# Best Social Media Listening Tools - Page 7

## How Many Social Media Listening Tools Products Does G2 Track?

**Total Products under this Category:** 202

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Repsense (+0.98%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Social Media Listening Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 41,200+ Authentic Reviews
- 202+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Listening Tools
 ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=163098&focus%5B%5D=2140&focus%5B%5D=75923&focus%5B%5D=5791&focus%5B%5D=53908)

Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch Consumer Intelligence, BrandMentions, Brand24, and YouScan.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=brand24&focus%5B%5D=youscan)

**Sponsored**

### Common Room

Common Room is an AI GTM platform that helps revenue teams — including Sales, Marketing, and RevOps — at mid-market and enterprise B2B companies move from fragmented buyer data to precise, AI-driven execution at scale. Most GTM teams operate on incomplete information, with reps toggling between tools and ops teams manually stitching systems together. Common Room solves this by unifying first-party customer data with real-world buyer signals into a continuously updated system of complete and trusted buyer intelligence, powered by Context360 (AI identity resolution) and AI waterfall enrichment across a 400M+ contact directory. Revenue teams use that intelligence foundation to put AI agents to work across core GTM workflows — prioritizing the right accounts, researching contacts, mapping stakeholders, and personalizing outreach based on real buyer context. A configurable Revenue Control Plane gives revenue architects enterprise-grade governance, permissioning, and managed integrations to design and scale AI-native GTM workflows across the business. Key capabilities include: -Complete buyer intelligence: Unifies CRM, product, marketing, and engagement signals with real-world buyer activity into a person-level, always up-to-date view of every buyer - AI agents across GTM workflows: Automates account prioritization, contact research, stakeholder mapping, data hygiene, and personalized outreach without adding headcount -Revenue Control Plane: Central governance layer for revenue architects to build, deploy, and scale plays with enterprise-grade controls and fully managed integrations -Embedded workflow activation: Delivers buyer intelligence and AI-guided actions directly inside Slack, email, Salesforce, browser extensions, and AI assistants — no behavior change required -Enterprise-ready at scale: Supports teams of 50 to 1,000+ reps across multiple GTM motions, eliminating the need for GTM engineers, enrichment vendors, or external orchestration tools

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-08-07T11%3A51%3A51Z&secure%5Bdisplayable_resource_id%5D=497&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=167460&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=167460&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools%3Fpage%3D7&secure%5Btoken%5D=6856d234451f3e67bed32ad282c6b155f786ee6727c32d6817dfdcfd4ef038dc&secure%5Burl%5D=https%3A%2F%2Fwww.commonroom.io%2Fdemo%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid-review-site%26utm_campaign%3Dg2-clicks&secure%5Burl_type%5D=custom_url)

### [Exolyt](https://www.g2.com/products/exolyt/reviews)

Exolyt is a TikTok Analytics and Social Intelligence platform that helps businesses gain deeper insights into organic TikTok content. With features like audience analysis, trend tracking, performance monitoring and influencer discovery powered by advanced social listening and AI, Exolyt goes beyond metadata to analyze video content, images, and text and reveals nuanced trend signals and audience insights. It is built for consumer brands, marketing agencies, product developers, analysts, and research service providers to better understand the customer's voice and harness social and emerging industry trends. Exolyt currently has 150+ clients in over 20 countries, including renowned brands, agencies, and research providers like McCann (Paris), WeAreSocial, Ogilvy, Penta Group, Shiseido, and MercadoLibre.

**Average Rating:** 4.7/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Exolyt?

- **Social Measurement:** 9.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 10.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Exolyt?

- **Seller:** [Exolyt](https://www.g2.com/sellers/exolyt)
- **Year Founded:** 2020
- **HQ Location:** Helsinki, FI
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9bedd6505fc52ea80b375209ea1b98444c2cdb0f23374fa37a7d93197262ca96&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexolyt&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 29% Medium

#### What Do G2 Reviewers Say About Exolyt?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Exolyt for its **rich analytics and insights** that enhance research and decision-making in TikTok strategies.
- Users appreciate the **stable and supportive platform** of Exolyt, enhancing their understanding and analysis of TikTok metrics.
- Users appreciate the **thorough trend analysis** offered by Exolyt, enhancing their understanding of TikTok dynamics.
- Users commend Exolyt for its **clean interface and rich data insights** , enhancing their research and marketing strategies effectively.
- Users value the **insightful audience analysis** from Exolyt, enhancing their understanding of trends and community connections.

