# Best Social Media Analytics Software - Page 16

## How Many Social Media Analytics Software Products Does G2 Track?

**Total Products under this Category:** 318

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Social Media Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 64,800+ Authentic Reviews
- 318+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Analytics Software
 ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=14837&focus%5B%5D=39215&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=81808&focus%5B%5D=2814)

Highlighted products: Sprout Social, Hootsuite, Zoho Social, SOCi, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=zoho-social&focus%5B%5D=soci&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater)

**Sponsored**

### Cloud Campaign

Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-14T15%3A37%3A58Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53353&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3FhsCtaTracking%3Db8d7b9a6-3eee-44ae-b81f-18f9f62957c2%257Cb3ea090d-4f11-497a-ac10-f13e1d6c4549%26page%3D16&secure%5Btoken%5D=32fb8025178a310ab89af0664012f16fe9c5bdee2210c7083004d04c47658653&secure%5Burl%5D=https%3A%2F%2Fwww.cloudcampaign.com%2F&secure%5Burl_type%5D=free_trial)

### [CyBranding](https://www.g2.com/products/cybranding/reviews)

Mastering hashtag marketing has never been easier

#### Who Is the Company Behind CyBranding?

- **Seller:** [CyBranding Ltd.](https://www.g2.com/sellers/cybranding-ltd)
- **Year Founded:** 2012
- **HQ Location:** London, US
- **Twitter:** @cybranding  
489 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=939070d569196581a1d4144f914ed85bedfce67c6e2a82679355130a4e3ffe97&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3324669&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [DeepDive](https://www.g2.com/products/deepdive/reviews)

DeepDive is a cutting-edge social listening AI and competitive market intelligence tool that helps brands monitor conversations, track trends, and understand customer sentiment across social media, forums, review platforms, communities, and managed channels. With multilingual support and hybrid dialect detection, DeepDive delivers actionable insights in real time—empowering marketing, communications, social media and brand teams to optimize campaigns, measure influencer ROI, identify brand advocates, and stay ahead of industry trends. Built for enterprises looking to make data-driven decisions with scale, accuracy, and precision.

#### Who Is the Company Behind DeepDive?

- **Seller:** [DeepDive](https://www.g2.com/sellers/deepdive)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9df0fc29a89a25337149753c099a3577cbaafbb860a7e565b3c2c884afabdcd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeepdiveplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [DigBI](https://www.g2.com/products/digbi/reviews)

Never Be Surprised by a Competitive Move Again. What is DigBI? DigBI is the world’s first Agentic Strategic Intelligence platform. While traditional CI tools (like Crayon or Klue) focus on data collection that still requires hours of manual analysis, DigBI deploys dedicated, autonomous AI agents that work 24/7 to monitor your entire competitive landscape. We transform months of manual intelligence work into minutes of strategic action. DigBI doesn't just tell you "what changed"-it tells you what it means and what you should do about it. Why Product and Strategy Teams Choose DigBI: - Dynamic Living SWOT Analysis: Stop relying on static, quarterly PowerPoint slides. DigBI maintains a real-time, "living" SWOT for every competitor, updated automatically as the market moves. - Sub-5-Minute Alerts: Get notified of critical strategic shifts-pricing changes, executive moves, or capacity reductions-within minutes, not weeks. - Action-Oriented Insights: Every alert comes with a strategic implication, a recommended response, and a success probability. - 10x Coverage, Same Team: Enable a 2-person team to monitor 50+ competitors with deeper insight than they previously had for five. - Graph Intelligence: Map your entire ecosystem to discover hidden relationships between suppliers, partners, and investors that your competitors miss. The DigBI Result: Our customers report a 90% reduction in SWOT production time and detect market threats 4-6 weeks earlier than their competition. With unlimited user licensing, we democratize intelligence so your Sales, Product, and Executive teams always lead with the same truth.

#### Who Is the Company Behind DigBI?

- **Seller:** [DigBI Co.](https://www.g2.com/sellers/digbi-co)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Dolphinradar](https://www.g2.com/products/dolphinradar/reviews)

Dolphin Radar is an advanced Instagram activity tracker and analytics tool designed for users who need deep insights into profile engagement. We provide real-time monitoring of Instagram interactions, allowing users to track likes, comments, and following activities with precision. Beyond simple tracking, Dolphin Radar offers data-driven reports that help individuals and businesses understand behavioral patterns and optimize their social media presence. Whether you're looking for transparent engagement metrics or competitive analysis, our platform delivers accurate, actionable intelligence in a user-friendly dashboard.

#### Who Is the Company Behind Dolphinradar?

- **Seller:** [Dolphin Radar](https://www.g2.com/sellers/dolphin-radar)
- **Year Founded:** 2024
- **HQ Location:** Singapore
- **Twitter:** @DolphinRadar  
119 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Dyzio](https://www.g2.com/products/dyzio/reviews)

Dyzio brings your influencer relationships and multi-channel campaigns together in one place.

