# Best Enterprise Social Media Analytics Software - Page 2

## How Many Social Media Analytics Software Products Does G2 Track?

**Total Products under this Category:** 315

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Social Media Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 63,500+ Authentic Reviews
- 315+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Analytics Software
 ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=58167&focus%5B%5D=2814&focus%5B%5D=2934&focus%5B%5D=14837&focus%5B%5D=3551)

Highlighted products: Sprout Social, Hootsuite, SOCi, Sprinklr Insights, Meltwater, Agorapulse, Zoho Social, and Semrush.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=sprinklr-insights&focus%5B%5D=meltwater&focus%5B%5D=agorapulse&focus%5B%5D=zoho-social&focus%5B%5D=semrush&segment=enterprise)

**Sponsored**

### Brand24

Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-07-31T13%3A11%3A59Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5791&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%2Fenterprise%3Fpage%3D2%26selected_view%3Dgrid&secure%5Btoken%5D=f954a9774cfbc6a3f886a13e7521352b5cc31860ba09736cfc5ade278ea67bfa&secure%5Burl%5D=https%3A%2F%2Fapp.brand24.com%2Fuser%2Fregister-account%2F%3Fcustom_form%3D506%26utm_source%3Dg2.com%26utm_medium%3Dcpc%26utm_campaign%3Dlistings&secure%5Burl_type%5D=custom_url)

### [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)

Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,143

#### How Do G2 Users Rate Sprinklr Social?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10)
- **Attribution:** 7.0/10 (Category avg: 7.9/10)
- **Scalability:** 8.2/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Sprinklr Social?

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Company Website:** www.sprinklr.com
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr  
38,047 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2651bb6e84447f3b01d63e29fe0f8afcc3c5f50fd7788def648e7d5319fcae4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F399351%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,380 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Specialist, Social Media Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 48% Large, 29% Medium

#### What Do G2 Reviewers Say About Sprinklr Social?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly.
- Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms.
- Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features.
- Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy.
- Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms.

##### Cons

- Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform.
- Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities.
- Users find Sprinklr Social's **complex setup and configuration** challenging, often requiring external assistance for effective use.
- Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics.
- Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features.

#### What Are Recent G2 Reviews of Sprinklr Social?

**["All-in-One Social Management with a Powerful Unified Inbox"](https://www.g2.com/survey_responses/sprinklr-social-review-13134659)**

**Rating:** 4.0/5.0 stars

_— lindokuhle n._

[Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-13134659)

**["Feature Rich Social Platform That Keeps Getting Smarter"](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)**

**Rating:** 5.0/5.0 stars

_— Shruti D._

[Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)

### [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews)

Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Learn more at www.talkwalker.com

**Average Rating:** 4.3/5.0

**Total Reviews:** 126

#### How Do G2 Users Rate Talkwalker by Hootsuite?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Attribution:** 7.3/10 (Category avg: 7.9/10)
- **Scalability:** 8.6/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Talkwalker by Hootsuite?

- **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite)
- **Year Founded:** 2008
- **HQ Location:** Vancouver, BC
- **Twitter:** @hootsuite  
6,164,377 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,764 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Public Relations and Communications, Marketing and Advertising
- **Company Size:** 39% Small, 34% Medium

#### What Do G2 Reviewers Say About Talkwalker by Hootsuite?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **fantastic customer support** of Talkwalker, highlighting their engagement and valuable insights during onboarding.
- Users appreciate the **valuable insights** from Talkwalker, finding the data engaging and beneficial for understanding digital conversations.
- Users appreciate the **high customization** of Talkwalker by Hootsuite, enhancing their experience with tailored features.
- Users benefit from the **extensive feature quantity** offered by Talkwalker, enhancing customization and channel coverage.
- Users value the **customizable filtering options** in Talkwalker, enhancing their ability to analyze data effectively.

##### Cons

- Users experience **platform limitations** such as data caps and editing queries separately from graph views, hindering flexibility.
- Users face a **steep learning curve** with Talkwalker, making initial setup and management challenging.
- Users face a **steep learning curve** with Talkwalker, making setup and management challenging initially.
- Users face **data inaccuracy** issues, leading to frustrations with platform coverage and data limitations.
- Users find the **difficult setup** of Talkwalker challenging, requiring time to navigate and learn effectively.

