# Best SMS Marketing Software - Page 19

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 532

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,700+ Authentic Reviews
- 532+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=22329&focus%5B%5D=124128)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, Klaviyo, and HighLevel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=highlevel)

**Sponsored**

### Adobe Experience Manager

Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM's agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets:&nbsp;A digital asset management system to govern and activate assets, with native AI trained on a brand's data, voice, and creative DNA across regions and geographies. Experience Manager Forms:&nbsp;End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer:&nbsp;Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer:&nbsp;Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services:&nbsp;Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides&nbsp;and Learning Manager:&nbsp;Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop:&nbsp;AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow:&nbsp;Adobe Firefly and generative content capabilities are embedded inside AEM's authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale:&nbsp;Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe's optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-14T19%3A57%3A44Z&secure%5Bdisplayable_resource_id%5D=260&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1288&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1288&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3FhsCtaTracking%3D6d980e3a-dcf6-417b-add4-2899f43e3e76%257C83ff5620-cbf9-4204-a374-ede578fcfa38%26page%3D19&secure%5Btoken%5D=c43b14b1d96b2f23780b8a40d9512016be7f651344403d27e6449c59c75dede8&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-manager%2Fassets.html%3Fsdid%3DDZTGZL13%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

### [ZeepText](https://www.g2.com/products/zeeptext/reviews)

ZeepText is a 10DLC-compliant SMS broadcast platform built for nonprofits, political campaigns, advocacy groups, and community organizations in the United States. Users can send personalized bulk text campaigns, manage two-way conversations from a shared inbox, automate keyword-based replies, organize contacts with tags and lists, and track campaign performance in real time. ZeepText simplifies compliance by helping organizations manage A2P 10DLC brand and use case registration directly inside the platform. With pay-as-you-go pricing, no monthly platform fees, and built-in contact management, ZeepText makes mass texting simple, affordable, and compliant for mission-driven organizations. Key features include SMS broadcasting, shared inbox messaging, auto replies, contact segmentation, analytics, URL shortening, campaign scheduling, and compliance management.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate ZeepText?

- **Reporting:** 5.0/10 (Category avg: 8.4/10)
- **Marketing Automation:** 5.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ZeepText?

- **Seller:** [ZeepText Technologies](https://www.g2.com/sellers/zeeptext-technologies)
- **Year Founded:** 2025
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f1536e8f7991ae90924def502c947959d435243e9098d069101a3a22607c304&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzeeptext&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ZeepText?

**["Fast, Reliable, and Easy SMS Campaigns with ZeepText"](https://www.g2.com/survey_responses/zeeptext-review-12845090)**

**Rating:** 5.0/5.0 stars

_— Verified User in Non-Profit Organization Management_

[Read full review](https://www.g2.com/survey_responses/zeeptext-review-12845090)

**["Simple, Reliable Business Messaging at Scale with ZeepText"](https://www.g2.com/survey_responses/zeeptext-review-12851832)**

**Rating:** 5.0/5.0 stars

_— Verified User in Non-Profit Organization Management_

[Read full review](https://www.g2.com/survey_responses/zeeptext-review-12851832)

### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate Zeta Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)
- **Marketing Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Zeta Marketing Platform?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** zetaglobal.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 38% Large

#### What Do G2 Reviewers Say About Zeta Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

##### Cons

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

**["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

### [Zoho Marketing Plus](https://www.g2.com/products/zoho-marketing-plus/reviews)

Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run email, social media, SMS, webinars, surveys, landing pages, and online/offline events—all, in a unified workspace. With a real-time, unified dashboard, Zoho Marketing Plus helps you measure true marketing ROI, track budgets and expenses, and optimize performance across every campaign. This ensures your customers get a consistent, delightful brand experience while your marketing team works more efficiently with less chaos. Key Capabilities • Brand & Team Management Manage multiple brands, set user roles (admin, marketer, or custom), add team members, collaborate through comments, share feedback, and keep everyone aligned. • Contacts Management Store and manage customer data—including preferences, interactions, and activity history—to deliver personalized and targeted marketing experiences. • Campaign & Project Management Plan campaigns, break work into tasks, assign ownership using Kanban boards, and track progress end-to-end for faster execution. • Budget & Expense Management Allocate marketing budgets, track spending for every project and activity, and analyze cost-to-return effectiveness with built-in charts. • Marketing Collateral Management Create, organize, and manage all brand assets—documents, videos, product images, creatives, and more—in one centralized library. • Omnichannel Campaign Execution Launch and manage campaigns across email, social media, surveys, webinars, events, SMS, and even record offline media activities like billboards and print ads. • Website Optimization Make data-driven improvements to your website, optimize user journeys, and deliver personalized experiences to every visitor. • Marketing Automation Use ready-made workflows and journey templates to automate campaigns and deliver personalization at scale across multiple touchpoints. • Unified Analytics & ROI Tracking Get a single source of truth for your marketing performance. Track KPIs, compare campaigns, and measure ROI with consolidated visual dashboards.

