# Best Social Media Analytics Software - Page 18

## How Many Social Media Analytics Software Products Does G2 Track?

**Total Products under this Category:** 318

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Social Media Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 64,700+ Authentic Reviews
- 318+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Analytics Software
 ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=14837&focus%5B%5D=39215&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=81808&focus%5B%5D=2814)

Highlighted products: Sprout Social, Hootsuite, Zoho Social, SOCi, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=zoho-social&focus%5B%5D=soci&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater)

**Sponsored**

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### [NexaIntelligence](https://www.g2.com/products/nexaintelligence/reviews)

Deep dive social media analytics and conversation sculpting. We find key signals within conversations, detect Fake News and evaluate sentiment analysis. NexaIntelligence also helps anticipate trends by identifying past and current trends, and identify new market segments and gauge reaction to changes. We serve clients in the private and public sectors, in markets as varied as marketing and advertising, government research, investor relations, and public relations. Finally, our tool's unique set of features allows us to develop custom solutions tailored to your specific needs.

#### Who Is the Company Behind NexaIntelligence?

- **Seller:** [Nexalogy](https://www.g2.com/sellers/nexalogy)
- **Year Founded:** 2010
- **HQ Location:** Montreal, CA
- **Twitter:** @nexalogy  
2,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1b0c3082312ce4cda4a88f49f2859ad8406b2bfc297223b33a8c119353f180f8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F751842&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Nichefire](https://www.g2.com/products/nichefire-inc-nichefire/reviews)

CompetiSmart, by Nichefire, is a market intelligence platform that uses AI and machine learning to spot competitive opportunities and help position your brand. Our platform analyzes millions of conversations, advertisements, and content from thousands of companies. Allowing you to act instantly with better competitive analysis. Nichefire Benchmarking: Metrics, like reach and engagement, don’t tell you why certain advertisements and content pieces work. So we built metrics that do. The Nichefire Benchmarking System uses research-backed methods to measure effort, performance, and audience impact for banking on social media. Things like sentiment polarity, ad spend levels, and production value can all be measured with Nichefire. And, if you have a particular way you like to measure your content, you can build your own customized metrics with us. Smarter Analysis: Boolean searches, complex AI training, and A/B testing are exhausting tasks. Nichefire comes pre-built with numerous topics and taxonomies tailored to dozens of industries. Partnered with the Nichefire Benchmarking System, you can measure what types of content works best, what products your competitors push and when, what content builds trust and positive engagement with your customers, and more. All built ready to analyze – no setup required. And, categories can be customized and trained with us.

#### Who Is the Company Behind Nichefire?

- **Seller:** [Nichefire](https://www.g2.com/sellers/nichefire)
- **Year Founded:** 2022
- **HQ Location:** Cincinnati, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bab5872ae251580123d2fa172e1023b0d0eafe1bed91581e359b4cdc62db5849&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnichefire%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Norns AI](https://www.g2.com/products/norns-ai/reviews)

Norns AI enables B2B marketers to automate getting insights about the content their target audiences or specific prospects write, like, or comment.

#### Who Is the Company Behind Norns AI?

- **Seller:** [SIA Phonal Technologies](https://www.g2.com/sellers/sia-phonal-technologies)
- **Year Founded:** 2020
- **HQ Location:** Riga, LV
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=47ca3cd94bf514191d48a92863f87748eac82a95bd444a0f34b31d693040b3aa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdrafterai&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [OpenSlate](https://www.g2.com/products/openslate/reviews)

OpenSlate is a social video analytics solution designed to measure the value of YouTube content to brand advertisers.

#### Who Is the Company Behind OpenSlate?

- **Seller:** [OpenSlate](https://www.g2.com/sellers/openslate)
- **Year Founded:** 2011
- **HQ Location:** NY, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a69c7402761d0273939be660557d9de77be646a8a043cdad106820b27c174cd7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10224818&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [Oraquo](https://www.g2.com/products/oraquo/reviews)

Start managing your social campaigns, connect with your audience and improve the results of your business is much easier than you imagine. You just have to choose the tool that best suits your needs.

