# Best Tour Operator Software for Small Business *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)* Products classified in the overall Tour Operator category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Tour Operator to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Tour Operator category. In addition to qualifying for inclusion in the Tour Operator Software category, to qualify for inclusion in the Small Business Tour Operator Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Category Overview **Total Products under this Category:** 178 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 700+ Authentic Reviews - 178+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Ezus Ezus is a comprehensive software solution specifically designed for travel professionals, including travel agents, destination management companies (DMCs), and tour operators. This all-in-one platform addresses various aspects of travel production, sales, and operations, making it an essential tool for businesses looking to streamline their processes and enhance customer service. The software’s production and customization features stand out as particularly beneficial for users. Ezus includes an intuitive itinerary builder that allows travel professionals to create detailed travel programs with ease. This is complemented by a comprehensive travel quotation system that ensures accurate pricing for clients. Users can automate the generation of customized documents from their own templates in formats such as PowerPoint, Word, Excel, and PDF, which not only enhances efficiency but also ensures consistency in communication. Furthermore, Ezus provides a catalog for managing products, suppliers, and packages, along with the capability to import data easily and synchronize through APIs, allowing travel professionals to maintain an organized and up-to-date database. In addition to its production capabilities, Ezus excels in sales and customer management. The integrated customer relationship management (CRM) system organizes client information and tracks travelers across multiple projects. Each trip has a dedicated client space, enabling travelers to access trip details, documents, and secure payment options seamlessly. This user-friendly approach not only enhances the client experience but also simplifies the payment process, making it easier for travel professionals to manage financial transactions effectively. Ezus also offers robust tools for operations and financial control. The platform centralizes communication with suppliers through mailbox synchronization and provides advanced invoicing capabilities with detailed tracking. Users can generate financial reports that compare forecasts with actual performance, aiding in monitoring profitability and making informed business decisions. The software supports multi-currency, multi-branding, and multi-language functionalities, catering to diverse business needs and enhancing operational flexibility. Customer support is a key priority for Ezus, which offers personalized onboarding with dedicated experts to assist with setup and guidance. Users can access Ezus Academy for tutorials and webinars, ensuring they maximize the software’s potential. Daily assistance through real-time chat and a comprehensive help center, along with ongoing follow-ups, underscores Ezus’s commitment to helping travel professionals succeed in their endeavors. This combination of features and support makes Ezus a valuable asset for any travel business aiming to enhance its operational efficiency and customer satisfaction. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=420&secure%5Bdisplayable_resource_id%5D=420&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=420&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=107352&secure%5Bresource_id%5D=420&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Ftour-operator%2Fenterprise&secure%5Btoken%5D=efb9f335d0c929e82dd553f78ad80eb39a78c4c67fdb554f9c4a164e7ebf0223&secure%5Burl%5D=https%3A%2F%2Fezus.io%2F&secure%5Burl_type%5D=custom_url) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Xola](https://www.g2.com/products/xola/reviews) Xola is the only unified booking, sales, and marketing platform for tour operators and attractions. ① Manage bookings anywhere (online, over the phone, in person, or from a reseller) with real-time availability. ② Sell through your own website and the world's largest marketplaces in a few clicks. ③ Increase online revenue with our powerful abandoned booking remarketing features and track your marketing success in Google Analytics. As a winner of Capterra’s Ease of Use award, grow and run your business with a booking platform designed specifically for businesses like yours. Credit card rates as low as 1.99% + 30 cents. **Average Rating:** 4.5/5.0 **Total Reviews:** 68 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Ease of Use:** 9.0/10 (Category avg: 8.4/10) - **Ease of Admin:** 8.9/10 (Category avg: 8.8/10) - **Quality of Support:** 