# Best Social Media Listening Tools - Page 10

## How Many Social Media Listening Tools Products Does G2 Track?

**Total Products under this Category:** 202

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Repsense (+0.98%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Social Media Listening Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 41,200+ Authentic Reviews
- 202+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Listening Tools
 ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=163098&focus%5B%5D=2140&focus%5B%5D=75923&focus%5B%5D=5791&focus%5B%5D=53908)

Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch Consumer Intelligence, BrandMentions, Brand24, and YouScan.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=brand24&focus%5B%5D=youscan)

**Sponsored**

### YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-08-08T15%3A36%3A11Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53908&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools%3Fpage%3D10&secure%5Btoken%5D=db9ec04ca02e3c18ab1f9a40193275deb61151eb69e3fbbd5cfbd4d9e8b15794&secure%5Burl%5D=https%3A%2F%2Fyouscan.io%2Fpricing%2F&secure%5Burl_type%5D=paid_promos)

### [Virlo](https://www.g2.com/products/virlo/reviews)

Virlo is a short-form video intelligence platform that tracks what's going viral on TikTok, Instagram Reels, and YouTube Shorts — so brands, agencies, and social media teams always know what's working before it's obvious. Instead of manually scrolling for trends, Virlo continuously indexes and analyzes millions of videos across niches, surfacing top-performing content, breakout creators, and emerging hooks in real time. Teams use it to find winning content angles, benchmark competitor performance, and brief creators with data instead of guesswork. Key capabilities: • Orbit — autonomous niche monitoring that runs 24/7, alerting you when something breaks out in your category • Creator and video tracking — snapshot performance over time to see what's gaining momentum • Trend feeds — curated viral content filtered by niche, platform, and engagement signals • Programmable API — plug short-form intelligence directly into your own workflows and tools Virlo is used by social media managers, content strategists, media buyers, and influencer marketing teams who need to stay ahead of the curve on short-form — not catch up to it. Over 62,000 users and 3,200+ paid subscribers rely on Virlo to make faster, more confident content decisions.

**Average Rating:** 4.9/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Virlo?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Virlo?

- **Seller:** [Virlo](https://www.g2.com/sellers/virlo)
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=db8c592c31745b6bf810b28ae852283282bbf83c77f3d4d22297c84358a5f549&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvirloai&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Virlo?

**["Data-Rich with Exceptional Support"](https://www.g2.com/survey_responses/virlo-review-12846660)**

**Rating:** 4.5/5.0 stars

_— Luqman k._

[Read full review](https://www.g2.com/survey_responses/virlo-review-12846660)

**["Revolutionized Social Media Management and Content Creation"](https://www.g2.com/survey_responses/virlo-review-12600417)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/virlo-review-12600417)

### [Akio.Cx](https://www.g2.com/products/akio-cx/reviews)

Akio Unified is a cloud-based, unified customer engagement platform. A great customer experience starts with a satisfied support team. Akio provides your agents with tools that are powerful yet simple, keeping their workload light and enjoyable. In addition, Akio Unified provides managers and supervisors with all the necessary tools and KPIs to help them meet their objective and guarantee the best possible customer service.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Akio.Cx?

- **Seller:** [Akio](https://www.g2.com/sellers/akio-b5672694-0299-4f06-8c7d-b7f41d925366)
- **Year Founded:** 1998
- **HQ Location:** PARIS, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2111ed5f326d91f107440ebc9dec78f6644f48d887488e4b6c9e5f257c044a7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fakio&secure%5Burl_type%5D=linkedin_company_website)  
95 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Akio.Cx?