**Average Rating:** 4.3/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Zoho Marketing Plus?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)
- **API Integration:** 8.3/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Zoho Marketing Plus?

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho  
137,880 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8e45ddb296c32c6c5597ef9ba945c94562c57624f7bd1dcf1a9e9931f71578&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F38373%2F&secure%5Burl_type%5D=linkedin_company_website)  
30,766 employees on LinkedIn®
- **Phone:** +1 (888) 900-9646 

#### Who Uses This Product?

- **Company Size:** 50% Small, 36% Medium

#### What Do G2 Reviewers Say About Zoho Marketing Plus?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **integration of multiple marketing tools** in Zoho Marketing Plus, streamlining their campaign management effectively.
- Users value the **detailed analytics** in Zoho Marketing Plus, making performance tracking effortless and efficient.
- Users value the **automation features** of Zoho Marketing Plus, significantly simplifying campaign management and enhancing productivity.
- Users praise the **s seamless integration of multiple marketing tools** , enhancing campaign management and simplifying workflows effectively.
- Users value the **detailed user analytics** in Zoho Marketing Plus, enabling effective campaign performance tracking and management.

##### Cons

- Users find a **steep learning curve** for beginners, particularly in grasping integrated applications and limited customization options.
- Users feel the **limited customization** options hinder their ability to tailor reports and features effectively.
- Users experience **slow performance** during login and integration, hindering a smoother workflow with Zoho Marketing Plus.
- Users find the **login process time-consuming** and experience slow progress with third-party integration challenges.
- Users experience **access issues** due to lengthy login processes, preferring a more streamlined one-page login.

#### What Are Recent G2 Reviews of Zoho Marketing Plus?

**["Zoho Marketing Plus: A Decent Tool for Emerging Marketing Campaigns"](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10395474)**

**Rating:** 4.5/5.0 stars

_— Akhileshwar S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10395474)

**["Comprehensive Marketing Tool with Great Features"](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10407580)**

**Rating:** 5.0/5.0 stars

_— Vishwjeet S._

[Read full review](https://www.g2.com/survey_responses/zoho-marketing-plus-review-10407580)

### [8x8 Communication APIs](https://www.g2.com/products/8x8-communication-apis/reviews)

8x8 is revolutionizing the future of business communications as a leading global Software-as-a-Service provider. Through our Communications Platform as a Service (CPaaS), we offer a cloud-based infrastructure that integrates real-time communications capabilities— inlcuding SMS, messaging apps, voice solutions, and video capabilities—directly into applications, websites, and workflows using APIs. Partnering with 8x8, organizations worldwide have successfully unified omnichannel customer communications to optimize their customer experience.

**Average Rating:** 4.0/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate 8x8 Communication APIs?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind 8x8 Communication APIs?

- **Seller:** [8x8](https://www.g2.com/sellers/8x8-b9e3382c-67d1-49f2-8c30-310d1ee608a0)
- **Year Founded:** 1987
- **HQ Location:** San Jose, CA
- **Twitter:** @8x8  
11,056 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0ad9a93cacd01ca25a8bf61de42bc3a51636c76960fa572fb09f3088a46570d2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8x8&secure%5Burl_type%5D=linkedin_company_website)  
2,811 employees on LinkedIn®
- **Ownership:** NYSE:EGHT

#### Who Uses This Product?

- **Company Size:** 71% Small, 29% Medium

#### What Do G2 Reviewers Say About 8x8 Communication APIs?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **high-quality voice APIs** and robust omnichannel messaging, significantly enhancing customer engagement with 8x8 Communication APIs.
- Users praise the **high-quality, secure voice APIs** of 8x8 Communication APIs, improving customer engagement significantly.
- Users value the **call quality and uptime** of 8x8 Communication APIs, appreciating the ability to customize settings.
- Users value the **high-quality communication** offered by 8x8 Communication APIs, boosting customer engagement through reliable messaging.
- Users value the **high-quality voice APIs and robust omnichannel messaging** that significantly enhance customer engagement.

