# Best SMS Marketing Software - Page 25

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 532

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,700+ Authentic Reviews
- 532+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=22329&focus%5B%5D=124128)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, Klaviyo, and HighLevel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=highlevel)

**Sponsored**

### Adobe Journey Optimizer

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-14T19%3A39%3A12Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=169941&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3FhsCtaTracking%3D6d980e3a-dcf6-417b-add4-2899f43e3e76%257C83ff5620-cbf9-4204-a374-ede578fcfa38%26page%3D25&secure%5Btoken%5D=8cd85cdb32b85f2db7c9f125a559fc1011422bbc24f89dc61fd38e1520aeeeb4&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fjourney-optimizer.html%3Fsdid%3DMH16S3R3%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

### [Bossteq](https://www.g2.com/products/bossteq/reviews)

The best field service management with GPS apps, job scheduling and text reminders. Less text. More jobs. Happier customers. Automatically send automated texts to workers and customers before each job with Bossteq's Autoshare. Manage teams and jobs with a simple GPS app. Fully and seamlessly integrated with your Google Calendar.

#### Who Is the Company Behind Bossteq?

- **Seller:** [Bossteq](https://www.g2.com/sellers/bossteq)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [BulkText](https://www.g2.com/products/bulktext/reviews)

If there's one thing the business world recognizes, it's the power of effective communication. This is where BulkText.com, an exceptional text marketing and SMS marketing platform, makes its mark. It is not just a tool, but a comprehensive solution for all your business communication requirements, specifically designed to cater to your dynamic needs. The strength of BulkText.com lies in its versatility. It's not just a text marketing platform but also an SMS marketing platform, offering a wide array of services. From sending instant notifications and alerts to scheduling important reminders and confirmations, it ensures your messages reach their destination swiftly and securely.

#### Who Is the Company Behind BulkText?

- **Seller:** [BulkText.com](https://www.g2.com/sellers/bulktext-com)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Bulletin](https://www.g2.com/products/https-bulletin-net-bulletin/reviews)

Smart Mobile Messaging Solutions We help you communicate with your customers and staff at scale with easy to use tools that lead

#### Who Is the Company Behind Bulletin?

- **Seller:** [https://bulletin.net/](https://www.g2.com/sellers/https-bulletin-net)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Business Texting](https://www.g2.com/products/business-texting/reviews)

Use the Flex Text Business Texting Platform to reach your clients, prospects and staff with SMS and MMS text messages delivered from your business or toll-free phone number.

#### Who Is the Company Behind Business Texting?

- **Seller:** [FlexIP Solutions](https://www.g2.com/sellers/flexip-solutions)
- **Year Founded:** 2009
- **HQ Location:** United States, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14e35acf5aaca628aa915b7eb80b0d2ff316254d155abd8c305ba5d5601ed4b0&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflexipsolutions&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [BuzzBip](https://www.g2.com/products/buzzbip/reviews)

BuzzBip is a marketing automation platform that helps e-commerce businesses increase conversions and customer retention through SMS marketing and AI-driven chatbots. It enables businesses to send targeted SMS campaigns, integrate with Magento, PrestaShop, and WooCommerce, and leverage AI-powered chatbots for WhatsApp, Facebook, and Instagram. With advanced customer segmentation, BuzzBip allows marketers to analyze customer behavior, launch personalized campaigns, and drive higher engagement. It’s a powerful, conversion-focused tool designed to maximize ROI for e-commerce brands and agencies.

#### Who Is the Company Behind BuzzBip?

- **Seller:** [BuzzBip](https://www.g2.com/sellers/buzzbip)
- **Year Founded:** 2024
- **HQ Location:** Tunis, TN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86c61e1b2342fd36538426ecb87924d03bb3c20ff7c361b732f9fc26a9f50b4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzbip&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [CallingPost Group Communications](https://www.g2.com/products/callingpost-group-communications/reviews)

CallingPost is a BULK GROUP messaging service, website, and app sending communications by phone (pre-recorded voice), text (SMS), and/or email. Stay Connected with CallingPost! In 1995, we created CallingPost to make group communication fast, easy & reliable. We are the original pioneers in mass messaging technology. Our system is built on a solid foundation of excellence, trust, and reliability. Starting as a one-to-many phone system, we have expanded our service to include email, text, and analytical reporting. Help your people thrive today by making communication fast, easy & reliable for everyone. No one has to feel frustrated or left out. We are proud to have facilitated over 1 Billion communications!

