# Mejor Software de publicidad en redes sociales para Empresas

## How Many Software de publicidad en redes sociales Products Does G2 Track?

**Total Products under this Category:** 275

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Markopolo (+2.78%) - Among all products in this category, Markopolo recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Software de publicidad en redes sociales Products?

**Por qué puedes confiar en las clasificaciones de software de G2:**

- 30 Analistas y Expertos en Datos
- 75,700+ Reseñas auténticas
- 275+ Productos
- Clasificaciones Imparciales

Las clasificaciones de software de G2 se basan en reseñas de usuarios verificadas, moderación rigurosa y una metodología de investigación consistente mantenida por un equipo de analistas y expertos en datos. Cada producto se mide utilizando los mismos criterios transparentes, sin colocación pagada ni influencia del proveedor. Aunque las reseñas reflejan experiencias reales de los usuarios, que pueden ser subjetivas, ofrecen información valiosa sobre cómo funciona el software en manos de profesionales. Juntos, estos aportes impulsan el G2 Score, una forma estandarizada de comparar herramientas dentro de cada categoría.

## G2 Grid® for Software de publicidad en redes sociales
 ![G2 Grid® for Software de publicidad en redes sociales plotting products by satisfaction and market presence](https://www.g2.com/es/categories/social-media-advertising/grids.png?focus%5B%5D=1616&focus%5B%5D=364&focus%5B%5D=39215&focus%5B%5D=5974&focus%5B%5D=5328&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=58605)

Highlighted products: Hootsuite, HubSpot Marketing Hub, SOCi, Prisma, LinkedIn Marketing Solutions, Facebook for Business, LocaliQ, y Smartly.

Underlying data: [Grid® JSON](https://www.g2.com/es/categories/social-media-advertising/grids.json?focus%5B%5D=hootsuite&focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=soci&focus%5B%5D=prisma-mediaocean&focus%5B%5D=linkedin-marketing-solutions&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=smartly&segment=enterprise)

**Sponsored**

### Criteo GO

Criteo GO es una plataforma publicitaria de autoservicio impulsada por IA, diseñada para marcas de comercio electrónico y DTC que desean lanzar campañas de alto rendimiento rápidamente, sin la complejidad de gestionar múltiples plataformas publicitarias. Una plataforma de marketing de rendimiento de autoservicio completa y de extremo a extremo, Criteo GO ayuda a las empresas a descubrir nuevo tráfico, adquirir clientes y mejorar el rendimiento a gran escala. Construido como un punto de entrada simple y liderado por el marketing para anunciantes nuevos en Criteo, Criteo GO guía a los usuarios desde la incorporación hasta el lanzamiento de la campaña para asegurar el éxito desde el principio. La incorporación guiada, las plantillas de campaña optimizadas que cubren todo el embudo de marketing y las herramientas de autoservicio intuitivas con claros conocimientos de rendimiento hacen que la publicidad comercial sofisticada sea accesible para equipos de cualquier tamaño. En el núcleo de Criteo GO está Criteo AI, impulsado por más de 20 años de inteligencia comercial, señales de comercio en tiempo real y miles de millones de interacciones de compras. Esta inteligencia alimenta un targeting más inteligente de embudo completo, optimización automatizada, alcance multicanal y anuncios más relevantes, ayudando a los anunciantes a llegar a compradores con alta intención con precisión y menos esfuerzo manual. La plataforma optimiza automáticamente las pujas, el targeting y los creativos utilizando miles de señales por segundo, para que los equipos puedan centrarse en el crecimiento en lugar de en la gestión manual de campañas. Criteo GO está diseñado para anunciantes, especialmente marcas nuevas en Criteo y PYMEs, que buscan ejecutar campañas de marketing de rendimiento que sean simples de configurar, rápidas de lanzar y construidas para escalar. Desde la incorporación hasta la activación de la campaña, todo el flujo de trabajo está optimizado para que las campañas comiencen a rendir en días, no semanas. Las capacidades clave incluyen: 1. Alcance multicanal por diseño: llega a los compradores a través de la web abierta, aplicaciones y redes sociales utilizando formatos de anuncios de display, video y nativos, todo dentro de una sola campaña. 2. Rendimiento de embudo completo: impulsa el descubrimiento, adquiere nuevos clientes y maximiza las conversiones a lo largo del recorrido del comprador. 3. Automatización de Criteo AI: configuración de campañas, targeting, pujas y optimización creativa manejados automáticamente utilizando datos a nivel de producto, comportamiento del comprador y contexto del editor. 4. Informes transparentes: claros conocimientos de rendimiento y análisis accionables para que los anunciantes siempre sepan qué está funcionando. 5. Autoservicio guiado: no se requiere experiencia técnica profunda; las recomendaciones asistidas por IA guían a los usuarios en cada paso. Criteo GO está construido sobre una base de datos de comercio en tiempo real y señales de compras en vivo, incluidos datos a nivel de producto, comportamiento del comprador y contexto del editor, que impulsan un targeting más preciso y mejores predicciones en cada canal y formato. El resultado es una plataforma que elimina flujos de trabajo fragmentados y restricciones específicas de canal, haciendo que la publicidad de rendimiento multicanal y de embudo completo sea más simple, más transparente y más efectiva, especialmente para equipos en crecimiento. Ya sea que seas un especialista en marketing de crecimiento, un gerente de comercio electrónico o un fundador, Criteo GO te ayuda a impulsar las ventas más rápido con menos trabajo manual.

