# Best Social Media Suites ## How Many Social Media Suites Products Does G2 Track? **Total Products under this Category:** 76 ### Category Stats (Jul 2026) - **Average Rating:** 4.5/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Oktopost (+0.11%) - Among all products in this category, Oktopost recorded the largest rating increase compared to last month _Last updated: July 27, 2026_ ## How Does G2 Rank Social Media Suites Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 53,100+ Authentic Reviews - 76+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Social Media Suites ![G2 Grid® for Social Media Suites plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-suites/grids.png?focus%5B%5D=3551&focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=19432&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=2814&focus%5B%5D=4177) Highlighted products: Semrush, Sprout Social, Hootsuite, Birdeye, SOCi, Zoho Social, Meltwater, and Reputation. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-suites/grids.json?focus%5B%5D=semrush&focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=birdeye&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=meltwater&focus%5B%5D=reputation) [ Semrush ](https://www.g2.com/products/semrush/reviews) By [Adobe](https://www.g2.com/sellers/adobe) [ 4.4/5(4,022) ](https://www.g2.com/products/semrush/reviews) What do users say? Users consistently praise Semrush for its intuitive interface and comprehensive features, which streamline SEO tasks like keyword research and competitor analysis. Many appreciate how it consolidates Pros and Cons [ Features (799) ](https://www.g2.com/products/semrush/reviews?qs=pros-and-cons)[ Expensive (507) ](https://www.g2.com/products/semrush/reviews?qs=pros-and-cons) ### [Semrush](https://www.g2.com/products/semrush/reviews) Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. **Average Rating:** 4.4/5.0 **Total Reviews:** 3,916 #### How Do G2 Users Rate Semrush? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Quality of Support:** 8.5/10 (Category avg: 9.1/10) - **Ease of Use:** 8.3/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Semrush? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 62% Small, 28% Medium #### What Do G2 Reviewers Say About Semrush? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. ##### Cons - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. #### What Are Recent G2 Reviews of Semrush? **["Reliable, Modern Marketing Suite with Powerful API/MCP Improvements"](https://www.g2.com/survey_responses/semrush-review-13159268)** **Rating:** 5.0/5.0 stars _— Pasha L._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13159268) **["SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions"](https://www.g2.com/survey_responses/semrush-review-13129243)** **Rating:** 5.0/5.0 stars _— Pavel K._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13129243) #### What Are G2 Users Discussing About Semrush? - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) - 4 comments - [What is Semrush Content Marketplace used for?](https://www.g2.com/discussions/what-is-semrush-content-marketplace-used-for) - [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for) - [How do I delete my RingCentral account?](https://www.g2.com/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments [ Sprout Social ](https://www.g2.com/products/sprout-social/reviews) By [Sprout Social](https://www.g2.com/sellers/sprout-social) [ 4.4/5(6,842) ](https://www.g2.com/products/sprout-social/reviews) What do users say? Users consistently praise the ease of use and powerful analytics of Sprout Social, highlighting how it simplifies social media management and reporting across multiple platforms. The intuitive interfa Pros and Cons [ Ease of Use (1874) ](https://www.g2.com/products/sprout-social/reviews?qs=pros-and-cons)[ Missing Features (749) ](https://www.g2.com/products/sprout-social/reviews?qs=pros-and-cons) ### [Sprout Social](https://www.g2.com/products/sprout-social/reviews) Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP. **Average Rating:** 4.4/5.0 **Total Reviews:** 6,771 #### How Do G2 Users Rate Sprout Social? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Quality of Support:** 8.6/10 (Category avg: 9.1/10) - **Ease of Use:** 8.8/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Sprout Social? - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial 116,252 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website) 1,767 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 42% Small, 36% Medium #### What Do G2 Reviewers Say About Sprout Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Sprout Social to be **user-friendly and easy to integrate** , streamlining social media management effectively. - Users value the **post scheduling capabilities** of Sprout Social, enhancing efficiency across multiple social media networks. - Users value the **ease of scheduling** with Sprout Social, enhancing their ability to manage content efficiently. - Users value the **detailed analytics** of Sprout Social, enhancing their reporting and decision-making for social media strategies. - Users praise the **centralized management** of Sprout Social, enjoying seamless integration and efficiency across multiple accounts. ##### Cons - Users desire **missing features** like a content calendar, improved analytics, and Instagram native tools for better functionality. - Users express frustration over **limited features** in Sprout Social, impacting flexibility and analytics capabilities for advanced needs. - Users find Sprout Social's **high cost** a barrier to entry, particularly for larger organizations needing multiple accounts. - Users express concern over **limited features and support** in Sprout Social, affecting efficiency and accuracy in content management. - Users find the **high pricing** of Sprout Social a barrier, particularly for larger organizations needing multiple accounts. #### What Are Recent G2 Reviews of Sprout Social? **["Sprout Social Makes Scheduling Easy with Reliable AI-Powered Publishing"](https://www.g2.com/survey_responses/sprout-social-review-13171854)** **Rating:** 5.0/5.0 stars _— Ann H._ [Read full review](https://www.g2.com/survey_responses/sprout-social-review-13171854) **["Essential for Streamlined Social Media Management"](https://www.g2.com/survey_responses/sprout-social-review-11525174)** **Rating:** 5.0/5.0 stars _— Kasey F._ [Read full review](https://www.g2.com/survey_responses/sprout-social-review-11525174) #### What Are G2 Users Discussing About Sprout Social? - [How are marketers and businesses utilizing Sprout Social for managing their social media strategies?](https://www.g2.com/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [What is Sprout Social used for?](https://www.g2.com/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) - 3 comments - [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) - 4 comments, 1 upvote - [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) - 2 comments [ Hootsuite ](https://www.g2.com/products/hootsuite/reviews) By [Hootsuite](https://www.g2.com/sellers/hootsuite) [ 4.3/5(7,373) ](https://www.g2.com/products/hootsuite/reviews) What do users say? Users consistently praise Hootsuite for its ease of use and centralized management of multiple social media accounts, which significantly streamlines scheduling and monitoring tasks. The intuitive int Pros and Cons [ Post Scheduling (1585) ](https://www.g2.com/products/hootsuite/reviews?qs=pros-and-cons)[ Limited Features (483) ](https://www.g2.com/products/hootsuite/reviews?qs=pros-and-cons) ### [Hootsuite](https://www.g2.com/products/hootsuite/reviews) Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. **Average Rating:** 4.3/5.0 **Total Reviews:** 7,334 #### How Do G2 Users Rate Hootsuite? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Quality of Support:** 8.2/10 (Category avg: 9.1/10) - **Ease of Use:** 8.6/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Hootsuite? - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Company Website:** hootsuite.com - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite 6,164,377 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website) 1,764 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 59% Small, 29% Medium #### What Do G2 Reviewers Say About Hootsuite? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. ##### Cons - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. #### What Are Recent G2 Reviews of Hootsuite? **["Hootsuite Keeps Our Social Scheduling and Client Approvals in One Place"](https://www.g2.com/survey_responses/hootsuite-review-13143315)** **Rating:** 4.0/5.0 stars _— Bhavika G._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13143315) **["Hootsuite simplifies multi-network management and campaign steering"](https://www.g2.com/survey_responses/hootsuite-review-13169256)** **Rating:** 4.5/5.0 stars _— Jean-Paul F._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13169256) #### What Are G2 Users Discussing About Hootsuite? - [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments - [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments - [What is Hootsuite Social Advertising used for?](https://www.g2.com/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment - [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) - 4 comments [ Birdeye ](https://www.g2.com/products/birdeye/reviews) By [Birdeye](https://www.g2.com/sellers/birdeye) [ 4.7/5(4,194) ](https://www.g2.com/products/birdeye/reviews) What do users say? Users consistently praise Birdeye for its ease of use and centralized review management, which simplifies the process of monitoring and responding to customer feedback across multiple platforms. The i Pros and Cons [ Ease of Use (1019) ](https://www.g2.com/products/birdeye/reviews?qs=pros-and-cons)[ Missing Features (232) ](https://www.g2.com/products/birdeye/reviews?qs=pros-and-cons) ### [Birdeye](https://www.g2.com/products/birdeye/reviews) Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 4,062 #### How Do G2 Users Rate Birdeye? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Quality of Support:** 9.4/10 (Category avg: 9.1/10) - **Ease of Use:** 9.3/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Birdeye? - **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye) - **Company Website:** www.birdeye.com - **Year Founded:** 2012 - **HQ Location:** Palo Alto, CA - **Twitter:** @BirdEye\_ 5,232 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website) 1,442 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Hospital & Health Care, Real Estate - **Company Size:** 47% Small, 34% Medium #### What Do G2 Reviewers Say About Birdeye? _AI-generated summary from verified user reviews_ ##### Pros - Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews. - Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient. - Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly. - Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation. - Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication. ##### Cons - Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements. - Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience. - Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues. - Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology. - Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience. #### What Are Recent G2 Reviews of Birdeye? **["Exceptional Support and Ease of Use, Minor Email Hiccups"](https://www.g2.com/survey_responses/birdeye-review-306347)** **Rating:** 5.0/5.0 stars _— JR P._ [Read full review](https://www.g2.com/survey_responses/birdeye-review-306347) **["Reputation Management Life Saver!"](https://www.g2.com/survey_responses/birdeye-review-8930451)** **Rating:** 5.0/5.0 stars _— Lisbeth M._ [Read full review](https://www.g2.com/survey_responses/birdeye-review-8930451) #### What Are G2 Users Discussing About Birdeye? - [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment - [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment - [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 3 comments - [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment - [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment [ SOCi ](https://www.g2.com/products/soci/reviews) By [SOCi](https://www.g2.com/sellers/soci) [ 4.5/5(4,658) ](https://www.g2.com/products/soci/reviews) What do users say? Users consistently praise the ease of use and centralized management features of SOCi, which simplify social media scheduling and review monitoring across multiple platforms. The intuitive interface a Pros and Cons [ Ease of Use (598) ](https://www.g2.com/products/soci/reviews?qs=pros-and-cons)[ Missing Features (138) ](https://www.g2.com/products/soci/reviews?qs=pros-and-cons) ### [SOCi](https://www.g2.com/products/soci/reviews) SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data. **Average Rating:** 4.5/5.0 **Total Reviews:** 4,492 #### How Do G2 Users Rate SOCi? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Quality of Support:** 8.8/10 (Category avg: 9.1/10) - **Ease of Use:** 8.7/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind SOCi? - **Seller:** [SOCi](https://www.g2.com/sellers/soci) - **Company Website:** www.soci.ai - **Year Founded:** 2012 - **HQ Location:** San Diego, California - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f30660293f046bdf007cf6ccdb8a88b1f8ee00b070671c1b2c97987b513b045&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoci-inc-%2F&secure%5Burl_type%5D=linkedin_company_website) 624 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 50% Small, 29% Medium #### What Do G2 Reviewers Say About SOCi? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of SOCi, enjoying hassle-free onboarding and simple content management across platforms. - Users value the **easy and convenient post scheduling** of SOCi, allowing them to stay organized and efficient. - Users find SOCi **exceptionally helpful** for managing reviews and social media, with easy setup and responsive support. - Users value the **centralized management** of SOCi, as it simplifies their social media handling and saves time. - Users praise SOCi for its **ease of scheduling** , enabling effective management of social media across multiple platforms seamlessly. ##### Cons - Users criticize SOCi for **missing features** such as robust customizations and improved reporting capabilities, impacting efficiency. - Users find SOCi has **limited features** , lacking options for customization and necessary tools for effective social media management. - Users are frustrated by **posting issues** in SOCi, including lack of calendar integration and inability to delete posts. - Users note a **steep learning curve** for SOCi, requiring time and additional training to feel proficient. - Users feel that SOCi requires **improvement in accuracy and flexibility** for reporting and listings management. #### What Are Recent G2 Reviews of SOCi? **["Easy Multi-Platform Scheduling at Scale with Top-Notch Support"](https://www.g2.com/survey_responses/soci-review-13078919)** **Rating:** 5.0/5.0 stars _— Brennen W._ [Read full review](https://www.g2.com/survey_responses/soci-review-13078919) **["SOCI streamlines social media management, boosting online presence and accountability"](https://www.g2.com/survey_responses/soci-review-9655437)** **Rating:** 5.0/5.0 stars _— Stephanie O._ [Read full review](https://www.g2.com/survey_responses/soci-review-9655437) [ Zoho Social ](https://www.g2.com/products/zoho-social/reviews) By [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) [ 4.6/5(2,945) ](https://www.g2.com/products/zoho-social/reviews) What do users say? Users consistently praise the ease of use and time-saving features of Zoho Social, highlighting its ability to manage multiple social media accounts from a single platform. The intuitive interface and Pros and Cons [ Ease of Use (125) ](https://www.g2.com/products/zoho-social/reviews?qs=pros-and-cons)[ Missing Features (41) ](https://www.g2.com/products/zoho-social/reviews?qs=pros-and-cons) ### [Zoho Social](https://www.g2.com/products/zoho-social/reviews) Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Scheduling & publishing for seamless content planning Unified conversation management to stay on top of messages and interactions Social media analytics for data-driven insights A social media calendar to visualize and organize posts Team collaboration for effortless workflow management Zia, Zoho’s in-house AI, for generating content, hashtags, captions, and more Available as both a web and mobile app, Zoho Social ensures you can manage your social media anytime, anywhere. It offers four editions for businesses and two for agencies—explore our detailed pricing and plans to find the best fit. A free edition and a free trial are also available to help you get started with ease. Seamless Integrations: Zoho Social connects with Zoho CRM for sales and Zoho Desk for customer support, streamlining your business operations. About Zoho: Zoho Social is a product of Zoho Corporation Private Limited, a company with over 27 years of experience in building business software. Zoho offers a suite of 50+ applications covering sales, marketing, customer support, finance, collaboration, workplace productivity, messaging, security, development, and more. With 100 million+ customers worldwide, Zoho is committed to privacy, transparency, and delivering software that businesses can trust. **Average Rating:** 4.6/5.0 **Total Reviews:** 2,850 #### How Do G2 Users Rate Zoho Social? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Quality of Support:** 8.7/10 (Category avg: 9.1/10) - **Ease of Use:** 9.2/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Zoho Social? - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho 137,880 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website) 30,766 employees on LinkedIn® - **Phone:** +1 (888) 900-9646 #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 87% Small, 9% Medium #### What Do G2 Reviewers Say About Zoho Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Zoho Social to be **easy to use and setup** , enabling seamless posting across multiple channels effortlessly. - Users appreciate the **efficient post scheduling** capabilities of Zoho Social, streamlining management for multiple social media accounts effortlessly. - Users value the **centralized management** of Zoho Social, seamlessly integrating various platforms for streamlined business operations. - Users appreciate the **centralized multi-platform management** in Zoho Social, simplifying social media engagement and coordination. - Users appreciate the **easy setup** of Zoho Social, allowing them to start scheduling content almost immediately. ##### Cons - Users express a desire for **missing features** , including integrations with design tools and advanced analytics in Zoho Social. - Users find the **pricing of Zoho Social to be high** , especially for growing agencies needing access to all features. - Users note the **limited free tier** of Zoho Social, which lacks essential features and presents pricing challenges. - Users face **social media connection limitations** with Zoho Social, making it challenging to post across multiple accounts efficiently. - Users find that Zoho Social has **limited features** , especially on the mobile app compared to the web version. #### What Are Recent G2 Reviews of Zoho Social? **["Streamlined Social Media Management with Seamless Integration"](https://www.g2.com/survey_responses/zoho-social-review-12562472)** **Rating:** 4.5/5.0 stars _— MOHD SYAZWAN S._ [Read full review](https://www.g2.com/survey_responses/zoho-social-review-12562472) **["Streamlined Social Scheduling"](https://www.g2.com/survey_responses/zoho-social-review-13102423)** **Rating:** 5.0/5.0 stars _— Ian F._ [Read full review](https://www.g2.com/survey_responses/zoho-social-review-13102423) #### What Are G2 Users Discussing About Zoho Social? - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/zoho-social-how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment, 2 upvotes - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment - [What is Zoho Social used for?](https://www.g2.com/discussions/what-is-zoho-social-used-for) - 1 upvote - [Is Zoho social good?](https://www.g2.com/discussions/is-zoho-social-good) - 2 comments - [How does Zoho social work?](https://www.g2.com/discussions/how-does-zoho-social-work) - 1 comment [ Meltwater ](https://www.g2.com/products/meltwater/reviews) By [Meltwater](https://www.g2.com/sellers/meltwater) [ 4.1/5(2,666) ](https://www.g2.com/products/meltwater/reviews) What do users say? Users consistently praise the user-friendly interface and powerful AI insights that enhance their media monitoring and reporting capabilities. The platform's ability to consolidate data and provide ac Pros and Cons [ Ease of Use (190) ](https://www.g2.com/products/meltwater/reviews?qs=pros-and-cons)[ Improvement Needed (90) ](https://www.g2.com/products/meltwater/reviews?qs=pros-and-cons) ### [Meltwater](https://www.g2.com/products/meltwater/reviews) Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,635 #### How Do G2 Users Rate Meltwater? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10) - **Quality of Support:** 8.6/10 (Category avg: 9.1/10) - **Ease of Use:** 7.9/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Meltwater? - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Company Website:** www.meltwater.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater 24,840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website) 2,585 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 41% Small, 37% Medium #### What Do G2 Reviewers Say About Meltwater? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. ##### Cons - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. #### What Are Recent G2 Reviews of Meltwater? **["Reliable Keyword Search and Flexible Article Sorting"](https://www.g2.com/survey_responses/meltwater-review-13174217)** **Rating:** 4.0/5.0 stars _— Max B._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-13174217) **["A good platform for influencers search"](https://www.g2.com/survey_responses/meltwater-review-8216118)** **Rating:** 4.5/5.0 stars _— Joannie C._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-8216118) #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [Is Klear safe?](https://www.g2.com/discussions/is-klear-safe) - 1 comment - [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) - 2 comments [ Reputation ](https://www.g2.com/products/reputation/reviews) By [Reputation](https://www.g2.com/sellers/reputation) [ 4.5/5(2,469) ](https://www.g2.com/products/reputation/reviews) What do users say? Users consistently praise the product for its centralized management of reviews and social media, which simplifies their workflow. The intuitive interface and ease of use allow for quick responses and Pros and Cons [ Ease of Use (103) ](https://www.g2.com/products/reputation/reviews?qs=pros-and-cons)[ Improvement Needed (25) ](https://www.g2.com/products/reputation/reviews?qs=pros-and-cons) ### [Reputation](https://www.g2.com/products/reputation/reviews) Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,405 #### How Do G2 Users Rate Reputation? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Quality of Support:** 8.9/10 (Category avg: 9.1/10) - **Ease of Use:** 9.0/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Reputation? - **Seller:** [Reputation](https://www.g2.com/sellers/reputation) - **Company Website:** reputation.com - **Year Founded:** 2006 - **HQ Location:** San Ramon, CA - **Twitter:** @Reputation\_Com 10,930 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd8ab4194897457b9490b1a63309e03ed802416797d3e7a6e4765f7bf427840b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1579888%2F&secure%5Burl_type%5D=linkedin_company_website) 707 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Community Manager, Property Manager - **Top Industries:** Automotive, Real Estate - **Company Size:** 46% Medium, 29% Small #### What Do G2 Reviewers Say About Reputation? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Reputation, appreciating its simplicity and efficiency in managing customer feedback. - Users appreciate the **SMS review requests** feature of Reputation, which enhances customer engagement and feedback collection. - Users value the **user-friendly interface** of Reputation.com, which simplifies review management and enhances communication with stakeholders. - Users value the **centralized reviews** feature of Reputation.com for efficient monitoring and management across multiple platforms. - Users appreciate the **centralized management of reviews** , making it efficient to handle customer feedback seamlessly. ##### Cons - Users feel there's **improvement needed** in integration, implementation, and adapting to unique customer service aspects. - Users find the **survey email issues** frustrating, complicating the collection of essential feedback and insights. - Users express frustration with **survey email bounce issues** , making it difficult to capture essential feedback effectively. - Users find the **missing features** frustrating, including limited social publishing and absence of customizable templates. - Users find the **scoring issues** unclear and feel the grading scale could be improved for better accuracy. #### What Are Recent G2 Reviews of Reputation? **["Visually pleasing & streamlined process. No complaints"](https://www.g2.com/survey_responses/reputation-review-9899978)** **Rating:** 4.0/5.0 stars _— Danny M._ [Read full review](https://www.g2.com/survey_responses/reputation-review-9899978) **["Centralized Hub for Reputation with Room for Social Media Improvement"](https://www.g2.com/survey_responses/reputation-review-7128655)** **Rating:** 4.0/5.0 stars _— Giovanni A._ [Read full review](https://www.g2.com/survey_responses/reputation-review-7128655) #### What Are G2 Users Discussing About Reputation? - [Is BlackLine an ERP?](https://www.g2.com/discussions/is-blackline-an-erp) - [How much does reputation com cost?](https://www.g2.com/discussions/how-much-does-reputation-com-cost) - 1 comment - [What is Reputation Management Software?](https://www.g2.com/discussions/what-is-reputation-management-software) - 1 comment - [How does reputation com work?](https://www.g2.com/discussions/how-does-reputation-com-work) - 1 comment [ Vista Social ](https://www.g2.com/products/vista-social/reviews) By [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) [ 4.8/5(1,118) ](https://www.g2.com/products/vista-social/reviews) What do users say? Users consistently praise the unified inbox and excellent customer support provided by Vista Social, which streamline social media management across multiple platforms. The platform's ability to conso Pros and Cons [ Ease of Use (562) ](https://www.g2.com/products/vista-social/reviews?qs=pros-and-cons)[ Learning Curve (80) ](https://www.g2.com/products/vista-social/reviews?qs=pros-and-cons) ### [Vista Social](https://www.g2.com/products/vista-social/reviews) Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,114 #### How Do G2 Users Rate Vista Social? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Quality of Support:** 9.6/10 (Category avg: 9.1/10) - **Ease of Use:** 9.6/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 7.3/10 (Category avg: 10/10) #### Who Is the Company Behind Vista Social? - **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) - **Company Website:** vistasocial.com - **Year Founded:** 2022 - **HQ Location:** New York, US - **Twitter:** @vistasocialapp 2,663 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d70376c9cad6b254ef322d784092bfc3c22bb6c527bf974978962ebf610fb254&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistasocial%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 72% Small, 26% Medium #### What Do G2 Reviewers Say About Vista Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Vista Social to be **extremely easy to use** , streamlining social media management effortlessly with diverse features. - Users appreciate the **comprehensive and user-friendly social media management features** of Vista Social for efficient content management. - Users appreciate the **comprehensive features** of Vista Social, making it an ideal tool for small to medium businesses. - Users love the **easy post scheduling** in Vista Social, which streamlines content management across multiple platforms efficiently. - Users value the **centralized management** of Vista Social, simplifying social media handling across multiple platforms with ease. ##### Cons - Users find the **learning curve frustrating** , but believe familiarity will improve overall experience with Vista Social. - Users note a **lack of automation features** like LinkedIn DMs and mobile app capabilities, which limits functionality. - Users express concerns about **delayed updates** for TikTok and others, causing potential financial and reputational harm. - Users note that there is **room for improvement** in Vista Social’s AI capabilities and dashboard analytics overview. - Users face challenges with **linking issues** in Vista Social, including data syncing and account connection difficulties. #### What Are Recent G2 Reviews of Vista Social? **["All-in-One Social Management with Excellent Support and Smart Automations"](https://www.g2.com/survey_responses/vista-social-review-13080181)** **Rating:** 5.0/5.0 stars _— Dara S._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-13080181) **["Exactly what I was looking for!"](https://www.g2.com/survey_responses/vista-social-review-7769914)** **Rating:** 5.0/5.0 stars _— Caroline H._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-7769914) [ Dash Social ](https://www.g2.com/products/dash-social/reviews) By [Dash Social](https://www.g2.com/sellers/dash-social) [ 4.7/5(410) ](https://www.g2.com/products/dash-social/reviews) What do users say? Users consistently praise the user-friendly interface and powerful analytics of Dash Social, which streamline social media management and reporting. The platform's ability to consolidate multiple acco Pros and Cons [ Ease of Use (69) ](https://www.g2.com/products/dash-social/reviews?qs=pros-and-cons)[ Instagram Limitations (29) ](https://www.g2.com/products/dash-social/reviews?qs=pros-and-cons) ### [Dash Social](https://www.g2.com/products/dash-social/reviews) Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels. **Average Rating:** 4.7/5.0 **Total Reviews:** 406 #### How Do G2 Users Rate Dash Social? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Quality of Support:** 9.6/10 (Category avg: 9.1/10) - **Ease of Use:** 9.2/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Dash Social? - **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social) - **Company Website:** www.dashsocial.com - **Year Founded:** 2013 - **HQ Location:** Halifax, NS - **Twitter:** @DashSocialHQ 1,856 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a3ff2b9ef950267cb1559972563b165886a5b5d0fcbedef54e9ac05c7a7bd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashsocialhq%2F&secure%5Burl_type%5D=linkedin_company_website) 299 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Social Media Coordinator - **Top Industries:** Apparel & Fashion, Cosmetics - **Company Size:** 41% Small, 40% Medium #### What Do G2 Reviewers Say About Dash Social? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **user-friendly design** of Dash Social, praising its inviting interface and easy navigation. - Users appreciate the **analytics focus** of Dash Social, which helps in tracking insights and competitors effectively. - Users value the **robust analytics** of Dash Social, enhancing content performance understanding and marketing strategy effectiveness. - Users love Dash Social for its **intuitive scheduling and analytics** , making social media management effortless and effective. - Users value the **robust analytics and scheduling features** of Dash Social, making marketing campaigns more effective and organized. ##### Cons - Users express frustration over **Instagram limitations** , particularly with auto-posting and tracking engagement for reels. - Users note **missing features** , such as limited integration with certain channels and inadequate Salesforce connectivity. - Users desire more **robust features** in Dash Social, including Reddit integration and enhanced influencer tools. - Users highlight the **API limitations** of Dash Social, impacting scheduling and reporting capabilities for various platforms. - Users feel the **feature limitations** of Dash Social hinder effective scheduling, reporting, and in-depth data insights. #### What Are Recent G2 Reviews of Dash Social? **["Streamlined Social Media Scheduling with Powerful Analytics and Insights"](https://www.g2.com/survey_responses/dash-social-review-12861498)** **Rating:** 5.0/5.0 stars _— Veronica G._ [Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498) **["Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting"](https://www.g2.com/survey_responses/dash-social-review-12846720)** **Rating:** 4.0/5.0 stars _— Ryan M._ [Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720) #### What Are G2 Users Discussing About Dash Social? - [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for) [ Sprinklr Social ](https://www.g2.com/products/sprinklr-social/reviews) By [Sprinklr](https://www.g2.com/sellers/sprinklr) [ 4.1/5(1,216) ](https://www.g2.com/products/sprinklr-social/reviews) What do users say? Users consistently praise the platform for its centralized management of multiple social media channels, which significantly saves time and enhances collaboration across teams. The robust analytics an Pros and Cons [ Ease of Use (95) ](https://www.g2.com/products/sprinklr-social/reviews?qs=pros-and-cons)[ Complex Usage (54) ](https://www.g2.com/products/sprinklr-social/reviews?qs=pros-and-cons) ### [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs **Average Rating:** 4.1/5.0 **Total Reviews:** 1,142 #### How Do G2 Users Rate Sprinklr Social? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) - **Quality of Support:** 7.7/10 (Category avg: 9.1/10) - **Ease of Use:** 7.5/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Sprinklr Social? - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Company Website:** www.sprinklr.com - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr 38,047 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2651bb6e84447f3b01d63e29fe0f8afcc3c5f50fd7788def648e7d5319fcae4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F399351%2F&secure%5Burl_type%5D=linkedin_company_website) 4,380 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Specialist, Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 49% Large, 29% Medium #### What Do G2 Reviewers Say About Sprinklr Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly. - Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms. - Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features. - Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy. - Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms. ##### Cons - Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform. - Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities. - Users find Sprinklr Social's **complex setup and configuration** challenging, often requiring external assistance for effective use. - Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics. - Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features. #### What Are Recent G2 Reviews of Sprinklr Social? **["All-in-One Social Management with a Powerful Unified Inbox"](https://www.g2.com/survey_responses/sprinklr-social-review-13134659)** **Rating:** 4.0/5.0 stars _— lindokuhle n._ [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-13134659) **["Feature Rich Social Platform That Keeps Getting Smarter"](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)** **Rating:** 5.0/5.0 stars _— Shruti D._ [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-11426970) [ Buzzmonitor ](https://www.g2.com/products/buzzmonitor/reviews) By [Buzzmonitor LLC](https://www.g2.com/sellers/buzzmonitor-llc) [ 4.5/5(22) ](https://www.g2.com/products/buzzmonitor/reviews) What do users say? Users consistently praise the platform for its intuitive interface and comprehensive features, which streamline social media monitoring and customer service tasks. The ability to create customizable r Pros and Cons [ Customization (2) ](https://www.g2.com/products/buzzmonitor/reviews?qs=pros-and-cons) ### [Buzzmonitor](https://www.g2.com/products/buzzmonitor/reviews) Buzzmonitor is an integrated solution for brands looking to optimize their digital presence and turn data into effective strategies. As an all-in-one platform, it combines social media monitoring, multichannel customer service, social media analytics, dashboards, post scheduling, and advanced data analysis—all powered by artificial intelligence. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Buzzmonitor? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Quality of Support:** 9.2/10 (Category avg: 9.1/10) - **Ease of Use:** 9.0/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Buzzmonitor? - **Seller:** [Buzzmonitor LLC](https://www.g2.com/sellers/buzzmonitor-llc) - **Year Founded:** 2012 - **HQ Location:** Barueri, SP - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97b70292a8410560a439b7eac943325aa37e6490848bb9d94f86480f21ba7a98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzmonitor%2F&secure%5Burl_type%5D=linkedin_company_website) 199 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 55% Medium, 27% Small #### What Do G2 Reviewers Say About Buzzmonitor? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **customizable dashboards** of Buzzmonitor, which streamline data analysis and enhance insights effortlessly. - Users love Buzzmonitor for its **intuitive design** , enabling easy navigation and efficient data analysis for comprehensive reports. - Users love the **customizable dashboards** and **AI insights** of Buzzmonitor, enhancing data analysis and saving time. - Users love the **AI insights** from Buzzmonitor, which simplifies analysis and saves valuable time in reporting. - Users love Buzzmonitor for its **powerful AI insights** , making social media analysis efficient and straightforward. #### What Are Recent G2 Reviews of Buzzmonitor? **["Improve your analysis while saving time"](https://www.g2.com/survey_responses/buzzmonitor-review-11529461)** **Rating:** 5.0/5.0 stars _— Amanda S._ [Read full review](https://www.g2.com/survey_responses/buzzmonitor-review-11529461) **["My experience with Buzzmonitor and data analysis"](https://www.g2.com/survey_responses/buzzmonitor-review-11568590)** **Rating:** 5.0/5.0 stars _— Nadja T._ [Read full review](https://www.g2.com/survey_responses/buzzmonitor-review-11568590) #### What Are G2 Users Discussing About Buzzmonitor? - [What is BuzzMonitor used for?](https://www.g2.com/discussions/what-is-buzzmonitor-used-for) [ Kontentino ](https://www.g2.com/products/kontentino/reviews) By [Kontentino](https://www.g2.com/sellers/kontentino) [ 4.6/5(379) ](https://www.g2.com/products/kontentino/reviews) What do users say? Users consistently praise the intuitive interface and efficient collaboration features of Kontentino, which streamline social media management and client approvals. The platform's clear content calend Pros and Cons [ Ease of Use (27) ](https://www.g2.com/products/kontentino/reviews?qs=pros-and-cons)[ High Pricing (5) ](https://www.g2.com/products/kontentino/reviews?qs=pros-and-cons) ### [Kontentino](https://www.g2.com/products/kontentino/reviews) Kontentino is a collaborative social media tool that turns chaos into clarity - helping teams plan, approve, and schedule together effortlessly. It brings marketing teams, clients, and stakeholders into a single structured workflow — replacing scattered emails and endless feedback loops with clarity, speed, and control. Approvals without the friction Clients review and approve posts through a clean interface. No login required. Fewer misunderstandings, faster sign-offs, stronger relationships. Real collaboration, in real time Copywriters, designers, managers, and clients work together in one place. No version confusion, no lost feedback threads. Multi-brand, multi-channel clarity Manage dozens of brands and profiles from one calendar. Always know what's scheduled, what needs approval, and what's going live next. Publish and measure, all in one place Autopublish to Facebook, Instagram, LinkedIn, TikTok, and more. Then track performance with visual reports that actually make sense. AI that works the way you do Smart AI features for content creation and localization - built into your workflow, not bolted on. Backed by real human support when you need it. Support from real people, fast When you need help, a real person responds. Quickly. Kontentino support team knows the product and social media landscape, and always aims to solves problems. Built for agencies managing multiple clients, and in-house teams who can't afford messy processes. Kontentino scales with you — from a handful of profiles to a full portfolio. **Average Rating:** 4.6/5.0 **Total Reviews:** 371 #### How Do G2 Users Rate Kontentino? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Quality of Support:** 9.5/10 (Category avg: 9.1/10) - **Ease of Use:** 9.1/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Kontentino? - **Seller:** [Kontentino](https://www.g2.com/sellers/kontentino) - **Company Website:** www.kontentino.com - **Year Founded:** 2014 - **HQ Location:** Bratislava, Slovakia - **Twitter:** @Kontentino 582 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cb9b24e9ddebc7cdc41b5071b89e5dc0e91c69af16d6ba4e49ff03af728df3da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10633766%2F&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 69% Small, 17% Medium #### What Do G2 Reviewers Say About Kontentino? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in Kontentino, ensuring efficient content management and seamless client approvals. - Users appreciate the **responsive and friendly customer service** of Kontentino, making their experience feel like a true partnership. - Users appreciate the **clear calendar view** in Kontentino, enhancing ease of scheduling and team collaboration for social media. - Users value the **effective content creation** capabilities of Kontentino, streamlining collaboration and management across multiple stakeholders. - Users appreciate the **post scheduling** feature of Kontentino, which streamlines content planning and enhances team collaboration. ##### Cons - Users find Kontentino's pricing to be **higher than competitors** , impacting overall affordability and value perception. - Users experience **performance issues** with Kontentino, including slow loading times and difficulties with post publishing. - Users find **scheduling issues** with Kontentino, particularly for TikTok and PDF uploads, hinder their workflow efficiency. - Users notice a **lack of advanced analytics** in Kontentino, wishing for more reliable data interpretation and functionality. - Users note **limitations in analytics and social media scheduling** , affecting overall usability and convenience when publishing content. #### What Are Recent G2 Reviews of Kontentino? **["Clear Content Planning Overview That Keeps Our Brand on Track"](https://www.g2.com/survey_responses/kontentino-review-13129369)** **Rating:** 4.5/5.0 stars _— Zuzana V._ [Read full review](https://www.g2.com/survey_responses/kontentino-review-13129369) **["Easy to use, great support, and an excellent workflow for social media agencies"](https://www.g2.com/survey_responses/kontentino-review-12856165)** **Rating:** 4.0/5.0 stars _— Thirsa d._ [Read full review](https://www.g2.com/survey_responses/kontentino-review-12856165) [ Later Social ](https://www.g2.com/products/later-social/reviews) By [Later](https://www.g2.com/sellers/later-be4d4c43-6bd8-437c-acbb-08e5b98f3c0d) [ 4.5/5(384) ](https://www.g2.com/products/later-social/reviews) What do users say? Users consistently praise the ease of use and time-saving features of Later Social, highlighting its intuitive interface and ability to schedule posts across multiple platforms effortlessly. Many appr Pros and Cons [ Ease of Use (46) ](https://www.g2.com/products/later-social/reviews?qs=pros-and-cons)[ Publishing Limitations (14) ](https://www.g2.com/products/later-social/reviews?qs=pros-and-cons) ### [Later Social](https://www.g2.com/products/later-social/reviews) Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more! **Average Rating:** 4.5/5.0 **Total Reviews:** 381 #### How Do G2 Users Rate Later Social? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Quality of Support:** 8.7/10 (Category avg: 9.1/10) - **Ease of Use:** 9.1/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Later Social? - **Seller:** [Later](https://www.g2.com/sellers/later-be4d4c43-6bd8-437c-acbb-08e5b98f3c0d) - **Company Website:** later.com - **Year Founded:** 2014 - **HQ Location:** Boston, MA - **Twitter:** @latermedia 37,928 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9433f47bc11b517a610f32ca8decb49ccf3fc1525b86b5155064bc37571e0e0e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flatergram-me%2F&secure%5Burl_type%5D=linkedin_company_website) 2,021 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 80% Small, 14% Medium #### What Do G2 Reviewers Say About Later Social? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Later Social, enjoying its intuitive interface for scheduling across platforms. - Users appreciate the **easy post scheduling** with Later Social, simplifying content management across multiple platforms. - Users value the **easy scheduling** features of Later Social, streamlining the process across multiple social media platforms. - Users appreciate the **time-saving capabilities** of Later Social, streamlining their social media scheduling and management efficiently. - Users love the **easy scheduling of posts** with Later Social, allowing efficient management of multiple social media accounts. ##### Cons - Users are frustrated by **publishing limitations** such as scheduling options for BlueSky or X and clunky story management. - Users find the **limited features** of Later Social inadequate, especially regarding music options and detailed analytics. - Users express frustration over **missing features** like folder organization and music addition, affecting their overall experience. - Users experience **scheduling issues** with Later Social, including difficulties in adding accounts and managing stories. - Users often face **linking issues** that disrupt functionality, requiring manual reconnections and causing posting inconsistencies. #### What Are Recent G2 Reviews of Later Social? **["I'm a huge fan and have been using Later for at least a decade. I highly recommend it!"](https://www.g2.com/survey_responses/later-social-review-12939701)** **Rating:** 4.5/5.0 stars _— David M._ [Read full review](https://www.g2.com/survey_responses/later-social-review-12939701) **["Later Is a Life-Saver for Scheduling and Platform-Specific Post Tweaks"](https://www.g2.com/survey_responses/later-social-review-12630522)** **Rating:** 4.5/5.0 stars _— Jessica G._ [Read full review](https://www.g2.com/survey_responses/later-social-review-12630522) #### What Are G2 Users Discussing About Later Social? - [What is Later used for?](https://www.g2.com/discussions/what-is-later-used-for) - [What is later for Instagram?](https://www.g2.com/discussions/what-is-later-for-instagram) - 1 comment - [Is later a good app?](https://www.g2.com/discussions/is-later-a-good-app) - 1 comment - [Is later free?](https://www.g2.com/discussions/is-later-free) - 1 comment - [What is later software?](https://www.g2.com/discussions/what-is-later-software) - 1 comment [ SocialPilot ](https://www.g2.com/products/socialpilot/reviews) By [SocialPilot](https://www.g2.com/sellers/socialpilot) [ 4.5/5(846) ](https://www.g2.com/products/socialpilot/reviews) What do users say? Users consistently praise the ease of use and centralized management of SocialPilot, which simplifies scheduling and posting across multiple social media platforms. The intuitive interface and robust Pros and Cons [ Post Scheduling (11) ](https://www.g2.com/products/socialpilot/reviews?qs=pros-and-cons)[ Missing Features (4) ](https://www.g2.com/products/socialpilot/reviews?qs=pros-and-cons) ### [SocialPilot](https://www.g2.com/products/socialpilot/reviews) SocialPilot is a social media management software used by marketing agencies, small businesses, and in-house marketing teams to schedule, manage, and analyze social media activity across multiple accounts and clients from one platform. Key features include: 📅 Social media scheduling and bulk scheduling of up to 500 posts via CSV upload 🗓️ Social media calendar for daily, weekly, and monthly post planning 💬 Social media inbox for managing comments, messages, and mentions across platforms 👥 Role-based team collaboration with client approval workflows 🤖 AI-powered content creation with caption generator, hashtag suggestions, content variations, post repurposing, brand voice customization, and multilingual content generation 📊 Social media analytics, post performance tracking, competitor reports, and custom reporting 🏷️ White-label social media management platform and reporting for agencies 🔗 MCP server integration to manage social media workflows directly through Claude AI 🌐 Supports 10 social media networks: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile SocialPilot is designed for agencies and teams managing multiple social media accounts and clients. It centralizes social media scheduling, AI content creation, engagement, reporting, and client collaboration in one platform, eliminating the need to switch between tools. A 14-day free trial is available with no credit card required. **Average Rating:** 4.5/5.0 **Total Reviews:** 837 #### How Do G2 Users Rate SocialPilot? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Quality of Support:** 8.9/10 (Category avg: 9.1/10) - **Ease of Use:** 9.1/10 (Category avg: 8.9/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind SocialPilot? - **Seller:** [SocialPilot](https://www.g2.com/sellers/socialpilot) - **Company Website:** socialpilot.co - **Year Founded:** 2014 - **HQ Location:** Lewes, Delaware - **Twitter:** @socialpilot\_co 72,769 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c55959b519e65725aeb8ae4166664ad5ba97f4c0bb2389e1fbeea0599a6a6ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3667747%2F&secure%5Burl_type%5D=linkedin_company_website) 171 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 87% Small, 12% Medium #### What Do G2 Reviewers Say About SocialPilot? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **post scheduling** feature of SocialPilot, allowing easy and convenient management of multiple social platforms. - Users appreciate the **ease of use** of SocialPilot, enjoying its intuitive interface and streamlined social media management. - Users commend the **efficient scheduling** feature of SocialPilot, making managing multiple social media accounts easy and hassle-free. - Users find **scheduling posts in bulk** with SocialPilot easy and convenient, enhancing their social media management experience. - Users value the **centralized management** of SocialPilot, streamlining multiple social media accounts into one efficient dashboard. ##### Cons - Users find the **missing features** in SocialPilot frustrating, as essential tools require additional subscription fees. - Users desire a **more user-friendly archive** for posts, but occasionally face re-verification of social media logins. - Users find the **limited features** in SocialPilot restrict their ability to fully utilize the platform's potential. - Users face **linking issues** with SocialPilot, including posting limitations and API connection renewals that disrupt workflow. - Users express frustration with **social media limitations** , particularly with posting restrictions and missing posts needing manual checks. #### What Are Recent G2 Reviews of SocialPilot? **["Easy Multi-Account Scheduling That Saves Time"](https://www.g2.com/survey_responses/socialpilot-review-13040180)** **Rating:** 4.5/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/socialpilot-review-13040180) **["Easy and Organized Social Media Management for Daily Professional Work"](https://www.g2.com/survey_responses/socialpilot-review-12785426)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/socialpilot-review-12785426) #### What Are G2 Users Discussing About SocialPilot? - [What is SocialPilot used for?](https://www.g2.com/discussions/what-is-socialpilot-used-for) - 1 comment - [What are the best social media management tools?](https://www.g2.com/discussions/socialpilot-what-are-the-best-social-media-management-tools) - [How do you use a social pilot?](https://www.g2.com/discussions/how-do-you-use-a-social-pilot) - 2 comments - [Is Social pilot free?](https://www.g2.com/discussions/is-social-pilot-free) - 3 comments, 1 upvote - [What is Social pilot?](https://www.g2.com/discussions/what-is-social-pilot) - 2 comments - ‹ Prev‹ Prev - 1 - [2](/categories/social-media-suites?order=g2_score&page=2&software=4b5s6p#product-list) - [3](/categories/social-media-suites?order=g2_score&page=3&software=4b5s6p#product-list) - [4](/categories/social-media-suites?order=g2_score&page=4&software=4b5s6p#product-list) - [5](/categories/social-media-suites?order=g2_score&page=5&software=4b5s6p#product-list) - [6](/categories/social-media-suites?order=g2_score&page=6&software=4b5s6p#product-list) - [Next ›Next ›](/categories/social-media-suites?order=g2_score&page=2&software=4b5s6p#product-list) Spotlight Categories [Contract Lifecycle Management (CLM) Software](https://www.g2.com/categories/contract-lifecycle-management-clm) [Procure to Pay Software](https://www.g2.com/categories/procure-to-pay) [Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce) [Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm) [Managed Detection and Response (MDR) Software](https://www.g2.com/categories/managed-detection-and-response-mdr) Similar