#### Who Is the Company Behind CallingPost Group Communications?

- **Seller:** [CallingPost Commuincations](https://www.g2.com/sellers/callingpost-commuincations)
- **Year Founded:** 1995
- **HQ Location:** Evans, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d3ed2ab2a4fa4107ab9d15170041fee911a4e0ed88065e762f4c10b8fa5babc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcallingpost%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [Call Tracker](https://www.g2.com/products/call-tracker/reviews)

CallTracker helps you make better marketing decisions and grow your business with our easy to use call tracking solution. We help marketers make data driven decisions for campaigns that drive phone calls both online and offline. Our platform is perfect for marketing agencies who want to show the value of the campaigns they manage to their clients with our agency features allowing you to use your branding and invite your clients.

**Average Rating:** 4.7/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Call Tracker?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Call Tracker?

- **Seller:** [Call Tracker](https://www.g2.com/sellers/call-tracker)
- **Year Founded:** 2016
- **HQ Location:** Tampa, FL
- **Twitter:** @calltrackerio  
496 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b95a0f2b43ce363bb1a65b7a03baf95e1bba806e15ba0592163777c356f96fed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcalltrackerio%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 90% Small, 10% Medium

#### What Are Recent G2 Reviews of Call Tracker?

**["Good app to track all your call records and call history at one place."](https://www.g2.com/survey_responses/call-tracker-review-8097375)**

**Rating:** 4.0/5.0 stars

_— Allan F._

[Read full review](https://www.g2.com/survey_responses/call-tracker-review-8097375)

**["Effortless Data-Driven Marketing: A User-Friendly Call Tracker Software"](https://www.g2.com/survey_responses/call-tracker-review-8146488)**

**Rating:** 5.0/5.0 stars

_— Sandeep J._

[Read full review](https://www.g2.com/survey_responses/call-tracker-review-8146488)

### [Campaign by Dolist](https://www.g2.com/products/campaign-by-dolist/reviews)

Campaign by Dolist is an email and SMS activation platform designed to manage both marketing campaigns and transactional messaging within a single environment. It enables organizations to centralize data, automate communications, and deliver legitimate messages at scale while prioritizing deliverability, security, and regulatory compliance. Campaign supports a wide range of use cases, including: - Email and SMS marketing campaigns (newsletters, promotions, announcements) - Transactional and notification messages triggered in real time - Marketing automation workflows and customer journeys - Contact data management, segmentation, and preference handling - Consent and unsubscribe management aligned with GDPR requirements For transactional messaging, Campaign can be connected to existing systems to trigger messages via API and/or SMTP relay, with access to delivery and performance data for monitoring and optimization. The platform is designed with a strong focus on deliverability and sender reputation, supported by monitoring mechanisms and best practices applied at both infrastructure and messaging levels. Campaign is developed and hosted in France, ensuring strong data sovereignty, GDPR-by-design capabilities, and high standards of data security. It integrates with existing business tools and systems using standard connectivity methods such as REST APIs, webhooks, and secure data exchanges.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Campaign by Dolist?

- **Seller:** [Dolist](https://www.g2.com/sellers/dolist)
- **Year Founded:** 2000
- **HQ Location:** Pessac, France
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6ab146a5d22349fadf2997ab1b59fdf866a8703f8552d21e56f4dd04af714098&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdolist-net%2F&secure%5Burl_type%5D=linkedin_company_website)  
64 employees on LinkedIn®
- **Ownership:** Privately held
- **Phone:** 05 57 26 25 70

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Campaign by Dolist?

**["best online email marketing online system provided in the market"](https://www.g2.com/survey_responses/campaign-by-dolist-review-5117380)**

**Rating:** 4.5/5.0 stars

_— Jagan K._

[Read full review](https://www.g2.com/survey_responses/campaign-by-dolist-review-5117380)

#### What Are G2 Users Discussing About Campaign by Dolist?

- [What is wewmanager used for?](https://www.g2.com/discussions/what-is-wewmanager-used-for)

### [CartFox](https://www.g2.com/products/cartfox/reviews)

CartFox® is a result-focused SMS marketing platform for online stores. Turn abandoned carts into profit and one-time buyers into loyal customers! With an average ROAS of 4.500% and no subscription required, skyrocket your sales by installing CartFox® on Wordpress, Shopify, Magento or Prestashop. We offer the full SMS marketing flow for e-commerce businesses: from abandoned cart SMS to post-purchase review incentives.

#### Who Is the Company Behind CartFox?

- **Seller:** [DFVU](https://www.g2.com/sellers/dfvu)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0e585d16897e5fa59604ce2a98b98cc29f133baf43a6b886340cf0d606e8f19&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcartfox%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Charket](https://www.g2.com/products/charket/reviews)

Charket is a Salesforce native app that connects WeChat into Salesforce directly without having any servers in between. Charket is the most secure WeChat solution on the market.

