# Best Survey Software for Small Business - Page 6

## How Many Survey Software Products Does G2 Track?

**Total Products under this Category:** 558

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sphinx Declic (+2.35%) - Among all products in this category, Sphinx Declic recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Survey Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 154,300+ Authentic Reviews
- 558+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Survey Software
 ![G2 Grid® for Survey Software plotting products by satisfaction and market presence](https://www.g2.com/categories/survey/grids.png?focus%5B%5D=1434&focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=13751&focus%5B%5D=15217&focus%5B%5D=933&focus%5B%5D=8809&focus%5B%5D=663)

Highlighted products: Google Workspace, SurveyMonkey, Jotform, Typeform, QuestionPro, Constant Contact, Zoho Survey, and Microsoft 365.

Underlying data: [Grid® JSON](https://www.g2.com/categories/survey/grids.json?focus%5B%5D=google-workspace&focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=typeform&focus%5B%5D=questionpro&focus%5B%5D=constant-contact&focus%5B%5D=zoho-survey&focus%5B%5D=microsoft365&segment=small-business)

**Sponsored**

### Brilliant Assessments

Brilliant Assessments is a sophisticated assessment platform designed to facilitate the creation and deployment of fully white-labeled assessments that yield high-quality, detailed feedback reports based on respondents' answers. This platform caters to various use cases, enabling users to generate reports for individuals, teams, or organization-wide assessments. The flexibility of the reporting format is enhanced by the use of Microsoft Word templates, allowing users to customize the look and feel of their documents to align with their branding or specific requirements. Targeted primarily at organizations, educational institutions, and professionals in need of comprehensive assessment solutions, Brilliant Assessments empowers domain experts to create sophisticated assessments without requiring IT assistance. The intuitive interface simplifies the process of building assessments, making it accessible for users with varying levels of technical expertise. This feature is particularly beneficial for HR departments, educational administrators, and consultants who need to gather and analyze feedback efficiently. The platform's key features include fully automated scoring, which eliminates the need for users to write, debug, or maintain complex formulas. This automation not only saves time but also ensures accuracy in scoring assessments. Additionally, the responsive design of the assessments allows for seamless deployment on desktops, tablets, and mobile devices, making it convenient for respondents to participate from any device. The ability to manage responses comprehensively, including purchasing responses directly through the platform, adds further value for partners and customers. Brilliant Assessments also offers advanced capabilities such as benchmarking against previous responses and the ability to define unlimited peer groups using the classifier feature. This allows organizations to track individual and cohort progress over time effectively. The Word Add-in enhances the reporting process by providing 17 different chart types and customizable text based on ratings, streamlining the creation of insightful reports. Furthermore, the integration with Stripe facilitates the purchase of responses, reports, and cohorts, while Zapier integration allows for connectivity with over 5,000 applications, enhancing the platform's versatility. With a 14-day free trial and unlimited support from Customer Success Managers, Brilliant Assessments ensures that users can explore its features and receive assistance as needed. This commitment to user support, combined with its comprehensive assessment capabilities, positions Brilliant Assessments as a valuable tool for those seeking to enhance their feedback and evaluation processes.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=28&secure%5Bchosen_at%5D=2026-08-03T04%3A38%3A12Z&secure%5Bdisplayable_resource_id%5D=28&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=28&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=48238&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%2Fsmall-business%3Fpage%3D6%26selected_view%3Dgrid&secure%5Btoken%5D=6695170e9b855ae9249c4257c34ca11375b8020a13736061e00caf742036d9c3&secure%5Burl%5D=https%3A%2F%2Fwww.brilliantassessments.com%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dpartner_promotion%26utm_id%3Dad&secure%5Burl_type%5D=custom_url)

### [eSurvey](https://www.g2.com/products/esurvey/reviews)

eSurvey is a comprehensive survey software solution designed to facilitate the creation, distribution, and analysis of surveys across multiple platforms, including web, mobile devices, telephone, and paper questionnaires. It caters to a wide range of research needs, from simple polls to complex, mixed-mode surveys, making it suitable for market research, public opinion polling, and employee satisfaction assessments. Key Features and Functionality: - Multi-Platform Support: Conduct surveys via web, mobile devices (Android smartphones and tablets), telephone, and paper, allowing flexibility in data collection methods. - Advanced Questionnaire Logic: Implement sophisticated logic instructions, such as branching, randomization of questions and answer choices, piping, and consistency checks, to enhance survey flow and data quality. - Voice Capture Module: Record respondents' answers in their own voices, facilitating the collection of qualitative data and richer insights. - Comprehensive Reporting Tools: Generate results in various formats, including tables, charts, and text, with customizable reports that can be printed, uploaded online, or exported to word processors, spreadsheets, or statistical programs like SPSS. - Multilingual Support: Conduct surveys in multiple languages, including those using non-Roman characters, to reach a diverse respondent base. Primary Value and User Solutions: eSurvey addresses the need for a versatile and efficient survey tool that adapts to various data collection methods and research requirements. By offering advanced features like complex logic, voice capture, and robust reporting capabilities, it enables organizations to gather accurate and meaningful data. Its support for multiple languages and platforms ensures accessibility and inclusivity, making it an ideal solution for businesses and researchers aiming to understand and engage with diverse audiences effectively.

**Average Rating:** 4.3/5.0

**Total Reviews:** 136

#### How Do G2 Users Rate eSurvey?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind eSurvey?

- **Seller:** [eSurvey](https://www.g2.com/sellers/esurvey)
- **Year Founded:** 2011
- **HQ Location:** Tel aviv
- **Twitter:** @esurvey  
4 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8febd55322c6be60dd973f6b3fe8bbcc6b7740472bcdd2f62bbed82356fdbd4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fesurvey-online-feedback-systems&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Games
- **Company Size:** 43% Medium, 37% Small

#### What Do G2 Reviewers Say About eSurvey?

_AI-generated summary from verified user reviews_

##### Pros

- Users find eSurvey to be **intuitive and user-friendly** , making survey creation and data analysis straightforward and efficient.
- Users appreciate eSurvey's **user-friendly functionality** , making survey creation and navigation easy and efficient.
- Users appreciate the **helpfulness** of eSurvey, citing its ease of use and effective feedback mechanisms.
- Users praise the **ease of creation** in eSurvey, appreciating its intuitive platform for building and analyzing surveys effortlessly.
- Users find eSurvey's **initial setup exceptionally straightforward** , enabling efficient survey creation and management across regions.

##### Cons

- Users find the **limited data analysis** in eSurvey lacking, expressing a desire for improved reporting and analytics features.
- Users express concern over the **low incentive rewards** and limited question variety, affecting their survey experience.
- Users find the **data visualization options limiting** , lacking advanced features for comprehensive analysis and customization.
- Users find the **limited customization options** in eSurvey restrict creative survey design, craving more flexibility and modern templates.
- Users find the **outdated design** of eSurvey limits engagement and lacks modern templates and customization options.

