Social media management systems provide functionality to administer social media accounts, schedule posts, suggest content, and boost posts. Social media management software is used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities. Social media management tools are used by these teams to create engaging content that can be used in marketing campaigns and to maintain an online presence. The products often provide tools such as user access control, content libraries, timelines, schedules, and archives. These social media marketing management tools are aimed at maximizing search engine optimization, increasing inbound traffic, customer satisfaction, and customer conversion. Social media management software often provides functionality of social media monitoring software and social media analytics software. It can be a part of a social media suite as a standalone or integrated component. Many marketing automation products offer social media management as a feature.
To qualify for inclusion in the Social Media Management category, a product must be able to:
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Social Media Management Platform ☞ social customer care | KPIs reports | hashtag tracking | competitors benchmark A complete set of functions to assure a smart social media management: PUBLISHER: prepare post drafts, assign them for review, get approval and schedule them across social networks. CONTENT: monitor and engage with social conversations, provide efficient social customer care and assign tasks to other users. Tag content by topic of interest and get relevant KPIs in real time to reveal the best performing posts. Search through the whole available historic data with powerful filters. INSIGHTS: access advanced metrics related with the daily/monthly activity of your channels, monitor your audience, engagement, reach and useful statistics related to content. Collect data in a visual and intuitive way with interactive graphs which allow easy detection of successful content campaigns. COMMUNITY: analyze your community, point out the most active fans/followers and the influencers, understand their interests and needs, providing a full Social Customer Relationship Management.
Use Socital Media data to personalize recommendations and email campaigns at your e-shop. Average customer results include: 1. Up to 150% email campaign open rate, 2. 10x faster email database collection, 3. Up to 9x improvement of conversion rate, 4. Decrease of 10-20% of cart abandonment rate, 5. Save up to 25% of your digital marketing spend through better segmentation of audience.
Swift Social is a softare that manage twitter account it allows individual or business to follow and unfollow suggestions, tweet from feeds using the feedly integrated feed engine and like, retweet suggestions and embed banners into tweeted content enabling users to promote everything from a link to a website or social networks, or even promote products from ebay store.
Social media is all about connecting and engaging with an audience. You can use it to target a specific audience, it may big or small. You can raise brand or product/service awareness almost instantaneously, and in an interesting and engaging way. But to fully maximise the power of social media, it takes planning and strategy.
Unmetric is the only social media intelligence platform that is focused on brands. Social media teams and agencies can take advantage of an unlimited user license on a pricing plan that doesn't penalize you against the size of your community. The first ever social media search engine for brands lets your creative team search through over 150m pieces of micro-content created by brands in the last few years to help ideate and come up with new content that is proven to be engaging. Compare everything that matters with the competitor intelligence features that allows for easy benchmarking and comparison across a range of metrics. Benchmark your brand against your direct competitors or the wider industry. Campaign intelligence tracks all the campaigns happening in your industry across all the social networks and ties them all together to give you a holistic view of your competitors' strategy. Find the most engaging campaigns, look for patterns in content volume or understand what kinds of campaigns are resonating with communities. Content intelligence breaks down the content strategies of brands in your industry to understand not just what type of content they are posting but whether it's related to the brand, to the sector, about general events or something else entirely. Uncover content categories that resonate well in your industry, the content you should be creating more of and the content that consumers in your industry don't care about.