[Visitar sitio web](https://www.g2.com/es/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=279&secure%5Bchosen_at%5D=2026-08-12T09%3A59%3A09Z&secure%5Bdisplayable_resource_id%5D=279&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=279&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=279&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fes%2Fcategories%2Fsocial-media-advertising%2Fenterprise&secure%5Btoken%5D=94778a63944a1967a71567f22d09bc2096e534ab1ea1672bd3ffa25789c33e40&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dsocial_media_advertising&secure%5Burl_type%5D=custom_url)

### [Hootsuite](https://www.g2.com/es/products/hootsuite/reviews)

La mayoría de los equipos todavía trabajan con herramientas y flujos de trabajo diseñados para otra época: paneles de control, aprobaciones y sistemas desconectados que los ralentizan. Muchos han añadido IA, pero no han cambiado la forma en que se realiza el trabajo. Las redes sociales se mueven demasiado rápido para eso. Es por eso que reconstruimos Hootsuite con la IA como base, no como una característica. Hootsuite Social OS ayuda a los equipos a pasar de reaccionar después de que el momento ha pasado a actuar en tiempo real con IA que lo hace tan fácil como chatear. Así es como estamos transformando la forma en que los equipos se mueven, deciden y crecen. Menos tiempo navegando por el software. Más tiempo actuando sobre las ideas. Ese es el futuro que estamos construyendo. --- Hootsuite Social OS ofrece a los equipos de marketing, comunicaciones y análisis un sistema conectado para detectar lo que está dando forma a su marca en tiempo real, entender lo que significa y coordinar la acción en toda la organización antes de que se cierre la ventana de oportunidad. Hootsuite Social OS es una opción fuerte para los equipos de marketing, comunicaciones, marca y estrategia social que necesitan inteligencia social conectada directamente a la ejecución en toda la empresa, no otro panel de escucha para monitorear de forma aislada, para que puedan moverse a la velocidad de las redes sociales y mantenerse a la vanguardia. Características clave de Hootsuite \> Inteligencia social en tiempo real: Lumen te ayuda a detectar las señales que están dando forma a tu mercado, desde la percepción de la marca y las tendencias emergentes hasta los movimientos competitivos y los cambios en los consumidores, destacando las ideas que importan y ayudándote a actuar sobre ellas antes de que se cierre la ventana de oportunidad. \> Capa de orquestación de IA conversacional: Haz preguntas a Wisdom en lenguaje sencillo y obtén respuestas citadas y accionables basadas en tus datos sociales en vivo, contexto de marca y rendimiento histórico. Y todo es tan fácil como chatear. \> Publicación y planificación conectadas: Con Perch, puedes convertir ideas en contenido programado o publicado en minutos, sin cambiar de pestaña o perder el contexto. Atención al cliente unificada: Gestiona comentarios, mensajes y menciones a través de canales en un solo lugar a través de Nest, con respuestas asistidas por IA y enrutamiento de flujos de trabajo. \> Defensa de los empleados: Convierte a tus voces más confiables, tu gente, en embajadores de la marca. Parliament les permite compartir fácilmente contenido alineado con la marca con sus propias redes para ampliar el alcance y reducir la dependencia de medios pagados. Los conectores MCP para Lumen, Perch y Nest llevan las capacidades de Hootsuite Social OS a las herramientas de IA que los equipos ya utilizan, incluyendo Claude y ChatGPT. Así, los equipos pueden redactar, programar, publicar, interactuar y medir en todos sus canales a través de Hootsuite sin pasar cada día en un panel de control, calendario o cuadro de redacción.

**Average Rating:** 4.3/5.0

**Total Reviews:** 7,369

#### How Do G2 Users Rate Hootsuite?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.5/10 (Category avg: 8.7/10)
- **Rendimiento y fiabilidad:** 8.6/10 (Category avg: 8.6/10)
- **Capacidad de flujo de trabajo:** 8.3/10 (Category avg: 8.5/10)
- **Optimización de campañas:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Hootsuite?

