# Best Social Media Listening Tools - Page 2

## How Many Social Media Listening Tools Products Does G2 Track?

**Total Products under this Category:** 202

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Repsense (+0.98%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Social Media Listening Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 41,100+ Authentic Reviews
- 202+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Listening Tools
 ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=163098&focus%5B%5D=2140&focus%5B%5D=75923&focus%5B%5D=53908&focus%5B%5D=5791)

Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch Consumer Intelligence, BrandMentions, YouScan, and Brand24.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=youscan&focus%5B%5D=brand24)

**Sponsored**

### Ziflow

Ziflow is the online proofing platform built to streamline the review and approval of creative projects. Designed for marketing teams, creative agencies, and content-driven organizations, Ziflow centralizes feedback and automates the content review process to help teams deliver work faster and with fewer revisions. The platform supports a wide range of file types—images, videos, PDFs, web pages, and more—allowing stakeholders to leave comments, markups, and version comparisons directly within a single shared environment. This eliminates the need for scattered email threads or disconnected feedback tools. By aligning people, processes, and workflows in one platform, Ziflow enables teams to collaborate efficiently, track progress in real time, and reduce the bottlenecks that typically delay content production. The result is a faster review cycle with more clarity and accountability at every stage. Key features of Ziflow include: • Automated workflow routing: Route proofs based on project type, team structure, or deadlines. • Version control: Maintain a clear audit trail with side-by-side version comparisons and comment histories. • Role-based permissions: Manage access and visibility across internal teams and external collaborators. • Deadline tracking and reminders: Set due dates for each review stage and automatically notify reviewers to keep projects moving on schedule. • Real-time commenting and markup tools: Provide visual feedback on any file type. • Integrations with popular tools: Connect Ziflow to platforms like Adobe Creative Cloud, monday.com, Slack, and more. Ziflow is particularly useful for teams managing a high volume of creative assets or working across multiple stakeholders. It helps reduce review cycle times, limit errors, and keep content projects on track—especially when scaling production across channels and teams.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-08-06T11%3A13%3A22Z&secure%5Bdisplayable_resource_id%5D=1327&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=31713&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=31713&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools%3Fpage%3D2&secure%5Btoken%5D=0d3e9ccc38991a1de2f0e40b9fb8a8997c0a74c28fd35256cb90c6542cf913bf&secure%5Burl%5D=https%3A%2F%2Fziflow.com%2Fget-started%3Futm_source%3DG2%26utm_campaign%3DAds%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url)

### [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews)

Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.

**Average Rating:** 4.9/5.0

**Total Reviews:** 109

#### How Do G2 Users Rate Mentionlytics?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.9/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Mentionlytics?

- **Seller:** [Mentionlytics Ltd](https://www.g2.com/sellers/mentionlytics-ltd)
- **Year Founded:** 2016
- **HQ Location:** London, United Kingdom
- **Twitter:** @mentionlytics  
10,639 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=751e51c26017c9496457fab652fe3bfe4856342c20aa7110e9bdec837ab38936&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10573154%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 23% Medium

#### What Do G2 Reviewers Say About Mentionlytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **excellent customer service** provided by Mentionlytics, making their experience smoother and more enjoyable.
- Users appreciate the **ease of use** of Mentionlytics, finding the intuitive dashboard and support team invaluable.
- Users value the **ease of navigation and excellent customer support** of Mentionlytics, enhancing their overall experience.
- Users find Mentionlytics to be **affordable and reasonable** , offering comprehensive features at great value for money.
- Users value the **excellent coverage and filtering options** of Mentionlytics, enhancing their tracking efficiency and convenience.

##### Cons

- Users find Mentionlytics to be **expensive** , but it offers valuable features that justify the cost.
- Users experience **issues with manual mention addition** , but customer support quickly resolves problems when they arise.
- Users feel Mentionlytics has a **high pricing** structure, but find its usefulness justifies the cost.
- Users experience a **learning curve** , but support is helpful and features improve with upgrades.
- Users note the **limited customization** of dashboards, restricting tailored data visualizations for specific reporting needs.

#### What Are Recent G2 Reviews of Mentionlytics?

**["User Experience & Insights on Mentionlytics"](https://www.g2.com/survey_responses/mentionlytics-review-12677871)**

**Rating:** 5.0/5.0 stars

_— Mayerli A._

[Read full review](https://www.g2.com/survey_responses/mentionlytics-review-12677871)

**["Real-Time Mentions and Advanced Analytics for Strategic Communication"](https://www.g2.com/survey_responses/mentionlytics-review-12814635)**

**Rating:** 4.5/5.0 stars

_— Álvaro M._

[Read full review](https://www.g2.com/survey_responses/mentionlytics-review-12814635)

#### What Are G2 Users Discussing About Mentionlytics?

- [What is brand monitoring?](https://www.g2.com/discussions/what-is-brand-monitoring)
- [What is BrandMentions?](https://www.g2.com/discussions/mentionlytics-what-is-brandmentions)
- [How does Mentionlytics work?](https://www.g2.com/discussions/how-does-mentionlytics-work) - 1 comment
- [Is Mentionlytics free?](https://www.g2.com/discussions/is-mentionlytics-free) - 1 comment

### [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews)

Statusbrew offers 1:1 feature parity with the big leaders at a fair price in the social media management space. It enables growing agencies and businesses to plan and schedule content, collaborate with teams, manage community, and run advanced reporting from one place. You can use labels to categorize content and generate reports that show what’s working and what needs attention. Approval workflows and publishing rules help internal and external teams to review and give feedback quickly. From a unified inbox, handle all types of engagements including DMs, comments (paid and organic), reviews, and more, across major social platforms. With auto comment moderation and team inboxes, stay focused on conversations that matter. Social listening tracks sentiment, trends, and competitor activity across social media and the web so you can act before a crisis unfolds. Choose from 20+ ready-made templates, including paid vs. organic reports, or build your own using a widget builder and 250+ KPIs for deeper, customized insights. Statusbrew (B2B version) has scaled since 2019 with a global team 30+ across 5 time zones, delivering 22×6 support through email, live chat, and Zoom calls.

