# Best Social Media Listening Tools - Page 2

## How Many Social Media Listening Tools Products Does G2 Track?

**Total Products under this Category:** 205

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Repsense (+0.98%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Social Media Listening Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 41,200+ Authentic Reviews
- 205+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Listening Tools
 ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=163098&focus%5B%5D=2140&focus%5B%5D=75923&focus%5B%5D=53908&focus%5B%5D=5791)

Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Brandwatch Consumer Intelligence, BrandMentions, YouScan, and Brand24.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandmentions&focus%5B%5D=youscan&focus%5B%5D=brand24)

**Sponsored**

### YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-08-14T19%3A16%3A22Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53908&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools%3FhsCtaTracking%3D05903941-3b37-40e2-81d1-38cf53a8fc86%257Cb8291eae-0146-42da-a666-24ad49dc35be%26page%3D2&secure%5Btoken%5D=e6a61d513c4e7c78f87e80b7ee4bfcea170ddb6d2261875d0cfc819a23f933bb&secure%5Burl%5D=https%3A%2F%2Fyouscan.io%2Fpricing%2F&secure%5Burl_type%5D=paid_promos)

### [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews)

Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.

**Average Rating:** 4.9/5.0

**Total Reviews:** 109

#### How Do G2 Users Rate Mentionlytics?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.9/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Mentionlytics?

- **Seller:** [Mentionlytics Ltd](https://www.g2.com/sellers/mentionlytics-ltd)
- **Year Founded:** 2016
- **HQ Location:** London, United Kingdom
- **Twitter:** @mentionlytics  
10,639 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=751e51c26017c9496457fab652fe3bfe4856342c20aa7110e9bdec837ab38936&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10573154%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 23% Medium

#### What Do G2 Reviewers Say About Mentionlytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **excellent customer service** provided by Mentionlytics, making their experience smoother and more enjoyable.
- Users appreciate the **ease of use** of Mentionlytics, finding the intuitive dashboard and support team invaluable.
- Users value the **ease of navigation and excellent customer support** of Mentionlytics, enhancing their overall experience.
- Users find Mentionlytics to be **affordable and reasonable** , offering comprehensive features at great value for money.
- Users value the **excellent coverage and filtering options** of Mentionlytics, enhancing their tracking efficiency and convenience.

##### Cons

- Users find Mentionlytics to be **expensive** , but it offers valuable features that justify the cost.
- Users experience **issues with manual mention addition** , but customer support quickly resolves problems when they arise.
- Users feel Mentionlytics has a **high pricing** structure, but find its usefulness justifies the cost.
- Users experience a **learning curve** , but support is helpful and features improve with upgrades.
- Users note the **limited customization** of dashboards, restricting tailored data visualizations for specific reporting needs.

#### What Are Recent G2 Reviews of Mentionlytics?

**["Real-Time Mentions and Advanced Analytics for Strategic Communication"](https://www.g2.com/survey_responses/mentionlytics-review-12814635)**

**Rating:** 4.5/5.0 stars

_— Álvaro M._

[Read full review](https://www.g2.com/survey_responses/mentionlytics-review-12814635)

**["User Experience & Insights on Mentionlytics"](https://www.g2.com/survey_responses/mentionlytics-review-12677871)**

**Rating:** 5.0/5.0 stars

_— Mayerli A._

[Read full review](https://www.g2.com/survey_responses/mentionlytics-review-12677871)

#### What Are G2 Users Discussing About Mentionlytics?

- [What is brand monitoring?](https://www.g2.com/discussions/what-is-brand-monitoring)
- [What is BrandMentions?](https://www.g2.com/discussions/mentionlytics-what-is-brandmentions)
- [How does Mentionlytics work?](https://www.g2.com/discussions/how-does-mentionlytics-work) - 1 comment
- [Is Mentionlytics free?](https://www.g2.com/discussions/is-mentionlytics-free) - 1 comment

### [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews)

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.

**Average Rating:** 4.5/5.0

**Total Reviews:** 105

#### How Do G2 Users Rate BuzzSumo?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.6/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.3/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind BuzzSumo?

- **Seller:** [Cision](https://www.g2.com/sellers/cision)
- **Year Founded:** 1867
- **HQ Location:** Chicago, IL
- **Twitter:** @Cision  
48,654 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1676ab9218b4e3175dc9a57850675c873353a6ae19f0fd2ba522cdb822b095&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F163054%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,868 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 61% Small, 36% Medium

#### What Do G2 Reviewers Say About BuzzSumo?

_AI-generated summary from verified user reviews_

##### Pros

- Users love **BuzzSumo's powerful content management** , streamlining research and enhancing content planning across platforms.
- Users love the **ease of use and comprehensive tools** offered by BuzzSumo for effective content marketing.
- Users value BuzzSumo’s **powerful content research** , greatly enhancing efficiency in identifying high-performing articles and trends.
- Users appreciate the **ease of use** of BuzzSumo, benefiting from multiple content marketing tools in one platform.
- Users value the **ease of discovering high-performing content** with BuzzSumo, streamlining content planning and analysis.

##### Cons

- Users find BuzzSumo's higher-tier plans **expensive** , limiting access to essential features for smaller teams and individuals.
- Users find the **interface overwhelming** initially due to the abundance of data points presented in BuzzSumo.
- Users find the **initial difficulty** in navigating BuzzSumo's interface due to its overwhelming amount of data points.
- Users find the **interface overwhelming** initially due to the abundance of data points presented.
- Users find the **learning curve steep** due to the overwhelming interface filled with many data points.

#### What Are Recent G2 Reviews of BuzzSumo?

**["Outstanding Experience with This Software"](https://www.g2.com/survey_responses/buzzsumo-review-12064770)**

**Rating:** 4.5/5.0 stars

_— Anurag G._

[Read full review](https://www.g2.com/survey_responses/buzzsumo-review-12064770)

**["A Must-Have Tool for Content Marketers and Strategist"](https://www.g2.com/survey_responses/buzzsumo-review-11354765)**

**Rating:** 4.5/5.0 stars

_— Verified User in E-Learning_

[Read full review](https://www.g2.com/survey_responses/buzzsumo-review-11354765)

#### What Are G2 Users Discussing About BuzzSumo?

- [What is your experience with BuzzSumo for content research, and what challenges have you faced?](https://www.g2.com/discussions/what-is-your-experience-with-buzzsumo-for-content-research-and-what-challenges-have-you-faced)
- [What is BuzzSumo used for?](https://www.g2.com/discussions/buzzsumo-what-is-buzzsumo-used-for)
- [What is content research?](https://www.g2.com/discussions/what-is-content-research)
- [Where do I find content?](https://www.g2.com/discussions/where-do-i-find-content)
- [How much does BuzzSumo cost?](https://www.g2.com/discussions/how-much-does-buzzsumo-cost)

### [Locobuzz](https://www.g2.com/it/products/locobuzz/reviews)

Locobuzz è una piattaforma di esperienza cliente alimentata dall'intelligenza artificiale che aiuta i marchi a gestire la loro presenza digitale e le interazioni con i clienti su più canali. Consente alle aziende di monitorare i social media, le notizie e le conversazioni online in tempo reale, rispondere alle domande dei clienti attraverso una dashboard unificata e analizzare il sentiment e le tendenze utilizzando analisi avanzate. La piattaforma supporta anche la pubblicazione di contenuti, l'automazione dei flussi di lavoro e suggerimenti di risposta guidati dall'IA. Centralizzando l'engagement, gli insight e il supporto, Locobuzz aiuta le organizzazioni a migliorare l'efficienza delle risposte, rafforzare la reputazione del marchio e prendere decisioni basate sui dati per migliorare la soddisfazione complessiva dei clienti e le prestazioni aziendali.