- **Vendedor:** [Hootsuite](https://www.g2.com/es/sellers/hootsuite)
- **Sitio web de la empresa:** hootsuite.com
- **Año de fundación:** 2008
- **Ubicación de la sede:** Vancouver, BC
- **Twitter:** @hootsuite  
6,164,377 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,772 empleados en LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Redes Sociales, Gerente de Marketing
- **Top Industries:** Marketing y publicidad, Gestión de organizaciones sin fines de lucro
- **Company Size:** 59% Small, 29% Medium

#### What Do G2 Reviewers Say About Hootsuite?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **eficiente programación de publicaciones** , lo que permite una gestión fluida del contenido en múltiples plataformas.
- A los usuarios les encanta la **facilidad de uso** de Hootsuite, apreciando lo rápido que pueden gestionar todas sus redes sociales.
- Los usuarios valoran la **programación eficiente** de Hootsuite, lo que permite publicar de manera consistente en múltiples plataformas sin esfuerzo.
- Los usuarios valoran la **gestión centralizada** de Hootsuite, reduciendo significativamente el tiempo dedicado a la supervisión de redes sociales.
- Los usuarios aprecian la **facilidad de programar publicaciones** en múltiples plataformas, mejorando significativamente la eficiencia de su gestión de redes sociales.

##### Cons

- Los usuarios encuentran **características limitadas** en Hootsuite, particularmente en la selección y recorte de fotos de portada para publicaciones de Instagram.
- Los usuarios están frustrados por **la falta de funciones** como la selección directa de fotos de portada y las capacidades limitadas para menciones sin etiquetar.
- Los usuarios encuentran el precio de Hootsuite **prohibitivo** , especialmente en comparación con competidores con características similares a costos más bajos.
- Los usuarios consideran que los **altos precios** de Hootsuite son una desventaja notable en comparación con los competidores con características similares.
- Los usuarios enfrentan **problemas de publicación** con Hootsuite, incluyendo limitaciones en la carga de fotos y fallos inesperados en las publicaciones.

#### What Are Recent G2 Reviews of Hootsuite?

**["Hootsuite hace que la programación y los informes multiplataforma sean sencillos"](https://www.g2.com/es/survey_responses/hootsuite-review-13039785)**

**Rating:** 5.0/5.0 stars

_— SAID B._

[Read full review](https://www.g2.com/es/survey_responses/hootsuite-review-13039785)

**["Hootsuite hace que la publicación en múltiples plataformas sea predecible y fácil"](https://www.g2.com/es/survey_responses/hootsuite-review-13223600)**

**Rating:** 4.5/5.0 stars

_— Ujjwal N._

[Read full review](https://www.g2.com/es/survey_responses/hootsuite-review-13223600)

#### What Are G2 Users Discussing About Hootsuite?

- [¿Cómo está ayudando Hootsuite a las empresas a gestionar su presencia en las redes sociales de manera más efectiva y eficiente?](https://www.g2.com/es/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments
- [¿Cómo se está utilizando Hootsuite para mejorar la eficiencia operativa y la experiencia del usuario en su campo específico?](https://www.g2.com/es/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments
- [¿Para qué se utiliza Hootsuite?](https://www.g2.com/es/discussions/what-is-hootsuite-used-for) - 2 comments
- [¿Para qué se utiliza Hootsuite Social Advertising?](https://www.g2.com/es/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment
- [¿Qué obtienes con Hootsuite gratis?](https://www.g2.com/es/discussions/what-do-you-get-with-free-hootsuite) - 4 comments

### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,255

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform.
- Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes.
- Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes.
- Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management.
- Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts.

##### Cons

- Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features.
- Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors.
- Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts.
- Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow.
- Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Centralized Data Management with Outstanding AI Features"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13244122)**

**Rating:** 5.0/5.0 stars

_— Jason N._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13244122)

**["Easy Navigation, Centralised Data, Powerful Filters, and Great Value in HubSpot Marketing Hub"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13234075)**

**Rating:** 5.0/5.0 stars

_— Vikas G._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13234075)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 2 comments

### [SOCi](https://www.g2.com/products/soci/reviews)

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data.

**Average Rating:** 4.5/5.0

**Total Reviews:** 4,498

#### How Do G2 Users Rate SOCi?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SOCi?

- **Seller:** [SOCi](https://www.g2.com/sellers/soci)
- **Company Website:** www.soci.ai
- **Year Founded:** 2012
- **HQ Location:** San Diego, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f30660293f046bdf007cf6ccdb8a88b1f8ee00b070671c1b2c97987b513b045&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoci-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
624 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Property Manager
- **Top Industries:** Real Estate, Marketing and Advertising
- **Company Size:** 50% Small, 29% Medium

#### What Do G2 Reviewers Say About SOCi?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SOCi, enjoying hassle-free onboarding and simple content management across platforms.
- Users value the **easy and convenient post scheduling** of SOCi, allowing them to stay organized and efficient.
- Users find SOCi **exceptionally helpful** for managing reviews and social media, with easy setup and responsive support.
- Users value the **centralized management** of SOCi, as it simplifies their social media handling and saves time.
- Users praise SOCi for its **ease of scheduling** , enabling effective management of social media across multiple platforms seamlessly.

