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The Top 20 Easiest To Use Social Media Advertising Software

See the top Social Media Advertising Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

wetracked.io

9.6

Overall Usability Score

9.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.1

9.8

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

98%

Mid Market

Zocket

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.8

Ease of Use

Average: 9.1

9.9

Meets Requirements

Average: 9.2

10.0

Customer Segment Breakdown

Small Business

46%

Mid Market

46%

Enterprise

Vista Social

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.6

Ease of Use

Average: 9.1

9.7

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

72%

Mid Market

26%

Enterprise

Constant Contact

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

71%

Mid Market

23%

Enterprise

Foreplay

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.2

9.2

Customer Segment Breakdown

Small Business

94%

Mid Market

Enterprise

Hootsuite

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

59%

Mid Market

29%

Enterprise

12%

Cloud Campaign

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

10.0

Ease of Use

Average: 9.1

9.5

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

89%

Mid Market

Enterprise

SOCi

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.9

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

53%

Mid Market

30%

Enterprise

16%

edrone

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

73%

Mid Market

26%

Enterprise

#10

Intuit Mailchimp All-in-One Marketing Platform

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

72%

Mid Market

20%

Enterprise

#11

Pencil

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.9

Ease of Use

Average: 9.1

9.8

Meets Requirements

Average: 9.2

9.8

Customer Segment Breakdown

Small Business

79%

Mid Market

21%

#12

Facelift Cloud

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

9.9

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

22%

Mid Market

51%

Enterprise

27%

#13

Influ2

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

17%

Mid Market

64%

Enterprise

19%

#14

LocaliQ

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

71%

Mid Market

25%

Enterprise

#15

HubSpot Marketing Hub

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.4

Ease of Use

Average: 9.1

8.7

Meets Requirements

Average: 9.2

8.5

Customer Segment Breakdown

Small Business

53%

Mid Market

41%

Enterprise

#16

Semrush

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.1

Ease of Use

Average: 9.1

8.4

Meets Requirements

Average: 9.2

9.0

Customer Segment Breakdown

Small Business

66%

Mid Market

29%

Enterprise

#17

PlayPlay

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.8

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

18%

Mid Market

34%

Enterprise

48%

#18

ActiveCampaign

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.2

Ease of Use

Average: 9.1

8.2

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

92%

Mid Market

Enterprise

#19

AdCreative.ai

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.2

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.2

8.3

Customer Segment Breakdown

Small Business

91%

Mid Market

Enterprise

#20

Facebook for Business

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.1

7.8

Ease of Use

Average: 9.1

7.8

Meets Requirements

Average: 9.2

8.6

Customer Segment Breakdown

Small Business

66%

Mid Market

26%

Enterprise