#### What Are Recent G2 Reviews of eSurvey?

**["Flexible survey tool that handles more complex research than most"](https://www.g2.com/survey_responses/esurvey-review-12730182)**

**Rating:** 4.0/5.0 stars

_— Mark E._

[Read full review](https://www.g2.com/survey_responses/esurvey-review-12730182)

**["Solid Data Collection, But Don’t Skip the Compliance Review"](https://www.g2.com/survey_responses/esurvey-review-12715079)**

**Rating:** 5.0/5.0 stars

_— Brooks A._

[Read full review](https://www.g2.com/survey_responses/esurvey-review-12715079)

#### What Are G2 Users Discussing About eSurvey?

- [How to install ESurvey?](https://www.g2.com/discussions/how-to-install-esurvey)
- [What is ESurvey CAD?](https://www.g2.com/discussions/what-is-esurvey-cad) - 1 comment, 1 upvote
- [What is E survey software?](https://www.g2.com/discussions/what-is-e-survey-software) - 1 upvote
- [How do I download ESurvey CAD?](https://www.g2.com/discussions/how-do-i-download-esurvey-cad) - 1 comment

### [FormAssembly](https://www.g2.com/products/formassembly/reviews)

FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of record, like Salesforce. With AI-assisted guidance from Fai, teams can design sophisticated workflows faster without sacrificing control or compliance.

**Average Rating:** 4.4/5.0

**Total Reviews:** 408

#### How Do G2 Users Rate FormAssembly?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind FormAssembly?

- **Seller:** [FormAssembly Inc.](https://www.g2.com/sellers/formassembly-inc)
- **Company Website:** www.formassembly.com
- **Year Founded:** 2006
- **HQ Location:** Bloomington, IN
- **Twitter:** @formassembly  
1,472 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0241e86043da62776eb81c5842d8f20c7568cd188356afca532d12307a8dece3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2316013%2F&secure%5Burl_type%5D=linkedin_company_website)  
150 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce Administrator, Salesforce Consultant
- **Top Industries:** Non-Profit Organization Management, Higher Education
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About FormAssembly?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly interface** of FormAssembly, enabling easy customization and quick implementation for their needs.
- Users praise the **excellent customer support** from FormAssembly, highlighting their helpfulness and timely responses.
- Users value the **seamless integrations** with Salesforce, enabling efficient data handling and enhancing overall user experience.
- Users value the **easy integrations** of FormAssembly, enabling seamless data collection and efficient Salesforce connectivity.
- Users love the **user-friendly interface and drag-and-drop capabilities** , making form updates and data collection seamless and efficient.

##### Cons

- Users experience **limited customization** options, frustrating branding flexibility and efficiency when managing multiple forms with FormAssembly.
- Users find the **missing features** of FormAssembly, like CRM connectors and PDF attachments, limit their efficiency.
- Users find FormAssembly **expensive** , particularly when accessing advanced features that are essential for their projects.
- Users experience **limitations in features and flexibility** , particularly with advanced options and customization capabilities.
- Users find **pricing issues** limiting, as advanced features often come at a premium, restricting access for smaller teams.

#### What Are Recent G2 Reviews of FormAssembly?

**["Flexible, Easy-to-Build Forms with Seamless Salesforce Integration"](https://www.g2.com/survey_responses/formassembly-review-13169549)**

**Rating:** 5.0/5.0 stars

_— Jackie W._

[Read full review](https://www.g2.com/survey_responses/formassembly-review-13169549)

**["Versatile Forms and Workflows with Powerful Salesforce and Google Sheets Integrations"](https://www.g2.com/survey_responses/formassembly-review-13155726)**

**Rating:** 4.5/5.0 stars

_— Amanda S._

[Read full review](https://www.g2.com/survey_responses/formassembly-review-13155726)

#### What Are G2 Users Discussing About FormAssembly?

- [What is FormAssembly used for?](https://www.g2.com/discussions/what-is-formassembly-used-for)

### [SurveyWriter](https://www.g2.com/products/surveywriter/reviews)

SurveyWriter is a comprehensive web-based survey platform designed to empower professional researchers and organizations in creating, deploying, and analyzing online surveys efficiently. Established in 1998, it offers a robust and intuitive interface that caters to the diverse needs of market research professionals, enabling the collection of meaningful insights without the necessity for extensive technical expertise. Key Features and Functionality: - User-Friendly Interface: SurveyWriter provides an intuitive interface with WYSIWYG question editing, spell checking, and drag-and-drop functionalities, simplifying the survey creation process. - Versatile Question Types: Supports a wide array of question formats, including multiple-choice, open-ended, ranking, and grid questions, allowing for tailored survey designs. - Customization Options: Offers extensive customization capabilities, enabling users to align surveys with their brand identity through personalized headers, footers, and color schemes. - Advanced Logic and Piping: Incorporates sophisticated survey logic, such as skip patterns, branching, and response piping, to create dynamic and respondent-specific surveys. - Real-Time Reporting and Analytics: Provides real-time data collection with built-in analytics tools, including crosstabs, significance testing, and various chart types, facilitating immediate and actionable insights. - Security Measures: Ensures data integrity and respondent confidentiality through features like password protection, cookie-based security, and quota controls. - Survey Administration Tools: Includes functionalities for managing multiple projects, client access areas, email alerts, and seamless integration with existing databases, enhancing administrative efficiency. Primary Value and User Solutions: SurveyWriter addresses the challenges faced by researchers in conducting online surveys by offering a cost-effective, feature-rich platform that streamlines the entire survey lifecycle. By eliminating the need for expensive software and technical programming skills, it democratizes access to professional-grade survey tools. The platform's real-time analytics and reporting capabilities enable users to make informed decisions swiftly, enhancing the overall effectiveness of their research initiatives. Furthermore, its commitment to data security and customization ensures that organizations can maintain brand consistency and respondent trust throughout their surveys.

**Average Rating:** 4.4/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate SurveyWriter?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Permissions:** 8.6/10 (Category avg: 8.6/10)
- **Question Types:** 9.2/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SurveyWriter?

- **Seller:** [SurveyWriter](https://www.g2.com/sellers/surveywriter)
- **Year Founded:** 1997
- **HQ Location:** Chicago, US
- **Twitter:** @SurveyWriter  
3,345 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3961e67319ae8e06f6627361e504c94bb5e316bb1ebacbd00175e5d7ba9a4948&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F212298%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Small, 26% Medium

#### What Do G2 Reviewers Say About SurveyWriter?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SurveyWriter, finding it simple to create, distribute, and analyze surveys quickly.
- Users appreciate the **simplicity** of SurveyWriter, enjoying its intuitive design for quick survey creation and analysis.
- Users commend the **efficiency** of SurveyWriter, noting quicker survey processing and seamless integration with HR systems.
- Users love the **engaging survey tools** that enhance interaction and ensure participant responses are captured effectively.
- Users appreciate the **intuitive interface** of SurveyWriter, making survey creation and distribution simple and efficient.

##### Cons

- Users find the **outdated user interface** of SurveyWriter in need of significant improvement for better functionality.
- Users face a **learning curve** with SurveyWriter due to its outdated interface, especially for advanced features.
- Users find the **limited range of customization options** in SurveyWriter frustrating, especially for complex survey needs.
- Users find the **limited range of customization options** in SurveyWriter frustrating, especially for advanced formatting and branching.
- Users find the **outdated interface** of SurveyWriter challenging, especially when attempting to utilize advanced features.