##### Cons

- Users criticize SOCi for **missing features** such as robust customizations and improved reporting capabilities, impacting efficiency.
- Users find SOCi has **limited features** , lacking options for customization and necessary tools for effective social media management.
- Users are frustrated by **posting issues** in SOCi, including lack of calendar integration and inability to delete posts.
- Users note a **steep learning curve** for SOCi, requiring time and additional training to feel proficient.
- Users feel that SOCi requires **improvement in accuracy and flexibility** for reporting and listings management.

#### What Are Recent G2 Reviews of SOCi?

**["SOCI streamlines social media management, boosting online presence and accountability"](https://www.g2.com/survey_responses/soci-review-9655437)**

**Rating:** 5.0/5.0 stars

_— Stephanie O._

[Read full review](https://www.g2.com/survey_responses/soci-review-9655437)

**["Best way post across platforms!"](https://www.g2.com/survey_responses/soci-review-8863148)**

**Rating:** 5.0/5.0 stars

_— Tori W._

[Read full review](https://www.g2.com/survey_responses/soci-review-8863148)

### [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)

As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information.

**Average Rating:** 4.0/5.0

**Total Reviews:** 426

#### How Do G2 Users Rate Prisma?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10)
- **Workflow Capability:** 7.3/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 7.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Prisma?

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean  
9,812 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,157 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Assistant Media Planner, Media Planner
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 50% Large, 38% Medium

#### What Do G2 Reviewers Say About Prisma?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Prisma to be **easy to use and navigate** , appreciating the organized data and daily functionality.
- Users value the **efficiency** of Prisma, appreciating its streamlined approval process that enhances accuracy and job optimization.
- Users value the **streamlined campaign management** features of Prisma, enhancing organization and minimizing manual follow-ups.
- Users value the **intuitive navigation** of Prisma, finding it visually clear and easy to use.
- Users praise Prisma's **clear and easy-to-navigate interface** , enhancing their experience in media planning and budgeting.

##### Cons

- Users find the **slow performance** of Prisma frustrating, affecting usability and campaign creation efficiency.
- Users experience **error issues** with Prisma, including slow load times and lost changes during data entry.
- Users find the **functionality limitations** of Prisma frustrating, highlighting a steep learning curve and UI clunkiness.
- Users face frequent **technical issues** with Prisma, causing frustration during invoice uploads and data reconciliation.
- Users find Mediaocean **not user-friendly** , citing non-intuitive design and quirks that complicate the learning process.

#### What Are Recent G2 Reviews of Prisma?

**["Essential for Campaign Billing, But Support Needs Improvement"](https://www.g2.com/survey_responses/prisma-review-11841592)**

**Rating:** 5.0/5.0 stars

_— GAURAV K._

[Read full review](https://www.g2.com/survey_responses/prisma-review-11841592)

**["Prisma: Essential Tool for Streamlined Campaign Budget Management"](https://www.g2.com/survey_responses/prisma-review-11803323)**

**Rating:** 5.0/5.0 stars

_— Saurav K._

[Read full review](https://www.g2.com/survey_responses/prisma-review-11803323)

#### What Are G2 Users Discussing About Prisma?

- [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for)

### [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)

LinkedIn Marketing Solutions is a comprehensive suite of advertising tools designed to help businesses effectively reach and engage a professional audience on the world's largest professional network. By leveraging LinkedIn's unique data and targeting capabilities, companies can generate leads, drive website traffic, and build brand awareness among a community of over 1 billion professionals worldwide. Key Features and Functionality: - Sponsored Content: Create media-rich ads that appear directly in the LinkedIn feed, allowing for seamless integration with users' professional content consumption. - Sponsored Messaging: Send personalized messages to your target audience through LinkedIn Messaging, facilitating direct and meaningful engagement. - Dynamic Ads: Utilize LinkedIn profile data to deliver personalized ads at scale, featuring elements like the recipient's company name or job title for increased relevance. - Text Ads: Develop self-service, pay-per-click desktop ads that can be created quickly, offering a cost-effective way to reach your audience. - Advanced Targeting: Reach the right professionals based on industry, seniority, job function, and more, ensuring your message resonates with the intended audience. - Analytics and Reporting: Measure the true impact of your LinkedIn ads with comprehensive analytics, allowing for optimization and improved return on investment. Primary Value and Solutions Provided: LinkedIn Marketing Solutions empowers businesses to connect with a highly qualified and engaged professional audience, making it particularly effective for B2B marketing efforts. By offering precise targeting options and a variety of ad formats, it enables companies to tailor their campaigns to specific objectives, whether it's lead generation, brand awareness, or driving website traffic. The platform's integration with LinkedIn's extensive professional data ensures that marketing efforts are directed toward the most relevant and valuable prospects, enhancing the efficiency and effectiveness of advertising campaigns.

**Average Rating:** 4.0/5.0

**Total Reviews:** 259

#### How Do G2 Users Rate LinkedIn Marketing Solutions?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10)
- **Workflow Capability:** 7.4/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 7.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind LinkedIn Marketing Solutions?

