# Best User Research Tools for Medium-Sized Businesses - Page 3 ## How Many User Research Tools Products Does G2 Track? **Total Products under this Category:** 183 ### Category Stats (Aug 2026) - **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Glow (+2.33%) - Among all products in this category, Glow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank User Research Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,900+ Authentic Reviews - 183+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for User Research Tools ![G2 Grid® for User Research Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/user-research/grids.png?focus%5B%5D=127880&focus%5B%5D=8363&focus%5B%5D=42463&focus%5B%5D=13911&focus%5B%5D=71068&focus%5B%5D=1177329&focus%5B%5D=118891&focus%5B%5D=78524) Highlighted products: Sprig, UserTesting, User Interviews, Hotjar by Contentsquare, Lyssna, HeyMarvin, Userfeel, and Optimal. Underlying data: [Grid® JSON](https://www.g2.com/categories/user-research/grids.json?focus%5B%5D=sprig&focus%5B%5D=usertesting&focus%5B%5D=user-interviews&focus%5B%5D=hotjar-by-contentsquare&focus%5B%5D=lyssna&focus%5B%5D=heymarvin&focus%5B%5D=userfeel&focus%5B%5D=optimal-optimal&segment=mid-market) **Sponsored** ### Prey Prey is a comprehensive, cross-platform solution designed to help IT teams maintain full visibility and control over their entire fleet of laptops, tablets, and smartphones. By providing a lightweight and easy-to-deploy agent, Prey empowers organizations to protect their assets, secure sensitive data, and ensure compliance, regardless of the devices' locations. With over 8 million devices trusted globally, Prey stands as a reliable choice for organizations seeking robust device management and security. The primary target audience for Prey includes IT departments across various sectors, including education, healthcare, and corporate environments, where device security and management are critical. Organizations that handle sensitive data or operate in regulated industries will find Prey particularly beneficial due to its compliance features. Specific use cases range from tracking lost or stolen devices to managing a diverse fleet of devices used by remote employees. The platform's capabilities extend beyond mere tracking; it offers a comprehensive approach to device security and management. One of the standout features of Prey is its asset tracking and recovery capabilities. Users can locate any device in real-time through a combination of GPS, Wi-Fi triangulation, and GeoIP technology. This functionality allows IT teams to review location history, create dynamic geofenced zones that trigger security actions, and generate actionable evidence reports. These reports can include camera shots, network data, and screenshots, providing essential support for law enforcement in recovering missing devices. This level of control not only aids in asset recovery but also enhances overall organizational security. Prey also prioritizes the protection of sensitive data and compliance with various regulations. The platform enables immediate actions to prevent data breaches, such as remote file wiping, screen locks, and device alarms. With SOC 2 certification and alignment with GDPR and HIPAA/FERPA standards, Prey offers audit-ready logs and automated compliance alerts. Features like selective data retrieval further ensure that organizations can maintain compliance without the risk of data exposure, making it an invaluable tool for businesses that require stringent data protection measures. Finally, Prey simplifies fleet management through a user-friendly dashboard that allows IT teams to manage their entire device fleet efficiently. Administrators can easily assign devices to employees, group them by usage or location, and monitor hardware changes. This streamlined approach reduces operational overhead, facilitating off-boarding processes and loaner device programs. By consolidating device management into a single platform, Prey enhances productivity and operational efficiency for IT teams, making it a vital component of modern device management strategies. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1379&secure%5Bchosen_at%5D=2026-08-01T06%3A59%3A49Z&secure%5Bdisplayable_resource_id%5D=1391&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=59717&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=59717&secure%5Bresource_id%5D=1379&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fuser-research%2Fmid-market%3Fpage%3D3&secure%5Btoken%5D=79db569f2ce4dd617b42b0ef8eb477263d5eb99ffc83e6335bb384856867862e&secure%5Burl%5D=https%3A%2F%2Fpreyproject.com%2F%3Futm_source%3Dg2%26utm_campaign%3Dg2clicsads&secure%5Burl_type%5D=custom_url) ### [Ideally](https://www.g2.com/products/ideally/reviews) Ideally is the market research platform that puts real human insight into every creative and commercial decision. We're reinventing research for modern marketing, putting real consumer understanding into the hands of every marketer, strategist, and insights leader who needs it. Our platform delivers fast, always-on insight to understand what customers want, where categories are heading, and how to test ideas, products, and campaigns before they hit the market. Real people. Real responses. At the speed modern brands need to move. More than 250 brands and agencies across the US, UK, and APAC - including Treasury Wine Estates, Burger King, Google, and Rémy Cointreau - trust Ideally to make better decisions, faster. **Average Rating:** 4.8/5.0 **Total Reviews:** 49 #### How Do G2 Users Rate Ideally? - **Ease of Use:** 9.3/10 (Category avg: 9.0/10) - **Sorting:** 8.9/10 (Category avg: 8.4/10) - **In-App:** 8.3/10 (Category avg: 8.3/10) - **On-Site:** 8.3/10 (Category avg: 8.0/10) #### Who Is the Company Behind Ideally? - **Seller:** [Go Ideally](https://www.g2.com/sellers/go-ideally) - **Company Website:** www.goideally.com - **Year Founded:** 2023 - **HQ Location:** Auckland, NZ - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebe48e2c16a96aff487dc68a07807de6cdb0a4dc3dd516ae43bcf55282e1a650&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fideally-insights%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website) 82 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Brand Manager - **Top Industries:** Food & Beverages, Consumer Goods - **Company Size:** 49% Medium, 30% Small #### What Do G2 Reviewers Say About Ideally? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of the platform, enabling rapid research and efficient results with great support. - Users value the **efficiency** of Ideally for delivering insights rapidly, enabling quick decision-making and enhancing overall strategy. - Users praise the **responsive customer support** from the Ideally team, enhancing their overall experience and efficiency. - Users commend the **helpful and responsive support** from the Ideally team, enhancing their overall experience and efficiency. - Users find the platform **intuitive and user-friendly** , enabling quick and efficient feedback collection for better decision-making. ##### Cons - Users find that **Ideally can be expensive** for additional features and ad hoc questions, impacting overall affordability. - Users find **pricing issues** with Ideally, especially regarding rigid credit bundles and escalating costs for larger projects. - Users find the **limited features** of Ideally restrict their ability to perform in-depth research and analysis. - Users find the **limited flexibility** in credit usage a drawback, hindering occasional or one-time study accessibility. - Users find the **character limit on concept boards** challenging and desire a mobile-friendly survey preview for convenience. #### What Are Recent G2 