# Best SMS Marketing Software - Page 21

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 532

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,700+ Authentic Reviews
- 532+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=22329&focus%5B%5D=124128)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, Klaviyo, and HighLevel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=highlevel)

**Sponsored**

### Vibes

Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-14T19%3A03%3A56Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1569&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3FhsCtaTracking%3D6d980e3a-dcf6-417b-add4-2899f43e3e76%257C83ff5620-cbf9-4204-a374-ede578fcfa38%26page%3D21&secure%5Btoken%5D=b61cc6bbdf90b1275ea3f66c1ca0969abb5173e7b4d40a0581d8de4d2b12fd31&secure%5Burl%5D=https%3A%2F%2Fwww.vibes.com%2Ftalk-to-vibes&secure%5Burl_type%5D=custom_url)

### [MailUp](https://www.g2.com/products/mailup/reviews)

MailUp is a simple and scalable solution to create, automate and customize Email, SMS, and Messaging Apps marketing campaigns. Trusted by 10,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. A complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS, Messaging Apps (Facebook Messenger and Telegram), and much more! Try its drag & drop email builder, integrate your marketing stack, create automated multichannel workflows in a matter of seconds and monitor your campaign performances through in-depth reports. Italian by birth, international by vocation. Established in 2003, over the years MailUp has grown to become the market leader in Italy and to operate in over 50 countries, with 5 branches worldwide. Over 10,000 companies across the globe trust MailUp as a strategic partner for their Digital Marketing activities. MailUp offers the best infrastructure and international certifications to ensure maximum deliverability to your messages. Its powerful messaging platform is complemented by a range of tools to help your day-to-day marketing campaigns run smoothly. Its teams at the technology hubs in Cremona (Italy) and Silicon Valley are at the forefront of flexible, scalable, integrated software development.

**Average Rating:** 3.7/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate MailUp?

- **Has the product been a good partner in doing business?:** 6.4/10 (Category avg: 9.1/10)

#### Who Is the Company Behind MailUp?

- **Seller:** [Mailup](https://www.g2.com/sellers/mailup)
- **Year Founded:** 2003
- **HQ Location:** Milan, Italy
- **Twitter:** @MailUp\_US  
880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94f6639553f8d87f914f0640a5239db48616ab5d9915f3e84af157aa848e4785&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F154096%2F&secure%5Burl_type%5D=linkedin_company_website)  
66 employees on LinkedIn®
- **Ownership:** BIT:MAIL

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 51% Small, 40% Medium

#### What Are Recent G2 Reviews of MailUp?

**["A really useful digital product for email and sms marketing"](https://www.g2.com/survey_responses/mailup-review-5151102)**

**Rating:** 5.0/5.0 stars

_— Davide F._

[Read full review](https://www.g2.com/survey_responses/mailup-review-5151102)

**["Good support and tech"](https://www.g2.com/survey_responses/mailup-review-6670240)**

**Rating:** 5.0/5.0 stars

_— Mauricio D._

[Read full review](https://www.g2.com/survey_responses/mailup-review-6670240)

#### What Are G2 Users Discussing About MailUp?

- [What is MailUp used for?](https://www.g2.com/discussions/what-is-mailup-used-for)

### [Markate](https://www.g2.com/products/markate/reviews)

Personalized invoicing, estimates, scheduling, appointment reminders, work orders which can all be emailed on the field

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Markate?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Markate?

- **Seller:** [Markate](https://www.g2.com/sellers/markate)
- **Year Founded:** 2015
- **HQ Location:** Scottsdale, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5eff93e6494153fc7cdd9eb47ae7ce2b5713e562f338db0657d6654d214aa8e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15085839&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Markate?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Markate's **ease of use** , appreciating its efficient communication and responsive customer support features.
- Users appreciate the **responsive customer support** of Markate, consistently providing timely assistance and communication.
- Users value the **easy communication** features of Markate, enhancing client interaction and support efficiency.
- Users love the **effective communication tools** in Markate, enhancing client interaction and support responsiveness.
- Users love Markate for its **real-time data features** , enhancing communication and customer engagement effectively.