**Average Rating:** 4.3/5.0

**Total Reviews:** 122

#### How Do G2 Users Rate Locobuzz?

- **Ritiene che the product sia stato un valido partner commerciale?:** 8.5/10 (Category avg: 8.9/10)
- **Misurazione Sociale:** 8.1/10 (Category avg: 8.6/10)
- **Reportistica Sociale:** 8.0/10 (Category avg: 8.6/10)
- **Monitoraggio del marchio:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Locobuzz?

- **Venditore:** [Locobuzz Solutions Pvt Ltd](https://www.g2.com/it/sellers/locobuzz-solutions-pvt-ltd)
- **Anno di Fondazione:** 2015
- **Sede centrale:** Mumbai, IN
- **Twitter:** @Locobuzz\_India  
67 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=72d4f8e418044dc1b65e6e082060dab1b95d2409ea4172da87e1874ae0d64ff9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocobuzz%2F&secure%5Burl_type%5D=linkedin_company_website)  
297 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità, Servizi finanziari
- **Company Size:** 38% Small, 37% Medium

#### What Do G2 Reviewers Say About Locobuzz?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di Locobuzz, supportata dal suo CRM intuitivo e dal team di supporto.
- Gli utenti elogiano Locobuzz per le sue **funzionalità utili** , migliorando l'esperienza utente con rapide intuizioni e un supporto eccellente.
- Gli utenti elogiano Locobuzz per le sue **potenti funzionalità abilitate dall'IA** che migliorano le capacità di ascolto e reporting sui social media.
- Gli utenti apprezzano l' **efficienza** di Locobuzz, lodando la sua interfaccia intuitiva e l'automazione del flusso di lavoro senza interruzioni per compiti complessi.
- Gli utenti elogiano Locobuzz per il suo **eccellente supporto clienti** , con team reattivi e formazione efficace che migliorano l'esperienza dell'utente.

##### Cons

- Gli utenti esprimono frustrazione per i **tempi di caricamento lenti** di Locobuzz, portando a problemi di prestazioni durante l'uso.
- Gli utenti ritengono che **siano necessari miglioramenti** nella personalizzazione del cruscotto e nelle funzionalità AI per migliorare le prestazioni complessive.
- Gli utenti trovano le **funzionalità limitate** di Locobuzz carenti di profondità, influenzando l'usabilità e l'esperienza complessiva.
- Gli utenti spesso affrontano **problemi di accesso** e disconnessioni automatiche, che possono portare a frustrazione e ritardi nel loro flusso di lavoro.
- Gli utenti segnalano **problemi di prestazioni** tra cui ritardi e tempi di risposta lenti del portale, che influenzano la loro esperienza complessiva.

#### What Are Recent G2 Reviews of Locobuzz?

**["Locobuzz: App Facile da Usare con un Team di Successo Clienti Sempre Disponibile"](https://www.g2.com/it/survey_responses/locobuzz-review-13173623)**

**Rating:** 5.0/5.0 stars

_— Shabana B._

[Read full review](https://www.g2.com/it/survey_responses/locobuzz-review-13173623)

**["Esperienza di Servizio Clienti Semplificata, Efficiente e Affidabile"](https://www.g2.com/it/survey_responses/locobuzz-review-13048369)**

**Rating:** 5.0/5.0 stars

_— Aaysha Aasmin K._

[Read full review](https://www.g2.com/it/survey_responses/locobuzz-review-13048369)

#### What Are G2 Users Discussing About Locobuzz?

- [A cosa serve Locobuzz?](https://www.g2.com/it/discussions/what-is-locobuzz-used-for) - 1 comment

### [Onclusive Social](https://www.g2.com/products/onclusive-social/reviews)

Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/

**Average Rating:** 4.5/5.0

**Total Reviews:** 203

#### How Do G2 Users Rate Onclusive Social?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.5/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.4/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Onclusive Social?

- **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-2026-07-17)
- **Year Founded:** 2002
- **HQ Location:** London, GB
- **Twitter:** @Onclusive  
3,683 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c1058cfaa6f2283e9ff1a644f713e592ff3bc83ce18af949b9ebefe516c32df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonclusive%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,089 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 35% Large, 33% Small

#### What Do G2 Reviewers Say About Onclusive Social?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **LinkedIn analytics** of Onclusive Social to be extremely helpful and beneficial for their needs.
- Users find the **LinkedIn analytics** of Onclusive Social to be extremely beneficial and insightful for their needs.
- Users find **LinkedIn analytics incredibly useful** , greatly enhancing their insights and understanding of social performance.

##### Cons

- Users find the **difficult learning** curve of Onclusive Social challenging, especially when setting up queries.
- Users find the **difficult setup** of Onclusive Social challenging, impacting their overall experience with the platform.
- Users find **difficult usability** with Onclusive Social, particularly struggling with setting up queries effectively.
- Users find the **lack of clarity** in Onclusive Social challenging, making setup and navigation cumbersome.
- Users find the **learning curve steep** , making it challenging to set up queries effectively on Onclusive Social.