**Average Rating:** 4.8/5.0

**Total Reviews:** 246

#### How Do G2 Users Rate Statusbrew?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.6/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.8/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Statusbrew?

- **Seller:** [Statusbrew Inc.](https://www.g2.com/sellers/statusbrew-inc)
- **Year Founded:** 2011
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @statusbrew  
1,902,080 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f29f1807c7cc2e1e0f34a0929e6286f0149e5ad04555fb43d821152055b24f15&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7580088%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 77% Small, 21% Medium

#### What Do G2 Reviewers Say About Statusbrew?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **centralized management** in Statusbrew, enabling easy customization of reports for clear client communication.
- Users appreciate the **seamless post scheduling** of Statusbrew, making social media management effortless and efficient.
- Users praise the **ease of use** of Statusbrew, appreciating its intuitive dashboard and seamless scheduling features.
- Users appreciate the **seamless scheduling features** of Statusbrew, enhancing organization and efficiency in managing multiple clients.
- Users find the **team collaboration features** of Statusbrew useful for analyzing content performance across profiles and campaigns.

##### Cons

- Users find the **learning curve steep** , especially when trying to merge conversations across platforms effectively.
- Users find that the **dashboard can be overwhelming** , needing better onboarding and more accessible analytics for effective use.
- Users face a **learning complexity** with Statusbrew, requiring time to master advanced reporting and automation features.
- Users find Statusbrew's **limited features** inconvenient, particularly for adding trending audio to scheduled Instagram Stories.
- Users find some **missing features** in Statusbrew, particularly detailed reports that would enhance their experience.

#### What Are Recent G2 Reviews of Statusbrew?

**["Review by multilingual social team"](https://www.g2.com/survey_responses/statusbrew-review-11273508)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/statusbrew-review-11273508)

**["User Friendly SMM tool!"](https://www.g2.com/survey_responses/statusbrew-review-10812762)**

**Rating:** 5.0/5.0 stars

_— Harsh M._

[Read full review](https://www.g2.com/survey_responses/statusbrew-review-10812762)

### [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews)

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.

**Average Rating:** 4.5/5.0

**Total Reviews:** 105

#### How Do G2 Users Rate BuzzSumo?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.6/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind BuzzSumo?

- **Seller:** [Cision](https://www.g2.com/sellers/cision)
- **Year Founded:** 1867
- **HQ Location:** Chicago, IL
- **Twitter:** @Cision  
48,654 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1676ab9218b4e3175dc9a57850675c873353a6ae19f0fd2ba522cdb822b095&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F163054%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,868 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 61% Small, 36% Medium

#### What Do G2 Reviewers Say About BuzzSumo?

_AI-generated summary from verified user reviews_

##### Pros

- Users love **BuzzSumo's powerful content management** , streamlining research and enhancing content planning across platforms.
- Users love the **ease of use and comprehensive tools** offered by BuzzSumo for effective content marketing.
- Users value BuzzSumo’s **powerful content research** , greatly enhancing efficiency in identifying high-performing articles and trends.
- Users appreciate the **ease of use** of BuzzSumo, benefiting from multiple content marketing tools in one platform.
- Users value the **ease of discovering high-performing content** with BuzzSumo, streamlining content planning and analysis.

##### Cons

- Users find BuzzSumo's higher-tier plans **expensive** , limiting access to essential features for smaller teams and individuals.
- Users find the **interface overwhelming** initially due to the abundance of data points presented in BuzzSumo.
- Users find the **initial difficulty** in navigating BuzzSumo's interface due to its overwhelming amount of data points.
- Users find the **interface overwhelming** initially due to the abundance of data points presented.
- Users find the **learning curve steep** due to the overwhelming interface filled with many data points.

#### What Are Recent G2 Reviews of BuzzSumo?

**["A Must-Have Tool for Content Marketers and Strategist"](https://www.g2.com/survey_responses/buzzsumo-review-11354765)**

**Rating:** 4.5/5.0 stars

_— Verified User in E-Learning_

[Read full review](https://www.g2.com/survey_responses/buzzsumo-review-11354765)

**["Outstanding Experience with This Software"](https://www.g2.com/survey_responses/buzzsumo-review-12064770)**

**Rating:** 4.5/5.0 stars

_— Anurag G._

[Read full review](https://www.g2.com/survey_responses/buzzsumo-review-12064770)

#### What Are G2 Users Discussing About BuzzSumo?

- [What is your experience with BuzzSumo for content research, and what challenges have you faced?](https://www.g2.com/discussions/what-is-your-experience-with-buzzsumo-for-content-research-and-what-challenges-have-you-faced)
- [What is BuzzSumo used for?](https://www.g2.com/discussions/buzzsumo-what-is-buzzsumo-used-for)
- [What is content research?](https://www.g2.com/discussions/what-is-content-research)
- [Where do I find content?](https://www.g2.com/discussions/where-do-i-find-content)
- [How much does BuzzSumo cost?](https://www.g2.com/discussions/how-much-does-buzzsumo-cost)

### [Onclusive Social](https://www.g2.com/products/onclusive-social/reviews)

Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/

**Average Rating:** 4.5/5.0

**Total Reviews:** 203

#### How Do G2 Users Rate Onclusive Social?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.5/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.4/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Onclusive Social?

