# Best SMS Marketing Software - Page 28 ## How Many SMS Marketing Software Products Does G2 Track? **Total Products under this Category:** 532 ### Category Stats (Aug 2026) - **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank SMS Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,700+ Authentic Reviews - 532+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for SMS Marketing Software ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=22329&focus%5B%5D=124128) Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, Klaviyo, and HighLevel. Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=highlevel) **Sponsored** ### Adobe Journey Optimizer Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-14T16%3A55%3A13Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=169941&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3FhsCtaTracking%3D6d980e3a-dcf6-417b-add4-2899f43e3e76%257Cf299ef63-c00e-406d-b439-dd62a358186c%26page%3D28&secure%5Btoken%5D=6ba005be35a2823cf9e975dc2c40c9993e633f3182e4caad1b03a099e01edcaf&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fjourney-optimizer.html%3Fsdid%3DMH16S3R3%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url) ### [iP.1 Networks AB](https://www.g2.com/products/ip-1-networks-ab/reviews) iP.1 Networks, a software company specializing in communications. Since iP.1 started 20 years ago, we have taken pride in trying to make the complex into something simple and user-friendly. It is noticeable both in our SMS services, how we perform them and the way we are. We make it possible for companies to communicate with customers, members or colleagues via SMS or e-mail in the fastest way possible! #### Who Is the Company Behind iP.1 Networks AB? - **Seller:** [iP.1 Networks AB](https://www.g2.com/sellers/ip-1-networks-ab) - **Year Founded:** 2003 - **HQ Location:** Skövde, SE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ed82b1815968bcea29a9054919a1705e3721b9d7a12d1c0863ea2755883153b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fip-1-ab&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® ### [Kendalo](https://www.g2.com/products/kendalo/reviews) Kendalo is a professional SMS marketing and communication platform designed to help businesses reach their customers instantly. The platform offers a user-friendly interface for sending bulk SMS campaigns, automated notifications, and seamless API integrations for developers. With a focus on high delivery rates and simple campaign management, Kendalo enables companies to engage their audience effectively for marketing promotions, alerts, and transactional messaging. #### Who Is the Company Behind Kendalo? - **Seller:** [Kendall Enterprise Group](https://www.g2.com/sellers/kendall-enterprise-group) - **Year Founded:** 2014 - **HQ Location:** Arad, RO - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4f056aeb2afa0825bed8e3be8497eb8b8f16d427c47893cb1edd1c3bab8ddde&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkendall-enterprise-group%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Klickrr](https://www.g2.com/products/klickrr/reviews) We support organizations make better connections by creating solutions for sharing real time, relevant information. With our easy to use text messaging platform and automatically injectable short links, Klickrr makes it easy for organizations of all sizes to deliver relevant information in real time. #### Who Is the Company Behind Klickrr? - **Seller:** [Klickrr](https://www.g2.com/sellers/klickrr) - **Year Founded:** 2020 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=16f87ddfa3762cf02fd69ee4321303d6f93253d0542deb0a28a508d7de474c69&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fklickrr%2F&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® ### [Kudosity](https://www.g2.com/products/kudosity/reviews) Kudosity is an Australian-owned messaging technology company, enabling businesses to communicate at scale across more than 114 countries. Specialising in SMS, MMS, RCS, WhatsApp, and Conversational AI, Kudosity provides secure, developer-first APIs and robust integrations for software teams, marketers, and enterprises of any size. Brands trust Kudosity to deliver urgent notifications, marketing campaigns, and transactional messaging with 99.9% uptime, direct carrier connections, and Australian data residency to guarantee speed, compliance, and local privacy standards. Kudosity’s flexible platform allows instant campaign setup, automated workflows, and audience segmentation, all backed by ISO 27001 and SOC 2 Type II compliance and real-time expert support. Businesses can integrate across over 7,000 tools, including Salesforce, Oracle, Zoho, and Shopify, or rapidly deploy A2P SMS, two-way chat, and campaign analytics for customer engagement and service automation. Whether streamlining customer journeys or scaling acquisition, Kudosity serves IT, sales, and marketing leaders who demand reliability, actionable insights, and clear ROI. Trusted by thousands of teams worldwide, Kudosity powers modern business messaging that connects, converts, and grows. #### Who Is the Company Behind Kudosity? - **Seller:** [Kudosity](https://www.g2.com/sellers/kudosity) - **Year Founded:** 2008 - **HQ Location:** Sydney, AU - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=93ca3cc807af340c992e8fee366e1b4d18112d25d1fece7070138d923ad07345&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkudosity-co%2F&secure%5Burl_type%5D=linkedin_company_website) 60 employees on LinkedIn® ### [LAAFFIC PTE. LTD.](https://www.g2.com/products/laaffic-pte-ltd/reviews) LAAFFIC international SMS/voice/two-way SMS/OTP/RCS/card #### Who Is the Company Behind LAAFFIC