##### Cons

- Users encounter **bugs** with Markate, particularly with QuickBooks integration and invoice management causing confusion and errors.
- Users often face **connection issues** with QuickBooks, leading to doubled invoices and clients, complicating their workflow.
- Users encounter **connectivity issues** with QuickBooks, causing invoice duplication and complicating their workflow.
- Users experience **delays** due to bugs and invoice issues, but Markate generally resolves problems effectively.
- Users encounter **error issues** like invoice duplication and changes causing complications, but Markate addresses them diligently.

#### What Are Recent G2 Reviews of Markate?

**["CRM"](https://www.g2.com/survey_responses/markate-review-10469638)**

**Rating:** 5.0/5.0 stars

_— Kevin K._

[Read full review](https://www.g2.com/survey_responses/markate-review-10469638)

**["Essential Daily Tool with Outstanding Support"](https://www.g2.com/survey_responses/markate-review-12084836)**

**Rating:** 4.5/5.0 stars

_— Verified User in Construction_

[Read full review](https://www.g2.com/survey_responses/markate-review-12084836)

#### What Are G2 Users Discussing About Markate?

- [What is Markate used for?](https://www.g2.com/discussions/what-is-markate-used-for)

### [Marketing 160](https://www.g2.com/products/marketing-160/reviews)

The Marketing 160 SMS Text platform allows businesses and organizations to easily send mass SMS/Text messages to your subscribers list from any connected device, create and send mobile coupons to your SMS/Text subscribers, send your subscribers surveys and poll questions, conduct Text to Win contests, send appointment reminders, create QR codes, manage and maintain a digital loyalty and rewards program, access numerous reporting tools, and much more! There are no monthly fees, no setup fees, and no long term commitments. Visit www.Marketing160.com for more information or to get started.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Marketing 160?

- **Marketing Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Marketing 160?

- **Seller:** [Marketing 160](https://www.g2.com/sellers/marketing-160)
- **Year Founded:** 2015
- **HQ Location:** Salt Lake City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9123b1c0453100db9d6c171c5a7500701277992ff6aec4f14cb5bb868c98d584&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketing-160&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Marketing 160?

**["Highly Recommend Marketing 160"](https://www.g2.com/survey_responses/marketing-160-review-4141635)**

**Rating:** 5.0/5.0 stars

_— tim p._

[Read full review](https://www.g2.com/survey_responses/marketing-160-review-4141635)

**["A Great Partner!"](https://www.g2.com/survey_responses/marketing-160-review-4151839)**

**Rating:** 5.0/5.0 stars

_— Dave C._

[Read full review](https://www.g2.com/survey_responses/marketing-160-review-4151839)

### [Mobilozophy](https://www.g2.com/products/mobilozophy/reviews)

mzCONNECT is a web-based mobile marketing platform for transmission of text marketing messages, mobile coupons, punch cards, and more.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Mobilozophy?

- **Seller:** [Mobilozophy](https://www.g2.com/sellers/mobilozophy)
- **Year Founded:** 2009
- **HQ Location:** New Port Richey, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba13eb3e80ae613c7bca3d97bcbc8abc63c9f6fbbc7f96313f12f64e4753661b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobilozophy-llc.%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Mobilozophy?

**["Mobilozophy Review"](https://www.g2.com/survey_responses/mobilozophy-review-4977443)**

**Rating:** 4.5/5.0 stars

_— Riley W._

[Read full review](https://www.g2.com/survey_responses/mobilozophy-review-4977443)

#### What Are G2 Users Discussing About Mobilozophy?

- [What is Mobilozophy used for?](https://www.g2.com/discussions/what-is-mobilozophy-used-for)

### [Nobel SMS Platform](https://www.g2.com/products/nobel-sms-platform/reviews)

Nobel SMS Platform is a powerful, enterprise-grade messaging solution designed to help businesses connect with customers anywhere in the world — instantly, reliably, and at the best market rates. Backed by over 25 years of telecom experience and 650+ direct carrier interconnections, Nobel SMS ensures fast, secure, and compliant delivery for both transactional and promotional messages. Whether you’re sending one-time passwords, alerts, or large-scale marketing campaigns, Nobel SMS offers a flexible API, real-time analytics, and transparent pay-as-you-go pricing with no hidden fees. Our global reach, premium routing, and 24/7 expert support make Nobel SMS the trusted choice for companies seeking scalability, performance, and value in their communications.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Nobel SMS Platform?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Nobel SMS Platform?

