# Best Social Media Listening Tools - Page 14

## How Many Social Media Listening Tools Products Does G2 Track?

**Total Products under this Category:** 202

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Repsense (+0.98%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Social Media Listening Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 41,200+ Authentic Reviews
- 202+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Listening Tools
 ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=163098&focus%5B%5D=2140&focus%5B%5D=75923&focus%5B%5D=5791&focus%5B%5D=53908)

Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch Consumer Intelligence, BrandMentions, Brand24, and YouScan.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=brand24&focus%5B%5D=youscan)

**Sponsored**

### YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-08-08T16%3A21%3A10Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53908&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools%3Fpage%3D14&secure%5Btoken%5D=996b52e0f47f9392a043a30a2025a3570e2a47807e0599e6e81d9aefa73f5009&secure%5Burl%5D=https%3A%2F%2Fyouscan.io%2Fpricing%2F&secure%5Burl_type%5D=paid_promos)

### [Vfluencer](https://www.g2.com/products/vfluencer/reviews)

Vfluencer is a marketing technology platform that provides real-time and full brand competitor data including social media campaigns, influencer content and brand marketing strategy for China.

#### Who Is the Company Behind Vfluencer?

- **Seller:** [Vfluencer](https://www.g2.com/sellers/vfluencer)
- **Year Founded:** 2017
- **HQ Location:** Hong Kong, HK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea7d4d8d4bb71fc2d1b1aaf55fdc1d1dc56c68015911821e2e7b0dde20df07bc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvfluencer&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ViralMoment](https://www.g2.com/products/viralmoment/reviews)

ViralMoment is a video intelligence platform designed to help global brands and agencies unlock insights from video-first social media. Founded with the mission of simplifying video analysis, ViralMoment leverages AI technology to process and analyze video content at scale. We have a team specializing in AI, social intelligence, and marketing analytics. ViralMoment serves industries like entertainment, beauty, retail, and tech, partnering with leading fortune 500 brands and beyond. ViralMoment uses advanced AI to analyze video content from platforms like TikTok, YouTube Shorts, Instagram, Pinterest, RedNote and more. Our AI extracts insights from on-screen text, audio, captions, and metadata, providing a complete picture of video content. Features include brand perception tracking, competitor benchmarking, cross-platform intelligence, and scalable insights through intuitive dashboards. ViralMoment’s ability to process hundreds of thousands of videos daily makes it an essential tool for marketing and analytics teams. ViralMoment helps brands understand how their messaging resonates with audiences, measure performance against competitors, and identify key narratives in video-first conversations. It addresses the limitations of traditional social listening tools by providing deep insights into video content, empowering teams to make smarter, faster decisions. By turning social video noise into actionable intelligence, ViralMoment enables users to refine strategies, uncover opportunities, and stay ahead in a rapidly evolving digital landscape.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### Who Is the Company Behind ViralMoment?

- **Seller:** [ViralMoment](https://www.g2.com/sellers/viralmoment)
- **Year Founded:** 2021
- **HQ Location:** Menlo Park, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104bdff888f59e43847d3c58850c016aa779d65fb1a7d9e3f32d6ea828144b8e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviralmoment&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About ViralMoment?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly interface** of ViralMoment, which enhances research efficiency and supports marketing strategies.
- Users value the **social media management features** of ViralMoment for enhancing marketing strategies and client insights.
- Users enjoy the **variety of relevant videos** from ViralMoment, enhancing marketing insights through advanced features like image recognition.
- Users find **analytics invaluable** for identifying trending videos and influencers, aiding client marketing and strategy decisions.
- Users value the **advanced capabilities** of ViralMoment, particularly its image recognition and text search features.

##### Cons

- Users often find **irrelevant content** in ViralMoment, causing delays in locating useful information among results.
- Users find the **search functionality slow** , making it difficult to locate relevant content efficiently.
- Users experience **slow performance** with ViralMoment, requiring multiple attempts to retrieve desired data accurately.

#### What Are Recent G2 Reviews of ViralMoment?

**["Very useful"](https://www.g2.com/survey_responses/viralmoment-review-10826849)**

**Rating:** 5.0/5.0 stars

_— Verified User in Research_

[Read full review](https://www.g2.com/survey_responses/viralmoment-review-10826849)

**["Viral Moment solves for video!"](https://www.g2.com/survey_responses/viralmoment-review-10801994)**

**Rating:** 5.0/5.0 stars

_— Wendy S._

[Read full review](https://www.g2.com/survey_responses/viralmoment-review-10801994)

### [Visibrain](https://www.g2.com/products/visibrain/reviews)

Trusted by leading global companies, Visibrain helps PR, communications, and marketing professionals monitor conversations across social media and online news. Track brand reputation, identify trends, measure campaign performance, monitor competitors, detect crises early, and turn online conversations into actionable insights with real-time social listening.

