad-en-video) [ ### Temas de Publicidad en video Expandir/Contraer ](#) - [¿Qué es el software de publicidad en video?](#que-es-el-software-de-publicidad-en-video) - [¿Por qué usar software de publicidad en video?](#por-que-usar-software-de-publicidad-en-video) - [¿Quién usa el software de publicidad en video?](#quien-usa-el-software-de-publicidad-en-video) - [Características del software de publicidad en video](#caracteristicas-del-software-de-publicidad-en-video) - [Tendencias relacionadas con el software de publicidad en video](#tendencias-relacionadas-con-el-software-de-publicidad-en-video) - [Problemas potenciales con el software de publicidad en video](#problemas-potenciales-con-el-software-de-publicidad-en-video) - [Software y servicios relacionados con el software de publicidad en video](#software-y-servicios-relacionados-con-el-software-de-publicidad-en-video) ## Más Información Sobre Software de publicidad en video ### ¿Qué es el software de publicidad en video? Antes de comenzar cualquier esfuerzo publicitario, debes determinar tu estrategia de publicidad. Esto incluye establecer (o ser consciente de) tu presupuesto publicitario, conocer a tu audiencia objetivo, delinear objetivos y resultados deseados, y determinar tus indicadores clave de rendimiento (KPIs). La publicidad en video permite a los mercadólogos compartir la historia de su empresa al entregar contenido extremadamente relevante de una manera atractiva con un mayor alcance de audiencia. Este tipo de publicidad puede aprovecharse dentro de una estrategia de [publicidad multicanal](https://www.g2.com/categories/cross-channel-advertising) para conectar a los consumidores a través de la publicidad en redes sociales, publicidad de display y publicidad en buscadores. Los anuncios en video vienen en una variedad de formatos, cada uno con diferentes ventajas y desventajas. Entiende qué formatos de anuncios deseas usar y asegúrate de que las plataformas que estás considerando los soporten. No todas las plataformas de software de publicidad en video tienen acceso al mismo inventario de anuncios, y debes tomar nota de la [red de anuncios](https://www.g2.com/categories/ad-network) y los intercambios de anuncios a los que se puede acceder con las plataformas que estás considerando. Esto ayudará a asegurar que tus anuncios puedan colocarse frente a tu audiencia objetivo. Dependiendo del tamaño de tu empresa, la estrategia de campaña y el presupuesto de anuncios, es posible que necesites considerar cuán efectivamente puede escalar la publicidad en video. No todos los productos manejan grandes cantidades de anuncios de la misma manera, así que asegúrate de tener una imagen clara de los límites de un software antes de tomar una decisión. A continuación se enumeran diferentes tipos de anuncios en video que puedes considerar incluir en tu estrategia de campaña: **In-stream —** Este tipo de publicidad en video depende de la existencia de otro contenido de video y puede mostrarse a tu audiencia objetivo especificada. Los anuncios in-stream están vinculados al contenido del editor, lo que permite a tu empresa enfocarse en la audiencia correcta y aumentar el reconocimiento de marca y la participación del usuario. Estos anuncios en video son de naturaleza más corta, típicamente de 15 a 30 segundos, y usualmente incluyen una función de "omitir este anuncio" ya que interrumpe la experiencia de video del consumidor. Hay tres tipos principales de anuncios in-stream: anuncios lineales, anuncios no lineales y anuncios complementarios. Los anuncios de video lineales interrumpen el contenido principal del video y ocupan toda la pantalla del video. Los anuncios lineales pre-roll se muestran antes del contenido del video, los anuncios lineales mid-roll se reproducen en el medio del contenido del video y se asemejan a pausas comerciales, y los anuncios lineales post-roll se reproducen al final de un video. Los anuncios de video post-roll son útiles cuando un consumidor está viendo una serie de videos al mismo tiempo. Finalmente, los anuncios de video lineales pueden contener componentes interactivos, como hacer clic para obtener más información o descargar un contenido. En contraste, los anuncios de video no lineales, o anuncios de superposición, se reproducen sin interrumpir la transmisión del video principal. Estos anuncios solo cubrirán una parte de la pantalla y se superpondrán al video principal. Si un consumidor no interactúa con un anuncio no lineal, se minimizará en tamaño o desaparecerá por completo mientras el video principal continúa reproduciéndose. A diferencia de los dos primeros tipos de anuncios in-stream, los anuncios de video complementarios se reproducen alrededor del video principal pero en la misma página web. Estos son