# Best Transactional Email Software - Page 2

## How Many Transactional Email Software Products Does G2 Track?

**Total Products under this Category:** 136

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Turbosmtp (+1.65%) - Among all products in this category, Turbosmtp recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Transactional Email Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 31,800+ Authentic Reviews
- 136+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Transactional Email Software
 ![G2 Grid® for Transactional Email Software plotting products by satisfaction and market presence](https://www.g2.com/categories/transactional-email/grids.png?focus%5B%5D=18316&focus%5B%5D=2764&focus%5B%5D=3435&focus%5B%5D=3644&focus%5B%5D=15592&focus%5B%5D=1759&focus%5B%5D=56231&focus%5B%5D=159850)

Highlighted products: Customer.io, Amazon Simple Email Service (Amazon SES), Brevo Marketing Platform, Omnisend, Email API, Dotdigital, MoEngage, and Zoho ZeptoMail.

Underlying data: [Grid® JSON](https://www.g2.com/categories/transactional-email/grids.json?focus%5B%5D=customer-io&focus%5B%5D=amazon-simple-email-service-amazon-ses&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=omnisend&focus%5B%5D=netcore-private-limited-email-api&focus%5B%5D=dotdigital&focus%5B%5D=moengage&focus%5B%5D=zoho-zeptomail)

**Sponsored**

### SAP Sales Cloud

SAP Sales Cloud is a cutting-edge sales automation platform / CRM that helps organizations make intelligent selling simple, through connection, insight, and adaptability. Leveraging SAP Sales Cloud, organizations can connect and optimize sales processes. Connect data and sales processes: Unite data, processes, and people to deliver effective sales engagements that drive revenue and customer loyalty Leverage insight to accelerate sales: Guide sales actions through intelligent recommendations that remove guesswork and help sellers focus on the right business Adapt and capture new opportunities: Provide the flexibility to overcome challenges and unique requirements as they shift with new market opportunities

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=225&secure%5Bchosen_at%5D=2026-08-06T09%3A20%3A56Z&secure%5Bdisplayable_resource_id%5D=245&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=509&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=509&secure%5Bresource_id%5D=225&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Ftransactional-email%3Fpage%3D2%26via%3Dmrc&secure%5Btoken%5D=07c92f7860e200f5e6789eb5cc8de2a35ce5b467497308b664a845609b1bcc0e&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2025%2F01%2Fcc18428e-ee7e-0010-bca6-c68f7e60039b.html%3Fcampaigncode%3DCRM-YD25-CEX-407334%26source%3DSALES-click-campaign-G2&secure%5Burl_type%5D=custom_url)

### [MSG91](https://www.g2.com/products/msg91/reviews)

MSG91 is a comprehensive communication platform designed to facilitate seamless interaction between businesses and their customers across multiple channels. By integrating SMS, WhatsApp, email, voice, and advanced marketing automation tools, MSG91 enables organizations to communicate effectively and efficiently, ensuring that messages are delivered promptly and reliably. Targeted at businesses of all sizes, from startups to large enterprises, MSG91 addresses a variety of communication needs. Its versatile features cater to diverse industries, including e-commerce, fintech, healthcare, and technology. Companies can utilize MSG91 for various use cases such as sending one-time passwords (OTPs) for secure logins, providing order updates, and executing personalized marketing campaigns. This all-in-one solution eliminates the need for multiple vendors, allowing businesses to manage their communication strategies from a single, user-friendly dashboard. Key features of MSG91 include robust APIs for SMS, WhatsApp, and email, which facilitate fast and reliable message delivery. The platform's SMS service ensures global reach with dependable performance, while the WhatsApp Business API allows for engaging customer interactions through verified messaging. Additionally, the Email API supports personalized bulk and transactional emails, complete with detailed analytics to track engagement. The Voice API automates calls and reminders, enhancing customer experience without added complexity. Furthermore, the Hello Chatbot offers 24/7 support, handling conversations and lead management across various channels, ensuring that customer inquiries are addressed promptly. MSG91 stands out in the communication landscape due to its commitment to reliability and compliance. With a 99.9% uptime guarantee and adherence to GDPR, TRAI, and Ofcom messaging standards, businesses can trust that their communications are secure and compliant. The platform also offers transparent pricing with a pay-as-you-go model, ensuring that companies only pay for what they use, without hidden fees. Additionally, MSG91 provides dedicated human support, ensuring that users have access to assistance whenever needed. In a rapidly evolving digital landscape, MSG91 not only focuses on message delivery but also on enhancing customer experiences through intelligent automation and real-time analytics. By leveraging these capabilities, businesses can foster meaningful connections with their customers, driving engagement and growth. With over a decade of experience, MSG91 combines Indian innovation with global reliability, making it a trusted partner for thousands of brands looking to optimize their communication strategies.

**Average Rating:** 4.5/5.0

**Total Reviews:** 196

#### How Do G2 Users Rate MSG91?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 10.0/10 (Category avg: 8.5/10)
- **Mail Send API:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind MSG91?

- **Seller:** [MSG91](https://www.g2.com/sellers/msg91)
- **Company Website:** msg91.com
- **Year Founded:** 2010
- **HQ Location:** Indore, MP
- **Twitter:** @msg91  
2,283 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7bd8748b46a87de09c72a9032cd919e2f5ab8785274ebcf7a65b3a914dbb49f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2709873%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 51% Small, 22% Medium

#### What Do G2 Reviewers Say About MSG91?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive customer support** of MSG91, praising the team's professionalism and helpfulness throughout the process.
- Users find MSG91's **responsive support and ease of integration** particularly beneficial, enhancing their overall experience.
- Users appreciate the **ease of use** of MSG91, enjoying its straightforward APIs and user-friendly dashboard.
- Users appreciate the **easy setup** of MSG91, which is made seamless with excellent customer support and guidance.
- Users commend the **excellent staff support** at MSG91, highlighting professionalism, responsiveness, and helpfulness throughout their experience.

##### Cons

- Users struggle with **dashboard issues** , as the cluttered interface and lack of intuitive reporting hinder usability and efficiency.
- Users find the **lack of clarity** in documentation and dashboard configuration challenging, complicating initial setup and usage.
- Users note that there are occasional **delays** in delivery reports that hinder the overall effectiveness of MSG91.
- Users frequently express concerns about **poor customer support** , making initial setup and configuration challenging.
- Users find the **poor interface design** of MSG91 makes navigation and understanding features challenging.

