# Best SMS Marketing Software - Page 25

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 532

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,700+ Authentic Reviews
- 532+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=22329&focus%5B%5D=124128)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, Klaviyo, and HighLevel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=highlevel)

**Sponsored**

### TextUs

TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-14T17%3A23%3A15Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3FhsCtaTracking%3D6d980e3a-dcf6-417b-add4-2899f43e3e76%257C83ff5620-cbf9-4204-a374-ede578fcfa38%26page%3D25&secure%5Btoken%5D=a11d2957862929c49119d39097a2f33edfc5271614b56e01192c66e7b405ee3e&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url)

### [Bossteq](https://www.g2.com/products/bossteq/reviews)

The best field service management with GPS apps, job scheduling and text reminders. Less text. More jobs. Happier customers. Automatically send automated texts to workers and customers before each job with Bossteq's Autoshare. Manage teams and jobs with a simple GPS app. Fully and seamlessly integrated with your Google Calendar.

#### Who Is the Company Behind Bossteq?

- **Seller:** [Bossteq](https://www.g2.com/sellers/bossteq)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [BulkText](https://www.g2.com/products/bulktext/reviews)

If there's one thing the business world recognizes, it's the power of effective communication. This is where BulkText.com, an exceptional text marketing and SMS marketing platform, makes its mark. It is not just a tool, but a comprehensive solution for all your business communication requirements, specifically designed to cater to your dynamic needs. The strength of BulkText.com lies in its versatility. It's not just a text marketing platform but also an SMS marketing platform, offering a wide array of services. From sending instant notifications and alerts to scheduling important reminders and confirmations, it ensures your messages reach their destination swiftly and securely.

#### Who Is the Company Behind BulkText?

- **Seller:** [BulkText.com](https://www.g2.com/sellers/bulktext-com)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Bulletin](https://www.g2.com/products/https-bulletin-net-bulletin/reviews)

Smart Mobile Messaging Solutions We help you communicate with your customers and staff at scale with easy to use tools that lead

#### Who Is the Company Behind Bulletin?

- **Seller:** [https://bulletin.net/](https://www.g2.com/sellers/https-bulletin-net)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Business Texting](https://www.g2.com/products/business-texting/reviews)

Use the Flex Text Business Texting Platform to reach your clients, prospects and staff with SMS and MMS text messages delivered from your business or toll-free phone number.

#### Who Is the Company Behind Business Texting?

- **Seller:** [FlexIP Solutions](https://www.g2.com/sellers/flexip-solutions)
- **Year Founded:** 2009
- **HQ Location:** United States, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14e35acf5aaca628aa915b7eb80b0d2ff316254d155abd8c305ba5d5601ed4b0&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflexipsolutions&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [BuzzBip](https://www.g2.com/products/buzzbip/reviews)

BuzzBip is a marketing automation platform that helps e-commerce businesses increase conversions and customer retention through SMS marketing and AI-driven chatbots. It enables businesses to send targeted SMS campaigns, integrate with Magento, PrestaShop, and WooCommerce, and leverage AI-powered chatbots for WhatsApp, Facebook, and Instagram. With advanced customer segmentation, BuzzBip allows marketers to analyze customer behavior, launch personalized campaigns, and drive higher engagement. It’s a powerful, conversion-focused tool designed to maximize ROI for e-commerce brands and agencies.

#### Who Is the Company Behind BuzzBip?

- **Seller:** [BuzzBip](https://www.g2.com/sellers/buzzbip)
- **Year Founded:** 2024
- **HQ Location:** Tunis, TN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86c61e1b2342fd36538426ecb87924d03bb3c20ff7c361b732f9fc26a9f50b4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzbip&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [CallingPost Group Communications](https://www.g2.com/products/callingpost-group-communications/reviews)

CallingPost is a BULK GROUP messaging service, website, and app sending communications by phone (pre-recorded voice), text (SMS), and/or email. Stay Connected with CallingPost! In 1995, we created CallingPost to make group communication fast, easy & reliable. We are the original pioneers in mass messaging technology. Our system is built on a solid foundation of excellence, trust, and reliability. Starting as a one-to-many phone system, we have expanded our service to include email, text, and analytical reporting. Help your people thrive today by making communication fast, easy & reliable for everyone. No one has to feel frustrated or left out. We are proud to have facilitated over 1 Billion communications!

#### Who Is the Company Behind CallingPost Group Communications?

- **Seller:** [CallingPost Commuincations](https://www.g2.com/sellers/callingpost-commuincations)
- **Year Founded:** 1995
- **HQ Location:** Evans, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d3ed2ab2a4fa4107ab9d15170041fee911a4e0ed88065e762f4c10b8fa5babc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcallingpost%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [Call Tracker](https://www.g2.com/products/call-tracker/reviews)

CallTracker helps you make better marketing decisions and grow your business with our easy to use call tracking solution. We help marketers make data driven decisions for campaigns that drive phone calls both online and offline. Our platform is perfect for marketing agencies who want to show the value of the campaigns they manage to their clients with our agency features allowing you to use your branding and invite your clients.