#### Who Is the Company Behind Visibrain?

- **Seller:** [Visibrain](https://www.g2.com/sellers/visibrain)
- **Company Website:** www.visibrain.com
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d420a93daeefee3bc04a0a4b24ed23e2356160844d019c5ca9b3288551d09375&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvisibrain%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

### [Xpoz](https://www.g2.com/products/xpoz/reviews)

Xpoz is a social media intelligence platform that gives you structured access to billions of posts and users across Twitter/X, Instagram, Reddit, and TikTok. Search users, posts, comments, and communities using natural language or structured queries. 48 tools cover keyword and hashtag search, user lookups, comments, follower connections, TikTok sound search, and ongoing keyword and account tracking. Results come back in fast mode (up to 300 per query), unlimited pagination for full datasets, or CSV export for spreadsheets and BI tools. Teams use Xpoz for social listening, brand monitoring, market research, competitive analysis, influencer discovery, and OSINT. Access it whichever way fits the workflow: TypeScript SDK, Python SDK, CLI, a hosted MCP server for AI assistants like Claude and ChatGPT, plus Vercel AI SDK and LangChain integrations. The Free plan requires no credit card and covers up to 400,000 results; Pro is $20/month (up to 5 million results/month) and Max is $200/month (up to 100 million), with Enterprise options available.

#### Who Is the Company Behind Xpoz?

- **Seller:** [XPOZ](https://www.g2.com/sellers/xpoz)
- **Year Founded:** 2024
- **HQ Location:** Herzeliya, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec3971ab044c3702a22eb3d64b63cfb63f68c8ab8dfc94df90e29477a3bc39dd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fxpozinc&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Xquik](https://www.g2.com/products/xquik/reviews)

Xquik helps developers, teams, and automation builders manage X workflows through a single documented platform. It supports research, monitoring, publishing, engagement, and event-driven integrations across a web application, REST API, webhooks, Actors, SDKs, and an MCP server. Teams can search public X content, inspect profiles and posts, monitor topics, retrieve conversation context, and automate supported publishing and engagement workflows. The REST API provides structured endpoints with an OpenAPI schema, request examples, error contracts, and authentication guidance. Webhooks let applications react to completed jobs and other documented events. SDKs make it easier to integrate Xquik into common application stacks. Xquik's MCP server is deliberately designed around 2 stable tools: discover and execute. Discover helps an agent identify supported operations and their input contracts. Execute runs the selected operation. This keeps the MCP surface compact while preserving broad access to the underlying API. The server includes machine-readable metadata and public setup documentation for agent and developer environments. Operational transparency is available through public status and health artifacts. The documentation covers quick starts, endpoint reference material, MCP configuration, authentication, examples, and troubleshooting. Pricing and plan details are published on the Xquik website, so teams can review the available options before integrating. Xquik is useful for social media monitoring, developer tools, AI-agent workflows, content operations, and custom automation. Its multiple integration surfaces let teams start in the web app, call the API directly, receive webhook events, use a supported SDK, run an Actor, or connect compatible agents through MCP. Xquik is an independent third-party service. It is not affiliated with or endorsed by X Corp. Twitter and X are trademarks of X Corp.

#### Who Is the Company Behind Xquik?

- **Seller:** [Xquik](https://www.g2.com/sellers/xquik)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [youtics.com](https://www.g2.com/products/youtics-com/reviews)

Youtics.com is an innovative service provider that utilizes advanced AI technology to deliver in-depth analyses of YouTube comments. This platform empowers content creators and marketers by providing detailed sentiment and emotion analyses, enabling them to understand viewer interactions and feedback with unprecedented clarity. Key features include real-time processing, emotion detection using Plutchik's Emotion Wheel, comment categorization, spam detection, and interactive visualizations. These tools help users to effectively gauge audience response, refine content strategies, and enhance viewer engagement. Youtics.com offers flexible pricing plans, making it accessible for both individual creators and businesses aiming to leverage YouTube analytics to improve their content's impact and reach.

#### Who Is the Company Behind youtics.com?

- **Seller:** [Youtics](https://www.g2.com/sellers/youtics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Zocial Eye](https://www.g2.com/products/zocial-eye/reviews)

ZOCIAL EYE can cover all online platforms. Giving you the understanding about your customers as well as your competitors. The tool also provides a matching function which can suggest the right influencer(s) for you. Significantly, ZOCIAL EYE will help you understand your own brand better, so that you can create more touching campaigns that match with your targets.

#### Who Is the Company Behind Zocial Eye?

- **Seller:** [Wisesight](https://www.g2.com/sellers/wisesight)
- **Year Founded:** 2008
- **HQ Location:** Chatuchak, TH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c5648996de957fdcb23a5748e653576417cb580efccd72e65d9953e484c13cdb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwisesight%2F&secure%5Burl_type%5D=linkedin_company_website)  
206 employees on LinkedIn®

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Analytics](/categories/social-media-analytics)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Listening Tools Themes](/categories/social-media-listening-tools/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 3, 2025

Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.

Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.

Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities.

To qualify for inclusion in the Social Media Listening category, a product must:

- Listen for specific mentions across social media platforms
- Identify trending topics or phrases by tracking real-time conversations
- Analyze and detail customer sentiment (positive, negative, neutral)
- Organize customer information for audience segmentation and engagement
- Identify thought leaders and influencers within relevant industries

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