#### Who Is the Company Behind Oraquo?

- **Seller:** [Oraquo](https://www.g2.com/sellers/oraquo)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Outlier Kit](https://www.g2.com/products/outlier-kit/reviews)

OutlierKit is a YouTube growth tool that helps creators identify what to make next by using data, not guesswork. It finds low-competition, high-RPM keywords, tracks trending topics in real time, and uncovers profitable niches.

#### Who Is the Company Behind Outlier Kit?

- **Seller:** [Outlier Kit](https://www.g2.com/sellers/outlier-kit)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Outstrip](https://www.g2.com/products/outstrip/reviews)

A smart tool to automate your social media reports, Outstrip integrates with Facebook, Instagram, LinkedIn, and YouTube to deliver real-time insights and detailed analytics. Manage multiple profiles, collaborate with your team, and make data-driven decisions effortlessly. Save time with automated reports that provide actionable suggestions for improving your social media strategy. Fully compliant with privacy regulations, Outstrip offers flexible pricing to fit any business size. Try it free for 14 days and transform your social media management.

#### Who Is the Company Behind Outstrip?

- **Seller:** [Outstrip](https://www.g2.com/sellers/outstrip)
- **Year Founded:** 2023
- **HQ Location:** Chennai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8d5c818edeecec8fdcfc2dffaf45e0ce7718909e13304231bb0f46af346e51d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fa-new-age-data-intelligence-company%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Palowise Analytics](https://www.g2.com/products/palowise-analytics/reviews)

Cloud-based social intelligence platform that optimizes brand intelligence through data analysis. The system delivers insights into customer perceptions, market trends, and competitive dynamics using AI and machine learning technology. The platform offers sentiment analysis and emotional insights through its Feelings Wheel Analysis for strategic decision-making. It includes several analytical tools such as social listening, trend analysis, media monitoring, competition analysis, and influencer evaluation. The platform integrates with Power BI and Grafana for data visualization capabilities. The platform helps organizations monitor their digital presence, understand consumer behavior, and identify emerging opportunities in the marketplace.

#### Who Is the Company Behind Palowise Analytics?

- **Seller:** [Palowise](https://www.g2.com/sellers/palowise-11f1c513-ff00-455c-8eda-b30de72e1b78)
- **Year Founded:** 2008
- **HQ Location:** Athens, GR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e609e2cfd25d39692282d2e8828b2a01e386c26b0620c5db501822df2fc2972f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpalowise%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®
- **Ownership:** Panagiotis Tsantilas 
- **Phone:** +30 210 3805826

### [Pantoview](https://www.g2.com/products/pantoview/reviews)

Pantoview is a purpose-built competitive analysis tool for jewelry businesses to track and analyze competitors' growth and activities on social media. What makes Pantoview different? It’s easy to lookup 10-20 accounts to view their performance and activities. What if you want to dig deeper into the competitive landscape? The jewelry industry is so huge that you are not just competing against 10-20 businesses but thousands of others. Do you know all the competitors out there? Do you know which one of your competitors is trending this week or last month? Which product type is generating the most buzz? Which competitors have the most engaging content? How many competitors are running campaigns during holidays or at any given time? Who have the most successful campaigns? Pantoview monitors a huge selection of jewelry businesses around the globe, which helps you detect early signs of jewelry trends and stay at the forefront of the jewelry market.

#### Who Is the Company Behind Pantoview?

- **Seller:** [Pantoview](https://www.g2.com/sellers/pantoview)
- **Year Founded:** 2020
- **HQ Location:** Atlanta, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfb297e5d6cea720f5206571233019de0c3a945dfaa6d81e811a2bf74afa578&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpantoview&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PlayerXP](https://www.g2.com/products/playerxp/reviews)