#### What Are Recent G2 Reviews of Onclusive Social?

**["Incredibly Useful LinkedIn Analytics"](https://www.g2.com/survey_responses/onclusive-social-review-12338444)**

**Rating:** 4.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/onclusive-social-review-12338444)

**["Great tool for mid-size and large companies"](https://www.g2.com/survey_responses/onclusive-social-review-10241650)**

**Rating:** 4.5/5.0 stars

_— Verified User in Consulting_

[Read full review](https://www.g2.com/survey_responses/onclusive-social-review-10241650)

#### What Are G2 Users Discussing About Onclusive Social?

- [What is Digimind Social used for?](https://www.g2.com/discussions/what-is-digimind-social-used-for)

### [Statusbrew](https://www.g2.com/it/products/statusbrew-inc/reviews)

Statusbrew offre una parità di funzionalità 1:1 con i grandi leader a un prezzo equo nel settore della gestione dei social media. Consente ad agenzie e aziende in crescita di pianificare e programmare contenuti, collaborare con i team, gestire la comunità e eseguire report avanzati da un unico luogo. Puoi utilizzare etichette per categorizzare i contenuti e generare report che mostrano cosa funziona e cosa necessita di attenzione. I flussi di lavoro di approvazione e le regole di pubblicazione aiutano i team interni ed esterni a rivedere e fornire feedback rapidamente. Da una casella di posta unificata, gestisci tutti i tipi di interazioni, inclusi messaggi diretti, commenti (a pagamento e organici), recensioni e altro, su tutte le principali piattaforme social. Con la moderazione automatica dei commenti e le caselle di posta del team, rimani concentrato sulle conversazioni che contano. L'ascolto sociale traccia il sentiment, le tendenze e l'attività dei concorrenti sui social media e sul web, così puoi agire prima che si verifichi una crisi. Scegli tra oltre 20 modelli pronti all'uso, inclusi report a pagamento vs. organici, o crea il tuo utilizzando un costruttore di widget e oltre 250 KPI per approfondimenti personalizzati e dettagliati. Statusbrew (versione B2B) è cresciuto dal 2019 con un team globale di oltre 30 persone in 5 fusi orari, offrendo supporto 22×6 tramite email, chat dal vivo e chiamate Zoom.

**Average Rating:** 4.8/5.0

**Total Reviews:** 246

#### How Do G2 Users Rate Statusbrew?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.3/10 (Category avg: 8.9/10)
- **Misurazione Sociale:** 9.6/10 (Category avg: 8.6/10)
- **Reportistica Sociale:** 9.8/10 (Category avg: 8.6/10)
- **Monitoraggio del marchio:** 9.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Statusbrew?

- **Venditore:** [Statusbrew Inc.](https://www.g2.com/it/sellers/statusbrew-inc)
- **Anno di Fondazione:** 2011
- **Sede centrale:** Wilmington, Delaware
- **Twitter:** @statusbrew  
1,902,080 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f29f1807c7cc2e1e0f34a0929e6286f0149e5ad04555fb43d821152055b24f15&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7580088%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Marketing Specialist
- **Top Industries:** Marketing e pubblicità, Tecnologia dell'informazione e servizi
- **Company Size:** 77% Small, 21% Medium

#### What Do G2 Reviewers Say About Statusbrew?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **gestione centralizzata** in Statusbrew, che consente una facile personalizzazione dei rapporti per una chiara comunicazione con i clienti.
- Gli utenti apprezzano la **programmazione dei post senza soluzione di continuità** di Statusbrew, rendendo la gestione dei social media senza sforzo ed efficiente.
- Gli utenti elogiano la **facilità d'uso** di Statusbrew, apprezzando il suo cruscotto intuitivo e le funzionalità di programmazione senza interruzioni.
- Gli utenti apprezzano le **funzionalità di pianificazione senza interruzioni** di Statusbrew, migliorando l'organizzazione e l'efficienza nella gestione di più clienti.
- Gli utenti trovano le **funzionalità di collaborazione del team** di Statusbrew utili per analizzare le prestazioni dei contenuti tra profili e campagne.

##### Cons

- Gli utenti trovano la **curva di apprendimento ripida** , soprattutto quando cercano di unire le conversazioni tra le piattaforme in modo efficace.
- Gli utenti trovano che la **dashboard possa essere opprimente** , necessitando di un miglior onboarding e di analisi più accessibili per un uso efficace.
- Gli utenti affrontano una **complessità di apprendimento** con Statusbrew, richiedendo tempo per padroneggiare le funzionalità avanzate di reportistica e automazione.
- Gli utenti trovano le **funzionalità limitate** di Statusbrew scomode, in particolare per aggiungere audio di tendenza alle Storie di Instagram programmate.
- Gli utenti trovano alcune **funzionalità mancanti** in Statusbrew, in particolare rapporti dettagliati che migliorerebbero la loro esperienza.

#### What Are Recent G2 Reviews of Statusbrew?

**["Revisione da parte del team sociale multilingue"](https://www.g2.com/it/survey_responses/statusbrew-review-11273508)**

**Rating:** 4.5/5.0 stars

_— Utente verificato in Software per computer_

[Read full review](https://www.g2.com/it/survey_responses/statusbrew-review-11273508)

**["Strumento SMM facile da usare!"](https://www.g2.com/it/survey_responses/statusbrew-review-10812762)**

**Rating:** 5.0/5.0 stars

_— Harsh M._

[Read full review](https://www.g2.com/it/survey_responses/statusbrew-review-10812762)

### [Facelift Cloud](https://www.g2.com/it/products/facelift-cloud/reviews)

Con oltre 250 dipendenti e 2.000 clienti, Facelift è il principale fornitore mondiale di tecnologia per il marketing sui social media. Facelift offre una soluzione software multi-certificata che copre tutte le reti rilevanti (Facebook, Instagram, TikTok, X(Twitter), ecc.) e fornisce tutti i componenti per il marketing sui social media a livello aziendale. Facelift è certificato ISO 27001 e offre la massima sicurezza dei dati poiché è completamente ospitato in Europa/Germania.

**Average Rating:** 4.4/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Facelift Cloud?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.3/10 (Category avg: 8.9/10)
- **Misurazione Sociale:** 8.0/10 (Category avg: 8.6/10)
- **Reportistica Sociale:** 7.4/10 (Category avg: 8.6/10)
- **Monitoraggio del marchio:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Facelift Cloud?

- **Venditore:** [Facelift](https://www.g2.com/it/sellers/facelift)
- **Anno di Fondazione:** 2011
- **Sede centrale:** Hamburg, Germany
- **Twitter:** @facelift  
35 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e2b9edba3007870257f55c2eba8a5c9e30fc6b5329a32fa0bad62173aeab35a2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2714370%2F&secure%5Burl_type%5D=linkedin_company_website)  
147 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità
- **Company Size:** 51% Medium, 27% Large

#### What Are Recent G2 Reviews of Facelift Cloud?

**["Facelift risparmia tempo e nervi!"](https://www.g2.com/it/survey_responses/facelift-cloud-review-10910489)**

**Rating:** 4.5/5.0 stars

_— Mariam A._

[Read full review](https://www.g2.com/it/survey_responses/facelift-cloud-review-10910489)

**["Strumento di social media nel contesto cinematografico"](https://www.g2.com/it/survey_responses/facelift-cloud-review-10950359)**

**Rating:** 4.5/5.0 stars

_— Utente verificato in Intrattenimento_

[Read full review](https://www.g2.com/it/survey_responses/facelift-cloud-review-10950359)

#### What Are G2 Users Discussing About Facelift Cloud?

- [A cosa serve Facelift Cloud?](https://www.g2.com/it/discussions/what-is-facelift-cloud-used-for)

### [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)

Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care.