#### What Are Recent G2 Reviews of Talkwalker by Hootsuite?

**["Easy to Use with Powerful Cluster Analysis"](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299)**

**Rating:** 4.5/5.0 stars

_— Amber N._

[Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299)

**["Powerful insights that go beyond traditional listening tools"](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632)**

**Rating:** 4.0/5.0 stars

_— Jennifer D._

[Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632)

#### What Are G2 Users Discussing About Talkwalker by Hootsuite?

- [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) - 1 comment
- [How do I use Talkwalker alerts?](https://www.g2.com/discussions/how-do-i-use-talkwalker-alerts)
- [How do you make a Talkwalker account?](https://www.g2.com/discussions/how-do-you-make-a-talkwalker-account)
- [How much does Talkwalker cost?](https://www.g2.com/discussions/how-much-does-talkwalker-cost)
- [What is Talkwalker used for?](https://www.g2.com/discussions/what-is-talkwalker-used-for)

### [YouScan](https://www.g2.com/products/youscan/reviews)

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

**Average Rating:** 4.7/5.0

**Total Reviews:** 296

#### How Do G2 Users Rate YouScan?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Attribution:** 9.4/10 (Category avg: 7.9/10)
- **Scalability:** 9.2/10 (Category avg: 8.6/10)
- **Report Customizability:** 9.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind YouScan?

- **Seller:** [YouScan](https://www.g2.com/sellers/youscan)
- **Company Website:** www.youscan.io
- **Year Founded:** 2010
- **HQ Location:** Kyiv, Kyiv City
- **Twitter:** @YouScan\_io  
441 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0672b1309b31065f60c6ef8b85793c01d831a362043c9070d90ee72c0e3828e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F525639%2F&secure%5Burl_type%5D=linkedin_company_website)  
96 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Market Research
- **Company Size:** 48% Small, 35% Medium

#### What Do G2 Reviewers Say About YouScan?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend YouScan for its **excellent customer support** , providing prompt assistance and enriching onboarding experiences.
- Users praise YouScan for its **helpful customer support** that promptly addresses questions and enhances user experience.
- Users appreciate YouScan for its **ease of use** , boasting an intuitive interface and helpful customer support.
- Users are impressed by YouScan's **powerful analytics capabilities** , enabling them to uncover actionable insights efficiently.
- Users find YouScan's **social listening capabilities** invaluable for monitoring brand mentions and enhancing customer engagement.

##### Cons

- Users find the **learning curve challenging** , especially with search queries, making it tough for new users to adapt.
- Users find the **difficult learning** curve a challenge, needing time to master YouScan's extensive features effectively.
- Users express frustration with YouScan's **slow performance** when analyzing large data sets, impacting efficiency and usability.
- Users note the **limited features** of YouScan, especially in query counts and data extraction capabilities.
- Users face challenges with **data inaccuracy** due to limited query capabilities and difficulty in cleaning data effectively.

#### What Are Recent G2 Reviews of YouScan?

**["Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support"](https://www.g2.com/survey_responses/youscan-review-12851551)**

**Rating:** 4.5/5.0 stars

_— bizinside ._

[Read full review](https://www.g2.com/survey_responses/youscan-review-12851551)

**["YouScan Is Essential for TikTok Listening—and Valuable Across Platforms"](https://www.g2.com/survey_responses/youscan-review-12791704)**

**Rating:** 4.5/5.0 stars

_— Jack F._

[Read full review](https://www.g2.com/survey_responses/youscan-review-12791704)

#### What Are G2 Users Discussing About YouScan?

- [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening)
- [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote

### [Onclusive Social](https://www.g2.com/products/onclusive-social/reviews)

Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/

**Average Rating:** 4.5/5.0

**Total Reviews:** 203

#### How Do G2 Users Rate Onclusive Social?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Attribution:** 7.8/10 (Category avg: 7.9/10)
- **Scalability:** 8.5/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Onclusive Social?

- **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-2026-07-17)
- **Year Founded:** 2002
- **HQ Location:** London, GB
- **Twitter:** @Onclusive  
3,683 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c1058cfaa6f2283e9ff1a644f713e592ff3bc83ce18af949b9ebefe516c32df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonclusive%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,089 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 35% Large, 33% Small

#### What Do G2 Reviewers Say About Onclusive Social?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **LinkedIn analytics** of Onclusive Social to be extremely helpful and beneficial for their needs.
- Users find the **LinkedIn analytics** of Onclusive Social to be extremely beneficial and insightful for their needs.
- Users find **LinkedIn analytics incredibly useful** , greatly enhancing their insights and understanding of social performance.

##### Cons

- Users find the **difficult learning** curve of Onclusive Social challenging, especially when setting up queries.
- Users find the **difficult setup** of Onclusive Social challenging, impacting their overall experience with the platform.
- Users find **difficult usability** with Onclusive Social, particularly struggling with setting up queries effectively.
- Users find the **lack of clarity** in Onclusive Social challenging, making setup and navigation cumbersome.
- Users find the **learning curve steep** , making it challenging to set up queries effectively on Onclusive Social.

