# Best Social Media Analytics Software - Page 17

## How Many Social Media Analytics Software Products Does G2 Track?

**Total Products under this Category:** 318

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Social Media Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 64,800+ Authentic Reviews
- 318+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Analytics Software
 ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=14837&focus%5B%5D=39215&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=81808&focus%5B%5D=2814)

Highlighted products: Sprout Social, Hootsuite, Zoho Social, SOCi, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=zoho-social&focus%5B%5D=soci&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater)

**Sponsored**

### Social Status

Trusted by 60,000 Social Media Managers worldwide. Social Status is a dedicated social media analytics and reporting tool with support for Facebook, Instagram, TikTok, YouTube, LinkedIn and X. Export boardroom-ready, fully customizable reports to PDF, PowerPoint PPTX or Google Slides. Download raw data to CSV or Excel XLSX. Social Status is a powerful suite of 4 social media analytics tools: \*Profile Analytics\* Connect all the pages and profiles you have admin access to. See full-funnel metrics and insights at the post level and the profile level. \*Ads Analytics\* Connect your Meta Ads Manager accounts to report on all your paid spend on Meta channels. \*Competitor Analytics\* Add any public brand to track and benchmark your performance against competitors and industry. \*Influencer Analytics\* Add Influencers or Creators you work with and track their post performance on your social campaigns. Pull all your influencer campaign reporting together with Social Status.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-14T17%3A49%3A12Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18938&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3FhsCtaTracking%3Db8d7b9a6-3eee-44ae-b81f-18f9f62957c2%257Ced8f650d-93c4-4f13-afde-14b88e76a9fc%26locale%3Des%26page%3D17&secure%5Btoken%5D=84e2d69220590f712bb945f366d7aa40bd73e0d55f6ba3dd436d8930439bd6db&secure%5Burl%5D=https%3A%2F%2Fwww.socialstatus.io%2F&secure%5Burl_type%5D=custom_url)

### [IGBlade.com](https://www.g2.com/products/igblade-com/reviews)

IGBlade provides Instagram analytics and reporting to agencies brands and influencers. Generate audience insights, schedule white-label reports, and track any Instagram account.

#### Who Is the Company Behind IGBlade.com?

- **Seller:** [IGBlade](https://www.g2.com/sellers/igblade)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [InstaSeer](https://www.g2.com/products/instaseer/reviews)

InstaSeer is developing a detailed Instagram list viewer to help creators and social-media teams audit followers, following, and engagement patterns with fast, searchable, privacy-conscious list analysis.

#### Who Is the Company Behind InstaSeer?

- **Seller:** [InstaSeer](https://www.g2.com/sellers/instaseer)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Ishort.pro](https://www.g2.com/products/ishort-pro/reviews)

IShort fixes that: analyze any public account's Reels — posting times, hashtags, viral outliers, script transcription — with no login and a free tier. It's a Chrome extension, so everything runs in your own browser.

#### Who Is the Company Behind Ishort.pro?

- **Seller:** [IShort](https://www.g2.com/sellers/ishort)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Justscheduler](https://www.g2.com/products/justscheduler/reviews)

Justscheduler is your all-in-one tool to manage social media easily. Whether you’re a brand, agency, freelancer, or business with many locations — we’ve got you covered. Plan, schedule, and publish content across all your social channels in one place. With smart features like AI content ideas, team collaboration, analytics, and review management, you’ll save time and stay ahead. We support the most social platforms and bring you new features before anyone else. Simple, powerful, and built for growth. 👉 Check our plans: https://justscheduler.com/pricing/

#### Who Is the Company Behind Justscheduler?

- **Seller:** [Justscheduler](https://www.g2.com/sellers/justscheduler)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6faca14987cd0cbf2551e47b807521b976eb9f633a32f4a9f4bd0d78f612a752&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F99288048&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [KarmaPulse](https://www.g2.com/products/karmapulse/reviews)

Useful and innovative tools for measuring analysing and interacting with social media networks boosted with artificial intelligence

