# Best Survey Software *By [Nana Serwah Nkrahene](https://research.g2.com/insights/author/nana-nkrahene)* Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The [best survey tools](https://learn.g2.com/best-survey-tools) can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research. While survey software can have significant overlap with [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback. Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution. To qualify for inclusion in the Survey category, a product must: - Enable the creation and customization of questions - Gather, report on, and archive response data - Be shareable and distributable ## Best Survey Software At A Glance - **Leader:** [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - **Highest Performer:** [Leapsome](https://www.g2.com/products/leapsome/reviews) - **Easiest to Use:** [Matter](https://www.g2.com/products/matter-app/reviews) - **Top Trending:** [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - **Best Free Software:** [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) --- **Sponsored** ### Surveybox Surveybox.ai is an all-in-one software solution designed to help users create surveys, gather feedback, and manage customer experiences efficiently. This platform integrates various functionalities, allowing businesses to streamline their feedback processes and gain valuable insights into customer sentiment and preferences. By harnessing the power of artificial intelligence, Surveybox.ai enables organizations to not only collect data but also analyze it effectively, making it a comprehensive tool for enhancing customer engagement. Targeted at businesses of all sizes, Surveybox.ai caters to marketing teams, customer service departments, and product managers who seek to understand their customers better. The platform is particularly useful for organizations looking to enhance their customer experience by gathering actionable feedback. Whether it’s for product development, service improvement, or customer satisfaction analysis, Surveybox.ai provides the necessary tools to facilitate these processes. Its user-friendly interface allows users to create surveys in minutes, ensuring that gathering feedback does not become a cumbersome task. One of the standout features of Surveybox.ai is its ability to automate follow-up actions based on survey responses. This means that businesses can engage with customers promptly, addressing any concerns or acknowledging positive feedback without manual intervention. The automation capabilities not only save time but also enhance the overall customer experience by ensuring timely communication. Additionally, the platform offers robust analytics tools that help users interpret the data collected, providing insights into customer sentiment and the Voice of the Customer (VoC). Surveybox.ai distinguishes itself from other survey tools through its seamless integration of various functionalities into a single platform. Users can manage their surveys, responses, and insights all in one place, which simplifies the workflow and reduces the need for multiple tools. The AI-powered features further enhance the platform's capabilities, allowing for advanced data analysis and trend identification that can inform strategic decisions. By providing a holistic view of customer feedback and experience, Surveybox.ai empowers businesses to make data-driven decisions that can lead to improved customer satisfaction and loyalty. Overall, Surveybox.ai serves as a comprehensive solution for organizations aiming to elevate their customer experience initiatives. With its combination of survey creation, feedback collection, automation, and insightful analytics, it positions itself as a valuable resource for any business looking to understand and respond to their customers effectively. [Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=28&secure%5Bdisplayable_resource_id%5D=28&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=28&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1560488&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%3Flocale%3Dit&secure%5Btoken%5D=8a12e5ba530f96c83c7ddb80aea1eec6e98c00df436013439466b97a12e2ff18&secure%5Burl%5D=https%3A%2F%2Fsurveybox.ai%2Fpricing%2Flifetime&secure%5Burl_type%5D=custom_url) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Google Workspace](https://www.g2.com/products/google-workspace/reviews) Google Workspace is a comprehensive productivity and collaboration solution designed to help users streamline their work processes by integrating essential tools such as email, chat, file storage, and video conferencing into a unified platform. This suite of applications is tailored for businesses, educational institutions, and individuals looking to enhance their communication and collaboration efforts, all while leveraging the power of Google’s artificial intelligence. Targeted at a diverse audience, Google Workspace caters to teams of all sizes, from small startups to large enterprises. It is particularly beneficial for remote teams and organizations that prioritize collaboration across different locations. The platform supports various use cases, including project management, team communication, document sharing, and virtual meetings, making it an ideal choice for professionals who need to work together efficiently, regardless of their physical location. One of the key features of Google Workspace is its seamless integration of applications such as Gmail, Google Meet, Google Drive, and Google Docs. This interconnectedness allows users to switch effortlessly between tasks, whether they are sending emails, participating in video calls, or collaborating on documents in real-time. The AI capabilities embedded within the platform enhance user experience by providing smart suggestions, automating repetitive tasks, and improving search functionalities, ultimately saving time and increasing productivity. Additionally, Google Workspace prioritizes security and data protection, offering robust features such as two-factor authentication, advanced phishing protection, and customizable access controls. These measures ensure that sensitive information remains secure while allowing teams to collaborate freely. The platform also supports third-party integrations, enabling users to connect their favorite applications and tools, further enhancing their workflow. In summary, Google Workspace stands out in the productivity software category by providing a holistic approach to collaboration. Its user-friendly interface, combined with powerful AI-driven features and strong security protocols, makes it a valuable tool for anyone looking to improve their work processes and foster effective teamwork. Whether for managing projects, communicating with colleagues, or sharing files, Google Workspace is designed to meet the diverse needs of its users, making it an essential resource in today’s digital workplace. **Average Rating:** 4.6/5.0 **Total Reviews:** 45,262 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10) - **Permissions:** 9.0/10 (Category avg: 8.6/10) - **Question Types:** 9.0/10 (Category avg: 8.8/10) - **Data Exporting:** 9.0/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,840,340 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Reviewer Demographics:** - **Who Uses This:** Student, Teacher - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 46% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (2236 reviews) - Team Collaboration (1355 reviews) - Integrations (1266 reviews) - Features (1147 reviews) - Intuitive (1067 reviews) **Cons:** - Missing Features (908 reviews) - Limited Features (841 reviews) - Lacking Features (501 reviews) - Lack of Features (350 reviews) - Limited Customization (346 reviews) ### 2. [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-assisted technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at http://surveymonkey.