#### What Are Recent G2 Reviews of SurveyWriter?

**["User-Friendly for Seniors and Easy to Use"](https://www.g2.com/survey_responses/surveywriter-review-12776593)**

**Rating:** 5.0/5.0 stars

_— Cynthia F._

[Read full review](https://www.g2.com/survey_responses/surveywriter-review-12776593)

**["Surveywriter Makes Professional Web Surveys with Real-Time Data Analysis"](https://www.g2.com/survey_responses/surveywriter-review-12727155)**

**Rating:** 4.0/5.0 stars

_— Bharat M._

[Read full review](https://www.g2.com/survey_responses/surveywriter-review-12727155)

#### What Are G2 Users Discussing About SurveyWriter?

- [What is SurveyWriter used for?](https://www.g2.com/discussions/what-is-surveywriter-used-for) - 1 comment

### [WorkBuzz](https://www.g2.com/products/workbuzz/reviews)

WorkBuzz offers simple, flexible, and actionable employee engagement surveys, designed specifically for organisations with frontline, hybrid and remote workforces. Our employee listening tool is designed to give all employees a voice, wherever they are and whatever they do whilst empowering HR teams with the insights they need to reliably inform their people strategies. We’re all about simplicity and accessibility for all your employees — wherever they’re based, and whatever they do — and our platform is fully mobile- and tablet-optimised, with multiple ways to access and complete surveys. Our employee engagement experts and best-practice resources are on hand to help you craft questions, interpret results and drive positive change. Get all your feedback and analysis within minutes of your surveys closing, and segment results by demographic, seniority, location and more to truly understand what makes your people tick. Benchmark against your sector and track your progress to pinpoint the factors driving — or preventing — engagement in your organisation, and help managers prioritise and become better leaders.

**Average Rating:** 4.6/5.0

**Total Reviews:** 74

#### How Do G2 Users Rate WorkBuzz?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Permissions:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind WorkBuzz?

- **Seller:** [WorkBuzz Analytics](https://www.g2.com/sellers/workbuzz-analytics)
- **Company Website:** workbuzz.com
- **Year Founded:** 2018
- **HQ Location:** Milton Keynes, UK
- **Twitter:** @workbuzzd  
675 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d8af7ebda0bae0eecfeae342fe96a0c585f7454dc88a40d5df32f7ac279f4ba6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fworkbuzz%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Hospital & Health Care
- **Company Size:** 51% Medium, 28% Large

#### What Do G2 Reviewers Say About WorkBuzz?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of WorkBuzz, especially in creating surveys and navigating features effectively.
- Users appreciate the **supportive and passionate team** at WorkBuzz, enhancing the overall experience and innovation in feedback collection.
- Users appreciate the **excellent customer support** from WorkBuzz, enhancing their confidence and ease during implementation.
- Users appreciate the **easy setup** of WorkBuzz, making initial configuration quick and hassle-free.
- Users appreciate the **simple interface** of WorkBuzz, making it quick and easy to complete tasks effectively.

##### Cons

- Users face **survey issues** , including lack of search functions and challenges in accessing and comparing survey data effectively.
- Users find the **missing features** in WorkBuzz limit flexibility and increase administrative workload.
- Users find that **inadequate feedback** limits effective communication and analysis, making it difficult to gauge overall employee engagement.
- Users find the **inadequate filtering** of WorkBuzz frustrating, as it complicates the search for specific managers and information.
- Users find **navigation challenging** , as it requires scrolling and understanding filters to access information effectively.

#### What Are Recent G2 Reviews of WorkBuzz?

**["WorkBuzz Builds Confidence with Strong Privacy and Security"](https://www.g2.com/survey_responses/workbuzz-review-12787285)**

**Rating:** 5.0/5.0 stars

_— Jackie M._

[Read full review](https://www.g2.com/survey_responses/workbuzz-review-12787285)

**["Reliable, User-Friendly Platform for Finding Jobs and Connecting with Employers"](https://www.g2.com/survey_responses/workbuzz-review-12620692)**

**Rating:** 4.5/5.0 stars

_— Amongi L._

[Read full review](https://www.g2.com/survey_responses/workbuzz-review-12620692)

### [Ballpark - User Research and Surveys](https://www.g2.com/products/ballparkhq/reviews)

Ballpark is the fastest way to capture high-quality feedback on questions, marketing copy, designs and prototypes using task-driven questions. It's the perfect mix of survey, video and usability tasks, giving Ballpark unrivaled flexibility for every team. Pick from dozens of survey questions such as multiple-choice, ratings and open questions, alongside tasks, including image preference test, first click and 5 second tests. If you're validating designs and prototypes, our integrations with Figma and Marvel means you can get feedback early and often, with no-code required. Oh and you can also add pre-recorded video guides on every question, giving you the power to make your surveys and tests more personal, resulting in higher quality feedback. Ballpark gives you Our mission is to democratise research and feedback, making it more accessible to every team. Give Ballpark a try today, no credit card required.

**Average Rating:** 4.6/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Ballpark - User Research and Surveys?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Permissions:** 8.0/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Ballpark - User Research and Surveys?

- **Seller:** [Ballpark HQ](https://www.g2.com/sellers/ballpark-hq)
- **Year Founded:** 2022
- **HQ Location:** London, GB
- **Twitter:** @ballpark  
289 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0e7a0d502aa8d4f147f028acd5752f07e09d9875f91d24a91e9705663d5dcfd7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fballparkhq&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Medium, 31% Large

#### What Do G2 Reviewers Say About Ballpark - User Research and Surveys?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick customer support** from Ballpark, appreciating their responsiveness and helpful guidance throughout the process.
- Users appreciate the **ease of use** of Ballpark, enabling quick survey creation and management with seamless integrations.
- Users find the **ease of creation** of Ballpark exceptional, enabling quick and simple survey setup and customization.
- Users appreciate the **exceptional support** from Ballpark, highlighting their quick responses and willingness to assist throughout the process.

##### Cons

- Users desire greater **customization options** in Ballpark, wishing for features like multiple questions per page.
- Users find the **complexity** of Ballpark's design challenging, often hindering effective testing and usability.
- Users desire enhanced **integration options** for complex prototypes beyond Figma, limiting their functionality with advanced tools.
- Users face **layout issues** that hinder visibility and convenience during recordings, affecting user behavior insights.