**Average Rating:** 4.7/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Call Tracker?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Call Tracker?

- **Seller:** [Call Tracker](https://www.g2.com/sellers/call-tracker)
- **Year Founded:** 2016
- **HQ Location:** Tampa, FL
- **Twitter:** @calltrackerio  
496 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b95a0f2b43ce363bb1a65b7a03baf95e1bba806e15ba0592163777c356f96fed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcalltrackerio%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 90% Small, 10% Medium

#### What Are Recent G2 Reviews of Call Tracker?

**["Good app to track all your call records and call history at one place."](https://www.g2.com/survey_responses/call-tracker-review-8097375)**

**Rating:** 4.0/5.0 stars

_— Allan F._

[Read full review](https://www.g2.com/survey_responses/call-tracker-review-8097375)

**["Effortless Data-Driven Marketing: A User-Friendly Call Tracker Software"](https://www.g2.com/survey_responses/call-tracker-review-8146488)**

**Rating:** 5.0/5.0 stars

_— Sandeep J._

[Read full review](https://www.g2.com/survey_responses/call-tracker-review-8146488)

### [Campaign by Dolist](https://www.g2.com/products/campaign-by-dolist/reviews)

Campaign by Dolist is an email and SMS activation platform designed to manage both marketing campaigns and transactional messaging within a single environment. It enables organizations to centralize data, automate communications, and deliver legitimate messages at scale while prioritizing deliverability, security, and regulatory compliance. Campaign supports a wide range of use cases, including: - Email and SMS marketing campaigns (newsletters, promotions, announcements) - Transactional and notification messages triggered in real time - Marketing automation workflows and customer journeys - Contact data management, segmentation, and preference handling - Consent and unsubscribe management aligned with GDPR requirements For transactional messaging, Campaign can be connected to existing systems to trigger messages via API and/or SMTP relay, with access to delivery and performance data for monitoring and optimization. The platform is designed with a strong focus on deliverability and sender reputation, supported by monitoring mechanisms and best practices applied at both infrastructure and messaging levels. Campaign is developed and hosted in France, ensuring strong data sovereignty, GDPR-by-design capabilities, and high standards of data security. It integrates with existing business tools and systems using standard connectivity methods such as REST APIs, webhooks, and secure data exchanges.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Campaign by Dolist?

- **Seller:** [Dolist](https://www.g2.com/sellers/dolist)
- **Year Founded:** 2000
- **HQ Location:** Pessac, France
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6ab146a5d22349fadf2997ab1b59fdf866a8703f8552d21e56f4dd04af714098&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdolist-net%2F&secure%5Burl_type%5D=linkedin_company_website)  
64 employees on LinkedIn®
- **Ownership:** Privately held
- **Phone:** 05 57 26 25 70

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Campaign by Dolist?

**["best online email marketing online system provided in the market"](https://www.g2.com/survey_responses/campaign-by-dolist-review-5117380)**

**Rating:** 4.5/5.0 stars

_— Jagan K._

[Read full review](https://www.g2.com/survey_responses/campaign-by-dolist-review-5117380)

#### What Are G2 Users Discussing About Campaign by Dolist?

- [What is wewmanager used for?](https://www.g2.com/discussions/what-is-wewmanager-used-for)

### [CartFox](https://www.g2.com/products/cartfox/reviews)

CartFox® is a result-focused SMS marketing platform for online stores. Turn abandoned carts into profit and one-time buyers into loyal customers! With an average ROAS of 4.500% and no subscription required, skyrocket your sales by installing CartFox® on Wordpress, Shopify, Magento or Prestashop. We offer the full SMS marketing flow for e-commerce businesses: from abandoned cart SMS to post-purchase review incentives.

#### Who Is the Company Behind CartFox?

- **Seller:** [DFVU](https://www.g2.com/sellers/dfvu)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0e585d16897e5fa59604ce2a98b98cc29f133baf43a6b886340cf0d606e8f19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcartfox%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Charket](https://www.g2.com/products/charket/reviews)

Charket is a Salesforce native app that connects WeChat into Salesforce directly without having any servers in between. Charket is the most secure WeChat solution on the market.