#### What Are Recent G2 Reviews of MSG91?

**["MSG91: Fast, Dependable Messaging with Easy API Integration"](https://www.g2.com/survey_responses/msg91-review-12604095)**

**Rating:** 5.0/5.0 stars

_— Amber J._

[Read full review](https://www.g2.com/survey_responses/msg91-review-12604095)

**["Reliable, Fast SMS Delivery with Transparent, Reasonable Pricing"](https://www.g2.com/survey_responses/msg91-review-12262112)**

**Rating:** 5.0/5.0 stars

_— Abhinav M._

[Read full review](https://www.g2.com/survey_responses/msg91-review-12262112)

#### What Are G2 Users Discussing About MSG91?

- [How do I use MSG91 API?](https://www.g2.com/discussions/how-do-i-use-msg91-api)
- [Is MSG91 safe?](https://www.g2.com/discussions/is-msg91-safe)
- [Whats is MSG91?](https://www.g2.com/discussions/whats-is-msg91)
- [What is the use of MSG91?](https://www.g2.com/discussions/what-is-the-use-of-msg91)

### [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 615

#### How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 8.0/10 (Category avg: 8.5/10)
- **Mail Send API:** 8.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 49% Medium, 22% Small

#### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management.
- Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch.
- Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies.
- Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness.
- Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively.

##### Cons

- Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality.
- The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users.
- Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform.
- Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process.
- Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging.

#### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

**["Effortless Campaign Management, But Needs More Integrations"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)**

**Rating:** 5.0/5.0 stars

_— Ayush b._

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)

**["Powerful Marketing Automation with strong personalization capabilities"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)**

**Rating:** 5.0/5.0 stars

_— Supraja B._

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)

#### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

- [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for)

### [SuprSend](https://www.g2.com/products/suprsend/reviews)

SuprSend is a notification infrastructure built for modern product teams who need reliable, scalable, and developer-friendly notifications without building everything from scratch. WHY TEAMS CHOOSE SUPRSEND: Stop Rebuilding Notifications Most teams waste 3-6 months building notification systems that break at scale. SuprSend gives you enterprise-grade infrastructure out of the box so you can ship notifications in days, not months. One API, Every Channel Send to email, SMS, WhatsApp, Slack, MS Teams, mobile push, web push, and in-app—all with a single API call. No more juggling multiple vendor SDKs or maintaining separate integrations. Built for Developers, Loved by Product Teams Developers get clean APIs and SDKs (Node, Python, Java, Go, PHP). Product teams get a no-code workflow builder to create, test, and launch notifications without engineering bottlenecks. Workflows That Actually Work Build smart notification workflows with batching, digests, delays, conditional logic, timezone support, and cross-channel routing. Send the right message, on the right channel, at the right time. WHAT YOU GET: - Unified Notification API - One API for all channels - Template Management - Version-controlled templates with live preview - Workflow Builder - Drag-and-drop workflows with conditions and delays - In-App Inbox & Feed - Drop-in React components for web and mobile - User Preferences - Out-of-the-box preference management - Multi-Tenancy - Per-tenant customization for B2B2C products - Vendor Management - Automatic failover between email/SMS providers - Smart Routing - Intelligent channel selection based on user behavior - Real-time Analytics - Logs, delivery rates, and failure alerts - Data Warehouse Integration - Run campaigns on top of your data BUILT FOR: - SaaS products needing transactional emails (password resets, invoices, alerts) - B2B2C platforms requiring per-tenant notification customization - Growth teams running engagement campaigns across multiple channels - Engineering teams who don't want to build notification infrastructure TRUSTED BY: Startups to scaling companies across SaaS, E-commerce, FinTech, HealthTech, and EdTech rely on SuprSend to handle millions of notifications daily. Try SuprSend for free: https://www.suprsend.com/

**Average Rating:** 4.8/5.0

**Total Reviews:** 127

#### How Do G2 Users Rate SuprSend?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 9.4/10 (Category avg: 8.5/10)
- **Mail Send API:** 9.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind SuprSend?

- **Seller:** [SuprSend](https://www.g2.com/sellers/suprsend)
- **Company Website:** www.suprsend.com
- **Year Founded:** 2022
- **HQ Location:** San Francisco, CA
- **Twitter:** @SuprSend  
102 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19169b3dd62326f960543ab21f2063675cd3c1e7e3bb664652d3f96378a03e99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsuprsend%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 73% Small, 22% Medium

#### What Do G2 Reviewers Say About SuprSend?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **visual workflow builder** for its simplicity and ease of managing notifications without coding.
- Users value the **ease of use** of SuprSend, allowing seamless setup and management of notification workflows without coding.
- Users value the **visual workflow builder** that simplifies managing notification flows efficiently and intuitively.
- Users value the **simplicity and speed of integrations** with SuprSend, enhancing their workflow management efficiently.
- Users value the **easy setup** of SuprSend, enabling personalized notifications without needing engineering support.

##### Cons

- Users feel the analytics features lack depth, noting the **missing features** limit the product’s overall potential.
- Users desire **more features** on SuprSend as marketing notifications currently lack power compared to other platforms.
- Users find the **limited templates** frustrating, wishing for more options and edit capabilities to streamline their workflow.
- Users find the **difficult setup** of SuprSend time-consuming and confusing, but it becomes easier after initial configuration.
- Users find the **learning curve challenging** , especially regarding interface navigation and initial setup, but adjust over time.

#### What Are Recent G2 Reviews of SuprSend?

**["SuprSend Makes Multi-Channel Notifications Clean, Scalable, and Developer-Friendly"](https://www.g2.com/survey_responses/suprsend-review-12770173)**

**Rating:** 4.0/5.0 stars

_— Sakshi T._

[Read full review](https://www.g2.com/survey_responses/suprsend-review-12770173)

**["Streamlining Multi-Channel Notifications with Ease"](https://www.g2.com/survey_responses/suprsend-review-12762968)**

**Rating:** 5.0/5.0 stars

_— Rutvik V._

[Read full review](https://www.g2.com/survey_responses/suprsend-review-12762968)

### [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews)

Campaign Monitor is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to enhance their communication with subscribers through visually appealing and personalized emails. By focusing on user-friendly features, Campaign Monitor empowers individuals and teams to effectively engage their audience and drive conversions without needing extensive technical skills. This email marketing platform is particularly beneficial for small to medium-sized businesses, non-profits, marketing agencies, IT agencies, and marketing teams that prioritize building strong relationships with their subscribers. With its intuitive interface and robust functionality, Campaign Monitor caters to a diverse range of users, from those just starting in email marketing to seasoned professionals looking for efficient ways to streamline their campaigns. The platform's design is centered around making email marketing accessible, enabling users to focus on crafting compelling messages rather than getting bogged down by technical complexities. Key features of Campaign Monitor include a library of beautiful email templates, a drag-and-drop email builder, and engagement-based segmentation tools. The pre-designed templates allow users to create visually striking emails that reflect their brand identity, while the drag-and-drop builder simplifies the process of customizing layouts and content. This means that even users with minimal design experience can produce professional-quality emails that resonate with their audience. Engagement-based segmentation further enhances the effectiveness of campaigns by allowing marketers to tailor their content based on subscriber behavior and preferences, ensuring that the right message reaches the right audience at the right time. In addition to these features, Campaign Monitor offers comprehensive analytics and reporting tools that provide insights into campaign performance. Users can track open rates, click-through rates, and other key metrics, enabling them to refine their strategies and improve future campaigns. This data-driven approach helps marketers understand what resonates with their audience, allowing for continuous improvement and increased engagement over time. Overall, Campaign Monitor stands out in the email marketing category by combining ease of use with powerful features that facilitate effective communication. Its focus on personalization, design, and analytics makes it a valuable tool for any organization looking to enhance its email marketing efforts and foster lasting relationships with subscribers.