los menos disruptivos de los tres tipos, ya que se reproducen junto a otro video pero nunca aparecen por sí solos. **Outstream —** Los anuncios de video outstream son mucho menos intrusivos que los anuncios de video in-stream porque se sirven fuera de un reproductor de video. Un gran beneficio de los anuncios de video outstream para los mercadólogos y anunciantes es que no tienen que preocuparse de que sus anuncios no sean vistos. Los anuncios outstream solo se reproducen cuando están completamente a la vista, y se pausan cuando alguien se desplaza fuera de ellos. Debido a que los anuncios outstream están estrechamente relacionados con el otro contenido en la pantalla, a veces se les llama anuncios de video nativos porque se ven naturales junto con el otro contenido; estos anuncios pueden integrarse con otro [software de publicidad nativa](https://www.g2.com/categories/native-advertising). Finalmente, los videos outstream, también conocidos como videos in-read, se activan para reproducirse cuando están dentro del área de lectura del contenido de la página. **In-banner —** Más disruptivos que los anuncios de video outstream, los anuncios de video in-banner están típicamente configurados para reproducirse automáticamente cuando abres un sitio web, apareciendo en la parte superior, inferior o laterales de una página web. Los anuncios in-banner pueden aprovecharse en paralelo con el software de publicidad de display y pueden redirigir a los consumidores al sitio web de una marca o a una página de destino específica. Beneficios clave del software de publicidad en video - Compra programática de anuncios de video en toda la web con facilidad - Muestra tu contenido con videos atractivos que tu audiencia quiere ver, lo que aumentará la participación y las tasas de clics (CTR) - Enfócate en tu audiencia deseada a través de una amplia gama de métodos de segmentación e hiperpersonalización - Aumenta la eficiencia en el tráfico de tu publicidad en video utilizando funciones de edición y carga masiva - Monitorea el rendimiento de la campaña rastreando vistas, impresiones y conversiones - Aumenta el reconocimiento de marca, las ventas y la retención ### ¿Por qué usar software de publicidad en video? Usar el video como una forma de publicidad no solo aumentará el compromiso con tu audiencia objetivo, sino que también incrementará la interactividad y la confianza con tus consumidores. Los tipos de anuncios en video que pueden ayudarte a aumentar la interactividad y el reconocimiento de marca incluyen videos de características de productos, videos tutoriales, videos de testimonios de clientes y muchos más. La publicidad en video puede ayudar a las empresas de muchas maneras, incluyendo: **Transparencia y seguridad de marca —** Quieres una plataforma que te dé una imagen precisa y holística de dónde se están ejecutando tus anuncios. Esto ayuda enormemente a rastrear el ROAS real de tus campañas y a detectar impresiones fraudulentas causadas por bots. Además, necesitas saber qué tipos de sitios web están ejecutando tus anuncios. Esto puede ser menos preocupante para algunas industrias que para otras, pero la mayoría de las marcas necesitan un paquete de software que pueda asegurar que sus anuncios solo se muestren en sitios amigables con la marca. **Publicidad móvil —** La publicidad en video y la publicidad móvil van de la mano. El formato de video permite a las marcas conectarse con sus consumidores de una manera más natural, y la publicidad móvil permite que esa conexión ocurra donde están los consumidores: sus dispositivos móviles. Los teléfonos inteligentes permiten a las personas consumir videos sobre la marcha, lo que proporciona una experiencia más inmersiva y personalizada. Esta personalización ayuda a los mercadólogos a aumentar el reconocimiento de marca, la generación de leads y las tasas de conversión. **Compartibilidad —** El video puede aprovecharse a lo largo de tus esfuerzos de publicidad en redes sociales, ya que las plataformas de redes sociales hacen que sea inherentemente más fácil compartir contenido, especialmente video. No solo las plataformas de redes sociales ayudan a las personas a compartir videos fácilmente, lo que aumenta exponencialmente la exposición de ese video, sino que también proporciona otros beneficios para los mercadólogos. Un gran beneficio es que los videos patrocinados se ven extremadamente similares al contenido orgánico en los feeds de redes sociales (es decir, otras publicaciones de texto, imágenes y videos que se están compartiendo en esas plataformas por las personas que sigues). Como resultado, esos videos tendrán comparticiones, "me gusta" y comentarios adicionales. Además, las redes sociales ayudan a los mercadólogos con el aspecto de narración de