PTE. LTD.? - **Seller:** [LAAFFIC](https://www.g2.com/sellers/laaffic) - **Year Founded:** 2023 - **HQ Location:** Valletta, MT - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=158511b03144956d5019ec3db24b798c58816151f0c14b9b99bf22baa1733bfc&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flaaffic&secure%5Burl_type%5D=linkedin_company_website) 51 employees on LinkedIn® ### [Lead Close Pro](https://www.g2.com/products/lead-close-pro/reviews) Lead Close Pro is a collection of software tools that help clients automatically respond to direct messages, emails, or texts across the top lead generation platforms like Yelp, Thumbtack, Angi, and Google LSA. Users can configure both open hours and after hours custom messages that immediately reply to leads. These messages are supported by AI chat for ongoing customer conversations with the goal of collecting name, phone #, and email so book an appointment or provide a service quote. Including automated lead follow up at specific time intervals to ensure you're getting the most opportunity from each lead. Our clients range from individually owned and operated to large multi-location national franchises who use the autoresponder and lead follow up software to ensure they are maintaining high response rates, capturing phone numbers, and booking appointments that convert to completed jobs. VIIRL's Lead Close Pro software exchanges over 10,000 messages daily with leads and prospects across Yelp, Thumbtack, Angi, and SMS. The results? - Immediate responses increase likelihood for leads to convert to booked jobs - Reduce labor costs of having a full-time employee monitoring Yelp, Thumbtack, and Angi message inboxes - No more trying to keep up with responding to messages while out on a job - Get the most out of every lead you paid for from the platform with an immediate response - 100% response rate for platform metrics that impact search ranking and ad placement - 1 minute response time for platform metrics that impact search ranking and ad placement - Business owners get a phone number from a lead less than 10% of the time, but with autoresponse and lead follow-up software, this increases to over 25% of the time - Using our AI chat functionality, the phone number collection rate increases to over 35% of the time #### Who Is the Company Behind Lead Close Pro? - **Seller:** [VIIRL Marketing](https://www.g2.com/sellers/viirl-marketing) - **Year Founded:** 2018 - **HQ Location:** Scottsdale, US - **Twitter:** @ViirlMarketing 27 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c8a74a840ebef0f67be72bad6c55d89e3aaf321ba6a39f650693261b108dab20&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviirl&secure%5Burl_type%5D=linkedin_company_website) 27 employees on LinkedIn® ### [LeadLine SMS](https://www.g2.com/products/leadline-sms/reviews) LeadLine SMS is an AI-powered SMS marketing platform that automates lead follow-up, books appointments directly to your calendar, and handles 90% of A2P/10DLC compliance for you. Features include AI Auto Responder for 24/7 lead engagement, seamless CRM integrations, and automatic calendar booking. Just $0.02 per SMS with no monthly minimums. #### Who Is the Company Behind LeadLine SMS? - **Seller:** [LeadLine](https://www.g2.com/sellers/leadline-60f0b233-2dd3-4235-8ca0-38daf0e35dee) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Leads.biz](https://www.g2.com/products/leads-biz/reviews) Leads.biz offers free business SMS marketing with a premium option to build and launch a marketing funnel in minutes with AI. #### Who Is the Company Behind Leads.biz? - **Seller:** [Leads.biz](https://www.g2.com/sellers/leads-biz) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [LeadWire](https://www.g2.com/products/leadwire/reviews) LeadWire helps marketing teams increase sales and engagement with SMS Marketing. It allows users to strengthen their customer relationships with timely call-to-actions and improve their retention with retargeting tools. #### Who Is the Company Behind LeadWire? - **Seller:** [Optivon](https://www.g2.com/sellers/optivon) - **Year Founded:** 2024 - **HQ Location:** Guaynabo, PR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9d44288ae5f1a1ce34872ac33fe62c995df006e5354ea100a305ca1dd5bc9efd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadwire-app%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® ### [LEAP360](https://www.g2.com/products/leap360/reviews) LEAP360 is an AI-enabled all-in-one integrated platform that includes email marketing, SMS communication, voice callings, social media management, website builder, point of sale, product management, inventory management, bookings, appointments, gift cards, loyalty, memberships, eCommerce, and services. **Average Rating:** 3.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind LEAP360? - **Seller:** [LEAP360](https://www.g2.com/sellers/leap360) - **Year Founded:** 2020 - **HQ Location:** Southlake, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ac3d5691bb4ab96c4ef2300116bc731f54242ac49627c4c68b9d707a534177d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleap360&secure%5Burl_type%5D=linkedin_company_website) 34 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About LEAP360? _AI-generated summary from verified user reviews_ ##### Pros - Users find LEAP360's **ease of learning** enhances organization and makes tracking progress smooth and enjoyable. - Users find LEAP360 to be **super easy to use** , enhancing organization and making learning a smoother experience. - Users find LEAP360 to be **super easy to use** , enhancing organization and making learning progress tracking effortless. - Users find LEAP360 to be **extremely helpful** for tracking progress and organizing their