**Average Rating:** 4.4/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Emplifi?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.8/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.6/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Emplifi?

- **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2)
- **HQ Location:** Columbus , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5aeabe4c65ed8808ff7358d654976880c558fe4998ce1c7d040a500b8f3d31d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femplifi%2F&secure%5Burl_type%5D=linkedin_company_website)  
547 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Community Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 31% Large

#### What Do G2 Reviewers Say About Emplifi?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Emplifi, enabling seamless collaboration and efficient social media management.
- Users value the **comprehensive social media management features** of Emplifi, enhancing teamwork and analytics across platforms.
- Users value the **easy access to social media analytics** , enabling effective monitoring of campaign performance and engagement.
- Users value the **analytics capabilities** of Emplifi, enabling effective monitoring and reporting of social media performance.
- Users value the **intuitive features** of Emplifi, which effectively support community management and social media analytics.

##### Cons

- Users note **missing features** in Emplifi, particularly the lack of Excel downloads and limited functionality in analytics.
- Users report **technical issues** with Emplifi, citing glitches and inconsistent support that disrupt workflows and stability.
- Users find **feature limitations** in Emplifi, noting a lack of essential capabilities for data analysis and insights.
- Users feel there is **improvement needed** in features like data download and the effectiveness of the inspiration tab.
- Users note a **lack of features** in Emplifi, particularly for analytics and platform-specific insights.

#### What Are Recent G2 Reviews of Emplifi?

**["Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless"](https://www.g2.com/survey_responses/emplifi-review-12624587)**

**Rating:** 4.5/5.0 stars

_— Mel H._

[Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587)

**["Evolving, User-Friendly Suite with Responsive Implementation Support"](https://www.g2.com/survey_responses/emplifi-review-12580996)**

**Rating:** 4.5/5.0 stars

_— John M. C._

[Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996)

#### What Are G2 Users Discussing About Emplifi?

- [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for)
- [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for)
- [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment
- [Is social Baker free?](https://www.g2.com/discussions/is-social-baker-free)
- [What is scalability in Software?](https://www.g2.com/discussions/what-is-scalability-in-software)

### [impact.com](https://www.g2.com/products/impact-com/reviews)

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,352

#### How Do G2 Users Rate impact.com?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.9/10 (Category avg: 8.6/10)
- **Social Reporting:** 9.2/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind impact.com?

- **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Company Website:** www.Impact.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @impactdotcom  
7,723 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49323cd7a80387e6a92d746fefcebe116eed5718cb061b3d5da7270ae33df468&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpact-partech%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,625 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 64% Small, 16% Medium

#### What Do G2 Reviewers Say About impact.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of impact.com, enhancing their affiliate marketing experience and overall satisfaction.
- Users value impact.com for its **all-in-one affiliate management solution** , excelling in onboarding, performance measurement, and payments.
- Users appreciate the **clear and user-friendly interface** of impact.com, making navigation and functionality seamless for all users.
- Users value the **seamless all-in-one solution** of impact.com for efficient affiliate management and positive financial impact.
- Users value the **all-in-one solution** of impact.com, appreciating its seamless handling of affiliate management tasks.

##### Cons

- Users find the interface **not intuitive** , struggling with accessibility issues and difficulty navigating the settings.
- Users find the **learning curve steep** , making initial setup and navigation challenging for newcomers to impact.com.
- Users find **poor usability** in Impact.com, especially on smaller screens and due to frustrating interface bugs.
- Users find the **initial setup process confusing** , leading to frustrations and challenges during onboarding with impact.com.
- Users experience **technical issues** with the interface and occasional crashes, making navigation frustrating and cumbersome.

#### What Are Recent G2 Reviews of impact.com?

**["Reliable Platform for Managing Affiliate Partnerships"](https://www.g2.com/survey_responses/impact-com-review-13054439)**

**Rating:** 5.0/5.0 stars

_— Mithi S._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13054439)

**["Intuitive UI with Some Payment Method Frustrations"](https://www.g2.com/survey_responses/impact-com-review-13065706)**

**Rating:** 4.0/5.0 stars

_— Jubayer H._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13065706)

#### What Are G2 Users Discussing About impact.com?

- [What is impact.com used for?](https://www.g2.com/discussions/what-is-impact-com-used-for) - 4 comments
- [What is SaaSquatch used for?](https://www.g2.com/discussions/what-is-saasquatch-used-for) - 1 upvote
- [What is Forensiq used for?](https://www.g2.com/discussions/what-is-forensiq-used-for) - 1 comment

### [Planoly](https://www.g2.com/products/planoly/reviews)

Planoly is a comprehensive social media management platform designed to assist creators, influencers, and businesses in planning, scheduling, and analyzing their content across multiple social media channels. With a user-friendly interface, Planoly enables users to maintain a cohesive and visually appealing online presence, streamlining the content creation process and enhancing audience engagement. Key Features and Functionality: - Visual Content Planning: Offers a drag-and-drop interface for organizing and previewing social media feeds, ensuring aesthetic consistency. - Multi-Platform Scheduling: Supports scheduling and auto-posting to platforms including Instagram, TikTok, Facebook, YouTube, Threads, X (formerly Twitter), LinkedIn, Pinterest, and Amazon. - AI Caption Writer: Utilizes artificial intelligence to generate contextually appropriate captions, offering various tone options to match the user's style. - Hashtag Management: Allows users to create, save, and deploy strategic hashtag groups to optimize reach and engagement. - Content Library Management: Provides organized storage for media assets, captions, and scheduling templates with search and categorization functionality. - Analytics Dashboard: Delivers comprehensive performance tracking, including engagement metrics, follower growth analysis, and optimal posting time recommendations. - Team Collaboration Tools: Offers multi-user access with role-based permissions, shared content calendars, and approval workflows for teams. Primary Value and Solutions Provided: Planoly addresses the challenges of managing a consistent and engaging social media presence by offering an all-in-one solution for content planning, scheduling, and analysis. By integrating visual planning tools with advanced features like AI-generated captions and multi-platform support, Planoly empowers users to streamline their workflow, save time, and enhance their online engagement. This comprehensive approach enables creators and businesses to focus more on content creation and audience interaction, ultimately driving growth and success in the digital landscape.

**Average Rating:** 4.3/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Planoly?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.9/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 7.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Planoly?