**["An amazing cloud-based call-center software!"](https://www.g2.com/survey_responses/akio-cx-review-5031485)**

**Rating:** 4.5/5.0 stars

_— Veeral O._

[Read full review](https://www.g2.com/survey_responses/akio-cx-review-5031485)

#### What Are G2 Users Discussing About Akio.Cx?

- [What is Akio.Cx used for?](https://www.g2.com/discussions/what-is-akio-cx-used-for)

### [All Ears](https://www.g2.com/products/all-ears/reviews)

All Ears is a cutting-edge audio intelligence platform designed to unlock the power of sound for businesses. As the landscape of digital content shifts towards audio, traditional social listening tools miss a crucial aspect—sound-based insights. All Ears bridges this gap by analyzing podcasts, voice search, social audio, and more to provide a deeper understanding of audience sentiment, engagement, and emerging trends. With features like advanced analytics, custom alerts, and seamless API integration, the platform empowers organizations to capture valuable data from previously untapped audio sources. It is ideal for businesses looking to stay ahead in an audio-driven world, offering comprehensive reports and insights that drive smarter, data-informed decisions. All Ears is designed for marketing and PR teams, analysts, and strategists aiming to uncover new opportunities, enhance brand communication, and optimize engagement by listening to the conversations shaping today’s media landscape.

#### Who Is the Company Behind All Ears?

- **Seller:** [All Ears](https://www.g2.com/sellers/all-ears)
- **Year Founded:** 2016
- **HQ Location:** Stockholm, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=218e535d0d0ecb2c263d89c3a9415d2be10aa489c5c6418c8fca072ed6b701ca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fweareallears%2F&secure%5Burl_type%5D=linkedin_company_website)  
84 employees on LinkedIn®

### [Appreciation Engine](https://www.g2.com/products/appreciation-engine/reviews)

Helps people & brands connect in a beneficial two-way relationship. Everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer.

#### Who Is the Company Behind Appreciation Engine?

- **Seller:** [Appreciation Engine](https://www.g2.com/sellers/appreciation-engine)
- **Year Founded:** 2011
- **HQ Location:** Victoria, CA
- **Twitter:** @TheAppE  
338 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0776f14631e72f9e5cbccdd58943f1f66b98ce9089b5317fe2b2f6ec60ed1c72&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappreciationengine&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Areto](https://www.g2.com/products/areto/reviews)

Areto Labs helps organizations turn the online abuse and spam into engaged online communities (now that's lemons to lemonade!). We do this by swiftly eradicating abuse, harassment and spam, promoting authentic engagement, and enhancing safety, which saves social media teams and targeted individuals precious time while boosting overall brand reputation and engagement. Using our software, organizations maximize value from their social media presence.

#### Who Is the Company Behind Areto?

- **Seller:** [Areto Labs](https://www.g2.com/sellers/areto-labs)
- **Year Founded:** 2020
- **HQ Location:** Edmonton, Montreal, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d0149729f97f57e813c09b5ca85eae2003ed60e70152dd38262f5da10f7608c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faretolabs&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Arwen.ai](https://www.g2.com/products/arwen-ai/reviews)

Arwen uses AI to automatically remove unwanted content from your social media

#### Who Is the Company Behind Arwen.ai?

- **Seller:** [Arwen](https://www.g2.com/sellers/arwen)
- **Year Founded:** 2020
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=80540fc397f0bc3d558aa00428ced62fcae1c68bf7de24fcffeba8b21b44a986&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Farwen-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

### [Blinkfire Analytics](https://www.g2.com/products/blinkfire-analytics/reviews)

Blinkfire is an AI-first company with the leading sponsorship intelligence & marketing analytics products to evaluate sports, media, and entertainment sponsorships across social media, digital, TV, Broadcast, and in-stadium. Using artificial intelligence, machine learning, and proprietary computer vision technology, Blinkfire Analytics measures media value and impact – allowing rights holders, players, influencers, agents, and brands to better engage their fans and sponsors across multiple platforms. Many of the world’s top teams, leagues, agencies, media companies, and brands rely on Blinkfire Analytics’ real-time, always-on platform for sports and entertainment sponsorship evaluation to quantify engagement and sponsorship dollars.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Blinkfire Analytics?