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 23,128 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Permissions:** 8.4/10 (Category avg: 8.6/10) - **Question Types:** 8.9/10 (Category avg: 8.8/10) - **Data Exporting:** 8.5/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [SurveyMonkey](https://www.g2.com/sellers/surveymonkey) - **Company Website:** https://www.surveymonkey.com/? - **Year Founded:** 1999 - **HQ Location:** San Mateo, CA - **Twitter:** @SurveyMonkey (42,897 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/surveymonkey/ (1,412 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Teacher, Owner - **Top Industries:** Education Management, Hospital & Health Care - **Company Size:** 36% Small-Business, 34% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (375 reviews) - Ease of Creation (171 reviews) - Intuitive (121 reviews) - Simple (114 reviews) - Helpful (96 reviews) **Cons:** - Expensive (115 reviews) - Limitations (90 reviews) - Survey Issues (79 reviews) - Limited Features (69 reviews) - Limited Customization (62 reviews) ### 3. [Jotform](https://www.g2.com/products/jotform/reviews) Trusted by more than 35 million users worldwide, Jotform is an AI-powered online form builder designed to help individuals and organizations create, customize, and publish forms in minutes, from any device. With an intuitive drag-and-drop interface, Jotform makes it simple for anyone to build professional, mobile-responsive forms without writing a single line of code. As a fully no-code platform, Jotform empowers users to automate workflows, streamline data collection, and digitize processes. Jotform offers one of the largest template libraries in the industry, featuring 10,000+ ready-made form templates tailored to every use case. Popular categories include payment forms, lead generation forms, event registration forms, application forms, surveys, order forms, onboarding forms, consent forms, and feedback forms. Each template is fully customizable, allowing users to adjust layouts, add conditional logic, collect e-signatures, upload files, apply branding, and incorporate advanced field types. This level of flexibility ensures every form is optimized for user experience and aligned with organizational goals. To streamline workflows, Jotform integrates seamlessly with over 200 popular third-party apps, including Google Sheets, Slack, Zoom, HubSpot, Salesforce, PayPal, Stripe, and numerous other business tools. These integrations automate data collection, payment processing, CRM updates, and team notifications. By connecting forms directly to the tools your team already uses, Jotform helps eliminate data silos and supports end-to-end process automation—all within a no-code environment. Security and compliance are at the core of Jotform’s platform. Features such as HIPAA compliance options, 256-bit SSL encryption, CAPTCHA, form access controls, and audit logs help organizations protect sensitive data and meet industry standards. Whether you're collecting healthcare information, financial data, or internal employee records, Jotform provides the reliability and safeguards needed to operate with confidence. With powerful features like automated emails, approval workflows, analytics dashboards, and embeddable widgets, Jotform delivers an all-in-one solution for organizations looking to simplify data collection and improve productivity. From small businesses to enterprises, educational institutions, healthcare providers, and nonprofits, millions of teams rely on Jotform to capture information efficiently and turn submissions into actionable results. **Average Rating:** 4.7/5.0 **Total Reviews:** 4,753 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.8/10) - **Data Exporting:** 8.8/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Jotform](https://www.g2.com/sellers/jotform) - **Company Website:** https://www.jotform.com/ - **Year Founded:** 2006 - **HQ Location:** San Francisco, California - **Twitter:** @Jotform (39,323 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3541463/ (900 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising - **Company Size:** 70% Small-Business, 21% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1139 reviews) - Simple (740 reviews) - Ease of Creation (497 reviews) - Features (485 reviews) - User-Friendly (484 reviews) **Cons:** - Expensive (287 reviews) - Missing Features (250 reviews) - Form Issues (241 reviews) - Limited Customization (230 reviews) - Form Design (215 reviews) ### 4. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) Microsoft Forms is a, cloud-based application that enables users to create custom surveys, quizzes, polls, and questionnaires with ease. Integrated within the Microsoft 365 suite, it allows for seamless data collection and analysis, making it an ideal tool for educational institutions, businesses, and individual users. With its user-friendly interface, Microsoft Forms simplifies the process of gathering feedback, assessing knowledge, and organizing events. Key Features and Functionality: - Survey and Quiz Creation: Design engaging surveys and quizzes with various question types, including multiple-choice, text, rating, and more. - Real-Time Collaboration: Share forms with others to collaborate on content creation and editing in real time. - Response Collection: Distribute forms via email, a direct link, or embed them into web pages to collect responses from participants across different platforms. - Data Analysis: Utilize built-in analytics to evaluate responses, view automatic charts, and export data to Excel for further analysis. - Integration with Microsoft 365: Seamlessly integrate with other Microsoft 365 applications, enhancing productivity and data management. Primary Value and User Solutions: Microsoft Forms addresses the need for efficient and straightforward data collection and analysis. By providing a platform to create and distribute forms quickly, it enables users to gather valuable insights, assess performance, and make informed decisions. Its integration with Microsoft 365 ensures a cohesive experience, allowing users to leverage familiar tools and workflows. Whether for educational assessments, customer feedback, or event planning, Microsoft Forms streamlines the process, saving time and enhancing productivity. **Average Rating:** 4.4/5.0 **Total Reviews:** 443 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 8.7/10 (Category avg: 8.8/10) - **Data Exporting:** 8.8/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft (13,090,464 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (227,697 employees on LinkedIn®) - **Ownership:** MSFT **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Project Manager - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 43% Mid-Market, 38% Enterprise #### Pros & Cons **Pros:** - Ease of Use (32 reviews) - Ease of Creation (17 reviews) - Integrations (13 reviews) - Intuitive (13 reviews) - Helpful (12 reviews) **Cons:** - Limited Customization (14 reviews) - Missing Features (12 reviews) - Limited Features (10 reviews) - Poor Design (9 reviews) - Limited Integrations (7 reviews) ### 5. [Typeform](https://www.g2.com/products/typeform/reviews) Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year and integrates with essential tools like Slack, Zapier, and HubSpot. **Average Rating:** 4.5/5.0 **Total Reviews:** 944 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.8/10) - **Data Exporting:** 8.8/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Typeform](https://www.g2.com/sellers/typeform) - **Company Website:** https://www.typeform.com/ - **Year Founded:** 2012 - **HQ Location:** Barcelona - **Twitter:** @typeform (28,392 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3226972/ (870 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small-Business, 28% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (137 reviews) - Intuitive (86 reviews) - Simple (64 reviews) - Integrations (52 reviews) - Ease of Creation (50 reviews) **Cons:** - Expensive (46 reviews) - Limited Features (21 reviews) - Limited Customization (20 reviews) - Missing Features (17 reviews) - Integration Issues (14 reviews) ### 6. [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) Zoho Survey is online survey and questionnaire creation software.   We give you all the essentials to create surveys, distribute them and analyze their responses.  ● Over 200 expertly made templates across a wide range of topics, ● Themes, fully customizable to suit your brand, ● Skip logic, ● Response collection from nearly every medium and screen size—even offline, ● Survey panels, for when you need responses from specific demographics, ● Collaborative editing and report sharing, ● Integration with Zoho CRM, SalesIQ, Campaigns, Sheet, MailChimp, and Google Sheets, ● SSL certification, ● Survey builder in 7 languages, ● Password, muti-response and spam protection.   