- **Seller:** [Traject](https://www.g2.com/sellers/traject)
- **Year Founded:** 2020
- **HQ Location:** Bellevue, Washington
- **Twitter:** @traject
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a689d4f1a16795cbef616b22fc85e3240f0e81e39dd2ee3aa1ba39d0beb04209&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64640668%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 87% Small, 10% Medium

#### What Do G2 Reviewers Say About Planoly?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Planoly's **ease of use** invaluable for scheduling posts across multiple accounts effortlessly.
- Users find Planoly to have an **intuitive scheduling process** , making it effortless to manage multiple posts efficiently.
- Users find **post scheduling effortless** with Planoly, efficiently managing multiple accounts and content timing.
- Users love the **easy scheduling** feature, allowing seamless management of posts across multiple accounts with clarity.
- Users find the **setup ease** of Planoly impressive, enabling effortless scheduling for multiple accounts daily.

##### Cons

- Users find the **learning curve challenging** when adding accounts and managing password changes in Planoly.
- Users find **adding accounts confusing** , especially when re-adding after password changes, leading to frustrations.

#### What Are Recent G2 Reviews of Planoly?

**["Manage your social media with "PLANOLY""](https://www.g2.com/survey_responses/planoly-review-8919619)**

**Rating:** 4.0/5.0 stars

_— Prem K._

[Read full review](https://www.g2.com/survey_responses/planoly-review-8919619)

**["Effortless Scheduling Makes Daily Posting a Breeze"](https://www.g2.com/survey_responses/planoly-review-12065977)**

**Rating:** 5.0/5.0 stars

_— Kaitlyn A._

[Read full review](https://www.g2.com/survey_responses/planoly-review-12065977)

#### What Are G2 Users Discussing About Planoly?

- [Does PLANOLY have a desktop version?](https://www.g2.com/discussions/does-planoly-have-a-desktop-version)
- [Can you edit posts on PLANOLY?](https://www.g2.com/discussions/can-you-edit-posts-on-planoly)
- [Is PLANOLY a software?](https://www.g2.com/discussions/is-planoly-a-software)
- [What can PLANOLY do?](https://www.g2.com/discussions/what-can-planoly-do)

### [Dash Social](https://www.g2.com/it/products/dash-social/reviews)

Dash Social è una piattaforma di gestione dei social media progettata per i team di marketing moderni. Combina analisi dei social media, marketing degli influencer, social listening e strumenti di social commerce per aiutare i brand a pianificare, pubblicare, misurare e ottimizzare i contenuti per ottenere il massimo impatto. Fornisce un'intelligenza specifica del brand che trasforma i social in un motore di intuizioni di mercato, vantaggio competitivo e crescita dei ricavi. Caratteristiche e vantaggi principali: - Intuizioni predittive del brand per ottimizzare i contenuti e le decisioni di investimento - Analisi dei social media completamente personalizzabile su più canali con dati azionabili - Reportistica delle campagne su contenuti di proprietà, guadagnati, a pagamento e dei creator - Analisi competitiva approfondita, quota di voce e benchmarking del settore - Social listening per monitorare le tendenze, il sentimento del pubblico e la salute del brand - Strumento di pianificazione dei social media per una pianificazione e pubblicazione dei contenuti efficiente - Gestione collaborativa della casella di posta dei social media per coinvolgere il pubblico su più canali - Link-in-bio e gallerie UGC per incrementare le vendite dai social - Scoperta, gestione e misurazione end-to-end dei creator per scalare le partnership con gli influencer Fidato dai principali brand di consumo nei settori retail, bellezza, moda, media e CPG, Dash Social assicura che i team possano collegare efficacemente le prestazioni sociali ai ricavi, unificare dati frammentati in intuizioni pronte per i dirigenti e scalare con fiducia la portata del loro brand attraverso mercati e canali.

**Average Rating:** 4.7/5.0

**Total Reviews:** 406

#### How Do G2 Users Rate Dash Social?

- **Ritiene che the product sia stato un valido partner commerciale?:** 9.7/10 (Category avg: 8.9/10)
- **Misurazione Sociale:** 10.0/10 (Category avg: 8.6/10)
- **Monitoraggio del marchio:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Dash Social?

- **Venditore:** [Dash Social](https://www.g2.com/it/sellers/dash-social)
- **Sito web dell'azienda:** www.dashsocial.com
- **Anno di Fondazione:** 2013
- **Sede centrale:** Halifax, NS
- **Twitter:** @DashSocialHQ  
1,856 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a3ff2b9ef950267cb1559972563b165886a5b5d0fcbedef54e9ac05c7a7bd41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashsocialhq%2F&secure%5Burl_type%5D=linkedin_company_website)  
299 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager, Social Media Coordinator
- **Top Industries:** Abbigliamento e moda, Cosmetici
- **Company Size:** 41% Small, 40% Medium

#### What Do G2 Reviewers Say About Dash Social?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti amano il **design intuitivo** di Dash Social, lodando la sua interfaccia invitante e la facile navigazione.
- Gli utenti apprezzano il **focus analitico** di Dash Social, che aiuta a monitorare efficacemente le intuizioni e i concorrenti.
- Gli utenti apprezzano le **analisi robuste** di Dash Social, migliorando la comprensione delle prestazioni dei contenuti e l'efficacia della strategia di marketing.
- Gli utenti amano Dash Social per la sua **programmazione intuitiva e analisi** , rendendo la gestione dei social media senza sforzo ed efficace.
- Gli utenti apprezzano le **funzionalità di analisi robuste e di pianificazione** di Dash Social, rendendo le campagne di marketing più efficaci e organizzate.

##### Cons

- Gli utenti esprimono frustrazione per le **limitazioni di Instagram** , in particolare con l'auto-pubblicazione e il monitoraggio dell'engagement per i reel.
- Gli utenti notano **funzionalità mancanti** , come l'integrazione limitata con alcuni canali e la connettività inadeguata con Salesforce.
- Gli utenti desiderano più **funzionalità robuste** in Dash Social, inclusa l'integrazione con Reddit e strumenti avanzati per influencer.
- Gli utenti evidenziano le **limitazioni dell'API** di Dash Social, che influenzano le capacità di pianificazione e reportistica per varie piattaforme.
- Gli utenti sentono che le **limitazioni delle funzionalità** di Dash Social ostacolano una pianificazione efficace, la creazione di report e approfondimenti dettagliati sui dati.

#### What Are Recent G2 Reviews of Dash Social?

**["Dash rende la pianificazione senza sforzo con un'interfaccia utente pulita e una pubblicazione affidabile"](https://www.g2.com/it/survey_responses/dash-social-review-12846720)**

**Rating:** 4.0/5.0 stars

_— Ryan M._

[Read full review](https://www.g2.com/it/survey_responses/dash-social-review-12846720)

**["Pianificazione dei social media semplificata con potenti analisi e approfondimenti"](https://www.g2.com/it/survey_responses/dash-social-review-12861498)**

**Rating:** 5.0/5.0 stars

_— Veronica G._

[Read full review](https://www.g2.com/it/survey_responses/dash-social-review-12861498)

#### What Are G2 Users Discussing About Dash Social?

- [A cosa serve Dash Hudson?](https://www.g2.com/it/discussions/what-is-dash-hudson-used-for)

### [Critical Mention](https://www.g2.com/products/critical-mention/reviews)

The fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive Earned Media Suite. 24/7/365 customer support included with every subscription.