- **Seller:** [Nobel](https://www.g2.com/sellers/nobel)
- **Year Founded:** 1998
- **HQ Location:** Cheyenne, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=370f6762b916aa29bd76e21a7af84659422898577db444f57910289329f8502f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnobel-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
117 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Nobel SMS Platform?

**["Lightning-Fast OTP delivery and smooth integration"](https://www.g2.com/survey_responses/nobel-sms-platform-review-13129794)**

**Rating:** 5.0/5.0 stars

_— Marius M._

[Read full review](https://www.g2.com/survey_responses/nobel-sms-platform-review-13129794)

### [Nudge](https://www.g2.com/products/tilli-software-india-pvt-ltd-nudge/reviews)

Nudge, a product from Tilli Software, is a cutting-edge Event-Based Customer Communication Platform that simplifies bill presentment and payment collection in real-time, thereby enhancing your business revenue. With our top-of-the-line Omni-Channel Cloud Communication system, you can connect with your customers anytime, and anywhere. At Nudge, we offer an array of intuitive and budget-friendly cloud-based communication tools that enable you to interact with your customers through their preferred channels, such as texting, emails, voice, or chats. We bring all the popular communication channels such as WhatsApp, SMS, eMail, Push Notifications, IVRS, Chatbot, and Messenger under one roof. Our user-friendly APIs can be easily integrated with your existing system, taking your customer communication to the next level. Access analytics, gain insights, add or remove features based on your changing needs, and optimize your strategies for better outcomes and drive your business forward. Our clients in Utility industry and other businesses have successfully used Nudge to derive higher conversions of call-to-action for eBill enrolments, payment agreements, program enrolments, auto-pay enrolments, and more. This tool can help businesses stay ahead of the curve by remaining on top of effective customer engagement.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Nudge?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Marketing Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Nudge?

- **Seller:** [Tilli Software India](https://www.g2.com/sellers/tilli-software-india)
- **Year Founded:** 2013
- **HQ Location:** McLean Virginia, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c0f8efb8b6369a4349f622d176e31b649c51ddb1858efb10b431778e52de62e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftilli-llc%2F&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Nudge?

**["Interprets to higher revenues and positive cash flow"](https://www.g2.com/survey_responses/nudge-review-10169534)**

**Rating:** 4.0/5.0 stars

_— Tezcan P._

[Read full review](https://www.g2.com/survey_responses/nudge-review-10169534)

### [Octeth](https://www.g2.com/products/octeth/reviews)

Octeth is an enterprise-grade on-premise email marketing and audience management software. Its forever free community edition gives you access to all enterprise-level features enabling you to send GDPR-compliant mass emails to up to 10,000 subscribers for free.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Octeth?

- **Seller:** [Octeth](https://www.g2.com/sellers/octeth-e978672d-db3e-42bd-82f5-b7c932fea2c4)
- **Year Founded:** 2008
- **HQ Location:** Istanbul, Turkey
- **Twitter:** @sendloop  
2,716 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7250cbdd020294f5e322ce70e65100b871b2e57803b908bcecaa9b032db0eeb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F246407%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Octeth?

**["Email configured system"](https://www.g2.com/survey_responses/octeth-review-8006012)**

**Rating:** 4.5/5.0 stars

_— Parul T._

[Read full review](https://www.g2.com/survey_responses/octeth-review-8006012)

### [PipeOne.me](https://www.g2.com/products/pipeone-me/reviews)

Customer Service CRM for the messaging era - Let your customers ask, suggest, buy and talk to you using mobile messages. Instead letting your customers waiting a long time on the phone, give them a powerful and easy way to talk to your company by texting while you enrich their profile through one-to-one relationship. Some available channels: SMS, Whatsapp, Facebook Messenger, Telegram and web chat.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate PipeOne.me?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **Marketing Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind PipeOne.me?

- **Seller:** [PipeOne.me](https://www.g2.com/sellers/pipeone-me)
- **Year Founded:** 2018
- **HQ Location:** Distributed Company (Remote), US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0e4c712c08a32f13d1fd5b2a91655c493690eba07792389e3b5a85879af2025&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpipeone&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of PipeOne.me?