learning effectively. - Users find LEAP360 to be **extremely helpful** for tracking progress, ensuring an organized and smooth learning experience. ##### Cons - Users experience **performance issues** with slow load times, impacting their overall experience with LEAP360. - Users find the **slow loading** of LEAP360 occasionally frustrating, yet acknowledge its overall value for learning and development. ### [Leapcaller](https://www.g2.com/products/leapcaller/reviews) When we first started out, we operated as a physician recruiting company staffed by a small team. One recruiter would be swamped with roughly 50 phone calls a day in addition to leaving countless voicemails and CRM management. In an effort to help our own coworkers out without resorting to hiring more recruiters, our engineering team made a small tool for power dialing numbers, and when a large healthcare facility expressed interest in our little tool, we realized the opportunity in front of us. Still utilizing a small team structure for quick and easy communication, we transitioned into a software development company and expanded our in-house dialing tool into a multi-faceted, robust business solution for businesses of all specialties and sizes. Our platform gives users the ability to call, text, and email their leads/customers! Combining authentic and personal communication with the business professional's sale and retention pipeline was now our company's goal. To this day we focus on ensuring LeapCaller provides the optimal experience for every user! #### Who Is the Company Behind Leapcaller? - **Seller:** [Leapcaller](https://www.g2.com/sellers/leapcaller) - **Year Founded:** 2017 - **HQ Location:** Tampa, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff577f13e428a9de4e88c49bde4843e55e47f07ce6bc514569d5faedcafda945&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleapcaller&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Linq](https://www.g2.com/products/linq-2026-07-01/reviews) Linq is the infrastructure to build AI agents in iMessage, covering a suite of enterprise-ready APIs for iMessage, SMS, RCS and voice channels, built for engineers and product teams who want their products and agents to have real two-way conversations with customers. Linq’s APIs have the highest reliability on the market, with contractual SLAs guaranteeing 99.95% uptime and \<120ms latency for all clients. Notably, Linq has the only SOC 2 Type II-certified iMessage API, with compliance and security that’s second to none. The platform is developer-first, taking just 2-minutes to set up and avoiding per-message pricing so costs are always predictable. #### Who Is the Company Behind Linq? - **Seller:** [Linq](https://www.g2.com/sellers/linq-54eea8d5-e433-4aa6-a3d3-df93de853621) - **Year Founded:** 2005 - **HQ Location:** Birmingham, Alabama - **Twitter:** @thelinqapp 1,845 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=807f6f7dfec42bbb17d9435ab5a843fa8ace3d6024eefbdf216a86fbbdfa0430&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinq-services&secure%5Burl_type%5D=linkedin_company_website) 130 employees on LinkedIn® ### [Loop Inbox](https://www.g2.com/products/loop-inbox/reviews) The Loop Inbox™ is used to communicate with customers on their preferred channel of choice by location in real time. Existing solutions do not meet the needs of multi-location businesses including routing and reporting by location and other attributes. The Loop Inbox supports traditional, digital and social channels including Email, SMS, Web, WhatsApp, Facebook, Instagram and Twitter. The inbox allows conversations to be routed to the correct team member by location for immediate response, recovery and resolution. The inbox includes automations as well as a rich set of conversation activities including sentiment analysis, escalations, bot-to-human handoffs, internal notes and more. The inbox allows brands to establish and enforce standards and provide visibility into follow-up and recovery by location. #### Who Is the Company Behind Loop Inbox? - **Seller:** [Benbria](https://www.g2.com/sellers/benbria) - **Year Founded:** 2007 - **HQ Location:** Ottawa, CA - **Twitter:** @Benbria 1,326 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b1158b5c15b16b49e42afd8f6dd9f4fc82b445f8e83896f24b4126b741646332&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbenbria&secure%5Burl_type%5D=linkedin_company_website) 26 employees on LinkedIn® ### [Mainstay (formerly AdmitHub)](https://www.g2.com/products/mainstay-formerly-admithub/reviews) Mainstay is the student engagement platform that’s powered by behaviorally intelligent chatbots. It is purpose-built to positively influence students and guide them throughout their academic journeys. Hundreds of higher education institutions and college access networks have partnered with Mainstay to support 5 million students. With a research-backed approach to student engagement, AdmitHub is proven to close equity gaps, boost enrollment, and improve retention. Mainstay's AI knowledge base maps more than 4 million student questions to accurate answers across 10,000+ topics. Insights from these interactions empower colleges and universities to effectively drive positive student outcomes through empathetic conversations and proactive nudges. #### Who Is the Company Behind Mainstay (formerly AdmitHub)? - **Seller:** [Mainstay (formerly AdmitHub)](https://www.g2.com/sellers/mainstay-formerly-admithub) - **Year Founded:** 2014 - **HQ Location:** Boston, US - **Twitter:** @AdmitHub 2 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6cbfbf49d61fbbfeaf62d22ac589af9dffa44427fdeb792060ed8dfbd0fb790d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fheymainstay&secure%5Burl_type%5D=linkedin_company_website) 