##### Cons

- Users experience frequent **call issues** like drops and latency, compounded by difficult setup and poor support.
- Users often face **connection issues** with call drops and latency, making the experience frustrating and difficult to navigate.
- Users experience **connectivity issues** like call drops and latency, along with difficult setup and inadequate customer support.
- Users report a **difficult setup** process that hinders their ability to effectively use the 8x8 Communication APIs.
- Users often face a **steep learning curve** due to difficult setup and poor customer support affecting overall experience.

#### What Are Recent G2 Reviews of 8x8 Communication APIs?

**["High-Quality, Secure Voice APIs with Robust WhatsApp and SMS Messaging"](https://www.g2.com/survey_responses/8x8-communication-apis-review-12373716)**

**Rating:** 4.0/5.0 stars

_— Alfiya N._

[Read full review](https://www.g2.com/survey_responses/8x8-communication-apis-review-12373716)

**["Excellent Product with all the required communication features"](https://www.g2.com/survey_responses/8x8-communication-apis-review-10769825)**

**Rating:** 5.0/5.0 stars

_— Sanjeev S._

[Read full review](https://www.g2.com/survey_responses/8x8-communication-apis-review-10769825)

### [Alivo](https://www.g2.com/products/alivo/reviews)

Alivo is a software company dedicated to helping home service and improvement businesses grow using AI. We streamline sales processes with custom-trained automation tools designed to save time and boost conversion rates. Our AI sales assistant seamlessly integrates into your workflow, automating outreach, follow-ups, and appointment booking via text messaging and Alivo AI Voice. By automating key sales processes with a personalized and engaging approach, Alivo empowers businesses to close deals faster and more efficiently, driving significant conversions and growth.

**Average Rating:** 5.0/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Alivo?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Alivo?

- **Seller:** [Alivo](https://www.g2.com/sellers/alivo)
- **Year Founded:** 2023
- **HQ Location:** South Portland, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97286564af407e832c6297368172e76e97d4f3112df04148a0f67c9e789b5c1c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falivoai%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Alivo?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about Alivo's **exceptional customer support** , highlighting quick responses and a dedicated, helpful team.
- Users commend the **intuitive interface** of Alivo, making it easy to implement and navigate for all needs.
- Users praise the **responsive customer service** of Alivo, particularly highlighting Max and Hailey's exceptional support.
- Users commend Alivo for its **exceptional customer service** , making implementation and support a seamless experience.
- Users commend the **intuitive AI technology** of Alivo, enhancing customer engagement and support significantly.

##### Cons

- Users note a strong desire for **human interaction** , leading to hang-ups when encountering Alivo's AI responses.
- Users express frustration with **AI-generated call interactions** , leading to hang-ups, especially for high-value items.
- Users find a **steep learning curve** with Alivo, feeling unsure when updating and implementing changes in the KB.
- Users often face **unclear instructions** while updating and implementing changes in Alivo, leading to confusion at times.

#### What Are Recent G2 Reviews of Alivo?

**["Game-changer for Streamlining Communications and Boosting Sales"](https://www.g2.com/survey_responses/alivo-review-10187703)**

**Rating:** 5.0/5.0 stars

_— Brody S._

[Read full review](https://www.g2.com/survey_responses/alivo-review-10187703)

**["Excellent User-Friendly Platform that Drives Conversions Without Much Effort on My End"](https://www.g2.com/survey_responses/alivo-review-10191208)**

**Rating:** 5.0/5.0 stars

_— Evan H._

[Read full review](https://www.g2.com/survey_responses/alivo-review-10191208)

### [Anchor Mobile](https://www.g2.com/products/anchor-mobile/reviews)

Anchor Mobile is a mobile marketing software that lets advertising agencies and brands connect with audiences through drip text messaging campaigns.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Anchor Mobile?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)
- **Marketing Automation:** 6.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Anchor Mobile?

- **Seller:** [Anchor Mobile](https://www.g2.com/sellers/anchor-mobile)
- **Year Founded:** 2007
- **HQ Location:** Saint Charles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2a43afd70dcfbc1b4ed5fcf618141f78d476ef60275a279aabcabb011d1088e2&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanchor-mobile-marketing&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Anchor Mobile?