#### What Are Recent G2 Reviews of Onclusive Social?

**["Great tool for mid-size and large companies"](https://www.g2.com/survey_responses/onclusive-social-review-10241650)**

**Rating:** 4.5/5.0 stars

_— Verified User in Consulting_

[Read full review](https://www.g2.com/survey_responses/onclusive-social-review-10241650)

**["Incredibly Useful LinkedIn Analytics"](https://www.g2.com/survey_responses/onclusive-social-review-12338444)**

**Rating:** 4.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/onclusive-social-review-12338444)

#### What Are G2 Users Discussing About Onclusive Social?

- [What is Digimind Social used for?](https://www.g2.com/discussions/what-is-digimind-social-used-for)

### [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews)

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

**Average Rating:** 4.0/5.0

**Total Reviews:** 959

#### How Do G2 Users Rate Brandwatch Social Media Management?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Attribution:** 6.7/10 (Category avg: 7.9/10)
- **Scalability:** 8.1/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.4/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Brandwatch Social Media Management?

- **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch)
- **Company Website:** www.brandwatch.com
- **Year Founded:** 2007
- **HQ Location:** Brighton, East Sussex
- **Twitter:** @Brandwatch  
34,219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website)  
832 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Higher Education
- **Company Size:** 40% Medium, 33% Small

#### What Do G2 Reviewers Say About Brandwatch Social Media Management?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Brandwatch, enabling seamless management and integration of social media platforms.
- Users appreciate the **fantastic scheduling feature** of Brandwatch, making content publishing seamless across multiple platforms.
- Users praise Brandwatch Social Media Management for its **seamless content publishing** , enhancing efficiency across multiple platforms.
- Users appreciate the **centralized management** of Brandwatch, streamlining social media tasks and enhancing overall efficiency.
- Users love the **seamless content publishing** of Brandwatch, enhancing workflow efficiency and simplifying social media management.

##### Cons

- Users report significant **improvement needed** in Brandwatch, citing bugs and slow support that hinder effective usage.
- Users encounter **publishing limitations** with Brandwatch, struggling with bugs and cumbersome scheduling processes that hinder efficiency.
- Users express frustration with **limited features** in Brandwatch, impacting effective social media management and planning.
- Users report **missing features** in Brandwatch Social Media Management, complicating post management and social media planning.
- Users often face **complex usage issues** with Brandwatch, struggling with confusing features and an unreliable interface.

#### What Are Recent G2 Reviews of Brandwatch Social Media Management?

**["Streamlined Social Management with Minor Connectivity Hiccups"](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736)

**["Fantastic Scheduling Tool with Room for Cross-Platform Improvements"](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037)**

**Rating:** 4.0/5.0 stars

_— Sarah F._

[Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037)

#### What Are G2 Users Discussing About Brandwatch Social Media Management?

- [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) - 1 comment
- [What does Falcon.io do?](https://www.g2.com/discussions/what-does-falcon-io-do)
- [What is Falcon social media?](https://www.g2.com/discussions/what-is-falcon-social-media)
- [What is Falcon software?](https://www.g2.com/discussions/what-is-falcon-software)
- [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) - 2 comments

### [Audiense](https://www.g2.com/products/audiense/reviews)

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

**Average Rating:** 4.5/5.0

**Total Reviews:** 242

#### How Do G2 Users Rate Audiense?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Attribution:** 8.4/10 (Category avg: 7.9/10)
- **Scalability:** 8.7/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.9/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Audiense?

- **Seller:** [Audiense](https://www.g2.com/sellers/audiense)
- **Company Website:** www.audiense.com
- **Year Founded:** 2011
- **HQ Location:** London, England
- **Twitter:** @AudienseCO  
170,861 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5636fe434ecb3e03fc19533643d839bf18f2539b60c9084873b52c2b282ab2f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10529043&secure%5Burl_type%5D=linkedin_company_website)  
101 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Market Research
- **Company Size:** 50% Small, 33% Medium

#### What Do G2 Reviewers Say About Audiense?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication.
- Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications.
- Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations.
- Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations.
- Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably.

##### Cons

- Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements.
- Users find the **complex features** of Audiense overwhelming, making navigation challenging initially.
- Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense.
- Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation.
- Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences.

#### What Are Recent G2 Reviews of Audiense?

**["Saves me hours of time!"](https://www.g2.com/survey_responses/audiense-review-10066252)**

**Rating:** 5.0/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/audiense-review-10066252)

**["Invaluable to the Business"](https://www.g2.com/survey_responses/audiense-review-4630506)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/audiense-review-4630506)

#### What Are G2 Users Discussing About Audiense?

- [What is Audiense used for?](https://www.g2.com/discussions/what-is-audiense-used-for)

### [Facelift Data Studio](https://www.g2.com/products/facelift-data-studio/reviews)

Advanced social media analytics, simplified! Facelift Data Studio is a social media analytics tool to track, benchmark and compare your social media channels. With the help of quintly decisions can get more data-backed and you can see what worked best in the past - for your own profiles and the ones of your competition. Dashboards, reports and even metrics are customizable, tailored specificly to your needs. The extensive Facelift Data Studio API makes data integrations easy and fast.

