# Best SMS Marketing Software - Page 31 ## How Many SMS Marketing Software Products Does G2 Track? **Total Products under this Category:** 532 ### Category Stats (Aug 2026) - **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank SMS Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,700+ Authentic Reviews - 532+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for SMS Marketing Software ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=22329&focus%5B%5D=124128) Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, Klaviyo, and HighLevel. Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=highlevel) **Sponsored** ### TextUs TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-14T17%3A22%3A04Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3FhsCtaTracking%3D6d980e3a-dcf6-417b-add4-2899f43e3e76%257C83ff5620-cbf9-4204-a374-ede578fcfa38%26page%3D31&secure%5Btoken%5D=611130dc62b41aacb6cc103ac021e569a202be6375d082bca954c15b9c534a99&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url) ### [Reson8 SMS](https://www.g2.com/products/reson8-sms/reviews) Reson8 Messaging Server is a complete text Messaging solution enabling organisations to provide SMS messaging facilities to their personnel and corporate information systems using existing messaging infrastructure and line of business applications. #### Who Is the Company Behind Reson8 SMS? - **Seller:** [Unique Computer Systems](https://www.g2.com/sellers/unique-computer-systems-3df1fdc0-99da-4c23-a6ba-5df76bd04029) - **Year Founded:** 2000 - **HQ Location:** Sharjah, United Arab Emirates - **Twitter:** @ucssolutions 527 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7bd22626699133edb6c29efe7f3bf41c8d802a20252a6e253ba7dbf790eeab40&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F717564&secure%5Burl_type%5D=linkedin_company_website) 62 employees on LinkedIn® ### [Respond Flow](https://www.g2.com/products/respond-flow/reviews) Turn first-time shoppers into lifelong customers with personalized SMS that truly embraces the individual #### Who Is the Company Behind Respond Flow? - **Seller:** [Respond Flow](https://www.g2.com/sellers/respond-flow) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Response Signal](https://www.g2.com/products/response-signal/reviews) Automatically respond to missed calls with SMS and turn lost calls into booked customers. When a call goes unanswered, the system instantly sends a personalized SMS to the caller, allowing them to reply, book an appointment, or get more information without requiring manual follow up. With Response Signal, you can: - Automatically text missed callers in seconds - Capture and convert more leads without extra staff - Route calls and responses efficiently Increase booked jobs and revenue #### Who Is the Company Behind Response Signal? - **Seller:** [Response Signal](https://www.g2.com/sellers/response-signal) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Retention Rocket](https://www.g2.com/products/retention-rocket/reviews) Retention Rocket is a technology solution that helps marketers on revenues, and on data driven decisions through our intuitive software and campaigns. #### Who Is the Company Behind Retention Rocket? - **Seller:** [Retention Rocket](https://www.g2.com/sellers/retention-rocket-fbbd09ec-57ca-4bba-8b11-725c90ef557f) - **Year Founded:** 2018 - **HQ Location:** San Diego, US - **Twitter:** @RetentionRocket 78 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d33e998496fdd67689d67dca02f303967de70ec153c05f7c7fbc6167382f2ef&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fretention-rocket&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [REVE Systems](https://www.g2.com/products/reve-systems/reviews) REVE Systems is a global leader in telecommunication and CX solutions, serving over 4,500 customers in 80+ countries. For 22+ years, we've delivered cutting-edge Class 4 & 5 Softswitches, SMS platforms, cloud telephony, and AI-powered omnichannel engagement tools. Our work with telecom operators and government bodies reflects our proven expertise. Recognized with Red Herring Top 100, NGN Leadership, and UC Excellence Awards, REVE Systems is ISO 27001, ISO 9001 certified, and CMMI Level 3 accredited. #### Who Is the Company Behind REVE Systems? - **Seller:** [REVE Systems](https://www.g2.com/sellers/reve-systems-fe02eeed-ae07-4f5d-8b94-40b7c23fca97) - **Year Founded:** 2003 - **HQ Location:** Singapore, Singapore - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a4ebbab8a7e3d32422e608776288c90eb2fdd69764595d38fd62440d1a27e9f8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freve-systems&secure%5Burl_type%5D=linkedin_company_website) 354 employees on LinkedIn® ### [Rocketmailer](https://www.g2.com/products/rocketmailer-rocketmailer/reviews) A digital messaging platform that helps your business communicate personally, reliably and automatically via email, SMS and voice broadcasting - at scale. \*ONLY AVAILABLE IN AFRICA. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Rocketmailer? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) #### Who Is the Company Behind Rocketmailer? - **Seller:** [Rocketmailer](https://www.g2.com/sellers/rocketmailer) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e48ea92502ffd2b4b9958a2d3e6a473cc9e97232ff6b86ada0e8dfe749f9c881&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frocketmailerza&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Rocketmailer? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **email campaign creation intuitive** , making it easy to navigate and utilize Rocketmailer effectively. - Users appreciate the **simple interface** for creating email campaigns with Rocketmailer, making the process easy and efficient. - Users appreciate the **simple user interface** for creating email campaigns with Rocketmailer, making the process easy and efficient. - Users find the **simple user interface** of Rocketmailer easy for creating email campaigns effortlessly. - Users appreciate the **user-friendly interface** of Rocketmailer, making email campaign creation simple and efficient. ##### Cons - Users urge Rocketmailer to enhance their **poor customer support** as it significantly impacts user experience and satisfaction. #### What Are Recent G2 Reviews of Rocketmailer? **["Marketing growth"](https://www.g2.com/survey_responses/rocketmailer-review-7038528)** **Rating:** 4.5/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/rocketmailer-review-7038528) ### [RumbleUp](https://www.g2.com/products/rumbleup/reviews) RumbleUp is an award winning political P2P texting platform used by all the major GOP national committees along with 3,500+ campaigns and organizations across the country to quickly engage any size audience via SMS, MMS and Enhanced Video Text. #### Who Is the Company Behind RumbleUp? - **Seller:** [RumbleUp](https://www.g2.com/sellers/rumbleup) - **Year Founded:** 2017 - **HQ Location:** Arlington, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa16d11119be181a1860c9487ef10cb176f21dc94b71bb2ef47eec1824ed2c8c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frumbleup&secure%5Burl_type%5D=linkedin_company_website) 25 employees on LinkedIn® ### [Saabu.io](https://www.g2.com/products/saabu-io/reviews) All-in-one CRM for Growing Sales Teams. Convert more Leads into money with a high-performance Marketing Automation Platform — built for teams that can handle massive GROWTH #### Who Is the Company Behind Saabu.io? - **Seller:** [Saabu](https://www.g2.com/sellers/saabu) - **Year Founded:** 2021 - **HQ Location:** Vancouver, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=25764ea4d2ff185e8fb73edb741cef2e894c22e5f194887e974d12243de2313d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsaabu-ai%2F%3ForiginalSubdomain%3Dca&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [SaaS Urge Premium](https://www.g2.com/products/saas-urge-premium/reviews) SaaS Urge Premium is a comprehensive automation and text messaging platform designed specifically for small businesses. It is an end-to-end marketing solution that provides all the necessary tools a business needs to manage its follow-ups, two-way texting, scheduling, pipeline, and much more. The platform offers a 7-day free trial and is equipped with features such as website templates that can be installed with just one click, unlimited forms and landing pages to capture leads, automated SMS, email, phone calls, voicemails, and Facebook Messenger for nurturing leads, and an easy-to-use drag-and-drop editor for building funnels. With SaaS Urge Premium, businesses can close more appointments, build custom nurture campaigns to convert leads automatically, and keep track of conversations via text message, email, phone calls, or Facebook messages, all in one centralized view. Additionally, the platform enables businesses to manage their online reputation by sending review requests via SMS and email, monitoring and replying to new reviews right within the dashboard. SaaS Urge Premium provides an advanced analytics dashboard that tracks ROI, leads in a pipeline, appointment rates, campaign effectiveness, and response rates. The platform has received positive reviews from businesses who have found it to be an effective solution for managing their follow-ups, conversions, current client's information, sales, and special offers in one place. #### Who Is the Company Behind SaaS Urge Premium? - **Seller:** [Saas Urge](https://www.g2.com/sellers/saas-urge) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Sandeshlive Bulk SMS](https://www.g2.com/products/sandeshlive-bulk-sms/reviews) Sandeshlive is a bulk SMS platform offering fast and secure bulk SMS services across different bulk SMS gateways through its smart & robust API interface, intelligent architecture and advanced delivery mechanism, helping 2000+ Enterprise Clients to convert their campaigns to currency by connecting with their customer quicker while securing their services. #### Who Is the Company Behind Sandeshlive Bulk SMS? - **Seller:** [SandeshLIVE.Com](https://www.g2.com/sellers/sandeshlive-com) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Sendchamp](https://www.g2.com/products/sendchamp/reviews) Sendchamp is a messaging platform for SMS, Voice, Email, Whatsapp, USSD and other messaging channels. We enable businesses to send and receive messages from their customers via SMS, Voice, Email, or Whatsapp with our API and a simple dashboard. You can schedule a demo with our Sales team here (https://calendly.com/sc-sales-team/) or visit our website here (https://sendchamp.com?utm\_campaign=listing\_post&utm\_medium=referral&utm\_source=listing\_platform) #### Who Is the Company Behind Sendchamp? - **Seller:** [Sendchamp](https://www.g2.com/sellers/sendchamp) - **Year Founded:** 2021 - **HQ Location:** Victoria Island, NG - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=208fd45d1ff5081308fb80629519543447e9980fd1bd50669616e8471e7ab5e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsendchamp&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Send Mate](https://www.g2.com/products/send-mate/reviews) Automated follow-up texting for real estate teams on Follow Up Boss — sent from your own FUB number, on your schedule, with you in control. SendMate is automated texting software for real estate agents and teams who use Follow Up Boss. It sends your follow-up texts from your own FUB number, on a schedule you set, so leads get timely, consistent responses while you stay in control of every message. Local-first, no per-text fees. SendMate works your Follow Up Boss follow-up the way you already do — triggered by your existing Action Plans — with smart scheduling, human-like timing, and compliance tools built in. It runs as a desktop app on Mac and Windows, so your contacts and message content stay on your own computer. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. "Follow Up Boss" is a trademark of its respective owner. #### Who Is the Company Behind Send Mate? - **Seller:** [Mint Strategies](https://www.g2.com/sellers/mint-strategies) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Short Code Registry](https://www.g2.com/products/short-code-registry/reviews) Short Code Registry are opt-in, which means your customers trust in the value of your brand and are asking for engagement. The proof is in the response rates and no other medium comes close. #### Who Is the Company Behind Short Code Registry? - **Seller:** [Iconectiv](https://www.g2.com/sellers/iconectiv) - **Year Founded:** 1984 - **HQ Location:** Bridgewater, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b63eea36c3b9a065d04c47823e981d036872ce66c24746459166e813c5b81fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ficonectiv%2F&secure%5Burl_type%5D=linkedin_company_website) 366 employees on LinkedIn® ### [Shree Tripada](https://www.g2.com/products/shree-tripada/reviews) Shree Tripada is the trusted and the reputed bulk sms service provider with 12+ years of experience who offers Bulk SMS Services For Promotional, Transactional, OTP Requirements. #### Who Is the Company Behind Shree Tripada? - **Seller:** [Shree Tripada](https://www.g2.com/sellers/shree-tripada) - **Year Founded:** 2011 - **HQ Location:** Ahmedabad, IN - **Twitter:** @shreetripada 58 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c865ccf291d1e60f811bb6eefcca549d391e7dffcd4c47eef54824bf0f4d74c1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshree-tripada-official&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® ### [SimDroid](https://www.g2.com/products/simdroid/reviews) SimDroid: SMS Gatez developed SimDroid, which allows you to send SMS campaigns from your Chrome browser using your Android phones. All SimDroid plans can use upto 10 phones at the same time without additional costs except the Unlimited Plan that offers syncing 30 phones. You will have to purchase cheap Android phones and get unlimited sms subscription on them and then download our app to connect those phones to our platform. Each phone can comfortably send send at 20/hr/ph without getting blocked as long as your messaging content does not contain URLs and/or banned keywords. #### Who Is the Company Behind SimDroid? - **Seller:** [SMS Gatez](https://www.g2.com/sellers/sms-gatez) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev ‹ Prev](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=30#product-list) - [1](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score#product-list) - [2](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=2#product-list) - … - [27](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=27#product-list) - [28](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=28#product-list) - [29](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=29#product-list) - [30](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=30#product-list) - 31 - [32](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=32#product-list) - [33](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=33#product-list) - [34](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=34#product-list) - [35](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=35#product-list) - [36](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=36#product-list) - [Next › Next ›](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=32#product-list) Spotlight Categories [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms) [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) [Employee Recognition Software](https://www.g2.com/categories/employee-recognition) [Attribution Software](https://www.g2.com/categories/attribution) [SAP Store Software](https://www.g2.com/categories/sap-store) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse SMS Marketing Themes](/categories/sms-marketing/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 14, 2026 SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty. SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses. ### Core capabilities of SMS marketing software To qualify for inclusion in the SMS Marketing category, a product must: - Reach mobile users via SMS messaging - Provide an opt-in opportunity for new subscribers - Track interaction data related to each SMS campaign - Provide analytics or insights into SMS marketing efforts ### Common use cases for SMS marketing software - Sending promotional messages, discounts, and limited-time offers to drive immediate customer action - Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates - Delivering personalized reminders for appointments, reservations, renewals, or order pickups - Supporting two-way customer communication for inquiries, feedback collection, and service interactions - Sending transactional alerts such as order confirmations, shipping updates, and payment notifications - Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging - Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights - Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach - Re-engaging inactive customers through personalized follow-up messages or win-back campaigns ### How SMS marketing software differs from other tools SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing). Show More