**Average Rating:** 4.1/5.0

**Total Reviews:** 708

#### How Do G2 Users Rate Campaign Monitor?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 8.9/10 (Category avg: 8.5/10)
- **Mail Send API:** 9.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Campaign Monitor?

- **Seller:** [Marigold](https://www.g2.com/sellers/marigold-a8361ce6-777b-44ee-9300-b69d5ed350d6)
- **Company Website:** meetmarigold.com
- **Year Founded:** 2017
- **HQ Location:** Nashville, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c4ee6a9c638f174c78fb8886eaafd45877449d056d9d49103505a285e407ce9b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeet-marigold&secure%5Burl_type%5D=linkedin_company_website)  
979 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 55% Small, 32% Medium

#### What Do G2 Reviewers Say About Campaign Monitor?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Campaign Monitor, making email creation and management effortless and enjoyable.
- Users praise Campaign Monitor for its **user-friendly interface** , making email marketing easy and enjoyable without extensive training.
- Users value the **easy setup** of Campaign Monitor, allowing for quick navigation and efficient automated campaigns.
- Users love the **easy creation** of large-scale campaigns in Campaign Monitor, appreciating its user-friendly interface and support.
- Users praise the **intuitive design** of Campaign Monitor, making it easy to navigate and create campaigns effortlessly.

##### Cons

- Users report **missing features** , including limited access and difficulties sharing templates, causing inconvenience and stress.
- Users experience **email delivery issues** and browser restrictions, leading to frustration and delays in campaign effectiveness.
- Users find **email management limitations** frustrating, particularly lacking options for sorting and versioning campaigns effectively.
- Users report **campaign issues** such as bugs, delivery delays, and inadequate reporting for transactional emails affecting effectiveness.
- Users note **limited features** in Campaign Monitor, especially for advanced automation and list management, impacting larger needs.

#### What Are Recent G2 Reviews of Campaign Monitor?

**["Campaignmonitor: All-in-One, Easy Drag-and-Drop Email Platform - Perfect for New Starters"](https://www.g2.com/survey_responses/campaign-monitor-review-13048696)**

**Rating:** 5.0/5.0 stars

_— Ben E._

[Read full review](https://www.g2.com/survey_responses/campaign-monitor-review-13048696)

**["Campaign Monitor: Advanced Segmentation and Intuitive Drag-and-Drop Builder"](https://www.g2.com/survey_responses/campaign-monitor-review-13046879)**

**Rating:** 5.0/5.0 stars

_— Shelley J._

[Read full review](https://www.g2.com/survey_responses/campaign-monitor-review-13046879)

#### What Are G2 Users Discussing About Campaign Monitor?

- [What is Campaign Monitor used for?](https://www.g2.com/discussions/what-is-campaign-monitor-used-for) - 1 comment
- [What is CreateSend?](https://www.g2.com/discussions/what-is-createsend)
- [Is Campaign Monitor Free?](https://www.g2.com/discussions/is-campaign-monitor-free)
- [How do I use Campaign Monitor?](https://www.g2.com/discussions/how-do-i-use-campaign-monitor)
- [Is Campaign Monitor good?](https://www.g2.com/discussions/is-campaign-monitor-good) - 1 comment

### [SendPulse](https://www.g2.com/products/sendpulse/reviews)

SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from start to finish and scale your business. SendPulse features include: - bulk email and SMS service; - sales pipeline automation; - transactional emails; - Facebook Messenger, Instagram, Telegram, and WhatsApp chatbot builder; - web push notification service; - website builder; - live chat builder; - CRM system; - online course builder and LMS. No matter which SendPulse service you choose to work with, it will feature our platform's core components: intuitive, no-code interface; user-friendly drag-and-drop builder with extensive customization options; seamless integration of individual services within the platform; and advanced marketing and sales automation capabilities. You can seamlessly combine all services into a unified system to create automated sales pipelines. SendPulse’s online course builder integrates various marketing and sales automation tools, allowing you to effortlessly engage new students, nurture relationships with your existing audience, and effectively monetize your expertise. SendPulse is always available on your smartphone, enabling you to launch marketing campaigns, interact with your chatbot subscribers, and manage your audience from anywhere. Online courses created with SendPulse's course builder are also accessible on mobile devices. Education by SendPulse is a user-friendly app that allows students to create and edit their profiles, enroll in courses, track their learning progress, and communicate with instructors. You only need a smartphone or tablet to register, create a student account, and successfully start and complete your training. SendPulse offers a wide range of comprehensive, seamlessly integrated marketing solutions. Our core objective is to optimize marketers’ and business owners’ workflows and empower them to drive company growth through more efficient sales and marketing processes. With SendPulse, you can efficiently: - Build and segment your audience. - Manage all your sales and marketing activities from a single platform. - Track and analyze the effectiveness of your deals. - Make data-driven decisions based on actionable insights. - Boost your sales through personalized messaging tailored to subscribers across every stage of your sales funnel. SendPulse offers unlimited email campaigns, 24/7 live support, exceptional deliverability, and detailed reporting on every pricing plan. Our free plan includes 15,000 emails per month, while paid subscriptions start at just $9.85 per month.

**Average Rating:** 4.6/5.0

**Total Reviews:** 685

#### How Do G2 Users Rate SendPulse?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 8.5/10 (Category avg: 8.5/10)
- **Mail Send API:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind SendPulse?

- **Seller:** [SendPulse](https://www.g2.com/sellers/sendpulse)
- **Year Founded:** 2015
- **HQ Location:** New York
- **Twitter:** @SendPulseCom  
2,084 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c48e4c43fe79b718d450ef6fef5e46a158f2d9136cdaebce7bce9bdbf6f23f4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9359878%2F&secure%5Burl_type%5D=linkedin_company_website)  
192 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 91% Small, 9% Medium

#### What Do G2 Reviewers Say About SendPulse?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SendPulse to be **very easy to use** , enjoying a seamless sign-up process and intuitive interface.
- Users love the **automation capabilities** of SendPulse, streamlining email and message management effortlessly.
- Users love the **versatile functionality** of SendPulse, combining email, SMS, and chatbots in a user-friendly platform.
- Users appreciate the **user-friendly interface** of SendPulse, making campaign setup and management effortless and intuitive.
- Users highlight the **fantastic customer support** of SendPulse, appreciating the ability to speak to real people.

