# Best SMS Marketing Software - Page 37

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 532

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,700+ Authentic Reviews
- 532+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=22329&focus%5B%5D=124128)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, Klaviyo, and HighLevel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=highlevel)

**Sponsored**

### Userback

Userback is a user feedback and bug tracking software solution designed to help teams collect, understand, and act on product feedback from users and stakeholders. This platform is particularly beneficial for SaaS companies, product managers, developers, designers, and customer support teams, providing them with the necessary tools to gather contextual feedback directly from their web applications. The primary audience for Userback includes teams that are focused on enhancing their product offerings through user insights. By facilitating the collection of both internal and external feedback, Userback enables organizations to continuously refine their product experience. It supports various use cases such as user feedback, bug reporting, usability testing, quality assurance, feature validation, and customer satisfaction tracking. The platform enriches feedback items with essential context, including screenshots, session data, automation rules, and integration workflows, allowing product teams to make informed decisions swiftly. Userback stands out in its category with a suite of key features tailored to streamline the feedback process. One of its notable functionalities is the visual feedback tools, which allow users to collect annotated screenshots, screen recordings, and comments directly within their application. This visual context aids teams in understanding user issues more clearly. Additionally, the bug reporting feature automatically captures console logs, browser details, events, and other technical metadata, facilitating a more efficient troubleshooting process. Another significant aspect of Userback is its session replay capability, which visualizes real user behavior, helping teams identify and address issues effectively. Customizable in-app surveys, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), enable organizations to measure user sentiment and satisfaction accurately. The feature portal allows teams to manage, prioritize, and validate product ideas with their customer base, ensuring that development efforts align with user needs. Userback also incorporates smart automation to enhance productivity by automating tasks such as feedback assignment and setting due dates. Seamless integrations with popular tools like Jira, Slack, Intercom, ClickUp, and GitHub further streamline workflows. A browser extension is available for quick feedback capture from any website or web application. Userback offers a Free Plan with essential features, while its paid plans scale according to user needs, ensuring that all plans support unlimited feedback collection.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-14T18%3A38%3A27Z&secure%5Bdisplayable_resource_id%5D=1379&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=18969&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18969&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3FhsCtaTracking%3D6d980e3a-dcf6-417b-add4-2899f43e3e76%257C83ff5620-cbf9-4204-a374-ede578fcfa38%26page%3D37&secure%5Btoken%5D=551d4d1d557dd2c6d9992138b77f9972399ca2d2b25b2e86e7d78c1e7f2b765c&secure%5Burl%5D=https%3A%2F%2Fuserback.io%3Futm_source%3Dg2%26utm_medium%3Dmarketplace%26utm_campaign%3Dpaid&secure%5Burl_type%5D=custom_url)

- [‹ Prev ‹ Prev](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=36#product-list)
- [1](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score#product-list)
- [2](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=2#product-list)
- …
- [33](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=33#product-list)
- [34](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=34#product-list)
- [35](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=35#product-list)
- [36](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=36#product-list)
- [Next › Next ›](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7Cf299ef63-c00e-406d-b439-dd62a358186c&order=g2_score&page=38#product-list)

Spotlight Categories

[E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

[Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance)

[Digital Signage Software](https://www.g2.com/categories/digital-signage)

[Operational Risk Management Software](https://www.g2.com/categories/operational-risk-management)

[Auto Dialer Software](https://www.g2.com/categories/auto-dialer)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

Show More