#### What Are Recent G2 Reviews of Ballpark - User Research and Surveys?

**["Great experience and impressive customer support"](https://www.g2.com/survey_responses/ballpark-user-research-and-surveys-review-10858335)**

**Rating:** 5.0/5.0 stars

_— Andrew G._

[Read full review](https://www.g2.com/survey_responses/ballpark-user-research-and-surveys-review-10858335)

**["Impressive Usability Tool Backed by an Incredible Team"](https://www.g2.com/survey_responses/ballpark-user-research-and-surveys-review-12672702)**

**Rating:** 5.0/5.0 stars

_— Abbey P._

[Read full review](https://www.g2.com/survey_responses/ballpark-user-research-and-surveys-review-12672702)

#### What Are G2 Users Discussing About Ballpark - User Research and Surveys?

- [What is Ballpark - User Research and Surveys used for?](https://www.g2.com/discussions/what-is-ballpark-user-research-and-surveys-used-for)

### [Formidable Forms](https://www.g2.com/products/formidable-forms/reviews)

Formidable Forms is the most advanced WordPress form builder anywhere. Build a single contact form or complex multi-page forms with conditional logic, calculations, and file uploads. Then display the collected data with views and graphs. Get far more than just WordPress forms.

**Average Rating:** 4.8/5.0

**Total Reviews:** 102

#### How Do G2 Users Rate Formidable Forms?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 9.6/10 (Category avg: 8.6/10)
- **Question Types:** 9.5/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Formidable Forms?

- **Seller:** [Strategy11](https://www.g2.com/sellers/strategy11-9d4c7850-95b5-4acc-98ae-0c8589580cea)
- **Year Founded:** 2007
- **HQ Location:** Riverton, Utah
- **Twitter:** @Strategy11  
211 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b01108951e29182eac586bbb4b719dc20104cdfda10f7602dbc5cb472dab671&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstrategy-11%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 88% Small, 7% Medium

#### What Do G2 Reviewers Say About Formidable Forms?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **excellent customer support** from Formidable Forms, highlighting quick and helpful assistance from the team.
- Users praise the **ease of use** of Formidable Forms, enabling quick creation of complex forms effortlessly.
- Users appreciate the **robust feature set** of Formidable Forms, enhancing efficiency and supporting complex form creation.
- Users highlight the **excellent customer support** of Formidable Forms, appreciating quick responses and helpful assistance.
- Users value the **ease of creation** with Formidable Forms, enabling quick and efficient development of complex forms.

##### Cons

- Users find that the **learning curve** for mastering advanced features of Formidable Forms can be quite steep.
- Users find Formidable Forms **not user-friendly** , particularly when navigating complex features and settings issues over time.
- Users find the **pricing for smaller projects** too high, suggesting a need for more affordable single-use options.
- Users find the **complex features** of Formidable Forms confusing, even after extended use, impacting their overall experience.
- Users find the product **expensive** as advanced features require costly tiers and mastering them can be time-consuming.

#### What Are Recent G2 Reviews of Formidable Forms?

**["Powerful Data Collection Forms and a Wide API for Automation"](https://www.g2.com/survey_responses/formidable-forms-review-12955746)**

**Rating:** 5.0/5.0 stars

_— Robert C._

[Read full review](https://www.g2.com/survey_responses/formidable-forms-review-12955746)

**["Up and Running in Minutes—Logical, Flawless Forms"](https://www.g2.com/survey_responses/formidable-forms-review-12498741)**

**Rating:** 5.0/5.0 stars

_— Scott c._

[Read full review](https://www.g2.com/survey_responses/formidable-forms-review-12498741)

#### What Are G2 Users Discussing About Formidable Forms?

- [How do Formidables work?](https://www.g2.com/discussions/how-do-formidables-work)
- [How do you use formidable forms?](https://www.g2.com/discussions/how-do-you-use-formidable-forms)
- [Are formidable forms worth it?](https://www.g2.com/discussions/are-formidable-forms-worth-it) - 1 comment
- [What is formidable form?](https://www.g2.com/discussions/what-is-formidable-form) - 1 comment, 1 upvote

### [Jimo](https://www.g2.com/products/jimo/reviews)

Turn more users into power users with intelligent, no-code in-app experiences. Jimo is the AI-native Digital Adoption Platform built for B2B SaaS teams to drive more revenue, reduce churn, and delight customers by creating highly contextual in-app onboarding, nudges, and activation workflows. Without code, Product and Customer Success teams can build intelligent, in-app experiences that accelerate user onboarding, improve feature adoption, and reduce time-to-value. Jimo focused on: Low user engagement and high churn rates Overwhelming support queues with repetitive onboarding questions Poor feature adoption despite significant product investment Manual, non-scalable user activation processes Lack of actionable user behavior insights Smart Onboarding Flows: Personalized user journeys that adapt based on behavior Contextual Feature Nudges: AI-powered prompts that drive adoption at the right moment In-App Feedback Collection: Capture user insights directly within your product Product Announcements & Changelog: Keep users informed about new features and updates Behavioral Analytics: Understand how users interact with your product Trusted by leading product teams at Pennylane, Shippeo, and Zenchef, Jimo helps companies increase product usage by up to 60% while reducing time-to-value and support burden. Our Mission is to empower product, growth, and customer success teams to create frictionless user experiences that maximize engagement, retention, and revenue - no code required.

**Average Rating:** 4.6/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate Jimo?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Permissions:** 6.7/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 6.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Jimo?

- **Seller:** [Jimo](https://www.g2.com/sellers/jimo)
- **HQ Location:** Paris, Île-de-France
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=56bb225a632a1a516de41df2ae0cc319c5d40556732de922db020b1a78353a0b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fusejimo%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 61% Small, 32% Medium

#### What Do G2 Reviewers Say About Jimo?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Jimo's **ease of use** exceptional, enabling quick setup and immediate value in user engagement.
- Users value Jimo's **responsive customer support** , highlighting their effectiveness in resolving issues and providing assistance promptly.
- Users love the **easy implementation** of Jimo, enabling quick setup and impactful user experiences within minutes.
- Users highlight the **easy setup** of Jimo, enabling quick deployment of experiences with minimal effort required.
- Users value the **no-code capability** of Jimo, greatly simplifying the process of creating and managing user experiences.

##### Cons

- Users find it frustrating that **Jimo lacks native mobile app integration** and is only accessible via the web.
- Users experience **compatibility issues** and bugs with certain frameworks, impacting the overall functionality of Jimo.
- Users find the **configuration of pop-ups complicated** , suggesting a need for a more user-friendly approach.
- Users find the **difficult customization** of Jimo frustrating, particularly regarding pop-up configurations.
- Users find the **difficult usability** of Jimo challenging, especially with configuring pop-ups efficiently.

#### What Are Recent G2 Reviews of Jimo?

**["Empowers Teams to Drive Impact Independently"](https://www.g2.com/survey_responses/jimo-review-12654855)**

**Rating:** 4.5/5.0 stars

_— Philip S._

[Read full review](https://www.g2.com/survey_responses/jimo-review-12654855)

**["Effortless Onboarding with Easy Frontend Integration"](https://www.g2.com/survey_responses/jimo-review-12605559)**

**Rating:** 5.0/5.0 stars

_— Giovanna P._

[Read full review](https://www.g2.com/survey_responses/jimo-review-12605559)

### [Woorise](https://www.g2.com/products/woorise/reviews)

Woorise is a powerful lead generation and marketing platform that helps you capture leads and engage your audience with beautiful forms, landing pages, surveys, quizzes, giveaways, and popups. Build and publish campaigns quickly with an intuitive drag-and-drop builder and professional templates. Whether you’re collecting feedback, growing an email list or running a giveaway, Woorise makes it easy to create high-converting experiences that look great on any device.