9.0/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [Xola](https://www.g2.com/sellers/xola) - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @Xola (3,896 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2683388/ (67 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, General Manager - **Top Industries:** Entertainment, Leisure, Travel & Tourism - **Company Size:** 74% Small-Business, 24% Mid-Market ### 2. [Peek Pro](https://www.g2.com/products/peek-pro/reviews) Peek Pro provides world-class online booking, point-of-sale, and hundreds of automation tools such as inventory management, dynamic pricing, waivers, and marketing analytics. Thousands of tour operators have supercharged their revenues and automated operations with this all-inclusive technology. **Average Rating:** 4.2/5.0 **Total Reviews:** 76 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10) - **Ease of Use:** 8.5/10 (Category avg: 8.4/10) - **Ease of Admin:** 8.5/10 (Category avg: 8.8/10) - **Quality of Support:** 8.6/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [Peek Travel](https://www.g2.com/sellers/peek-travel) - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @peek (5,978 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2468911/ (269 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner - **Top Industries:** Leisure, Travel & Tourism, Recreational Facilities and Services - **Company Size:** 90% Small-Business, 10% Mid-Market ### 3. [Safari Portal](https://www.g2.com/products/safari-portal/reviews) Safari Portal is easy-to-use, award-winning itinerary builder software that empowers Travel Advisors, Tour Operators, and DMCs to create stunning, interactive digital itineraries and print-friendly PDF or Word proposals in minutes, and to manage all travel payments, sales pipeline, tasks, contacts, and workflow in one place. Travelers are also able to make use of the Travel Portal mobile app, which, along with the itineraries, Lookbooks™, and guest portals, can be completely on brand with your own brand fonts, colors, company name, logo, and styles. **Average Rating:** 5.0/5.0 **Total Reviews:** 71 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10) - **Ease of Use:** 9.7/10 (Category avg: 8.4/10) - **Ease of Admin:** 9.7/10 (Category avg: 8.8/10) - **Quality of Support:** 10.0/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [Safari Portal](https://www.g2.com/sellers/safari-portal) - **Year Founded:** 2020 - **HQ Location:** N/A - **Twitter:** @SafariPortal (6 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/safari-portal/ (13 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 93% Small-Business, 1% Mid-Market ### 4. [FareHarbor](https://www.g2.com/products/fareharbor/reviews) Powerful booking software designed to help tour, activity and rental businesses manage and grow their online reservations. Beyond reservations, FareHarbor is a complete business management platform for tour and activity businesses. From one easy-to-use Dashboard, do everything from manage inventory to staff schedules. Hundreds of flexible features, advanced reporting and a friendly 24/7 support team make FareHarbor the perfect fit for any business. Clients also receive website optimization services, access to hundreds of affiliates from TripAdvisor to local hotels, and personalized guidance to cultivate year-over-year growth. **Average Rating:** 3.8/5.0 **Total Reviews:** 35 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Ease of Use:** 8.1/10 (Category avg: 8.4/10) - **Ease of Admin:** 8.6/10 (Category avg: 8.8/10) - **Quality of Support:** 8.7/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [FareHarbor Holdings](https://www.g2.com/sellers/fareharbor-holdings) - **Year Founded:** 2013 - **HQ Location:** Amsterdam, North Holland - **Twitter:** @FareHarbor (3,766 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2957445/ (968 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 85% Small-Business, 13% Mid-Market ### 5. [Bókun](https://www.g2.com/products/bokun/reviews) Bókun is the leading booking management technology and reservation software built specifically for tours and activities operators. \>Get your tour business online Bookable one-click website generator. \>Sell through more online travel agents (OTA's) Connections include Viator & Get Your Guide. \>Manage your tour inventory in one system Avoid double bookings & sell as close to your tour as you like. \>Sell your tours through more resellers Over $59 million worth of bookings made through our reseller marketplace in the last 12 months. \>Owned by Tripadvisor - gain confidence in the platform. We're here to stay. Pull in your Tripadvisor reviews & easily connect with other Tripadvisor websites such as Viator. \>Ready to expand your online presence and generate more bookings? Visit our website (link below) to get instant access to our 14 day free trial. **Average Rating:** 4.5/5.0 **Total Reviews:** 20 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10) - **Ease