**Average Rating:** 4.7/5.0

**Total Reviews:** 68

#### How Do G2 Users Rate Facelift Data Studio?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Attribution:** 7.1/10 (Category avg: 7.9/10)
- **Scalability:** 8.8/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Facelift Data Studio?

- **Seller:** [Facelift](https://www.g2.com/sellers/facelift)
- **Year Founded:** 2011
- **HQ Location:** Hamburg, Germany
- **Twitter:** @facelift  
35 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e2b9edba3007870257f55c2eba8a5c9e30fc6b5329a32fa0bad62173aeab35a2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2714370%2F&secure%5Burl_type%5D=linkedin_company_website)  
148 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 41% Small, 38% Medium

#### What Are Recent G2 Reviews of Facelift Data Studio?

**["Best tool for analytics"](https://www.g2.com/survey_responses/facelift-data-studio-review-8255996)**

**Rating:** 4.5/5.0 stars

_— Jan G._

[Read full review](https://www.g2.com/survey_responses/facelift-data-studio-review-8255996)

**["Review for Quintly"](https://www.g2.com/survey_responses/facelift-data-studio-review-8170735)**

**Rating:** 5.0/5.0 stars

_— sakshi f._

[Read full review](https://www.g2.com/survey_responses/facelift-data-studio-review-8170735)

#### What Are G2 Users Discussing About Facelift Data Studio?

- [What is Social Insider?](https://www.g2.com/discussions/what-is-social-insider)
- [What is social media analytics?](https://www.g2.com/discussions/what-is-social-media-analytics)
- [What is quintly academy?](https://www.g2.com/discussions/what-is-quintly-academy)
- [What is Quintly used for?](https://www.g2.com/discussions/what-is-quintly-used-for) - 1 comment

### [Twitter Analytics](https://www.g2.com/products/twitter-analytics/reviews)

Measure and boost your impact on Twitter.

**Average Rating:** 4.1/5.0

**Total Reviews:** 214

#### How Do G2 Users Rate Twitter Analytics?

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10)
- **Attribution:** 7.2/10 (Category avg: 7.9/10)
- **Scalability:** 7.5/10 (Category avg: 8.6/10)
- **Report Customizability:** 6.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Twitter Analytics?

- **Seller:** [Twitter](https://www.g2.com/sellers/twitter)
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54450df0dc459b6e6f5c47c95721cb3d22a02f872e16efc252a6e03a3f152b6b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F96622%2F&secure%5Burl_type%5D=linkedin_company_website)  
991 employees on LinkedIn®
- **Ownership:** NYSE: TWTR
- **Total Revenue (USD mm):** $3,716

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Higher Education
- **Company Size:** 63% Small, 26% Medium

#### What Do G2 Reviewers Say About Twitter Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **industry-leading tools** of Twitter Analytics, providing valuable insights into interactions and performance.
- Users appreciate the **ease of use** of Twitter Analytics, enjoying its clear insights and user-friendly interface.
- Users appreciate the **top-tier analytics tools** of Twitter Analytics, enhancing their understanding of interactions and performance.

##### Cons

- Users are frustrated with **limited analytics** access due to paywall restrictions, hindering their ability to track performance effectively.
- Users are frustrated by the **limited audience reach** of Twitter Analytics, feeling their insights are now nearly useless.

#### What Are Recent G2 Reviews of Twitter Analytics?

**["The best tool for a social network to analyze real-time metrics"](https://www.g2.com/survey_responses/twitter-analytics-review-9064212)**

**Rating:** 4.0/5.0 stars

_— Jhony R._

[Read full review](https://www.g2.com/survey_responses/twitter-analytics-review-9064212)

**["Twitter Analytics is short, sweet, and direct"](https://www.g2.com/survey_responses/twitter-analytics-review-8975839)**

**Rating:** 4.5/5.0 stars

_— Sara Y._

[Read full review](https://www.g2.com/survey_responses/twitter-analytics-review-8975839)

#### What Are G2 Users Discussing About Twitter Analytics?

- [What is Twitter Analytics used for?](https://www.g2.com/discussions/what-is-twitter-analytics-used-for)

### [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews)

Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring. Unlike traditional social listening tools that focus on keyword volume, Pulsar uses vertical-specific AI and network analysis to identify the specific communities driving online conversations. Pulsar is primarily used for brand tracking, trend spotting/analysis/discovery, campaign measurement, narrative analysis and detection, reputation intelligence, brand crisis monitoring, customer experience, competitive intelligence, and product and marketing innovation. Pulsar collects social, search, news media and web data from 195 countries, detecting and understanding sentiment, topics and emotions in all languages. Beyond national and language coverage, Pulsar collects territory-specific data sources including VK, Naver, and Chinese data sources (Weibo, Little Red Book, Wechat, Baidu).