##### Cons

- Users are frustrated by the lack of **Instagram Reels data** , hoping for improvements similar to TikTok analytics.

#### What Are Recent G2 Reviews of Exolyt?

**["Researcher"](https://www.g2.com/survey_responses/exolyt-review-11829836)**

**Rating:** 5.0/5.0 stars

_— Mikhail D._

[Read full review](https://www.g2.com/survey_responses/exolyt-review-11829836)

**["Analytics that power a truly data-driven approach"](https://www.g2.com/survey_responses/exolyt-review-11186685)**

**Rating:** 4.5/5.0 stars

_— Dr Olga L._

[Read full review](https://www.g2.com/survey_responses/exolyt-review-11186685)

### [Notified GlobeNewswire](https://www.g2.com/products/notified-globenewswire/reviews)

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world. Notified is an affiliate of Equiniti Group Limited (EQ) Notified’s Public Relations Platform helps public relations, investor relations and communications team increase the visibility, media coverage, and results from every press release. With tools that combine GlobeNewswire’s extensive global news release distribution service, AI-powered Smart Search journalist identification with Personalized Pitch outreach, and real-time Analytics - all in one integrated workflow - Notified is built to amplify your message, not just send it. Ideal for: • In-house Public Relations teams & corporate communications • PR agencies managing multiple clients • Investor Relations teams seeking seamless PR‑IR alignment • Corporate/Public Affairs teams • Journalists looking for marketing moving news stories Top Features and Benefits • 200–300% More Views per Release GlobeNewswire consistently delivers 2–3x more unique views per press release than leading competitors - driven by optimized formatting, extensive distribution, and exclusive metadata tools that enhances visibility in AI tools and search engines. (Source: SEMrush, July 2025) • Integrated PR Workflow Manage releases, contacts, pitching, media monitoring, and reporting in one place. Save time, improve collaboration, and move faster from draft to distribution. • GlobeNewswire Distribution Send your release through one of the largest global newswires - trusted by financial markets and editorial desks worldwide. Includes full-service or self-service options, no extra fees, and built-in compliance support. • Media Snippets (Multimedia News Release Assets) Turn your release into a visual story with embedded images, videos, documents, call-to-action buttons, and event registration, all hosted within the release itself to increase engagement. • Newswire Analytics Prove the value of every campaign. Track unique views, inbound traffic, referral sources, traffic spikes and bot activity, including ChatGPT, Gemini, and Perplexity crawlers. • Verified Media Contacts Database with Smart Search More than 550,000+ up-to-date journalist profiles around the world. Smart Search uses natural language, not Boolean logic, to help you find the right contact faster. • AI-Powered Personalized Pitch Generate smart, tailored journalist outreach based on each journalist data and your pitch details for faster and more relevant earned media results. • Real Time Media Monitoring & Alerts – Track brand mentions, industry trends, and competitor activity across print, broadcast, online, blogs, forums, and social media. Customize keyword feeds and receive instant alerts so your team can respond faster, benchmark coverage, and surface insights—all in one dashboard What Makes Notified Different? • 2–3x More Visibility than Business Wire or PR Newswire • Exclusive, Built-in AI for both visibility (metadata, tagging) and outreach (pitch writing) • Human-verified journalists providing ongoing media list updates • Zero extra fees for branded reports, analytics, or multimedia • Complete IR and PR integrations with investor websites, regulatory tools, and webcasts • Global compliance + local relevance with news targeting across 158 countries

**Average Rating:** 4.4/5.0

**Total Reviews:** 361

#### How Do G2 Users Rate Notified GlobeNewswire?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Social Measurement:** 7.8/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.1/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Notified GlobeNewswire?

- **Seller:** [Notified](https://www.g2.com/sellers/notified)
- **Company Website:** www.notified.com
- **Year Founded:** 2004
- **HQ Location:** New York, New York
- **Twitter:** @Notified  
5,526 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4d102706fd55cd4829e41de6377fa1823aab23a485f56d991d97fcd83ffd8c37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnotified%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,172 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, President
- **Top Industries:** Public Relations and Communications, Financial Services
- **Company Size:** 53% Small, 33% Medium

#### What Do G2 Reviewers Say About Notified GlobeNewswire?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of GlobeNewswire, enjoying simple scheduling and efficient press release distribution.
- Users commend the **outstanding customer support** of GlobeNewswire, highlighting responsive and solutions-oriented assistance throughout their experience.
- Users appreciate the **excellent client service** of Notified GlobeNewswire, noting responsive and knowledgeable support around the clock.
- Users appreciate the **responsive support team** and helpful editors, enhancing the overall experience with quick assistance.
- Users value the **swift response time** of Notified GlobeNewswire, facilitating efficient communication and user experience.

