# Best Spa and Salon Management Software for Medium-Sized Businesses *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)* Products classified in the overall Spa and Salon Management category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Spa and Salon Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Spa and Salon Management category. In addition to qualifying for inclusion in the Spa and Salon Management Software category, to qualify for inclusion in the Medium-Sized Business Spa and Salon Management Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. ## G2 Grid® for Spa and Salon Management Software ![G2 Grid® for Spa and Salon Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/spa-and-salon-management/grids.png?focus%5B%5D=19438&focus%5B%5D=146965&focus%5B%5D=3175) Highlighted products: Zenoti, Boulevard, and Mindbody. Underlying data: [Grid® JSON](https://www.g2.com/categories/spa-and-salon-management/grids.json?focus%5B%5D=zenoti&focus%5B%5D=boulevard-labs-inc-boulevard&focus%5B%5D=mindbody&segment=mid-market) ## How Many Spa and Salon Management Software Products Does G2 Track? **Total Products under this Category:** 276 ### Category Stats (Jul 2026) - **Average Rating**: 4.49/5 (↑0.03 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: yocale (+0.36%) - Among all products in this category, yocale recorded the largest rating increase compared to last month *Last updated: July 21, 2026* ## How Does G2 Rank Spa and Salon Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 2,900+ Authentic Reviews - 276+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Vagaro Vagaro is the #1 business management software built for professionals in the beauty, wellness, and fitness industries. Whether you're a solo professional, small business, or managing multiple locations, Vagaro provides everything you need to run and grow your business efficiently. Easily manage your schedule with customizable calendars and 24/7 online booking. Reduce no-shows with automated email and text reminders. Accept payments seamlessly using integrated POS tools, manage inventory in real time, and deliver a personalized client experience with detailed profiles, digital intake forms, and notes. Grow your brand with built-in marketing tools, including email and text campaigns, a customizable website, and exposure on the Vagaro Marketplace. Stay on top of performance with advanced reporting and payroll features. Plus, AI-powered tools help you create content, communicate with clients, and automate routine tasks. Join over 220,000 professionals who trust Vagaro to streamline operations, engage clients, and boost revenue—all from one powerful platform. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=gdm_share&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1107&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=true&secure%5Bproduct_id%5D=33366&secure%5Bresource_id%5D=1107&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fspa-and-salon-management%2Fmid-market&secure%5Btoken%5D=c0c191a6c8558c9992de93861ca807b81f952469d76946941bd7d1b15f1e8d6c&secure%5Burl%5D=https%3A%2F%2Fwww.capterra.com%2Fppc%2Fclicks%2Fcollect%2FCA%2Fdirectory%2F4bf3c6a3-00eb-4e7c-bf8e-a6d200b73cad%2Fdestination%3FaffiliateDomain%3Dwww.g2.com%26specificLocation%3Dorganic-g2%26categoryId%3D7ec47a46-256b-4b27-8428-6021ec26bc97%26listingPosition%3D1%26sessionStartPage%3DaHR0cHM6Ly93d3cuZzIuY29tL2NhdGVnb3JpZXMvc3BhLWFuZC1zYWxvbi1tYW5hZ2VtZW50L21pZC1tYXJrZXQ%26ts%3D1784731883424%26s%3DD2DB394B92A060CDD9F0E48E6D4D16192957E6434BE00F8FB5C642B6FC733BF2&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Spa and Salon Management Software Products in 2026? ### 1. [Zenoti](https://www.g2.com/products/zenoti/reviews) The #1 cloud software for salons, spas, medspas, and fitness centers. More than 22,000 businesses in 50 countries trust Zenoti. Our all-in-one, award-winning platform helps you elevate guest experiences, streamline operations across multiple locations, and drive results like increased customer loyalty and revenue growth. With a built-in calendar and intuitive drag-and-drop interface, Zenoti allows users to arrange online bookings, organize rebookings, and manage employee schedules quickly and easily. Zenoti’s comprehensive scheduling technology enables users to manage calendars for classes, rooms, and locker facilities as well. Since Zenoti is available as a native mobile application for iOS and Android, users can book appointments and manage schedules on the move. In addition to booking appointments online, end users can make payments and receive invoices electronically. Through automation of billing processes, Zenoti enhances the experience by providing a fast, flexible, and secure payment system. Contactless options like self-check-in and auto-pay increase convenience. Other features include smart marketing, digital form generation, electronic prescription capture, inventory management, and custom reporting. With the platform’s automated marketing capabilities, users can send personalized service reminders, birthday greetings, and cross-sell offers to promote services and strengthen customer relationships. Meanwhile, custom reports help improve management operations by enabling users to gain business insights from performance data. **Average Rating:** 4.5/5.0 **Total Reviews:** 295 **How Do G2 Users Rate Zenoti?