#### Who Is the Company Behind Charket?

- **Seller:** [Charket](https://www.g2.com/sellers/charket)
- **Year Founded:** 2017
- **HQ Location:** Santa Clara, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fb3b96a5d1d19143e2e5d42428e1f1764256cfa0f5cccf511a539b60c0e20029&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F31177027&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Check This Out](https://www.g2.com/products/check-this-out/reviews)

Running a restaurant is tough.There simply isn’t enough time in the day to manage the finances, HR, chefs, and marketing so that your restaurant can succeed. Doing everything at the restaurant shouldn’t consume your life. You shouldn’t have to worry about marketing your restaurant on top of everything else. You should be able to focus your time and energy on creating exceptional dining experiences. This is where word of mouth marketing comes in. Our referral and text campaign software is designed to help businesses thrive in all seasons. - Check This Out clients generate a massive 17.5x return in gross sales for every $1 spent. - Our text messaging campaigns have a 98% open rate. - Our program allows you to quickly make, send, and schedule campaigns on the go. - You can easily track your success through our analytics dashboard and links embedded in campaigns.

#### Who Is the Company Behind Check This Out?

- **Seller:** [Check This Out](https://www.g2.com/sellers/check-this-out)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c5ef8dff3f6ddf7e2ff09107a6630b92899086129205a6b03bf42e0822529834&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheckthisout-io&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Cheerio AI](https://www.g2.com/products/cheerio-ai/reviews)

Cheerio AI is an omnichannel marketing platform that allows businesses to run campaigns on email, SMS & WhatsApp

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Cheerio AI?

- **Seller:** [Nishant Das](https://www.g2.com/sellers/nishant-das)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Cheerio AI?

**["Useful to introduce a topic and engage its audience"](https://www.g2.com/survey_responses/cheerio-ai-review-10019932)**

**Rating:** 4.5/5.0 stars

_— Gabriela R._

[Read full review](https://www.g2.com/survey_responses/cheerio-ai-review-10019932)

### [Citibot](https://www.g2.com/products/citibot/reviews)

AI-powered chat solutions built for government by people who know government. With Citibot’s smart text messaging, web chat, and interactive text alerts, governments can operate more efficiently and provide better customer service.

#### Who Is the Company Behind Citibot?

- **Seller:** [Citibot](https://www.g2.com/sellers/citibot)
- **Year Founded:** 2016
- **HQ Location:** Charleston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f50a07af682e4d32f8c8895ebee805f1ec0931cbd1ec3eed4b2cbe0e3c77ed68&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcitibot%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [CM.com Mobile Marketing Cloud](https://www.g2.com/products/cm-com-mobile-marketing-cloud/reviews)

CM.com's Mobile Marketing Cloud is the only omnichannel customer engagement solution that includes all mobile messaging channels like SMS and WhatsApp. This empowers marketers to create superior experiences that increase engagement and conversion.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind CM.com Mobile Marketing Cloud?

- **Seller:** [CM.com](https://www.g2.com/sellers/cm-com)
- **Year Founded:** 1999
- **HQ Location:** Breda, Noord-Brabant
- **Twitter:** @CMcom\_  
1,698 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b5c3a9bac1f5182eb628901ee92a39148417d7e9e4bbab1c413822a5a00ca16&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcmcom&secure%5Burl_type%5D=linkedin_company_website)  
746 employees on LinkedIn®
- **Ownership:** AMS: CMCOM

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of CM.com Mobile Marketing Cloud?

**["Best cloud best service for engagement."](https://www.g2.com/survey_responses/cm-com-mobile-marketing-cloud-review-8322832)**

**Rating:** 4.5/5.0 stars

_— Vishwajeet K._

[Read full review](https://www.g2.com/survey_responses/cm-com-mobile-marketing-cloud-review-8322832)

### [Colligso TextIn](https://www.g2.com/products/colligso-textin/reviews)

Colligso enables businesses to grow profits by helping them to multiply customer visits using direct digital relationships. TextIn helps businesses to engage directly with customers using text messaging (SMS/ MMS) and landing pages. Benefits of TextIn \* TextIn is well-integrated with popular apps and platforms capturing customer data. Increase opt-ins with our simple mobile opt-in protocol. \* Reach customers using text/ picture messaging. Drive traffic from messages. \* Use #hashtags for events and promotions. Create your own customer groups with #hashtag campaigns. Run text campaigns to target the hashtag groups. \* Close sales, upsell, cross-sell and provide support using VideoChat (beta) \* Message Open rate as high as 98%. Picture in a message is worth a thousand words. Cheaper than a postcard, more effective than an email.

#### Who Is the Company Behind Colligso TextIn?

- **Seller:** [Colligso](https://www.g2.com/sellers/colligso)
- **HQ Location:** Sunnyvale, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=29dafa6e2821ec2f2ad594db33b07ad80882358a27e2caa150d86ab406c886ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcolligso%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

- [‹ Prev ‹ Prev](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=24#product-list)
- [1](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score#product-list)
- [2](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=2#product-list)
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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

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