##### Cons

- Users express frustration with the **limited functionality** of Notified GlobeNewswire, particularly in analytics and database management.
- Users note that the service can be **expensive** , especially when exceeding character limits or needing more reporting features.
- Users find **navigation unintuitive** , often struggling with the platform's interface and requiring time to adjust.
- Users find the **difficult navigation** on Notified GlobeNewswire frustrating, making it hard to upload releases efficiently.
- Users frequently experience **poor customer support** with Notified GlobeNewswire, leading to frustration during critical press release submissions.

#### What Are Recent G2 Reviews of Notified GlobeNewswire?

**["Reliable, User-Friendly Platform with Exceptional Support"](https://www.g2.com/survey_responses/notified-globenewswire-review-13192624)**

**Rating:** 5.0/5.0 stars

_— Verified User in Public Relations and Communications_

[Read full review](https://www.g2.com/survey_responses/notified-globenewswire-review-13192624)

**["Great Press Release Platform for Marketing/PR teams"](https://www.g2.com/survey_responses/notified-globenewswire-review-11013339)**

**Rating:** 4.0/5.0 stars

_— Sean K._

[Read full review](https://www.g2.com/survey_responses/notified-globenewswire-review-11013339)

#### What Are G2 Users Discussing About Notified GlobeNewswire?

- [What is GlobeNewswire used for?](https://www.g2.com/discussions/what-is-globenewswire-used-for) - 1 comment
- [What is Notified PR Platform used for?](https://www.g2.com/discussions/what-is-notified-pr-platform-used-for)

### [bc.lab monitor](https://www.g2.com/products/bc-lab-monitor/reviews)

The bc.lab monitor is the most powerful AI-driven monitoring solution that gives you real-time insights to social conversations, your media coverage or competitive intellgence. The easy-to-use monitoring-platform supports your individual monitoring targets like social media monitoring, competitive monitoring and global market analysis, media coverage control, brand- and campaign-monitoring and many more. The bc.lab monitor platform features: - Worldwide monitoring of 63+ million Internet sources - AI-powered detection of 42 languages - 4.000+ print newspapers and magazines - TV and Radio Monitoring - Powerful content categorization and sentiment detection - Early-warning system krisen.radar© - Automated Email-alerts - Powerful filtering, drill-down and analyzing capabilities - Strong features to empower colaboration in teams - Automated PDF generation for ready-to-use press reviews and reports - Archiving and download - Support by your personal counterpart We’re proud of our longtime, trustful customer relations with leading companies from different industries, like automotive, retail / E-commerce, entertainment, financial services, food, pharma industrie, software / IT / internet, sports, telecommunication and travel. Ask for quotes!

**Average Rating:** 5.0/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate bc.lab monitor?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.6/10 (Category avg: 8.6/10)
- **Social Reporting:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind bc.lab monitor?

- **Seller:** [bc.lab](https://www.g2.com/sellers/bc-lab)
- **Year Founded:** 2001
- **HQ Location:** Hamburg, DE
- **Twitter:** @bclab  
2,326 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4cebb31b1bc70bde491ac85d10fe93dd0df4fea45691994715362395bc7e8851&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbclab-social-media%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Large, 40% Small

#### What Are Recent G2 Reviews of bc.lab monitor?

**["Best insights to daily discussions about our products"](https://www.g2.com/survey_responses/bc-lab-monitor-review-388607)**

**Rating:** 5.0/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/bc-lab-monitor-review-388607)

**["best monitoring tool"](https://www.g2.com/survey_responses/bc-lab-monitor-review-4597561)**

**Rating:** 5.0/5.0 stars

_— Verified User in Market Research_

[Read full review](https://www.g2.com/survey_responses/bc-lab-monitor-review-4597561)

### [myRosys](https://www.g2.com/products/glocaledge-myrosys/reviews)

myRosys helps you to monitor, manage, identify influencers, and amplify your social media initiatives across your social networks. Social Media Marketing allows unparalleled access to both your current customers as well as potential clients.