**["Good CRM tool"](https://www.g2.com/survey_responses/pipeone-me-review-4960665)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/pipeone-me-review-4960665)

#### What Are G2 Users Discussing About PipeOne.me?

- [What is PipeOne.me used for?](https://www.g2.com/discussions/what-is-pipeone-me-used-for)

### [Powered by Text](https://www.g2.com/products/powered-by-text/reviews)

Powered By Text, offers a full-service marketing and communication consulting service. The company specializes in creating impactful connections with audiences through MMS and SMS text messaging. Their services are particularly tailored towards ministry partners, providing them with the tools and knowledge to effectively reach their goals. The company also offers solutions for those who wish to opt-out or stop receiving text messages, ensuring user convenience and privacy.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Powered by Text?

- **Seller:** [Powered by Text](https://www.g2.com/sellers/powered-by-text)
- **HQ Location:** Dallas, US
- **Twitter:** @PoweredByText  
27 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cefc803e13c70239465374381e8ab14ca88e60b53924669c2df57f596fa7f110&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpowered-by-text%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®
- **Phone:** 888-470-2116

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Powered by Text?

**["Exceptional Support and Ease of Use"](https://www.g2.com/survey_responses/powered-by-text-review-12978188)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/powered-by-text-review-12978188)

### [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews)

RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies.

**Average Rating:** 4.7/5.0

**Total Reviews:** 333

#### How Do G2 Users Rate RD Station Marketing?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind RD Station Marketing?

- **Seller:** [RD Station](https://www.g2.com/sellers/rd-station-3ba56937-8d4d-44e4-9362-601787c749ae)
- **Year Founded:** 2010
- **HQ Location:** Florianopolis, SC
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c6ff8dfa33532c874035537678268ef73b759b9266ce82f6ae6e9e99a34994b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frd-station%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Analista de Marketing, Analista de marketing
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 61% Small, 36% Medium

#### What Do G2 Reviewers Say About RD Station Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users find RD Station Marketing's **user-friendly interface** simplifies marketing tasks and enhances overall experience significantly.
- Users appreciate the **user-friendly interface** of RD Station Marketing, making marketing tasks easy and accessible for everyone.
- Users admire the **user-friendly email marketing tools** of RD Station, making campaign management simple and efficient.
- Users appreciate the **intuitive interface** of RD Station, making it easy for anyone to start using the platform.
- Users love the **easy creation** of campaigns with RD Station Marketing, thanks to its user-friendly and intuitive platform.

##### Cons

- Users find the **high complexity** of RD Station Marketing overwhelming, especially as their business needs grow.
- Users find the **limited customization options** of RD Station Marketing restrictive, affecting their specific requirements and personalization needs.
- Users find the **limited templates** in RD Station Marketing restrict their ability to customize for complex business needs.
- Users feel RD Station's **pricing is high** , presenting challenges for small businesses or startups with limited budgets.
- Users find the **learning curve steep** as business complexity increases, making segmentation and automation challenging.

#### What Are Recent G2 Reviews of RD Station Marketing?

**["All-in-One Marketing Funnel with Intuitive Automation and Strong Analytics"](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)

**["Automation and Emails Facilitate Lead Generation"](https://www.g2.com/survey_responses/rd-station-marketing-review-12346521)**

**Rating:** 4.5/5.0 stars

_— Robsôn B._

[Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12346521)

### [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews)

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

**Average Rating:** 4.2/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Sailthru by Marigold?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Sailthru by Marigold?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®
- **Ownership:** NYSE: ZETA

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Publishing, Retail
- **Company Size:** 61% Medium, 21% Small

#### What Do G2 Reviewers Say About Sailthru by Marigold?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management.
- Users value the **advanced automation features** of Sailthru, enabling tailored campaigns and improved customer engagement.
- Users value the **advanced personalization and automation** features of Sailthru, enhancing engagement through tailored customer experiences.
- Users value Sailthru's **effective personalization and automation** , enhancing customer engagement through tailored experiences across channels.
- Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing engagement and tailored customer experiences.

##### Cons

- Users find the **difficult learning** curve challenging, making it hard for smaller teams to effectively use Sailthru.
- Users find the **inadequate reporting** features of Sailthru challenging, making data interpretation and navigation cumbersome.
- Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams or those lacking technical support.
- Users find **limited reporting** capabilities in Sailthru, making data interpretation and analysis a challenge.
- Users find the **reporting tools cumbersome** and difficult to interpret, impacting the overall usability of Sailthru.