of Use:** 8.3/10 (Category avg: 8.4/10) - **Ease of Admin:** 9.2/10 (Category avg: 8.8/10) - **Quality of Support:** 8.3/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [TripAdvisor Media Group](https://www.g2.com/sellers/tripadvisor-media-group) - **Year Founded:** 2009 - **HQ Location:** New York, New York - **LinkedIn® Page:** https://www.linkedin.com/company/tripadvisor/ (5,840 employees on LinkedIn®) - **Ownership:** NASDAQ:TRIP - **Total Revenue (USD mm):** $604 **Reviewer Demographics:** - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 80% Small-Business, 10% Mid-Market ### 6. [TRYTN](https://www.g2.com/products/trytn/reviews) TRYTN is an online booking and centralized reservation management system for tour and activity businesses. The simple, intuitive interface means setup can be completed in minutes. Businesses increase their direct sales while reducing costs by gaining access to TRYTN's subsidized web development and marketing services. A streamlined web presence combined with reliable software gives TRYTN partners the tools they need to succeed in the increasingly competitive activities industry. **Average Rating:** 4.8/5.0 **Total Reviews:** 52 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.9/10) - **Ease of Use:** 9.2/10 (Category avg: 8.4/10) - **Ease of Admin:** 9.3/10 (Category avg: 8.8/10) - **Quality of Support:** 9.7/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [TRYTN](https://www.g2.com/sellers/trytn) - **Year Founded:** 2014 - **HQ Location:** Nashville, Tennessee - **Twitter:** @trytn (2,672 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3851751/ (8 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner - **Top Industries:** Leisure, Travel & Tourism, Recreational Facilities and Services - **Company Size:** 90% Small-Business, 10% Mid-Market ### 7. [TrekkSoft](https://www.g2.com/products/trekksoft/reviews) TrekkSoft is a cloud-based tour and activity booking solution for tour operators of all sizes. TrekkSoft offers tools to help users manage online bookings, payments, marketing and more. Mobile apps are available for iOS and Android devices. Along with managing bookings, tour schedules and payments, the TrekkSoft website builder lets users create branded websites where clients can view activities and tour packages, booking tours and submit payments. The resource management feature lets users track inventory, check the availability of local guides and book their schedules. TrekkSoft has partnered with various online travel agents including Expedia, TourRadar, Viator and Musement, which provides users with additional online marketing channels. The TrekkSoft payment gateway enables users to create their own payment policies. TrekkSoft also offers a credit card reader for mobile devices which enables users to accept offline payments. Pricing is per month and support is available through an online knowledge base. **Average Rating:** 4.4/5.0 **Total Reviews:** 14 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Ease of Use:** 8.2/10 (Category avg: 8.4/10) - **Ease of Admin:** 8.0/10 (Category avg: 8.8/10) - **Quality of Support:** 9.3/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [TrekkSoft](https://www.g2.com/sellers/trekksoft) - **Year Founded:** 2010 - **HQ Location:** Matten bei Interlaken, Switzerland - **Twitter:** @trekksoft (2,088 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/827636/ (33 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 86% Small-Business, 14% Mid-Market ### 8. [AnyRoad](https://www.g2.com/products/anyroad/reviews) AnyRoad is the leading platform for consumer engagement that enables brands to transform consumer events and brand experiences into long-term customer loyalty and revenue. Brands like Diageo, Budweiser, The North Face, and Westfield use AnyRoad to: • Power more effective consumer engagement with a deeper understanding of audiences • Make smarter, data-driven decisions to invest in and improve events resulting in retail sales • Connect experiential to the rest of your consumer journey through integrated systems **Average Rating:** 4.7/5.0 **Total Reviews:** 64 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.9/10) - **Ease of Use:** 9.3/10 (Category avg: 8.4/10) - **Ease of Admin:** 9.5/10 (Category avg: 8.8/10) - **Quality of Support:** 9.8/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [AnyRoad](https://www.g2.com/sellers/anyroad) - **Year Founded:** 2014 - **HQ Location:** San Francisco, CA - **Twitter:** @anyroad (1,376 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/anyroad/ (343 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Food & Beverages, Leisure, Travel & Tourism - **Company Size:** 48% Small-Business, 42% Mid-Market #### Pros & Cons **Pros:** - Appointment Management (1 reviews) - Ease of Use (1 reviews) - Event Management (1 reviews) **Cons:** - Not Intuitive (1 reviews) - Poor Interface Design (1 reviews) - UX Improvement (1 reviews) ### 9. [Checkfront](https://www.g2.com/products/checkfront/reviews) Checkfront