- **Seller:** [LinkedIn](https://www.g2.com/sellers/linkedin)
- **Year Founded:** 2003
- **HQ Location:** Sunnyvale, CA
- **Twitter:** @LinkedIn  
1,831,939 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=decb61700e520517627441e163dacb768f00df0ddc5921e3fc96f217b5e8df8f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1337%2F&secure%5Burl_type%5D=linkedin_company_website)  
23,539 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 45% Small, 40% Medium

#### What Do G2 Reviewers Say About LinkedIn Marketing Solutions?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **first-party data integration** of LinkedIn Marketing Solutions for precise B2B targeting and effective campaigns.
- Users commend the **superior targeting capabilities** of LinkedIn Marketing Solutions for effective B2B advertising campaigns.
- Users find **LinkedIn Marketing Solutions easy to use** , especially for setting up and planning B2B campaigns effectively.
- Users value the **super-detailed targeting options** of LinkedIn Marketing Solutions, enhancing lead generation for precise audiences.
- Users value the **precise targeting** of LinkedIn Marketing Solutions, yielding strong lead generation and high-quality results.

##### Cons

- Users find LinkedIn Marketing Solutions to be **expensive** , with high CPC/CPM making budget management challenging.
- Users find the **high subscription cost** challenging, especially for smaller budgets compared to other ad platforms.
- Users find the **limited features** of LinkedIn Marketing Solutions hinder their advertising effectiveness and budget management.
- Users find the reporting dashboard **not intuitive** and less customizable compared to other advertising tools.
- Users find LinkedIn Marketing Solutions' **ad management issues** challenging, noting high costs and occasional targeting inaccuracies.

#### What Are Recent G2 Reviews of LinkedIn Marketing Solutions?

**["Effortless Lead Gen with Stellar Integration"](https://www.g2.com/survey_responses/linkedin-marketing-solutions-review-12735279)**

**Rating:** 4.5/5.0 stars

_— Katie O._

[Read full review](https://www.g2.com/survey_responses/linkedin-marketing-solutions-review-12735279)

**["Precision Targeting, But Pricy for Small Budgets"](https://www.g2.com/survey_responses/linkedin-marketing-solutions-review-12821494)**

**Rating:** 5.0/5.0 stars

_— Peter C._

[Read full review](https://www.g2.com/survey_responses/linkedin-marketing-solutions-review-12821494)

#### What Are G2 Users Discussing About LinkedIn Marketing Solutions?

- [What is LinkedIn Marketing Solutions used for?](https://www.g2.com/discussions/what-is-linkedin-marketing-solutions-used-for)
- [How can I market on LinkedIn for free?](https://www.g2.com/discussions/how-can-i-market-on-linkedin-for-free) - 1 comment
- [What are the advantages and disadvantages for marketers using LinkedIn?](https://www.g2.com/discussions/what-are-the-advantages-and-disadvantages-for-marketers-using-linkedin)
- [What are marketing solutions?](https://www.g2.com/discussions/what-are-marketing-solutions) - 1 comment
- [How can LinkedIn be used for marketing?](https://www.g2.com/discussions/how-can-linkedin-be-used-for-marketing) - 1 comment

### [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,392

#### How Do G2 Users Rate Facebook for Business?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Facebook for Business?

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta  
9,891,711 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website)  
158,764 employees on LinkedIn®
- **Ownership:** NASDAQ: META

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 67% Small, 26% Medium

#### What Do G2 Reviewers Say About Facebook for Business?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly.
- Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses.
- Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction.
- Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement.
- Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease.

##### Cons

- Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement.
- Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction.
- Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges.
- Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience.
- Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management.

#### What Are Recent G2 Reviews of Facebook for Business?

**["Strong Targeting and High ROI with Smooth Meta Integrations"](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)**

**Rating:** 4.0/5.0 stars

_— Mrudu P._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)

**["Easy-to-Use Hub for Managing Multiple FB Pages"](https://www.g2.com/survey_responses/facebook-for-business-review-13240654)**

**Rating:** 4.5/5.0 stars

_— Sohail A._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-13240654)

#### What Are G2 Users Discussing About Facebook for Business?

- [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments
- [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments

### [LocaliQ](https://www.g2.com/products/localiq/reviews)

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,064

#### How Do G2 Users Rate LocaliQ?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.6/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind LocaliQ?

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** www.gannett.com
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65dc8c58123a4e0b1575ef00b11f1e89f596276532208c053019987fa8bf6ce2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgannett%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,795 employees on LinkedIn®
- **Ownership:** NYSE: GCI

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About LocaliQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **dedicated customer support** from LocaliQ, enhancing their experience with personalized assistance and effective campaigns.
- Users value the **personalized support** from LocaliQ, appreciating their consistent communication and genuine commitment to success.
- Users appreciate the **dedicated support team** of LocaliQ, enhancing campaign implementation and overall success.
- Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and advertising outreach.
- Users value the **ease of use** of LocaliQ, which streamlines workflows and simplifies campaign management for businesses.