**["SMS SOLUTIONS FOR SMALL TO MID TIER BUSINESS USERS"](https://www.g2.com/survey_responses/anchor-mobile-review-4214488)**

**Rating:** 5.0/5.0 stars

_— soumik s._

[Read full review](https://www.g2.com/survey_responses/anchor-mobile-review-4214488)

#### What Are G2 Users Discussing About Anchor Mobile?

- [What is Anchor Mobile used for?](https://www.g2.com/discussions/anchor-mobile-what-is-anchor-mobile-used-for)
- [What is Anchor Mobile used for?](https://www.g2.com/discussions/what-is-anchor-mobile-used-for)

### [Azmarq](https://www.g2.com/products/azmarq/reviews)

Azmarq is a next-generation technology company that helps enterprises reimagine their businesses for the digital age using the power of technology to build better futures for our customers, colleagues, environment and communities. Azmarq is a Cloud based platform offering SMS marketing software. We enables businesses to connect, engage and grow customers using cloud-based portfolio of services including SMS, RCS, Voice, Email, WhatsApp, Google Verified SMS, and Chatbots with agile marketing automation solutions. We also provides a marketing automation tool that automates data ingestion, content creation, customer journeys, campaign triggering, and real time reports. We provides solutions to over 600+ enterprises and expands its portfolio to simplify engagement and increase conversions.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Azmarq?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Azmarq?

- **Seller:** [Azmarq Technovation](https://www.g2.com/sellers/azmarq-technovation)
- **Year Founded:** 2014
- **HQ Location:** Noida, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=edfeface20d3ec7cd7927f5e0289d2be525895b3361769c16dd355e789a55541&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhappyazmarqing&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Azmarq?

**["Best in industry bulk messaging services"](https://www.g2.com/survey_responses/azmarq-review-7615926)**

**Rating:** 5.0/5.0 stars

_— Rishi G._

[Read full review](https://www.g2.com/survey_responses/azmarq-review-7615926)

### [Best Bulk SMS Service Provider](https://www.g2.com/products/best-bulk-sms-service-provider/reviews)

Bitmoro is a leading bulk SMS service provider based in Nepal. The company specializes in offering reliable and efficient communication solutions that enable businesses to reach a wide audience quickly and effectively. Bitmoro's platform is designed to support seamless delivery of personalized messages, making it an ideal tool for marketing campaigns, customer engagement, and notifications. Product Description: Bitmoro provides a comprehensive bulk SMS service platform that allows businesses to send large volumes of text messages to their customers and clients. The platform is user-friendly and offers features such as: Instant Message Delivery: Ensures messages are delivered promptly to the target audience. Personalization: Allows businesses to customize messages to enhance engagement and response rates. Cost-Effective Plans: Offers various pricing options to suit different business needs and budgets. Scheduling: Enables users to schedule messages for future delivery, optimizing timing for better impact. Analytics and Reporting: Provides insights into message performance, helping businesses measure the success of their campaigns. With Bitmoro, businesses can streamline their communication strategies, enhance customer engagement, and drive effective marketing efforts through a reliable and easy-to-use SMS platform. Conact Us : https://bitmoro.com/contact-us

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Best Bulk SMS Service Provider?

- **Reporting:** 8.3/10 (Category avg: 8.4/10)
- **API Integration:** 6.7/10 (Category avg: 8.5/10)
- **Marketing Automation:** 6.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Best Bulk SMS Service Provider?

- **Seller:** [Bulk SMS Nepal](https://www.g2.com/sellers/bulk-sms-nepal)
- **Year Founded:** 2021
- **HQ Location:** Kathmandu, NP
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=850627a4f9f2362f7bcdcb3d0b49a23ea9d46165d827e304fd3c6503c3225d82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbitmoro%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Best Bulk SMS Service Provider?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **affordable pricing** of the Best Bulk SMS Service Provider, enhancing cost-effectiveness for their SMS needs.
- Users value the **automation features** of the SMS service, facilitating easy order confirmations and efficient data management.
- Users value the **reliability** of the Best Bulk SMS Service, facilitating easy order confirmations and efficient data management.

##### Cons

- Users face challenges with **SMS setup issues** due to the requirement of a Nepal phone number for verification.