- **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-2026-07-17)
- **Year Founded:** 2002
- **HQ Location:** London, GB
- **Twitter:** @Onclusive  
3,683 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c1058cfaa6f2283e9ff1a644f713e592ff3bc83ce18af949b9ebefe516c32df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonclusive%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,089 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 35% Large, 33% Small

#### What Do G2 Reviewers Say About Onclusive Social?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **LinkedIn analytics** of Onclusive Social to be extremely helpful and beneficial for their needs.
- Users find the **LinkedIn analytics** of Onclusive Social to be extremely beneficial and insightful for their needs.
- Users find **LinkedIn analytics incredibly useful** , greatly enhancing their insights and understanding of social performance.

##### Cons

- Users find the **difficult learning** curve of Onclusive Social challenging, especially when setting up queries.
- Users find the **difficult setup** of Onclusive Social challenging, impacting their overall experience with the platform.
- Users find **difficult usability** with Onclusive Social, particularly struggling with setting up queries effectively.
- Users find the **lack of clarity** in Onclusive Social challenging, making setup and navigation cumbersome.
- Users find the **learning curve steep** , making it challenging to set up queries effectively on Onclusive Social.

#### What Are Recent G2 Reviews of Onclusive Social?

**["Incredibly Useful LinkedIn Analytics"](https://www.g2.com/survey_responses/onclusive-social-review-12338444)**

**Rating:** 4.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/onclusive-social-review-12338444)

**["Great tool for mid-size and large companies"](https://www.g2.com/survey_responses/onclusive-social-review-10241650)**

**Rating:** 4.5/5.0 stars

_— Verified User in Consulting_

[Read full review](https://www.g2.com/survey_responses/onclusive-social-review-10241650)

#### What Are G2 Users Discussing About Onclusive Social?

- [What is Digimind Social used for?](https://www.g2.com/discussions/what-is-digimind-social-used-for)

### [Facelift Cloud](https://www.g2.com/products/facelift-cloud/reviews)

With over 250 employees and 2,000 customers, facelift is the world's leading social media marketing technology provider. Facelift offers a multi-certified software solution that covers all relevant networks (Facebook, Instagram, TikTok, X(Twitter), etc.) and provides all components for social media marketing at an enterprise level. Facelift is ISO 27001 certified and offers maximum data security as it is fully hosted in Europe/Germany.

**Average Rating:** 4.4/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Facelift Cloud?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.0/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.4/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Facelift Cloud?

- **Seller:** [Facelift](https://www.g2.com/sellers/facelift)
- **Year Founded:** 2011
- **HQ Location:** Hamburg, Germany
- **Twitter:** @facelift  
35 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e2b9edba3007870257f55c2eba8a5c9e30fc6b5329a32fa0bad62173aeab35a2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2714370%2F&secure%5Burl_type%5D=linkedin_company_website)  
147 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 51% Medium, 27% Large

#### What Are Recent G2 Reviews of Facelift Cloud?

**["Social Media Tool in the Cinema Environment"](https://www.g2.com/survey_responses/facelift-cloud-review-10950359)**

**Rating:** 4.5/5.0 stars

_— Verified User in Entertainment_

[Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10950359)

**["Facelift saves time and nerves!"](https://www.g2.com/survey_responses/facelift-cloud-review-10910489)**

**Rating:** 4.5/5.0 stars

_— Mariam A._

[Read full review](https://www.g2.com/survey_responses/facelift-cloud-review-10910489)

#### What Are G2 Users Discussing About Facelift Cloud?

- [What is Facelift Cloud used for?](https://www.g2.com/discussions/what-is-facelift-cloud-used-for)

### [Planoly](https://www.g2.com/products/planoly/reviews)

Planoly is a comprehensive social media management platform designed to assist creators, influencers, and businesses in planning, scheduling, and analyzing their content across multiple social media channels. With a user-friendly interface, Planoly enables users to maintain a cohesive and visually appealing online presence, streamlining the content creation process and enhancing audience engagement. Key Features and Functionality: - Visual Content Planning: Offers a drag-and-drop interface for organizing and previewing social media feeds, ensuring aesthetic consistency. - Multi-Platform Scheduling: Supports scheduling and auto-posting to platforms including Instagram, TikTok, Facebook, YouTube, Threads, X (formerly Twitter), LinkedIn, Pinterest, and Amazon. - AI Caption Writer: Utilizes artificial intelligence to generate contextually appropriate captions, offering various tone options to match the user's style. - Hashtag Management: Allows users to create, save, and deploy strategic hashtag groups to optimize reach and engagement. - Content Library Management: Provides organized storage for media assets, captions, and scheduling templates with search and categorization functionality. - Analytics Dashboard: Delivers comprehensive performance tracking, including engagement metrics, follower growth analysis, and optimal posting time recommendations. - Team Collaboration Tools: Offers multi-user access with role-based permissions, shared content calendars, and approval workflows for teams. Primary Value and Solutions Provided: Planoly addresses the challenges of managing a consistent and engaging social media presence by offering an all-in-one solution for content planning, scheduling, and analysis. By integrating visual planning tools with advanced features like AI-generated captions and multi-platform support, Planoly empowers users to streamline their workflow, save time, and enhance their online engagement. This comprehensive approach enables creators and businesses to focus more on content creation and audience interaction, ultimately driving growth and success in the digital landscape.

**Average Rating:** 4.3/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Planoly?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.9/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Planoly?