**Average Rating:** 4.6/5.0

**Total Reviews:** 122

#### How Do G2 Users Rate Woorise?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Permissions:** 8.2/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Woorise?

- **Seller:** [Woorise](https://www.g2.com/sellers/woorise)
- **Year Founded:** 2016
- **HQ Location:** Athens, Attiki
- **Twitter:** @woorise  
24,020 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f4859b14222542cd7ab4d8b44aba29004d40dbff42bd5dc2a6790ca0f0ea8b47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwoorise%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 86% Small, 11% Medium

#### What Do G2 Reviewers Say About Woorise?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Woorise's **ease of use** impressive, thanks to its intuitive design and helpful support for quick campaign launches.
- Users appreciate the **easy setup** of Woorise, allowing quick creation of various campaigns without hassle.
- Users love Woorise for its **ease of creation** , allowing quick campaign launches with user-friendly tools and templates.
- Users love the **intuitive design** of Woorise, making form setup and campaign management effortless and efficient.
- Users appreciate the **all-in-one capabilities** of Woorise, enabling seamless campaign management and effective lead generation.

##### Cons

- Users find the **steep learning curve** challenging, particularly when building complex campaigns or navigating the interface.
- Users express frustration over **limited features** in Woorise, especially regarding advanced customization and essential tools behind paywalls.
- Users find the **limited customization options** frustrating, lacking flexibility for advanced design needs on landing pages.
- Users find Woorise to be **expensive** , especially for essential features, limiting accessibility for those on a budget.
- Users note the **restrictions in features** and limited integrations can hinder experience, especially for smaller businesses.

#### What Are Recent G2 Reviews of Woorise?

**["Easy-to-Use Woorise for Professional Giveaways, Forms, and Landing Pages"](https://www.g2.com/survey_responses/woorise-review-13123259)**

**Rating:** 5.0/5.0 stars

_— Adenipekun I._

[Read full review](https://www.g2.com/survey_responses/woorise-review-13123259)

**["Easy to Set Up and Delivers Great Results"](https://www.g2.com/survey_responses/woorise-review-13173809)**

**Rating:** 5.0/5.0 stars

_— Dan S._

[Read full review](https://www.g2.com/survey_responses/woorise-review-13173809)

#### What Are G2 Users Discussing About Woorise?

- [What does Woorise do?](https://www.g2.com/discussions/what-does-woorise-do)
- [Is woorise good?](https://www.g2.com/discussions/is-woorise-good)
- [What is sweep widget?](https://www.g2.com/discussions/what-is-sweep-widget)
- [Is Woorise com legit?](https://www.g2.com/discussions/is-woorise-com-legit)

### [Sogolytics](https://www.g2.com/products/sogolytics/reviews)

Sogolytics is an experience management platform designed to help organizations enhance customer experience, boost employee engagement, and generate actionable insights through its robust survey software. This comprehensive solution caters to businesses of all sizes, providing tools that streamline the process of gathering feedback and analyzing data to drive informed decision-making. The platform is particularly beneficial for organizations looking to understand their customers and employees better. With SogoCX, businesses can focus on improving customer interactions and satisfaction, while SogoEX helps foster a more engaged and motivated workforce. Sogolytics stands out in the experience management category by offering a versatile suite of features that adapt to various use cases, from customer satisfaction surveys to employee engagement assessments. This adaptability makes it suitable for diverse industries, including retail, healthcare, education, and more. Key features of Sogolytics include seamless automation of data collection and analysis, which significantly reduces the time and effort required to gather insights. The user-friendly interface allows users to navigate the platform effortlessly, making it accessible even for those with limited technical expertise. Additionally, the powerful reporting engine transforms raw data into visually appealing and easily interpretable reports, enabling organizations to quickly identify trends and areas for improvement. Another notable aspect of Sogolytics is its integration capabilities with popular CRM systems and other business tools, ensuring that organizations can leverage their existing technology stack effectively. The platform prioritizes data security, adhering to the highest industry standards to protect sensitive information. Automated feedback collection through APIs further enhances the user experience, allowing organizations to gather real-time insights without manual intervention. Sogolytics also emphasizes customer support, offering 24/7 assistance via phone, email, and chat. This commitment to service ensures that users can resolve issues promptly and maximize the platform's potential. By providing a comprehensive and secure experience management solution, Sogolytics empowers organizations to make data-driven decisions that enhance both customer and employee experiences.

**Average Rating:** 4.6/5.0

**Total Reviews:** 87

#### How Do G2 Users Rate Sogolytics?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Sogolytics?

- **Seller:** [Sogolytics](https://www.g2.com/sellers/sogolytics)
- **Company Website:** www.sogolytics.com
- **Year Founded:** 2013
- **HQ Location:** Herndon, VA
- **Twitter:** @Sogolytics  
8,657 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0bd495a49d0aaaf0eaff7ba80a9e2b70ae06fdcc1ef34dd1f50cfb827f49088a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2315708%2F&secure%5Burl_type%5D=linkedin_company_website)  
111 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Non-Profit Organization Management, Education Management
- **Company Size:** 49% Small, 27% Medium

#### What Do G2 Reviewers Say About Sogolytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **awesome customer support** from Sogolytics, helping even amateurs navigate the platform effectively.
- Users highlight the **ease of use** of Sogolytics, making survey creation simple and intuitive for everyone.
- Users value Sogolytics for its **ease of use and powerful measuring tools** , making feedback collection simple and effective.
- Users commend Sogolytics for its **powerful feedback management tools** , making participant feedback easy and meaningful.
- Users highlight the **helpful support** from Sogolytics, making it ideal for amateurs navigating the platform.

##### Cons

- Users find the **complex usability** of Sogolytics frustrating, particularly regarding report saving and survey adjustments.
- Users find the **inadequate filtering** of Sogolytics frustrating, complicating the process of saving reports and filters efficiently.
- Users find the software **not super intuitive** , though staff assistance helps improve the overall experience.
- Users find **survey issues** frustrating, particularly with saving functionality and managing prior reports or filters.

#### What Are Recent G2 Reviews of Sogolytics?

**["Effortless Survey Creation with Templates, AI Prompts, and Multilingual Forms"](https://www.g2.com/survey_responses/sogolytics-review-12969235)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/sogolytics-review-12969235)

**["Easy Survey Creation with Reports That Are Actually Useful"](https://www.g2.com/survey_responses/sogolytics-review-13080156)**

**Rating:** 4.5/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/sogolytics-review-13080156)

#### What Are G2 Users Discussing About Sogolytics?

- [Is SoGo survey free?](https://www.g2.com/discussions/is-sogo-survey-free) - 1 comment
- [Who owns SoGoSurvey?](https://www.g2.com/discussions/who-owns-sogosurvey)
- [What is the features of Zoho survey?](https://www.g2.com/discussions/what-is-the-features-of-zoho-survey)
- [What are the features of Survey Monkey?](https://www.g2.com/discussions/what-are-the-features-of-survey-monkey)

### [Wynter](https://www.g2.com/products/wynter/reviews)

Wynter is an on-demand market research platform for B2B. On-demand insights from verified B2B professionals in your target market in under 48 hours. Fully self-serve experience. No scoping calls. No waiting. Wynter tells you what your category buyers think, need, and want. Insights at a fraction of the speed of traditional market research. ⦿ B2B market research surveys ⦿ Message testing for B2B ⦿ Brand research surveys Wynter helps B2B companies speed up market feedback loops and convert more best-fit customers. It's the fastest way to discover how people in your target market think and how your messaging resonates with them. Verified B2B audiences: target by job title, industry, company size. Set up tests and buyer surveys in minutes, results in 12-48 hours.