#### What Are Recent G2 Reviews of Best Bulk SMS Service Provider?

**["Best SMS Marketing tool"](https://www.g2.com/survey_responses/best-bulk-sms-service-provider-review-11058097)**

**Rating:** 4.0/5.0 stars

_— ELODIE D._

[Read full review](https://www.g2.com/survey_responses/best-bulk-sms-service-provider-review-11058097)

### [Calltouch](https://www.g2.com/products/calltouch/reviews)

Calltouch is an omnichannel marketing platform. We help to engage, convert and analyze your clients. Calltouch provides a call tracking service that gives all the information on the ads efficiency. Due to call tracking service you can divide all the ads to those that drive sales and to those that spend the budget. Call tracking helps to evaluate the channels and ads that are worth scaling and the others that are to be disabled. Prices starting at $60.00 per month Standart - End-to-end analytics for SME - Dynamic and static call tracking Calls journal Calls tagging - Keyword specification - Website goals and orders tracking - Detailed reports, sales funnel and ROI - Ad platforms and CRM systems integration - Full customers support

**Average Rating:** 4.4/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Calltouch?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Calltouch?

- **Seller:** [Calltouch](https://www.g2.com/sellers/calltouch)
- **Year Founded:** 2012
- **HQ Location:** Moscow, Russia
- **Twitter:** @calltouch\_ru  
8 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fed2dee81e4e71c78c963ae1b037614db38e2c6c0d08df6dbac5a47650f364ce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcalltouch%2F&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 46% Medium, 36% Small

#### What Do G2 Reviewers Say About Calltouch?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **robust call tracking and analytics** of Calltouch for effectively measuring marketing campaign success.
- Users find Calltouch highly **user-friendly** , appreciating its intuitive interface that simplifies call tracking and campaign analysis.
- Users appreciate the **robust call tracking and analytics** features of Calltouch for effective marketing measurement.
- Users find the **easy setup** of Calltouch a breeze, enabling quick integration and effective tracking of calls.
- Users appreciate the **user-friendly interface** of Calltouch, making it easy to track calls and optimize campaigns.

##### Cons

- Users face **integration issues** with Calltouch, often requiring additional tools for effective connectivity with external systems.
- Users find the **limited features** of Calltouch restrict their capability for advanced analytics and integrations.
- Users face challenges due to **limited integration** options with Calltouch, requiring extra tools for proper connectivity.
- Users find the **learning curve steep** , with some features being difficult to master and requiring additional time investment.
- Users find the **outdated interface** of Calltouch less intuitive, impacting the overall ease of use.

#### What Are Recent G2 Reviews of Calltouch?

**["Effortless Call Tracking with an Intuitive Interface"](https://www.g2.com/survey_responses/calltouch-review-12197310)**

**Rating:** 4.5/5.0 stars

_— Rabindra K._

[Read full review](https://www.g2.com/survey_responses/calltouch-review-12197310)

**["Useful Tool for Call Tracking and Lead Analysis"](https://www.g2.com/survey_responses/calltouch-review-12193253)**

**Rating:** 4.5/5.0 stars

_— Deepak s._

[Read full review](https://www.g2.com/survey_responses/calltouch-review-12193253)

#### What Are G2 Users Discussing About Calltouch?

- [What is Calltouch Call Tracking used for?](https://www.g2.com/discussions/what-is-calltouch-call-tracking-used-for)

### [CellCast](https://www.g2.com/products/cellcast/reviews)

Cellcast Group Plc is a leading provider of participatory television programming and interactive telephony technology for the fast-growing cross-platform digital entertainment sector. Our services enable broadcasters, content developers and mobile network operators to profit from the accelerating grown and economic necessity of interactive and transactional television programming.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate CellCast?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Marketing Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CellCast?

- **Seller:** [CellCast](https://www.g2.com/sellers/cellcast)
- **Year Founded:** 2003
- **HQ Location:** United Kingdom of Great Britain
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b8dc9d81f0fe999982bde9b63e1f3facbaf6890f7495531f66e6c400660d2757&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F48703&secure%5Burl_type%5D=linkedin_company_website)  
158 employees on LinkedIn®
- **Ownership:** AIM: CLTV

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About CellCast?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **API quality** of CellCast, enjoying extensive customization options and competitive pricing.
- Users love the **ease of use** of CellCast, making it simple to navigate and integrate seamlessly.
- Users value the **competitive pricing** of CellCast, enhancing accessibility for diverse business needs.

#### What Are Recent G2 Reviews of CellCast?

**["The best SMS marketing platform around"](https://www.g2.com/survey_responses/cellcast-review-10440080)**

**Rating:** 5.0/5.0 stars

_— Brendan Dan P._

[Read full review](https://www.g2.com/survey_responses/cellcast-review-10440080)

### [CheapestTexting](https://www.g2.com/products/cheapesttexting/reviews)

CheapestTexting is a marketing messaging platform. It allows users to receive free incoming text messages and send cheap outgoing text messages to users.