is a booking management platform trusted by thousands of tour operators worldwide. Our platform empowers businesses to sell tours and activities on any website by providing live inventory management, dynamic pricing, customer notifications, and channel distribution. Checkfront makes it easy to grow your business by automating your administration and housing all your business tools in one place. **Average Rating:** 4.4/5.0 **Total Reviews:** 74 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10) - **Ease of Use:** 8.7/10 (Category avg: 8.4/10) - **Ease of Admin:** 8.8/10 (Category avg: 8.8/10) - **Quality of Support:** 8.7/10 (Category avg: 9.0/10) **Seller Details:** - **Seller:** [Checkfront](https://www.g2.com/sellers/checkfront) - **Year Founded:** 2010 - **HQ Location:** Victoria, British Columbia - **Twitter:** @checkfront (1,296 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/checkfront-inc (65 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner - **Top Industries:** Leisure, Travel & Tourism, Hospitality - **Company Size:** 95% Small-Business, 5% Mid-Market ## Parent Category [Travel Arrangement Software](https://www.g2.com/categories/travel-arrangement) --- ## Buyer Guide ### What You Should Know About Tour Operator Software ### What is Tour Operator Software? Tour operator software manages the entire operational hub of a tour company. These solutions are multifaceted and take over the vast majority of back-office functionality necessary to run an efficient operation. The capabilities of a tour operator solution range from issuing customer quotes to activity scheduling and everything in between. Agencies and companies that create tour packages have to be able to pivot and adapt according to customer wants and competitive opportunities. A flexible tour operator tool can facilitate the use of the software across a variety of industries: airline, park, hotel, or other public attraction. Tour operator software unifies business operations into one platform, bringing efficiency in terms of both cost and overall time spent on managing tour package offerings. Tasks like entering travel package rates, enforcing rules specific to the agency and relevant companies, updating accepted payment methods, and adhering to cancellation policies are automated with the software. Buyers should evaluate which existing business policies need improvement and then look for tour operator software that will make those improvements happen. Key Benefits of Tour Operator Software - Consolidate operation data - Produce accurate customer quotes - Drive marketing efforts - Increase bookings ### Why Use Tour Operator Software? Tour operator software is very useful for a variety of tourism-based businesses, as they can improve marketing efforts, consolidate data, drive more bookings, and improve the efficiency with which the business is run. **Increase Bookings —** Bookings are the lifeblood of any tourism-based business. In competitive, high-traffic areas, a tour operator needs the means to distinguish their business. One of the best ways to do that is to increase online visibility as well as the ease with which a business allows tourists to book activities and tours on its site. The booking engine features that tour operator solutions come equipped with are vital to accomplishing that goal, streamlining the process of making tours available on the operator side, as well as increasing the ease with which customers can book tours on the other side. **Marketing Efforts —** The data gathered through the tour operator platform can help to drive marketing efforts for tour operators and activity providers. These solutions also often integrate with social media platforms, creating a more seamless avenue for digital marketing content. **Automate Processes —** The process automation that tour operator software conducts allows businesses to be more efficient and effective in their operations. From automating the entire bookings process, including tour availability, to sending confirmation and reminder emails, tour operator software improves many aspects of the business. ### Who Uses Tour Operator Software? Tourism companies of all types use tour operator software to run their businesses. These may include activity providers, tour operators, tourism offices, and more. **Tour Operators —** Tour operators use these solutions to manage every aspect of the tour scheduling and booking process, in addition to handling payments and running back office operations. Tour operators looking to sell their tours will want a tour operator solution with prebuilt connections to the major third-party booking channels like Expedia, Viator, and more. **Activity Providers —** Activity providers, or companies who provide tourist activities like zip-lining or ATV rides use tour operator software in much the same way as tour operators. They allow customers to book their activities through the booking engine and leverage the prebuilt channel