**Average Rating:** 4.3/5.0

**Total Reviews:** 97

#### How Do G2 Users Rate Pulsar Platform?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Attribution:** 5.5/10 (Category avg: 7.9/10)
- **Scalability:** 8.5/10 (Category avg: 8.6/10)
- **Report Customizability:** 6.9/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Pulsar Platform?

- **Seller:** [Pulsar Platform](https://www.g2.com/sellers/pulsar-platform)
- **HQ Location:** London, United Kingdom
- **Twitter:** @PulsarPlatform  
9,686 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a051ed8621d32ffe82956521be10d42cad709154a710ac55d481094e046fa851&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5064086%2F&secure%5Burl_type%5D=linkedin_company_website)  
158 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 40% Medium, 31% Small

#### What Do G2 Reviewers Say About Pulsar Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** of Pulsar Platform, which greatly enhances user experience and project success.
- Users find Pulsar Platform **exceptionally user-friendly** , benefiting from valuable insights and supportive team guidance.
- Users find the **exceptionally helpful team** at Pulsar invaluable for enhancing audience understanding and project success.
- Users value the **comprehensive analytics** of Pulsar Platform, enhancing audience understanding beyond traditional research methods.
- Users find **Pulsar Platform invaluable** for deep audience insights and seamless integration with their reporting tools.

##### Cons

- Users find the **heavy reliance on X data** challenging, leading to frustrations and complications in their experience.
- Users express frustration with the **heavy reliance on incomplete data** , which complicates their experience with the Pulsar Platform.
- Users are frustrated by the **lack of geo-filtering** for Reddit data, limiting relevance for specific audiences.
- Users find the inability to **geo-filter Reddit data** frustrating, affecting their audience targeting in specific markets.
- Users find the heavy reliance on X data a **painpoint** , which can lead to inaccuracies in relevant information.

#### What Are Recent G2 Reviews of Pulsar Platform?

**["Complete, Intuitive Tool with Powerful Multi-Source Insights and Client-Ready Reports"](https://www.g2.com/survey_responses/pulsar-platform-review-13190816)**

**Rating:** 5.0/5.0 stars

_— Marie B._

[Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-13190816)

**["Tracking by Boolean and Core: deep conversations with a multichannel vision"](https://www.g2.com/survey_responses/pulsar-platform-review-13161900)**

**Rating:** 4.0/5.0 stars

_— ANGY P._

[Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-13161900)

#### What Are G2 Users Discussing About Pulsar Platform?

- [What is Pulsar Platform used for?](https://www.g2.com/discussions/what-is-pulsar-platform-used-for)

### [Eclincher](https://www.g2.com/products/eclincher/reviews)

Eclincher is an AI-powered social media management, brand monitoring, and local SEO tools. Some of Eclincher’s main features include an AI publishing agent, post scheduling, a visual calendar, a unified social inbox, an AI auto-reply agent, web and social monitoring, smart queue auto-publishing, topic-suggested content, advanced live analytics with drag-and-drop customization, post approval, and team collaboration. Ranked #1 for ROI in social media management, eclincher integrates with Facebook, Instagram, X, LinkedIn, Google Business, YouTube, TikTok, Threads, Pinterest, Reddit, and more, boosting local SEO rankings and performance tracking. Eclincher is the ideal solution for managing multiple accounts, tracking performance, and optimizing digital presence. Key Features: - Publishing and Scheduling: Effortlessly plan, schedule, and automate publishing posts with AI agent, visual content calendar and customizable automation queues to streamline workflows. - Unified Social Inbox: Centralize and manage all messages, comments, reviews, and mentions in one place, ensuring no customer interaction is overlooked. Save time with AI Auto Reply agent to do the work for you. - Social Listening: Monitor brand mentions, keywords, hashtags, and industry trends to gain valuable insights and stay ahead of the competition. - Brand Monitoring: Track your brand’s reputation and online presence to understand customer perceptions and address feedback effectively. - Analytics and Reporting: Leverage in-depth analytics and create detailed, customizable reports to measure performance and refine your strategy. - Local Listings Management: Ensure accurate and consistent business information across directories to boost local SEO rankings and online trust. - Local SEO: Enhance your local visibility by optimizing keywords, business profiles, and content to reach your target audience effectively. Eclincher is designed for businesses of all sizes, making it easy to connect with audiences and thrive in the ever-evolving digital landscape.

**Average Rating:** 4.6/5.0

**Total Reviews:** 437

#### How Do G2 Users Rate Eclincher?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Attribution:** 8.8/10 (Category avg: 7.9/10)
- **Scalability:** 9.3/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.7/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Eclincher?

