# Best SMS Marketing Software - Page 24

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 532

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,700+ Authentic Reviews
- 532+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=22329&focus%5B%5D=124128)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, Klaviyo, and HighLevel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=highlevel)

**Sponsored**

### TextUs

TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-14T18%3A59%3A52Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3FhsCtaTracking%3D6d980e3a-dcf6-417b-add4-2899f43e3e76%257C83ff5620-cbf9-4204-a374-ede578fcfa38%26page%3D24&secure%5Btoken%5D=15aeebdd078bbc12d73ba419f458a02e7d3f0e8e7e82557189e8b087237cdb02&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url)

### [Aerialink Conversations](https://www.g2.com/products/aerialink-conversations/reviews)

Aerialink Conversations is an SMS marketing solution to send messages with features for sending from a landline, toll-free, shared and private messaging, and enables global delivery of SMS and MMS messaging.

#### Who Is the Company Behind Aerialink Conversations?

- **Seller:** [CSF](https://www.g2.com/sellers/csf)
- **Year Founded:** 1997
- **HQ Location:** Denver, Colorado, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=26e834eff74abc938e49c49646b2506d9a0fcc8542857e52e8d5511efb120106&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmessagebroadcast&secure%5Burl_type%5D=linkedin_company_website)  
137 employees on LinkedIn®

### [Ai2006](https://www.g2.com/products/ai2006/reviews)

ai2006 is an advanced artificial intelligence platform designed to streamline and enhance various business operations through intelligent automation and data-driven insights. By leveraging cutting-edge machine learning algorithms, ai2006 empowers organizations to optimize workflows, improve decision-making processes, and drive innovation across multiple sectors. Key Features and Functionality: - Intelligent Automation: Automates repetitive tasks, reducing manual effort and increasing operational efficiency. - Data Analytics: Provides comprehensive data analysis tools to uncover valuable insights and trends. - Customizable Solutions: Offers tailored AI models to meet specific industry needs and challenges. - Scalability: Designed to scale with business growth, accommodating increasing data volumes and complexity. - User-Friendly Interface: Features an intuitive interface for seamless integration and ease of use. Primary Value and Problem Solved: ai2006 addresses the challenge of managing complex business processes by providing a robust AI-driven solution that enhances efficiency, accuracy, and strategic decision-making. It enables organizations to harness the power of artificial intelligence to stay competitive in a rapidly evolving market landscape.

#### Who Is the Company Behind Ai2006?

- **Seller:** [ai2006](https://www.g2.com/sellers/ai2006)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [All In One Toolkit](https://www.g2.com/products/all-in-one-toolkit/reviews)

All In One Toolkit is an all-in-one CRM and sales & marketing automation platform designed to grow your business all under one dashboard. When using All In One Toolkit, you’ll easily make game changing moves in your business to remove manual tasks while easily being able to capture, organise, and nurture all of your leads to increase appointments, sales and top line revenue within your operation. To ensure imminent success, the All In One Toolkit team also helps you get onboarded to take advantage of our immediate features of our platform for ultra-fast results. We’re dedicated to supporting the entrepreneur and small business community.

#### Who Is the Company Behind All In One Toolkit?

- **Seller:** [All In One Toolkit](https://www.g2.com/sellers/all-in-one-toolkit)
- **Year Founded:** 2021
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be0085ddb2ba96e206cbb1acb266451dc7bfbf71d352cb58022a224970ea847a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fallinonetoolkit%2F%3ForiginalSubdomain%3Duk&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [allmysms](https://www.g2.com/products/allmysms/reviews)

allmysms is an SMS marketing software that includes tools to send bulk SMS marketing campaigns throughout web or APIs but also transactional and single SMS.

#### Who Is the Company Behind allmysms?

- **Seller:** [MS InNovations](https://www.g2.com/sellers/ms-innovations)
- **Year Founded:** 2002
- **HQ Location:** NICE, FR
- **Twitter:** @allmysms  
316 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3ede9c7e0d499ad34e165f36086b7d3d11e48300cda2a7b526e8e9304f1a93e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmsinnovations&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Analytic Call Tracking](https://www.g2.com/products/analytic-call-tracking/reviews)

Analytic Call Tracking by identifies the marketing channels that make your phone ring and has the flexibility to assign phone numbers to each marketing channel like Youtube, Google Places, Facebook, etc.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Analytic Call Tracking?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Analytic Call Tracking?

- **Seller:** [Analytic Call Tracking](https://www.g2.com/sellers/analytic-call-tracking)
- **HQ Location:** Lake Park, us
- **Twitter:** @ACTCallTracking  
6 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=85528b1ea61884a66829b28a18b8b72c3ba935c67ee2555ce9d965a78a466677&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanalytic-call-tracking%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Analytic Call Tracking?