Reviews of Ideally? **["Intuitive, Cost-Effective Research Platform with Responsive Support"](https://www.g2.com/survey_responses/ideally-review-12995110)** **Rating:** 4.0/5.0 stars _— Josephine G._ [Read full review](https://www.g2.com/survey_responses/ideally-review-12995110) **["Intuitive Platform for Fast, Actionable Feedback That Builds Confidence in Concepts"](https://www.g2.com/survey_responses/ideally-review-13101070)** **Rating:** 5.0/5.0 stars _— Stevie A._ [Read full review](https://www.g2.com/survey_responses/ideally-review-13101070) ### [Userback](https://www.g2.com/products/userback/reviews) Userback is a user feedback and bug tracking software solution designed to help teams collect, understand, and act on product feedback from users and stakeholders. This platform is particularly beneficial for SaaS companies, product managers, developers, designers, and customer support teams, providing them with the necessary tools to gather contextual feedback directly from their web applications. The primary audience for Userback includes teams that are focused on enhancing their product offerings through user insights. By facilitating the collection of both internal and external feedback, Userback enables organizations to continuously refine their product experience. It supports various use cases such as user feedback, bug reporting, usability testing, quality assurance, feature validation, and customer satisfaction tracking. The platform enriches feedback items with essential context, including screenshots, session data, automation rules, and integration workflows, allowing product teams to make informed decisions swiftly. Userback stands out in its category with a suite of key features tailored to streamline the feedback process. One of its notable functionalities is the visual feedback tools, which allow users to collect annotated screenshots, screen recordings, and comments directly within their application. This visual context aids teams in understanding user issues more clearly. Additionally, the bug reporting feature automatically captures console logs, browser details, events, and other technical metadata, facilitating a more efficient troubleshooting process. Another significant aspect of Userback is its session replay capability, which visualizes real user behavior, helping teams identify and address issues effectively. Customizable in-app surveys, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), enable organizations to measure user sentiment and satisfaction accurately. The feature portal allows teams to manage, prioritize, and validate product ideas with their customer base, ensuring that development efforts align with user needs. Userback also incorporates smart automation to enhance productivity by automating tasks such as feedback assignment and setting due dates. Seamless integrations with popular tools like Jira, Slack, Intercom, ClickUp, and GitHub further streamline workflows. A browser extension is available for quick feedback capture from any website or web application. Userback offers a Free Plan with essential features, while its paid plans scale according to user needs, ensuring that all plans support unlimited feedback collection. **Average Rating:** 4.7/5.0 **Total Reviews:** 279 #### How Do G2 Users Rate Userback? - **Ease of Use:** 9.3/10 (Category avg: 9.0/10) - **Sorting:** 8.2/10 (Category avg: 8.4/10) - **In-App:** 8.3/10 (Category avg: 8.3/10) - **On-Site:** 8.7/10 (Category avg: 8.0/10) #### Who Is the Company Behind Userback? - **Seller:** [Userback](https://www.g2.com/sellers/userback) - **Company Website:** www.userback.io - **Year Founded:** 2014 - **HQ Location:** Brisbane - **Twitter:** @userbackio 202 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d878dc4bc3857d425e1febaced4bff1730ac0829802d1c1022fe67fc9f41c35c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7960309%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 81% Small, 8% Medium #### What Do G2 Reviewers Say About Userback? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Userback, praising its intuitive interface and seamless feedback collection process. - Users appreciate the **easy feedback management** of Userback, enhancing communication and understanding between clients and teams. - Users praise the **setup ease** of Userback, noting its intuitive installation and seamless integration into workflows. - Users value Userback for its **streamlined feedback process** , enhancing communication and collaboration between teams and clients. - Users appreciate how Userback makes collecting feedback **simple and actionable** , enhancing collaboration and speeding up issue resolution. ##### Cons - Users desire more **customization options** for branding and readability, finding the current settings too limiting. - Users note several **feature limitations** in Userback, particularly in mobile app testing and task tracking efficiency. - Users express concern over **missing features** like ticket tracking and mobile app testing, impacting usability and efficiency. - Users find the **limited features** of Userback restrict customization, mobile testing, and integrations, hindering their workflow. - Users feel there are **limited options** for client branding and ticket management, hindering customization and efficiency. #### What Are Recent G2 Reviews of Userback? **["Userback Keeps Client Feedback Organized with Easy Setup and Handy Integrations"](https://www.g2.com/survey_responses/userback-review-12823497)** **Rating:** 5.0/5.0 stars _— Sylvester M._ [Read full review](https://www.g2.com/survey_responses/userback-review-12823497) **["Userback Keeps Getting Better: Clean UI, Powerful Feedback & Bug Reporting"](https://www.g2.com/survey_responses/userback-review-12769733)** **Rating:** 4.5/5.0 stars _— Goher K._ [Read full review](https://www.g2.com/survey_responses/userback-review-12769733) #### What Are G2 Users Discussing About Userback? - [What is Userback used for?](https://www.g2.com/discussions/what-is-userback-used-for) - 1 comment ### [Respondent](https://www.g2.com/products/respondent/reviews) A real-time marketplace for sourcing and scheduling research interviews with anyone, anywhere in the world. A powerful way for conducting sales research, competitive research, identifying problems, identifying needs, reaching product market fit, getting ahead of the pack. **Average Rating:** 4.6/5.0 **Total Reviews:** 382 #### How Do G2 Users Rate Respondent? - **Ease of Use:** 9.1/10 (Category avg: 9.0/10) - **Sorting:** 8.4/10 (Category avg: 8.4/10) - **In-App:** 8.2/10 (Category avg: 8.3/10) - **On-Site:** 7.8/10 (Category avg: 8.0/10) #### Who Is the Company Behind Respondent? - **Seller:** [Respondent Inc.](https://www.g2.com/sellers/respondent-inc) - **Year Founded:** 2016 - **HQ Location:** Brooklyn, US - **Twitter:** @respondent\_io 777 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41244534fdc1186c82b94f90f3d6861a806aec44cc4b9fec7c12ae6f4def1cbc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10643189%2F&secure%5Burl_type%5D=linkedin_company_website) 250 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Teacher - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Small, 22% Medium #### What Do G2 Reviewers Say About Respondent? