# Best Social Media Analytics Software - Page 21

## How Many Social Media Analytics Software Products Does G2 Track?

**Total Products under this Category:** 317

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Social Media Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 64,700+ Authentic Reviews
- 317+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Analytics Software
 ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=81808&focus%5B%5D=2814)

Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater)

**Sponsored**

### AgencyAnalytics

AgencyAnalytics is the only reporting and insights platform built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you've worked hard to earn. Connect every client's marketing channels into live, customizable dashboards and report on SEO, PPC, social media, email, call tracking, ecommerce, local, and more, with 85+ integrations in one place. Automate report creation and scheduling so polished, accurate updates go out on time without the manual work. Benchmark performance, spot trends early, and use AI-powered insights to walk into client calls already knowing what's working and what to fix. Everything is fully white-labeled for your agency, so clients get their own branded login to the web or mobile app. Whether you're an established agency or just getting started, AgencyAnalytics offers flexible pricing that scales as you grow. Try it risk-free for 14 days, no credit card required.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-13T13%3A04%3A08Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=16446&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3FhsCtaTracking%3D97f90eda-524a-4aea-abfe-dace59c1738f%257C01411926-5b40-4014-b4bf-86a437ce4e40%26page%3D21&secure%5Btoken%5D=9f7adf30c4f664b0a81036933d79b2e885b2d86aa0fc571f9a55eb18f2540c93&secure%5Burl%5D=https%3A%2F%2Fagencyanalytics.com%2Fp%2Fg2%3Futm_source%3DG2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_id%3DG2Clicks%26utm_content%3Dfree-trial&secure%5Burl_type%5D=free_trial)

### [TubeAnalytics](https://www.g2.com/products/tubeanalytics/reviews)

TubeAnalytics is a powerful YouTube analytics platform built for serious creators who want clarity for growth. Track views, watch time, subscribers, revenue, click-through rate, retention, and audience behavior — all in one clean dashboard.

#### Who Is the Company Behind TubeAnalytics?

- **Seller:** [TubeAnalytics](https://www.g2.com/sellers/tubeanalytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4627238ccb9c1ba23560a6a869ef34ea2fe844e10436cdefb7ebc050d7297b9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftubeanalytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Twigest](https://www.g2.com/products/twigest/reviews)

Twigest is an AI-powered Twitter/X digest tool that curates and summarizes the most relevant tweets from your timeline. Instead of scrolling through endless feeds, Twigest delivers personalized daily or weekly digests powered by AI, helping professionals and teams stay informed on the topics and accounts that matter most to them.

#### Who Is the Company Behind Twigest?

- **Seller:** [Twigest](https://www.g2.com/sellers/twigest)
- **HQ Location:** İstanbul, Turkey
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=906d001715498ac2d619bb3c52d61b8fe5ae92cebe4fe136eac4d8e059f3abf9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftwigest%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Unboxed](https://www.g2.com/products/unboxed/reviews)

Unbox Social is an AI-powered social media management suite designed to help brands and agencies of all sizes enhance their online presence. The platform offers comprehensive tools for social media analytics, competition tracking, influencer monitoring, and content scheduling, all within a unified interface. By supporting multiple social media networks, including Instagram, YouTube, Facebook, and Twitter, Unbox Social enables users to streamline their marketing efforts and make data-driven decisions. Key Features and Functionality: - Social Media Analytics: Provides in-depth performance metrics for posts, platforms, and campaigns, allowing users to evaluate strategies and optimize content. - Competition Tracking: Monitors and analyzes competitors' social media activities, offering insights into their content and interactions to help users benchmark and improve their own performance. - Influencer Tracking: Identifies and evaluates influencers across various platforms and industries, delivering detailed insights into their content performance and audience engagement. - Scheduling and Publishing: Allows users to draft, schedule, and publish posts across multiple social media channels, with features like real-time calendar views and customizable templates to streamline content management. Primary Value and User Solutions: Unbox Social addresses the challenges of managing and optimizing social media marketing by offering a centralized platform that integrates analytics, competitor insights, influencer tracking, and content scheduling. This holistic approach empowers users to make informed decisions, enhance engagement, and drive better results across their social media channels. By consolidating these essential tools, Unbox Social simplifies the complexities of social media management, saving time and resources for brands and agencies.

#### Who Is the Company Behind Unboxed?

- **Seller:** [Unbox Social](https://www.g2.com/sellers/unbox-social)
- **Year Founded:** 2018
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=612ba63f99775ee8ec63d9327b9f516dfce33cc697756903b89e3699579e6d60&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funboxsocial&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Unhurd](https://www.g2.com/products/unhurd/reviews)

Un:hurd is an audience development platform designed to empower independent artists, management companies, and record labels by simplifying music marketing and promotion. Serving over 85,000 artists worldwide, Un:hurd offers a suite of tools that enable users to make effective marketing decisions quickly and efficiently.