- **Seller:** [Traject](https://www.g2.com/sellers/traject)
- **Year Founded:** 2020
- **HQ Location:** Bellevue, Washington
- **Twitter:** @traject
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a689d4f1a16795cbef616b22fc85e3240f0e81e39dd2ee3aa1ba39d0beb04209&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64640668%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 87% Small, 10% Medium

#### What Do G2 Reviewers Say About Planoly?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Planoly's **ease of use** invaluable for scheduling posts across multiple accounts effortlessly.
- Users find Planoly to have an **intuitive scheduling process** , making it effortless to manage multiple posts efficiently.
- Users find **post scheduling effortless** with Planoly, efficiently managing multiple accounts and content timing.
- Users love the **easy scheduling** feature, allowing seamless management of posts across multiple accounts with clarity.
- Users find the **setup ease** of Planoly impressive, enabling effortless scheduling for multiple accounts daily.

##### Cons

- Users find the **learning curve challenging** when adding accounts and managing password changes in Planoly.
- Users find **adding accounts confusing** , especially when re-adding after password changes, leading to frustrations.

#### What Are Recent G2 Reviews of Planoly?

**["Manage your social media with "PLANOLY""](https://www.g2.com/survey_responses/planoly-review-8919619)**

**Rating:** 4.0/5.0 stars

_— Prem K._

[Read full review](https://www.g2.com/survey_responses/planoly-review-8919619)

**["Effortless Scheduling Makes Daily Posting a Breeze"](https://www.g2.com/survey_responses/planoly-review-12065977)**

**Rating:** 5.0/5.0 stars

_— Kaitlyn A._

[Read full review](https://www.g2.com/survey_responses/planoly-review-12065977)

#### What Are G2 Users Discussing About Planoly?

- [Does PLANOLY have a desktop version?](https://www.g2.com/discussions/does-planoly-have-a-desktop-version)
- [Can you edit posts on PLANOLY?](https://www.g2.com/discussions/can-you-edit-posts-on-planoly)
- [Is PLANOLY a software?](https://www.g2.com/discussions/is-planoly-a-software)
- [What can PLANOLY do?](https://www.g2.com/discussions/what-can-planoly-do)

### [impact.com](https://www.g2.com/products/impact-com/reviews)

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,349

#### How Do G2 Users Rate impact.com?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.9/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.2/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind impact.com?

- **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Company Website:** www.Impact.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @impactdotcom  
7,723 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49323cd7a80387e6a92d746fefcebe116eed5718cb061b3d5da7270ae33df468&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpact-partech%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,625 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 64% Small, 16% Medium

#### What Do G2 Reviewers Say About impact.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of impact.com, enhancing their affiliate marketing experience and overall satisfaction.
- Users value impact.com for its **all-in-one affiliate management solution** , excelling in onboarding, performance measurement, and payments.
- Users appreciate the **clear and user-friendly interface** of impact.com, making navigation and functionality seamless for all users.
- Users value the **seamless all-in-one solution** of impact.com for efficient affiliate management and positive financial impact.
- Users value the **all-in-one solution** of impact.com, appreciating its seamless handling of affiliate management tasks.

##### Cons

- Users find the interface **not intuitive** , struggling with accessibility issues and difficulty navigating the settings.
- Users find the **learning curve steep** , making initial setup and navigation challenging for newcomers to impact.com.
- Users find **poor usability** in Impact.com, especially on smaller screens and due to frustrating interface bugs.
- Users find the **initial setup process confusing** , leading to frustrations and challenges during onboarding with impact.com.
- Users experience **technical issues** with the interface and occasional crashes, making navigation frustrating and cumbersome.

#### What Are Recent G2 Reviews of impact.com?

**["Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting"](https://www.g2.com/survey_responses/impact-com-review-13098671)**

**Rating:** 5.0/5.0 stars

_— Savanah B._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13098671)

**["Intuitive UI with Some Payment Method Frustrations"](https://www.g2.com/survey_responses/impact-com-review-13065706)**

**Rating:** 4.0/5.0 stars

_— Jubayer H._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13065706)

#### What Are G2 Users Discussing About impact.com?

- [What is impact.com used for?](https://www.g2.com/discussions/what-is-impact-com-used-for) - 4 comments
- [What is SaaSquatch used for?](https://www.g2.com/discussions/what-is-saasquatch-used-for) - 1 upvote
- [What is Forensiq used for?](https://www.g2.com/discussions/what-is-forensiq-used-for) - 1 comment

### [Dash Social](https://www.g2.com/products/dash-social/reviews)

Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels.

**Average Rating:** 4.7/5.0

**Total Reviews:** 406

#### How Do G2 Users Rate Dash Social?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Social Measurement:** 10.0/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Dash Social?

- **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social)
- **Company Website:** www.dashsocial.com
- **Year Founded:** 2013
- **HQ Location:** Halifax, NS
- **Twitter:** @DashSocialHQ  
1,856 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a3ff2b9ef950267cb1559972563b165886a5b5d0fcbedef54e9ac05c7a7bd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashsocialhq%2F&secure%5Burl_type%5D=linkedin_company_website)  
299 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager, Social Media Coordinator
- **Top Industries:** Apparel & Fashion, Cosmetics
- **Company Size:** 41% Small, 40% Medium

#### What Do G2 Reviewers Say About Dash Social?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly design** of Dash Social, praising its inviting interface and easy navigation.
- Users appreciate the **analytics focus** of Dash Social, which helps in tracking insights and competitors effectively.
- Users value the **robust analytics** of Dash Social, enhancing content performance understanding and marketing strategy effectiveness.
- Users love Dash Social for its **intuitive scheduling and analytics** , making social media management effortless and effective.
- Users value the **robust analytics and scheduling features** of Dash Social, making marketing campaigns more effective and organized.

