# Best Social Media Analytics Software - Page 20

## How Many Social Media Analytics Software Products Does G2 Track?

**Total Products under this Category:** 318

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Social Media Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 64,700+ Authentic Reviews
- 318+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Analytics Software
 ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=14837&focus%5B%5D=39215&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=81808&focus%5B%5D=2814)

Highlighted products: Sprout Social, Hootsuite, Zoho Social, SOCi, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=zoho-social&focus%5B%5D=soci&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater)

**Sponsored**

### Cloud Campaign

Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-13T21%3A40%3A44Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53353&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3FhsCtaTracking%3Db8d7b9a6-3eee-44ae-b81f-18f9f62957c2%257Ced8f650d-93c4-4f13-afde-14b88e76a9fc%26page%3D20&secure%5Btoken%5D=0ee4586f60bfb0a3e1f92c2e71fd871bc0639e6840cbbeeb96c478558310288a&secure%5Burl%5D=https%3A%2F%2Fwww.cloudcampaign.com%2F&secure%5Burl_type%5D=free_trial)

### [Socialleaderboard](https://www.g2.com/products/socialleaderboard/reviews)

SocialLeaderBoard is a comprehensive platform designed for brands, agencies, and marketing teams to discover and analyze creators. With real-time performance metrics and engagement analytics, brands can make informed decisions about their influencer partnerships. Our mission is to revolutionize influencer marketing by providing tools that help brands connect with creators who resonate with their target audience.

#### Who Is the Company Behind Socialleaderboard?

- **Seller:** [Socialleaderboard](https://www.g2.com/sellers/socialleaderboard)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Socialpruf.](https://www.g2.com/products/socialpruf/reviews)

Socialpruf is a social intelligence platform that provides real-time, cross-platform data to validate the performance of organic social content. It helps brands, creators, and agencies make informed decisions by turning raw data into actionable insights, automating reporting, and enhancing content strategy. The platform centralizes social media accounts, allowing users to track specific posts, measure campaign impact, and discover trends in a user-friendly interface. With features designed to streamline workflows and improve communication with brand partners, Socialpruf is essential for anyone operating in the social media space.

#### Who Is the Company Behind Socialpruf.?

- **Seller:** [Socialpruf](https://www.g2.com/sellers/socialpruf)
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=18772d5c157af2c8d9896a37849f0dd7bed9e131e50e4cc1167dbb20cebffbab&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialpruf%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Social Publishing](https://www.g2.com/products/social-publishing/reviews)

Highperformr's Social Publishing platform is a comprehensive solution designed to streamline and enhance social media management for businesses. It enables users to create, schedule, and publish content across multiple LinkedIn and X (formerly Twitter) accounts, ensuring consistent and effective audience engagement. By integrating AI-driven tools and automation, Highperformr simplifies content creation and distribution, allowing teams to focus on strategic initiatives and audience interaction.

#### Who Is the Company Behind Social Publishing?

- **Seller:** [Highperformr Inc](https://www.g2.com/sellers/highperformr-inc)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **Twitter:** @HighperformrAI  
158 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=30dafc9d2f342caca7864df6eb050846c6dbece35ea19dc7d2178e9c9b7e874e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighperformr-ai&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

### [SocioViz](https://www.g2.com/products/socioviz/reviews)

SocioViz is a social media analytics platform.

#### Who Is the Company Behind SocioViz?

- **Seller:** [Socioviz](https://www.g2.com/sellers/socioviz)
- **Year Founded:** 2021
- **HQ Location:** Verona, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8738e7b3b2beb691d068174d310de4711991d495718f7fcc728de8034e3226ad&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocioviz&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Statistok](https://www.g2.com/products/statistok/reviews)

Premium TikTok analytics platform focused on growth for small businesses, freelancers and creators.

#### Who Is the Company Behind Statistok?

- **Seller:** [Statistok - TikTok Pro Analytics](https://www.g2.com/sellers/statistok-tiktok-pro-analytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Storyheap](https://www.g2.com/products/storyheap/reviews)

Upload, schedule, and analyze your Snapchat and Instagram Stories in just a few clicks.

#### Who Is the Company Behind Storyheap?

- **Seller:** [Storyheap](https://www.g2.com/sellers/storyheap)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Tappple](https://www.g2.com/products/tappple/reviews)

Tappple is an Instagram analytics and insight tool for brands.

#### Who Is the Company Behind Tappple?

- **Seller:** [Tappple](https://www.g2.com/sellers/tappple)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [The Social TOP](https://www.g2.com/products/the-social-top/reviews)

The Social TOP is a social media marketing suite designed to help agencies to thrill brands of all sizes. We simplify the statistics understanding process poping up the needed information just wen needed. Social Media analysis Get a fully visual and statistic overview of any Instagram, Twitter or Tiktok account even if you are not the owner. Content Intelligence Study witch content is working most and what language are you communicating trough most used phrases. Becnhmarking Compare up to 20 accounts simultaneously to get a fully benchmark with every metrics average and export it to PDF with your brand logo and colors. We offer an extraordinary complete competitors analysis. Influencers Discovery Discover influencers outthere. go beyond. Ready to be TOP?