**Average Rating:** 4.8/5.0

**Total Reviews:** 140

#### How Do G2 Users Rate Wynter?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Permissions:** 8.6/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Wynter?

- **Seller:** [Wynter](https://www.g2.com/sellers/wynter)
- **Year Founded:** 2021
- **HQ Location:** Austin, TX
- **Twitter:** @wynter  
157 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99247067b8ff4b920c281b39ee5733f5fb06a8aeaaa907b1ceec6f8d91efe9e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwynter%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Product Marketing Manager
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Medium, 44% Small

#### What Do G2 Reviewers Say About Wynter?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **quick and reliable feedback** from Wynter, enhancing their messaging and design efficiency significantly.
- Users find Wynter's **ease of use** remarkable, allowing for quick testing and feedback on messaging and designs.
- Users love the **rapid feedback capabilities** of Wynter, enabling quick insights to enhance marketing strategies efficiently.
- Users value Wynter for its ability to provide **meaningful insights quickly** , enhancing messaging through constructive feedback.
- Users highlight the **excellent customer support** from Wynter, providing quick and helpful responses during their testing processes.

##### Cons

- Users find **Wynter's pricing to be high** , making it less accessible for smaller tests and nonprofits.
- Users find the **geographical limitations** of Wynter frustrating, especially its unavailability in many countries like Brazil.
- Users note the **limited opportunities for niche audiences** , indicating growth is needed in specific verticals and regions.
- Users find Wynter's **demographic limitations** restrictive, especially for niche audiences, affecting their target reach.
- Users find **inadequate testing options** in Wynter, leading to frustrations with configuration and navigation challenges.

#### What Are Recent G2 Reviews of Wynter?

**["Fast, High-Quality Market Feedback That Helps Us Iterate Quickly"](https://www.g2.com/survey_responses/wynter-review-12656332)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/wynter-review-12656332)

**["Fast Turnaround, Targeted ICPs, and Responsive Support at a Great Price"](https://www.g2.com/survey_responses/wynter-review-12657622)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/wynter-review-12657622)

#### What Are G2 Users Discussing About Wynter?

- [What is Wynter used for?](https://www.g2.com/discussions/what-is-wynter-used-for)

### [Personio](https://www.g2.com/products/personio/reviews)

Personio is the intelligent HR platform built for the way European businesses actually work. Most HR software was designed in the US and adapted for Europe as an afterthought. Personio was built here from the start, for companies navigating multiple languages, varying labor laws, and a patchwork of local compliance requirements that change faster than most platforms can keep up with. Manage the full employee lifecycle in one place: hiring, onboarding, time tracking, absence management, payroll, performance, and workforce reporting. No more switching between systems or maintaining spreadsheets on the side. Everything your HR team needs lives in one place, connected and up to date. Smart automations handle the repetitive admin that consumes your HR team's day. Approval workflows, absence tracking, contract generation, and onboarding checklists run in the background so your team can focus on the work that actually moves the business forward. Proactive insights turn workforce data into clear, shareable intelligence, helping HR leaders spot trends, anticipate change, and walk into leadership meetings with something worth saying. The platform adapts to how your organisation works, not the other way around. Customise workflows, approval chains, and reporting to fit your structure, whether you are running one office or coordinating teams across five countries. Personio connects with over 200 tools European businesses rely on, including DATEV, Slack, and Google Workspace. It runs natively in German, English, Spanish, French, Dutch, and Italian, among other languages and is built for GDPR compliance across every market you operate in. More than 14,000 companies across Germany, Austria, Switzerland, the UK, and Spain trust Personio to run their HR. It is the intelligent platform that grows with European businesses, because it was made for them.

**Average Rating:** 4.4/5.0

**Total Reviews:** 860

#### How Do G2 Users Rate Personio?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Permissions:** 8.1/10 (Category avg: 8.6/10)
- **Question Types:** 7.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Personio?

- **Seller:** [Personio](https://www.g2.com/sellers/personio)
- **Company Website:** www.personio.com
- **Year Founded:** 2015
- **HQ Location:** München, Bayern
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c587a4d325a7bf890439360953ff71c81d46d0a4a314556aa7ef3e635b8a86c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpersonio%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,745 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** HR Manager, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Medium, 28% Small

#### What Do G2 Reviewers Say About Personio?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Personio, enjoying its clarity and helpful resources for quick onboarding.
- Users appreciate the **intuitive interface** of Personio, enhancing their experience with easy navigation and accessibility.
- Users appreciate the **intuitive interface and centralized features** of Personio, making it ideal for small teams.
- Users appreciate the **high employee acceptance** of Personio, benefiting from its centralized HR management and versatile features.
- Users appreciate the **comprehensive features** of Personio, enjoying seamless integration and user-friendly process automation.

##### Cons

- Users desire **missing features** in Personio, particularly in automated notifications and mobile functionality.
- Users experience **limited customization** options in Personio, which can hinder meeting unique needs effectively.
- Users find the **limited features** in Personio hinder workflow customization and can complicate the user experience.
- Users often face **lacking features** in Personio, with insufficient reporting and limited mobile functionality impacting usability.
- Users express frustration over **limited options** in customization and reporting tools, feeling restricted in their HR data management.

#### What Are Recent G2 Reviews of Personio?

**["Personio noticeably relieves our HR processes and continuously evolves"](https://www.g2.com/survey_responses/personio-review-12852402)**

**Rating:** 5.0/5.0 stars

_— Silke A._

[Read full review](https://www.g2.com/survey_responses/personio-review-12852402)

**["Effortless HR Self-Service"](https://www.g2.com/survey_responses/personio-review-13002993)**

**Rating:** 5.0/5.0 stars

_— Robert K._

[Read full review](https://www.g2.com/survey_responses/personio-review-13002993)

#### What Are G2 Users Discussing About Personio?

- [What is Personio used for?](https://www.g2.com/discussions/what-is-personio-used-for)

### [Resonate CX](https://www.g2.com/products/resonate-cx/reviews)

Your Vision + Our Platform = Brand Advocates All customers and employees want is to be heard. We bridge the gap between you and your customers to create brand advocates. Our platform uses award-winning AI tools and machine learning to analyse data across interactions, including facial and text analytics to provide valuable insight, amplify strengths, and establish your front line. With our vast experience spanning across markets and domains, we have pioneered feedback and experience management for diverse sectors including B2B, retail, education, finance, and even Local Government Authorities. This cross-domain expertise positions us uniquely, allowing us to offer comprehensive experience insights to our clients, empowering them to make a genuine impact.