##### Cons

- Users express frustration over **Instagram limitations** , particularly with auto-posting and tracking engagement for reels.
- Users note **missing features** , such as limited integration with certain channels and inadequate Salesforce connectivity.
- Users desire more **robust features** in Dash Social, including Reddit integration and enhanced influencer tools.
- Users highlight the **API limitations** of Dash Social, impacting scheduling and reporting capabilities for various platforms.
- Users feel the **feature limitations** of Dash Social hinder effective scheduling, reporting, and in-depth data insights.

#### What Are Recent G2 Reviews of Dash Social?

**["Streamlined Social Media Scheduling with Powerful Analytics and Insights"](https://www.g2.com/survey_responses/dash-social-review-12861498)**

**Rating:** 5.0/5.0 stars

_— Veronica G._

[Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498)

**["Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting"](https://www.g2.com/survey_responses/dash-social-review-12846720)**

**Rating:** 4.0/5.0 stars

_— Ryan M._

[Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720)

#### What Are G2 Users Discussing About Dash Social?

- [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for)

### [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)

Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care.

**Average Rating:** 4.4/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Emplifi?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.8/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.6/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Emplifi?

- **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2)
- **HQ Location:** Columbus , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5aeabe4c65ed8808ff7358d654976880c558fe4998ce1c7d040a500b8f3d31d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femplifi%2F&secure%5Burl_type%5D=linkedin_company_website)  
547 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Community Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 31% Large

#### What Do G2 Reviewers Say About Emplifi?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Emplifi, enabling seamless collaboration and efficient social media management.
- Users value the **comprehensive social media management features** of Emplifi, enhancing teamwork and analytics across platforms.
- Users value the **easy access to social media analytics** , enabling effective monitoring of campaign performance and engagement.
- Users value the **analytics capabilities** of Emplifi, enabling effective monitoring and reporting of social media performance.
- Users value the **intuitive features** of Emplifi, which effectively support community management and social media analytics.

##### Cons

- Users note **missing features** in Emplifi, particularly the lack of Excel downloads and limited functionality in analytics.
- Users report **technical issues** with Emplifi, citing glitches and inconsistent support that disrupt workflows and stability.
- Users find **feature limitations** in Emplifi, noting a lack of essential capabilities for data analysis and insights.
- Users feel there is **improvement needed** in features like data download and the effectiveness of the inspiration tab.
- Users note a **lack of features** in Emplifi, particularly for analytics and platform-specific insights.

#### What Are Recent G2 Reviews of Emplifi?

**["Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless"](https://www.g2.com/survey_responses/emplifi-review-12624587)**

**Rating:** 4.5/5.0 stars

_— Mel H._

[Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587)

**["Evolving, User-Friendly Suite with Responsive Implementation Support"](https://www.g2.com/survey_responses/emplifi-review-12580996)**

**Rating:** 4.5/5.0 stars

_— John M. C._

[Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996)

#### What Are G2 Users Discussing About Emplifi?

- [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for)
- [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for)
- [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment
- [Is social Baker free?](https://www.g2.com/discussions/is-social-baker-free)
- [What is scalability in Software?](https://www.g2.com/discussions/what-is-scalability-in-software)

### [Critical Mention](https://www.g2.com/products/critical-mention/reviews)

The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive Earned Media Suite. 24/7/365 customer support included with every subscription.

**Average Rating:** 4.3/5.0

**Total Reviews:** 218

#### How Do G2 Users Rate Critical Mention?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Social Measurement:** 7.9/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.1/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Critical Mention?

- **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-2026-07-17)
- **Year Founded:** 2002
- **HQ Location:** London, GB
- **Twitter:** @Onclusive  
3,683 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c1058cfaa6f2283e9ff1a644f713e592ff3bc83ce18af949b9ebefe516c32df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonclusive%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,089 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Assistant Account Executive
- **Top Industries:** Public Relations and Communications, Marketing and Advertising
- **Company Size:** 48% Small, 28% Medium

#### What Do G2 Reviewers Say About Critical Mention?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **inclusive features** of Critical Mention, enhancing media monitoring and communication efforts seamlessly.
- Users admire the **fantastic client support** of Critical Mention, enhancing user experience with excellent media relations tools.
- Users value the **fantastic account representation** of Critical Mention, enhancing their media relations experience significantly.
- Users value the **easy access to journalist contact information** with Critical Mention, enhancing their media outreach capabilities.
- Users value the **extensive media coverage** provided by Critical Mention, enhancing their communication strategies effectively.

##### Cons

- Users find the **limited search functionality** in Critical Mention challenging, complicating their ability to find information effectively.
- Users find the **navigation difficulty** frustrating, particularly with the challenging search function and criteria selection.
- Users find the **search functionality challenging** to navigate, wishing for a more intuitive user experience.
- Users find the **search function challenging** , often struggling to optimize their search criteria effectively.

#### What Are Recent G2 Reviews of Critical Mention?

**["Affordable, Detailed Global Press Monitoring with CM; Social Media Analytics A Bit Lacking"](https://www.g2.com/survey_responses/critical-mention-review-12716148)**

**Rating:** 4.0/5.0 stars

_— Alphonse T._

[Read full review](https://www.g2.com/survey_responses/critical-mention-review-12716148)

**["Critical Mention does a good job monitoring outlets and creating comprehensive reports for clients."](https://www.g2.com/survey_responses/critical-mention-review-11462548)**

**Rating:** 4.0/5.0 stars

_— Kwyn J._

[Read full review](https://www.g2.com/survey_responses/critical-mention-review-11462548)

#### What Are G2 Users Discussing About Critical Mention?

- [What is Critical Mention used for?](https://www.g2.com/discussions/what-is-critical-mention-used-for)

### [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews)

Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring. Unlike traditional social listening tools that focus on keyword volume, Pulsar uses vertical-specific AI and network analysis to identify the specific communities driving online conversations. Pulsar is primarily used for brand tracking, trend spotting/analysis/discovery, campaign measurement, narrative analysis and detection, reputation intelligence, brand crisis monitoring, customer experience, competitive intelligence, and product and marketing innovation. Pulsar collects social, search, news media and web data from 195 countries, detecting and understanding sentiment, topics and emotions in all languages. Beyond national and language coverage, Pulsar collects territory-specific data sources including VK, Naver, and Chinese data sources (Weibo, Little Red Book, Wechat, Baidu).