95 employees on LinkedIn® ### [makemysms](https://www.g2.com/products/makemysms/reviews) MakeMySMS is a cloud-based SMS marketing platform established in 2009, designed to help businesses engage with their customers through targeted and personalized text messaging campaigns. The platform offers a comprehensive suite of features, including bulk SMS sending, automated campaigns, personalized messaging, two-way communication, and detailed analytics, ensuring seamless and effective management of SMS marketing efforts. Key Features and Functionality: - Bulk SMS Sending: Effortlessly send large volumes of messages to a wide audience, enhancing reach and engagement. - Automated Campaigns: Schedule messages and trigger SMS based on specific events or actions, maintaining consistent communication without manual intervention. - Personalized Messaging: Include customer names, unique offers, and tailored content to increase the relevance and impact of each message. - Two-Way Communication: Receive and respond to customer inquiries, conduct surveys, and facilitate interactive engagement, fostering stronger customer relationships. - Detailed Analytics: Gain insights into campaign performance, including delivery rates, open rates, click-through rates, and ROI, enabling data-driven adjustments. - Integration Capabilities: Seamlessly integrate with popular CRM systems, marketing automation tools, and e-commerce platforms for a unified marketing workflow. Primary Value and Solutions Provided: MakeMySMS empowers businesses to enhance customer engagement and drive growth through effective SMS marketing strategies. By offering a user-friendly interface and robust features, the platform simplifies the creation and management of SMS campaigns, allowing businesses to reach their target audience efficiently. The automation and personalization capabilities ensure timely and relevant communication, while the two-way messaging fosters interactive relationships with customers. Detailed analytics provide valuable insights, enabling businesses to measure the effectiveness of their campaigns and make informed decisions. Overall, MakeMySMS addresses the need for a reliable and comprehensive SMS marketing solution that streamlines communication and enhances customer engagement. #### Who Is the Company Behind makemysms? - **Seller:** [Mobisoft Technology](https://www.g2.com/sellers/mobisoft-technology) - **Year Founded:** 2009 - **HQ Location:** Navi Mumbai, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6111b9db3c6ca6a807d4d02ba3ba67ed2dfc1932f86eca3eafcde481d3e1761&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmakemysmsindia&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® - [‹ Prev ‹ Prev](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=27#product-list) - [1](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score#product-list) - [2](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=2#product-list) - … - [24](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=24#product-list) - [25](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=25#product-list) - [26](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=26#product-list) - [27](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=27#product-list) - 28 - [29](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=29#product-list) - [30](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=30#product-list) - [31](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=31#product-list) - [32](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=32#product-list) - … - [35](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=35#product-list) - [36](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=36#product-list) - [Next › Next ›](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=29#product-list) Spotlight Categories [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance) [Digital Signage Software](https://www.g2.com/categories/digital-signage) [Operational Risk Management Software](https://www.g2.com/categories/operational-risk-management) [Auto Dialer Software](https://www.g2.com/categories/auto-dialer) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse SMS Marketing Themes](/categories/sms-marketing/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 14, 2026 SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty. SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses. ### Core capabilities of SMS marketing software To qualify for inclusion in the SMS Marketing category, a product must: - Reach mobile users via SMS messaging - Provide an opt-in opportunity for new subscribers - Track interaction data related to each SMS campaign - Provide analytics or insights into SMS marketing efforts ### Common use cases for SMS marketing software - Sending promotional messages, discounts, and limited-time offers to drive immediate customer action - Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates - Delivering personalized reminders for appointments, reservations, renewals, or order pickups - Supporting two-way customer communication for inquiries, feedback collection, and service interactions - Sending transactional alerts such as order confirmations, shipping updates, and payment notifications - Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging - Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights - Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach - Re-engaging inactive customers through personalized follow-up messages or win-back campaigns ### How SMS marketing software differs from other tools SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing). Show More