**Average Rating:** 4.9/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate myRosys?

- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.2/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind myRosys?

- **Seller:** [Glocaledge](https://www.g2.com/sellers/glocaledge)
- **Year Founded:** 2007
- **HQ Location:** Redmond, US
- **Twitter:** @GlocalEdge  
1,284 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=253214fe4918e13f49d0a4a7ba430668338a810d6f2f11ef0104a18f83858821&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fglocaledge&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Do G2 Reviewers Say About myRosys?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **easy scheduling** feature of myRosys, which saves time and enhances post reach effortlessly.
- Users love the **multi-platform posting** feature of myRosys, which saves time and enhances post visibility effortlessly.
- Users value the **time-saving post scheduling** feature of myRosys, enhancing their reach effortlessly.
- Users value the **time-saving scheduling** feature of myRosys, enhancing post reach with minimal effort.
- Users value the **time-saving scheduling feature** of myRosys, effectively enhancing post reach with minimal effort.

##### Cons

- Users feel the **learning curve is steep** due to a lack of tutorials or tool tips for beginners.

#### What Are Recent G2 Reviews of myRosys?

**["Helpful for Busy Content Creators"](https://www.g2.com/survey_responses/myrosys-review-11471607)**

**Rating:** 4.5/5.0 stars

_— Lhemwil A._

[Read full review](https://www.g2.com/survey_responses/myrosys-review-11471607)

**["Affordable than hiring more employees on Social media management"](https://www.g2.com/survey_responses/myrosys-review-6900313)**

**Rating:** 5.0/5.0 stars

_— Verified User in Civil Engineering_

[Read full review](https://www.g2.com/survey_responses/myrosys-review-6900313)

### [Prowly](https://www.g2.com/products/prowly/reviews)

Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. Users are able to foster long-term relationships with journalists by drafting effective strategies based on industry data, and prove their value to clients and stakeholders with easy-to-understand insights. Prowly's users estimate that they've been able to increase their PR efficiency by 30%.

**Average Rating:** 4.2/5.0

**Total Reviews:** 108

#### How Do G2 Users Rate Prowly?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Prowly?

- **Seller:** [Prowly.com](https://www.g2.com/sellers/prowly-com)
- **Year Founded:** 2013
- **HQ Location:** BostonMassachusetts, USA
- **Twitter:** @prowly\_com  
3,046 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=163e75572d5b3f4cd14f90d409f6ee6805f223e4d46082f13541b945e95fc077&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5168472%2F&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Public Relations and Communications, Computer Software
- **Company Size:** 76% Small, 21% Medium

#### What Do G2 Reviewers Say About Prowly?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Prowly, enabling efficient PR management with minimal training and quick setup.
- Users praise Prowly for its **user-friendly interface and extensive features** , simplifying PR and media management effectively.
- Users love Prowly's **intuitive interface** , making PR management simple and effective for teams of all sizes.
- Users value the **analytics features** of Prowly, allowing for effective performance tracking and insights into outreach efforts.
- Users love the **easy setup** of Prowly, enabling quick integration and immediate access to numerous features.

##### Cons

- Users note the **limited functionality** in customization and integration, affecting the overall usability of Prowly.
- Users note that Prowly's **limited coverage** in India and smaller media outlets hampers its overall effectiveness.
- Users find Prowly's **limited features** restrict customization and flexibility for advanced PR needs and workflows.
- Users note the **data inaccuracy** of Prowly's media database requires extra verification for effective contact outreach.
- Users note **incomplete media coverage** in India, affecting effectiveness and highlighting the need for more diverse media sources.

#### What Are Recent G2 Reviews of Prowly?

**["Organized PR Made Easy: Clean Interface, Press Releases, and Contacts in One Place"](https://www.g2.com/survey_responses/prowly-review-12264665)**

**Rating:** 4.0/5.0 stars

_— Radhika R._

[Read full review](https://www.g2.com/survey_responses/prowly-review-12264665)

**["Powerful All-in-One PR Platform with User-Friendly Interface"](https://www.g2.com/survey_responses/prowly-review-11996834)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/prowly-review-11996834)

#### What Are G2 Users Discussing About Prowly?

- [What is your experience with Prowly for PR management, and what features do you find most valuable?](https://www.g2.com/discussions/what-is-your-experience-with-prowly-for-pr-management-and-what-features-do-you-find-most-valuable)
- [What is Prowly used for?](https://www.g2.com/discussions/what-is-prowly-used-for)

### [BoomSonar Suite](https://www.g2.com/products/boomsonar-suite/reviews)

BoomSonar Suite is a social media business platform for web and social media monitoring, social media analytics, social media management, and online reputation management.