##### Cons

- Users note the **missing features** in SendPulse, particularly in the analytics and mobile app, hindering overall usability.
- Users find the **limited features** of SendPulse lacking, particularly in analytics and mobile app functionality.
- Users find the **learning curve steep** due to confusing FAQs and an overloaded interface for advanced features.
- Users express concerns over **limited options** in SendPulse, particularly in integrations and feature availability.
- Users find the **WhatsApp API setup and automation flow confusing** , which can frustratingly hinder their experience and efficiency.

#### What Are Recent G2 Reviews of SendPulse?

**["Chat Bot is a great source of information for our users and saves us great amount of work."](https://www.g2.com/survey_responses/sendpulse-review-8697479)**

**Rating:** 5.0/5.0 stars

_— Fernando C._

[Read full review](https://www.g2.com/survey_responses/sendpulse-review-8697479)

**["Sendpulse Does Everything I Need: Intuitive Chatbot Builder That Just Works"](https://www.g2.com/survey_responses/sendpulse-review-13054623)**

**Rating:** 4.5/5.0 stars

_— Vercueil v._

[Read full review](https://www.g2.com/survey_responses/sendpulse-review-13054623)

#### What Are G2 Users Discussing About SendPulse?

- [What is SendPulse used for?](https://www.g2.com/discussions/what-is-sendpulse-used-for) - 1 comment

### [Knock](https://www.g2.com/products/knock-knock/reviews)

Knock is infrastructure for sending product and customer messaging. Ship cross-channel product notifications and lifecycle messaging that drives engagement, growth, and retention. Knock has everything you need to power notifications for your product, including: - A powerful workflow engine to automate and manage your entire cross-channel motion, from in-product messaging to email and push notifications. - Branded, in-product messaging components, including embeddable inboxes, feeds, and lifecycle messages. - Broadcasts make it easy to send effective, one-time messages to custom audiences. - A dynamic template manager for consistent, personalized cross-channel messaging. - End-to-end observability and analytics to monitor platform health and engagement. - Notification preferences give users control of where and when they receive notifications to increase retention. - Powerful integrations with dozens of tools across email, SMS, push, and chat.

**Average Rating:** 4.6/5.0

**Total Reviews:** 147

#### How Do G2 Users Rate Knock?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 8.6/10 (Category avg: 8.5/10)
- **Mail Send API:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Knock?

- **Seller:** [Knock](https://www.g2.com/sellers/knock-68c9dc19-2711-4d35-9006-94e645cd7e02)
- **Company Website:** knock.app
- **Year Founded:** 2021
- **HQ Location:** New York, NY
- **Twitter:** @knocklabs  
2,106 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab2a8ce7eb92085e7e1e319a3a0a1e7617780a438616b91fede06efd099f9e00&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fknocklabs%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, CTO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 72% Small, 21% Medium

#### What Do G2 Reviewers Say About Knock?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Knock's **ease of use** , enabling smooth setup, intuitive UI, and seamless integration for all team members.
- Users find Knock's **streamlined notifications** invaluable, appreciating its seamless integration and excellent support for all systems.
- Users highlight the **easy setup** of Knock, allowing for quick integration and effective notification management.
- Users commend Knock's **excellent customer support** , highlighting its responsiveness and knowledge in resolving issues promptly.
- Users value the **easy integrations** of Knock, allowing seamless setup for notifications and workflows across platforms.

##### Cons

- Users are frustrated by the **missing features** , including incomplete documentation and lack of support for popular frameworks.
- Users encounter **notification issues** with Knock, including confusion over updates and challenges with push notification implementation.
- Users find the **difficult setup** of Knock challenging, especially with UI reliance for configurations and templates management.
- Users feel the product lacks **insufficient features** , including better analytics, UI intuitiveness, and updated documentation.
- Users find the **complexity** of Knock's email creation and settings confusing, despite recent improvements in UI clarity.

#### What Are Recent G2 Reviews of Knock?

**["Effortless Workflow Management with Powerful Integrations"](https://www.g2.com/survey_responses/knock-review-12789262)**

**Rating:** 5.0/5.0 stars

_— Bradly L._

[Read full review](https://www.g2.com/survey_responses/knock-review-12789262)

**["Robust Multichannel Notifications Made Easy"](https://www.g2.com/survey_responses/knock-review-13041880)**

**Rating:** 5.0/5.0 stars

_— Tyler T._

[Read full review](https://www.g2.com/survey_responses/knock-review-13041880)

### [Moosend](https://www.g2.com/products/moosend/reviews)

Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates, automation recipes, and AI Writer, users can set up their campaigns right away. And they can rest assured emails will reach the inbox as Moosend scores a 98% deliverability rate. They can also use advanced features like Audience Discovery to get smart segments based on customer behavior, transactional emails to send important updates at the right time, and custom reports to track the numbers they need. Users can pick a pricing plan that works for them. Or, create a custom plan with add-ons of their choice. No matter their plan, they can reach the support team through email or chat and get advice on how to optimize their campaigns. Finally, Moosend is GDPR and ISO-27001 compliant and follows all the latest security standards to guarantee customer data remains safe. Try Moosend's core features for free: https://moosend.com/register/ Get a Custom Quote: https://moosend.com/contact-us/sales/

**Average Rating:** 4.6/5.0

**Total Reviews:** 721

#### How Do G2 Users Rate Moosend?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 8.3/10 (Category avg: 8.5/10)
- **Mail Send API:** 8.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Moosend?

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** www.constantcontact.com
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,156 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 82% Small, 14% Medium

#### What Do G2 Reviewers Say About Moosend?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Moosend, making email marketing straightforward and accessible for beginners.
- Users love the **easy creation of campaigns** in Moosend, enabling great results without design skills or complexity.
- Users appreciate the **solid and immediate customer support** from Moosend, enhancing their experience and learning curve.
- Users appreciate the **user-friendly email templates** of Moosend, enabling easy creation of professional campaigns with minimal effort.
- Users love the **user-friendly interface** of Moosend, making their newsletter management seamless and enjoyable.

##### Cons

- Users find **limited templates** in Moosend, wishing for more variety and modern aesthetics to enhance their designs.
- Users note a **lack of features** in Moosend, particularly in customizability and image management options.
- Users experience **poor customer support** , particularly with unhelpful email responses that can be condescending to new users.
- Users find the **learning curve steep** for Moosend, requiring time to fully utilize its advanced features.
- Users note the **limited features** in Moosend, especially regarding templates and advanced functionalities compared to competitors.