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **abundance of high-paying opportunities** available on Respondent, allowing easy access to tailored research studies. - Users appreciate the **ease of use** of Respondent, enjoying its clear interface and reliable functionality. - Users appreciate the **ease of access and relevance** of Respondent, enhancing their research efficiency and collaboration. - Users value the **income generation opportunities** with Respondent, finding frequent high-paying research studies available. - Users find Respondent's **setup ease** to be simple and efficient, enhancing the overall research experience. ##### Cons - Users are frustrated by the **limited participant options** on Respondent, hindering their ability to engage effectively. - Users face **survey issues** like regional restrictions and unclear qualification processes, complicating participation and reliability. - Users often face **slow processes** with payment and support, leading to delays and frustration during their experience. - Users express concerns about **slow payment processing** and feeling undercompensated for their time and effort. - Users find the **costs of Respondent prohibitive** for small teams, suggesting a need for more flexible pricing options. #### What Are Recent G2 Reviews of Respondent? **["High-Quality Respondents, Fast Data Delivery, and Easy Onboarding"](https://www.g2.com/survey_responses/respondent-review-12863963)** **Rating:** 4.5/5.0 stars _— Konjengbam M._ [Read full review](https://www.g2.com/survey_responses/respondent-review-12863963) **["Efficient UI and Highly Relevant Study Matches"](https://www.g2.com/survey_responses/respondent-review-8751387)** **Rating:** 4.5/5.0 stars _— Sachin S._ [Read full review](https://www.g2.com/survey_responses/respondent-review-8751387) #### What Are G2 Users Discussing About Respondent? - [What is Respondent used for?](https://www.g2.com/discussions/what-is-respondent-used-for) - 3 comments - [What are the features of a survey?](https://www.g2.com/discussions/respondent-what-are-the-features-of-a-survey) - [What is respondent website?](https://www.g2.com/discussions/what-is-respondent-website) - 3 comments - [Is respondent legit?](https://www.g2.com/discussions/is-respondent-legit) - 9 comments, 6 upvotes - [What is a respondent?](https://www.g2.com/discussions/what-is-a-respondent) - 3 comments, 1 upvote ### [WEVO](https://www.g2.com/products/wevo/reviews) WEVO is a UX research platform that uncovers insights with significantly less effort than typical tools. Research, product and marketing teams get synthesized quantitative and qualitative insights, scores and benchmarks with less than 30 minutes of effort. WEVO’s statistically significant feedback de-risks their decision-making, delivering the confidence to build valuable customer experiences. **Average Rating:** 4.7/5.0 **Total Reviews:** 70 #### How Do G2 Users Rate WEVO? - **Ease of Use:** 9.3/10 (Category avg: 9.0/10) - **Sorting:** 9.0/10 (Category avg: 8.4/10) - **In-App:** 8.1/10 (Category avg: 8.3/10) - **On-Site:** 7.9/10 (Category avg: 8.0/10) #### Who Is the Company Behind WEVO? - **Seller:** [WEVO](https://www.g2.com/sellers/wevo) - **Year Founded:** 2017 - **HQ Location:** Boston, Massachusetts - **Twitter:** @Wevoconversion 1,010 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=222de472c9ff19f8a4fa08ce1eda492b09708dc885e50185ecf6dc30603cb729&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10629336%2F&secure%5Burl_type%5D=linkedin_company_website) 36 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Higher Education - **Company Size:** 46% Medium, 27% Large #### What Are Recent G2 Reviews of WEVO? **["Democratizing Research for a larger team"](https://www.g2.com/survey_responses/wevo-review-8351604)** **Rating:** 5.0/5.0 stars _— Noah H._ [Read full review](https://www.g2.com/survey_responses/wevo-review-8351604) **["Incredible amounts of data and insights from just a single WEVO study!"](https://www.g2.com/survey_responses/wevo-review-7368822)** **Rating:** 5.0/5.0 stars _— Samantha O._ [Read full review](https://www.g2.com/survey_responses/wevo-review-7368822) #### What Are G2 Users Discussing About WEVO? - [What is WEVO used for?](https://www.g2.com/discussions/what-is-wevo-used-for) ### [Plotline](https://www.g2.com/products/plotline/reviews) Plotline is an engagement platform for consumer app companies. Product and marketing teams can configure highly customizable in-app journeys with drag-and-drop nudges, in-app stories, games, rewards, and surveys to improve feature adoption and drive conversions. No engineering or app releases needed. **Average Rating:** 4.6/5.0 **Total Reviews:** 40 #### How Do G2 Users Rate Plotline? - **Ease of Use:** 9.4/10 (Category avg: 9.0/10) - **Sorting:** 7.1/10 (Category avg: 8.4/10) - **In-App:** 9.0/10 (Category avg: 8.3/10) - **On-Site:** 8.5/10 (Category avg: 8.0/10) #### Who Is the Company Behind Plotline? - **Seller:** [Plotline](https://www.g2.com/sellers/plotline) - **Year Founded:** 2022 - **HQ Location:** Salt Lake City, Utah - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07758053f20ecde39f8236df8f686fa0858299ed0197088b6b81da311cab2ee5&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplot-line&secure%5Burl_type%5D=linkedin_company_website) 32 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Computer Software - **Company Size:** 59% Medium, 39% Small #### What Do G2 Reviewers Say About Plotline? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly design** of Plotline, making campaign creation intuitive and hassle-free for everyone. - Users value the **contextual in-app nudges** and rapid campaign launches for enhancing real-time engagement. - Users find the **personalization features** of Plotline incredibly useful for enhancing contextual user engagement and interaction. - Users admire Plotline's **intuitive design capabilities and flexibility** , enabling creative and hassle-free campaign management. - Users value the **real-time engagement capabilities** of Plotline, highlighting the impressive speed of campaign launches. ##### Cons - Users experience **occasional bugs** in Plotline, but the support team quickly resolves these issues effectively. - Users note that **occasional software bugs** can disrupt the experience, but support is responsive in resolving them. - Users find the **dashboard issues** frustrating, noting the need for better UI and faster response times. - Users note a **lack of diverse analytical features** in Plotline, which slightly impairs their overall experience. - Users face **software glitches** occasionally, yet the support team efficiently resolves them when they occur. #### What Are Recent G2 Reviews of Plotline? **["Seamless A/B Testing with User-Friendly Features"](https://www.g2.com/survey_responses/plotline-review-12922751)** **Rating:** 4.5/5.0 stars _— Vinayak P._ [Read full review](https://www.g2.com/survey_responses/plotline-review-12922751) **["Streamlines User Guidance with Responsive Campaigns"](https://www.g2.com/survey_responses/plotline-review-12710535)** **Rating:** 4.5/5.0 stars _— Konidena V._ [Read full review](https://www.g2.com/survey_responses/plotline-review-12710535) ### [VWO Insights - Web](https://www.g2.com/products/vwo-insights-web/reviews) Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in your website visitors' purchase journeys. VWO Insights - Web stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users. This unique capability allows businesses to access session recordings of every user visit, providing unprecedented insight into visitor interactions. Additionally, VWO Web Insights encompasses of four powerful tools – heatmaps, session recordings, surveys, and form field analytics – into a single, cohesive product. Our advanced segmentation filters let you hone in on specific user groups by device type, operating system, geography, user status (new or returning), language, and more. Custom event filters give you the power to track and analyze visitor actions during key moments in your website, providing the context you need to optimize the visitor experience. These insights drive informed decision-making, ultimately reducing churn and lifting conversion rates. Privacy is paramount; we ensure your data collection complies with GDPR, SOC2, and other privacy standards. Learn about our privacy practices at VWO Privacy Principles - https://vwo.com/compliance/privacy-principles/ **Average Rating:** 4.2/5.0 **Total Reviews:** 61 #### How Do G2 Users Rate VWO Insights - Web? - **Ease of Use:** 8.3/10 (Category avg: 9.0/10) - **Sorting:** 7.2/10 (Category avg: 8.4/10) - **In-App:** 7.2/10 (Category avg: 8.3/10) - **On-Site:** 8.3/10 (Category avg: 8.0/10) #### Who Is the Company Behind VWO Insights - Web? - **Seller:** [VWO AB Tasty](https://www.g2.com/sellers/vwo-ab-tasty) - **Year Founded:** 2009 - **HQ Location:** PARIS, France - **Twitter:** @ABTasty 11,859 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=999c5952730de78c29f193f07f381226dd70ea920bf7a7dae24e0466652c1a3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1885711%2F&secure%5Burl_type%5D=linkedin_company_website) 343 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 53% Medium, 32% Small #### What Do G2 Reviewers Say About VWO Insights - Web? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of VWO Insights, enjoying quick installation and intuitive navigation. - Users appreciate the **AI-driven summaries** and **advanced features** , enhancing usability and integration with GA4. - Users value the **AI summarization** feature of VWO Insights for efficiently analyzing recordings and utilizing funnels and heatmaps. - Users value the **AI summary of recordings** in VWO Insights, appreciating its convenience alongside funnels and heatmaps. - Users value the **automation features** of VWO Insights, especially AI-driven recordings and convenient funnels and heatmaps. ##### Cons - Users find the **limited features** of VWO Insights frustrating, particularly regarding survey responses and template options. - Users find the **complexity issues** of VWO Insights frustrating, especially when making multiple customizations in the editor tool. - Users find **customization difficult** , especially when using the core editor for multiple adjustments or complex needs. - Users find the pricing of VWO Insights to be **expensive** , desiring more flexibility and customizable options. - Users are frustrated by the **limited filtering options** for surveys and inability to view response recordings. #### What Are Recent G2 Reviews of VWO Insights - Web? **["Easy to Use, Simple to Integrate, and Packed with Relevant Insights"](https://www.g2.com/survey_responses/vwo-insights-web-review-12463452)** **Rating:** 4.0/5.0 stars _— aman g._ [Read full review](https://www.g2.com/survey_responses/vwo-insights-web-review-12463452) **["Easy to use"](https://www.g2.com/survey_responses/vwo-insights-web-review-11166047)** **Rating:** 4.5/5.0 stars _— Marcella v._ [Read full review](https://www.g2.com/survey_responses/vwo-insights-web-review-11166047) #### What Are G2 Users Discussing About VWO Insights - Web? - [What is VWO Insights used for?](https://www.g2.com/discussions/what-is-vwo-insights-used-for) ### [Centercode](https://www.g2.com/products/centercode/reviews) Centercode is a user testing automation platform that transforms how you collect and analyze pre-release customer feedback. Our delta testing system uses intelligent technology to produce rapid results with minimal time investment. Imagine: continuous, up-to-the-minute customer insights ahead of every release. Centercode offers - Feedback automation, including sentiment-driven feedback forms, smart scoring, and workflows to eliminate the endless hours you spend copying and pasting feedback between tools. - Smart prioritization, which organizes your feedback based on its impact on product success and routes high-priority feedback to relevant teams automatically. - Tester automation, from finding testers to keeping them active in your projects. With fine-grained profiling, automated engagement, and community-building tools, your testers will love your tests as much as they love your product. - Project automation that automatically plans for you, manages tester engagement through machine learning, and distills results in easily digestible scores—ensuring your project’s success. - Turnkey dashboards and reports present robust analytics and scores. Centercode gets everyone speaking the same language and makes it simple to identify areas for improvement, communicate across teams, and demonstrate ROI. - Flexible APIs that enable anyone to create powerful integrations — no developer required. - The highest levels of security, reliability, privacy, and compliance so you can protect your customers and your organization. Centercode is GDPR and CCPA-compliant. 1 in 4 Fortune 100 companies relies on Centercode's powerful, data-centralized platform to bring customers to the product development table. Whether you're a solo act or a full-scale team, Centercode empowers you to create flexible projects, maintain high user participation rates, and produce continuous product insights to support high-speed development. **Average Rating:** 4.3/5.0 **Total Reviews:** 108 #### How Do G2 Users Rate Centercode? - **Ease of Use:** 7.3/10 (Category avg: 9.0/10) - **Sorting:** 8.6/10 (Category avg: 8.4/10) - **In-App:** 7.8/10 (Category avg: 8.3/10) - **On-Site:** 8.8/10 (Category avg: 8.0/10) #### Who Is the Company Behind Centercode? - **Seller:** [Centercode](https://www.g2.com/sellers/centercode) - **Year Founded:** 2001 - **HQ Location:** Laguna Hills, CA - **Twitter:** @Centercode 1,830 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a868a892f97c894b8aa93560c3fff38862b6ac9d66cce70266b990913182af1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F80750%2F&secure%5Burl_type%5D=linkedin_company_website) 59 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Electronics, Computer Software - **Company Size:** 44% Large, 33% Medium #### What Are Recent G2 Reviews of Centercode? **["Effortless Results and Feedback Submission"](https://www.g2.com/survey_responses/centercode-review-11919785)** **Rating:** 4.0/5.0 stars _— Jean-Marc P._ [Read full review](https://www.g2.com/survey_responses/centercode-review-11919785) **["The most comprehensive customer engagement and feedback platform..."](https://www.g2.com/survey_responses/centercode-review-8719263)** **Rating:** 5.0/5.0 stars _— Chris M._ [Read full review](https://www.g2.com/survey_responses/centercode-review-8719263) #### What Are G2 Users Discussing About Centercode? - [What do you like most about Centercode for beta testing, and what challenges have you faced?](https://www.g2.com/discussions/what-do-you-like-most-about-centercode-for-beta-testing-and-what-challenges-have-you-faced) - [What is Centercode used for?](https://www.g2.com/discussions/what-is-centercode-used-for) - 1 comment ### [Qualaroo](https://www.g2.com/products/qualaroo/reviews) Qualaroo is an automated research platform designed to help digital product teams collect valuable insights from their users at scale in the quickest and most seamless way possible. Qualaroo relieves teams of the burdens that comes with user research. From your mobile app to web app, you can deploy Qualaroo’s trademark nudge and use features like advanced targeting, dynamic insight reporting, sentiment analysis and more. Leading brands like Zillow, Lenovo, Twilio, TripAdvisor trust Qualaroo to capture qualitative feedback that drives real business results. **Average Rating:** 4.3/5.0 **Total Reviews:** 46 #### How Do G2 Users Rate Qualaroo? - **Ease of Use:** 8.4/10 (Category avg: 9.0/10) - **Sorting:** 8.6/10 (Category avg: 8.4/10) - **In-App:** 9.3/10 (Category avg: 8.3/10) - **On-Site:** 10.0/10 (Category avg: 8.0/10) #### Who Is the Company Behind