**Average Rating:** 4.3/5.0

**Total Reviews:** 100

#### How Do G2 Users Rate Pulsar Platform?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.4/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Pulsar Platform?

- **Seller:** [Pulsar Platform](https://www.g2.com/sellers/pulsar-platform)
- **HQ Location:** London, United Kingdom
- **Twitter:** @PulsarPlatform  
9,686 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a051ed8621d32ffe82956521be10d42cad709154a710ac55d481094e046fa851&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5064086%2F&secure%5Burl_type%5D=linkedin_company_website)  
159 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 39% Medium, 30% Large

#### What Do G2 Reviewers Say About Pulsar Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** of Pulsar Platform, which greatly enhances user experience and project success.
- Users find Pulsar Platform **exceptionally user-friendly** , benefiting from valuable insights and supportive team guidance.
- Users find the **exceptionally helpful team** at Pulsar invaluable for enhancing audience understanding and project success.
- Users value the **comprehensive analytics** of Pulsar Platform, enhancing audience understanding beyond traditional research methods.
- Users find **Pulsar Platform invaluable** for deep audience insights and seamless integration with their reporting tools.

##### Cons

- Users find the **heavy reliance on X data** challenging, leading to frustrations and complications in their experience.
- Users express frustration with the **heavy reliance on incomplete data** , which complicates their experience with the Pulsar Platform.
- Users are frustrated by the **lack of geo-filtering** for Reddit data, limiting relevance for specific audiences.
- Users find the inability to **geo-filter Reddit data** frustrating, affecting their audience targeting in specific markets.
- Users find the heavy reliance on X data a **painpoint** , which can lead to inaccuracies in relevant information.

#### What Are Recent G2 Reviews of Pulsar Platform?

**["Complete, Intuitive Tool with Powerful Multi-Source Insights and Client-Ready Reports"](https://www.g2.com/survey_responses/pulsar-platform-review-13190816)**

**Rating:** 5.0/5.0 stars

_— Marie B._

[Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-13190816)

**["Tracking by Boolean and Core: deep conversations with a multichannel vision"](https://www.g2.com/survey_responses/pulsar-platform-review-13161900)**

**Rating:** 4.0/5.0 stars

_— ANGY P._

[Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-13161900)

#### What Are G2 Users Discussing About Pulsar Platform?

- [What is Pulsar Platform used for?](https://www.g2.com/discussions/what-is-pulsar-platform-used-for)

### [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews)

Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Learn more at www.talkwalker.com

**Average Rating:** 4.3/5.0

**Total Reviews:** 126

#### How Do G2 Users Rate Talkwalker by Hootsuite?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.4/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Talkwalker by Hootsuite?

- **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite)
- **Year Founded:** 2008
- **HQ Location:** Vancouver, BC
- **Twitter:** @hootsuite  
6,164,377 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,772 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Public Relations and Communications, Marketing and Advertising
- **Company Size:** 39% Small, 34% Medium

#### What Do G2 Reviewers Say About Talkwalker by Hootsuite?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **fantastic customer support** of Talkwalker, highlighting their engagement and valuable insights during onboarding.
- Users appreciate the **valuable insights** from Talkwalker, finding the data engaging and beneficial for understanding digital conversations.
- Users appreciate the **high customization** of Talkwalker by Hootsuite, enhancing their experience with tailored features.
- Users benefit from the **extensive feature quantity** offered by Talkwalker, enhancing customization and channel coverage.
- Users value the **customizable filtering options** in Talkwalker, enhancing their ability to analyze data effectively.

##### Cons

- Users experience **platform limitations** such as data caps and editing queries separately from graph views, hindering flexibility.
- Users face a **steep learning curve** with Talkwalker, making initial setup and management challenging.
- Users face a **steep learning curve** with Talkwalker, making setup and management challenging initially.
- Users face **data inaccuracy** issues, leading to frustrations with platform coverage and data limitations.
- Users find the **difficult setup** of Talkwalker challenging, requiring time to navigate and learn effectively.

#### What Are Recent G2 Reviews of Talkwalker by Hootsuite?

**["Easy to Use with Powerful Cluster Analysis"](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299)**

**Rating:** 4.5/5.0 stars

_— Amber N._

[Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299)

**["Powerful insights that go beyond traditional listening tools"](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632)**

**Rating:** 4.0/5.0 stars

_— Jennifer D._

[Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632)

#### What Are G2 Users Discussing About Talkwalker by Hootsuite?

- [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) - 1 comment
- [How do I use Talkwalker alerts?](https://www.g2.com/discussions/how-do-i-use-talkwalker-alerts)
- [How do you make a Talkwalker account?](https://www.g2.com/discussions/how-do-you-make-a-talkwalker-account)
- [How much does Talkwalker cost?](https://www.g2.com/discussions/how-much-does-talkwalker-cost)
- [What is Talkwalker used for?](https://www.g2.com/discussions/what-is-talkwalker-used-for)

### [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews)

Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.