#### Who Is the Company Behind Unhurd?

- **Seller:** [Unhurd](https://www.g2.com/sellers/unhurd)
- **Year Founded:** 2019
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa7c28b0757bdfd7ba15478f5344ca7adf0172dcbb41521f77b2290e879dff71&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funhurdmusic&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Uptolike](https://www.g2.com/products/uptolike/reviews)

Uptolike allows you to set the buttons of social networks in one click.

#### Who Is the Company Behind Uptolike?

- **Seller:** [Uptolike](https://www.g2.com/sellers/uptolike)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Vidanalyze](https://www.g2.com/products/vidanalyze/reviews)

Vidanalyze is a creator intelligence and YouTube analytics platform that helps creators, marketing teams, agencies, and media businesses discover content opportunities, analyze competitors, identify trending topics, track channel performance, and make data-driven content decisions.

#### Who Is the Company Behind Vidanalyze?

- **Seller:** [Vidanalyze](https://www.g2.com/sellers/vidanalyze)
- **HQ Location:** Dhaka, BD
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7571b3d443410a6b98aa810ecf5e456944da5a747b0a8193da09d0be01bf3cd8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvidanalyze&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Vidooly Media Tech](https://www.g2.com/products/vidooly-media-tech/reviews)

Vidooly helps online video publishers, advertisers, media companies and agencies to succeed in digital video across all platforms through its best in-class insights.

#### Who Is the Company Behind Vidooly Media Tech?

- **Seller:** [Vidooly](https://www.g2.com/sellers/vidooly)
- **Year Founded:** 2014
- **HQ Location:** Noida, IN
- **Twitter:** @vidoolydotcom  
1,889 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e17ff31fd53eba16838cc65a01e5a6345da1045fd2e6e011409e502fbb01852&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3561755&secure%5Burl_type%5D=linkedin_company_website)  
37 employees on LinkedIn®

### [VidStats](https://www.g2.com/products/vidstats/reviews)

VidStats is an AI-driven analytics platform designed to empower YouTube creators with data-driven insights and tools. VidStats aims to democratize channel growth by simplifying complex analytics, making them accessible and actionable for creators worldwide. VidStats offers a comprehensive suite of tools to enhance your YouTube channel's performance: Advanced Analytics Dashboard: Visualize key metrics like views, watch time, and engagement rates. Content Recommendations: Receive personalized video ideas based on audience preferences and current trends. Audience Segmentation: Access detailed demographic and psychographic data to tailor your content. Trend Analysis: Stay updated with real-time trending topics and keywords in your niche. Optimal Posting Schedule: Get data-driven recommendations for the best times to upload videos. Competitor Benchmarking: Compare your channel's performance against top creators. Content Optimization: Improve your video titles, descriptions, and tags with AI-powered suggestions. Script Writer: Generate compelling video scripts tailored to your audience. Global Traffic Insights: Understand your worldwide reach and traffic sources. Engagement Rate Analysis: Track and enhance your video engagement rates. Universal Share: Easily share your content across various social media platforms. Content Idea Generator: Generate unique content ideas based on your niche and audience preferences. With VidStats, creators can make informed decisions to accelerate their channel's growth and success.

#### Who Is the Company Behind VidStats?

- **Seller:** [VidStats](https://www.g2.com/sellers/vidstats)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ViralMoment](https://www.g2.com/products/viralmoment/reviews)

ViralMoment is a video intelligence platform designed to help global brands and agencies unlock insights from video-first social media. Founded with the mission of simplifying video analysis, ViralMoment leverages AI technology to process and analyze video content at scale. We have a team specializing in AI, social intelligence, and marketing analytics. ViralMoment serves industries like entertainment, beauty, retail, and tech, partnering with leading fortune 500 brands and beyond. ViralMoment uses advanced AI to analyze video content from platforms like TikTok, YouTube Shorts, Instagram, Pinterest, RedNote and more. Our AI extracts insights from on-screen text, audio, captions, and metadata, providing a complete picture of video content. Features include brand perception tracking, competitor benchmarking, cross-platform intelligence, and scalable insights through intuitive dashboards. ViralMoment’s ability to process hundreds of thousands of videos daily makes it an essential tool for marketing and analytics teams. ViralMoment helps brands understand how their messaging resonates with audiences, measure performance against competitors, and identify key narratives in video-first conversations. It addresses the limitations of traditional social listening tools by providing deep insights into video content, empowering teams to make smarter, faster decisions. By turning social video noise into actionable intelligence, ViralMoment enables users to refine strategies, uncover opportunities, and stay ahead in a rapidly evolving digital landscape.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### Who Is the Company Behind ViralMoment?