#### Who Is the Company Behind Dyzio?

- **Seller:** [Dyzio](https://www.g2.com/sellers/dyzio)
- **Year Founded:** 2016
- **HQ Location:** Sevenoaks, GB
- **Twitter:** @dyziohq  
1,403 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0162b282e3c057930fcde605ab5c99750641796e03e21401a0393053695db809&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdyzio%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Emojot SLT](https://www.g2.com/products/emojot-slt/reviews)

Emojot's AI-enhanced Social Listening and Tracking (SLT) solution equips businesses with the power to listen, analyze, and respond to digital conversations. It tracks keywords, phrases, brands, or topics across the social media landscape and wider web, providing a comprehensive view of digital dialogue. Leveraging AI technology, it offers advanced analytics on mentions, reach, and engagement, including AI-driven sentiment analysis and topic categorization. Uniquely, it features generative AI-driven recommendation analysis per channel, aimed to boost engagement and optimize the effectiveness of social media posts. It also provides per-channel behavior and trend analysis, facilitating a nuanced understanding of evolving digital conversations. Adding to its breadth of features, the solution includes comprehensive competitor analysis, offering a wider industry perspective. With its weekly email alerts and storm alerts, businesses are always on top of their digital footprint. Emojot's SLT solution harnesses the power of AI to transform social media monitoring into actionable intelligence, empowering businesses to strategize effectively in the digital sphere.

#### Who Is the Company Behind Emojot SLT?

- **Seller:** [Emojot](https://www.g2.com/sellers/emojot)
- **Year Founded:** 2015
- **HQ Location:** San Jose, CA
- **Twitter:** @EmojotTALK  
619 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76c5d846b3d85069cc2a4d7587606f70c40647fbcda22e9533fb79eb98fa2b2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femojot-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

### [Evolution360 B2B Leads](https://www.g2.com/products/evolution360-b2b-leads/reviews)

Evolution360 is a powerful and easy-to-use marketing software that provides you all essential data and analysis on your digital marketing activities.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Evolution360 B2B Leads?

- **Seller:** [Evolution360](https://www.g2.com/sellers/evolution360)
- **Year Founded:** 2016
- **HQ Location:** Copenhagen, DK
- **Twitter:** @Evolution360com  
8 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cec6afcc46c496a7dea1296380018c9b914ef70c26be129942d59df77b6f06a3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17929787%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Evolution360 B2B Leads?

**["EVOLUTION 360 CUSTOMER FEEDBACK"](https://www.g2.com/survey_responses/evolution360-b2b-leads-review-9330186)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/evolution360-b2b-leads-review-9330186)

### [Featuring](https://www.g2.com/products/featuring/reviews)

Featuring Corp. is powered by Featuring AI, Asia's largest data engine, which analyzes 18 million social media channels and over 400 million pieces of content both domestically and internationally. We offer a range of services for influencer marketing, including social media content analysis, trend monitoring, audience analysis, data tracking and data insight. As a result, Featuring has established itself as an essential social media intelligence tool for global major businesses and international markets.

#### Who Is the Company Behind Featuring?

- **Seller:** [Featuring Corp](https://www.g2.com/sellers/featuring-corp)
- **Year Founded:** 2019
- **HQ Location:** Seoul, KR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a32a7b8aa93f424bb2c50022165261066f7f58819c496f2a9012d622524bfbe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F%25ED%2594%25BC%25EC%25B2%2598%25EB%25A7%2581%2F&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

### [FeedSpy](https://www.g2.com/products/feedspy/reviews)

Feedspy helps you analyze efficiency of posts on any social media

#### Who Is the Company Behind FeedSpy?

- **Seller:** [FeedSpy](https://www.g2.com/sellers/feedspy)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Focia](https://www.g2.com/products/focia/reviews)

Focia develops machine learning models to predict and analyze the engagement of online content before it is posted online. We provide custom trained models provided as inference to be integrated with organizations. Our models predict click triggers, deliver feedback, analyze content, A/B test posts, all with an 86% accuracy rate using machine learning.

#### Who Is the Company Behind Focia?

- **Seller:** [Focia](https://www.g2.com/sellers/focia)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [FollowerSearch](https://www.g2.com/products/followersearch/reviews)

FollowerSearch is a Twitter search and Twitter analytics tool that helps you to search bios, sort, analyze, and compare any public Twitter account. It provides you with valuable insights that help you grow your social media presence.