#### What Are Recent G2 Reviews of Moosend?

**["Simplicity and Power Meet in Moosend"](https://www.g2.com/survey_responses/moosend-review-12703536)**

**Rating:** 5.0/5.0 stars

_— Fouad B._

[Read full review](https://www.g2.com/survey_responses/moosend-review-12703536)

**["Moosend Makes Email Automations Fast, Visual, and Stress-Free for Non-Coders"](https://www.g2.com/survey_responses/moosend-review-12656353)**

**Rating:** 4.5/5.0 stars

_— Nikki M._

[Read full review](https://www.g2.com/survey_responses/moosend-review-12656353)

#### What Are G2 Users Discussing About Moosend?

- [What is Moosend used for?](https://www.g2.com/discussions/what-is-moosend-used-for) - 4 comments
- [How do you use Moosend?](https://www.g2.com/discussions/how-do-you-use-moosend) - 2 comments
- [How does Moosend work?](https://www.g2.com/discussions/how-does-moosend-work) - 1 comment
- [What is Moosend?](https://www.g2.com/discussions/what-is-moosend) - 2 comments

### [SMTP2GO](https://www.g2.com/products/smtp2go/reviews)

A fast and scalable email service provider, for sending transactional and marketing emails and viewing reports on email delivery. Complexities such as reputation monitoring, SPF and DKIM are professionally managed for each customer. Native-English speaking support is available worldwide (agents in the USA, UK, Australia, and New Zealand). Servers are also located around the world, meaning fast connection speeds and network redundancy.

**Average Rating:** 4.7/5.0

**Total Reviews:** 221

#### How Do G2 Users Rate SMTP2GO?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 8.8/10 (Category avg: 8.5/10)
- **Mail Send API:** 8.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind SMTP2GO?

- **Seller:** [SMTP2GO](https://www.g2.com/sellers/smtp2go)
- **Year Founded:** 2006
- **HQ Location:** Christchurch, NZ
- **Twitter:** @smtp2go  
770 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebcd955c88bdc2c2eb38b18696b8edd98691ea1041e6300335b26416c2739d12&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18241669%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, IT Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 63% Small, 30% Medium

#### What Do G2 Reviewers Say About SMTP2GO?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **efficient email deliverability** of SMTP2GO, praising its reliability and ease of configuration.
- Users commend the **easy customization** of SMTP2GO, ensuring reliable and seamless email solutions for their businesses.
- Users find SMTP2GO's service to be **incredibly easy to configure** , enhancing their email delivery experience significantly.
- Users find the **easy setup** of SMTP2GO highly beneficial for reliable email delivery and client recommendations.
- Users commend SMTP2GO for its **incredible reliability** and ease of configuration in email delivery services.

##### Cons

- Users find SMTP2GO to be **expensive** , especially for high-volume needs, impacting overall value for businesses.
- Users report a **difficult setup** process with SMTP2GO, leading to frustration and confusion during integration.
- Users express frustration over the **lack of clarity** in account suspensions, leading to confusion and financial loss.
- Users express frustration over the **limited features** of SMTP2GO, experiencing complications and lack of essential tools.
- Users notice the **limited templates** offered by SMTP2GO, which restricts customization and usage for email campaigns.

#### What Are Recent G2 Reviews of SMTP2GO?

**["We've been using SMTP2GO for 4 years"](https://www.g2.com/survey_responses/smtp2go-review-10936317)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/smtp2go-review-10936317)

**["Fairly solid service with decent support"](https://www.g2.com/survey_responses/smtp2go-review-805432)**

**Rating:** 4.5/5.0 stars

_— Nathan L._

[Read full review](https://www.g2.com/survey_responses/smtp2go-review-805432)

#### What Are G2 Users Discussing About SMTP2GO?

- [What is SMTP2GO used for?](https://www.g2.com/discussions/smtp2go-what-is-smtp2go-used-for) - 1 comment
- [What does SMTP2GO do?](https://www.g2.com/discussions/what-does-smtp2go-do) - 1 comment
- [How do I configure smtp2go?](https://www.g2.com/discussions/how-do-i-configure-smtp2go) - 2 comments
- [Is smtp2go safe?](https://www.g2.com/discussions/is-smtp2go-safe)
- [What is smtp2go used for?](https://www.g2.com/discussions/what-is-smtp2go-used-for) - 3 comments

### [Courier](https://www.g2.com/products/courier/reviews)

Courier is notification infrastructure for customer messaging, built for humans and AI agents. It sits between your app and every channel you send on: email, SMS, push, in-app inbox, chat, and webhooks. You send one request, and Courier works out where it goes, what it looks like, and whether the user wanted it at all. Teams use it for the messages a product has to send: onboarding, alerts, receipts, reminders, and account notices. You keep the providers you already pay for. Courier is the layer above them. • Design a message once and it adapts to each channel it goes out on, whether you build it in the visual editor or manage it as code. • Journeys handle the sequencing: waits, batching, digests, and branching on what someone does or ignores. • Add an in-app inbox to your web and mobile apps without building one from scratch. • Users set their own channel and topic preferences, so you are not fielding requests to turn things off. • When a provider fails, Courier fails over to another, and every send lands in one log with its delivery status. Everything in the product is on the API, so the same template or journey works however your team wants to build it: in the visual editor, as code, or handed to an AI agent through Courier's MCP server. Courier connects to 50+ providers, including SendGrid, Amazon SES, Twilio, Firebase, and Slack, and bills per message sent at one rate on every channel, with no per-seat fees. The free tier covers 10,000 messages a month. Twilio, Trusted Health, and Nav run their customer messages on Courier. Founded in 2019 in San Francisco, Courier came out of Y Combinator and is backed by GV, Bessemer Venture Partners, Matrix Partners, Twilio, and Slack Fund.

**Average Rating:** 4.5/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate Courier?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 8.3/10 (Category avg: 8.5/10)
- **Mail Send API:** 9.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Courier?

- **Seller:** [Courier](https://www.g2.com/sellers/courier)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, California
- **Twitter:** @trycourier  
1,424 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=38eb6c501c2b6008361e3176c33286ba5d057be99718d4e3957778a9660f1577&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrycourier%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,184 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 75% Small, 22% Medium

#### What Do G2 Reviewers Say About Courier?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Courier, particularly for creating dynamic emails effortlessly with drag and drop functionality.
- Users praise the **excellent customer support** of Courier, appreciating the numerous contact options for assistance.
- Users appreciate the **dynamic notification configuration** in Courier, enhancing user experience with customizable recipient options.
- Users love the **personalization features** of Courier, enabling them to easily create dynamic emails with drag and drop design.
- Users love the **drag and drop design** feature for creating dynamic emails effortlessly with Courier.