**Average Rating:** 4.3/5.0

**Total Reviews:** 218

#### How Do G2 Users Rate Critical Mention?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Social Measurement:** 7.9/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.1/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Critical Mention?

- **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-2026-07-17)
- **Year Founded:** 2002
- **HQ Location:** London, GB
- **Twitter:** @Onclusive  
3,683 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c1058cfaa6f2283e9ff1a644f713e592ff3bc83ce18af949b9ebefe516c32df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonclusive%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,089 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Assistant Account Executive
- **Top Industries:** Public Relations and Communications, Marketing and Advertising
- **Company Size:** 48% Small, 28% Medium

#### What Do G2 Reviewers Say About Critical Mention?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **inclusive features** of Critical Mention, enhancing media monitoring and communication efforts seamlessly.
- Users admire the **fantastic client support** of Critical Mention, enhancing user experience with excellent media relations tools.
- Users value the **fantastic account representation** of Critical Mention, enhancing their media relations experience significantly.
- Users value the **easy access to journalist contact information** with Critical Mention, enhancing their media outreach capabilities.
- Users value the **extensive media coverage** provided by Critical Mention, enhancing their communication strategies effectively.

##### Cons

- Users find the **limited search functionality** in Critical Mention challenging, complicating their ability to find information effectively.
- Users find the **navigation difficulty** frustrating, particularly with the challenging search function and criteria selection.
- Users find the **search functionality challenging** to navigate, wishing for a more intuitive user experience.
- Users find the **search function challenging** , often struggling to optimize their search criteria effectively.

#### What Are Recent G2 Reviews of Critical Mention?

**["Affordable, Detailed Global Press Monitoring with CM; Social Media Analytics A Bit Lacking"](https://www.g2.com/survey_responses/critical-mention-review-12716148)**

**Rating:** 4.0/5.0 stars

_— Alphonse T._

[Read full review](https://www.g2.com/survey_responses/critical-mention-review-12716148)

**["Critical Mention does a good job monitoring outlets and creating comprehensive reports for clients."](https://www.g2.com/survey_responses/critical-mention-review-11462548)**

**Rating:** 4.0/5.0 stars

_— Kwyn J._

[Read full review](https://www.g2.com/survey_responses/critical-mention-review-11462548)

#### What Are G2 Users Discussing About Critical Mention?

- [What is Critical Mention used for?](https://www.g2.com/discussions/what-is-critical-mention-used-for)

### [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews)

Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring. Unlike traditional social listening tools that focus on keyword volume, Pulsar uses vertical-specific AI and network analysis to identify the specific communities driving online conversations. Pulsar is primarily used for brand tracking, trend spotting/analysis/discovery, campaign measurement, narrative analysis and detection, reputation intelligence, brand crisis monitoring, customer experience, competitive intelligence, and product and marketing innovation. Pulsar collects social, search, news media and web data from 195 countries, detecting and understanding sentiment, topics and emotions in all languages. Beyond national and language coverage, Pulsar collects territory-specific data sources including VK, Naver, and Chinese data sources (Weibo, Little Red Book, Wechat, Baidu).

**Average Rating:** 4.3/5.0

**Total Reviews:** 100

#### How Do G2 Users Rate Pulsar Platform?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Social Measurement:** 9.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.4/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Pulsar Platform?

- **Seller:** [Pulsar Platform](https://www.g2.com/sellers/pulsar-platform)
- **HQ Location:** London, United Kingdom
- **Twitter:** @PulsarPlatform  
9,686 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a051ed8621d32ffe82956521be10d42cad709154a710ac55d481094e046fa851&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5064086%2F&secure%5Burl_type%5D=linkedin_company_website)  
159 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 39% Medium, 30% Large

#### What Do G2 Reviewers Say About Pulsar Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** of Pulsar Platform, which greatly enhances user experience and project success.
- Users find Pulsar Platform **exceptionally user-friendly** , benefiting from valuable insights and supportive team guidance.
- Users find the **exceptionally helpful team** at Pulsar invaluable for enhancing audience understanding and project success.
- Users value the **comprehensive analytics** of Pulsar Platform, enhancing audience understanding beyond traditional research methods.
- Users find **Pulsar Platform invaluable** for deep audience insights and seamless integration with their reporting tools.

##### Cons

- Users find the **heavy reliance on X data** challenging, leading to frustrations and complications in their experience.
- Users express frustration with the **heavy reliance on incomplete data** , which complicates their experience with the Pulsar Platform.
- Users are frustrated by the **lack of geo-filtering** for Reddit data, limiting relevance for specific audiences.
- Users find the inability to **geo-filter Reddit data** frustrating, affecting their audience targeting in specific markets.
- Users find the heavy reliance on X data a **painpoint** , which can lead to inaccuracies in relevant information.

#### What Are Recent G2 Reviews of Pulsar Platform?

**["Complete, Intuitive Tool with Powerful Multi-Source Insights and Client-Ready Reports"](https://www.g2.com/survey_responses/pulsar-platform-review-13190816)**

**Rating:** 5.0/5.0 stars

_— Marie B._

[Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-13190816)

**["Tracking by Boolean and Core: deep conversations with a multichannel vision"](https://www.g2.com/survey_responses/pulsar-platform-review-13161900)**

**Rating:** 4.0/5.0 stars

_— ANGY P._

[Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-13161900)

#### What Are G2 Users Discussing About Pulsar Platform?

- [What is Pulsar Platform used for?](https://www.g2.com/discussions/what-is-pulsar-platform-used-for)

### [Oktopost](https://www.g2.com/products/oktopost/reviews)

Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.

**Average Rating:** 4.4/5.0

**Total Reviews:** 197

#### How Do G2 Users Rate Oktopost?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.2/10 (Category avg: 8.6/10)
- **Social Reporting:** 8.4/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 9.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Oktopost?