Informed decisions are just around the corner. Learn more at https://www.zoho.com/survey/. **Average Rating:** 4.4/5.0 **Total Reviews:** 953 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.8/10) - **Data Exporting:** 8.8/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,047 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Reviewer Demographics:** - **Who Uses This:** Engineer, Consultant - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 50% Small-Business, 33% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (74 reviews) - Ease of Creation (32 reviews) - Intuitive (29 reviews) - Simple (27 reviews) - Helpful (25 reviews) **Cons:** - Limited Customization (27 reviews) - Survey Issues (16 reviews) - Limited Features (12 reviews) - Limited Data Analysis (10 reviews) - Outdated Design (10 reviews) ### 7. [QuestionPro](https://www.g2.com/products/questionpro/reviews) QuestionPro is a comprehensive insights and experience management platform trusted by over 5.3 million users in 100+ countries, from individual researchers to Fortune 100 corporations. Our powerful and easy-to-use software provides an integrated suite of tools for creating, distributing, and analyzing online surveys, polls, tests, and quizzes to perform both quantitative and qualitative analysis. Leverage AI-powered tools like QxBot to build surveys conversationally or choose from over 50 advanced question types and 350+ survey templates. Our platform features robust point-and-click logic, including branching, piping, and randomization, to create sophisticated research flows. Reach respondents anywhere through multi-channel distribution via email, SMS, QR code, social media, and our offline mobile app. Analyze results in real-time dashboards and utilize a suite of analytical tools including crosstabs, AI-powered sentiment analysis, and TURF analysis. QuestionPro offers tailored solutions to fit every research need: Essentials: Perfect for students, individuals, and small teams, the Essentials account offers a powerful free-for-life platform for quick research projects and data collection. It's the most feature-rich free survey account in the industry. Advanced & Teams: Designed for SMBs, consultants, and professionals, the Advanced and Teams licenses unlock more powerful features, branding capabilities, and collaboration tools to transform raw data into the actionable insights that improve business outcomes. Research Suite: For enterprises and professional market researchers, the Research Suite is an industry-leading set of tools designed to solve the most complex research challenges. This suite includes specialized analytics like Conjoint and MaxDiff , an integrated global audience panel , an AI-powered insights repository , and the option to access end-to-end market research services from our expert team. Built for the enterprise, we ensure top-tier data security and privacy with compliance across global standards, including GDPR, ISO 27001:2022, HIPAA, CCPA, and SOC 2. Seamlessly integrate with key business systems like Salesforce, HubSpot, and Tableau, or connect to hundreds of apps via Zapier. With our 24/7 global customer support, you have a dedicated partner to ensure your projects succeed. Join millions of users and see why organizations like BMW, Fujitsu, and the American Cancer Society trust QuestionPro for their insights needs. Get started today with our Essentials account. It's free forever and no credit card is required. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,114 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Permissions:** 8.6/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.8/10) - **Data Exporting:** 8.9/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [QuestionPro](https://www.g2.com/sellers/questionpro-e7e208d7-85c1-4b51-8202-7d5f10958265) - **Year Founded:** 2005 - **HQ Location:** Austin , Texas - **Twitter:** @questionpro (13,110 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3035857/ (531 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Executive Director, Student - **Top Industries:** Non-Profit Organization Management, Higher Education - **Company Size:** 59% Small-Business, 22% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (303 reviews) - Helpful (128 reviews) - Intuitive (113 reviews) - Customer Support (86 reviews) - Ease of Creation (86 reviews) **Cons:** - Survey Issues (77 reviews) - Learning Curve (51 reviews) - Expensive (32 reviews) - Limited Customization (29 reviews) - Not Intuitive (26 reviews) ### 8. [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) Launch and grow your business with Microsoft 365. Do more, faster, with intelligent tools to create, send, share, and store professional, branded documents with your customers and team - securely in the cloud. Microsoft 365 is a cloud-based suite of software tools designed to help you do more—with best-in-class communication, design, and data management apps, intelligent cloud services, and advanced security. Access your data from anywhere, collaborate with team members in real time, meet with people virtually, and use thousands of predesigned templates to better communicate with customers and manage your business - all with built-in security technology that safeguards your data and devices from anywhere. Get the latest Office apps, such as Microsoft Teams, Word, Excel, PowerPoint, Outlook, OneDrive, and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 5,466 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Permissions:** 9.0/10 (Category avg: 8.6/10) - **Question Types:** 9.0/10 (Category avg: 8.8/10) - **Data Exporting:** 9.0/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft (13,090,464 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (227,697 employees on LinkedIn®) - **Ownership:** MSFT **Reviewer Demographics:** - **Who Uses This:** Owner, Manager - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 37% Mid-Market, 35% Small-Business #### Pros & Cons **Pros:** - Ease of Use (297 reviews) - Team Collaboration (228 reviews) - Features (220 reviews) - Integrations (198 reviews) - Seamless Integration (178 reviews) **Cons:** - Expensive (117 reviews) - Missing Features (102 reviews) - Learning Curve (95 reviews) - Limited Features (76 reviews) - Lacking Features (73 reviews) ### 9. [Constant Contact](https://www.g2.com/products/constant-contact/reviews) We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com **Average Rating:** 4.1/5.0 **Total Reviews:** 7,086 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10) - **Permissions:** 8.8/10 (Category avg: 8.6/10) - **Question Types:** 8.4/10 (Category avg: 8.8/10) - **Data Exporting:** 8.6/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Company Website:** https://www.constantcontact.com/home - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact (67,239 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Owner - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising - **Company Size:** 70% Small-Business, 23% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1057 reviews) - Easy Creation (495 reviews) - Email Marketing (488 reviews) - Simple (457 reviews) - Helpful (418 reviews) **Cons:** - Missing Features (286 reviews) - Limited Customization (255 reviews) - Limited Features (254 reviews) - Limited Templates (210 reviews) - Layout Issues (183 reviews) ### 10. [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the foundational research tool for building, launching, and analyzing survey research. With CoreXM, you can bring siloed or outsourced operations into a holistic, end-to-end platform for all insights that you are looking to gather and act upon. Featuring capabilities and solutions for every department, CoreXM helps you to reach your audiences wherever they are, ensuring you get insights faster than ever before. You can even create your own projects, or use projects designed by Qualtrics experts — for brand, customer insights, product research or employee experience — so you can take action where it’s needed most. With Qualtrics CoreXM, you enable everyone to capture, analyze and share actionable insights and use them to identify or improve existing products, services and experiences. It’s time to increase your experience data efficiency with the world’s most flexible solution for modern-day research and feedback. 1) Focus on the right outcomes Empower every decision with predictive insights and AI-powered recommendations to take the right actions and improve experiences. This includes AI-driven text analytics to understand open-ended feedback at scale, reporting for each stakeholder, and plenty more. 2) Sophisticated research made simple Create, customize, and modify any research project in minutes with a point-and-click UI, PhD-backed methodologies, and a robust library of more than 100 question types and templates designed by survey scientists. All ready to use, with no coding required, ever. 3) Drive speed and agility Scale access to experience insights across the organization with purpose-built solutions, workflows, and easy collaboration. Add to that a flexible platform with unmatched integrations into the systems your organization already uses. 4) Save time and money Standardize your research on a single platform to build out a comprehensive system of record for all your respondent data. Become a research expert with AI that does the heavy lifting for you, offering recommendations to improve survey quality and compatibility. 