- **Seller:** [Blinkfire Analytics](https://www.g2.com/sellers/blinkfire-analytics)
- **Year Founded:** 2014
- **HQ Location:** Chicago, US
- **Twitter:** @BlinkfireStats  
2,226 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=89f3081adb28a738db3101f0c1f3517ed495fa7f2a5a729670669dc7ace09a08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3116951&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Blinkfire Analytics?

**["Best Social Media Valuation Tool on the Market"](https://www.g2.com/survey_responses/blinkfire-analytics-review-3514280)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/blinkfire-analytics-review-3514280)

#### What Are G2 Users Discussing About Blinkfire Analytics?

- [What is Blinkfire Analytics used for?](https://www.g2.com/discussions/what-is-blinkfire-analytics-used-for)

### [BrandMaxima](https://www.g2.com/products/brandmaxima/reviews)

BrandMaxima - influencer discovery engine and Campaign analytics platform helps influencer marketing agencies to find the right influencers, analyse them and track campaign performance. We have the world's largest database of 100 million influencers across Instagram,TikTok, Youtube and Twitter

#### Who Is the Company Behind BrandMaxima?

- **Seller:** [BrandMaxima](https://www.g2.com/sellers/brandmaxima)
- **Year Founded:** 2018
- **HQ Location:** Tirunelveli, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7f48556af450c14d2835a8d8c65120c8a9d01b73db26543eba4c64a4ed42080&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandmaxima%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Catch The Good Ones](https://www.g2.com/products/catch-the-good-ones/reviews)

Catch The Good Ones tells you when high-value people signal interest on X - so you can act before the moment passes. Track any public account (yours, a competitor's, an industry leader's), describe who matters to you in plain English, and our AI classifies every new follower and liker against your fully customisable search criteria. You get a daily digest of the people worth knowing - not vanity metrics. Creators use it to spot brand deals hiding in their notifications. Brands use it to steal competitor prospects at the perfect moment. Founders use it to track which investors are quietly paying attention. Other tools count heads. Catch The Good Ones names names.

#### Who Is the Company Behind Catch The Good Ones?

- **Seller:** [Catch The Good Ones](https://www.g2.com/sellers/catch-the-good-ones)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=951423b8d6444aee78d65c0081129dcd29d471bf9df632c87496d673ee17ef0b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcatch-the-good-ones%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Chotam.io](https://www.g2.com/products/chotam-io/reviews)

Chotam alerts users for comments made on social media posts and advertising posts. Notifications allow users to track potential customer's comments on competitors' posts.

#### Who Is the Company Behind Chotam.io?

- **Seller:** [Star Consulting](https://www.g2.com/sellers/star-consulting)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Commentions](https://www.g2.com/products/commentions/reviews)

Commentions is a tool that automatically mentions your brand in high-intent conversations across LinkedIn, X, and YouTube.

#### Who Is the Company Behind Commentions?

- **Seller:** [Commentions](https://www.g2.com/sellers/commentions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d2576638164a93d62f70afb893129594f7407e25f6e70aa2d40940c1b678ac39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommentions%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Crowd Analyzer](https://www.g2.com/products/crowd-analyzer/reviews)