Qualaroo? - **Seller:** [Qualaroo](https://www.g2.com/sellers/qualaroo) - **Year Founded:** 2012 - **HQ Location:** San Antonio, TX - **Twitter:** @Qualaroo 36,879 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7c27dbe2b5bb9d99396952ad910a3bfd80c2338429dd27c2f6c4e8a7ae0688fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fqualaroo&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 46% Medium, 42% Small #### What Do G2 Reviewers Say About Qualaroo? _AI-generated summary from verified user reviews_ ##### Pros - Users love Qualaroo's **advanced targeting features** , enabling them to collect actionable feedback from the right audience. - Users appreciate Qualaroo's **advanced targeting features** , enabling them to gather relevant feedback for significant improvements. - Users value Qualaroo's **advanced targeting features** , enabling them to gather highly relevant and actionable feedback. - Users value the **advanced targeting features** of Qualaroo, enabling precise feedback from relevant audiences for impactful improvements. - Users appreciate Qualaroo's **advanced targeting features** , which ensure relevant feedback for meaningful improvements. #### What Are Recent G2 Reviews of Qualaroo? **["Reliable for quick customer insights"](https://www.g2.com/survey_responses/qualaroo-review-10878194)** **Rating:** 4.5/5.0 stars _— Akshay S._ [Read full review](https://www.g2.com/survey_responses/qualaroo-review-10878194) **["Loved the usability"](https://www.g2.com/survey_responses/qualaroo-review-10878177)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/qualaroo-review-10878177) #### What Are G2 Users Discussing About Qualaroo? - [How do you use Qualaroo?](https://www.g2.com/discussions/how-do-you-use-qualaroo) - [What is survey Survicate?](https://www.g2.com/discussions/qualaroo-what-is-survey-survicate) - [How to use Qualaroo?](https://www.g2.com/discussions/how-to-use-qualaroo) - [What does Qualaroo do?](https://www.g2.com/discussions/what-does-qualaroo-do) ### [Lookback](https://www.g2.com/products/lookback/reviews) Next-generation UX research platform for mobile & desktop **Average Rating:** 4.3/5.0 **Total Reviews:** 19 #### How Do G2 Users Rate Lookback? - **Ease of Use:** 9.0/10 (Category avg: 9.0/10) - **Sorting:** 6.7/10 (Category avg: 8.4/10) - **In-App:** 9.6/10 (Category avg: 8.3/10) - **On-Site:** 10.0/10 (Category avg: 8.0/10) #### Who Is the Company Behind Lookback? - **Seller:** [Lookback](https://www.g2.com/sellers/lookback) - **Year Founded:** 2013 - **HQ Location:** Santa Cruz, CA - **Twitter:** @lookback 2,721 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23adcdfed97f87aa26f19ce7970f5d589ced5549bbc7dbedbb95fa6aa22fc02f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3281822%2F&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Internet - **Company Size:** 62% Medium, 33% Large #### What Are Recent G2 Reviews of Lookback? **["Great tool for interview capturing"](https://www.g2.com/survey_responses/lookback-review-7038580)** **Rating:** 4.0/5.0 stars _— S Y._ [Read full review](https://www.g2.com/survey_responses/lookback-review-7038580) **["A great tool for getting the whole team onboarded on the user side"](https://www.g2.com/survey_responses/lookback-review-6734681)** **Rating:** 4.0/5.0 stars _— Noemi 🌸 B._ [Read full review](https://www.g2.com/survey_responses/lookback-review-6734681) #### What Are G2 Users Discussing About Lookback? - [Is lookback legit?](https://www.g2.com/discussions/is-lookback-legit) - [What is the lookback app?](https://www.g2.com/discussions/what-is-the-lookback-app) - [What is a lookback review?](https://www.g2.com/discussions/what-is-a-lookback-review) - [What does lookback do?](https://www.g2.com/discussions/what-does-lookback-do) ### [UXtweak](https://www.g2.com/products/uxtweak/reviews) UXtweak is a UX research platform that helps teams recruit and manage participants, run moderated and unmoderated studies, analyze results, and share insights — all in one place. Built for research by researchers, UXtweak is used by 100K+ UXers, helping research, product, and design teams turn insights into impact. ✨ Start for free today at UXtweak.com 🔧🐝 Why do user-centered organizations choose UXtweak? 🌍 Recruit globally, reliably: Access participants from 130+ countries with 2,000+ targeting attributes for precise recruitment. Rigorous quality checks and free replacements ensure reliable feedback so you can focus on insights, not logistics. 🔧 Comprehensive tools for every stage: Test concepts, prototypes, or finished products — including native Figma prototype testing that stays in sync as your file changes. Conduct live user interviews, and run proven methods like card sorting and tree testing, moderated or unmoderated. 📊 Actionable analytics: Turn raw data into decisions with powerful analytics. Build shareable reports with our Report Builder, including AI-suggested highlights that point you to the clips and data worth including — so reports come together faster without losing your voice in them. 🤖 AI that scales research, always opt-in: AI features in UXtweak are always opt-in—you choose where it helps, and you stay in control of the output. In Live Interviews, AI-generated participant summaries and recording outlines turn hours of session footage into clear, navigable overviews. AI can also help you suggest highlight reels from your user interview recordings or tag transcripts. 🤝 Research-to-research support: Our customer success team is made up of experienced UX researchers, available to help you tackle challenges and get more out of every study. 🎓 Driven by research and community: Founded by researchers, we're committed to advancing UX research and HCI. Explore original studies by our research team in open-access journals or visit our Research by UXtweak section. We support, educate, and connect the UX community through the UX Research Geeks podcast, Women in UX interviews, live events, and educational resources. UXtweak features: ⬣ User Interviews ⬣ Mobile App Usability Testing ⬣ Prototype Usability Testing ⬣ Website Usability Testing ⬣ First Click Testing ⬣ Preference Testing ⬣ Five Second Testing ⬣ Card Sorting ⬣ Tree Testing ⬣ Global User Panel ⬣ Participant Managemet ⬣ Session Recording ⬣ Survey **Average Rating:** 4.7/5.0 **Total Reviews:** 41 #### How Do G2 Users Rate UXtweak? - **Ease of Use:** 9.0/10 (Category avg: 9.0/10) - **Sorting:** 9.2/10 (Category avg: 8.4/10) - **In-App:** 8.5/10 (Category avg: 8.3/10) - **On-Site:** 9.3/10 (Category avg: 8.0/10) #### Who Is the Company Behind UXtweak? - **Seller:** [UXtweak Research Group](https://www.g2.com/sellers/uxtweak-research-group) - **Year Founded:** 2019 - **HQ Location:** Bratislava - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65f34626d4274c8bf1ccd35cb73d321aa07a973a2c2297dc488152056359ff7e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20165233%2F&secure%5Burl_type%5D=linkedin_company_website) 26 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Higher Education, Marketing and Advertising - **Company Size:** 53% Small, 31% Medium #### What Are Recent G2 Reviews of UXtweak? **["Essential Tool for Usability Education"](https://www.g2.com/survey_responses/uxtweak-review-12599070)** **Rating:** 5.0/5.0 stars _— Danyell J._ [Read full review](https://www.g2.com/survey_responses/uxtweak-review-12599070) **["Seamless Usability and Outstanding Support"](https://www.g2.com/survey_responses/uxtweak-review-13116095)** **Rating:** 5.0/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/uxtweak-review-13116095) #### What Are G2 Users Discussing About UXtweak? - [What is UXtweak used for?](https://www.g2.com/discussions/what-is-uxtweak-used-for) - 1 upvote - [‹ Prev‹ Prev](/categories/user-research/mid-market?order=g2_score&page=2#product-list) - [1](/categories/user-research/mid-market?order=g2_score#product-list) - [2](/categories/user-research/mid-market?order=g2_score&page=2#product-list) - 3 - Next ›Next › Spotlight Categories [Survey Software](https://www.g2.com/categories/survey) [Environmental Health and Safety Software](https://www.g2.com/categories/environmental-health-and-safety) [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms) [Product Lifecycle Management (PLM) Software](https://www.g2.com/categories/product-lifecycle-management-plm) [Help Desk Software](https://www.g2.com/categories/help-desk) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse User Research Themes](/categories/user-research/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated Products classified in the overall User Research category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business User Research to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business User Research category. In addition to qualifying for inclusion in the User Research Tools category, to qualify for inclusion in the Medium-Sized Business User Research Tools category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. Show More * * * ## How Do You Choose the Right User Research Tools? ### What You Should Know About User Research Tools ### What are User Research Tools? User research tools, also known as UX research software, are leveraged by businesses to gather feedback from customers on the overall user experience. User research is conducted for product prototypes, website usability testing and functionality, mobile app functionality, and other customer and user experiences. During these user feedback sessions, businesses gather key insights into where their product is performing well, where there are gaps, and areas for improvement. UX research platforms can provide a few different research methods and feedback tools. Many solutions facilitate customer testing by providing access to a recruitment pool of candidates who are willing to test functionalities throughout the customer journey. Companies select the demographic criteria of the persons they would like to test their product. Test user candidates are selected by age, gender, geographic location, and other criteria. Once a test user candidate is chosen, companies select exactly what functions or features they want the user to test. This ranges from something as simple as how easy it is to check out an item on an online store to how a customer might feel about a new brand marketing campaign. During the research process, the respondent completes a screen-recorded session and provides real-time feedback to the business. User research software allows businesses to conduct these virtual focus groups and gather valuable user insights remotely. As an alternative to live sessions, many user research software solutions allow test users to complete the tasks on their own time and send the completed video recording on a deadline specified by the business sending out the test. Instead of live or pre-recorded feedback sessions, some user research tools allow businesses to intercept active website visitors or app users to capture in-the-moment feedback about the customer journey. These products more commonly offer features for respondents to submit text-based feedback and screenshots when they encounter bugs within a product or areas of frustration. ### What are the Common Features of User Research Tools? User research tools offer a variety of features to help businesses select research participants, collect qualitative and quantitative data, and collaborate on research with different stakeholders within the organization. **Participant selection:** UX research platforms offer varying methods for recruiting and selecting research participants. Some vendors have a proprietary database or recruitment pool of participants, while others provide features for intercepting users browsing a website or using a mobile application. **Usability tests:** One of the core features of user research software is the ability to provide live video user testing. This feature allows the business and customer to connect over a live video stream and show the business in real time how the test user navigates a website. During the live session, test users ask the business questions that may help uncover more valuable insights for the business. [**Video conferencing**](https://www.g2.com/categories/user-research/f/text-notes) **:** User interviews are another core functionality for most user research tools. One-on-one video conferencing allows businesses to speak directly with participants and conduct more in-depth qualitative research. [**Surveys**](https://www.g2.com/categories/user-research/f/survey) **:** Text-based surveys or quizzes can be used to collect both qualitative and quantitative data related to user experiences. With surveys, users may be asked to rate certain features or provide feedback in an open text field. **Test plan:** Businesses set a plan that they would like the test user to follow throughout the test. This is a set of tasks that a user must complete by the end of the test. This allows businesses to focus on the most relevant user feedback that they’re looking for. **Self tests:** Self tests are a good option for users that feel more comfortable completing the tests on their own time and not on video. With self-tests, businesses send over a link to the test with instructions and a deadline, and then users complete the test at their comfort. **Mobile functionality:** Testing mobile applications is equally as important as testing desktop functionality. For this reason, the user research software a company selects must support the types of mobile devices needed. [**Notes and collaboration tools**](https://www.g2.com/categories/user-research/f/text-notes) **:** Notes and tagging are both important features in user research software that allow users to collaborate with other stakeholders on a team. Within a recorded video, users tag teammates at relevant specified times. If it is a development issue, product managers may tag a developer, or if it’s a marketing issue, product managers can tag a marketing team member. Other features of User Testing Software: [In-App Capabilities](https://www.g2.com/categories/user-research/f/in-app), [On-Site Capabilities](https://www.g2.com/categories/user-research/f/on-site), [Photo Submission](https://www.g2.com/categories/user-research/f/photo-submission), [Video Snippet Submission](https://www.g2.com/categories/user-research/f/video-snippets) ### What are the Benefits of User Research Tools? User research platforms allow businesses to better understand how users experience the customer journey. This gives businesses a better context as to how they might improve website design, marketing and branding, and the overall product they’re offering. **Unbiased perspective:** Most employees at a company understand the basic functionality and usability of their website. Since they use it every day, most functions are second nature to them and they understand how to navigate the site to find what they want. For this reason, a business’s employees are often not the most objective test subjects for understanding how a site or product can be more functional. The best test user is an unfamiliar, unbiased person who navigates a website for the very first time and provides a fresh take on what needs to be improved. **Save money:** Live, in-person user testing costs businesses a great deal of money. User research solutions provide the same user feedback a company would garner from in-person testing but at a fraction of the cost since the tests are conducted virtually and are generally