#### Who Is the Company Behind KarmaPulse?

- **Seller:** [Karma Pulse](https://www.g2.com/sellers/karma-pulse)
- **Year Founded:** 2013
- **HQ Location:** Roma Norte, MX
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2f4bc3f0a2299b2a32335a4483dfe9bd3b27aa117ff70d2629ae7ca9d3a16033&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkarmapulse%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [LeadKlozer](https://www.g2.com/products/leadklozer/reviews)

LeadKlozer is a social media engagement monitoring service for individual leads. We help companies and marketers automatically track, organize, prioritize, and respond to leads all in one place. We’re the world’s first Social Media CRM, built by and for Social Media Marketers.

#### Who Is the Company Behind LeadKlozer?

- **Seller:** [LeadKlozer](https://www.g2.com/sellers/leadklozer)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Little Post Manager](https://www.g2.com/products/little-post-manager/reviews)

Little Post Manager helps sales teams reach LinkedIn’s 1+ billion users through personal connections. In a world of AI and endless ads, the best referral is still from someone you know. With Little Post Manager, you can sort and send company-approved posts with a magical bonus feature. Your sales team makes a company post in our library, chooses when to post it, and your entire team gets an e-mail with a 1-click option to share that exact post on their personal LinkedIn page. Little Post supports analytics and incentives for max boost. Your company goes from reaching only the current network to reaching everyone that each employee knows in a personal way.

#### Who Is the Company Behind Little Post Manager?

- **Seller:** [Little Post Manager](https://www.g2.com/sellers/little-post-manager)
- **HQ Location:** Austin, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2a01c8a8c55d7b1cf5a5cf1ccc231cb70041436a558206ff1cb4db7c6548556e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flittle-post-manager%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LocalStack](https://www.g2.com/products/localstack/reviews)

LocalStack collects & analyzes the social media activity on every business in America.

#### Who Is the Company Behind LocalStack?

- **Seller:** [Localstack](https://www.g2.com/sellers/localstack)
- **Year Founded:** 2006
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=abc71b1797f170788b93c0fbebc1b79bb6abd90f36a528a269a280764ee0ac03&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocalstack-inc&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Manalto](https://www.g2.com/products/manalto/reviews)

Manalto Limited (MTL.ASX) is a U.S. based global provider of cloud social media management solutions. Manalto’s proprietary software delivers capability for the streamlined management of social media at scale – including controls to support organizational brand management, reputational risk management and efficiency in managing users, community engagement and analytics. An enterprise can centrally publish content and update brand assets across hundreds of its organization’s social media pages spanning multiple platforms – in just one click. Manalto offers a direct-to-market Enterprise Solution and a Business Application for Channel Partners to offer to SME’s – ‘Sóshlr’. Manalto is headquartered in Washington, D.C. with offices in the Netherlands, Australia and South Africa, and supports channel partners and customers globally. Manalto’s pricing is customizable based on an individual organizations' needs. Visit manalto.com to request a demo and additional pricing information.

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Manalto?

- **Seller:** [Manalto](https://www.g2.com/sellers/manalto)
- **Year Founded:** 2011
- **HQ Location:** Reston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd6c95dd3803f7b19d674464b3e7ba1bea6a9aa283ecc838f8e6d382dda9d85d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmanalto-inc&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®
- **Ownership:** ASX: MTL

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are G2 Users Discussing About Manalto?

- [What is Manalto used for?](https://www.g2.com/discussions/what-is-manalto-used-for)