**Average Rating:** 4.6/5.0

**Total Reviews:** 492

#### How Do G2 Users Rate Resonate CX?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 8.7/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Resonate CX?

- **Seller:** [Resonate Solutions](https://www.g2.com/sellers/resonate-solutions)
- **Company Website:** www.resonate.cx
- **Year Founded:** 2001
- **HQ Location:** North Sydney, Australia
- **Twitter:** @ResonateAU  
214 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb84df1fa126d2b89f8cb934f5098c11934405b8e861db7e6a34508537469fc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresonate-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Store Manager, Store manager
- **Top Industries:** Retail, Education Management
- **Company Size:** 35% Small, 35% Large

#### What Do G2 Reviewers Say About Resonate CX?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Resonate CX, making customer insights and reporting seamless and efficient.
- Users find Resonate CX to be an extremely **helpful tool** for managing business and supporting team training.
- Users value the **ease of use and insightful feedback management** of Resonate CX for enhancing customer experience.
- Users appreciate the **user-friendly platform** of Resonate CX, enabling effective customer feedback analysis and trend identification.
- Users value the **insights generated** by Resonate CX, enhancing understanding and identifying areas for practice improvement.

##### Cons

- Users report **scoring system issues** that unfairly affect scores based on isolated negative reviews despite overall positive feedback.
- Users experience **inadequate feedback** with delays and irrelevant responses affecting their improvement efforts.
- Users face challenges with **reporting issues** due to false claims impacting scores and unavailability of live stats.
- Users face challenges with **survey issues** , as transparency and comment requirements could improve feedback accuracy and relevance.
- Users find the interface **not intuitive** , often feeling confused and overwhelmed when navigating the platform's features.

#### What Are Recent G2 Reviews of Resonate CX?

**["It is a great experience using resonate!"](https://www.g2.com/survey_responses/resonate-cx-review-10777418)**

**Rating:** 4.5/5.0 stars

_— Verified User in Primary/Secondary Education_

[Read full review](https://www.g2.com/survey_responses/resonate-cx-review-10777418)

**["Simple Interface, Powerful Dashboards That Deliver Business Clarity"](https://www.g2.com/survey_responses/resonate-cx-review-13001971)**

**Rating:** 4.5/5.0 stars

_— Adam H._

[Read full review](https://www.g2.com/survey_responses/resonate-cx-review-13001971)

### [SurveyRock](https://www.g2.com/products/surveyrock/reviews)

SurveyRock is an intuitive online survey platform designed to help businesses and individuals gather valuable feedback efficiently. With a user-friendly interface, it enables the creation, distribution, and analysis of surveys tailored to diverse needs. Supporting multiple languages, including right-to-left scripts, SurveyRock ensures accessibility for a global audience. Its versatile question types, such as multiple-choice, text, image, and rating scales, allow for comprehensive data collection. Advanced features like survey logic and real-time reporting enhance the survey experience, making it a robust tool for informed decision-making. Key Features and Functionality: - Global Language Support: Create surveys in any language, including right-to-left scripts like Arabic and Hebrew, catering to a worldwide audience. - Diverse Question Types: Utilize multiple-choice, text, image, number, matrix, and rating scale questions to gather precise responses. - Survey Logic: Implement PagePath and QuestionPath logic to direct respondents based on their answers, ensuring a personalized survey flow. - Advanced Logic: Combine multiple conditions and actions for sophisticated survey pathways, enhancing respondent engagement. - Video Embedding: Incorporate YouTube or Vimeo videos to provide context or additional information within surveys. - Randomization: Randomize multiple-choice options to prevent order bias and obtain unbiased data. - Distribution Options: Share surveys via unique web links, embed them into web pages, or distribute through email and social media platforms. - Custom URLs: Customize survey links for a professional appearance and better respondent recognition. - Real-Time Reporting: Access immediate survey results to monitor participation and analyze data as responses are submitted. - Individual Response Viewing: Examine specific respondent answers for detailed insights and export data for further analysis. Primary Value and Solutions: SurveyRock empowers users to make informed decisions by providing a comprehensive suite of tools for creating, distributing, and analyzing surveys. Its global language support and diverse question types ensure inclusivity and adaptability to various research needs. Advanced logic and real-time reporting facilitate efficient data collection and analysis, enabling users to understand their audience better and tailor their products, services, or content accordingly. By simplifying the survey process, SurveyRock helps organizations and individuals gather actionable insights to drive growth and improvement.

**Average Rating:** 4.3/5.0

**Total Reviews:** 110

#### How Do G2 Users Rate SurveyRock?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Permissions:** 8.2/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SurveyRock?

- **Seller:** [Oak Mountain Digital](https://www.g2.com/sellers/oak-mountain-digital)
- **Year Founded:** 2011
- **HQ Location:** N/A
- **Twitter:** @surveyrock  
633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c4c05776193191e17a4841ada33007f4d8547bc64da1389a6d7a4c6dd95dd9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3533453%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Education Management
- **Company Size:** 48% Small, 37% Medium

#### What Do G2 Reviewers Say About SurveyRock?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **simplicity and ease of use** of SurveyRock, enabling fast survey setup without technical skills.
- Users commend the **quick setup** of SurveyRock, highlighting its intuitive design and ease of use for surveys.
- Users value the **customization and branding options** of SurveyRock, enabling professional and tailored survey experiences.
- Users highlight the **simplicity and ease of use** of SurveyRock, making survey creation fast and effective.
- Users value the **ease of creating surveys** with SurveyRock, appreciating its simplicity and wide range of question types.

##### Cons

- Users find the **outdated design** of SurveyRock limits engagement and diminishes user experience significantly.
- Users find the need for a **better mobile experience** and improvements in engagement tools to enhance response rates.
- Users note the **limited features** of SurveyRock, mentioning a lack of advanced analytics and language support.
- Users find the **limited templates** of SurveyRock restricts design flexibility and modern aesthetics in their surveys.
- Users find SurveyRock **not user-friendly** , citing a complicated interface and outdated design that hinders engagement.