#### Who Is the Company Behind Charket?

- **Seller:** [Charket](https://www.g2.com/sellers/charket)
- **Year Founded:** 2017
- **HQ Location:** Santa Clara, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fb3b96a5d1d19143e2e5d42428e1f1764256cfa0f5cccf511a539b60c0e20029&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F31177027&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Check This Out](https://www.g2.com/products/check-this-out/reviews)

Running a restaurant is tough.There simply isn’t enough time in the day to manage the finances, HR, chefs, and marketing so that your restaurant can succeed. Doing everything at the restaurant shouldn’t consume your life. You shouldn’t have to worry about marketing your restaurant on top of everything else. You should be able to focus your time and energy on creating exceptional dining experiences. This is where word of mouth marketing comes in. Our referral and text campaign software is designed to help businesses thrive in all seasons. - Check This Out clients generate a massive 17.5x return in gross sales for every $1 spent. - Our text messaging campaigns have a 98% open rate. - Our program allows you to quickly make, send, and schedule campaigns on the go. - You can easily track your success through our analytics dashboard and links embedded in campaigns.

#### Who Is the Company Behind Check This Out?

- **Seller:** [Check This Out](https://www.g2.com/sellers/check-this-out)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c5ef8dff3f6ddf7e2ff09107a6630b92899086129205a6b03bf42e0822529834&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheckthisout-io&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Cheerio AI](https://www.g2.com/products/cheerio-ai/reviews)

Cheerio AI is an omnichannel marketing platform that allows businesses to run campaigns on email, SMS & WhatsApp

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Cheerio AI?

- **Seller:** [Nishant Das](https://www.g2.com/sellers/nishant-das)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Cheerio AI?

**["Useful to introduce a topic and engage its audience"](https://www.g2.com/survey_responses/cheerio-ai-review-10019932)**

**Rating:** 4.5/5.0 stars

_— Gabriela R._

[Read full review](https://www.g2.com/survey_responses/cheerio-ai-review-10019932)

### [Citibot](https://www.g2.com/products/citibot/reviews)

AI-powered chat solutions built for government by people who know government. With Citibot’s smart text messaging, web chat, and interactive text alerts, governments can operate more efficiently and provide better customer service.

#### Who Is the Company Behind Citibot?

- **Seller:** [Citibot](https://www.g2.com/sellers/citibot)
- **Year Founded:** 2016
- **HQ Location:** Charleston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f50a07af682e4d32f8c8895ebee805f1ec0931cbd1ec3eed4b2cbe0e3c77ed68&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcitibot%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [CM.com Mobile Marketing Cloud](https://www.g2.com/products/cm-com-mobile-marketing-cloud/reviews)

CM.com's Mobile Marketing Cloud is the only omnichannel customer engagement solution that includes all mobile messaging channels like SMS and WhatsApp. This empowers marketers to create superior experiences that increase engagement and conversion.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind CM.com Mobile Marketing Cloud?

- **Seller:** [CM.com](https://www.g2.com/sellers/cm-com)
- **Year Founded:** 1999
- **HQ Location:** Breda, Noord-Brabant
- **Twitter:** @CMcom\_  
1,698 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b5c3a9bac1f5182eb628901ee92a39148417d7e9e4bbab1c413822a5a00ca16&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcmcom&secure%5Burl_type%5D=linkedin_company_website)  
746 employees on LinkedIn®
- **Ownership:** AMS: CMCOM

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of CM.com Mobile Marketing Cloud?

**["Best cloud best service for engagement."](https://www.g2.com/survey_responses/cm-com-mobile-marketing-cloud-review-8322832)**

**Rating:** 4.5/5.0 stars

_— Vishwajeet K._

[Read full review](https://www.g2.com/survey_responses/cm-com-mobile-marketing-cloud-review-8322832)

### [Colligso TextIn](https://www.g2.com/products/colligso-textin/reviews)

Colligso enables businesses to grow profits by helping them to multiply customer visits using direct digital relationships. TextIn helps businesses to engage directly with customers using text messaging (SMS/ MMS) and landing pages. Benefits of TextIn \* TextIn is well-integrated with popular apps and platforms capturing customer data. Increase opt-ins with our simple mobile opt-in protocol. \* Reach customers using text/ picture messaging. Drive traffic from messages. \* Use #hashtags for events and promotions. Create your own customer groups with #hashtag campaigns. Run text campaigns to target the hashtag groups. \* Close sales, upsell, cross-sell and provide support using VideoChat (beta) \* Message Open rate as high as 98%. Picture in a message is worth a thousand words. Cheaper than a postcard, more effective than an email.

#### Who Is the Company Behind Colligso TextIn?

- **Seller:** [Colligso](https://www.g2.com/sellers/colligso)
- **HQ Location:** Sunnyvale, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=29dafa6e2821ec2f2ad594db33b07ad80882358a27e2caa150d86ab406c886ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcolligso%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

- [‹ Prev ‹ Prev](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=24#product-list)
- [1](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score#product-list)
- [2](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=2#product-list)
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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

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