**["Great Call Tracking Solution at a great price!"](https://www.g2.com/survey_responses/analytic-call-tracking-review-39221)**

**Rating:** 5.0/5.0 stars

_— James P._

[Read full review](https://www.g2.com/survey_responses/analytic-call-tracking-review-39221)

**["Host Your Own Call Tracking Solution"](https://www.g2.com/survey_responses/analytic-call-tracking-review-48785)**

**Rating:** 5.0/5.0 stars

_— Jeff B._

[Read full review](https://www.g2.com/survey_responses/analytic-call-tracking-review-48785)

### [AppNomu SalesQ](https://www.g2.com/products/appnomu-salesq/reviews)

AppNomu SalesQ is a leading technology platform delivering Bulk SMS, Email campaigns, CRM, inventory management, and sales engagement solutions that help businesses streamline operations and accelerate business growth across Africa and beyond. Today, AppNomu SalesQ empowers 25,000 businesses across Africa, the USA, and Asia with affordable, reliable tools for managing campaigns through SMS, Email, and WhatsApp—enabling them to reach more customers with ease. Our sales management system further supports businesses by helping them record sales, manage stock, issue digital receipts, and access real‑time insights and reports powered by SalesQ AI. With the launch of the AppNomu Mobile App, even more businesses can now access their data instantly and manage their operations right at their fingertips.

#### Who Is the Company Behind AppNomu SalesQ?

- **Seller:** [AppNomu Business Services](https://www.g2.com/sellers/appnomu-business-services-29d11a35-bda2-45b6-833d-5c95ebda20ea)
- **Year Founded:** 2021
- **HQ Location:** Bugiri Municipality UG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=294b2bdba90bda1ab54da7c5660eb5fbb7c8d2317ed8fdfbd71b5bad098acace&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Four-appnomu%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 900% Medium, 100% Small

### [Appointible](https://www.g2.com/products/appointible/reviews)

Appointible is the go-to appointment scheduling software for beauty services providers who want seamlessly manage bookings and grow their businesses. We support individual beauty service providers, beauty salons, beauty clinics, laser clinics, spas, med spas, nail salons, barbershops, nail artists, hair salons, massage centers, health clinics, and more. Appointible is the best Online Booking System for your beauty business. We help protect against no-shows with automated text reminders and to increase your bottom line with the text marketing solution. - Appointment scheduling: access your and your team's schedule on the go. Create unlimited appointments, make adjustments, add notes, and more. - Calendar: navigate through your personal and your team's appointment calendar. - Online bookings: your customers can book services online 24/7 with you. You can publish a link to your online booking page on your Facebook or Instagram. - Reminders: reduce no-shows and missed appointments, protect your time, and avoid lost revenue by using text reminders. - Client management (CRM): search for clients, view the history of their visit, take notes, and add before and after photos. - Text marketing: send rebooking reminders, send mass texts to your clients with a promotion or update. - Price list: manage services and service providers, price, and duration. - Sync data across multiple devices: your appointment calendar is the same across all your devices. - Analytics: go through the most important metrics of your business in a visually simple way. - Staff management: add your admin and bookable staff members, grant access permissions for each user, and effectively organize your team in one place! - Multi-location business support: with Appointible, you can manage a multi-location business that operates in multiple time zones. Get your free account up and running in no time. Sign up for the best available booking software to automate your appointment scheduling, send appointment reminders, manage your team and grow your business! https://appointible.com/biz/

#### Who Is the Company Behind Appointible?

- **Seller:** [Appointible](https://www.g2.com/sellers/appointible)
- **Year Founded:** 2021
- **HQ Location:** Kaunas, LT
- **Twitter:** @appointible  
14 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94786ffd1f323de4306eff42ab94e4378afcdc532770bad5b30d474ee5b12295&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappointible%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Atlas CRM](https://www.g2.com/products/atlas-software-atlas-crm/reviews)

Atlas is an intuitive and elegant management platform designed for small businesses. It simplifies order tracking, client communication, and workflow organization with features like custom statuses, calendar and Kanban views, and built-in two-way SMS messaging. Perfect for service-oriented businesses, Atlas helps you stay organized, improve client relationships, and enhance productivity—all in one seamless solution.

#### Who Is the Company Behind Atlas CRM?

- **Seller:** [Atlas Software](https://www.g2.com/sellers/atlas-software-06b9fbb1-5bfa-49c8-971d-6bec21586cac)
- **HQ Location:** United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=077c37218505498c4fa228dc5f270576b12f75cba2c2011571cfe1b613526a41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fatlas-software%2F&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

### [Auto SMS | Dynamic CRM Solutions](https://www.g2.com/products/auto-sms-dynamic-crm-solutions/reviews)

Auto SMS is a cutting-edge integration that bridges CRM and third-party text messaging platforms. Say goodbye to manual texting and hello to automatic notifications for case creation, closure, updates, and record assignments. The add-on streamlines communication by enabling bulk SMS creation and automating lead status, actions, and inquiry updates, enhancing your CRM efficiency.