**Average Rating:** 4.5/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate BoomSonar Suite?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.2/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind BoomSonar Suite?

- **Seller:** [Tick Tock Boom](https://www.g2.com/sellers/tick-tock-boom)
- **Year Founded:** 2009
- **HQ Location:** Istanbul, TR
- **Twitter:** @BoomSonar  
38 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62b88e2f38c4fa5aeb313dd2a05a676ec451510bbe770c70d10783ea55bd312e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fticktockboom%2F&secure%5Burl_type%5D=linkedin_company_website)  
89 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 25% Medium

#### What Are Recent G2 Reviews of BoomSonar Suite?

**["Practical"](https://www.g2.com/survey_responses/boomsonar-suite-review-7425851)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/boomsonar-suite-review-7425851)

**["Boomsonar"](https://www.g2.com/survey_responses/boomsonar-suite-review-5267032)**

**Rating:** 4.5/5.0 stars

_— Verified User in Consumer Services_

[Read full review](https://www.g2.com/survey_responses/boomsonar-suite-review-5267032)

#### What Are G2 Users Discussing About BoomSonar Suite?

- [What is BoomSonar Suite used for?](https://www.g2.com/discussions/what-is-boomsonar-suite-used-for)

### [TrendSpottr](https://www.g2.com/products/trendspottr/reviews)

Predicting emerging trends, viral content, and key influencers for any topic. In real time. From the social web.

**Average Rating:** 3.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate TrendSpottr?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Social Measurement:** 7.5/10 (Category avg: 8.6/10)
- **Social Reporting:** 6.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind TrendSpottr?

- **Seller:** [TrendSpottr](https://www.g2.com/sellers/trendspottr)
- **Year Founded:** 2011
- **HQ Location:** Vaughan, CA
- **Twitter:** @trendspottr  
2,288 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e7a99d44e40473a05b29646d698b437bae273742d95c14d8a6987caa3b69f42&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2605342&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are G2 Users Discussing About TrendSpottr?

- [What is TrendSpottr used for?](https://www.g2.com/discussions/what-is-trendspottr-used-for)

### [Twilert](https://www.g2.com/products/twilert/reviews)

Monitor Twitter 24/7 with Twilert, the app that has helped over 30,000 users across every industry in 11 years of reliable service. Get alerts when people Tweet about you, your brand, product or service. You're in full control of your alerts. Get Real-Time Automated Monitoring of ANY Term, Hashtag, or Discussion on Twitter.

**Average Rating:** 4.6/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Twilert?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Social Measurement:** 7.5/10 (Category avg: 8.6/10)
- **Social Reporting:** 10.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Twilert?

- **Seller:** [Codegent](https://www.g2.com/sellers/codegent)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 25% Large

#### What Are Recent G2 Reviews of Twilert?

**["Relevant Alerts"](https://www.g2.com/survey_responses/twilert-review-5311591)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/twilert-review-5311591)

**["Easy daily alerts help me make the most of Twitter"](https://www.g2.com/survey_responses/twilert-review-2783819)**

**Rating:** 5.0/5.0 stars

_— Howard L._

[Read full review](https://www.g2.com/survey_responses/twilert-review-2783819)

#### What Are G2 Users Discussing About Twilert?

- [What is Twilert used for?](https://www.g2.com/discussions/what-is-twilert-used-for)

### [Coosto](https://www.g2.com/products/coosto/reviews)

Coosto is a leading content & social media marketing tool, designed to help organizations get better results from content. Using Coosto, our customers can create better content and perform measurably better in terms of brand awareness, brand preference, customer loyalty, and online conversions. Powerful integrations with Salesforce, Google Analytics 4, and ChatGPT enable users to work more result-driven and efficiently from one environment.

**Average Rating:** 3.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Coosto?

- **Social Measurement:** 5.6/10 (Category avg: 8.6/10)
- **Social Reporting:** 5.6/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Coosto?