### [MarketBeam](https://www.g2.com/products/marketbeam/reviews)

MarketBeam is the first and the only compliant social media management platform designed specifically for highly regulated industries such as Pharma, MedTech, and Financial Services. Our mission is to help businesses of all sizes manage social media according to their industry regulatory compliance and governance. Our Platform Offers: AI Content Creation: Generate compliant, engaging content tailored to your industry. Automated Publishing: Streamline your social media workflows with scheduled, multi-platform publishing. Employee Advocacy: Empower your employees to safely share branded content, extending your reach organically. Advanced Analytics and Monitoring: Gain valuable insights and monitor your social media performance while ensuring compliance with industry regulations. Why Choose MarketBeam? - Increase Engagement: Drive higher engagement rates through personalized content recommendations. - Boost Productivity: Streamline your social media workflows with our user-friendly platform. - Measure Success: Access detailed reports to measure ROI and refine your strategies. Our customers' say, they . Increased LinkedIn reach by 3000% . Increased clickthroughs by 15X . Had most successful marketing campaigns with MarketBeam Most popular features, . Social Drip Campaign . Executive Branding . Content and Audience 360 Integrations, . Veeva PromoMats . Slack . HubSpot . LinkedIn . Meta . X

**Average Rating:** 4.7/5.0

**Total Reviews:** 34

#### How Do G2 Users Rate MarketBeam?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind MarketBeam?

- **Seller:** [MarketBeam](https://www.g2.com/sellers/marketbeam-11112ba7-d67e-44ba-acf0-54e867ada48b)
- **Year Founded:** 2017
- **HQ Location:** Los Altos, CA
- **Twitter:** @MarketBeamInc  
413 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eaa46bab395d21c3c3b57facd9748a8a3e7cd1a9bf75729a0f069e3dc1620ab9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketbeam%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 66% Medium, 29% Small

#### What Do G2 Reviewers Say About MarketBeam?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MarketBeam to be **intuitive and easy to integrate** with LinkedIn and Facebook, requiring minimal clicks.
- Users enjoy the **easy integration** with LinkedIn and Facebook, enabling quick and intuitive functionality.
- Users love the **intuitive post scheduling** feature, allowing seamless integration with LinkedIn and Facebook.

#### What Are Recent G2 Reviews of MarketBeam?

**["Great tool to share communication on social media"](https://www.g2.com/survey_responses/marketbeam-review-5151864)**

**Rating:** 5.0/5.0 stars

_— Pawel S._

[Read full review](https://www.g2.com/survey_responses/marketbeam-review-5151864)

**["Really handy tool for quickly and efficiently sharing info on Social media"](https://www.g2.com/survey_responses/marketbeam-review-10312496)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/marketbeam-review-10312496)

#### What Are G2 Users Discussing About MarketBeam?

- [What is MarketBeam used for?](https://www.g2.com/discussions/what-is-marketbeam-used-for)

### [Marsello](https://www.g2.com/products/marsello/reviews)

The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketing, from loyalty program management to email and SMS campaigns, marketing automation, Google Review Management, and more. Powered by your eCommerce and point-of-sale (POS) apps, Marsello empowers you to run targeted, omnichannel campaigns driven by your in-store and online loyalty and order data. Our solution is designed to help you grow your customer database, increase repeat purchases, and drive revenue. We're proud to power marketing and loyalty for some of the world's fastest-growing brands, including LEGO Certified Stores, Havaianas, Super Butcher, and over 4,000 more.

**Average Rating:** 4.4/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Marsello?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Marsello?

- **Seller:** [Marsello](https://www.g2.com/sellers/marsello)
- **Year Founded:** 2014
- **HQ Location:** Wellington, Wellington
- **Twitter:** @MarselloApp  
105 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34c61006106e303cf4c300fee975c566fd97afdfda2a688f73a632bacdfc2f00&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarsello-app%2F&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Hospitality, Food & Beverages
- **Company Size:** 74% Small, 26% Medium

#### What Are Recent G2 Reviews of Marsello?

**["marsello is a great loyalty system with a lot of marketing features"](https://www.g2.com/survey_responses/marsello-review-5406161)**

**Rating:** 4.0/5.0 stars

_— Adel A._

[Read full review](https://www.g2.com/survey_responses/marsello-review-5406161)

**["Email Marketing Tool : Delivery Rate Higher & Easy to use Tool"](https://www.g2.com/survey_responses/marsello-review-5225076)**