THE COMMUNITY INTELLIGENCE PLATFORM Gain a complete view of your online communities, react quicker and make decisions based on all of your player feedback from message boards, user reviews, and social data - all in a fully interactive dashboard. ONLINE COMMUNITY AGGREGATION & ANALYSIS Player XP makes it easy to monitor and evaluate your community posts & comments. We transform the unstructured text into a form that allows for deep analysis and tracking across all of your teams INCREASED VISIBILITY Player XP harnesses the power of Machine Learning to monitor and analyse player feedback from across the web. We bring all of your community posts and comments into one feature-rich dashboard. Not only do we monitor your social channels, message boards and user reviews 24/7, but we also help you eliminate the noise to identify the subjects that matter the most to your community. With Player XP, you can increase your community visibility whilst also ensuring your reporting quality remains extremely high. SAVE TIME & IDENTIFY THE MOST IMPACTFUL FEEDBACK Dive straight into your data and use our visualisation and analysis features to find the subjects that are being discussed the most in your community. We pride ourselves on giving you the ability to view the top-level overview of your community, but also providing our users the ability to drill down through the data to a more granular level. Player XP’s Dynamic Reporting and Interaction Explorer gives you the ability to produce weekly sentiment reports without having to read through and log every post across your community channels. UNIFY YOUR REPORTING By introducing Player XP’s industry-focused sentiment analysis to your team, you also benefit from a standardised reporting metric. This allows you to measure player satisfaction easily and see the impact of changes over time, consistently across your titles. Player XP’s world-class sentiment system is trained on millions of pieces of games feedback. This allows for a deep understanding of the way players talk when they talk about games online. If you are managing multiple titles at one time, Player XP makes it extremely easy to introduce a standard method of reporting. You can conduct direct comparisons between yours and your rivals titles. IMPROVE YOUR CULTURE Remove the chance of a single negative response impacting the way your team view your game. Player XP gives them a way to track player satisfaction across your titles in a fair, and accurate manner. You can combine Player XP’s easy to use dashboard and its wide coverage of your community channels to provide your team with more insight. Player XP can provide you with a fair way of understanding the health of your game beyond sales activity and in-game telemetry. Remove the risk of your team focusing too heavily on a single channel and ensure everyone understands the actual pain points of your players.

#### Who Is the Company Behind PlayerXP?

- **Seller:** [Hertzian](https://www.g2.com/sellers/hertzian)
- **Year Founded:** 2015
- **HQ Location:** Truro, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e0a5c54f624889b45ba9433dbc191fc352794ad827e6315eb7c331181f5d007&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhertzian&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [PostBoost](https://www.g2.com/products/postboost-postboost/reviews)

Easily schedule and post content across multiple social media platforms, all at once.

#### Who Is the Company Behind PostBoost?

- **Seller:** [PostBoost](https://www.g2.com/sellers/postboost)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2d744edcaa97daac26e6eea1d0ed024429c3f61c28449bd61e7a314369170429&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpost-boost%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Postica](https://www.g2.com/products/postica/reviews)

Postica is a Reddit analytics and growth platform for founders and marketers. It analyzes 23 million Reddit posts across 100,000+ subreddits to show you exactly where to post, when to post, and what language drives engagement. Features include engagement heatmaps broken down by hour and day, keyword intelligence with engagement lift scores, flair performance data, audience overlap between subreddits for cross-posting, AI-powered subreddit discovery, a post studio with title validation and scheduling, a conversation finder for comment marketing, and click tracking to measure your Reddit ROI. The platform also generates personalized daily growth plans based on your product, audience, and experience level. Each plan includes phased tasks starting with karma building and progressing to strategic posting, with AI-generated titles modeled after top-performing content in each subreddit.