- **Seller:** [Oktopost](https://www.g2.com/sellers/oktopost)
- **Company Website:** www.oktopost.com
- **Year Founded:** 2013
- **HQ Location:** Ramat Gan, Israel
- **Twitter:** @Oktopost  
4,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f641702be139daf7ed15a9d59cb2a7503b3062b5d5e7d4f0e719254c295ee135&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foktopost%2F&secure%5Burl_type%5D=linkedin_company_website)  
123 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 49% Medium, 27% Large

#### What Do G2 Reviewers Say About Oktopost?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Oktopost exceptionally **easy to use** , streamlining social media scheduling and enhancing employee engagement effortlessly.
- Users find Oktopost's **post scheduling** feature seamless, enhancing engagement and offering valuable analytics for strategic insights.
- Users appreciate Oktopost's **intuitive interface and comprehensive features** , enhancing social media management and advocacy efforts.
- Users appreciate the **easy scheduling** of Oktopost, enhancing social media management and increasing employee engagement effectively.
- Users appreciate the **customizable reporting and analytics** of Oktopost, enhancing their data-driven social strategies effectively.

##### Cons

- Users note that **improvement is needed** for data accuracy, API limitations, and technical issues impacting usability.
- Users express frustration with the **missing features** in Oktopost, particularly ineffective social listening and limited integrations.
- Users report **data inaccuracies** and slow responses for fixes, impacting reliability and trust in Oktopost.
- Users experience **inaccurate analytics** from Oktopost, leading to discrepancies in data reporting and attribution challenges.
- Users experience **limited analytics** with Oktopost, facing inaccurate data and lengthy response times for issues.

#### What Are Recent G2 Reviews of Oktopost?

**["Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools"](https://www.g2.com/survey_responses/oktopost-review-13058845)**

**Rating:** 4.5/5.0 stars

_— Jessica H._

[Read full review](https://www.g2.com/survey_responses/oktopost-review-13058845)

**["Excellent team collaboration with powerful social BI reporting"](https://www.g2.com/survey_responses/oktopost-review-13058913)**

**Rating:** 4.5/5.0 stars

_— Laurel B._

[Read full review](https://www.g2.com/survey_responses/oktopost-review-13058913)

### [Lumen by Talkwalker](https://www.g2.com/it/products/lumen-by-talkwalker/reviews)

La maggior parte delle organizzazioni ancora apprende cosa sta accadendo sui social media e sul web dopo che il momento è già passato — mettendo insieme rapporti, fogli di calcolo e dashboard per recuperare le conversazioni che si sono spostate ore o giorni prima. Lumen di Talkwalker è una piattaforma di ascolto e intelligenza sociale che aiuta i brand a monitorare, analizzare e agire sulle conversazioni in tempo reale sui social media, notizie, blog, forum, podcast, recensioni e risposte AI prima che la finestra di opportunità si chiuda. Lumen fa parte di Hootsuite Social OS, il sistema operativo AI-first per tutto ciò che è social — fornendo ai team una linea diretta tra ciò che viene detto sul loro brand e gli strumenti che usano per agire su di esso. Lumen è una scelta forte per i team di ricerca, insights, comunicazioni, marketing e brand che hanno bisogno di comprendere il loro pubblico, tracciare il sentiment, confrontare i concorrenti e rilevare e comprendere le tendenze emergenti e i rischi in un ampio universo di fonti digitali — non solo i loro canali social. Caratteristiche principali di Lumen: Facile come una chat: Fai domande in linguaggio semplice e ottieni risposte citate basate su dati di ascolto live, direttamente in Lumen o nello strumento AI di scelta del tuo team tramite connettori MCP. Monitoraggio in tempo reale: Traccia menzioni di brand, prodotti e concorrenti su oltre 150 milioni di fonti online e 187 lingue, incluse menzioni non taggate dove un brand non è nominato direttamente. Visibilità AI: Comprendi come i principali assistenti AI come Claude e ChatGPT descrivono il tuo brand, i concorrenti e la categoria, e identifica opportunità per migliorare la tua visibilità, posizionamento e presenza nella ricerca potenziata dall'AI. Rilevamento di tendenze e rischi: Ricevi avvisi su picchi di dati, prevedi le prestazioni future e indaga sulla storia dietro improvvisi cambiamenti di conversazione. Riconoscimento visivo e audio: Rileva loghi, prodotti ed elementi del brand in immagini, video e audio parlato, non solo didascalie di testo. Analisi del sentiment: Comprendi cosa sta guidando la conversazione positiva o negativa, inclusi sarcasmo e code-switching che gli strumenti generici non rilevano, e categorizza automaticamente le conversazioni per intento. Reportistica personalizzabile: Crea dashboard centralizzati e report automatizzati in modo che i team in diverse regioni e livelli di competenza possano trasformare i dati di ascolto in decisioni sicure. Con i dati di Lumen che fluiscono in Hootsuite Social OS, gli insights di ascolto non si fermano al dashboard. I team possono trasformare una tendenza rilevata in contenuti programmati, indirizzare conversazioni e menzioni dei clienti correlate in un'unica casella di posta e attivare i dipendenti come sostenitori del brand — tutto dallo stesso sistema connesso che fa emergere il segnale. Scopri di più su www.talkwalker.com

**Average Rating:** 4.3/5.0

**Total Reviews:** 126

#### How Do G2 Users Rate Lumen by Talkwalker?

- **Ritiene che the product sia stato un valido partner commerciale?:** 8.8/10 (Category avg: 8.9/10)
- **Misurazione Sociale:** 8.4/10 (Category avg: 8.6/10)
- **Reportistica Sociale:** 8.3/10 (Category avg: 8.6/10)
- **Monitoraggio del marchio:** 7.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Lumen by Talkwalker?

- **Venditore:** [Hootsuite](https://www.g2.com/it/sellers/hootsuite)
- **Anno di Fondazione:** 2008
- **Sede centrale:** Vancouver, BC
- **Twitter:** @hootsuite  
6,164,377 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,772 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Relazioni pubbliche e comunicazione, Marketing e pubblicità
- **Company Size:** 39% Small, 34% Medium

#### What Do G2 Reviewers Say About Lumen by Talkwalker?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano il **fantastico supporto clienti** di Talkwalker, sottolineando il loro coinvolgimento e gli approfondimenti preziosi durante l'onboarding.
- Gli utenti apprezzano le **preziose intuizioni** di Talkwalker, trovando i dati coinvolgenti e utili per comprendere le conversazioni digitali.
- Gli utenti apprezzano l' **alta personalizzazione** di Talkwalker di Hootsuite, migliorando la loro esperienza con funzionalità su misura.
- Gli utenti beneficiano della **quantità estesa di funzionalità** offerta da Talkwalker, migliorando la personalizzazione e la copertura dei canali.
- Gli utenti apprezzano le **opzioni di filtraggio personalizzabili** in Talkwalker, migliorando la loro capacità di analizzare i dati in modo efficace.