sus anuncios en video, lo que ayudará a los consumidores a construir una conexión emocional con esa marca. Los mercadólogos podrán entonces preparar anuncios en video que resonarán con sus audiencias objetivo. ### ¿Quién usa el software de publicidad en video? La publicidad en video puede ayudar a las empresas a mostrar la historia de su marca mientras entretienen a sus consumidores. Los anuncios en video también pueden ayudar a las empresas a aumentar el conocimiento de sus últimos productos, así como a aumentar los esfuerzos de defensa del cliente al resaltar videos de testimonios de clientes. Los siguientes usuarios son los más propensos a usar software de publicidad en video: **Mercadólogos —** Los mercadólogos digitales suelen estar involucrados con estrategias de publicidad en video, pero los generalistas de marketing también podrían usar software de publicidad en video si una empresa no tiene funciones de marketing especializadas. Los mercadólogos pueden aprovechar la publicidad en video como una forma de transmitir el mensaje de su marca en un corto período de tiempo. Además, el video es un medio excepcional para fortalecer la identidad de marca debido a la consistencia en la marca y el diseño. Como el video es más atractivo que el anuncio de texto típico, los mercadólogos usan software de publicidad en video para aumentar el recuerdo de marca entre sus consumidores. **Agencias de publicidad —** Si una empresa no tiene una función de marketing dedicada enfocada en la publicidad, puede decidir externalizar la ayuda con una agencia de publicidad. Las agencias de publicidad emplean expertos de la industria que ayudarán con la producción, promoción y gestión de anuncios en video. Además, una agencia de publicidad asegurará que la marca de tu empresa sea consistente en todos tus esfuerzos de publicidad en video. ### Características del software de publicidad en video Los anuncios en video crean la oportunidad de construir una experiencia más entretenida para que los consumidores interactúen con el contenido de una marca. El software de publicidad en video puede ayudarte a dirigirte a tu audiencia deseada en función de preferencias personales y patrones de comportamiento. **Capacidades de puja en tiempo real —** Los anuncios en video pueden comprarse en tiempo real a través de un proceso llamado puja en tiempo real (RTB). Esto permite que los anuncios sean más específicos, ya que se compran en una base de impresión por impresión a medida que se carga la página web. Comprar anuncios en tiempo real requiere el uso de una [plataforma del lado de la demanda](https://www.g2.com/categories/demand-side-platform-dsp), que puede o no estar empaquetada con el software de publicidad en video. Si deseas comprar anuncios en video en el entorno RTB, los productos que estás considerando deben tener capacidades DSP. **Integraciones —** Tu plataforma de publicidad necesitará integrarse con una variedad de otros software que tu empresa ya utiliza. Desde [otro software de publicidad digital](https://www.g2.com/categories/other-digital-advertising) y [plataformas de gestión de datos](https://www.g2.com/categories/data-management-platform-dmp) hasta [software de automatización de marketing](https://www.g2.com/categories/marketing-automation), asegurarte de que un producto pueda integrarse con el software existente ayudará a proporcionar una vista más completa y holística de tus datos. **Edición y carga masiva —** La edición y carga masiva te ahorrará tiempo al lanzar anuncios en video, ya que puedes actualizar simultáneamente varios videos a la vez en una o múltiples campañas. Además, la carga masiva proporciona la capacidad de realizar cambios fuera de línea en una hoja de cálculo que puede incluir tu creatividad, palabras clave, personas/grupos objetivo, etc. **Seguridad de marca —** Esta característica es importante al asegurar la consistencia de la marca en múltiples plataformas. El software de publicidad en video que ofrece esta característica protegerá tu marca para que no aparezca en sitios web o en artículos o videos que entren en conflicto con la imagen, misión y valores de tu marca. **Segmentación —** Con la ayuda de la función de integración mencionada anteriormente, el software de publicidad en video puede ofrecer herramientas que te permitirán dirigirte a tu audiencia deseada con mensajes más relevantes y videos atractivos. **Capacidad de flujo de trabajo —** Las capacidades de flujo de trabajo agilizan el proceso de creación, lanzamiento, gestión y seguimiento del éxito de tus campañas de publicidad en video. Con esta característica, podrás ver el estado de tu anuncio en video, elegir la ubicación de tu anuncio en video y revisar el rendimiento de la campaña. **Panel de control de