connections to promote their activities on third-party sites. Certain solutions may be specifically built for activities providers that offer things like diving, hiking and trekking, paragliding, and more. **Tour Office —** Tour offices use tour operator solutions to centralize all tourism-related activity and act as the place for tourists to vet, select, and ultimately book activities in the area. ### Tour Operator Software Features Tour operator software often contains, but is not limited to, the following features: **Payments —** This feature handles payment processing directly within the application. Handling payments directly within the tour operator solution streamlines the back-end processes that accompany customer bookings through the application. **Partner Bookings —** This feature handles the tracking of bookings made through partners and affiliates. The partner bookings management feature ensures that a business has an accurate overview of what bookings are coming through which channels and helps guarantee easy and correct payment handling. **Mobility —** Many tour operator software vendors are now offering mobile versions of their applications. This feature allows business owners and operators to manage the entirety of their business on the go, having no need to tether themselves to the office. The mobility afforded by the mobile application can drive increased customer interaction as well, allowing management to be more hands-on in what is a service-intensive business. **Reporting —** Create detailed prebuilt and customizable reports based on company data. **Waivers —** Handling waivers is an important part of protecting a tour business. Certain tour operator solutions include the capability to handle digital waivers, typically a product of an integration with a specific waiver software. **Resource Allocation —** A key part of running a tourism operation is the inventory. Tour operator solutions often include features designed provide an overview of all of inventory, including what’s in use, what’s being repaired, and more. **Ticketing —** This feature allows users to create and send tickets to customers for events. **Booking Engine —** One of the most important features housed in a tour operator solution, the booking engine allows customers to view, select, and purchase available tours through the application. The booking engine is the front end of the business, allowing tour operators to generate revenue 24/7 through all channels. The booking engine often contains analytics capabilities so that tour operators can produce data-driven strategy with measurable results. #### Additional Tour Operator Software Features **Coupons and Gift Cards —** This feature allows operators to create coupons for customers to use on their products and tours. **Permission and Access Management —** Using this, tour operators can set different access and permission levels for the various members of their staff. Certain staff don’t need full access to every part of the application, while others do in order to perform their jobs effectively. **Integrations —** A key feature of tour operator software, various integrations are offered by most solutions to flesh out any functionality they don’t offer or to build in complementary functionality. Effective tour operator software integrates with third-party systems like CRM software, payment gateway software, and accounting software. ### Trends Related to Tour Operator Software The tourism industry drives the development of tour operator software. As the industry changes and trends pop off within the sector, tour operator software tries to capture those trends and incorporate functionality in their products that addresses them. **Personalization —** There has been some publicly expressed consternation over the use of data. However, the majority of younger travelers want their data tracked if it means a more personalized travel experience. **Media Influence —** Social media and the digital space have increased the amount of content people are seeing related to travel. As they consume more travel-related content, they are seeking out more travel experiences. To compete in this hypercompetitive space, companies need to ensure that the products in their technology stack are affording them every possible advantage. ### Software and Services Related to Tour Operator Software Tour operator software is closely related to reservations software of all types, as the booking engine features contained within the software are extremely similar to the features in those solutions. **Payment Gateway Software —** Tour operator software either provides built-in payment processing functionality or integrates with payment gateway software in order to provide customers with the opportunity to directly purchase their tour or activity within the solution itself. **Reservation Software —** Similar to reservation software, tour operator solutions offer customers the opportunity to reserve their activity in the application.