** - **Ease of Admin:** 8.3/10 (Category avg: 8.9/10) - **Scheduling:** 9.1/10 (Category avg: 9.2/10) - **Automated Campaigns:** 8.6/10 (Category avg: 8.2/10) - **Employee Management:** 8.7/10 (Category avg: 8.9/10) **Who Is the Company Behind Zenoti?** - **Seller:** [Zenoti](https://www.g2.com/sellers/zenoti) - **Company Website:** https://www.zenoti.com - **Year Founded:** 2010 - **HQ Location:** Bellevue, WA - **Twitter:** @gozenoti (1,304 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6630464/ (1,197 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Operations Manager - **Top Industries:** Health, Wellness and Fitness, Medical Practice - **Company Size:** 81% Small-Business, 17% Mid-Market #### What Are Zenoti's Pros and Cons? **Pros:** - Customer Support (42 reviews) - Features (30 reviews) - Ease of Use (26 reviews) - Helpful (22 reviews) - Reporting (14 reviews) **Cons:** - Complexity (12 reviews) - Complex Setup (12 reviews) - Poor Usability (9 reviews) - Limited Features (7 reviews) - Time Inefficiency (6 reviews) ### What Do G2 Reviewers Say About Zenoti? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **exceptional customer support** from Zenoti, highlighting thorough onboarding and helpful team members. - Users love Zenoti for its **diverse functions and excellent team support** , making onboarding and integration seamless and effective. - Users highlight the **ease of use** of Zenoti, praising its user-friendly interface and excellent customer support. - Users commend the **exceptional support** from the Zenoti team, making implementation smooth and efficient. - Users appreciate the **extensive reporting capabilities** of Zenoti, making management and decision-making straightforward and efficient. **Cons:** - Users find Zenoti's **complexity** challenging, as it requires extensive training and significant time investment for effective use. - Users find the **complex setup** of Zenoti overwhelming, requiring significant time and effort to train staff effectively. - Users find **poor usability** in Zenoti, as simple tasks require excessive steps and navigation through complex menus. - Users express frustration with **limited features** in Zenoti, often lacking access to essential tools despite paying for them. - Users find Zenoti's **time inefficiency** challenging, especially during training and the initial setup process. #### What Are Recent G2 Reviews of Zenoti? **"[Zenoti’s All-in-One Platform Streamlines Daily Operations](https://www.g2.com/survey_responses/zenoti-review-13095384)"** **Rating:** 5.0/5.0 stars *— Samantha C.* [Read full review](https://www.g2.com/survey_responses/zenoti-review-13095384) --- **"[Zenoti: Built for Salons and Spas, With Powerful Reporting and Ongoing Innovation](https://www.g2.com/survey_responses/zenoti-review-12869615)"** **Rating:** 5.0/5.0 stars *— Colleen L.* [Read full review](https://www.g2.com/survey_responses/zenoti-review-12869615) --- #### What Are G2 Users Discussing About Zenoti? - [Is Zenoti cloud-based?](https://www.g2.com/discussions/is-zenoti-cloud-based) - 1 comment - [How much is Zenoti a month?](https://www.g2.com/discussions/how-much-is-zenoti-a-month) - [What is one of the biggest advantages of Zenoti over its competitors?](https://www.g2.com/discussions/what-is-one-of-the-biggest-advantages-of-zenoti-over-its-competitors) - [What does Zenoti do?](https://www.g2.com/discussions/what-does-zenoti-do) ### 2. [Boulevard](https://www.g2.com/products/boulevard-labs-inc-boulevard/reviews) One platform. All the things. Boulevard offers the fastest-growing client experience platform purpose-built for salons, spas, medspas, and other appointment-based, self-care businesses. The modern, intuitive platform empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Visit joinblvd.com to see a demo. **Average Rating:** 4.4/5.0 **Total Reviews:** 97 **How Do G2 Users Rate Boulevard?** - **Ease of Admin:** 8.7/10 (Category avg: 8.9/10) - **Scheduling:** 9.0/10 (Category avg: 9.2/10) - **Automated Campaigns:** 8.4/10 (Category avg: 8.2/10) - **Employee Management:** 8.2/10 (Category avg: 8.9/10) **Who Is the Company Behind Boulevard?** - **Seller:** [Boulevard Labs, Inc.](https://www.g2.com/sellers/boulevard-labs-inc) - **Company Website:** https://joinblvd.com - **Year Founded:** 2016 - **HQ Location:** Los Angeles, US - **LinkedIn® Page:** https://www.linkedin.com/company/boulevard/ (570 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Health, Wellness and Fitness, Consumer Services - **Company Size:** 78% Small-Business, 18% Mid-Market #### What Are Boulevard's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Booking Ease (9 reviews) - Customer Support (8 reviews) - Features (8 reviews) - Helpful (8 reviews) **Cons:** - Missing Features (7 reviews) - Communication Issues (4 reviews) - Payment Issues (4 reviews) - Feature Issues (3 reviews) - Inaccurate Reporting (3 reviews) ### What Do G2 Reviewers Say About Boulevard? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Boulevard, finding it intuitive and efficient for both staff and clients. - Users appreciate the **clean and simple online booking** of Boulevard, ensuring ease for all clients, even non-tech savvy ones. - Users appreciate the **helpful and prompt customer support** of Boulevard, which aids in easy platform customization. - Users value the **user-friendly features** of Boulevard, especially instant chart creation and exceptional customer support. - Users commend the **helpful customer support** and intuitive features of Boulevard, enhancing their overall experience significantly. **Cons:** - Users find Boulevard lacks **essential features** for customized reporting and efficient management, impacting usability significantly. - Users often face **communication issues** with Boulevard, experiencing delays in reaching support and scheduling assistance. - Users face **payment issues** with Boulevard, including slow deposits and lack of third-party processing integration. - Users find some features of Boulevard to be **inadequate** , lacking necessary tools and integrations for optimal functionality. - Users find the **inaccurate reporting** challenging, wishing for more comprehensive receipts and better traceability in reports. #### What Are Recent G2 Reviews of Boulevard? **"[Unified Platform, Smooth Transition](https://www.g2.com/survey_responses/boulevard-review-12640742)"** **Rating:** 5.0/5.0 stars *— Natascha R.* [Read full review](https://www.g2.com/survey_responses/boulevard-review-12640742) --- **"[Simplifies Scheduling with Ease, but Prone to Crashes](https://www.g2.com/survey_responses/boulevard-review-13136402)"** **Rating:** 5.0/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/boulevard-review-13136402) --- #### What Are G2 Users Discussing About Boulevard? - [What is Boulevard used for?](https://www.g2.com/discussions/what-is-boulevard-used-for) ### 3. [Mindbody](https://www.g2.com/products/mindbody/reviews) Get an all-in-one business management platform built for fitness, wellness, and beauty businesses. Everything you need to run and grow your business lives in one place. Just a smarter, simpler way to manage your business every day. Grow your clients: The Mindbody app connects you to 3M+ active users who are searching, booking, and buying right now. New clients can discover your business, book a class, and pay. More visibility means more bookings and more revenue. Build a Branded app: Clients can download a branded app from the app stores to book & manage their memberships in a custom booking environment. This add-on service gives you the benefits of a custom app without the hassles or cost of custom development. Fill your schedule: Managing classes and appointments is simple with Mindbody's scheduling tools, even on the go with the Mindbody Business app. Set up your calendar once and sync everywhere—your website, the Mindbody app, and every touchpoint. Use modern payments: Integrated payment processing is built for your growth. Reduce costs, automate recurring revenue, and run your business more efficiently. Stay connected with SmartDesk: Answering questions and increasing bookings, SmartDesk embraces an automation-first customer experience—all while your team is busy working with clients IRL. Make data-driven decisions: With our business reporting, you get metrics and analytics, giving you the power to make real-time adjustments. More than 40,000 fitness and wellness businesses trust us to handle the day-to-day—so they can focus on what they do best. **Average Rating:** 3.7/5.0 **Total Reviews:** 501 **How Do G2 Users Rate Mindbody?** - **Ease of Admin:** 7.3/10 (Category avg: 8.9/10) - **Scheduling:** 8.2/10 (Category avg: 9.2/10) - **Automated Campaigns:** 6.8/10 (Category avg: 8.2/10) - **Employee Management:** 8.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Mindbody?** - **Seller:** [Playlist](https://www.g2.com/sellers/playlist-95d99ca7-acff-490e-adcd-5bd588681c4d) - **Company Website:** https://www.playlist.com/ - **Year Founded:** 2000 - **HQ Location:** San Luis Obispo, CA - **Twitter:** @mindbody (17,869 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/playlisttechnologies/ (2,857 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, General Manager - **Top Industries:** Health, Wellness and Fitness, Consumer Services - **Company Size:** 81% Small-Business, 11% Mid-Market #### What Are Mindbody's Pros and Cons? **Pros:** - Ease of Use (54 reviews) - Customer Support (37 reviews) - Features (28 reviews) - User-Friendly (22 reviews) - Customer Service (21 reviews) **Cons:** - Poor Usability (26 reviews) - Missing Features (24 reviews) - Expensive (20 reviews) - Feature Issues (20 reviews) - App Issues (16 reviews) ### What Do G2 Reviewers Say About Mindbody? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Mindbody, particularly for scheduling and automations that enhance client engagement. - Users value the **helpful and responsive customer support** of Mindbody, enhancing their overall experience and business efficiency. - Users appreciate the **organized system** of Mindbody, enhancing scheduling, client management, and overall operational efficiency. - Users find Mindbody to be **extremely user-friendly** , simplifying tasks and enhancing their overall experience effortlessly. - Users appreciate the **personable and helpful customer service** of Mindbody, ensuring quick resolution of requests. **Cons:** - Users find **poor usability** in Mindbody, facing complexity and challenges with integration, invoicing, and overall experience. - Users express frustration over **missing features** , such as lack of responsiveness and difficulty with invoicing and membership management. - Users find Mindbody to be **expensive** , especially with significant pricing jumps between services and product offerings. - Users experience **feature issues** with Mindbody, including unresponsive AI and cumbersome processes for invoicing and checkout. - Users report persistent **app issues** with Mindbody, including crashes, bugs, and poor integration complicating their experience. #### What Are Recent G2 Reviews of Mindbody? **"[Great all in one software for Gym Management with Room for Email Improvements](https://www.g2.com/survey_responses/mindbody-review-12708859)"** **Rating:** 4.0/5.0 stars *— Chris R.* [Read full review](https://www.g2.com/survey_responses/mindbody-review-12708859) --- **"[Mindbody Streamlines Scheduling, Memberships, and Client Communication in One Platform](https://www.g2.com/survey_responses/mindbody-review-12792054)"** **Rating:** 5.0/5.0 stars *— info l.* [Read full review](https://www.g2.com/survey_responses/mindbody-review-12792054) --- #### What Are G2 Users Discussing About Mindbody? - [What is Frederick used for?](https://www.g2.com/discussions/what-is-frederick-used-for) - [Is Mindbody a CRM?](https://www.g2.com/discussions/is-mindbody-a-crm) - [Is Mindbody free?](https://www.g2.com/discussions/is-mindbody-free) - [How much does it cost to use Mindbody?](https://www.g2.com/discussions/how-much-does-it-cost-to-use-mindbody) - 1 comment - [What is Mindbody software?](https://www.g2.com/discussions/what-is-mindbody-software) ## What Is Spa and Salon Management Software? [Vertical Industry Software](https://www.g2.com/categories/vertical-industry) ## What Software Categories Are Similar to Spa and Salon Management Software? - [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling) - [Medical Spa Software](https://www.g2.com/categories/medical-spa) - [Studio Management Software](https://www.g2.com/categories/studio-management) --- ## How Do You Choose the Right Spa and Salon Management Software? ### What You Should Know About Spa Management Software ### What is Spa Management Software? Spa management software is designed to help spas and salons manage their businesses. These tools can be end-to-end solutions that handle every aspect of salon and spa businesses or tools with scheduling or other spa- and salon-specific features. The end goal of salon software and spa management software is to make it easy for both the business and its clients to interact. Online booking, for example, is one of the key features for any beauty salon or spa. Not only does it free up the front desk from answering phones all day, but it makes it much easier for clients to see the availability of a service and book outside normal business hours. The lack of a physical appointment book makes it much easier for everyone working at the spa or salon to see their availability and plan accordingly. With spa and salon management software, day-to-day operations are digitized and streamlined, making it easier for the back office to see trends, perform administrative tasks, and adjust their services to better please their clients. ### Why Use Spa Management Software? The world is going paperless, and in the wellness industry, the ability to book appointments online has changed the industry. A main feature of spa and hair salon management software is online booking, which clients greatly appreciate. But digitizing all aspects of the business has huge benefits as far as saving time and money. Spa management software is an all-in-one solution that combines booking software with point of sale, real-time data and analytics, and back-office features such as accounting and payroll. So why purchase multiple software solutions when you can purchase one? Spa management software can help businesses save time, money, and hassle. ### Who Uses Spa Management Software? Any business that provides spa services as well as other health, beauty, and wellness services can benefit from spa management and salon software. From back-office features to appointment scheduling, these platforms can be a one-stop