# Best Social Media Analytics Software - Page 19

## How Many Social Media Analytics Software Products Does G2 Track?

**Total Products under this Category:** 315

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Social Media Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 63,600+ Authentic Reviews
- 315+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Analytics Software
 ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=81808&focus%5B%5D=2814)

Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater)

**Sponsored**

### Cloud Campaign

Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-07T13%3A07%3A39Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53353&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3FhsLang%3Den%26page%3D19&secure%5Btoken%5D=1be7cec21bc65221922cfd0822ec7acaae52db023e8fe3c781436b8e2b450d2b&secure%5Burl%5D=https%3A%2F%2Fwww.cloudcampaign.com%2F&secure%5Burl_type%5D=free_trial)

### [Reelyze](https://www.g2.com/products/weiblocks-reelyze/reviews)

Reelyze is an AI analyst for short-form video. Most analytics tools show you a number (4,000 views) and leave you guessing why. Reelyze actually watches the video: paste any Reel, TikTok, or YouTube Short and it analyzes it frame-by-frame - hook strength, scene pacing, on-screen text, and the exact second viewers drop off - then gives you a clear verdict and the specific fixes to make. It also includes free tools with no sign-up (reel transcript generator, video downloader, audio extractor), a Content Studio that writes hooks and scripts from what's working in your niche, and Reelyze Chat for strategy questions. Free to start, no card - your first analysis is on us. getreelyze.com

#### Who Is the Company Behind Reelyze?

- **Seller:** [Weiblocks](https://www.g2.com/sellers/weiblocks)
- **HQ Location:** Lahore, PK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba5f49cb5b9a61e6650077dc4e0bce502aa7cbcdf902eb62f843b15418e72d06&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwei-blocks&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [RivalOut](https://www.g2.com/products/rivalout/reviews)

What is RivalOut? RivalOut is an AI-powered platform designed to streamline and enhance competitor analysis. By eliminating the inefficiencies and guesswork of traditional methods, RivalOut provides businesses with actionable insights into their competitors' traffic, search rankings, and social media performance, all supported by AI analysis. Why RivalOut? Stop Wasting Time on Competitor Research. Streamline your competitor analysis with RivalOut. Our platform automates data collection and analysis, freeing you up to focus on strategic decision-making. Get Smarter in Competition at a Price You Can Afford. RivalOut offers a cost-effective solution for gaining valuable competitor insights. We provide features and functionality typically found in expensive solutions, all at an accessible price point. Get Data-Driven and AI-Analyzed Insights. Don't rely on guesswork when it comes to your competitors. RivalOut utilizes AI and data analysis to provide you with actionable and reliable insights you can trust. Why did we build it? / What does it solve? We created RivalOut to eliminate the inefficiencies and guesswork in competitor analysis. Traditional methods of gathering competitive intelligence are often time-consuming, costly, and prone to inaccuracies. RivalOut automates data collection and analysis, delivering AI-powered, precise, and crucial insights that help businesses optimize their marketing strategies and enhance their competitive intelligence effortlessly and affordably. Additionally, businesses receive real-time alerts whenever their competitors make changes, ensuring they stay informed and ahead of the curve. Main Features Traffic, Search & Social Media Reports: Uncover Your Rivals' Secrets! Dominate Traffic and Search Results! Get RivalOut & See How Your Competitors Rank for Top Keywords and Social Media. Find My Rivals: Discover and learn about rival companies through our curated suggestion list. Artificial Intelligence Analysis: Leverage the Power of AI! AI uses data and analyzes your competitors to give you a winning edge. Stay Informed with Update Alerts: Never Miss a Move! RivalOut alerts you when your competitors make changes. Stay informed, stay ahead.

#### Who Is the Company Behind RivalOut?

- **Seller:** [Cihan Gürani](https://www.g2.com/sellers/cihan-gurani)
- **Year Founded:** 2024
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ce22ed44cc24cc4f851b81f37e4bcbc2de28ebefc2b19b4522f5250b7db44bc3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frivalout&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Riviter](https://www.g2.com/products/riviter/reviews)

Recognize product attributes located in any image or video and match them to items in any inventory, SKU by SKU, color by color. Riviter's precision is helping the world's biggest consumer brands spot the fine details of every look, down to the glossiness of a lip and the curliness of a hairstyle.

#### Who Is the Company Behind Riviter?

- **Seller:** [Riviter](https://www.g2.com/sellers/riviter)
- **Year Founded:** 2015
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=75826f582ae133b6925b37031e1c7030a31855c7473b8ecfe6a69cec8529090c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9296491&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Seekmetrics](https://www.g2.com/products/seekmetrics/reviews)

Seekmetrics is an Instagram and Facebook analytics tool that helps businesses measure up against their competitors.