##### Cons

- Users find LocaliQ to be **expensive** , with high costs leading to unsatisfactory lead generation and financial strain.
- Users note the **high costs** of LocaliQ, making it challenging for small businesses to justify the expenses.
- Users express concern over **limited features** , citing vague metrics and lack of innovation in supporting business growth.
- Users express concerns over **poor customer support** , citing slow email responses and lack of effective communication.
- Users report **poor sales performance** from LocaliQ, feeling misled about lead generation and facing communication issues.

#### What Are Recent G2 Reviews of LocaliQ?

**["Across the Board campaigns for online advertisers."](https://www.g2.com/survey_responses/localiq-review-13177634)**

**Rating:** 4.0/5.0 stars

_— Rob A._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13177634)

**["A Trusted Partner in Growing My Business"](https://www.g2.com/survey_responses/localiq-review-13170809)**

**Rating:** 5.0/5.0 stars

_— Michael W._

[Read full review](https://www.g2.com/survey_responses/localiq-review-13170809)

#### What Are G2 Users Discussing About LocaliQ?

- [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for)
- [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment
- [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote
- [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment
- [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment

### [Smartly](https://www.g2.com/products/smartly/reviews)

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io.

**Average Rating:** 4.4/5.0

**Total Reviews:** 433

#### How Do G2 Users Rate Smartly?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Smartly?

- **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io)
- **Company Website:** smartly.io
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Finland
- **Twitter:** @smartlyio  
2,242 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b042adf95da0d3edc514fcb221c9fd283b75d70de95a5f2916147379bfef1f08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3199750%2F&secure%5Burl_type%5D=linkedin_company_website)  
966 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 50% Medium, 30% Large

#### What Are Recent G2 Reviews of Smartly?

**["Smartly Elevates Campaign Management with Ease"](https://www.g2.com/survey_responses/smartly-review-13121983)**

**Rating:** 5.0/5.0 stars

_— Jesus R._

[Read full review](https://www.g2.com/survey_responses/smartly-review-13121983)

**["New Features That Boost Campaign Optimization and ROI"](https://www.g2.com/survey_responses/smartly-review-13121641)**

**Rating:** 4.5/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/smartly-review-13121641)

#### What Are G2 Users Discussing About Smartly?

- [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for)

### [Constant Contact](https://www.g2.com/products/constant-contact/reviews)

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com

**Average Rating:** 4.1/5.0

**Total Reviews:** 7,240

#### How Do G2 Users Rate Constant Contact?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Constant Contact?

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** www.constantcontact.com
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,156 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Owner
- **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
- **Company Size:** 70% Small, 23% Medium

#### What Do G2 Reviewers Say About Constant Contact?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Constant Contact's **ease of use** exceptional, facilitating effortless campaign creation and management for small businesses.
- Users appreciate the **easy creation of campaigns** with Constant Contact, enhancing engagement and efficiency for small businesses.
- Users value the **user-friendly email builder** of Constant Contact, making campaign creation and management effortless.
- Users appreciate how **simple** it is to create consistent newsletters and engaging social media posts for their audience.
- Users find Constant Contact **incredibly helpful** for managing email campaigns efficiently and training new team members easily.

##### Cons

- Users find **missing features** in Constant Contact, such as inadequate search and limited design options, disappointing.
- Users find the **limited customization options** restrictive, impacting their ability to create personalized campaigns effectively.
- Users find the **limited features** of Constant Contact may not justify its pricing for their specific needs.
- Users express frustration over **limited templates** , wishing for more design options and customization in Constant Contact.
- Users find the **layout issues** in Constant Contact frustrating, leading to confusion in navigation and tool access.

#### What Are Recent G2 Reviews of Constant Contact?

**["Easy, Professional Email Campaigns with Great Templates and Analytics"](https://www.g2.com/survey_responses/constant-contact-review-13141870)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/survey_responses/constant-contact-review-13141870)

**["Constant Contact: User-Friendly and the Best Overall for Email Campaigns"](https://www.g2.com/survey_responses/constant-contact-review-13226636)**

**Rating:** 5.0/5.0 stars

_— Barbara Sue G._

[Read full review](https://www.g2.com/survey_responses/constant-contact-review-13226636)

#### What Are G2 Users Discussing About Constant Contact?

- [How are small businesses using Constant Contact to enhance their email marketing campaigns effectively?](https://www.g2.com/discussions/how-are-small-businesses-using-constant-contact-to-enhance-their-email-marketing-campaigns-effectively) - 3 comments
- [What is Constant Contact used for?](https://www.g2.com/discussions/constant-contact-what-is-constant-contact-used-for) - 4 comments, 1 upvote
- [Does Constant Contact have a CRM?](https://www.g2.com/discussions/does-constant-contact-have-a-crm) - 2 comments
- [How do I stop Constant Contact emails?](https://www.g2.com/discussions/how-do-i-stop-constant-contact-emails) - 2 comments
- [What is constant contact used for?](https://www.g2.com/discussions/what-is-constant-contact-used-for) - 1 comment

### [Influ2](https://www.g2.com/products/influ2/reviews)

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.