- **Seller:** [Eclincher](https://www.g2.com/sellers/eclincher)
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @eClincher  
10,947 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=25c356d43ae253c95248296c5fe1dea85404c99547ad8fe08d14e27db654bd0b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3038721%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Community Manager, CEO
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 78% Small, 16% Medium

#### What Do G2 Reviewers Say About Eclincher?

_AI-generated summary from verified user reviews_

##### Cons

- Users feel the **cost of Eclincher is high** compared to other programs offering similar features at lower prices.
- Users feel that Eclincher's pricing is **expensive** compared to other similar tools available at lower costs.
- Users find Eclincher's pricing to be **excessively high** compared to similar programs with lower costs.

#### What Are Recent G2 Reviews of Eclincher?

**["AN AMAZING TOOL AND TEAM"](https://www.g2.com/survey_responses/eclincher-review-9559093)**

**Rating:** 5.0/5.0 stars

_— Carlos F._

[Read full review](https://www.g2.com/survey_responses/eclincher-review-9559093)

**["Efficiency and Exceptional Customer Service"](https://www.g2.com/survey_responses/eclincher-review-12210035)**

**Rating:** 5.0/5.0 stars

_— Marc-André D._

[Read full review](https://www.g2.com/survey_responses/eclincher-review-12210035)

#### What Are G2 Users Discussing About Eclincher?

- [What is eclincher used for?](https://www.g2.com/discussions/what-is-eclincher-used-for)

### [Orlo](https://www.g2.com/products/orlo/reviews)

Orlo is obsessed with one thing… “Building stronger and more resilient communities”. Trust is the foundation of any successful community with 42% of the UK population distrusting their local government. Orlo is the only Social Media Management platform purpose-built for the public sector and is already used by over 400 UK public sector organisations. Orlo’s tools include: Social Media Management Platform Social Listening Media Monitoring Insights Chatbot Live Chat Create campaigns that boost engagement, enhance experiences, and build trust, seamlessly uniting the conversations happening across social media platforms.

**Average Rating:** 4.4/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Orlo?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Attribution:** 8.3/10 (Category avg: 7.9/10)
- **Scalability:** 8.7/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.9/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Orlo?

- **Seller:** [Orlo](https://www.g2.com/sellers/orlo)
- **Year Founded:** 2013
- **HQ Location:** Birmingham, Midlands
- **Twitter:** @HelloOrlo  
7,097 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=81bd1a0a2a35bf1db2155bf2f8612dabc9ac9957b4ff9365a519265beca60651&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2819871%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Government Administration
- **Company Size:** 55% Large, 30% Medium

#### What Are Recent G2 Reviews of Orlo?

**["Orlo - the time saving platform for content."](https://www.g2.com/survey_responses/orlo-review-8435106)**

**Rating:** 4.5/5.0 stars

_— Lauren A._

[Read full review](https://www.g2.com/survey_responses/orlo-review-8435106)

**["Importance of use of social media within community policing"](https://www.g2.com/survey_responses/orlo-review-9598937)**

**Rating:** 5.0/5.0 stars

_— Anna S._

[Read full review](https://www.g2.com/survey_responses/orlo-review-9598937)

#### What Are G2 Users Discussing About Orlo?

- [What is Orlo used for?](https://www.g2.com/discussions/what-is-orlo-used-for)

### [Sotrender](https://www.g2.com/products/sotrender/reviews)

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, user demography, content overview and many more, - pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals, - AI-driven Meta ads optimization.

**Average Rating:** 4.8/5.0

**Total Reviews:** 113

#### How Do G2 Users Rate Sotrender?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Attribution:** 9.1/10 (Category avg: 7.9/10)
- **Scalability:** 9.5/10 (Category avg: 8.6/10)
- **Report Customizability:** 9.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Sotrender?

- **Seller:** [Sotrender](https://www.g2.com/sellers/sotrender)
- **Year Founded:** 2010
- **HQ Location:** London
- **Twitter:** @sotrender  
6,547 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa0d1a3dead924127e7647e025b123da11fca5dac24b4f25f54609643df08858&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2594000%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager
- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 54% Small, 29% Medium

#### What Do G2 Reviewers Say About Sotrender?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Sotrender's **analytics tools** invaluable for understanding follower behavior and analyzing content performance effectively.
- Users find Sotrender's **audience analysis capabilities** invaluable for understanding followers and improving content performance.
- Users value the **professional support** from the Sales & CS Team Leader, enhancing their experience with Sotrender.

##### Cons

- Users experience **API limitations** that result in missing stats, often due to Facebook/Instagram changes and availability issues.
- Users find the **initial learning curve steep** , requiring time and effort to fully grasp the platform.