#### What Are Recent G2 Reviews of SurveyRock?

**["SurveyRock Simplifies and Organizes My Health and Wellness Surveys"](https://www.g2.com/survey_responses/surveyrock-review-12868054)**

**Rating:** 4.5/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/surveyrock-review-12868054)

**["Easy Form Creation and Analysis with a Clean, User-Friendly Dashboard"](https://www.g2.com/survey_responses/surveyrock-review-12817811)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/surveyrock-review-12817811)

#### What Are G2 Users Discussing About SurveyRock?

- [What is SurveyRock used for?](https://www.g2.com/discussions/what-is-surveyrock-used-for) - 1 comment

### [Sprig](https://www.g2.com/products/sprig/reviews)

Sprig is an enterprise survey platform powered by AI agents. We help organizations move from question to evidence faster by transforming how research is designed, fielded, and synthesized. Instead of relying on manual survey programming, static forms, and time-consuming analysis, Sprig combines modern survey infrastructure with specialized agents that accelerate every stage of the research process. Research teams use Sprig to run customer surveys, market research, experience measurement, journey research, concept testing, and strategic studies. Whether collecting feedback from customers, prospects, panel participants, or users inside a product, Sprig helps teams gather higher-quality data and uncover deeper insights. Three AI agents power every stage of the research process: Design Agent: Builds rigorous studies from survey documents, research goals, briefs, and existing questionnaires. Field Agent: Delivers adaptive surveys that personalize questions and gather richer feedback across every channel. Synthesize Agent: Transforms responses into evidence-backed reports, themes, and recommendations. Leading companies including Microsoft, Figma, Notion, Ramp, DoorDash, Coinbase, Harvey, and Robinhood use Sprig to continuously learn from customers, understand markets, validate ideas, and improve products. By combining enterprise survey capabilities with AI-powered agents, Sprig enables teams to move faster, make better decisions, and turn research into a competitive advantage.

**Average Rating:** 4.3/5.0

**Total Reviews:** 196

#### How Do G2 Users Rate Sprig?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Permissions:** 8.6/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Sprig?

- **Seller:** [Sprig](https://www.g2.com/sellers/sprig)
- **Company Website:** www.sprig.com
- **Year Founded:** 2019
- **HQ Location:** San Francisco, California
- **Twitter:** @Sprig  
2,085 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe64b0b796898f4e2ef43f28f7613c0c1ee596a4a159c7ad769c02831bdd3d82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18717471&secure%5Burl_type%5D=linkedin_company_website)  
265 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Product Designer
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 61% Medium, 28% Large

#### What Do G2 Reviewers Say About Sprig?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **easy setup** of Sprig, enabling non-technical users to efficiently begin their projects.
- Users value the **easy integrations** of Sprig, enhancing workflow by connecting seamlessly with existing tools like Slack.
- Users value the **real-time feedback management** of Sprig, enabling faster decision-making with insightful AI analysis.
- Users appreciate the **responsive customer support** of Sprig, which makes troubleshooting straightforward and efficient.
- Users appreciate the **ease of use** of Sprig, making it accessible and efficient for non-technical users.

##### Cons

- Users often face **survey navigation issues** and confusing data formats, hindering effective information gathering and analysis.
- Users face **significant limitations with survey navigation and information quality** , hindering effective research and insights.
- Users find Sprig's setup process **time-consuming** , with slow support responses and complex billing adding to the delay.
- Users report **dashboard issues** with frequent resets and complicated billing, impacting usability and data management.
- Users face challenges with **data inaccuracy** due to confusing billing and complex data export formats from Sprig.

#### What Are Recent G2 Reviews of Sprig?

**["Intuitive and Efficient Navigation for User Research"](https://www.g2.com/survey_responses/sprig-review-13161644)**

**Rating:** 5.0/5.0 stars

_— Andre S._

[Read full review](https://www.g2.com/survey_responses/sprig-review-13161644)

**["AI-Powered Insights Transform Our Customer Feedback"](https://www.g2.com/survey_responses/sprig-review-9451308)**

**Rating:** 5.0/5.0 stars

_— Bharat D._

[Read full review](https://www.g2.com/survey_responses/sprig-review-9451308)

### [Slidea](https://www.g2.com/products/slidea/reviews)

Slidea – Slides That Listen, Ideas That Lead Slidea is an interactive presentation platform that turns slides into two-way conversations. Slidea helps you boost participation through live polls, quizzes, word clouds, Q&A, and surveys, all directly inside your slides. 🚀 Why Users Choose Slidea Educators: Boost classroom participation with fun, inclusive activities. Corporates: Run engaging meetings, trainings, and hybrid events. Speakers & Trainers: Energize keynotes, webinars, and conferences. ✨ Key Features AI-powered slide creation Integrations (PowerPoint, Zoom) Remote control Custom themes & templates 🌍 Who Benefits Educators, businesses, speakers, and event hosts.

**Average Rating:** 4.6/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Slidea?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 9.4/10 (Category avg: 8.9/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Slidea?

- **Seller:** [Deckzi Solutions](https://www.g2.com/sellers/deckzi-solutions)
- **Company Website:** slidea.com
- **Year Founded:** 2019
- **HQ Location:** Chennai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f64972c1f3e59e35bcd1376ad17ac09300b5fce1539f1d7120177508377bb190&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeckzi-solutions-private-limited%2F&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 45% Medium, 45% Small

#### What Do G2 Reviewers Say About Slidea?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Slidea to be **very easy to use** , enhancing engagement and making presentations more effective.
- Users appreciate the **ease of creating presentations quickly** with Slidea, especially for last-minute preparations.
- Users love how Slidea's **interactive features enhance engagement** , transforming meetings into dynamic and effective sessions.
- Users find Slidea **intuitive and user-friendly** , making it effortless to create engaging and effective presentations.
- Users love the **interactive features** of Slidea, enhancing engagement through easy polls, quizzes, and live questions.

##### Cons

- Users find the **limited templates** restrictive, wishing for more customization and diverse design options.
- Users find the **learning curve steep** , with a lack of guides and beginner training making it difficult to use.
- Users express a need for more **limited theme options** and built-in images to enhance customization.
- Users express concern over **poor documentation** , lacking adequate guides and navigation options for better usability.
- Users find the **slow performance** of Slidea affects their experience, particularly during loading times and UI interaction.

#### What Are Recent G2 Reviews of Slidea?

**["Slidea Turns Notes into Polished Decks Fast—with Smart Formatting and Live Data"](https://www.g2.com/survey_responses/slidea-review-13164386)**

**Rating:** 5.0/5.0 stars

_— Kenyon A._

[Read full review](https://www.g2.com/survey_responses/slidea-review-13164386)

**["Great Two-Way Interaction with Easy Mobile Input Sharing"](https://www.g2.com/survey_responses/slidea-review-12988926)**

**Rating:** 5.0/5.0 stars

_— Vel M._

[Read full review](https://www.g2.com/survey_responses/slidea-review-12988926)

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[Browse Survey Themes](/categories/survey/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated 

Products classified in the overall Survey category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Survey to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Survey category.

In addition to qualifying for inclusion in the Survey Software category, to qualify for inclusion in the Small Business Survey Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Survey Software?

### What You Should Know About Survey Software

### What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process

### Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

**Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

**Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

**Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

### Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

**Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

**Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

**HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

**Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

### Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

### Survey Software Features

Survey software often contains, but is not limited to, the following features:

**Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

**Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

**Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

**Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

**Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

**Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

#### Additional Survey Software Features

**Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection.

**White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

**Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

**Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

### Trends Related to Survey Software

There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole.

**Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data.

**Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with.

**Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning.

**Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward.

**Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data.

**Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward.

### Potential Issues with Survey Software

**Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

**Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

**Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

### Software and Services Related to Survey Software

Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories.

[**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles.

**Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy.

### What are the best software tools for creating professional surveys?

Here are some leading software platforms for creating professional, high-quality surveys with ease:

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.

### What are the most user-friendly survey software tools for small teams?

Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights:

- [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.