#### Who Is the Company Behind Seekmetrics?

- **Seller:** [Seekmetrics](https://www.g2.com/sellers/seekmetrics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Seneira](https://www.g2.com/products/seneira/reviews)

Seneira is the AI-powered YouTube analytics platform that shows creators WHY their content performs — not just the numbers. With over 90% accuracy in sentiment analysis, it turns thousands of comments into actionable growth strategies in seconds. Best-in-class AI features that competitors don't offer: – individual comment sentiment scoring – viral Shorts moment detection with ready-to-use hooks and titles – speech intelligence analyzing your delivery – content generation directly from audience questions Every feature is designed to help you create BETTER content that resonates. Unlike traditional analytics tools that show surface-level metrics, Seneira goes deeper. Our AI reads every comment, identifies superfans, detects content themes, and finds the exact moments in your videos that will go viral as Shorts — complete with timestamps, titles, and hooks ready to copy. Whether you're a solo creator looking to understand your audience, a marketing team managing multiple channels, or an agency needing scalable video analytics, Seneira transforms YouTube data into content strategies that drive real growth. Free plan available. Paid plans from €29/month with full AI insights, PDF exports, and competitor tracking. Start analyzing your channel free: https://www.seneira.com

#### Who Is the Company Behind Seneira?

- **Seller:** [Testigo](https://www.g2.com/sellers/testigo)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76af3ecb2104b6c795b467ca5338e9622818d0050e2b991694e531f21ed0ce82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fseneira%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Shikenso](https://www.g2.com/products/shikenso/reviews)

Shikenso®: Your Pathway to Data-Driven Sponsorship Success. In sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso®, comes in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI. Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media. Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso®, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust.

#### Who Is the Company Behind Shikenso?

- **Seller:** [Shikenso](https://www.g2.com/sellers/shikenso)
- **Year Founded:** 2017
- **HQ Location:** Frankfurt, DE
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff424e30e24edec12dd22f64d777c89d8b7e06b251a46ad64a369539961dc9d1&secure%5Burl%5D=http%3A%2F%2Flinkedin.com%2Fcompany%2Fshikenso-gmbh&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

### [Skyblaze](https://www.g2.com/products/skyblaze/reviews)

Skyblaze is an AI-powered growth and management platform designed specifically for Bluesky users. It helps creators, individuals, and businesses grow their presence on Bluesky more effectively through a comprehensive suite of AI-enhanced tools. Key features include: - AI-powered content generation trained on 1,000+ viral posts - Smart post scheduling and content queue management - Automated AI engagement tools for building relationships - Advanced analytics to track performance - Customizable AI writing assistant The platform offers both free and premium plans ($36/month), making it accessible for both beginners and serious Bluesky creators. The premium plan includes unlimited AI generations, advanced AI models, and priority support. Whether you're just starting out or looking to scale your Bluesky presence, Skyblaze provides the tools needed to create better content, engage more effectively, and grow your audience faster - all powered by specialized AI trained specifically for the Bluesky platform.

#### Who Is the Company Behind Skyblaze?

- **Seller:** [Skyblaze](https://www.g2.com/sellers/skyblaze)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Social 360 Suite](https://www.g2.com/products/social-360-suite/reviews)

Social 360 Suite is a powerful yet easy-to-use social media management platform built for businesses, agencies, and creators who want to simplify their workflow and stay consistent online. With features like post scheduling, bulk publishing, AI-powered content creation, analytics tracking, and team collaboration, Social 360 Suite helps users manage multiple social media accounts efficiently from one centralized dashboard. The platform is designed to reduce manual effort, save time, and improve content consistency while giving users better control over their social media strategy. Whether you're a small business owner, freelancer, or agency, Social 360 Suite provides the tools needed to grow your online presence without complexity.

#### Who Is the Company Behind Social 360 Suite?

- **Seller:** [Social 360 Suite](https://www.g2.com/sellers/social-360-suite)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072f53059d512ea02db9b55691d5ac60650b9e108c95d0a5dfd03fa4aed3c08d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocial-360-suite%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Social Analytics](https://www.g2.com/products/highperformr-inc-social-analytics/reviews)

Highperformr.ai's Social Analytics is a comprehensive tool designed to enhance your social media strategy by providing in-depth insights into your online presence. It enables users to identify top-engaged accounts, popular topics, and preferred media formats, offering detailed daily, weekly, and monthly trends tailored to specific social media goals. The platform features an intuitive visual calendar to track posting trends and ensure consistency, along with tools to analyze audience engagement and follower growth. By understanding these metrics, users can make informed decisions to optimize their social media strategies effectively.

#### Who Is the Company Behind Social Analytics?

- **Seller:** [Highperformr Inc](https://www.g2.com/sellers/highperformr-inc)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **Twitter:** @HighperformrAI  
158 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=30dafc9d2f342caca7864df6eb050846c6dbece35ea19dc7d2178e9c9b7e874e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighperformr-ai&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

### [Social Audience](https://www.g2.com/products/social-audience/reviews)

Highperformr's Social Audience is a powerful tool designed to help businesses identify and engage high-intent leads from their social media interactions. By monitoring engagement with your company's posts, your team's activities, and even your competitors' social media presence, Social Audience provides valuable insights into social activity and engagement trends. This enables you to pinpoint Ideal Customer Profile (ICP) leads, enrich them with contact data and conversation starters, and seamlessly integrate this information into your Customer Relationship Management (CRM) system.