#### What Are Recent G2 Reviews of Sotrender?

**["Helpful tool for everyday analytics"](https://www.g2.com/survey_responses/sotrender-review-12829647)**

**Rating:** 5.0/5.0 stars

_— Anita M._

[Read full review](https://www.g2.com/survey_responses/sotrender-review-12829647)

**["Powerful Benchmarking and Excel Exports That Save Hours"](https://www.g2.com/survey_responses/sotrender-review-13131051)**

**Rating:** 5.0/5.0 stars

_— Michał ._

[Read full review](https://www.g2.com/survey_responses/sotrender-review-13131051)

#### What Are G2 Users Discussing About Sotrender?

- [What do you like most about Sotrender for social media analytics, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-sotrender-for-social-media-analytics-and-what-improvements-could-be-made)
- [What is Sotrender used for?](https://www.g2.com/discussions/what-is-sotrender-used-for)

### [Socialinsider](https://www.g2.com/products/socialinsider/reviews)

Socialinsider helps senior social media leaders benchmark competitors and spot content patterns, so strategy decisions are data-driven. How Socialinsider is different 1. Competitive insights in seconds, not weeks Add competitor profiles and instantly benchmark performance across platforms. Socialinsider aggregates non-owned social data so leaders can see how competitors’ profiles, posts, and engagement evolve over time — without screenshots or spreadsheets. Key capabilities - Competitor profile-level analytics - Cross-platform benchmarking dashboards - Post-level competitor analysis 2. Understand what content actually works in your industry Socialinsider goes beyond surface-level metrics to reveal content patterns and themes driving results across competitors. Leaders can see which formats, topics, and posting behaviors consistently perform — giving real strategic context, not just numbers. Key capabilities - Industry-wide content performance analysis - AI-generated content themes and patterns - Top-performing post discovery across competitors 3. Ask better questions with built-in AI insights Instead of digging through dashboards, just ask. Socialinsider AI works like a strategist in the room — surfacing what matters, flagging what's shifting, and giving you a straight answer without the report-building. Key capabilities - Conversational AI inside the analytics dashboard - Performance, competitor, and content insights on demand - Faster analysis without digging through reports 4. Bring Socialinsider data into the tools you already use With the Socialinsider MCP Connector, your analytics aren’t locked in a dashboard. Connect Socialinsider to AI tools like Claude or ChatGPT to get competitive insights, benchmarks, and content performance data wherever you already work — no tab-switching required. Key capabilities - MCP Connector for AI tool integration - Access Socialinsider data directly inside compatible AI assistants - Competitive and performance insights without leaving your workflow

**Average Rating:** 4.7/5.0

**Total Reviews:** 134

#### How Do G2 Users Rate Socialinsider?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Attribution:** 8.0/10 (Category avg: 7.9/10)
- **Scalability:** 9.2/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Socialinsider?

- **Seller:** [Socialinsider](https://www.g2.com/sellers/socialinsider)
- **Year Founded:** 2017
- **HQ Location:** Bucharest, Romania
- **Twitter:** @socialinsiderio  
1,624 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9d558b762c61835dfc6bd65ad8ef0608f3e3536e2ad0bd8efeab11e2702097d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18014605%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 19% Medium

#### What Do G2 Reviewers Say About Socialinsider?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Socialinsider's **ease of use** exceptional, thanks to its user-friendly interface and helpful support team.
- Users find the **helpful customer support** of Socialinsider outstanding, enhancing their overall experience and satisfaction.
- Users value the **detailed analytics** of Socialinsider, simplifying performance evaluation and competitive benchmarking.
- Users value the **accurate audience analysis** of Socialinsider, enhancing their competitive strategy with insightful statistics.
- Users find the **easy setup** of Socialinsider intuitive, enhancing their overall experience and analysis capabilities.

##### Cons

- Users note the **limited analytics** of Socialinsider, wishing for deeper insights and improved reporting features.
- Users experience **credit system confusion** due to delayed credit release for deleted accounts, hindering their analytical flexibility.
- Users find the **pricing a bit high** , especially for smaller businesses looking for affordable options.
- Users find the **insufficient insights** troubling, particularly regarding mismatched video views for IG reels.
- Users find the **learning curve challenging** initially but adapt over time to Socialinsider's features.

#### What Are Recent G2 Reviews of Socialinsider?

**["Deep Social Media Insights with a Simple UI and Fast, Helpful Support"](https://www.g2.com/survey_responses/socialinsider-review-12685345)**

**Rating:** 5.0/5.0 stars

_— Jan d._

[Read full review](https://www.g2.com/survey_responses/socialinsider-review-12685345)

**["Socialinsider Delivers: Great Features, Easy-to-Use, and Stellar Customer Support"](https://www.g2.com/survey_responses/socialinsider-review-7686358)**

**Rating:** 5.0/5.0 stars

_— Christina W._

[Read full review](https://www.g2.com/survey_responses/socialinsider-review-7686358)

#### What Are G2 Users Discussing About Socialinsider?

- [What does Socialinsider do?](https://www.g2.com/discussions/what-does-socialinsider-do) - 1 upvote
- [What is social media analytics?](https://www.g2.com/discussions/socialinsider-what-is-social-media-analytics) - 1 comment
- [Is social insider free?](https://www.g2.com/discussions/is-social-insider-free) - 1 comment
- [What is Socialinsider?](https://www.g2.com/discussions/what-is-socialinsider)

### [Synthesio](https://www.g2.com/products/synthesio/reviews)

Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence. We help brands turn consumer-generated data into strategic, actionable insights by combining a best-in-class platform, the latest advancements in AI, Ipsos frameworks, and expert consultants. Our platform combines social, search, and survey data from more than 800 million data sources to provide the most complete, accurate picture of markets and consumers. Global consulting teams bring industry expertise, local context, and market research rigor to enable brands to make business decisions with speed, agility, and confidence.