shop for anyone in the spa industry. Rather than spend the majority of their time trying to manage their business, owners and employees can focus on providing a quality service to their customers. Stylists who rent a chair or have their own single studio can use these platforms to save time and money and focus on their customers. Streamlining the online booking process helps increase business by making it easier to book and confirm appointments. ### What You Should Know About Spa Management Software **Appointment scheduling** – Customers love being able to schedule their appointments online at their convenience. Salon software and spa software that provide this feature make it much easier for both clients and service providers to schedule appointments. Appointment reminders via email or text help prevent missed appointments and lost revenue. By booking online, clients can see a provider’s availability and choose a time that fits their schedule without playing phone tag. Business owners can use the scheduling software features to block off time for cleaning, administrative tasks, or times they need the facility for other engagements. **Inventory management** – Many spas and salons sell beauty products in addition to providing services. Those services, of course, use some of that inventory on a day-to-day basis. Therefore, knowing how much inventory is available at any given time prevents the loss of a sale or an appointment. Spa management software will often contain inventory management features so employees know how much inventory is available and when more needs to be purchased. These features can also show sales trends and which products are most popular so the business can be sure to keep them in stock. **Point of sale** – POS software is a requirement of any business providing goods or services to the public. For a salon or spa, spa management software that contains comprehensive POS features will make it easy to manage clients paying for their services or purchasing products in person. POS features make it easy to process credit card payments, apply gift cards, and bundle multiple services into set packages. **Loyalty management** – Many businesses in the wellness industry thrive on repeat clients, so encouraging customer loyalty is a large priority. Spa management software often contains features to create and manage loyalty programs to both entice new clients and encourage current clients to book another appointment. These programs can take the form of point systems that add up each time a service is booked, discounts for frequent visitors, or gift cards for new clients. Each business can design a program that works best for them, but the software platform will help create, distribute, and track the program. **Back-office management** – There’s a lot that goes into managing a spa or salon business, and spa management platforms provide tools to help keep the business up and running. Those tools can often take the shape of accounting features, employee scheduling or payroll features, business performance analytics, and marketing features. By having all these tools in one place, owners can efficiently run their business with everything they need at their fingertips and without purchasing multiple software solutions. **Marketing** – Many salons and spas are small businesses with only a few locations, so getting the word out is a major priority. Some spa management tools will include marketing features that may help create email newsletters, post to social media, and create loyalty programs. These features can help create landing pages to collect emails, design newsletters, and distribute them. They may even help design and schedule social media posts on various social media platforms. As mentioned above, loyalty programs can integrate with both email and social media as well as POS features. **Mobile app** – Some salon management software will provide a mobile app that allows business owners to manage their business on the go. This app may also be customer facing, allowing them to communicate directly with the salon or spa via text or live chat and book appointments using their phones. Because many POS systems are available on mobile devices, mobile apps for salon and spa management platforms makes it easy for both large establishments and single-person businesses to stay organized. Mobile apps also make it possible for stylists who travel for weddings or other events to stay on top of everything even while traveling. ### Trends Related to Spa Management Software **Mobile technology** – Mobile technology is making huge strides in all industries these days, but retail businesses especially can benefit. From POS systems housed on tablets, to tableside ordering using a mobile phone, mobile technology is making it easier for people to manage their business. For salons and spas, mobile technology can make it easy for clients to book services on the go and for stylists to provide the same level of service they would offer in a salon while they’re traveling.