#### Who Is the Company Behind Auto SMS | Dynamic CRM Solutions?

- **Seller:** [Dotsquares](https://www.g2.com/sellers/dotsquares)
- **Year Founded:** 2002
- **HQ Location:** London
- **Twitter:** @dotsquares  
1,696 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2e158e46a6004189b015d0830758d3229870b1fc4fd881d21c0a48e48a4a552b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdotsquares%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,489 employees on LinkedIn®

### [Baytech Mobile](https://www.g2.com/products/baytech-mobile/reviews)

Baytech Mobile is an affordable text marketing software and sms software designed to connect instantly with customers on the mobile devices.

#### Who Is the Company Behind Baytech Mobile?

- **Seller:** [Baytech Mobile](https://www.g2.com/sellers/baytech-mobile)
- **Year Founded:** 2011
- **HQ Location:** São Paulo, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12451b58d19e6e3bf65a6d29d84b5f9da2bbe66f50f38522e038e3c4093822a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbizapp-crm&secure%5Burl_type%5D=linkedin_company_website)  
77 employees on LinkedIn®

### [Bespeak](https://www.g2.com/products/bespeak/reviews)

Automatically send personalized text messages Send personalized text messages to your entire database of opted-in customers or target individuals based on customer activity.

#### Who Is the Company Behind Bespeak?

- **Seller:** [Bespeak](https://www.g2.com/sellers/bespeak)
- **HQ Location:** Austin, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b9bd3a3f84a826fc53d7e3fab0564e4fcbc80e094dc213eae6efadf2b01f31f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fignite-technologies&secure%5Burl_type%5D=linkedin_company_website)  
309 employees on LinkedIn®

### [Betwext](https://www.g2.com/products/betwext/reviews)

Powerful, Easy To Use, Texting Software To Reinvigorate Your Business

#### Who Is the Company Behind Betwext?

- **Seller:** [Betwext.com](https://www.g2.com/sellers/betwext-com)
- **Year Founded:** 2010
- **HQ Location:** Gilbert, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68903642a6ae6bd25a2dd209c4c5f50373694c63d33ad4767c7cfbf949c469fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbetwext&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Bhashsms](https://www.g2.com/products/bhashsms/reviews)

BhashSMS offers a comprehensive suite of communication solutions including bulk SMS, bulk WhatsApp messaging, WhatsApp Business API, RCS messaging, and voice calls. Their services cater to a diverse range of industries such as e-commerce, healthcare, real estate, and banking, enabling effective customer engagement and streamlined communication. With a user-friendly platform, customizable pricing plans, and exceptional customer support, BhashSMS is designed to meet the needs of both startups and large enterprises across India. The company prides itself on high delivery rates and secure services, ensuring reliable communication for businesses nationwide.

#### Who Is the Company Behind Bhashsms?

- **Seller:** [Bhash Software Labs](https://www.g2.com/sellers/bhash-software-labs)
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8cffd800e7843bc8cf2e9627c87e28a335069bea58b108926c0c440add032422&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbhash-software-labs%2F&secure%5Burl_type%5D=linkedin_company_website)  
149 employees on LinkedIn®

### [Birdeye Marketing Automation](https://www.g2.com/products/birdeye-marketing-automation/reviews)

Birdeye Marketing Automation — Built for Multi-Location Brands Birdeye Marketing Automation is an agentic approach to marketing automation built for the complexity of multi-location brands. Traditional marketing automation platforms were designed for centralized organizations with a single brand, a single funnel, and simple workflows. Multi-location brands operate in a fundamentally different reality — with distributed locations, fragmented data, and the need to localize engagement without losing brand control. Location Intelligence: Agents personalize campaigns based on location, business hours, offers, ratings, and local context. Agent-First Automation: Marketers describe campaign goals in plain English, and agents build and execute workflows — from audience selection to content personalization to optimization across email and SMS. Unified Customer Data: Birdeye stitches together customer data from past interactions, visits, survey responses, and CRM sources to build 360° customer profiles. Agents use these profiles to personalize outreach by choosing the best time and channel for each customer, across every location. Built for enterprise-grade compliance (HIPAA, FINRA) with customizable templates and location-level reporting

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Birdeye Marketing Automation?

- **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye)
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Birdeye Marketing Automation?

**["Very User-Friendly and Easy to Work With"](https://www.g2.com/survey_responses/birdeye-marketing-automation-review-13055797)**

**Rating:** 5.0/5.0 stars

_— Nicole W._

[Read full review](https://www.g2.com/survey_responses/birdeye-marketing-automation-review-13055797)

### [Boomerang Messaging](https://www.g2.com/products/boomerang-messaging/reviews)

The suite of Boomerang products, underpinned by patented technology, also facilitates sending SMS from an e-mail client, sorting and sending bulk messages and allowing control and management of multiple notifications over various communications media.

#### Who Is the Company Behind Boomerang Messaging?

- **Seller:** [Boomerang Messaging](https://www.g2.com/sellers/boomerang-messaging)
- **Year Founded:** 2010
- **HQ Location:** London, Greater London
- **Twitter:** @Boom\_messaging  
262 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3125768ae34ad2782830107579a9f7769a7c9f730dd73bea83772ef6308cfc99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fboomerang-sms&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

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