**Average Rating:** 4.3/5.0

**Total Reviews:** 141

#### How Do G2 Users Rate Synthesio?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Attribution:** 8.8/10 (Category avg: 7.9/10)
- **Scalability:** 9.0/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.4/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Synthesio?

- **Seller:** [Ipsos Synthesio](https://www.g2.com/sellers/ipsos-synthesio)
- **Year Founded:** 2006
- **HQ Location:** New York, NY
- **Twitter:** @Synthesio  
8,393 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7173d0a80f1f3f8cb5e8ad714c50500fbc7b9f4bb9eae91f6d8c0422586fd7fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1088807%2F&secure%5Burl_type%5D=linkedin_company_website)  
89 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 43% Large, 27% Medium

#### What Are Recent G2 Reviews of Synthesio?

**["Strategic Data Insights for Stronger Social Media Engagement"](https://www.g2.com/survey_responses/synthesio-review-12670967)**

**Rating:** 5.0/5.0 stars

_— Adrian Kurt C._

[Read full review](https://www.g2.com/survey_responses/synthesio-review-12670967)

**["An essential tool for social intelligence, designed to be the best for an agile and relevant use."](https://www.g2.com/survey_responses/synthesio-review-7033007)**

**Rating:** 4.5/5.0 stars

_— Verified User in Market Research_

[Read full review](https://www.g2.com/survey_responses/synthesio-review-7033007)

#### What Are G2 Users Discussing About Synthesio?

- [What is Synthesio used for?](https://www.g2.com/discussions/what-is-synthesio-used-for)

### [NUVI](https://www.g2.com/products/nuvi/reviews)

Nuvi is a social analytics and customer experience management platform built on a proprietary language engine which listens with industry-leading accuracy. Nuvi helps you listen, plan, publish, engage, analyze, locate, review, and capture your way to better customer experiences.

**Average Rating:** 4.2/5.0

**Total Reviews:** 127

#### How Do G2 Users Rate NUVI?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Attribution:** 6.4/10 (Category avg: 7.9/10)
- **Scalability:** 8.0/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind NUVI?

- **Seller:** [Reputation](https://www.g2.com/sellers/reputation)
- **Year Founded:** 2006
- **HQ Location:** San Ramon, CA
- **Twitter:** @Reputation\_Com  
10,930 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd8ab4194897457b9490b1a63309e03ed802416797d3e7a6e4765f7bf427840b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1579888%2F&secure%5Burl_type%5D=linkedin_company_website)  
707 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager
- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 57% Small, 34% Medium

#### What Are Recent G2 Reviews of NUVI?

**["social listening"](https://www.g2.com/survey_responses/nuvi-review-8159700)**

**Rating:** 5.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/nuvi-review-8159700)

**["Exceptional Reporting Features"](https://www.g2.com/survey_responses/nuvi-review-8231808)**

**Rating:** 5.0/5.0 stars

_— Matthew D._

[Read full review](https://www.g2.com/survey_responses/nuvi-review-8231808)

#### What Are G2 Users Discussing About NUVI?

- [What is NUVI used for?](https://www.g2.com/discussions/what-is-nuvi-used-for)

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Listening Tools](/categories/social-media-listening-tools)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Analytics Themes](/categories/social-media-analytics/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated 

Products classified in the overall Social Media Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Social Media Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Social Media Analytics category.

In addition to qualifying for inclusion in the Social Media Analytics Software category, to qualify for inclusion in the Enterprise Business Social Media Analytics Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

Show More

* * *

## How Do You Choose the Right Social Media Analytics Software?

### What You Should Know About Social Media Analytics Software

### What is Social Media Analytics Software?

Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media.

Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical.

Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike.

With social media analytics software, you can:

- Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel
- Understand social media following through audience demographics
- Identify the content that best resonates with audiences to use as a basis for future marketing strategies
- Discover influencers to tap into as potential brand advocates
- Track performance of paid social media campaigns to determine ROI
- Gain insights on competitors through competitive analysis functionality

### Why Use Social Media Analytics Software?

There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well.

Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions.

Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

### Who Uses Social Media Analytics Software?

What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic.

For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics.

Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software.

A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

### Social Media Analytics Software Features

Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:

**Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.

**Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.

**Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.

**Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.

**Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.

**Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.

### Software and Services Related to Social Media Analytics Software

There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers.

Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.