- **Seller:** [ViralMoment](https://www.g2.com/sellers/viralmoment)
- **Year Founded:** 2021
- **HQ Location:** Menlo Park, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104bdff888f59e43847d3c58850c016aa779d65fb1a7d9e3f32d6ea828144b8e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviralmoment&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About ViralMoment?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly interface** of ViralMoment, which enhances research efficiency and supports marketing strategies.
- Users value the **social media management features** of ViralMoment for enhancing marketing strategies and client insights.
- Users enjoy the **variety of relevant videos** from ViralMoment, enhancing marketing insights through advanced features like image recognition.
- Users find **analytics invaluable** for identifying trending videos and influencers, aiding client marketing and strategy decisions.
- Users value the **advanced capabilities** of ViralMoment, particularly its image recognition and text search features.

##### Cons

- Users often find **irrelevant content** in ViralMoment, causing delays in locating useful information among results.
- Users find the **search functionality slow** , making it difficult to locate relevant content efficiently.
- Users experience **slow performance** with ViralMoment, requiring multiple attempts to retrieve desired data accurately.

#### What Are Recent G2 Reviews of ViralMoment?

**["Very useful"](https://www.g2.com/survey_responses/viralmoment-review-10826849)**

**Rating:** 5.0/5.0 stars

_— Verified User in Research_

[Read full review](https://www.g2.com/survey_responses/viralmoment-review-10826849)

**["Viral Moment solves for video!"](https://www.g2.com/survey_responses/viralmoment-review-10801994)**

**Rating:** 5.0/5.0 stars

_— Wendy S._

[Read full review](https://www.g2.com/survey_responses/viralmoment-review-10801994)

### [Viralspy](https://www.g2.com/products/viralspy/reviews)

Viralspy is a research software for social media marketing that gives you content ideas and insights into what is the most engaging and trending. Use it to find what content is trending on Instagram in your niche right now. Creators use it to find data-driven content ideas and curators use it to find viral content to repost. Social media managers who want to generate healthy Instagram organic growth of real followers will find in Viraslpy what content gets the maximum reach and the most engagement. It automates the process of finding what well-performed content to post. It does it by analyzing hashtags and accounts, your niche competitors, their reels, etc. Viralspy shows you what’s already viral on Instagram in your niche, so you can reshare this content or create your own unique content. In other words, Viralspy doesn’t only help you grow your Instagram account but also dominate your niche by staying relevant. Viralspy Features: Analyze your competitor's best content. Create custom reports about other accounts’ best-performing content on Instagram. Save time on finding the most popular and engaging content, download it to repost, or use it as creative inspiration for your own unique content! Our robots scrape information from Instagram at lightning speed, taking just 3 minutes to scrape information from 1,000 social media posts. How long do you think it would take you to read and compare 1,000 social media posts manually? Research #hashtags. You can find the best-performing posts of multiple hashtags all at once. Find interesting content in your niche effortlessly by using Viralspy to search for hashtag keywords. Find Instagram reels for ideas or repost. Reels finding is one of the most sought-after features for Instagram marketers. The reports of Viralspy include advanced filters and sorting options. You can sort the content by engagement rate and filter it by content type.

#### Who Is the Company Behind Viralspy?

- **Seller:** [DSM Solutions LTD](https://www.g2.com/sellers/dsm-solutions-ltd)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Welov](https://www.g2.com/products/welov/reviews)

MAXIMIZA TU IMPACTO EN REDES SOCIALES CON CONTENT INTELLIGENCE Y ANÁLISIS DE DATOS PARA SOCIAL MEDIA MANAGERS 🚀 Más allá de los "me gusta" hay un mundo lleno de ventajas estratégicas. ¡Adéntrate en el análisis competitivo y toma la delantera! Welov te ofrece: medición total, análisis cualitativos, automatización de informes y gestión de redes sociales con Metricool. Visualiza tus mejores posts; encuentra tendencias y explora territorios de contenido con nuestros filtros; visualiza tus datos en dashboards; realiza escucha social y disfruta de las mejores integraciones. Pide una demo y disfruta de 21 días gratis. Welov. Smile With Data. 😊