#### Who Is the Company Behind FollowerSearch?

- **Seller:** [Bytesview Analytics](https://www.g2.com/sellers/bytesview-analytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Germin8 Social Listening](https://www.g2.com/products/germin8-social-listening/reviews)

Germin8 Social Listening is an advanced social media intelligence platform designed to help businesses monitor, analyze, and engage with online conversations in real time. By collecting data from both public sources like social media platforms, news sites, blogs, and forums, as well as private channels such as emails and chats, Germin8 provides comprehensive insights into stakeholder sentiments and behaviors. This enables organizations to make informed decisions and develop effective strategies based on actionable intelligence. Key Features and Functionality: - Real-Time Monitoring: Continuously tracks and analyzes conversations across various online platforms, ensuring businesses stay updated with the latest discussions about their brand and industry. - Sentiment Analysis: Utilizes advanced algorithms to assess the tone and sentiment of online conversations, helping businesses understand public perception and address concerns promptly. - Competitor Analysis: Monitors competitors' online presence and performance, providing valuable insights to benchmark and strategize effectively. - Customer Engagement: Facilitates direct interaction with customers through the platform, enabling timely responses to queries and feedback, thereby enhancing customer satisfaction. - Automated Reporting: Generates customizable reports that can be shared with team members or clients, streamlining the process of data analysis and decision-making. - Wide Data Coverage: Collects large volumes of unstructured conversations in real time using Germin8 crawlers, third-party APIs, and authorized data providers, covering social media sites like Facebook, Twitter, YouTube, LinkedIn, Google Business, Instagram, and Pinterest, as well as blogs, review sites, Q&A sites, discussion forums, news sites, video and image sharing sites, classifieds sites, and social bookmarking sites. Primary Value and Solutions Provided: Germin8 Social Listening empowers businesses to gain a deep understanding of their stakeholders' opinions and behaviors by transforming vast amounts of unstructured online data into actionable insights. This comprehensive analysis aids in enhancing brand reputation, improving customer engagement, and staying ahead of competitors. By leveraging Germin8's capabilities, organizations can make data-driven decisions that align with their strategic goals, ultimately leading to increased customer satisfaction and business growth.

#### Who Is the Company Behind Germin8 Social Listening?

- **Seller:** [Germin8](https://www.g2.com/sellers/germin8)
- **Year Founded:** 2007
- **HQ Location:** Mumbai , IN
- **Twitter:** @germin8  
836 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7ec6529bb0f3af1d6a7dfed4d0892ac6633e135b69c3ef91fc252effd54a9635&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgermin8&secure%5Burl_type%5D=linkedin_company_website)  
125 employees on LinkedIn®

### [Gossip Analytics](https://www.g2.com/products/gossip-analytics/reviews)

Gossip Analytics is an AI-first analytics platform for XR, VR, AR, and 3D experiences. It helps teams understand how users move, interact, feel, and struggle inside immersive environments, turning spatial telemetry into clear insights instead of raw dashboards. The platform combines heatmaps, user flows, comfort signals, accessibility findings, crashes, system issues, emotion analysis, and predictive insights in one dashboard. Teams can use it to detect friction, compare versions, explain user behavior, and prioritize improvements across development, beta, and production environments. Gossip Analytics is built for XR product teams, UX designers, developers, data leaders, training teams, and immersive experience owners who need evidence-based decisions without relying on flat analytics tools. Its AI layer explains what is happening, why it matters, and what action to take next. Core use cases include VR training optimization, XR usability testing, spatial heatmap analysis, issue diagnosis, user behavior interpretation, accessibility review, comfort monitoring, and AI-assisted insight generation. Gossip Analytics focuses on helping teams move from data collection to better product decisions.

#### Who Is the Company Behind Gossip Analytics?

- **Seller:** [Gossip Analytics](https://www.g2.com/sellers/gossip-analytics)
- **Year Founded:** 2024
- **HQ Location:** Alicante, ES
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1872d5c259b1de070c74a67a6c82416c1d03630e4341f9890bd05d0daeaf475a&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fgossipanalytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Grytics](https://www.g2.com/products/grytics/reviews)

Grytics is a SaaS solution for Facebook Groups Analytics. It's perfect for community managers, webmarketers, and any types of businesses eager to improve members' engagement among their community. It helps you to improve your Groups performance, to engage and retain your members among your community, to identify your leading members and influencers, and to find qualified leads. All stats about your members, posts and comments will help you to reach your objectives.

#### Who Is the Company Behind Grytics?

- **Seller:** [Julie](https://www.g2.com/sellers/julie)
- **Twitter:** @grytics  
1,481 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=affcb90e9ec54864aa8d315fbbdf86c208e32f969865cc345fa7ce331f8b75a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5195500&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [HubNami](https://www.g2.com/products/hubnami/reviews)

HubNami helps social media teams manage and optimize their global media social efforts.

#### Who Is the Company Behind HubNami?

- **Seller:** [HubNami](https://www.g2.com/sellers/hubnami)
- **Year Founded:** 2014
- **HQ Location:** Alameda , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0996d49e439e4839d918fe2d6d82df2e4264958259706c78240959693e3deaa&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhubnami&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[Corporate Learning Management Systems](https://www.g2.com/categories/corporate-learning-management-systems)

[Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

[Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing)

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[Performance Management Software](https://www.g2.com/categories/performance-management)

Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Listening Tools](/categories/social-media-listening-tools)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Analytics Themes](/categories/social-media-analytics/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages

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