5) Consolidate and streamline research Through one unified system that connects and centralizes everyone’s ability to listen, understand and act on feedback and experience opportunities, delve deeper into data, design personal experiences at scale, and drastically increase research efficiency. 6) Reduce risk exposure Featuring unbeatable enterprise-grade security, compliance and governance functionality, Qualtrics CoreXM is GDPR, HITRUST, ISO 27001 certified and FedRAMP compliant. 7) Expand your bandwidth with experts on demand Make your data work harder for you. Enlist our Research Services and network of partners for support with design, analytics, reporting and respondent sourcing. Plus, thanks to a fully flexible engagement model, use us as much, or as little, as you need. \* Key Qualtrics CoreXM product features - Expert designed templates - Drag-and-drop survey builder - Automated XM Solutions - Customizable survey themes - Full collaboration tools - Advanced survey logic - Quota management - Built-in, AI-driven methodology and question quality analysis (ExpertReview) - AI-powered analytics and intelligence (Stats iQ & Text iQ) - Crosstabs - REST API access for system integration - SMS distribution - WCAG 2.0 compliant - Email and chat support \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the technology platform that organizations use to collect, manage and act on experience data, also called X-data. The Qualtrics XM Platform is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business — customer, product, employee, and brand — on one platform. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics CustomerXM Hear every customer’s voice, fix every broken experience, and increase customer loyalty and spend. Featuring the ultimate listening engine, as well as predictive intelligence and analytics, and full closed-loop actioning capabilities, Qualtrics CustomerXM enables you to go beyond measurement and drive action throughout the organization. https://www.g2.com/products/qualtrics-customer-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics ProductXM Bring your customers into product development with Qualtrics ProductXM. Seek out and solve broken product experiences, all with one system of action for everything from market assessment and concept testing to pricing and packaging. https://www.qualtrics.com/product-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics EmployeeXM Gather continuous feedback from every employee experience to take the right actions to impact engagement, talent planning, productivity and innovation. With Qualtrics EmployeeXM, empower everyone in your organization to take actions that put your people first. This includes AI-driven analytics and IO psychology-based decision tools, guided manager action planning, real-time automated workflows and much more. https://www.g2.com/products/qualtrics-employee-experience/reviews \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics BrandXM Don’t just track your brand’s past — get the keys to increase market share and acquire customers faster than ever before. With Qualtrics Brand Experience Management (BrandXM), empower your organization with world-class technology and trusted methodologies and expert guidance so you can stay ahead of the competition, both now and in the future. Featuring both holistic brand performance tools, real-time market insights, automated alerts, and adaptable surveys, you can quickly craft data-driven brand strategies based on proven approaches. https://www.qualtrics.com/brand-experience/ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - Qualtrics DesignXM Uncover market trends, changing behaviors, and unmet needs, and then take the right actions to design the experiences people want next. Qualtrics DesignXM is an advanced market research solution that combines experience feedback, sophisticated research methodologies, and analytics in a single platform. With real-time insights, and automated actions embedded into every business workflow, DesignXM gives everyone the tools to create experiences that power breakthrough products and services. https://www.qualtrics.com/design-xm/ **Average Rating:** 4.4/5.0 **Total Reviews:** 2,902 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.8/10) - **Data Exporting:** 8.7/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Company Website:** https://www.qualtrics.com - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics (42,143 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,019 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Student, Research Assistant - **Top Industries:** Higher Education, Education Management - **Company Size:** 45% Enterprise, 33% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (295 reviews) - Survey Creation (246 reviews) - Features (109 reviews) - Intuitive (99 reviews) - Ease of Creation (82 reviews) **Cons:** - Survey Issues (79 reviews) - Survey Limitations (62 reviews) - Learning Curve (52 reviews) - Limited Customization (47 reviews) - Pricing Issues (46 reviews) ### 11. [Leapsome](https://www.g2.com/products/leapsome/reviews) Leapsome is the AI-powered people platform for HR excellence and high-performing teams. It combines a modern HRIS with performance management, employee engagement, learning, compensation, and more — all in one flexible, easy-to-use solution. Designed for forward-thinking companies, Leapsome simplifies and automates HR processes across the entire employee lifecycle — from onboarding to reviews, surveys, development, and beyond. With powerful AI capabilities, built-in best practices, and interconnected people analytics, Leapsome enables better decisions, less admin, and more impact. More than 1,750 HR teams, managers, and leaders trust Leapsome to elevate their people strategy and build cultures where employees grow and thrive. Leapsome was founded in 2016 by Kajetan Armansperg and Jenny Podewils. 💬 Join our Slack community with hundreds of other HR & People Ops pros: https://hubs.li/Q02\_B0Gc0 📧 Get the newsletter with the best HR & People Ops resources https://hubs.li/Q02\_B0Nw0 **Average Rating:** 4.8/5.0 **Total Reviews:** 2,313 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10) - **Permissions:** 9.1/10 (Category avg: 8.6/10) - **Question Types:** 9.1/10 (Category avg: 8.8/10) - **Data Exporting:** 8.8/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Leapsome](https://www.g2.com/sellers/leapsome) - **Company Website:** https://www.leapsome.com - **Year Founded:** 2016 - **HQ Location:** New York, New York, United States - **Twitter:** @leapsome (1,895 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17954843/ (146 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Senior Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Mid-Market, 19% Enterprise #### Pros & Cons **Pros:** - Ease of Use (886 reviews) - Helpful (480 reviews) - Intuitive (452 reviews) - Simple (450 reviews) - Feedback (426 reviews) **Cons:** - Missing Features (142 reviews) - Learning Curve (138 reviews) - Navigation Difficulty (132 reviews) - Not Intuitive (120 reviews) - Feedback Issues (115 reviews) ### 12. [Mentimeter](https://www.g2.com/products/mentimeter/reviews) Mentimeter is the audience engagement platform. Easy-to-use, interactive, and innovative; presenting has never been less stressful and more effortless! Create unique and dynamic presentations that will impress and engage your audience. With Mentimeter you can better connect with your students, colleagues, and clients. No matter if it is a lecture, workshop or meeting, Mentimeter has been designed to suit every type of presentation. Zoom and Teams integrations make it even easier to stand out in the remote and hybrid world. 1.Build a presentation The easy-to-use online editor makes presentation building a quick and easy process. Create a full slide deck filled with questions, polls, quizzes, content slides, word clouds, and more. 2. Connect with your audience Your audience uses their smartphones to connect to the presentation where they can submit responses. The real-time visual will help spark chat, discuss, and debate no matter if the meeting takes place online or in-person. 