Categories - [Influencer Marketing Platforms](/categories/influencer-marketing-platforms) - [Other Social Media](/categories/other-social-media) - [Social Media Analytics](/categories/social-media-analytics) - [Social Media Listening Tools](/categories/social-media-listening-tools) - [Social Media Management](/categories/social-media-mgmt) [Browse Social Media Suites Themes](/categories/social-media-suites/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Social media suites are designed to manage, monitor, and analyze information related to one or multiple social media accounts through a single product. Marketing and communications teams hoping to utilize social media in their marketing strategy often leverage social media suites to fulfill their business needs, including management, monitoring, and analytics. Management includes automating posts, engaging with communities, and integrating accounts across media. Monitoring is the listening, tracking, and gathering of information across social media channels. Analytics is the practice of aggregating data across media to measure the effectiveness of social campaigns and provide information to sales, marketing, and customer service activities. Social media suites can benefit businesses by increasing brand recognition, converting audience members to customers, increasing inbound traffic, minimizing marketing costs, and increasing SEO rankings. Social media suites provide the functionality offered by [social media management software](https://www.g2.com/categories/social-media-mgmt), [social media monitoring software](https://www.g2.com/categories/social-media-monitoring), and [social media analytics software](https://www.g2.com/categories/social-media-analytics) in a single, comprehensive product. Some products in the category also offer capabilities to purchase and manage ads on social networks, manage online communities, manage online reputations, and provide social customer service functionality to respond to customer issues and questions via social media. To qualify for inclusion in the Social Media Suites category, a product must: - Plan and publish digital content via social media - Engage with communities via social media - Report on effectiveness of social media practices - Track regions and demographics of audience - Analyze performance of posts and campaigns - Monitor for related mentions and trends Top Tools at a Glance | | SEO-anchored social scheduling with competitive intelligence | User Review "Reliable, Modern Marketing Suite with Powerful API/MCP Improvements" | | | Unified inbox and cross-channel publishing analytics | User Review "Sprout Social Makes Scheduling Easy with Reliable AI-Powered Publishing" | | | Cross-platform scheduling with centralized publishing | User Review "Hootsuite simplifies multi-network management and campaign steering" | | | Multi-location reputation and social syndication | User Review "Exceptional Support and Ease of Use, Minor Email Hiccups" | | | Multi-location social scheduling with AI-assisted review response | User Review "SOCI streamlines social media management, boosting online presence and accountability" | | | Cross-channel scheduling with centralized engagement analytics | User Review "Streamlined Social Media Management with Seamless Integration" | | | Unified social listening and earned media monitoring | User Review "Reliable Keyword Search and Flexible Article Sorting" | | | Centralized review aggregation with social scheduling | User Review "Visually pleasing & streamlined process. No complaints" | | | Unified inbox and DM automation publishing | User Review "All-in-One Social Management with Excellent Support and Smart Automations" | | | Visual-first social scheduling with AI content prediction | User Review "Streamlined Social Media Scheduling with Powerful Analytics and Insights" | * * * Show More * * * ## How Do You Choose the Right Social Media Suites? ### What You Should Know About Social Media Suites ### What are Social Media Suites? As social media continues to grow, evolve, and influence people’s purchasing decisions, it has become more necessary than ever for companies to leverage social networks as a business tool. The usefulness of social media has expanded far beyond brand awareness—it is also a valuable asset for monitoring a company’s online reputation, responding to customer complaints or questions, generating leads, measuring engagement, tracking competitors, targeting advertisements, and more. To harness a powerful and multifaceted tool like social media, businesses require an equally powerful software. That’s where social media suites come in. Social media suites provide an all-in-one product designed to meet all aspects of a company’s social media needs. These versatile solutions offer any combination of at least three of the following features: social media management, social media monitoring, social media analytics, social media advertising, and social customer service. When evaluating new social media suite products, companies should consider their current social media strategies and compare the product’s features to their software needs. This will help an organization select the best and most cost-effective product for their business. Key Benefits of Social Media Suites - Respond instantaneously to customer inquiries and complaints - Follow brand mentions with live updates - Compile all of your company’s social media feeds into one centralized hub - Use paid social media marketing to reach new audiences - Monitor social analytics to reveal customer habits and interests - Track performance of social marketing campaigns - Identify and leverage key customers who are brand advocates - Stay up to date on competitors by tracking their social media footprint ### Why Use Social Media Suites? Social media represents a low-cost, high-potential opportunity for marketing a business’ product or service. Effective social media marketing can be an efficient way to increase word-of-mouth among your target audience and drive traffic to your website or place of business. With the surge in popularity of social networks as an avenue for advertising, social media suites have gained popularity as a flexible combination of tools necessary for social media marketing. Small businesses in particular have much to gain from the use of a social media suite. In small businesses, social media strategies are often executed by one person—perhaps by the business owner. They may not have the time or resources to dedicate to many different products. By offering a tool with multiple functions, social media suites have the potential to streamline an organization’s digital marketing efforts considerably, saving on software costs and training time. While many of the features offered by a social media suite can be found separately within specialized categories of social media software, the design of the social media suite platform lends itself to a few unique benefits. **All-in-one platform —** As previously mentioned, the main advantage in using a social media suite is the ability to execute a complete social media marketing strategy with a single product. From one centralized platform, a social media manager can view all of their company’s social network feeds, schedule and post content from multiple accounts, monitor social analytics, manage paid social ads, identify influencers and brand advocates, and communicate with customers. **Brand presence —** By combining social media management, monitoring, and advertising capabilities, social media suites allow companies to optimize their brand presence across platforms. If a business has multiple social media accounts, they can manage those accounts from the suite’s hub, monitor brand competition, and place ads or promote content. With the use of one tool instead of two or three, a business can improve their social media presence and brand recognition. **Reputation management —** Social media suites make it easy for companies to analyze and manage their online reputation. Staying on top of mentions and conversations about your company on social networks is key to maintaining a positive brand reputation. Marketers, customer service teams, and PR professionals can use social media monitoring and management tools to publicly respond to complaints, answer inquiries, and even thank customers for positive feedback. ### Who Uses Social Media Suites? **Marketing and communications —** The social media suite is an important tool for any digital marketer, social media manager, or community manager to have in their marketing toolbox. With the full set of features offered by a social media suite, marketers have everything they need to execute a complete social media marketing strategy right at their fingertips. These unique products help marketers manage their company’s social network accounts, schedule content, deploy ads, analyze the effectiveness of marketing campaigns, monitor their online presence, and more. **Customer service —** Customer service teams can also use social media suites the same way they might use