cheaper to carry out. ### Who Uses User Research Tools? User research tools are used by employees of any job function but is typically used by those who work on aspects involved with customer interaction. This software is used by product developers, front-end designers, marketers, executives, and more. **Product managers:** Product managers are responsible for identifying customer needs and how their product offerings fulfill those needs through continuous improvement and excellent product functionality. As such product managers must gather user feedback as often as possible to identify gaps and areas for improvement. **UX designers:** User experience designers are responsible for creating a seamless experience for customers when they interact with their brand and product. They heavily focus on the usability and design of a website, as well as mobile applications. For example, if a customer is looking to filter a product by color, or by price, the UX designer needs to understand how intuitive this filtering function is for the customer. User research tools provide these granular insights by allowing customers to rate UX design as they navigate the website in real time. **Marketers:** Aside from the usability of a website, most sites are full of branded messages and other marketing efforts such as customer testimonials. Similar to how a UX designer or product manager would utilize user research software, marketers also test how customers perceive their messaging and brand. Additionally, test subjects provide feedback on email marketing campaigns and share insight as to how engaging and effective the messages are, as well as how likely the customer would be to enroll in a loyalty program. This feedback provides valuable customer insight into how marketers can improve their overall messaging and marketing campaigns for their target audience. ### What are the Alternatives to User Research Tools? Alternatives to user research tools can replace this type of software, either partially or completely: [Enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) **:** Enterprise feedback management software allows companies to create, distribute, and analyze customer surveys. While UX research platforms focus on collecting data for product development and user experience, enterprise feedback management tools are more commonly used to analyze customer experiences through text-based surveys and ratings like net promoter score (NPS). As such, these products are most often used by customer service and marketing departments. [Consumer video feedback software](https://www.g2.com/categories/consumer-video-feedback) **:** Also known as video survey software, consumer video feedback software allows businesses to collect and analyze video feedback from their customers or outside audiences. These solutions focus on assisting businesses with qualitative research for branding, marketing, and product development. In addition to collecting video feedback, these products offer video analysis features such as transcription and sentiment analysis. [User research repositories software](https://www.g2.com/categories/user-research-repositories) **:** User research repositories software provide product teams with a central hub for storing, analyzing, and collaborating on user research to aid product improvement. These solutions do not necessarily include capabilities for gathering user feedback. While many user research platforms provide features for storing and managing user feedback, some businesses may prefer to conduct user interviews and tests through other tools, and analyze their collected qualitative and quantitative data within a UX repository. #### Software Related to User Research Tools Related solutions that can be used together with user research software include: [Product analytics software](https://www.g2.com/categories/product-analytics) **:** Companies that develop and sell digital products should use product analytics in addition to user research tools. Product analytics software tracks user interactions with a digital product, including visits, usage, events, and interactions. Many platforms also create heat maps to visualize where users are clicking, hovering, and scrolling on the page. These solutions allow product managers and developers to understand which features of a product are engaging users, and which features may cause paint points or lead to churn. Like user research software, product analytics can help a business improve the overall product experience. [A/B testing software](https://www.g2.com/categories/a-b-testing) **:** A/B testing, or split testing, is the process of deploying different versions of digital content in real time and tracking which version performs the best. Marketers and web developers use A/B testing software to test different types of content, such as images, calls to action, or text, and determine which content provides the best outcome. Like user research software, A/B testing offers the benefit of optimizing user experiences. [Prototyping software](https://www.g2.com/categories/prototyping) **:** Prototyping software is used to create incomplete or preliminary versions of software and applications. The prototype simulates the final product to test, documents errors and delivers feedback. This is a perfect integration for user research software since the two are both geared toward user feedback and testing. Once the two are integrated, a user may simply go into the prototype software and begin user tests through that platform. This makes it a one-stop-shop for gathering feedback on designs that are in the process of being launched. ### Challenges with User Research Tools When user research software is implemented for remote interviews or usability testing, technical difficulties and challenges with interpersonal communication are to be expected. Communicating with research participants and providing clear instructions prior to an interview can help alleviate these challenges. Businesses should also be aware of potential issues in selecting participants from a research panel. **Wrong test subjects:** User research software generally acts not only as a software but also as a service platform that helps businesses identify the right test users for a particular test. Sometimes the user research database does not screen candidates to the highest level a business requires. To mitigate this issue, businesses should conduct their own screening of the test user candidate on top of the service provided through the user research software. **Professional testers:** Sometimes the opposite of an under-qualified user may occur and businesses may run into “professional testers.” Businesses generally don’t want test users who are familiar with user tests because it does not give an accurate reflection of how a new user might interact with their website. To mitigate this issue, it is important for users to once again screen test user candidates ### Which Companies Should Buy User Research Tools? UX research benefits companies that create and sell products, whether they are digital or physical. Product design teams, UX designers, and marketers at these businesses leverage user research software to collect feedback from their target audiences to improve product design, usability, and messaging. **Software-as-a-Service (SaaS) companies:** SaaS companies often look to user testing software to collect real-time feedback from users which can inform product development and design. User research tools are helpful for every step of the product development process, from ideating a new product to new feature development for existing products. Remote interviews, surveys, live intercepts, and usability tests allow SaaS developers and