- **Seller:** [Coosto](https://www.g2.com/sellers/coosto)
- **Year Founded:** 2009
- **HQ Location:** Eindhoven, NL
- **Twitter:** @Coosto  
572 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=061fbbd1de77415a2b18b17e5921f97c65610b332150ad150b730c5763fbe519&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoosto&secure%5Burl_type%5D=linkedin_company_website)  
111 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Large, 33% Medium

#### What Do G2 Reviewers Say About Coosto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **affordability and reasonable prices** of Coosto, making it an attractive option compared to competitors.
- Users appreciate the **affordable pricing** of Coosto, which enhances their social media management experience effectively.
- Users value the **regularly updated features** of Coosto, reflecting a responsive approach to their needs.
- Users value the **helpfulness and responsiveness** of Coosto, appreciating its competitive pricing and regular feature updates.
- Users value the **frequent introduction of new features** in Coosto, enhancing user experience and meeting needs effectively.

#### What Are Recent G2 Reviews of Coosto?

**["Good alternative to other similar tools"](https://www.g2.com/survey_responses/coosto-review-10170682)**

**Rating:** 4.5/5.0 stars

_— Jeremy W._

[Read full review](https://www.g2.com/survey_responses/coosto-review-10170682)

#### What Are G2 Users Discussing About Coosto?

- [What is Coosto used for?](https://www.g2.com/discussions/what-is-coosto-used-for)

### [KWatch.io](https://www.g2.com/products/kwatch-io/reviews)

KWatch.io monitors social media (Reddit, Twitter, Hacker News...) and sends you notifications when specific keywords are detected. Then advanced AI is applied on the detected message in order to automatically analyse the sentiment about your brand, products, competitors...

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate KWatch.io?

- **Social Measurement:** 8.3/10 (Category avg: 8.6/10)
- **Social Reporting:** 5.8/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind KWatch.io?

- **Seller:** [KWatch](https://www.g2.com/sellers/kwatch)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f237cab121d6b5f6f951b51ac3c32ecd6ee87be43d4fce2f51387b2345dd1355&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F104072679%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About KWatch.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users find KWatch.io **affordable** compared to competitors and appreciate its support for unique platforms like LinkedIn.
- Users value the **platform compatibility** of KWatch.io, appreciating its support for less common platforms like LinkedIn.
- Users value the **cost-effectiveness and unique platform support** of KWatch.io compared to competitors like Sprout Social.

##### Cons

- Users desire **Instagram and TikTok support** for enhanced social media integration with KWatch.io.
- Users express disappointment over the **lack of TikTok integration** , limiting their ability to connect with broader audiences.

#### What Are Recent G2 Reviews of KWatch.io?

**["KWatch helps me follow technology trends"](https://www.g2.com/survey_responses/kwatch-io-review-9234215)**

**Rating:** 5.0/5.0 stars

_— Julien S._

[Read full review](https://www.g2.com/survey_responses/kwatch-io-review-9234215)

**["Very useful to boost customer acquisition"](https://www.g2.com/survey_responses/kwatch-io-review-10720114)**

**Rating:** 5.0/5.0 stars

_— Arthur D._

[Read full review](https://www.g2.com/survey_responses/kwatch-io-review-10720114)

### [Measure Studio](https://www.g2.com/products/measure-studio/reviews)

Measure Studio is a next-gen social media content intelligence and data analytics platform for media orgs, big brands, and powerful agencies. Supporting TikTok, Instagram, Facebook, YouTube, X (Twitter), LinkedIn, Snapchat, Meta Ads, Google Ads, Google Display & Video 360, and TikTok Ads. - All of your social media data in one place: Bring your data together, and spend your time making better content instead of making bigger spreadsheets. - Performance benchmarking made simple: Quickly see how each post is performing, with automated benchmarks for every metric on every post, video, and story. - Easily group, compare, and share: Effortlessly align your team on the same set of data, updated in real time, and available instantly from any device with a web browser. - Powerful AI analysis that measures content based on what's actually in it, even specific people, places, and activities. - Track and monitor your closest competitors with public data tracking and competitor analysis.

**Average Rating:** 4.5/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate Measure Studio?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.2/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Measure Studio?