social media monitoring tools or social customer service software. Any suite that offers these features enables customer support specialists to monitor customer complaints, criticisms, and queries across social networks. They can respond to positive or negative mentions, thereby improving customer engagement or de-escalating customer frustrations. **Small businesses —** As previously mentioned, small businesses have more to gain from social media suites than enterprise companies. In a small business, one person, or sometimes a very small team, will run all of the organization’s marketing efforts. By consolidating multiple social media marketing tools into one centralized platform, social media suites will have a positive impact on a small business’ bottom line. ### Kinds of Social Media Suites **Free —** Some social media suites offer a free option. While these products may have helpful features, they have downsides in comparison to their paid counterparts. These downsides often include a lack of in-depth analytics, a cap on users of the product, and a cap on the number of social media channels that can be synced to the product. When choosing a social media suite software, companies should consider the needs and scale of their organization. The features and benefits of a free tool may be the best option for small companies, while larger organizations may need a more powerful, paid tool for their social media needs. **Tiered —** Many social media suites have pricing tiers specifically targeted to small-business owners. While most offer packages that include a wide range of features at various price points, some also offer free trials or basic subscriptions that are free and can be used to test the platform. These free offerings can be an effective way of learning the platform and determining whether it can work for your business, but they are often limited to a single user and a limited feature set. After you successfully test the free subscription or use the trial period, you should upgrade to the package that provides the features you feel will help your business the most, depending on the price and your business’ social media marketing strategy. ### Social Media Suites Features Social media suite products provide at least three of the features listed below. Bundling products together into one social media suite provides a central hub for all of a company’s social media needs. **Social media management —** Most companies have more than one social media account. Social media management tools enable marketers to effectively post content across social networks. Instead of visiting each network individually to post content, they can use these management tools to write the message one time and schedule it to be posted on multiple accounts at the same time. **Social media monitoring —** Social media monitoring tools allow marketers to engage in social listening. With these features, they can look for trends, track brand competition, identify thought leaders or influencers, monitor their company’s social media reputation, and gain insight into customer sentiments and campaign effectiveness. **Social Analytics —** Social media analytics programs help measure marketing success. These tools make it simple and easy for marketers or social media managers to monitor and analyze their company’s social media performance with data visualizations and easy-to-understand reports. Marketers can then share this data with high-level decision makers to justify social media as an effective marketing tool. **Social advertising —** Paid social ads are an increasingly popular method for companies to promote their product or service. Social advertising makes it easy to ensure that your ad is reaching the right audience. In a social media suite, advertising features can include scheduling and placing ads, promoting or boosting posts, and analyzing the success of ad campaigns. **Social customer service —** It is becoming more and more common for brands to engage with their customers on social media. A social media suite with social customer service features will alert customer service or support teams when the company is mentioned on a social network. The user can then respond to positive or negative mentions, which helps improve brand reputation and customer loyalty. Other Features of Social Media Suites: [Analytics filters](https://www.g2.com/categories/social-media-suites/f/analytics-filters), [Automation](https://www.g2.com/categories/social-media-suites/f/automation), [Business intelligence](https://www.g2.com/categories/social-media-suites/f/business-intelligence), [Competitive intelligence](https://www.g2.com/categories/social-media-suites/f/competitive-intelligence), [Customer sentiment](https://www.g2.com/categories/social-media-suites/f/customer-sentiment), [Customizable dashboards](https://www.g2.com/categories/social-media-suites/f/customizable-dashboards), [Keyword setup](https://www.g2.com/categories/social-media-suites/f/keyword-setup) ### Potential Issues with Social Media Suites **Changing strategies —** One of the biggest advantages of using a social media suite is the ability to coordinate all social media activities through one centralized platform. However, this can also be a challenge for a marketing team that hasn’t developed a thorough marketing plan or needs to pivot on a strategy. If a company purchases a suite without social advertising functionality, then later decides to make social media advertising a key aspect of their marketing strategy, they will need to seek out a new software. To avoid this, companies should consider their long-term social media marketing strategy and purchase the platform that will best suit their current and future needs. **Multiple users —** Depending on the social media suite or the product’s subscription package, some software have limits on the number of team members who can access the software. Small teams and organizations do not need to pay as close attention to this feature; however, larger companies may need many users on their social media suite. Purchasing multiple seats for a product will likely increase the cost of the subscription. To prevent paying more than you need to, consider how many users in your company will need to monitor your social media suite product before making a buying decision. ### Software and Services Related to Social Media Suites [**Social media management software**](https://www.g2.com/categories/social-media-mgmt) **—** Social media management tools help marketing and communications professionals with a wide variety of activities related to executing a social media strategy. These products provide functionality to administer social media accounts, schedule posts, suggest content, and boost posts. Social media management software makes it easy for digital marketers to increase brand awareness, manage workflows, and engage online communities. [**Social media analytics software**](https://www.g2.com/categories/social-media-analytics) **—** Social media analytics tools provide functionality for gathering and reporting on data related to social media accounts. Marketing, communications, and social media professionals use social analytics tools to measure campaign success, target demographics, and analyze real-time consumer practices. By leveraging social analytics, businesses can gain a greater understanding of their audience’s desires and responsiveness. [**Social media monitoring software**](https://www.g2.com/categories/social-media-monitoring) **—** Social media monitoring software provides functionality for listening, tracking, and gathering relevant content across wide ranges of social media. Companies use social media monitoring to identify trends, track competitors, and understand customer sentiment. With the information gleaned from social media monitoring, marketers can personalize content to specific users or demographics, identify influencers, and respond to positive or negative feedback. [**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites such as Facebook, Twitter, and LinkedIn. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide audiences using these sites. [**Social customer service software**](https://www.g2.com/categories/social-customer-service) **—** Social customer service software allows companies to reach out to customers and users via social media outlets. Social customer service solutions collect and organize mentions on social media platforms such as Twitter and Facebook, among others, and create tickets for support agents to best respond to mentions and provide proper service. [**Social media marketing (SMM) services**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** SMM services assist businesses with the promotion of their product or brand on social media platforms. These services are often used by businesses that want to keep customers engaged online but lack the expertise or personnel to produce effective content. SMM services can provide a wide variety of solutions, including account management, content creation, and consumer engagement.