3. Learn from the experience Once the presentation is over, download the results and use what you have learned to improve for future meetings, classes or conferences. **Average Rating:** 4.7/5.0 **Total Reviews:** 784 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10) - **Permissions:** 8.1/10 (Category avg: 8.6/10) - **Question Types:** 8.9/10 (Category avg: 8.8/10) - **Data Exporting:** 8.3/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Mentimeter](https://www.g2.com/sellers/mentimeter) - **Year Founded:** 2014 - **HQ Location:** Stockholm - **Twitter:** @Mentimeter (10,441 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2413809/ (414 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Teacher, Lecturer - **Top Industries:** Higher Education, Education Management - **Company Size:** 35% Small-Business, 34% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (297 reviews) - Engagement (277 reviews) - Interactive Engagement (225 reviews) - Fun (185 reviews) - Presentations (180 reviews) **Cons:** - Limited Customization (105 reviews) - Missing Features (97 reviews) - PowerPoint Integration (84 reviews) - PowerPoint Issues (78 reviews) - Limited Features (77 reviews) ### 13. [Userpilot](https://www.g2.com/products/userpilot/reviews) Userpilot is an all-in-one platform for Product, UX, and Marketing teams. It combines Product Analytics, Session Replay, In-app Engagement and In-app Surveys to help you increase product adoption. Userpilot allows teams to build user onboarding flows, launch product announcements, improve your UX & product adoption, provide self-serve support, collect feedback in-app , all code-free. It also provides you with powerful product analytics tools (funnels, trends, paths, cohorts) so you can make informed, data-driven product decisions. NEW: Session Replay: Learn how users navigate your product, find bugs, and spot friction points by watching their sessions. Integrations: Mixpanel, Amplitude, Heap, Intercom, Segment, Webhooks, HubSpot, Salesforce. **Average Rating:** 4.6/5.0 **Total Reviews:** 974 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10) - **Permissions:** 8.3/10 (Category avg: 8.6/10) - **Question Types:** 8.6/10 (Category avg: 8.8/10) - **Data Exporting:** 8.1/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Userpilot](https://www.g2.com/sellers/userpilot) - **Company Website:** https://userpilot.com/ - **Year Founded:** 2019 - **HQ Location:** Austin, US - **Twitter:** @teamuserpilot (803 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/27027108/ (78 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Product Manager, Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 54% Mid-Market, 37% Small-Business #### Pros & Cons **Pros:** - Ease of Use (293 reviews) - Intuitive (182 reviews) - Easy Setup (165 reviews) - Customer Support (158 reviews) - Helpful (156 reviews) **Cons:** - Learning Curve (108 reviews) - Steep Learning Curve (93 reviews) - Limited Customization (62 reviews) - Limitations (42 reviews) - Expensive (38 reviews) ### 14. [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business. **Average Rating:** 4.6/5.0 **Total Reviews:** 5,234 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Permissions:** 8.8/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.8/10) - **Data Exporting:** 9.2/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [G2](https://www.g2.com/sellers/g2) - **Company Website:** https://www.g2.com - **Year Founded:** 2012 - **HQ Location:** Chicago, USA - **Twitter:** @G2dotcom (32,944 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2641084/ (1,448 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 44% Small-Business, 36% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (241 reviews) - Authenticity (167 reviews) - Reviews (143 reviews) - User Reviews (141 reviews) - Real Reviews (131 reviews) **Cons:** - Review Issues (105 reviews) - Biased Reviews (65 reviews) - Lack of Clarity (55 reviews) - Time Consumption (34 reviews) - Confusion (30 reviews) ### 15. [Delighted](https://www.g2.com/products/delighted/reviews) Delighted is the fastest and easiest way to gather real time, actionable feedback from your customers, employees, partners, and vendors. Trusted by Uber, Cisco, Slack, Bonobos, Instacart, Target, and thousands of other brands to measure, understand, and improve experiences. Organizations using Delighted can instantly collect, analyze & distribute customer feedback, enabling them to align customer needs with business growth, measure the customer voice over time & proactively reduce churn. **Average Rating:** 4.7/5.0 **Total Reviews:** 59 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10) - **Permissions:** 9.6/10 (Category avg: 8.6/10) - **Question Types:** 10.0/10 (Category avg: 8.8/10) - **Data Exporting:** 9.6/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics (42,143 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,019 employees on LinkedIn®) - **Ownership:** NASDAQ: XM **Reviewer Demographics:** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 62% Mid-Market, 40% Small-Business ### 16. [Matter](https://www.g2.com/products/matter-app/reviews) Bring employee recognition, rewards, surveys, and more directly into Slack or Microsoft Teams! 💜 Trusted by 4,700+ companies, including Sephora, Petco, Shell, Bolt, JiffyLube, Siemens, Carrier, True Classic, Microsoft, Sotheby’s, and many more! ✅ Free 14-Day Trial – Full access to all features, no credit card required ✅ 2-Minute Setup – Start building culture instantly ✅ Free Forever Plan – Keep core kudos recognition features at no cost Matter helps you build culture, boost engagement, and create happier teams — all where work happens. What you can do with Matter: 🎉 Recognition: Celebrate wins together with peer-to-peer kudos recognition tied to your company values. Create a recognition habit with Feedback Friday™ — automatic engagement reminders that gamify recognition and encourage participation. 🎁 Rewards: 5,500+ reward options across 200+ countries. Turn recognition into rewards people love — gift cards, premium gifts, donations, prepaid cards, monetary options, and more! Create your own rewards store with custom company-branded rewards. Whether it’s an extra day off, an exclusive t-shirt, or a unique perk, offer rewards that match your culture. 📋 Surveys: Collect continuous feedback and insights with pulse surveys, eNPS, custom employee surveys, and automated onboarding surveys, all delivered natively inside Microsoft Teams (and via email). Boost response rates by up to 10x with seamless delivery and built-in rewards. 🏆 Challenges & Incentives: Drive action with customizable challenges and incentives that align with your goals, reinforce company culture, and reward behaviors that move people forward. 🥳 Celebrations & Milestones: Never miss a birthday or work anniversary with automated celebrations and reward delivery — strengthening team connection and culture for every special moment and service milestone. 📊 Analytics & Reporting: Access real-time dashboards, exportable data reports, manager-level insights, advanced filtering across groups (e.g., departments) and segments, and fully custom reporting to understand and improve engagement across your organization. ⚙️ Integrations: Matter integrates natively with Slack, Microsoft Teams, and 200+ HRIS systems for turn-key integration and data import. API access for all your reporting, accounting, and billing requirements. What companies are saying about Matter: - “Our company’s culture & morale changed overnight! In under 2 months, we’ve had over 2,000 kudos sent and 80%+ engagement across all employees. Matter has motivated people to participate like no other software we have ever used.” — Jeff Hagel, President - “I love how easy it is for employees to recognize each other with kudos. Matter has boosted morale, increased employee engagement, and it’s now a strong presence in our company culture.” — Michael Margolese, Senior Human Resources Manager - “Matter helps our employees feel more valued, rewarded, and recognized. It’s a very fun and easy-to-use platform that has created a positive experience and engagement for our people while also helping to reinforce our core values daily.” — Taylor Rapp, Director of People & Culture **Average Rating:** 4.7/5.0 **Total Reviews:** 1,183 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 9.0/10 (Category avg: 8.8/10) - **Data Exporting:** 9.3/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Matter](https://www.g2.com/sellers/matter-3982001e-ce7e-4670-a111-96d93a9900db) - **Company Website:** https://www.matterapp.com - **Year Founded:** 2017 - **HQ Location:** San Francisco, California - **Twitter:** @matterapp (934 