**Average Rating:** 4.6/5.0

**Total Reviews:** 158

#### How Do G2 Users Rate Influ2?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.4/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Influ2?

- **Seller:** [Influ2](https://www.g2.com/sellers/influ2)
- **Company Website:** www.influ2.com
- **Year Founded:** 2017
- **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
- **Twitter:** @influ2\_on  
381 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=047517497f8a25e7a8d36f355d3daef9d994265dabe9356a72c55c2e5a863549&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18119989%2F&secure%5Burl_type%5D=linkedin_company_website)  
137 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 65% Medium, 18% Large

#### What Do G2 Reviewers Say About Influ2?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **responsive customer support** of Influ2, which enhances their campaign creation and analysis experience.
- Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign effectiveness.
- Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding process.
- Users praise Influ2 for its **personalized audience targeting** , enhancing ABM campaigns through precise decision-maker engagement.
- Users value the **hyper-personalized engagement** of Influ2, enhancing targeting and effectiveness in reaching key decision-makers.

##### Cons

- Users find the **ad approval process confusing** and face challenges benchmarking performance across different platforms.
- Users find the **limited reporting** structure of Influ2 insufficient, hindering campaign planning and performance tracking.
- Users find the **complex setup** of Influ2 time-consuming, but appreciate the support during onboarding and implementation.
- Users find the **limited ad group space** and match rate issues reduce overall efficiency and effectiveness of Influ2.
- Users face **ad management issues** due to limited ad group numbers and inadequate match rate insights.

#### What Are Recent G2 Reviews of Influ2?

**["Essential CBM Tool with Smooth Onboarding"](https://www.g2.com/survey_responses/influ2-review-12513408)**

**Rating:** 4.5/5.0 stars

_— Jay A._

[Read full review](https://www.g2.com/survey_responses/influ2-review-12513408)

**["Excellent for Tracking Marketing Traffic and Interested Leads"](https://www.g2.com/survey_responses/influ2-review-12785652)**

**Rating:** 4.5/5.0 stars

_— Prajwal E._

[Read full review](https://www.g2.com/survey_responses/influ2-review-12785652)

#### What Are G2 Users Discussing About Influ2?

- [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for)

### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.

**Average Rating:** 4.4/5.0

**Total Reviews:** 5,201

#### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp  
238,536 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,468 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 72% Small, 20% Medium

#### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of Intuit Mailchimp ideal for seamless campaign creation and management.
- Users appreciate the **intuitive and user-friendly email marketing** features of Intuit Mailchimp, enhancing their campaign management experience.
- Users value the **easy-to-use email management** features of Mailchimp, simplifying the marketing process for businesses.
- Users appreciate the **intuitive platform and comprehensive tools** that simplify campaigns and enhance marketing efforts.
- Users love the **easy creation** features of Mailchimp, allowing for simple campaign building and performance tracking.

##### Cons

- Users note that **pricing can escalate quickly** as subscriber lists grow, making it expensive for larger operations.
- Users find the **limited features** in Mailchimp's free version restrictive, hindering their ability to fully evaluate the platform.
- Users feel that **missing features** like improved contact import and automated social media link handling hinder productivity.
- Users find the **learning curve challenging** , suggesting improvements like interactive training for better understanding.
- Users find **limited customization** options in Intuit Mailchimp, limiting their ability to tailor campaigns effectively.

#### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform?

**["Easy Email Campaigns with Powerful Drag-and-Drop and Analytics"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)**

**Rating:** 4.5/5.0 stars

_— Javan T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)

**["Easy to use email marketing solution"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)**

**Rating:** 5.0/5.0 stars

_— Sapana T._

[Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)

#### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform?

- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote
- [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment
- [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments
- [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote
- [What are the features of Mailchimp?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp)

### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,242

#### How Do G2 Users Rate ActiveCampaign?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ActiveCampaign?

- **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign)
- **Company Website:** www.activecampaign.com
- **Year Founded:** 2003
- **HQ Location:** Chicago, IL
- **Twitter:** @ActiveCampaign  
13,203 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website)  
848 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About ActiveCampaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features.
- Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively.
- Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement.
- Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently.
- Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting.

##### Cons

- Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently.
- Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost.
- Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities.
- Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics.
- Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate.

#### What Are Recent G2 Reviews of ActiveCampaign?

**["Powerful Automations and Reporting That Drive Strategic Decisions"](https://www.g2.com/survey_responses/activecampaign-review-13200587)**

**Rating:** 4.5/5.0 stars

_— Pamela S._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-13200587)

**["User-Friendly Interface, Powerful Features, and Excellent Support"](https://www.g2.com/survey_responses/activecampaign-review-11803527)**

**Rating:** 5.0/5.0 stars

_— Omezine T._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-11803527)

#### What Are G2 Users Discussing About ActiveCampaign?

- [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment
- [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment
- [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment
- [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments
- [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments

### [Fluency](https://www.g2.com/products/fluency-fluency/reviews)

Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards.