CROWD ANALYZER Empowering Growth through Data-Driven Insights Why Crowd Analyzer? As the MENA region's pioneer in Arabic social listening and analytics, we deliver unmatched accuracy, actionable insights, and regional expertise. We help you decode complex data to stay ahead of trends, manage crises, and optimize decisions—effortlessly through advanced AI and Natural Language Processing (NLP). Our Solutions: Our solutions are designed to empower your business at every step. From analyzing customer sentiment and monitoring competitors; to providing tailored market insights and seamless data integration, our suites equip you with the tools to make smarter decisions and excel in a competitive landscape. Media Intelligence Turn Social Noise into Strategic Action Discover actionable insights with advanced AI and NLP algorithms designed for the Arabic language and other 178+ languages. We help you stay ahead by uncovering trends, identifying what matters to your audience, and managing your brand's reputation with proactive real-time monitoring. Through our social & traditional media listening tools, you can: • Monitor your competitors. • Analyze User Sentiment • Address crises proactively. • Ensure 360° media coverage across all channels. Advertisement Intelligence Master Your Ad Strategy with Data-Driven Insights Make informed decisions to optimize your advertisement spending and drive better ROI for every campaign through our advanced Ad intelligence solutions. We help you: • Choose the perfect influencers for your brand. • Monitor advertisement campaigns. • Refine your ad strategy using proven best practices. With access to 15 years of historic ad data, you gain a clear view of past campaign results—both influencer-focused and market-wide. Research Insights From Data to Decisions – Unleashing Your Market Advantage Get tailored insights with powerful dashboards and customized reports that help answer your most pressing business questions. Whether you are: • Exploring a new market. • Making sense of evolving customer needs. • Seeking industry specific insights Our tools enable you to make informed & confident decisions to drive your business forward. Data Integration Seamless Connectivity for Smarter Decisions Simplify your operations with our robust API integrations, connecting your systems effortlessly. Our solutions ensure smooth data flow, empowering you to: • Harness advanced analytics. • Deliver impactful reports. • Seamlessly integrate your legacy data systems Say goodbye to data silos and hello to intelligent workflows.

#### Who Is the Company Behind Crowd Analyzer?

- **Seller:** [Crowd Analyzer](https://www.g2.com/sellers/crowd-analyzer)
- **Year Founded:** 2013
- **HQ Location:** Riyadh, SA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e63d62156262d39dbe4f2bedb1f710832bfaf5c4957014e109e66435cc2bf053&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrowdanalyzer&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

### [Datalyticx by Basket inc.](https://www.g2.com/products/datalyticx-by-basket-inc/reviews)

Datalyticx solutions provides greater accuracy of understanding the voice of customers through all digital channels. Helping brands turn their customers feedback into valuable insight

#### Who Is the Company Behind Datalyticx by Basket inc.?

- **Seller:** [Basket](https://www.g2.com/sellers/basket-9ea4303f-57b0-47a9-a2fa-2973271f3fbf)
- **Year Founded:** 2018
- **HQ Location:** Mountain View, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=396086f3f69739d6474f1f69cc53afc6e9aefe94e45e612ad32abb22d5bb8839&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatalyticx%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [Datastreamer](https://www.g2.com/products/datastreamer/reviews)

Spinn3r is a web service for indexing the blogosphere that provides raw access to every blog post being published in real time.

#### Who Is the Company Behind Datastreamer?

- **Seller:** [Spinn3r](https://www.g2.com/sellers/spinn3r)
- **Year Founded:** 2020
- **HQ Location:** London, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f8e2c40aed127530e482a1ea51027d78861616192e9d6a4b9273194ae64c209&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatastreamer&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

### [Draper](https://www.g2.com/products/draper/reviews)

Draper is a research tool. It works exceptionally well for founders and small businesses, but the use cases run wide — marketers and agencies running competitor and creator research, and enterprise and mid-market teams pressure-testing positioning, use it the same way. Ask a question about your audience, market, or competition in plain language, and Draper reads the social internet — Reddit, TikTok, Instagram, X, LinkedIn, news, and the long-tail forums — and hands back a grounded answer with its sources attached.

#### Who Is the Company Behind Draper?

- **Seller:** [Draper](https://www.g2.com/sellers/draper)
- **Year Founded:** 2025
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1cb659b6838cd9d3eced28edd05c9b2195baa020011fe0efef3077d6fd461f1b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdraper-chat&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

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[Browse Social Media Listening Tools Themes](/categories/social-media-listening-tools/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 3, 2025

Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.

Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.

Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities.

To qualify for inclusion in the Social Media Listening category, a product must:

- Listen for specific mentions across social media platforms
- Identify trending topics or phrases by tracking real-time conversations
- Analyze and detail customer sentiment (positive, negative, neutral)
- Organize customer information for audience segmentation and engagement
- Identify thought leaders and influencers within relevant industries

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