- **Seller:** [Measure Studio](https://www.g2.com/sellers/measure-studio)
- **Year Founded:** 2019
- **HQ Location:** Los Angeles, CA
- **Twitter:** @MeasureStudio  
164 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a361cbc06f47e1e3c85d025bb6b5fb856ce7aab5e4263fa74e79d74c4bdab3a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeasure-studio&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Entertainment, Online Media
- **Company Size:** 50% Small, 40% Medium

#### What Are Recent G2 Reviews of Measure Studio?

**["Senior Business Operations Manager"](https://www.g2.com/survey_responses/measure-studio-review-7345189)**

**Rating:** 5.0/5.0 stars

_— Jared L._

[Read full review](https://www.g2.com/survey_responses/measure-studio-review-7345189)

**["Easy, convenient and flexible!"](https://www.g2.com/survey_responses/measure-studio-review-7345641)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/measure-studio-review-7345641)

#### What Are G2 Users Discussing About Measure Studio?

- [What is Measure Studio used for?](https://www.g2.com/discussions/what-is-measure-studio-used-for)

### [Recur Post](https://www.g2.com/products/recur-post/reviews)

RecurPost is the complete social media management platform. We offer every feature that other schedulers offer, but our speciality is evergreen content. We offer chatGPT-based content creation, automated new article import from your website, content curation via Google alerts, scheduling for a particular date and time as well as repeated scheduling. Our social inbox helps you read and reply to incoming messages quickly. Our reports tell you exactly what is working and what needs to be changed.

**Average Rating:** 4.7/5.0

**Total Reviews:** 65

#### How Do G2 Users Rate Recur Post?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Recur Post?

- **Seller:** [Recur Post](https://www.g2.com/sellers/recur-post)
- **Year Founded:** 2016
- **HQ Location:** Winder, US
- **Twitter:** @recurpost  
4,656 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86c9a0ce0899c4361d6af1ef1286bec9b3ac0f9246a8143c6836ef9e11b674de&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13199209%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 88% Small, 11% Medium

#### What Do G2 Reviewers Say About Recur Post?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **swift and friendly customer support** of RecurPost, ensuring quick resolution of issues.
- Users value the **automatic best-time scheduling** of RecurPost, ensuring maximum engagement with their audience.
- Users value the **time-saving features** of RecurPost, simplifying social media management and ensuring efficient posting schedules.
- Users love the **centralized management** of RecurPost, finding it efficient for handling multiple social media profiles seamlessly.
- Users value the **intuitive design** of RecurPost, which simplifies social media management with its user-friendly features.

##### Cons

- Users desire **more customization in reporting** , indicating that current features are somewhat limited for their needs.
- Users find the dashboard could be more **modern and intuitive** , especially for first-time users navigating the system.
- Users find some **layout issues** in Recur Post, with a less modern dashboard and extra clicks needed in navigation.
- Users note **limited customization options** for the dashboard, which could be more modern and intuitive for newcomers.
- Users find the **limited features** of Recur Post somewhat lacking, particularly in modern design and content suggestions.

#### What Are Recent G2 Reviews of Recur Post?

**["RecurPost Keeps Social Scheduling Simple, Organized, and Smooth"](https://www.g2.com/survey_responses/recur-post-review-12674432)**

**Rating:** 5.0/5.0 stars

_— Shadab K._

[Read full review](https://www.g2.com/survey_responses/recur-post-review-12674432)

**["Effortless Social Media Management with Automation"](https://www.g2.com/survey_responses/recur-post-review-12668369)**

**Rating:** 4.5/5.0 stars

_— Ghanshyam D._

[Read full review](https://www.g2.com/survey_responses/recur-post-review-12668369)

#### What Are G2 Users Discussing About Recur Post?

- [What is Recur Post used for?](https://www.g2.com/discussions/what-is-recur-post-used-for) - 1 comment