##### Cons

- Users express frustration over **API integration issues** , limiting connections to social media services like Instagram and Snapchat.
- Users find **customization difficult** , as achieving the highest level of personalization is a challenging experience.
- Users express concern over **integration issues** as Courier lacks options for connecting to various social media platforms.
- Users find **limited customization** frustrating, despite the helpful drag and drop feature of the Courier product.
- Users express concern over the **missing integration options** with various social media platforms, limiting functionality.

#### What Are Recent G2 Reviews of Courier?

**["A Developer's API for Easy Design and notification with Courier"](https://www.g2.com/survey_responses/courier-review-10035503)**

**Rating:** 5.0/5.0 stars

_— Shiva A._

[Read full review](https://www.g2.com/survey_responses/courier-review-10035503)

**["This is a great platform for sending noficaitons in a nice easy to implememt way."](https://www.g2.com/survey_responses/courier-review-10832638)**

**Rating:** 4.0/5.0 stars

_— Evgeniy P._

[Read full review](https://www.g2.com/survey_responses/courier-review-10832638)

#### What Are G2 Users Discussing About Courier?

- [What are the advantages of courier services?](https://www.g2.com/discussions/what-are-the-advantages-of-courier-services)
- [What services do couriers provide?](https://www.g2.com/discussions/what-services-do-couriers-provide) - 2 comments
- [What is a courier software?](https://www.g2.com/discussions/what-is-a-courier-software)
- [What are the features of courier service?](https://www.g2.com/discussions/what-are-the-features-of-courier-service)

### [Mailgun](https://www.g2.com/products/mailgun/reviews)

150,000+ companies. 400 billion emails a year. 99.99% uptime — backed by SLA Mailgun is the full-stack email infrastructure platform developers and marketers trust to send, test, validate, and improve deliverability at scale. One platform covers the entire email lifecycle: preview and fix rendering issues before you send, clean your lists in real time, fire emails via API at any volume, and surface deliverability problems with AI before they cost you. SOC 2 Type I & II, HIPAA, GDPR, ISO 27001 certified. Trusted by Microsoft, Lyft, and American Express. Part of Sinch, the global leader in cloud communications.

**Average Rating:** 4.2/5.0

**Total Reviews:** 314

#### How Do G2 Users Rate Mailgun?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 8.5/10 (Category avg: 8.5/10)
- **Mail Send API:** 9.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Mailgun?

- **Seller:** [Sinch](https://www.g2.com/sellers/sinch)
- **Company Website:** www.sinch.com
- **Year Founded:** 2008
- **HQ Location:** Stockholm, Sweden
- **Twitter:** @wearesinch  
3,648 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cace5faccee1d23b3b7cb182ea577d35191d73b17b8d41b6dfdd2ce1343edaf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsinch&secure%5Burl_type%5D=linkedin_company_website)  
4,371 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CTO, Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 80% Small, 16% Medium

#### What Do G2 Reviewers Say About Mailgun?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Mailgun, enabling quick email handling with minimal code and effort.
- Users value Mailgun's **high reliability** for email delivery, ensuring safe and effective communication without domain issues.
- Users commend Mailgun for its **reliable email deliverability** , ensuring swift and secure communication, crucial for business operations.
- Users appreciate Mailgun's **reliable email delivery** , excellent security, and robust APIs, enhancing overall communication efficiency.
- Users appreciate Mailgun's **powerful API** , simplifying email delivery and integration while enhancing campaign performance and reliability.

##### Cons

- Users find Mailgun **expensive** , struggling with high costs and limitations that hinder effective use of the service.
- Users report **unreliable account security** with Mailgun, facing sudden account blocks and unaddressed spam issues.
- Users face a **steep learning curve** with Mailgun, particularly those lacking technical expertise and seeking budget-friendly solutions.
- Users report severe **missing information** regarding account issues, leading to unprofessional account suspensions and data losses.
- Users report **poor customer support** from Mailgun, facing slow responses and unresolved account issues despite payment.

#### What Are Recent G2 Reviews of Mailgun?

**["Effortless Email Automation with Top-Notch Deliverability"](https://www.g2.com/survey_responses/mailgun-review-12641409)**

**Rating:** 4.0/5.0 stars

_— Nate H._

[Read full review](https://www.g2.com/survey_responses/mailgun-review-12641409)

**["Easy Squarespace Integration, Fair Pricing, and Fast Support"](https://www.g2.com/survey_responses/mailgun-review-13068893)**

**Rating:** 5.0/5.0 stars

_— Jairo A._

[Read full review](https://www.g2.com/survey_responses/mailgun-review-13068893)

#### What Are G2 Users Discussing About Mailgun?

- [What is Mailgun used for?](https://www.g2.com/discussions/mailgun-what-is-mailgun-used-for) - 2 comments
- [How much does mailgun cost?](https://www.g2.com/discussions/how-much-does-mailgun-cost) - 1 comment
- [What is mailgun API?](https://www.g2.com/discussions/what-is-mailgun-api)
- [Is mailgun safe?](https://www.g2.com/discussions/is-mailgun-safe) - 1 upvote
- [What is mailgun used for?](https://www.g2.com/discussions/what-is-mailgun-used-for) - 1 comment

### [Sender.net](https://www.g2.com/products/sender-net/reviews)

Sender helps you connect with people—easily and effectively. Email marketing doesn’t have to be complicated or expensive. With Sender, you get everything you need to stay in touch, grow your audience, and share what matters—without the usual tech headaches. Here’s what makes it great: Easy to use No complicated setups. Just a clean, simple interface that helps you create and send beautiful emails in minutes. Powerful automation Set things up once, and let Sender handle the follow-ups, reminders, and welcomes—so you can focus on other stuff. Create professional-looking newsletters in minutes Stop wasting hours designing emails from scratch. With Sender’s ready-made templates and intuitive drag-and-drop builder, you can craft stunning newsletters effortlessly. Grow your audience Build signup forms, collect subscribers, and keep your list healthy. Stay in the loop with reports See who’s opening, clicking, and engaging with your emails—so you know what’s working and what’s not. Send more for less With one of the most generous free plans out there, you can send up to 15,000 emails/month to 2,500 people—without spending a dime. Made for everyone Whether you're just starting out or already have a growing list, Sender gives you the tools to level up—without needing to be a marketing pro.

**Average Rating:** 4.7/5.0

**Total Reviews:** 264

#### How Do G2 Users Rate Sender.net?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 10.0/10 (Category avg: 8.5/10)
- **Mail Send API:** 9.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Sender.net?