#### What Are Recent G2 Reviews of Sailthru by Marigold?

**["Advanced Personalization and Predictive Analytics That Drive Engagement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)**

**Rating:** 4.5/5.0 stars

_— Abhishek S._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)

**["Transformative Personalization, Needs UX Enhancement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)**

**Rating:** 4.0/5.0 stars

_— Stuessy B._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)

#### What Are G2 Users Discussing About Sailthru by Marigold?

- [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for)
- [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru)
- [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management)
- [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit)
- [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru)

### [SalesExec](https://www.g2.com/products/salesexec/reviews)

SalesExec is a web-based sales engagement and lead management solution that helps salespeople contact and close more leads in less time. Salespeople surpass their quota by getting 40−60% more of their prospects on the phone and into a conversation. SalesExec works with SMB and enterprise clients across multiple B2C verticals and has deep experience implementing sales best practices to improve ROI from your lead follow-up process. Clients typically achieve positive ROI in 30 to 60 days by being the first to reach every prospect; with automated lead prioritization and multi-touch marketing outreach, converting more of your leads has never been easier. Main Features • Intelligent dialing and lead prioritization • Sales scripts & guided selling • Inbound call tracking and IVR • Lead capture and lead source integration • Automated text and email nurture • Real-time scoreboards, call dashboards, performance dashboards Benefits • Dedicated customer success and implementation specialist assigned to your account • Improve speed to contact, reach prospects in seconds • Omnichannel marketing outreach including text, email, and dialing • Configure the solution for multiple sales channels • Enterprise capable with development resources for best-of-breed integrations

**Average Rating:** 4.6/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate SalesExec?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind SalesExec?

- **Seller:** [ClickPoint Software](https://www.g2.com/sellers/clickpoint-software)
- **Year Founded:** 2005
- **HQ Location:** Scottsdale, AZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b65d9dc1534b2e3ee1fbc21186e559b269c1571f3948771e02bf838d6811351&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1170999%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 63% Small, 26% Medium

#### What Are Recent G2 Reviews of SalesExec?

**["Excellent Software for Lead Delivery with Lead Exec"](https://www.g2.com/survey_responses/salesexec-review-5162841)**

**Rating:** 5.0/5.0 stars

_— Verified User in Legal Services_

[Read full review](https://www.g2.com/survey_responses/salesexec-review-5162841)

**["Excellent company for immediate web-lead generation and forwarding"](https://www.g2.com/survey_responses/salesexec-review-4658339)**

**Rating:** 5.0/5.0 stars

_— Bob S._

[Read full review](https://www.g2.com/survey_responses/salesexec-review-4658339)

#### What Are G2 Users Discussing About SalesExec?

- [What is ClickPoint Software used for?](https://www.g2.com/discussions/what-is-clickpoint-software-used-for)

### [Salesfire](https://www.g2.com/products/salesfire-salesfire/reviews)

Salesfire is an eCommerce tool that helps online retailers to optimise their customer journey and increase conversions. The solutions Salesfire offers include: • Data capture technology • On-Site Messaging • Email • SMS • Recommendations • Search • Salesfire AI • Digital Assistant • Visually Similar Search • Analytics Salesfire can identify more of your anonymous visitors, personalise the customer journey, and drive sales with optimised email and SMS retargeting. Offering AI-driven insights and automation, Salesfire can help you streamline your marketing costs and deliver meaningful results. With Salesfire’s data capture technology, you can collect more valuable information about your shoppers’ behaviour. Salesfire boosts your marketing opt-ins by displaying campaigns to collect email addresses and phone numbers at key points across your site. Salesfire AI then maintains an up-to-date profile of each visitor's interests and shopping behaviour, even if they return to your site anonymously or from another device. This allows you to deliver personalised experiences without relying on third-party cookies. Salesfire helps you deliver a shopping experience as unique as each customer. By capturing detailed shopper data, Salesfire AI can automatically trigger personalised email and SMS campaigns that effectively re-engage and bring your shoppers back on site. You can also tailor the on-site experience and guide your shoppers to checkout with our On-Site Messaging, Recommendations and Search solutions. With Salesfire, you can: • Grow your marketing subscribers by up to 300% • Increase your revenue by up to 9.2% with re-engagement emails • Increase your AOV by up to 37% with SMS marketing • Access in-depth insights into shopper behaviour with detailed analytics • Integrate data collected with paid channels like Google Ads to enhance their performance

**Average Rating:** 4.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Salesfire?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Salesfire?