#### Who Is the Company Behind The Social TOP?

- **Seller:** [Protos technology SA](https://www.g2.com/sellers/protos-technology-sa)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ThoughtBuzz Platform](https://www.g2.com/products/thoughtbuzz-platform/reviews)

ThoughBuzz is a full stack Social Business platform that integrates Social Listening, Social Media Marketing, Social Intelligence and Social CRM in a seamless manner to help you derive superior customer experience

#### Who Is the Company Behind ThoughtBuzz Platform?

- **Seller:** [Thoughtbuzz](https://www.g2.com/sellers/thoughtbuzz)
- **Year Founded:** 2009
- **HQ Location:** Singapore, SG
- **Twitter:** @ThoughtBuzz  
1,915 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab016f6fa225b3c4336cf6d0f22013b7e644970abc426ec914c7d3d6ae8d5769&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthoughtbuzz&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Tiger Pistol](https://www.g2.com/products/tiger-pistol/reviews)

Tiger Pistol is the ideal solution for advertisers seeking to launch effective location-based campaigns easily and efficiently across the largest social media properties - Facebook, Instagram, and TikTok. We empower businesses to effortlessly connect with their local consumers on a grand scale. Tiger Pistol simplifies local social media advertising for multi-location brands, franchises, resellers, and agencies. Our platform automates location-based social advertising at scale with a focus on flexibility, versatility, and marketing collaboration to facilitate consumer connections and drive sales. Campaigns published through Tiger Pistol’s platform drive better results with lower costs and higher conversions, proving the relevancy of local campaigns improves the return on investment.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Tiger Pistol?

- **Seller:** [Tiger Pistol](https://www.g2.com/sellers/tiger-pistol)
- **Year Founded:** 2011
- **HQ Location:** Cleveland, US
- **Twitter:** @TigerPistol  
1,197 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee8964eb7ec9b7c18c57a28db44743b4f39568d47adc83ac4f4b66a2f1fb6af7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftiger-pistol&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Medium, 40% Small

#### What Are Recent G2 Reviews of Tiger Pistol?

**["Ideal to target our local audience."](https://www.g2.com/survey_responses/tiger-pistol-review-10056818)**

**Rating:** 4.5/5.0 stars

_— Sarya B._

[Read full review](https://www.g2.com/survey_responses/tiger-pistol-review-10056818)

**["A tool that does what others can't"](https://www.g2.com/survey_responses/tiger-pistol-review-4294143)**

**Rating:** 5.0/5.0 stars

_— Caroline R._

[Read full review](https://www.g2.com/survey_responses/tiger-pistol-review-4294143)

#### What Are G2 Users Discussing About Tiger Pistol?

- [What is Tiger Pistol Automation Platform used for?](https://www.g2.com/discussions/what-is-tiger-pistol-automation-platform-used-for)

### [TikInsights](https://www.g2.com/products/tikinsights/reviews)

Professional TikTok Analytics & Growth Tool Unlock deep TikTok insights! Analyze profiles, track video performance, discover viral hashtags, and optimize your growth strategy.

#### Who Is the Company Behind TikInsights?

- **Seller:** [TikInsights](https://www.g2.com/sellers/tikinsights)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Touchstorm DataLabs](https://www.g2.com/products/touchstorm-datalabs/reviews)

Touchstorm DataLabs, a Google partner, offers YouTube data in two ways. Our YouTube intelligence platform is built for social media managers, brand insights teams, agencies and researchers.  It features comprehensive YouTube data, structured and appended into easy-to-use tools that do things not available anywhere else: - YouTube Social Listening - Sentiment Analysis - Influencer Shopping & Analysis - Competitive Analyses, Category Insights & Trends - Winning Production Topics - Gaming/Music/Podcast Ratings - Contextual Media Buying - Production Topic Identification - Channel Improvement - YouTube SEO/AEO Our YouTube Data Firehoses are built for data aggregators and platforms that provide Social Listening, Social Media Management, and Marketing Research. Data is delivered via API, CSV, S3, or MCP server.