#### Who Is the Company Behind Postica?

- **Seller:** [Postica](https://www.g2.com/sellers/postica)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Postwiser](https://www.g2.com/products/postwiser/reviews)

Discover the ultimate solution for social media tracking and benchmarking with Postwiser, designed to empower brands and agencies. Whether you're monitoring organic or paid campaigns and content, our platform helps you benchmark competitor performance and craft more engaging, high-converting content. Key Features: - Comprehensive social media tracking across major platforms, including TikTok, Instagram, Facebook, YouTube, and X. - Tailored insights for data-driven marketers looking to grow their social media presence, boost engagement rates, and enhance conversion strategies. - Benchmark your brand’s performance against competitors to stay ahead in the ever-evolving social media landscape. Why Choose Us? We offer the most affordable and scalable social media tracking solution in the market, perfect for businesses of all sizes. Our tool adapts to your growth, ensuring you have the insights needed to outpace competitors and maximize ROI. Start transforming your social media strategy with our intuitive, budget-friendly platform. Take the guesswork out of your social media campaigns and drive measurable results today!

#### Who Is the Company Behind Postwiser?

- **Seller:** [Postwiser](https://www.g2.com/sellers/postwiser)
- **Year Founded:** 2024
- **HQ Location:** London, GB
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2b9ad977ce550e985be240d6a799c89fae7c882581a278bf7e41ad3b5b54766&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fpostwiser-social&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ProductPrime](https://www.g2.com/products/productprime/reviews)

Monitor your webshop and that of your competitors to stay informed about your online performance. Providing you with tasks, notifications, recommendations and valuable insights to ensure your online store is in its best form. Keep your webshop in optimal form. Don't worry, it's incredibly user-friendly. Our tools are designed to cater to all, whether you're a small independent webshop owner or a large-scale enterprise. - Price Monitoring: Keep an eye on your competitors' prices and stay one step ahead of the game. - Keyword Monitoring: Track your product pages' performance on search engines and see how you can improve. - Webshop Quality: Helps you improve your webshop's quality by auditing your pages against a set of ever-growing best practices. - Competitor Monitoring: Do not get lost behind. Keep an eye on your competitors and see what products and brands they have. - Social Media Analytics: See how your social media profiles are performing and compare them to your competitors'. - Website Monitoring: Keep an eye on your website's health and we'll let you know if there are any issues that need your attention.

#### Who Is the Company Behind ProductPrime?

- **Seller:** [ProductPrime](https://www.g2.com/sellers/productprime)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Qurate Social](https://www.g2.com/products/qurate-social/reviews)

Qurate Social is a comprehensive social media management tool designed to streamline the process of managing multiple social media accounts from a single, user-friendly dashboard. It enables users to schedule posts, monitor engagement, and analyze performance metrics across various platforms, thereby enhancing productivity and ensuring a consistent online presence. By centralizing these functions, Qurate Social simplifies content creation and distribution, making it an invaluable asset for businesses and individuals aiming to optimize their social media strategies. Key Features and Functionality: - Multi-Account Management: Effortlessly oversee and control multiple social media accounts from a unified interface, reducing the need to switch between platforms. - Advanced Scheduling: Plan and schedule posts in advance, ensuring timely and consistent content delivery to engage audiences effectively. - Content Creation Tools: Utilize built-in tools to create and organize content, facilitating a streamlined workflow for social media campaigns. - Performance Analytics: Access detailed analytics to monitor engagement, track performance metrics, and gain insights into audience behavior, enabling data-driven decision-making. - Platform Integration: Seamlessly integrate with various social media platforms, allowing for efficient management and coordination of online activities. Primary Value and User Solutions: Qurate Social addresses the challenges of managing multiple social media accounts by providing a centralized platform that enhances efficiency and consistency. It simplifies the complexities of content scheduling, creation, and performance analysis, allowing users to focus on crafting impactful content and engaging with their audience. By offering a comprehensive suite of tools, Qurate Social empowers users to optimize their social media presence, build stronger brand identities, and achieve their marketing objectives more effectively.

#### Who Is the Company Behind Qurate Social?

- **Seller:** [Qurate](https://www.g2.com/sellers/qurate-ada8cbd1-0702-4ec2-942f-79693f1cfc9a)
- **Year Founded:** 2022
- **HQ Location:** San Francisco, US
- **Twitter:** @qurate  
336 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8764c402c71aba96b66dce409b696e07439568602065fdb4c241a120803fa30e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15168125%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

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[Browse Social Media Analytics Themes](/categories/social-media-analytics/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages

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