- **Seller:** [Sender.net](https://www.g2.com/sellers/sender-net)
- **Company Website:** www.sender.net
- **Year Founded:** 2012
- **HQ Location:** Vilnius, LT
- **Twitter:** @SenderNet  
276 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=89a26e08be576ddf3698be884f5a49c7dcbe48815717d73b3058bc6644e8c347&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10851885%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Director
- **Top Industries:** Computer Software, Real Estate
- **Company Size:** 68% Small, 31% Medium

#### What Do G2 Reviewers Say About Sender.net?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of Sender.net invaluable, with quick setups and reliable automation enhancing campaign efficiency.
- Users are impressed by the **incredible customer support** offered by Sender.net, making the onboarding process seamless.
- Users value the **automation features** of Sender.net, ensuring smooth campaign operations and reliable deliverability.
- Users appreciate the **simple interface** of Sender.net, making email campaign creation easy and efficient.
- Users commend Sender.net for its **excellent customer support** , highlighting responsiveness and genuine care from the team.

##### Cons

- Users note a **limited template selection** in Sender.net, though customization options enhance email design flexibility.
- Users find the **template limitations** restrictive, although customization options help create unique email designs.
- Users find the **limited template selection** a drawback, but customize easily for unique, professional designs.
- Users desire more **pre-made templates** , as the current options are limited compared to other services.
- Users note a need for **limited customization** options in Sender.net, wishing for more advanced design flexibility.

#### What Are Recent G2 Reviews of Sender.net?

**["Easy-to-Use Email Marketing Platform with Great Value"](https://www.g2.com/survey_responses/sender-net-review-13193329)**

**Rating:** 5.0/5.0 stars

_— Chris D._

[Read full review](https://www.g2.com/survey_responses/sender-net-review-13193329)

**["Generous Free Plan with Higher Email and Subscriber Limits"](https://www.g2.com/survey_responses/sender-net-review-12955339)**

**Rating:** 4.5/5.0 stars

_— Michael ._

[Read full review](https://www.g2.com/survey_responses/sender-net-review-12955339)

#### What Are G2 Users Discussing About Sender.net?

- [What is Sender.net used for?](https://www.g2.com/discussions/what-is-sender-net-used-for)

### [Elastic Email](https://www.g2.com/products/elastic-email/reviews)

Elastic Email is a powerful, affordable email delivery platform designed to help businesses manage email campaigns and chat messages. It enables email marketing, transactional messaging, automated marketing, and two-way communication channels, making it loved by small and mid-sized businesses, startups, and e-commerce businesses. Key aspects of Elastic Email include the Email API & SMTP, which allow developers to easily integrate email sending into their applications to send transactional messages. Email Marketing tools like a drag-and-drop editor supported by AI, smart contacts management, email automations, sign-up forms, pop-ups, and analytics to track the most important email metrics. Elastic Email also offers tools for Chat and Conversations management to keep the teams and customers aligned, thanks to live chat, team chat, and help desk features. Businesses can use various Integrations to connect their apps, shops, or platforms with top-notch email sending capabilities provided by Elastic Email. Elastic Email is known for its flexible pricing, scalable infrastructure, and responsive 24/7 customer support via email and chat, making it a top choice for companies looking to supercharge their email communication strategy.

**Average Rating:** 4.4/5.0

**Total Reviews:** 209

#### How Do G2 Users Rate Elastic Email?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 8.1/10 (Category avg: 8.5/10)
- **Mail Send API:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Elastic Email?

- **Seller:** [Elastic Email](https://www.g2.com/sellers/elastic-email)
- **Year Founded:** 2010
- **HQ Location:** British Columbia, Canada
- **Twitter:** @Elastic\_Email  
1,215 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23331bc42f34182e9aa32225aba4334d1e17bc677caf1c1587e55e242d05b025&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2402353%2F&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 75% Small, 19% Medium

#### What Do G2 Reviewers Say About Elastic Email?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Elastic Email, valuing its intuitive interface and seamless setup process.
- Users endorse the **easy setup** of Elastic Email, making it effortless to integrate and manage email communications.
- Users value the **reliable delivery** of Elastic Email, enhancing customer experience through effective email management and automation.
- Users value the **reliability** of Elastic Email, ensuring consistent email delivery and effective campaign management.
- Users value the **automation features** of Elastic Email, finding them essential for efficient email management and audience growth.

##### Cons

- Users find the **missing features** limiting, particularly in reporting and support response times, affecting overall efficiency.
- Users find **limited features** in Elastic Email, especially in terms of flexibility and advanced reporting capabilities.
- Users note the **learning curve** for advanced features and workflows in Elastic Email can be challenging initially.
- Users express frustration with **poor customer support** , citing slow response times during urgent issues as a significant drawback.
- Users find the **reporting capabilities lacking** , desiring more advanced insights and customizable options for better performance analysis.

#### What Are Recent G2 Reviews of Elastic Email?

**["Intuitive and Effective Email Platform"](https://www.g2.com/survey_responses/elastic-email-review-12276097)**

**Rating:** 5.0/5.0 stars

_— Ruben M._

[Read full review](https://www.g2.com/survey_responses/elastic-email-review-12276097)

**["Reliable Email Delivery With Room to Grow"](https://www.g2.com/survey_responses/elastic-email-review-12075588)**

**Rating:** 4.5/5.0 stars

_— Adam B._

[Read full review](https://www.g2.com/survey_responses/elastic-email-review-12075588)

#### What Are G2 Users Discussing About Elastic Email?

- [What is Elastic Email used for?](https://www.g2.com/discussions/what-is-elastic-email-used-for) - 1 comment

### [Maropost Marketing Cloud](https://www.g2.com/products/maropost-marketing-cloud/reviews)

When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically.

**Average Rating:** 4.4/5.0

**Total Reviews:** 140

#### How Do G2 Users Rate Maropost Marketing Cloud?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 9.7/10 (Category avg: 8.5/10)
- **Mail Send API:** 9.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Maropost Marketing Cloud?

- **Seller:** [Maropost, Inc](https://www.g2.com/sellers/maropost-inc)
- **Company Website:** www.maropost.com
- **Year Founded:** 2011
- **HQ Location:** Toronto, Canada
- **Twitter:** @Maropost  
21,835 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=56952028fb6b1a7281bed94712903eacd89ca5ba47f9508dad396038c8e7ce62&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F386756%2F&secure%5Burl_type%5D=linkedin_company_website)  
375 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Maropost Marketing Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Maropost Marketing Cloud, simplifying campaign management and automation.
- Users value the **advanced segmentation and personalization** features of Maropost, enhancing targeted marketing campaigns effectively.
- Users value the **advanced segmentation and personalization** capabilities of Maropost Marketing Cloud for targeted campaigns.
- Users appreciate the **ease of A/B testing** in Maropost, enabling effective campaign targeting and scheduling.
- Users value the **powerful automation** features of Maropost Marketing Cloud, enhancing their campaign efficiency and effectiveness.