##### Cons

- Gli utenti sperimentano **limitazioni della piattaforma** come limiti di dati e la modifica delle query separatamente dalle viste grafiche, ostacolando la flessibilità.
- Gli utenti affrontano una **ripida curva di apprendimento** con Talkwalker, rendendo l'installazione iniziale e la gestione impegnative.
- Gli utenti affrontano una **ripida curva di apprendimento** con Talkwalker, rendendo l'installazione e la gestione inizialmente impegnative.
- Gli utenti affrontano problemi di **inaccuratezza dei dati** , portando a frustrazioni con la copertura della piattaforma e le limitazioni dei dati.
- Gli utenti trovano la **configurazione difficile** di Talkwalker impegnativa, richiedendo tempo per navigare e imparare efficacemente.

#### What Are Recent G2 Reviews of Lumen by Talkwalker?

**["Intuizioni potenti che vanno oltre gli strumenti di ascolto tradizionali"](https://www.g2.com/it/survey_responses/lumen-by-talkwalker-review-11644632)**

**Rating:** 4.0/5.0 stars

_— Jennifer D._

[Read full review](https://www.g2.com/it/survey_responses/lumen-by-talkwalker-review-11644632)

**["Facile da usare con una potente analisi dei cluster"](https://www.g2.com/it/survey_responses/lumen-by-talkwalker-review-12629299)**

**Rating:** 4.5/5.0 stars

_— Amber N._

[Read full review](https://www.g2.com/it/survey_responses/lumen-by-talkwalker-review-12629299)

#### What Are G2 Users Discussing About Lumen by Talkwalker?

- [A cosa serve Talkwalker?](https://www.g2.com/it/discussions/talkwalker-what-is-talkwalker-used-for) - 1 comment
- [How do I use Talkwalker alerts?](https://www.g2.com/it/discussions/how-do-i-use-talkwalker-alerts)
- [How do you make a Talkwalker account?](https://www.g2.com/it/discussions/how-do-you-make-a-talkwalker-account)
- [How much does Talkwalker cost?](https://www.g2.com/it/discussions/how-much-does-talkwalker-cost)
- [What is Talkwalker used for?](https://www.g2.com/it/discussions/what-is-talkwalker-used-for)

### [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews)

Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.

**Average Rating:** 4.3/5.0

**Total Reviews:** 725

#### How Do G2 Users Rate Qualtrics Customer Experience?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Social Measurement:** 8.4/10 (Category avg: 8.6/10)
- **Social Reporting:** 7.8/10 (Category avg: 8.6/10)
- **Brand Monitoring:** 5.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Qualtrics Customer Experience?

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Company Website:** www.qualtrics.com
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics  
42,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,231 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Community Manager, Business Data Analyst
- **Top Industries:** Information Technology and Services, Higher Education
- **Company Size:** 52% Large, 36% Medium

#### What Do G2 Reviewers Say About Qualtrics Customer Experience?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Qualtrics Customer Experience, making data collection and analysis accessible for everyone.
- Users value the **powerful analytics** of Qualtrics Customer Experience, enabling insightful understanding and enhancement of customer journeys.
- Users find Qualtrics to be **extremely helpful** in improving customer satisfaction and streamlining service procedures.
- Users value the **deep insights generation** from Qualtrics, enhancing customer satisfaction and retention through effective data analysis.
- Users value the **strong analytics and reporting capabilities** of Qualtrics for deep insights into customer feedback.

##### Cons

- Users find the **complexity** of Qualtrics challenging, especially new users needing only basic survey functionalities.
- Users find that Qualtrics has a great interface but requires **improvement on custom setup** and Text iQ functionality.
- Users find **limited customization** challenging, especially when trying to simplify the platform for basic survey needs.
- New users may find the **complexity of the interface** overwhelming, making initial setup and navigation challenging.
- Users find the pricing of Qualtrics to be **high** , making it challenging for smaller teams with limited budgets.

#### What Are Recent G2 Reviews of Qualtrics Customer Experience?

**["Versatile Insights, Needs Better Reports"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)**

**Rating:** 4.5/5.0 stars

_— Sandra H._

[Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)

**["Flexible Feedback Tool with Customization Challenges"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)**

**Rating:** 4.0/5.0 stars

_— David K._

[Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)

#### What Are G2 Users Discussing About Qualtrics Customer Experience?

- [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for)
- [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment
- [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment
- [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) - 1 comment, 1 upvote
- [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) - 1 comment

- [‹ Prev ‹ Prev](/categories/social-media-listening-tools?hsCtaTracking=05903941-3b37-40e2-81d1-38cf53a8fc86%7Cb8291eae-0146-42da-a666-24ad49dc35be&order=g2_score#product-list)
- [1](/categories/social-media-listening-tools?hsCtaTracking=05903941-3b37-40e2-81d1-38cf53a8fc86%7Cb8291eae-0146-42da-a666-24ad49dc35be&order=g2_score#product-list)
- 2
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- [6](/categories/social-media-listening-tools?hsCtaTracking=05903941-3b37-40e2-81d1-38cf53a8fc86%7Cb8291eae-0146-42da-a666-24ad49dc35be&order=g2_score&page=6#product-list)
- …
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Spotlight Categories

[Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation)

[ETL Tools](https://www.g2.com/categories/etl-tools)

[Electronic Data Interchange (EDI) Software](https://www.g2.com/categories/electronic-data-interchange-edi)

[Security Awareness Training Software](https://www.g2.com/categories/security-awareness-training)

[Travel Management Solutions](https://www.g2.com/categories/travel-management)

Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Analytics](/categories/social-media-analytics)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Listening Tools Themes](/categories/social-media-listening-tools/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 3, 2025

Social media listening tools provide functionality for listening, tracking, and gathering relevant content across social media. These tools are used by social media, marketing, and communications teams to identify trends, track competitors, and understand customer sentiment. Researchers can leverage social media listening tools to analyze social trends and media outlets use them to identify breaking news.

Social media listening software enables marketers to personalize content for specific users or demographics, identify thought leaders or influencers, and respond to positive or negative mentions. Many of these products also support monitoring across multiple languages and countries, allowing businesses to localize advertisements effectively. As a result, these tools help organizations gain demographic insights, measure social media presence, detect negative mentions, engage with users, and improve brand reputation.

Social media listening tools often enhance [social media analytics software](https://www.g2.com/categories/social-media-analytics) by providing data. While these tools can be found as standalone products, their monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt?source=search) and [social media suites](https://www.g2.com/categories/social-media-suites?source=search) as a feature. Additionally, many [media monitoring software](https://www.g2.com/categories/media-monitoring) solutions include social listening capabilities.

To qualify for inclusion in the Social Media Listening category, a product must:

- Listen for specific mentions across social media platforms
- Identify trending topics or phrases by tracking real-time conversations
- Analyze and detail customer sentiment (positive, negative, neutral)
- Organize customer information for audience segmentation and engagement
- Identify thought leaders and influencers within relevant industries

Show More