**Rating:** 4.5/5.0 stars

_— uttam ._

[Read full review](https://www.g2.com/survey_responses/marsello-review-5225076)

#### What Are G2 Users Discussing About Marsello?

- [What is Marsello used for?](https://www.g2.com/discussions/what-is-marsello-used-for)

### [Master Metrics](https://www.g2.com/products/master-metrics/reviews)

Master Metrics is all-in-one Management Solution for Agencies and Marketing Teams. Specially designed by Marketers who worked for digital marketing agencies. Top features: -Overview Table: See at a glance what needs your immediate attention with our Overview Table: All your client's ad network data together with custom fields such as budget, goals, analyst and so forth. -Dashboards: Create dashboards with one click using 10+ data sources -Marketing Alerts: Control the daily spend needed to reach your monthly budget. Get notified every time you are above or below a specific percentage of your daily budget • Use Alerts to get notified every time a specific metric is over a determined value • Receive alerts in your email inbox, Slack channel or in your favorite project management tool (Click Up, Asana, Monday) -Google Sheets: Extracts and merge data from different marketing sources into Google Sheets. Schedule data exports and automatically update your Ad Data in Google Sheets

#### Who Is the Company Behind Master Metrics?

- **Seller:** [Master Metrics](https://www.g2.com/sellers/master-metrics)
- **Year Founded:** 2022
- **HQ Location:** Buenos Aires, AR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=00bc723f955c2189083bac2ba0a79fd46f1c218422df3efec912e2d3b5e8c433&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmaster-metrics%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Meruki](https://www.g2.com/products/meruki/reviews)

Meruki social media website Free analytics for all Users, Corporates, Brands on Twitter, Facebook and Google+ at any device. We churn sense out of billions of social media conversations happening on popular online platforms. We provide an easy & engaging way to filter online social conversations and share analytics in a customized format.

#### Who Is the Company Behind Meruki?

- **Seller:** [Meruki](https://www.g2.com/sellers/meruki)
- **Year Founded:** 2014
- **HQ Location:** N/A
- **Twitter:** @themeruki  
106 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f0c75559c48b2fb2c13c4f95649d6be9e10db9903f6a225e4cb5f00dcaee5b5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3679340&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Mintrics](https://www.g2.com/products/mintrics/reviews)

Mintrics is an advanced social video analytics solution designed to analyze the performance of all of the client's videos across Facebook, YouTube, Instagram and twitter in one dashboard.

#### Who Is the Company Behind Mintrics?

- **Seller:** [Mintrics](https://www.g2.com/sellers/mintrics)
- **Year Founded:** 2016
- **HQ Location:** Delaware, US
- **Twitter:** @MintricsApp  
84 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=01dd48fd109ae925d3cefb4bf81c1ebff118dfad257b3bfee6e2ec7a4a2a1f0d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10502047&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Mora AI](https://www.g2.com/products/mora-ai/reviews)

What is Mora? Mora is the AI content studio built specifically for Shopify brands. For most independent e-commerce owners, social media is a daily grind. It requires juggling ChatGPT, Canva, a scheduling tool, and hours of manual work. Mora replaces that completely. In one conversation, Mora analyzes your products, generates your strategy, writes your posts, creates high-quality visuals, and schedules them across every channel. Your catalog, beautiful expressed. Your products, posted. Your brand, heard. Our Mission: To give every independent brand the creative output of a premier marketing agency. We build intuitive, AI-driven tools that turn inventory into influence, so founders can stop managing tools and focus on scaling their business.

#### Who Is the Company Behind Mora AI?

- **Seller:** [Mora AI](https://www.g2.com/sellers/mora-ai)
- **Year Founded:** 2024
- **HQ Location:** Boston, US
- **Twitter:** @mora\_marketer  
80 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6002bc6f81d6d2632a33790b87f7297cedf94e664bfc7ce687dbff66f4a5235&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmora-marketer&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

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Spotlight Categories

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
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- [Social Media Listening Tools](/categories/social-media-listening-tools)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Analytics Themes](/categories/social-media-analytics/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages

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