##### Cons

- Users express a desire for **copying capabilities** between accounts, highlighting a limitation in Maropost Marketing Cloud.
- Users find the **difficult learning** process for advanced features challenging and time-consuming with Maropost Marketing Cloud.
- Users face **integration issues** with limited third-party support, making it challenging to enhance their marketing efforts.
- Users face challenges due to the **limited third-party integrations** , impacting the overall functionality of Maropost Marketing Cloud.
- Users face a **steeper learning curve** for advanced features in Maropost Marketing Cloud, making it challenging to fully utilize.

#### What Are Recent G2 Reviews of Maropost Marketing Cloud?

**["Maropost is a top email marketing platform for my clients we serve."](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-9928401)**

**Rating:** 5.0/5.0 stars

_— justin f._

[Read full review](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-9928401)

**["Maropost Marketing Cloud – Quick Review"](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-11020302)**

**Rating:** 4.5/5.0 stars

_— shubh b._

[Read full review](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-11020302)

#### What Are G2 Users Discussing About Maropost Marketing Cloud?

- [What is Maropost Marketing Cloud used for?](https://www.g2.com/discussions/what-is-maropost-marketing-cloud-used-for) - 1 comment

### [Act-On](https://www.g2.com/products/act-on/reviews)

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,030

#### How Do G2 Users Rate Act-On?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 7.4/10 (Category avg: 8.5/10)
- **Mail Send API:** 7.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Act-On?

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware  
32,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Act-On?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features.
- Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours.
- Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews.
- Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity.
- Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly.

##### Cons

- Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities.
- Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation.
- Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer.
- Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues.
- Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience.

#### What Are Recent G2 Reviews of Act-On?

**["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)**

**Rating:** 5.0/5.0 stars

_— Sarah O._

[Read full review](https://www.g2.com/survey_responses/act-on-review-17560)

**["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)**

**Rating:** 5.0/5.0 stars

_— Don B._

[Read full review](https://www.g2.com/survey_responses/act-on-review-13175213)

### [Sweego](https://www.g2.com/products/sweego/reviews)

Sweego is a multi-channel notification platform that enables application developers to send, receive, and process communications via email and SMS through a unified API. It provides infrastructure and tooling to integrate transactional messaging and bidirectional email workflows directly into software applications. Sweego is a type of communication platform as a service (CPaaS) solution that helps developers manage transactional notifications (such as account confirmations, alerts, and system messages) and integrate email-based interactions into their systems. It is designed for backend engineers, product teams, and SaaS builders who require programmable messaging capabilities and event-driven architectures. The platform supports both outbound and inbound communication flows. Developers can send emails and SMS messages using a unified REST API, while also receiving incoming emails that are parsed and forwarded as structured JSON payloads via webhooks. This enables use cases such as automated customer support ingestion, email-to-application workflows, and system-triggered processing pipelines. Sweego is positioned as a European-based solution, with infrastructure aligned with GDPR requirements, making it relevant for organizations with data residency and compliance constraints within the European Union. Key features and capabilities include: - Unified REST API: A single API interface to manage both email and SMS delivery, reducing integration complexity across communication channels. - Inbound Email Routing: Ability to receive emails, extract structured data, and forward it to applications via webhooks for automated processing. - Webhook Event System: Real-time event notifications (delivery, bounce, engagement) that enable monitoring, automation, and system synchronization. - Template and Brand Management: Tools to manage message templates and sender identities, supporting consistent communication formatting and branding. - Analytics and Logs: Access to delivery metrics, logs, and message-level data for debugging, performance monitoring, and operational visibility. Sweego is typically used in SaaS platforms, transactional notification systems, and applications requiring reliable communication channels combined with programmatic control. It fits into architectures where messaging is tightly coupled with application logic and event-driven workflows.

**Average Rating:** 4.8/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Sweego?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 9.1/10)
- **Enterprise Scalability:** 9.3/10 (Category avg: 8.5/10)
- **Mail Send API:** 9.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Sweego?

- **Seller:** [Sweego](https://www.g2.com/sellers/sweego)
- **HQ Location:** Lille, FR
- **Twitter:** @Sweego\_io  
34 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c830a461c41674a35d9759bb244a5707872635cd1c42ec01abe1cf3c40cb0f2c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsweego-io&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CTO
- **Company Size:** 72% Small, 11% Medium

#### What Do G2 Reviewers Say About Sweego?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Sweego's **ease of use** exceptional, appreciating its straightforward setup and seamless integration.
- Users find the **easy setup** of Sweego straightforward, enabling seamless integration with various platforms effortlessly.
- Users commend Sweego for its **excellent customer support** , noting their fast, accommodating assistance and professionalism.
- Users appreciate the **fast and reliable service** of Sweego, noting its intuitive features and excellent customer support.
- Users appreciate the **fast and reliable service** of Sweego, making it a trusted partner for communications.

##### Cons

- Users experience some **downtime issues** , but appreciate the team's quick response in resolving them.
- Users find the **email integration frustrating** , which detracts from their overall experience with Sweego.
- Users find the **email issues** with Sweego frustrating and believe it hampers their overall experience.
- Users find the **email limitations** of Sweego frustrating, impacting their overall experience with the platform.
- Users find Sweego **expensive** , questioning if the cost justifies the service quality provided.

#### What Are Recent G2 Reviews of Sweego?

**["Excellent deliverability and responsive support with Sweego"](https://www.g2.com/survey_responses/sweego-review-12028407)**

**Rating:** 4.5/5.0 stars

_— Dominique J._

[Read full review](https://www.g2.com/survey_responses/sweego-review-12028407)

**["GDPR Compliance and Responsive Support, Perfect for Transactional Emails"](https://www.g2.com/survey_responses/sweego-review-12605624)**

**Rating:** 5.0/5.0 stars

_— Romain F._

[Read full review](https://www.g2.com/survey_responses/sweego-review-12605624)

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[Browse Transactional Email Themes](/categories/transactional-email/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

**Transactional email software** refers to software that sends emails in response to pre-established actions taken by recipients. These products send email notifications in response to users’ actions; some examples include a welcome email after creating a new social media account, an email receipt from an e-commerce transaction, or an email for a new newsletter subscription. Businesses use these tools for automating personalized emails as transactions occur. Teams use transactional email software to track metrics such as emails sent, received, opened, and bounced. Transactional email tools are useful to for customer retention, sales, marketing, and public relation teams. Transactional email software integrates with additional types of software, such as [CRM](https://www.g2.com/categories/crm-related), [email marketing](https://www.g2.com/categories/email-marketing), and[e-commerce products](https://www.g2.com/categories/e-commerce-platform), to maximize the benefits to your business.

To qualify for inclusion in the Transactional Email category, a product must:

- Provide automated email response tools
- Enable emails to be sent automatically as a result of action-based triggers
- Send customized or personalized emails
- Sync with business software such as e-commerce, social media, or other tools
- Provide administration tools to track emails sent and received, as well as their results

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