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/matterapp (3 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Customer Service Representative, Product Manager - **Top Industries:** Marketing and Advertising, Information Services - **Company Size:** 49% Small-Business, 37% Mid-Market #### Pros & Cons **Pros:** - Recognition (429 reviews) - Appreciation (364 reviews) - Employee Recognition (278 reviews) - Peer Recognition (278 reviews) - Ease of Use (259 reviews) **Cons:** - Limited Options (50 reviews) - Limited Customization (49 reviews) - Excessive Notifications (39 reviews) - Coin Limitations (37 reviews) - Annoying Distractions (30 reviews) ### 17. [SurveyMars](https://www.g2.com/products/surveymars/reviews) SurveyMars is a completely free survey and poll maker platform. With unlimited surveys, questions, and responses, you can gather insights quickly and effortlessly. Get started for free and there is no credit card required. **Average Rating:** 4.7/5.0 **Total Reviews:** 117 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10) - **Permissions:** 9.0/10 (Category avg: 8.6/10) - **Question Types:** 9.2/10 (Category avg: 8.8/10) - **Data Exporting:** 9.0/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [SurveyMars](https://www.g2.com/sellers/surveymars) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/surveymars/ (7 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 68% Small-Business, 17% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (373 reviews) - Simple (192 reviews) - Ease of Creation (175 reviews) - Helpful (171 reviews) - Easy Setup (151 reviews) **Cons:** - Limited Customization (119 reviews) - Limited Data Analysis (84 reviews) - Survey Issues (65 reviews) - Missing Features (64 reviews) - Poor Visualization (49 reviews) ### 18. [Tally](https://www.g2.com/products/tally-forms-tally/reviews) Say Goodbye to Boring Forms Tally is the simplest way to create online forms for free. No coding required — just type your questions like you would in a doc, and you’re ready to go. The best part? You get unlimited forms and submissions for free. 💨 As simple as it gets: Tally is the intuitive form builder you’ve been searching for. Just type and build any type of form in seconds.
 🆓 Unlimited submissions for free: Say goodbye to paywalls. With Tally, you can create unlimited forms and collect unlimited submissions at no cost, as long as you follow our fair usage guidelines.
 💬 Exceptional customer support: At Tally, our users come first. As an independent company, we build in public with a roadmap shaped by your feedback and provide fast, responsive support. **Average Rating:** 4.8/5.0 **Total Reviews:** 113 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10) - **Permissions:** 8.9/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.8/10) - **Data Exporting:** 9.2/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Tally Forms](https://www.g2.com/sellers/tally-forms) - **Year Founded:** 2020 - **HQ Location:** Ghent, BE - **Twitter:** @TallyForms (14,061 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tallyforms/ (403 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder - **Top Industries:** Computer Software, Consulting - **Company Size:** 82% Small-Business, 10% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (33 reviews) - Easy Setup (15 reviews) - Integrations (15 reviews) - Simple (13 reviews) - Customer Support (11 reviews) **Cons:** - Learning Curve (6 reviews) - Missing Features (6 reviews) - Limited Customization (5 reviews) - Form Issues (4 reviews) - Layout Issues (3 reviews) ### 19. [Assembly by Quantum Workplace](https://www.g2.com/products/assembly-by-quantum-workplace/reviews) 🚀 Assembly: Modern Employee Recognition That Drives Retention, Culture, and ROI Assembly is an employee recognition and engagement platform that helps HR teams build high-performing, connected cultures. Designed for hybrid and remote teams, Assembly makes it easy for peers and managers to celebrate everyday wins, milestones, and company values — boosting morale and reducing turnover. 🌟 Peer & Manager Recognition Enable continuous appreciation across your organization. Employees can easily recognize peers, while managers drive impact with structured awards and multi-level approval workflows. 🎉 Automated Celebrations Never miss a birthday, work anniversary, or new hire welcome. Assembly automates milestone celebrations, so no one feels forgotten — even in distributed teams. 🎁 Flexible Rewards Catalog Offer digital gift cards, meaningful experiences, charitable donations, branded swag, and even Amazon rewards. Tailor your catalog to global and local preferences. 🏆 Awards, 📣 Announcements & 🎯 Challenges Celebrate excellence with formal awards, keep teams aligned with timely announcements, and spark engagement with fun, gamified challenges that build energy, participation, and shared purpose. ✍️ AI-Generated Recognition Messages Make giving recognition easier with our AI-powered assistant. Employees get help crafting personalized, authentic, and values-aligned messages that resonate. 🧠 AI-Powered Insights with DoraAI Use DoraAI to uncover recognition trends, engagement gaps, and cultural health across your company. Get instant answers, smart recommendations, and beautiful data visualizations. 📊 Manager Dashboards & Notifications Managers get proactive alerts when team members are recognized or celebrated, plus insights into team engagement, participation, and recognition patterns. 🖼️ Custom Branding Customize logos, colors, email templates, core values, and reward types to align with your brand identity and culture — no generic experience here. 🌍 Multilingual Support Foster global participation with localized experiences for international and distributed teams. 💎 Premium Customer Support Get fast, expert onboarding and dedicated support to ensure your program is successful from day one. **Average Rating:** 4.8/5.0 **Total Reviews:** 3,713 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10) - **Permissions:** 9.3/10 (Category avg: 8.6/10) - **Question Types:** 9.2/10 (Category avg: 8.8/10) - **Data Exporting:** 8.8/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Quantum Workplace](https://www.g2.com/sellers/quantum-workplace) - **Company Website:** https://www.quantumworkplace.com - **Year Founded:** 2002 - **HQ Location:** Omaha, NE - **Twitter:** @QuantumWork (1,908 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/350249/ (147 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 67% Mid-Market, 18% Enterprise #### Pros & Cons **Pros:** - Recognition (1652 reviews) - Ease of Use (1337 reviews) - Rewards (1164 reviews) - Appreciation (1160 reviews) - Peer Recognition (1143 reviews) **Cons:** - Limited Options (204 reviews) - Reward Limitations (203 reviews) - Limited Points (194 reviews) - Not User-Friendly (158 reviews) - Confusion (141 reviews) ### 20. [ArcGIS Survey123](https://www.g2.com/products/arcgis-survey123/reviews) ArcGIS Survey123 provides an end to end, location aware, form-centric data gathering solution. With Survey123 you can design powerful smart forms and leverage them throughout your organization to streamline the way you work. Organizations worldwide use Survey123 to support asset and inventory inspection workflows, perform field damage assessments, support citizen science, crowdsourcing efforts and much more. Survey123 is included with ArcGIS, and provides powerful features to help you leverage the power of location to boost your productivity while capturing data and analyzing the results of your surveys. **Average Rating:** 4.3/5.0 **Total Reviews:** 58 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10) - **Permissions:** 8.9/10 (Category avg: 8.6/10) - **Question Types:** 8.3/10 (Category avg: 8.8/10) - **Data Exporting:** 9.3/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Esri](https://www.g2.com/sellers/esri) - **Year Founded:** 1969 - **HQ Location:** Redlands, CA - **Twitter:** @Esri (188,797 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5311/ (7,207 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Government Administration, Environmental Services - **Company Size:** 41% Mid-Market, 29% Enterprise #### Pros & Cons **Pros:** - Ease of Use (5 reviews) - Efficiency (4 reviews) - Customization (3 reviews) - Easy Integrations (3 reviews) - Setup Ease (3 reviews) **Cons:** - Complexity (4 reviews) - Limited Customization (3 reviews) - Limited Features (3 reviews) - Survey Issues (3 reviews) - Upload Issues (3 reviews) ### 21. [Vevox](https://www.g2.com/products/vevox/reviews) Vevox is a real-time polling and anonymous Q&A platform for employee