### [Snoopreport](https://www.g2.com/products/snoopreport/reviews)

Snoopreport is an Instagram Activity Tracker. See who they follow and what they like on Instagram. Want to know more about someone's interests and hobbies? Check our AI Summary for gift and date ideas, conversation starters and much more. Whether you want to see someone’s Instagram likes or know who someone recently followed on Instagram, Snoopreport has you covered. Simply choose which person or page to snoop on. In one dashboard, Snoopreport gives you which photos and reels someone liked, which profiles they followed or unfollowed, when they’re most active, what their interests are, and more! As your personal Instagram monitoring tool, Snoopreport goes beyond the basics. Need an Instagram follower viewer? Done. Want to monitor your child’s social media usage? Simple. Curious about the person you matched with on a dating app? Say less. Just leave it to Snoopreport as your one-stop-shop Instagram activity tracker. There’s a reason why hundreds of thousands of users trust Snoopreport. Most importantly, it’s 100% legal, ethical, and transparent. By combining public data with our proprietary platform, Snoopreport makes Instagram tracking easy. That’s all while keeping you 100% private. No need to install an app or visit someone’s profile yourself. Just leave the activity tracking to Snoopreport, your personal Instagram like viewer and follower tracker. Snoopreport doesn’t stop at like and follower data. With the power of AI Instagram tracking, you’ll get a full psychological profile with an interests section, location data, education information, and more. These personalized AI insights help you get to know the user better as well through conversation starters, recommended places to visit, and even unusual aspects about their profile. No other tool leverages AI social tracking like Snoopreport.

**Average Rating:** 3.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Snoopreport?

- **Social Measurement:** 6.7/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Snoopreport?

- **Seller:** [Snoopreport](https://www.g2.com/sellers/snoopreport)
- **Year Founded:** 2017
- **HQ Location:** United States
- **Twitter:** @snoopreport\_com  
520 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3468e151de5ba872bdd72008009404e818ab8a8526b7acbdfa1beb395e1afff7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18158847&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Snoopreport?

**["Track Your Favourite!"](https://www.g2.com/survey_responses/snoopreport-review-9637974)**

**Rating:** 4.0/5.0 stars

_— Kunal Kumar C._

[Read full review](https://www.g2.com/survey_responses/snoopreport-review-9637974)

#### What Are G2 Users Discussing About Snoopreport?

- [What is Snoopreport used for?](https://www.g2.com/discussions/what-is-snoopreport-used-for)

### [Auris](https://www.g2.com/products/geny-labs-auris/reviews)

Auris' deep learning models act on streaming data to provide invaluable insights. Think infinitely larger sample size, real time results at a fraction of the cost.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Auris?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Auris?

- **Seller:** [GenY Labs](https://www.g2.com/sellers/geny-labs)
- **Year Founded:** 2016
- **HQ Location:** Hyderabad, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7380c4672fde5fb5746971fd4e71b736eaf526ebe6e447cfe015d63b1a001a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgeny-labs&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Auris?

**["Auris AI- The Best Transcription Tool There is"](https://www.g2.com/survey_responses/auris-review-9105530)**

**Rating:** 5.0/5.0 stars

_— Adeniyi O._

[Read full review](https://www.g2.com/survey_responses/auris-review-9105530)

### [Brandchats](https://www.g2.com/products/brandchats/reviews)

BrandChats has developed a Social Listening Platform and a Social Profiling & Social Audiences platform (differential technology in the market, which allows us to know much more about the authors and users of social networks and digital media); which are used in several use cases such as: online reputation, brand monitoring, benchmarking, consumer and community analysis, consumer opinion and brand perception analysis , social CRM, audience analysis & segmentation, content strategy (new trends, content discovery, propagation analysis), campaign analysis (online & offline) & influencer programs

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Brandchats?

- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 10.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Brandchats?

- **Seller:** [Brandchats](https://www.g2.com/sellers/brandchats)
- **Year Founded:** 2009
- **HQ Location:** Terrassa, ES
- **Twitter:** @BrandChats\_MX  
6 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42ae043cef1694b7c4b297dbb15ae083517b4bc730d52fe48aa9848645ba07be&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandchats&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Are Recent G2 Reviews of Brandchats?

**["Impressive tool for marketing and business communication"](https://www.g2.com/survey_responses/brandchats-review-9787838)**

**Rating:** 4.5/5.0 stars

_— Parimol B._

[Read full review](https://www.g2.com/survey_responses/brandchats-review-9787838)

#### What Are G2 Users Discussing About Brandchats?

- [What is Brandchats used for?](https://www.g2.com/discussions/what-is-brandchats-used-for)

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

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[Browse Social Media Listening Tools Themes](/categories/social-media-listening-tools/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 3, 2025

Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.

Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.

Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities.

To qualify for inclusion in the Social Media Listening category, a product must:

- Listen for specific mentions across social media platforms
- Identify trending topics or phrases by tracking real-time conversations
- Analyze and detail customer sentiment (positive, negative, neutral)
- Organize customer information for audience segmentation and engagement
- Identify thought leaders and influencers within relevant industries

Show More