#### Who Is the Company Behind Welov?

- **Seller:** [Welovroi S.L.](https://www.g2.com/sellers/welovroi-s-l)
- **Year Founded:** 2011
- **HQ Location:** Las Palmas de Gran Canaria, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=656c4fb00ffd88852fe8a75d679864881df0aaefe0c93fd72be2921144c58c06&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwelovio%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Whatsdash](https://www.g2.com/products/whatsdash/reviews)

Whatsdash is an automated marketing reporting tool for companies or businesses. It’s generally used to create marketing reports & track analytics. It helps marketers to track data and create insightful professional reports from various sources like Google Analytics, Google Ads, Mailchimp, Shopify, Hubspot, and so on. It is an automated tool with the feature of a custom dashboard where you can have all your necessary software as integrations under 1 single unified dashboard so that you don't need to manage credentials of different sites or generate reports manually. Key Features Here are some of the standout features of Whatsdash: Share Reports Create professional, client-ready reports in seconds using automated reporting tools. Streamline your workflow and make reporting effortless. Automated Reports Create and deliver polished client reports automatically, exactly when you need them. White-Label Branding Make every report your own—add your logo, domain, and theme for a polished, branded presentation. Easy Drag & Drop Editor Build client-specific reports and dashboards in minutes using our simple drag-and-drop editor. Multiple Data Sources Bring data from multiple platforms together into one dashboard for unified reporting. Custom Data Sources Connect CSVs and Google Sheets to design marketing reporting dashboards that fit your clients’ needs. Ready-to-Use Widgets Save time with preconfigured widgets designed to display key metrics instantly. Customizable Widgets Pick your own metrics and dimensions, and display them as charts or tables for fully personalized dashboards. Customizable Metrics Use metrics from any data source and define formulas to generate insights that matter most. Brand-Friendly Themes Apply themes to match your brand colors and style for a polished client experience. Fully Customizable Dashboards Pick your data, widgets, and layout to build reporting dashboards that fit your workflow. Ready-to-Use Templates Start with professionally designed templates to build marketing analytics dashboards and reports effortlessly. Personalized Templates Turn your dashboards into reusable templates to generate reports for different clients quickly. Client Management Improve the client experience by keeping your agency organized and clients updated—without constant back-and-forth. AI-Powered Reports Get smart, automated insights with AI-powered reports that analyse your data and highlight what matters most. Client Portal Give clients secure, branded access to their data and reports anytime, all in one place. Customer Support Get fast, reliable support—our team is known for helping customers instantly. Track Performance Track all your campaigns and client data in this real-time marketing analytics tool to see what’s working and what needs attention. Gain Insights Turn your data into clear, actionable insights to make smarter decisions for your clients. Campaign Dashboard Compare current campaign performance with previous periods to track growth and results at a glance. Access Control Manage who can view and edit dashboards, reports, and data to keep your agency and client information secure. Conclusion is an automated marketing-reporting and dashboard tool built for marketers and agencies. It consolidates data from multiple sources (analytics platforms, ad networks, SEO tools, social media, e-commerce) into unified dashboards and reports.

#### Who Is the Company Behind Whatsdash?

- **Seller:** [Manas Mandal](https://www.g2.com/sellers/manas-mandal)
- **Year Founded:** 2022
- **HQ Location:** kolkata, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd1930a5ce43583d07f2317d034e1ecb788e63d02ea2b43a5041931ff0aa6cbc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89583458&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Winky-AXE](https://www.g2.com/products/winky-axe/reviews)

Winky Axe is a smart tool that helps you find successful influencer marketing campaigns relevant to your niche or category. This way, you can make better marketing decisions, knowing what works best for your audience, and scaling that knowledge for your campaigns.

#### Who Is the Company Behind Winky-AXE?

- **Seller:** [Winky LTD](https://www.g2.com/sellers/winky-ltd)
- **Year Founded:** 2018
- **HQ Location:** NYC, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0ebba561115af1587c8369ecf0f9352c91704221bd6da18da570722a1eac9da&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwinkyindustry&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Wiselytics](https://www.g2.com/products/wiselytics/reviews)

Wiselytics is a Social Media Analytics tool that provides insights on the social media performance of the company on every channel.

#### Who Is the Company Behind Wiselytics?

- **Seller:** [Wiselytics](https://www.g2.com/sellers/wiselytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Workado](https://www.g2.com/products/workado/reviews)

Workado gives your team a centralized location to manage your agency's operations

#### Who Is the Company Behind Workado?

- **Seller:** [Workado](https://www.g2.com/sellers/workado)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Listening Tools](/categories/social-media-listening-tools)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Analytics Themes](/categories/social-media-analytics/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages

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