engagement. Rated #1 by users across Trustpilot, G2, and Capterra, Vevox makes online and in-person meetings & classes unmissable by providing participants, wherever they are located, the opportunity to have an equal say. Participants can freely interact by using the Vevox App or integrations to answer polls or contribute to Q&A’s through their smartphones or laptops. Giving your staff a voice and hearing their feedback has never been easier, or more inclusive. What makes it so good? Vevox is the most intuitive employee engagement technology there is, with user friendly features that have been fine-tuned in partnership with customers just like you. Vevox users say their hybrid comms meetings have been transformed. Getting started is quick and easy and the platform can run independently as a standalone tool, or seamlessly integrates with your existing meeting tech, including Microsoft Teams, Zoom, PowerPoint and other technologies, offering a one-stop solution to running successful and engaging hybrid meetings. Make your meetings more interactive, democratic – and more fun! **Average Rating:** 4.7/5.0 **Total Reviews:** 423 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 9.3/10 (Category avg: 8.8/10) - **Data Exporting:** 8.8/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [Vevox](https://www.g2.com/sellers/vevox) - **Company Website:** https://vevox.com - **Year Founded:** 2016 - **HQ Location:** Oakhanger, GB - **Twitter:** @Vevoxapp (2,574 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17942170 (22 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Senior Lecturer, Director - **Top Industries:** Higher Education, Pharmaceuticals - **Company Size:** 40% Enterprise, 30% Small-Business #### Pros & Cons **Pros:** - Ease of Use (178 reviews) - Engagement (111 reviews) - Features (97 reviews) - Interactive Engagement (86 reviews) - Interactive Polling (85 reviews) **Cons:** - PowerPoint Integration (24 reviews) - PowerPoint Issues (24 reviews) - Missing Features (22 reviews) - Integration Issues (20 reviews) - Limited Customization (20 reviews) ### 22. [SOCi](https://www.g2.com/products/soci/reviews) SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,914 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10) - **Permissions:** 8.7/10 (Category avg: 8.6/10) - **Question Types:** 8.6/10 (Category avg: 8.8/10) - **Data Exporting:** 8.7/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [SOCi](https://www.g2.com/sellers/soci) - **Company Website:** https://www.soci.ai/ - **Year Founded:** 2012 - **HQ Location:** San Diego, California - **LinkedIn® Page:** https://www.linkedin.com/company/soci-inc-/ (632 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 51% Small-Business, 29% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1211 reviews) - Post Scheduling (808 reviews) - Scheduling Posts (653 reviews) - Centralized Management (644 reviews) - Scheduling (633 reviews) **Cons:** - Missing Features (301 reviews) - Posting Issues (274 reviews) - Limited Features (237 reviews) - Learning Curve (205 reviews) - Improvement Needed (185 reviews) ### 23. [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) SurveySparrow is an AI-powered Customer Experience platform that goes further — bringing feedback from surveys, reviews, support conversations, calls, and social media into one place, and turning it into insights your team can act on the same day. Instead of managing a feedback program, you build a continuous system that improves customer satisfaction, retention, and growth. Try it free for 14 days. No credit card required. What Running CX on SurveySparrow Actually Looks Like: You want to run a survey — but not the kind that feels like a survey. With Conversational Surveys, it feels like a chat. Customers don't fill in a form; they have a conversation, and that changes everything. Response rates go up by 40%, and the answers actually mean something. But a good question only gets you so far. So Echo AI steps in mid-conversation, automatically asking the follow-ups your team would have asked anyway. The score comes with the story behind it. Now you've got responses — hundreds of them, maybe thousands. CogniVue reads every single one. Sentiment, themes, and trends all surfaced automatically, before anyone on your team opens a dashboard. No spreadsheets. No manual tagging. No waiting. And you didn't have to spend days building the survey in the first place. The AI Survey Builder suggested the questions, the logic, and the flow based on what you were trying to find out. Auto-Translate made sure it ran in every language your customers speak, across every channel they use — surveys, reviews, social, support, calls. All of it lands in one place through Omnichannel Feedback Collection. Your NPS, CSAT, and CES dashboards now reflect the full picture. Leadership sees what's happening in real time. And when something needs action, Workflow Automation makes sure it gets it — triggering follow-ups, notifying the right teams, and pushing data directly into Salesforce, HubSpot, Slack, Jira, and 95+ other tools without anyone having to move a thing manually. For teams in the field, there are Offline Surveys. For research that needs a human face, Video Surveys. For regulated industries, HIPAA Compliance. And for companies that want the entire experience to feel theirs unmistakably, Add Your Own Brand keeps your brand front and centre across every survey, every communication, and every customer touchpoint. That's the full loop. From the first question to the last action handled. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,004 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 8.8/10 (Category avg: 8.8/10) - **Data Exporting:** 8.6/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [SurveySparrow Inc.](https://www.g2.com/sellers/surveysparrow-inc) - **Company Website:** https://surveysparrow.com/ - **Year Founded:** 2017 - **HQ Location:** Palo Alto, California - **Twitter:** @surveysparrow (906 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13253328 (447 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder, CEO - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 68% Small-Business, 24% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (23 reviews) - Helpful (17 reviews) - User Interface (17 reviews) - Features (16 reviews) - Intuitive (15 reviews) **Cons:** - Poor Reporting (11 reviews) - Difficult Reporting (10 reviews) - Limited Customization (10 reviews) - Limited Reporting (10 reviews) - Expensive (9 reviews) ### 24. [PerformYard Performance Management](https://www.g2.com/products/performyard-performance-management/reviews) PerformYard is a complete, AI-driven employee performance toolkit. With it, you can build your vision of performance management with an easy-to-use system your people will love. Get streamlined, AI-assisted performance reviews, 1:1 meetings, goal management, continuous feedback, and engagement surveys all in one place. With PerformYard your organization can continuously improve, use AI-powered recommendations, and develop a high-performance culture. _PerformYard’s AI-powered performance management workflows, engagement tools, and data dashboards help you take the tactical actions necessary to get the best version of your people. The platform creates a natural feedback loop, scientifically validated engagement surveys inform your strategy and the most flexible AI-powered performance management platform on the market evolves as your strategy does. A highly engaged and productive workforce is a journey and PerformYard AI is here to guide you. Performance: PerformYard’s AI-driven performance management toolkit makes it easy to streamline the entire process, bringing review cycles, goals, feedback, and performance data analysis into one platform that can surface AI insights for every employee. Engagement: PerformYard Engagement allows you to fine-tune your organization with anonymous engagement surveys, visual data, and AI-powered recommendations to build a strong culture of energized, productive employees. Flexibility: PerformYard helps you build a unique performance feedback loop for your specific company culture with a rich feature set that can accommodate the needs of every kind of organization Simplicity: PerformYard makes life easy for HR, managers, and employees with a centralized platform for performance and feedback. AI-powered summaries and automation capture all your performance data in one platform with detailed AI reporting. Human support: We provide the best support in the industry, always human, on-the-phone, free and unlimited._ **Average Rating:** 4.7/5.0 **Total