# Best Social Media Analytics Software - Page 15

## How Many Social Media Analytics Software Products Does G2 Track?

**Total Products under this Category:** 315

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Social Media Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 63,600+ Authentic Reviews
- 315+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Analytics Software
 ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=81808&focus%5B%5D=2814)

Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater)

**Sponsored**

### Social Status

Trusted by 60,000 Social Media Managers worldwide. Social Status is a dedicated social media analytics and reporting tool with support for Facebook, Instagram, TikTok, YouTube, LinkedIn and X. Export boardroom-ready, fully customizable reports to PDF, PowerPoint PPTX or Google Slides. Download raw data to CSV or Excel XLSX. Social Status is a powerful suite of 4 social media analytics tools: \*Profile Analytics\* Connect all the pages and profiles you have admin access to. See full-funnel metrics and insights at the post level and the profile level. \*Ads Analytics\* Connect your Meta Ads Manager accounts to report on all your paid spend on Meta channels. \*Competitor Analytics\* Add any public brand to track and benchmark your performance against competitors and industry. \*Influencer Analytics\* Add Influencers or Creators you work with and track their post performance on your social campaigns. Pull all your influencer campaign reporting together with Social Status.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-07T17%3A37%3A48Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18938&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3FhsLang%3Den%26page%3D15&secure%5Btoken%5D=222c3fd4a710afea278903e92caf76931159252150efbd35236cad7ee49ec152&secure%5Burl%5D=https%3A%2F%2Fwww.socialstatus.io%2F&secure%5Burl_type%5D=custom_url)

### [bo.im](https://www.g2.com/products/bo-im/reviews)

bo.im is a free shortener for social media, pages, bots, and apps, that can make a single link to reference them all.

#### Who Is the Company Behind bo.im?

- **Seller:** [LastLab Company](https://www.g2.com/sellers/lastlab-company)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Brandbastion](https://www.g2.com/products/brandbastion/reviews)

BrandBastion helps fast-growing brands and enterprises manage and maximize their social media engagement. We provide advanced AI-powered solutions to protect your brand reputation, respond to your audience 24/7, and boost your social ROI. 💙 Our platform supports Instagram, Facebook, TikTok, X, LinkedIn, YouTube, Trustpilot, Google Reviews, and more, covering both organic and paid content as well as earned mentions. Trusted by 100+ DTC and leading brands like Uber, Calvin Klein, Sephora, and The North Face to manage their high-engagement social presence.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Brandbastion?

- **Seller:** [BrandBastion](https://www.g2.com/sellers/brandbastion-1f61c1b8-6f68-4c51-9c68-bc10b5a51f39)
- **Year Founded:** 2013
- **HQ Location:** Helsinki, FI
- **Twitter:** @BrandBastion  
844 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb1a51089a42df0ffe3a20f66872439fad12fb99ea8b6f73dd4ef6fe9dead707&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandbastion%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Brandbastion?

**["Premium solution for monitor and manage online conversation"](https://www.g2.com/survey_responses/brandbastion-review-6812195)**

**Rating:** 5.0/5.0 stars

_— Nikita S._

[Read full review](https://www.g2.com/survey_responses/brandbastion-review-6812195)

### [BrandFollowers](https://www.g2.com/products/brandfollowers/reviews)

BrandFollowers is the best followers analytics and tracking tool for Instagram brands. We provide free check reports for unfollow or fake Instagram followers, ig audit, quality audience, and engagement rate as well. Let Brand win NEW social followers and manage competitive social space. When social networks become more noise and time-consumed and brands become more difficulty to acquire loyalty audience, our tools have been dedicated to solve these requirements.

#### Who Is the Company Behind BrandFollowers?

- **Seller:** [brandfollowers](https://www.g2.com/sellers/brandfollowers)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [BrandMaxima](https://www.g2.com/products/brandmaxima/reviews)

BrandMaxima - influencer discovery engine and Campaign analytics platform helps influencer marketing agencies to find the right influencers, analyse them and track campaign performance. We have the world's largest database of 100 million influencers across Instagram,TikTok, Youtube and Twitter

#### Who Is the Company Behind BrandMaxima?

- **Seller:** [BrandMaxima](https://www.g2.com/sellers/brandmaxima)
- **Year Founded:** 2018
- **HQ Location:** Tirunelveli, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7f48556af450c14d2835a8d8c65120c8a9d01b73db26543eba4c64a4ed42080&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandmaxima%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Brandy Social](https://www.g2.com/products/brandy-social/reviews)

Control Social Media Chaos with a quick and simple view. The simplest social intelligence tool in the world.