**Average Rating:** 4.3/5.0

**Total Reviews:** 725

#### How Do G2 Users Rate Qualtrics Customer Experience?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.4/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.8/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 5.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Qualtrics Customer Experience?

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Company Website:** www.qualtrics.com
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics  
42,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,231 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Business Data Analyst, Community Manager
- **Top Industries:** Information Technology and Services, Higher Education
- **Company Size:** 52% Large, 36% Medium

#### What Do G2 Reviewers Say About Qualtrics Customer Experience?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Qualtrics Customer Experience, making data collection and analysis accessible for everyone.
- Users value the **powerful analytics** of Qualtrics Customer Experience, enabling insightful understanding and enhancement of customer journeys.
- Users find Qualtrics to be **extremely helpful** in improving customer satisfaction and streamlining service procedures.
- Users value the **deep insights generation** from Qualtrics, enhancing customer satisfaction and retention through effective data analysis.
- Users value the **strong analytics and reporting capabilities** of Qualtrics for deep insights into customer feedback.

##### Cons

- Users find the **complexity** of Qualtrics challenging, especially new users needing only basic survey functionalities.
- Users find that Qualtrics has a great interface but requires **improvement on custom setup** and Text iQ functionality.
- Users find **limited customization** challenging, especially when trying to simplify the platform for basic survey needs.
- New users may find the **complexity of the interface** overwhelming, making initial setup and navigation challenging.
- Users find the pricing of Qualtrics to be **high** , making it challenging for smaller teams with limited budgets.

#### What Are Recent G2 Reviews of Qualtrics Customer Experience?

**["Versatile Insights, Needs Better Reports"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)**

**Rating:** 4.5/5.0 stars

_— Sandra H._

[Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)

**["Flexible Feedback Tool with Customization Challenges"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)**

**Rating:** 4.0/5.0 stars

_— David K._

[Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)

#### What Are G2 Users Discussing About Qualtrics Customer Experience?

- [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for)
- [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment
- [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment
- [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) - 1 comment, 1 upvote
- [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) - 1 comment

### [Sendible](https://www.g2.com/products/sendible/reviews)

Sendible is a collaborative social media management platform built for digital marketing agencies, multi-brand and multi-location brands and franchises looking to scale without per-user seat pricing or complex operational overhead. Most enterprise social media tools force growing teams into a cost trap by charging hundreds of dollars per user per month and bundling team members into chaotic, shared dashboards. Sendible is built differently. We believe team collaboration and growth shouldn't come with a penalty. Sendible offers unlimited users across all plans, paired with a flexible Workspace architecture that lets you choose exactly how many dedicated client or branch environments you need. Every workspace operates as its own isolated dashboard, complete with dedicated social profiles, custom permission groups, client-facing approval workflows, and automated reporting. Whether you are an independent team managing 2 client workspaces or a scaling agency handling 50 or more, Sendible gives you complete flexibility, transparent self-serve controls, and a predictable, flat-rate for adding new clients or brands to your account. ------- Key capabilities built for scaling agencies, franchises and multi-location brands: \> Unlimited team seats and multi-user workspaces: Add your entire agency team and client reviewers without paying per-seat fees. Keep client accounts completely separated with evergreen media assets, custom user roles, and distinct dashboard permissions. \> Flexible pricing and self-serve options: from five plan options (Core, Plus, Premium, Elite, Enterprise) with interactive workspace selectors. Easily add as many workspaces as you need or book a free strategy call with our team if you need a custom plan. \> Custom branded reporting and historical data exports: Create presentation-ready PDF reports with your branding, or export raw historical performance data as CSV or HTML files. Effortlessly blend social metrics into your internal data stacks, build client case studies, or perform deep-dive ROI analyses. \> Streamlined approval loops and permissions: Eliminate approval bottlenecks. Automatically route posts for review, customise user permission groups, and allow clients or managers to easily review, edit, and sign off on content before it goes live. \> Organise hashtags, post templates, and evergreen assets in centralised Content Libraries so your team can easily find and reuse proven content. Then, easily recycle and automatically reshare your best-performing posts at the right intervals, keeping profiles active and extending organic reach without rebuilding your content calendar. \>In-app creation suite and AI assist: Draft, design and optimise in one window with native Canva, Pexels, Bitly Pro and other integrations, supported by built-in AI Assist tools to refine copy and generate network-specific hashtags. ------- Deep platform integrations and workflow automation: Sendible connects natively to all major networks, including LinkedIn (Personal and Company), Instagram, Facebook, X (Twitter), TikTok, YouTube, Threads, Bluesky, and Google Business Profile. Connect Sendible with CRMs and project management tools such as Notion, monday.com, and ClickUp through Zapier. Automate repetitive administrative tasks, transfer information between platforms, and keep workflows moving across every client account. Create scalable, trackable content using dynamic UTM campaign tracking and custom field placeholders. Reduce manual updates while maintaining accurate campaign links and personalised details across posts and accounts. ------- Why growing teams choose Sendible: Unlike most of our competitors, which charge steep per-seat fees and lock basic agency features behind enterprise walls, Sendible delivers robust multi-client collaboration, white-label reporting, and predictable pricing built to help your business grow profitably. \> Agencies: Manage more clients profitably with dedicated workspaces, flexible permissions, approval workflows, and white-label reporting (full White Label solution is available as a paid add-on on Elite and Enterprise plans). \> Multi-brand and multi-location teams: Keep calendars, content, and reporting organised across brands or locations while maintaining central oversight. \> Software integrators: Use Sendible’s API to embed white-label social scheduling into your platform and deliver a seamless branded experience without building it from scratch. Of course, Sendible is also a great fit for local businesses and specialised verticals, including real estate, property management, car dealerships, hotels and hospitality, mortgage and loan officers, and dental clinics. Try it for free today or explore our flexible workspace plans.