campaña —** Es importante optimizar tus anuncios en video con el tiempo, ya sea que incluya tácticas como acortar la duración de tu video o alterar el contenido del video para personalizarlo aún más a tu audiencia. Un panel de control de campaña es una característica que te ayudará a optimizar tus videos y rastrear el rendimiento de tus anuncios en video. Las métricas que pueden incluirse en este panel incluyen vistas, tiempo promedio de visualización, tasa de clics (CTR), alcance y frecuencia. ### Tendencias relacionadas con el software de publicidad en video **Inteligencia artificial (IA) —** Aunque no es una tendencia nueva en su totalidad, la IA permite a los mercadólogos hiperpersonalizar aún más los anuncios en video para su audiencia objetivo. Dado que los anuncios en video ayudan a construir conexiones fuertes con los consumidores, es importante que esas conexiones estén dirigidas a los datos demográficos, preferencias, ubicación, etc. de las personas. La IA ofrece retroalimentación en tiempo real sobre las campañas de anuncios en video, en lugar de que los mercadólogos tengan que extraer y generar datos manualmente. Algunos de los puntos de datos que la IA puede ofrecer incluyen dónde en un video un cliente se retira y los tiempos de interacción con el anuncio en video, lo que a su vez ayudará a los mercadólogos a determinar la audiencia a la que dirigirse a continuación. ### Problemas potenciales con el software de publicidad en video Si bien el software de publicidad en video puede ayudarte a agilizar y medir la efectividad de tus iniciativas de publicidad en video, puede o no ser capaz de protegerte del fraude publicitario. El fraude publicitario es una estafa donde las personas se aprovechan de los anunciantes haciéndoles pagar por algo que no se correlaciona con las métricas de campaña especificadas. Ejemplos de fraude publicitario incluyen el fraude de clics, la suplantación de dominio, el relleno de píxeles y muchos otros. El fraude de clics genera tráfico falso a través del uso automatizado de programas de clics, lo que a su vez cobra al anunciante por ningún resultado. La suplantación de dominio ocurre cuando alguien representa incorrectamente un dominio donde se coloca un anuncio como el de una página web de alto rendimiento. Finalmente, el relleno de píxeles ocurre cuando los anuncios se colocan dentro de píxeles en un sitio web, lo que luego muestra una impresión registrada a un anunciante. Desafortunadamente, debido a que el anuncio está en un píxel, los consumidores no están realmente viendo el anuncio, pero el anunciante está siendo cobrado por esa impresión. ### Software y servicios relacionados con el software de publicidad en video **Software de publicidad de display —** La publicidad en video puede usarse en conjunto con una estrategia de publicidad de display. Los productos de publicidad de display permiten a los anunciantes comprar, gestionar y colocar anuncios de display en sitios web, incluidos anuncios de banner, superposición y video. Muchas herramientas de publicidad de display también ofrecen funcionalidades multicanal a través de búsqueda, video, móvil y canales de redes sociales. **Software de publicidad en redes sociales —** El software de publicidad en redes sociales ayuda a las empresas a anunciarse en sitios de redes sociales como Facebook, Instagram, Twitter y LinkedIn. Los anunciantes pueden usar anuncios en video en todas las plataformas de redes sociales como publicaciones patrocinadas para impulsar tanto el reconocimiento de marca como las iniciativas de respuesta directa. Por ejemplo, un anuncio en video puede aparecer en la sección de "historias" de Instagram, que a primera vista se verá como todo el otro contenido mostrado en tus historias de Instagram. **Software de publicidad móvil —** No solo hay cada vez más consumidores en redes sociales, sino que predominantemente interactúan con las plataformas de redes sociales en sus dispositivos móviles. Esto hace que la publicidad móvil sea un ajuste natural para lanzar anuncios en video. Si estás pensando en iniciar una campaña de publicidad móvil que incluya anuncios en video, asegúrate de que la herramienta que elijas pueda acomodar una estrategia de video. **Software de publicidad nativa —** Este tipo de software ayuda a los anunciantes a comprar y gestionar anuncios que están formateados de manera similar al contenido de un sitio web, lo que a su vez se adhiere más precisamente a los hábitos de consumo de medios de los consumidores. Como se mencionó anteriormente, los anuncios de video outstream se refieren como anuncios nativos porque se ven naturales junto con el contenido principal en un sitio web. La publicidad en video puede usarse dentro de una estrategia de publicidad nativa.