designers to identify problems with a digital product and ensure the product is meeting the target user’s needs. **Business-to-consumer (B2C) companies:** The insights gathered through user research platforms can also benefit companies that create and sell products or experiences to consumers. This includes businesses in industries such as retail, e-commerce, travel and hospitality, media and entertainment, education, and financial services. These types of B2C businesses may purchase user research software to test new product offerings, websites, or mobile applications. Recruitment pools and participant search criteria make it easy for companies to find respondents in their target markets. ### How to Buy User Research Tools #### Requirements Gathering (RFI/RFP) for User Research Tools Before comparing products, the buyer or software selection team should create a list of requirements for the software and determine which requirements are the highest priority. Requirements may include features such as access to a recruitment pool, interview scheduling, or live intercepting. The list of requirements should also include any integrations necessary for collecting, managing, or analyzing user insights. #### Compare User Research Software Products **Create a long list** Using the list of requirements, the buyer should create a list of no more than 10 products that appear to meet the business’s most critical needs. Some essential features that should be evaluated include: - [Participant sourcing](https://www.g2.com/categories/user-research/f/recruitment-pool) - Moderated or unmoderated interviews - Scheduling and communication - Research methods such as surveys, live interviews, usability testing, card sorting, A/B testing, and visual feedback - Data management and analysis - Integrations **Create a short list** After creating the long list, buyers should delve deeper into more specific features, use cases, and considerations to narrow down the list of products. At this point, buyers may wish to include pricing, customer support, and region in their considerations. For example, businesses might prefer to work with a vendor in the same region to facilitate more efficient implementation or customer support.  **Conduct demos** At this point, buyers should reach out to the vendors on their short list to request product demonstrations. The demo is one of the most important parts of the buying journey since it is usually the buyer’s first opportunity to experience the product’s features first hand. The buyer should supply the vendor with their list of requirements to ensure the demo covers all the necessary features. During the demo, the buyer should pay close attention to the product’s interface, usability, and workflows, as these aspects can indicate how easy the platform will be for users to adopt.  #### Selection of User Research Tools **Choose a selection team** User research platforms will be used primarily by members of a company’s product, design, UI/UX, and marketing teams. The selection team should consist of individual contributors, administrative users, and managers from these departments so that all the relevant stakeholders can be involved in the decision-making process. An executive sponsor may also be required to ensure buy-in from the company’s leadership team. **Negotiation** If the products on the buyer’s short list may look very similar, negotiation on contracts and pricing will likely have a strong influence on the final decision. Most user research solutions are sold on a subscription basis and billed monthly, but the exact cost will depend on several factors. For example, in addition to extra features or add-ons, the product’s final cost may also incorporate the number of researcher seats, the number of research sessions conducted each month, and the level of customer support.  **Final decision** After the cost, discounts, and contract have been negotiated, the final decision requires buy-in from everyone on the selection team. Each member of the selection team should evaluate their decision based on the determination that the product will meet the business’s requirements and will provide a return on investment (ROI). ### What are the top user research software tools for SaaS companies? Here are some highly recommended user research tools that are a great fit for SaaS teams gathering product feedback: - [UserTesting](https://www.g2.com/products/usertesting/reviews) enables SaaS teams to collect real-time video feedback on prototypes and live products to optimize user experience. - [Dovetail](https://www.g2.com/products/dovetail-research-pty-ltd-dovetail/reviews) helps centralize and analyze qualitative user research, making it easier for SaaS teams to uncover insights and share them across product, design, and marketing. - [Sprig](https://www.g2.com/products/sprig/reviews) integrates in-product surveys and concept testing for SaaS tools, allowing rapid feedback during the product development lifecycle. - [User Interviews](https://www.g2.com/products/user-interviews/reviews) streamlines participant recruitment and session management, helping SaaS teams connect quickly with relevant user segments. - [Lyssna](https://www.g2.com/products/lyssna/reviews) offers unmoderated testing and first-click insights, enabling SaaS companies to validate design and messaging decisions at scale. ### What are the best user research software tools for tech startups? Here are some of the best user research platforms tailored to the needs of fast-paced tech startups and [small businesses](https://www.g2.com/categories/user-research/small-business): - [User Interviews](https://www.g2.com/products/user-interviews/reviews) makes it easy for startups to recruit and manage participants quickly, helping lean teams validate ideas fast. - [Prolific](https://www.g2.com/products/prolific/reviews) connects startups with a large, vetted pool of participants for behavioral and academic-style research on a budget. - [Lyssna](https://www.g2.com/products/lyssna/reviews) offers fast, unmoderated usability testing and preference tests, ideal for startups refining UI or messaging. - [Respondent](https://www.g2.com/products/respondent/reviews) provides access to diverse user segments and automates incentives, saving startups time in sourcing quality research participants. - [Marvin](https://www.g2.com/products/marvin-marvin/reviews) helps startups organize and analyze qualitative interviews in one place, turning conversations into product insights. ### What are the best software tools for conducting user research in digital agencies? Here are some of the most effective tools for digital agencies conducting user research on behalf of clients: - [UserTesting](https://www.g2.com/products/usertesting/reviews) empowers digital agencies to gather real-time video feedback on client designs, campaigns, and user flows from targeted audiences. - [Dscout](https://www.g2.com/products/dscout/reviews) offers rich, in-context qualitative research through mobile diary studies and video responses—perfect for capturing real user behavior for client projects. - [Dovetail](https://www.g2.com/products/dovetail-research-pty-ltd-dovetail/reviews) centralizes research notes, clips, and insights, making it easy for cross-functional agency teams to analyze and share findings with clients. - [Lyssna](https://www.g2.com/products/lyssna/reviews) provides quick-turnaround usability tests, preference tests, and surveys that help agencies validate creative and UX decisions before launch. - [Survicate](https://www.g2.com/products/survicate/reviews) combines web surveys and in-product feedback tools, helping agencies collect actionable insights directly from end users at key digital touchpoints.