#### Who Is the Company Behind Social Audience?

- **Seller:** [Highperformr Inc](https://www.g2.com/sellers/highperformr-inc)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **Twitter:** @HighperformrAI  
158 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=30dafc9d2f342caca7864df6eb050846c6dbece35ea19dc7d2178e9c9b7e874e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighperformr-ai&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

### [SocialAuditor.io](https://www.g2.com/products/socialauditor-io/reviews)

Analyze any Instagram, TikTok or YouTube @profile for fake followers, likes, comments and true demographic

#### Who Is the Company Behind SocialAuditor.io?

- **Seller:** [SocialAuditor.io](https://www.g2.com/sellers/socialauditor-io)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SocialHub](https://www.g2.com/products/socialhub/reviews)

SocialHub is the all-in-one social media management solution designed to make working on different social media platforms easier. With SocialHub, everything that happens on all of your social channels will be displayed in our Inbox, every Comment, Mention, Message or Thread. That way, you will never miss communication from your community. With the integrated content planner you can pre-plan your social media content as well as campaigns, manage them alone or together with your team. The Ideaboard gives you enhanced flexibility in the content creation process as you have unlimited space to craft, design and co-work on posts, until they are final. The SocialHub analytics provide all the important information you need. In addition, numerous actions can be carried out automatically using a set of rules within the SocialHub. Data storage and processing takes place on European servers, no US companies involved. SocialHub is also ISO 27001 certified, making it one of the safest solutions for Social Media Management in Europe.

**Average Rating:** 4.2/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate SocialHub?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind SocialHub?

- **Seller:** [SocialHub](https://www.g2.com/sellers/socialhub)
- **Year Founded:** 2009
- **HQ Location:** Ingolstadt, DE
- **Twitter:** @socialhubio  
1,353 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=372972468dc18cebd788c7392121c39832e48eb4b4422893f5a839e468a5397d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10818764%2F&secure%5Burl_type%5D=linkedin_company_website)  
78 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 18% Medium

#### What Are Recent G2 Reviews of SocialHub?

**["'Its one of the best Social Media Handler'"](https://www.g2.com/survey_responses/socialhub-review-5030614)**

**Rating:** 4.0/5.0 stars

_— Ashutosh G._

[Read full review](https://www.g2.com/survey_responses/socialhub-review-5030614)

**["All in one Tool for Social Media Management"](https://www.g2.com/survey_responses/socialhub-review-9518813)**

**Rating:** 4.5/5.0 stars

_— Thakur S._

[Read full review](https://www.g2.com/survey_responses/socialhub-review-9518813)

#### What Are G2 Users Discussing About SocialHub?

- [What is SocialHub used for?](https://www.g2.com/discussions/what-is-socialhub-used-for)

### [Socialleaderboard](https://www.g2.com/products/socialleaderboard/reviews)

SocialLeaderBoard is a comprehensive platform designed for brands, agencies, and marketing teams to discover and analyze creators. With real-time performance metrics and engagement analytics, brands can make informed decisions about their influencer partnerships. Our mission is to revolutionize influencer marketing by providing tools that help brands connect with creators who resonate with their target audience.

#### Who Is the Company Behind Socialleaderboard?

- **Seller:** [Socialleaderboard](https://www.g2.com/sellers/socialleaderboard)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Socialpruf.](https://www.g2.com/products/socialpruf/reviews)

Socialpruf is a social intelligence platform that provides real-time, cross-platform data to validate the performance of organic social content. It helps brands, creators, and agencies make informed decisions by turning raw data into actionable insights, automating reporting, and enhancing content strategy. The platform centralizes social media accounts, allowing users to track specific posts, measure campaign impact, and discover trends in a user-friendly interface. With features designed to streamline workflows and improve communication with brand partners, Socialpruf is essential for anyone operating in the social media space.

#### Who Is the Company Behind Socialpruf.?

- **Seller:** [Socialpruf](https://www.g2.com/sellers/socialpruf)
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=18772d5c157af2c8d9896a37849f0dd7bed9e131e50e4cc1167dbb20cebffbab&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialpruf%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Social Publishing](https://www.g2.com/products/social-publishing/reviews)

Highperformr's Social Publishing platform is a comprehensive solution designed to streamline and enhance social media management for businesses. It enables users to create, schedule, and publish content across multiple LinkedIn and X (formerly Twitter) accounts, ensuring consistent and effective audience engagement. By integrating AI-driven tools and automation, Highperformr simplifies content creation and distribution, allowing teams to focus on strategic initiatives and audience interaction.

#### Who Is the Company Behind Social Publishing?

- **Seller:** [Highperformr Inc](https://www.g2.com/sellers/highperformr-inc)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **Twitter:** @HighperformrAI  
158 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=30dafc9d2f342caca7864df6eb050846c6dbece35ea19dc7d2178e9c9b7e874e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighperformr-ai&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
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- [Social Media Management](/categories/social-media-mgmt)

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[Browse Social Media Analytics Themes](/categories/social-media-analytics/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
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Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages

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