#### Who Is the Company Behind Touchstorm DataLabs?

- **Seller:** [Touchstorm](https://www.g2.com/sellers/touchstorm)
- **Year Founded:** 2007
- **HQ Location:** Richmond, Virginia, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f2a6528438701ef30c46cd7cca3c62b8948c8189a1b5f3f60fea42d10bd67da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1085010%2F&secure%5Burl_type%5D=linkedin_company_website)  
94 employees on LinkedIn®

### [Trendpop](https://www.g2.com/products/trendpop-trendpop/reviews)

Trendpop is the leading analytics and insights platform for short-form video marketing. We’re on a mission to help anyone go viral on social video platforms. We’re a deeply technical team that has taken a data-first approach to this problem: our core engine has collected over a billion social video posts that are analyzed with state-of-the-art algorithms to understand the recommendation algorithms that power virality. Trendpop was co-founded by Yoav Zimmerman (CEO) and Jonathan (Yoni) Ben-tzur (CTO) in August 2020, raising money from YCombinator (W21) to build Trendpop and growing to profitability in 12 short months. In January 2022, Trendpop was acquired by Collab, a veteran company in the digital creator space and an official TikTok creative and marketing partner. Today, Trendpop powers the TikTok marketing programs of top major record labels in North America and is quickly expanding to new markets in the film, television, beauty, and DTC eCommerce industry. Trendpop is currently used by leading marketing and A&R professionals in the music industry (both indie and major) to help their artists go viral on TikTok and hundreds of brands and creators who consistently win on social video.

#### Who Is the Company Behind Trendpop?

- **Seller:** [Trendpop](https://www.g2.com/sellers/trendpop)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [TrendSearch](https://www.g2.com/products/trendsearch/reviews)

TrendSearch is a tool that helps you find what people are talking about on Reddit. You can enter a few keywords and subreddits, and it shows you posts that match — sorted by time, popularity, or relevance. It also breaks down which subreddits talk about your topic the most, how much engagement each post gets (based on upvotes and comments), and whether the conversations are generally positive or negative. If you're building a product, writing content, or just trying to understand what a community cares about, TrendSearch makes it easier to spot useful trends. You can save your searches and download results.It’s free to try with some limits, and if you need more, you can upgrade.

#### Who Is the Company Behind TrendSearch?

- **Seller:** [Indie Fusion](https://www.g2.com/sellers/indie-fusion)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [TrendSights](https://www.g2.com/products/trendsights/reviews)

TrendSights is a Latin America + Spain AI-powered marketing performance and intelligence platform focused on helping marketing and public relations teams drive ROI. Our platform tracks all media in real-time and incorporates an influencer analytics platform with a built-in AI enabled content generator. Further, we have incorporated algorithms toidentify interest-based, micro and nano influencers at a geo-localized level. On the media analytics front, what sets our service apart is the tracking of traditional media (TV, Radio, Newspapers) and the cross-correlation impact of traditional and digital media channels. Our algorithms have been designed for the Spanish language and the variances from country to country. We provide our users with an easy-to-use, self-service platform to generate consumer and competitive insights that drive ROI across all communications channels. TrendSights - All your media transcribed, tracked, and measured in one platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate TrendSights?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind TrendSights?

- **Seller:** [TrendSights SL](https://www.g2.com/sellers/trendsights-sl)
- **Year Founded:** 2020
- **HQ Location:** Granada, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=28ab5c44e4da72da56b6db888fa2e4daa815436dc810bc410898473943a7ed52&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrendsights-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of TrendSights?

**["Excellent tool for beginners"](https://www.g2.com/survey_responses/trendsights-review-9310870)**

**Rating:** 5.0/5.0 stars

_— Laura Amairani M._

[Read full review](https://www.g2.com/survey_responses/trendsights-review-9310870)

**["Monitor blogs for medical updates"](https://www.g2.com/survey_responses/trendsights-review-5031260)**

**Rating:** 4.5/5.0 stars

_— Marcelo S._

[Read full review](https://www.g2.com/survey_responses/trendsights-review-5031260)

#### What Are G2 Users Discussing About TrendSights?

- [What is TrendSights used for?](https://www.g2.com/discussions/what-is-trendsights-used-for)

- [‹ Prev ‹ Prev](/categories/social-media-analytics?hsCtaTracking=b8d7b9a6-3eee-44ae-b81f-18f9f62957c2%7Ced8f650d-93c4-4f13-afde-14b88e76a9fc&order=g2_score&page=19#product-list)
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- [2](/categories/social-media-analytics?hsCtaTracking=b8d7b9a6-3eee-44ae-b81f-18f9f62957c2%7Ced8f650d-93c4-4f13-afde-14b88e76a9fc&order=g2_score&page=2#product-list)
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- [19](/categories/social-media-analytics?hsCtaTracking=b8d7b9a6-3eee-44ae-b81f-18f9f62957c2%7Ced8f650d-93c4-4f13-afde-14b88e76a9fc&order=g2_score&page=19#product-list)
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- [22](/categories/social-media-analytics?hsCtaTracking=b8d7b9a6-3eee-44ae-b81f-18f9f62957c2%7Ced8f650d-93c4-4f13-afde-14b88e76a9fc&order=g2_score&page=22#product-list)
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Spotlight Categories

[Employee Engagement Software](https://www.g2.com/categories/employee-engagement)

[Remote Monitoring & Management (RMM) Software](https://www.g2.com/categories/remote-monitoring-management-rmm)

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[Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Listening Tools](/categories/social-media-listening-tools)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Analytics Themes](/categories/social-media-analytics/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages

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