**Average Rating:** 4.3/5.0

**Total Reviews:** 304

#### How Do G2 Users Rate Fluency?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Fluency?

- **Seller:** [Fluency](https://www.g2.com/sellers/fluency)
- **Company Website:** www.fluency.inc
- **Year Founded:** 2017
- **HQ Location:** Burlington, Vermont
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7446832b2a462a9fcfd67d871d34cccc290944a987ed5f718bbdb677b3e0d880&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffluencyinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
142 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Social Media Analyst
- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 53% Medium, 24% Small

#### What Do G2 Reviewers Say About Fluency?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive.
- Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks.
- Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation.
- Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms.
- Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks.

##### Cons

- Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms.
- Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes.
- Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support.
- Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently.
- Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience.

#### What Are Recent G2 Reviews of Fluency?

**["Comprehensive Reporting and Attribution That Drives Actionable Insights"](https://www.g2.com/survey_responses/fluency-review-13087220)**

**Rating:** 4.0/5.0 stars

_— Mackenzie B._

[Read full review](https://www.g2.com/survey_responses/fluency-review-13087220)

**["Automation-Driven Efficiency with Some Bugs"](https://www.g2.com/survey_responses/fluency-review-10495784)**

**Rating:** 4.5/5.0 stars

_— James M._

[Read full review](https://www.g2.com/survey_responses/fluency-review-10495784)

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 652

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 27% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews)

Get your Tweets and your account in front of more people who are interested in your business.

**Average Rating:** 3.9/5.0

**Total Reviews:** 231

#### How Do G2 Users Rate Twitter Ads?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.6/10)
- **Workflow Capability:** 7.4/10 (Category avg: 8.5/10)
- **Campaign Optimization:** 7.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Twitter Ads?

- **Seller:** [Twitter](https://www.g2.com/sellers/twitter)
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54450df0dc459b6e6f5c47c95721cb3d22a02f872e16efc252a6e03a3f152b6b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F96622%2F&secure%5Burl_type%5D=linkedin_company_website)  
984 employees on LinkedIn®
- **Ownership:** NYSE: TWTR
- **Total Revenue (USD mm):** $3,716

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 54% Small, 29% Medium

#### What Do G2 Reviewers Say About Twitter Ads?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Twitter Ads, making campaign creation accessible even for beginners.
- Users appreciate the **great and reliable customer support** from Twitter Ads, enhancing their advertising experience significantly.
- Users find Twitter Ads **easy to use** due to its familiar UI and straightforward campaign implementation process.
- Users find **easy creation** of ads in Twitter Ads helpful, simplifying campaign setup with a familiar interface.
- Users value the **easy management** of Twitter Ads, benefitting from a familiar interface and straightforward campaign setup.

##### Cons

- Users struggle with the **inability to edit ads** once posted, leading to frustration and inefficiencies in campaigns.

#### What Are Recent G2 Reviews of Twitter Ads?

**["Twitter is known for trending social media platform"](https://www.g2.com/survey_responses/twitter-ads-review-9064853)**

**Rating:** 5.0/5.0 stars

_— Hafeez A._

[Read full review](https://www.g2.com/survey_responses/twitter-ads-review-9064853)

**["Easy and simple system to use for Twitter Advertisement"](https://www.g2.com/survey_responses/twitter-ads-review-10573971)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/twitter-ads-review-10573971)

#### What Are G2 Users Discussing About Twitter Ads?

- [What is Twitter Ads used for?](https://www.g2.com/discussions/what-is-twitter-ads-used-for)
- [Can you block ads on Twitter?](https://www.g2.com/discussions/can-you-block-ads-on-twitter)
- [What are Twitter Ads?](https://www.g2.com/discussions/what-are-twitter-ads)
- [Why are twitter ads so expensive?](https://www.g2.com/discussions/why-are-twitter-ads-so-expensive)
- [Is Twitter good for advertising?](https://www.g2.com/discussions/is-twitter-good-for-advertising)

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- [Plataforma del lado de la demanda (DSP)](/es/categories/demand-side-platform-dsp)
- [Inteligencia de Publicidad Digital](/es/categories/digital-advertising-intelligence)

- [Publicidad de Audio Digital](/es/categories/digital-audio-advertising)
- [Publicidad de Display](/es/categories/display-advertising)
- [Resolución de Identidad](/es/categories/identity-resolution)
- [Software de Ventas de Medios](/es/categories/media-sales-software)
- [Publicidad Móvil](/es/categories/mobile-advertising)

[Browse Publicidad en redes sociales Themes](/es/categories/social-media-advertising/themes)