Reviews:** 1,226 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [PerformYard](https://www.g2.com/sellers/performyard) - **Company Website:** https://performyard.com - **Year Founded:** 2013 - **HQ Location:** Arlington, VA - **Twitter:** @PerformYard (2,091 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3239388/ (114 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Director of Human Resources, Consultant - **Top Industries:** Accounting, Information Technology and Services - **Company Size:** 69% Mid-Market, 23% Small-Business #### Pros & Cons **Pros:** - Ease of Use (374 reviews) - Goal Setting (185 reviews) - Helpful (126 reviews) - Simple (115 reviews) - Goal Tracking (110 reviews) **Cons:** - Goal Confusion (58 reviews) - Navigation Difficulty (49 reviews) - Limited Customization (42 reviews) - Missing Features (35 reviews) - Learning Curve (34 reviews) ### 25. [AhaSlides](https://www.g2.com/products/ahaslides/reviews) AhaSlides: The All-in-One Interactive Presentation Software for Real-Time Engagement AhaSlides is an industry-leading interactive presentation platform designed to transform passive audiences into active participants. Trusted by over 4 million educators and business professionals worldwide, AhaSlides provides a comprehensive suite of engagement tools for meetings, classrooms, hybrid training sessions, and live events. The Ultimate Solution for Audience Engagement In an era of remote work and digital classrooms, "death by PowerPoint" is a major hurdle for communication. AhaSlides solves this by making every slide a two-way conversation. Our cloud-based presentation software allows you to build dynamic decks featuring: Live Polling & Surveys: Gather instant feedback, run pulse checks, and visualize results with bar charts, donuts, and pie charts. Gamified Quizzes & Leaderboards: Turn learning into a fun, competitive experience with live trivia, timed answers, and real-time scoreboards. Interactive Word Clouds: Crowdsource ideas and visualize the "big picture" of audience sentiment in seconds. Real-Time Q&A: Facilitate transparent dialogue with audience upvoting and moderation tools, perfect for all-hands meetings and town halls. Brainstorming & Idea Boards: Allow participants to submit, categorize, and vote on ideas to foster true collaboration. Designed for Every Use Case Whether you are looking for a Slido alternative for corporate events or a Mentimeter alternative for higher education, AhaSlides is built to be versatile: For Corporate Training & HR: Boost retention in employee onboarding and professional development workshops. For Educators & Lecturers: Increase student participation with formative assessments and interactive icebreakers. For Event Organizers: Scale your engagement from small team-building sessions to massive international conferences. Seamless Participation – No App Required One of the biggest barriers to engagement is technical friction. With AhaSlides, participants join your session instantly via a QR code or a custom URL using their mobile browser. There is no app download needed, ensuring 100% participation regardless of the device. Advanced Features & Integrations AhaSlides integrates seamlessly into your existing tech stack, supporting Microsoft PowerPoint, Google Slides, Microsoft Teams, and Zoom. Presenters can take advantage of our AI-powered slide assistant to generate quiz questions instantly, and deep-dive into post-session reports and analytics to measure engagement ROI. Join the mission to end boring presentations. Start for free today and see why AhaSlides is the preferred choice for interactive communication! **Average Rating:** 4.7/5.0 **Total Reviews:** 329 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10) - **Permissions:** 8.5/10 (Category avg: 8.6/10) - **Question Types:** 9.0/10 (Category avg: 8.8/10) - **Data Exporting:** 8.5/10 (Category avg: 8.6/10) **Seller Details:** - **Seller:** [AhaSlides](https://www.g2.com/sellers/ahaslides) - **Company Website:** https://ahaslides.com - **Year Founded:** 2019 - **HQ Location:** Singapore - **Twitter:** @AhaSlides (523 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/26480354/ (48 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Teacher, Professor - **Top Industries:** Higher Education, Education Management - **Company Size:** 55% Small-Business, 32% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (161 reviews) - Engagement (134 reviews) - Features (129 reviews) - Fun (101 reviews) - Interactive Engagement (95 reviews) **Cons:** - Limited Options (46 reviews) - Limited Customization (43 reviews) - Missing Features (39 reviews) - Expensive (38 reviews) - Access Limitations (31 reviews) ## Parent Category [Collaboration & Productivity Software](https://www.g2.com/categories/collaboration-productivity) ## Related Categories - [Employee Engagement Software](https://www.g2.com/categories/employee-engagement) - [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) - [User Research Tools](https://www.g2.com/categories/user-research) --- ## Buyer Guide ### What You Should Know About Survey Software ### What is Survey Software? Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment. Key Benefits of Survey Software - Collect feedback and data efficiently - Leverage data to develop strategy - Gain customer insight - Manage the survey process ### Why Use Survey Software? Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data. **Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it. **Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses. **Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels. ### Who Uses Survey Software? HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information. **Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs. **Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys. **HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace. **Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development. ### Kinds of Survey Software There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online. ### Survey Software Features Survey software often contains, but is not limited to, the following features: **Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more. **Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team. **Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more. **Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis. **Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself. **Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before. #### Additional Survey Software Features **Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection. **White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness. **Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score. **Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions. ### Trends Related to Survey Software There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole. **Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data. **Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with. **Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning. **Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward. **Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data. **Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward. ### Potential Issues with Survey Software **Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might. **Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place. **Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected. ### Software and Services Related to Survey Software Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories. [**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles. **Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy. ### What are the best software tools for creating professional surveys? Here are some leading software platforms for creating professional, high-quality surveys with ease: - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys. - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback. - [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents. - [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility. - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights. ### What are the most user-friendly survey software tools for small teams? Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights: - [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration. - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools. - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement. - [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills. - [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.