#### Who Is the Company Behind Brandy Social?

- **Seller:** [Admetricks](https://www.g2.com/sellers/admetricks)
- **Year Founded:** 2012
- **HQ Location:** Santiago, CL
- **Twitter:** @admetricks  
58,817 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12aa7305ab759c8b2f7298520c4e4737dfcad6998232764efb438481cfb817a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadmetricks%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [Business Intelligence](https://www.g2.com/products/w-d-strategies-business-intelligence/reviews)

WD Strategies' Business Intelligence platform allows digital marketers and website owners to plan, schedule, and track organic and paid social media strategies. Users can schedule social media posts on Facebook, Instagram, Twitter, LinkedIn, and Google My Business; and sync and track data from Google Analytics, Google Search Console, Google Ads, Meta Ads, and Microsoft Ads.

#### Who Is the Company Behind Business Intelligence?

- **Seller:** [Wix Custom Solutions by WD Strategies](https://www.g2.com/sellers/wix-custom-solutions-by-wd-strategies)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3eb041087248f863817399f799774d312225a0c185dd8f4befe7c2b21b56ba2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwd-tech-llc&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Buzzinga](https://www.g2.com/products/buzzinga/reviews)

Buzzinga is a social media analytics framework that powers and enables strategic decision making through actionable insights.

#### Who Is the Company Behind Buzzinga?

- **Seller:** [Buzzinga](https://www.g2.com/sellers/buzzinga)
- **Year Founded:** 2018
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ba431e14836fa4b3a745644e6fce8d50d0d6e3b3fc8caeb9510ab8d1c052d99&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzinga-social&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [CandyBit Social](https://www.g2.com/products/candybit-social/reviews)

CandyBit creates and develops communities around your company branding through social media management to meet the needs of today’s evolving digital landscape

#### Who Is the Company Behind CandyBit Social?

- **Seller:** [CandyBit Social](https://www.g2.com/sellers/candybit-social)
- **HQ Location:** N/A
- **Twitter:** @candybitsocial  
272 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CIMS](https://www.g2.com/products/getcims-ab-cims/reviews)

Meet Your New Best Friend CIMS is your go-to tool for influencer marketing, designed to manage all stages of your campaign. Discover, analyse, and assess over 200 million profiles across Instagram, TikTok, and YouTube. Set goals, monitor progress in real-time, adapt messaging, and handle secure payments. When the campaign wraps up? Dive into your results by profile, activation, market, or social media – easily comparing outcomes and gathering insights to refine your next campaign. See you at https://getcims.com

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind CIMS?

- **Seller:** [CIMS](https://www.g2.com/sellers/cims-595a4f37-0d6d-46cd-9196-07fa9c109e17)
- **HQ Location:** Gothenburg, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e20e5b683636c2a817e2ff3faa6a2864e48300621862e5f1ec491cb406dc088d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetcims%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About CIMS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time analytics** of CIMS, significantly enhancing efficiency and campaign management in influencer marketing.
- Users value the **automation features** of CIMS, greatly enhancing efficiency and streamlining influencer campaign management.
- Users praise CIMS for its **efficient campaign management** , enhancing productivity and centralizing influencer marketing efforts seamlessly.
- Users value the **centralized management** of CIMS, significantly boosting efficiency and enhancing their influencer marketing campaigns.
- Users find CIMS to be incredibly **convenient** , streamlining influencer campaign management with centralized tools and real-time analytics.

##### Cons

- Users express a desire for **lack of customization** , wishing for more flexible options tailored to their specific needs.
- Users find the **limited customization** of CIMS restrictive, wishing for options to tailor functions to their needs.
- Users desire more **customizable features** in CIMS, wishing for options to select functions that suit their needs.
- Users feel the **limited options** of CIMS hinder customization and flexibility for their specific needs.

#### What Are Recent G2 Reviews of CIMS?

**["CIMS really is the ultimate influencer marketing companion"](https://www.g2.com/survey_responses/cims-review-10422740)**

**Rating:** 5.0/5.0 stars

_— Jonas W._

[Read full review](https://www.g2.com/survey_responses/cims-review-10422740)

### [CommandPost](https://www.g2.com/products/commandpost/reviews)

CommandPost is a Monitoring, Measurement & Insights (MMI) tool for managed social communications.

#### Who Is the Company Behind CommandPost?

- **Seller:** [CMP.LY](https://www.g2.com/sellers/cmp-ly)
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Commetric SMA](https://www.g2.com/products/commetric-sma/reviews)

Powerful analytics engine for benchmarking key performance indicators across social media.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Commetric SMA?

- **Seller:** [Commetric](https://www.g2.com/sellers/commetric)
- **Year Founded:** 2005
- **HQ Location:** London, UK
- **Twitter:** @Commetric  
1,926 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b54936914431494dafecce5a33d272401078efad42450d8b01bb761eceb794c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F141833%2F&secure%5Burl_type%5D=linkedin_company_website)  
105 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Commetric SMA?