**Average Rating:** 4.5/5.0

**Total Reviews:** 883

#### How Do G2 Users Rate Sendible?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.5/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.7/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Sendible?

- **Seller:** [Sendible](https://www.g2.com/sellers/sendible)
- **Year Founded:** 2009
- **HQ Location:** London
- **Twitter:** @Sendible  
13,622 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14d573740f1a7264f162a3b48280ba1c15fec3babca7e93139fc9f0f53dcf9e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F979781%2F&secure%5Burl_type%5D=linkedin_company_website)  
44 employees on LinkedIn®
- **Phone:** +1 646-569-9029

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 79% Small, 16% Medium

#### What Do G2 Reviewers Say About Sendible?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Sendible to be **easy to use** , with quick setup and effective management for multiple accounts.
- Users value the **easy post scheduling** on Sendible, enhancing their workflow across multiple social media accounts effortlessly.
- Users enjoy the **easy scheduling process** and efficient management of multiple social media accounts on Sendible.
- Users enjoy the **easy scheduling of posts** across multiple social media platforms, enhancing efficiency and convenience in management.
- Users find **centralized management** on Sendible effortless, simplifying access and scheduling across multiple social media accounts.

##### Cons

- Users note **Instagram limitations** with Sendible, particularly in posting stories and account grouping restrictions.
- Users feel the **Instagram integration lacks functionality** , especially in layouts, video creation, and tagging capabilities.
- Users find the **layout issues** of Sendible frustrating, impacting their ability to manage posts efficiently.
- Users perceive a **lack of comprehensive features** in Sendible, particularly for multimedia content and ad management.
- Users report **publishing issues** with Sendible, including glitches, blurry images, and inconsistent LinkedIn integration.

#### What Are Recent G2 Reviews of Sendible?

**["It Makes Social Media Planning More Organized and Time Saving"](https://www.g2.com/survey_responses/sendible-review-12852425)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/sendible-review-12852425)

**["Centralized, time-saving social scheduling with a clear content calendar"](https://www.g2.com/survey_responses/sendible-review-13052679)**

**Rating:** 4.5/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/sendible-review-13052679)

#### What Are G2 Users Discussing About Sendible?

- [What is Sendible used for?](https://www.g2.com/discussions/what-is-sendible-used-for)
- [What does Sendible do?](https://www.g2.com/discussions/what-does-sendible-do)
- [What are the best social media management tools?](https://www.g2.com/discussions/sendible-what-are-the-best-social-media-management-tools)
- [Is Sendible free?](https://www.g2.com/discussions/is-sendible-free) - 1 comment
- [What is Sendible?](https://www.g2.com/discussions/what-is-sendible) - 1 comment

### [Oktopost](https://www.g2.com/products/oktopost/reviews)

Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.

**Average Rating:** 4.4/5.0

**Total Reviews:** 197

#### How Do G2 Users Rate Oktopost?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.4/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Oktopost?

- **Seller:** [Oktopost](https://www.g2.com/sellers/oktopost)
- **Company Website:** www.oktopost.com
- **Year Founded:** 2013
- **HQ Location:** Ramat Gan, Israel
- **Twitter:** @Oktopost  
4,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f641702be139daf7ed15a9d59cb2a7503b3062b5d5e7d4f0e719254c295ee135&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foktopost%2F&secure%5Burl_type%5D=linkedin_company_website)  
123 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 49% Medium, 27% Large

#### What Do G2 Reviewers Say About Oktopost?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Oktopost exceptionally **easy to use** , streamlining social media scheduling and enhancing employee engagement effortlessly.
- Users find Oktopost's **post scheduling** feature seamless, enhancing engagement and offering valuable analytics for strategic insights.
- Users appreciate Oktopost's **intuitive interface and comprehensive features** , enhancing social media management and advocacy efforts.
- Users appreciate the **easy scheduling** of Oktopost, enhancing social media management and increasing employee engagement effectively.
- Users appreciate the **customizable reporting and analytics** of Oktopost, enhancing their data-driven social strategies effectively.

##### Cons

- Users note that **improvement is needed** for data accuracy, API limitations, and technical issues impacting usability.
- Users express frustration with the **missing features** in Oktopost, particularly ineffective social listening and limited integrations.
- Users report **data inaccuracies** and slow responses for fixes, impacting reliability and trust in Oktopost.
- Users experience **inaccurate analytics** from Oktopost, leading to discrepancies in data reporting and attribution challenges.
- Users experience **limited analytics** with Oktopost, facing inaccurate data and lengthy response times for issues.

#### What Are Recent G2 Reviews of Oktopost?

**["Excellent team collaboration with powerful social BI reporting"](https://www.g2.com/survey_responses/oktopost-review-13058913)**

**Rating:** 4.5/5.0 stars

_— Laurel B._

[Read full review](https://www.g2.com/survey_responses/oktopost-review-13058913)

**["Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools"](https://www.g2.com/survey_responses/oktopost-review-13058845)**

**Rating:** 4.5/5.0 stars

_— Jessica H._

[Read full review](https://www.g2.com/survey_responses/oktopost-review-13058845)

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- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
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[Browse Social Media Listening Tools Themes](/categories/social-media-listening-tools/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 3, 2025

Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.

Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.

Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities.

To qualify for inclusion in the Social Media Listening category, a product must:

- Listen for specific mentions across social media platforms
- Identify trending topics or phrases by tracking real-time conversations
- Analyze and detail customer sentiment (positive, negative, neutral)
- Organize customer information for audience segmentation and engagement
- Identify thought leaders and influencers within relevant industries

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