- **Seller:** [Salesfire](https://www.g2.com/sellers/salesfire)
- **Year Founded:** 2017
- **HQ Location:** Middlesbrough England ,United Kingdom
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=06f5ccf3650d36d35c2c5787af9db832f85586107021abd01c519b2fbceb3749&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesfireuk%2F&secure%5Burl_type%5D=linkedin_company_website)  
78 employees on LinkedIn®
- **Phone:** 020 4505 9040

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Salesfire?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **helpful support** from the Salesfire team, enhancing customer insights and overall experience.
- Users rave about the **exceptional customer support** from Salesfire, highlighting their responsiveness and impressive team collaboration.
- Users value the **enhanced visibility and engagement** with customers provided by Salesfire, significantly boosting revenue and retention.
- Users value the **exceptional customer satisfaction** from Salesfire, highlighting their supportive and attentive team effortlessly enhancing their experience.
- Users value the **enhanced marketing efficiency** of Salesfire, driving significant revenue growth and customer retention.

##### Cons

- Users note that **missing features** can delay development, though they admit to being somewhat picky about it.
- Users find the analytics a bit **messy and inflated** , potentially misrepresenting performance for those less thorough in reporting.
- Users find the **analytics reporting inflated** , potentially misleading performance evaluations for those not thorough in analysis.

#### What Are Recent G2 Reviews of Salesfire?

**["Brilliant Advice."](https://www.g2.com/survey_responses/salesfire-review-11310907)**

**Rating:** 5.0/5.0 stars

_— Dan C._

[Read full review](https://www.g2.com/survey_responses/salesfire-review-11310907)

**["A Partnership That Delivers"](https://www.g2.com/survey_responses/salesfire-review-11311200)**

**Rating:** 5.0/5.0 stars

_— Richard D._

[Read full review](https://www.g2.com/survey_responses/salesfire-review-11311200)

### [Salesforce SMS.do](https://www.g2.com/products/salesforce-sms-do/reviews)

Send SMS to your leads, contacts, and accounts from your Salesforce org with ease and efficiency. SMS.do allows you to stay in touch with your customers and prospects directly from your Salesforce instance by sending them SMS and MMS messages with a few simple clicks. Salesforce does not provide its users with an in-built tool for sending text messages to their contacts. .

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Salesforce SMS.do?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Salesforce SMS.do?

- **Seller:** [Techila Global Services](https://www.g2.com/sellers/techila-global-services)
- **Year Founded:** 2012
- **HQ Location:** Frisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed2fcdd9358df2b70f8ffdd287da01749401e08f8bc77f2ced01be4dfd49e307&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftechila-global-services&secure%5Burl_type%5D=linkedin_company_website)  
275 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Salesforce SMS.do?

**["Salesforce user friendly tool."](https://www.g2.com/survey_responses/salesforce-sms-do-review-9008735)**

**Rating:** 4.5/5.0 stars

_— Shafaq S._

[Read full review](https://www.g2.com/survey_responses/salesforce-sms-do-review-9008735)

### [Sendbat](https://www.g2.com/products/sendbat/reviews)

Sendbat.com is your go-to platform for achieving unparalleled success in email and SMS marketing. With our powerful tools and cutting-edge AI automation, you can effortlessly convert more customers into sales and grow your business like never before.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Sendbat?

- **Reporting:** 5.0/10 (Category avg: 8.4/10)
- **API Integration:** 5.0/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sendbat?

- **Seller:** [Kore.co, Inc](https://www.g2.com/sellers/kore-co-inc)
- **Year Founded:** 2023
- **HQ Location:** 5502 Monterey Dr, Frisco, Texas 75034, US
- **Twitter:** @korecompany  
330 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=02d5c4561fa60900a7d17d68b1b613ac8afcd98af8cf0159fec8b12bf5426524&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkorecoofficial%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

- [‹ Prev ‹ Prev](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=20#product-list)
- [1](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score#product-list)
- [2](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=2#product-list)
- …
- [17](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=17#product-list)
- [18](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=18#product-list)
- [19](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=19#product-list)
- [20](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=20#product-list)
- 21
- [22](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=22#product-list)
- [23](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=23#product-list)
- [24](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=24#product-list)
- [25](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=25#product-list)
- …
- [35](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=35#product-list)
- [36](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=36#product-list)
- [Next › Next ›](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=22#product-list)

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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

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