**["Useful tool"](https://www.g2.com/survey_responses/commetric-sma-review-8151130)**

**Rating:** 4.0/5.0 stars

_— Matthew T._

[Read full review](https://www.g2.com/survey_responses/commetric-sma-review-8151130)

### [Connect Mór](https://www.g2.com/products/connect-mor/reviews)

Connect Mór allows you to leverage your competitors' marketing budget so you can easily generate social media content that you know will resonate with your target audience.

#### Who Is the Company Behind Connect Mór?

- **Seller:** [Connect Mór](https://www.g2.com/sellers/connect-mor)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Contenfly](https://www.g2.com/products/contenfly/reviews)

Contenfly is a cutting-edge social media management platform built for marketers, business owners, and content creators who want to improve their workflows. Whether you're juggling multiple accounts or working with a team, Contenfly gives you the tools to centralize your social media efforts, automate repetitive tasks, and uncover valuable audience insights—all from an intuitive, easy-to-use dashboard. Say goodbye to time-consuming social media tasks. With Contenfly, you can seamlessly organize comments, monitor engagement trends, and respond to your audience in real-time. Designed to boost your productivity and deliver actionable insights, Contenfly lets you focus on what matters most—growing your brand and building authentic connections. \*\*Why Choose Contenfly?\*\* - Manage all your social media profiles effortlessly in one platform - Automate routine tasks to save time and energy - Unlock detailed analytics for a deeper understanding of your audience - Collaborate effectively with buhttps://my.g2.com/contenfly/upgradeilt-in teamwork tools Whether you're a small business owner aiming to expand your online presence or a marketing expert seeking advanced tools to optimize campaigns, Contenfly is your trusted partner for social media success..

#### Who Is the Company Behind Contenfly?

- **Seller:** [Contenfly](https://www.g2.com/sellers/contenfly)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Crowd Analyzer](https://www.g2.com/products/crowd-analyzer/reviews)

CROWD ANALYZER Empowering Growth through Data-Driven Insights Why Crowd Analyzer? As the MENA region's pioneer in Arabic social listening and analytics, we deliver unmatched accuracy, actionable insights, and regional expertise. We help you decode complex data to stay ahead of trends, manage crises, and optimize decisions—effortlessly through advanced AI and Natural Language Processing (NLP). Our Solutions: Our solutions are designed to empower your business at every step. From analyzing customer sentiment and monitoring competitors; to providing tailored market insights and seamless data integration, our suites equip you with the tools to make smarter decisions and excel in a competitive landscape. Media Intelligence Turn Social Noise into Strategic Action Discover actionable insights with advanced AI and NLP algorithms designed for the Arabic language and other 178+ languages. We help you stay ahead by uncovering trends, identifying what matters to your audience, and managing your brand's reputation with proactive real-time monitoring. Through our social & traditional media listening tools, you can: • Monitor your competitors. • Analyze User Sentiment • Address crises proactively. • Ensure 360° media coverage across all channels. Advertisement Intelligence Master Your Ad Strategy with Data-Driven Insights Make informed decisions to optimize your advertisement spending and drive better ROI for every campaign through our advanced Ad intelligence solutions. We help you: • Choose the perfect influencers for your brand. • Monitor advertisement campaigns. • Refine your ad strategy using proven best practices. With access to 15 years of historic ad data, you gain a clear view of past campaign results—both influencer-focused and market-wide. Research Insights From Data to Decisions – Unleashing Your Market Advantage Get tailored insights with powerful dashboards and customized reports that help answer your most pressing business questions. Whether you are: • Exploring a new market. • Making sense of evolving customer needs. • Seeking industry specific insights Our tools enable you to make informed & confident decisions to drive your business forward. Data Integration Seamless Connectivity for Smarter Decisions Simplify your operations with our robust API integrations, connecting your systems effortlessly. Our solutions ensure smooth data flow, empowering you to: • Harness advanced analytics. • Deliver impactful reports. • Seamlessly integrate your legacy data systems Say goodbye to data silos and hello to intelligent workflows.

#### Who Is the Company Behind Crowd Analyzer?

- **Seller:** [Crowd Analyzer](https://www.g2.com/sellers/crowd-analyzer)
- **Year Founded:** 2013
- **HQ Location:** Riyadh, SA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e63d62156262d39dbe4f2bedb1f710832bfaf5c4957014e109e66435cc2bf053&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrowdanalyzer&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

### [CyBranding](https://www.g2.com/products/cybranding/reviews)

Mastering hashtag marketing has never been easier

#### Who Is the Company Behind CyBranding?

- **Seller:** [CyBranding Ltd.](https://www.g2.com/sellers/cybranding-ltd)
- **Year Founded:** 2012
- **HQ Location:** London, US
- **Twitter:** @cybranding  
489 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=939070d569196581a1d4144f914ed85bedfce67c6e2a82679355130a4e3ffe97&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3324669&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

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- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Analytics Themes](/categories/social-media-analytics/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages

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