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate CheapestTexting?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Reporting:** 6.7/10 (Category avg: 8.4/10)
- **Marketing Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CheapestTexting?

- **Seller:** [CheapestTexting](https://www.g2.com/sellers/cheapesttexting)
- **Year Founded:** 2007
- **HQ Location:** N/A
- **Twitter:** @cheapesttexting  
50 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=322218f416545393f36d05f346c6e1bf9dcc0faa400958912363350f7cc392de&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheapesttexting&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are G2 Users Discussing About CheapestTexting?

- [What is CheapestTexting used for?](https://www.g2.com/discussions/what-is-cheapesttexting-used-for)

### [Closum](https://www.g2.com/products/closum/reviews)

Plataforma de Marketing e Comunicações Digitais. Ajudamos a comunicar com a sua audiência de forma segmentada e personalizada — em escala. Capte novos contactos através de Landing Pages e Pop-ups com formulários personalizáveis, e promova o seu negócio através de Newsletters ou Campanhas em massa de SMS.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Closum?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 8.3/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Closum?

- **Seller:** [Closum](https://www.g2.com/sellers/closum)
- **Year Founded:** 2016
- **HQ Location:** Vila Nova de Famalicão, PT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e55b40f8bd7f280fda690e56c16f298ff10f8f205ddb10ac98a114b79eaa350c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclosum&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Closum?

**["Closum Review"](https://www.g2.com/survey_responses/closum-review-8163818)**

**Rating:** 4.5/5.0 stars

_— Nambaru M._

[Read full review](https://www.g2.com/survey_responses/closum-review-8163818)

**["Honest review Of Closum"](https://www.g2.com/survey_responses/closum-review-8164418)**

**Rating:** 5.0/5.0 stars

_— Ajay S._

[Read full review](https://www.g2.com/survey_responses/closum-review-8164418)

### [CodeBroker](https://www.g2.com/products/codebroker/reviews)

CodeBroker Text Message Marketing Software is an enterprise solution that combines advanced features with ease-of-use. Since 2008, CodeBroker has delivered more than 3 billion promotion text messages for the biggest names in retail. CodeBroker Text Message Marketing Software includes the innovative SmartJoin, for building SMS marketing lists that capture full or partial CRM records, for higher-quality SMS lists. The CodeBroker solution is part of CodeBroker’s Offer Marketing Platform, a suite of applications that includes solutions for single-use coupons and a digital offer wallet. Learn more at www.codebroker.com or contact us at info@codebroker.com or call 800-928-7315.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind CodeBroker?

- **Seller:** [CodeBroker](https://www.g2.com/sellers/codebroker)
- **Year Founded:** 2008
- **HQ Location:** Belmont, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0a4a9fee9e9f7ea1a00f94a1aa0c903532eac3afeb19ba7b7d8ee49ec3a91d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcodebroker%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of CodeBroker?

**["CodeBroker Text Message Marketing Software"](https://www.g2.com/survey_responses/codebroker-review-4107645)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/codebroker-review-4107645)

#### What Are G2 Users Discussing About CodeBroker?

- [What is CodeBroker used for?](https://www.g2.com/discussions/what-is-codebroker-used-for)

### [Direct SMS](https://www.g2.com/products/direct-sms/reviews)

Direct SMS is an SMS API & SMS Software provider specializing in SMS services in Australia.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Direct SMS?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Marketing Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Direct SMS?

- **Seller:** [Directsms](https://www.g2.com/sellers/directsms)
- **Year Founded:** 2001
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f27dd0f1e56e204c7ab0dba6f1a8573299d9414acc9329df153b736a56550d37&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdirectsms-pty-ltd&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Direct SMS?

**["Direct SMS Highly Reliable."](https://www.g2.com/survey_responses/direct-sms-review-5148293)**

**Rating:** 5.0/5.0 stars

_— Harun M._

[Read full review](https://www.g2.com/survey_responses/direct-sms-review-5148293)

#### What Are G2 Users Discussing About Direct SMS?

- [What is Direct SMS used for?](https://www.g2.com/discussions/what-is-direct-sms-used-for)

### [East Smart Texting](https://www.g2.com/products/east-smart-texting/reviews)

Easy Smart Texting provides Text Message Marketing, SMS, and MMS Solutions that are Simple, Affordable & Effective for just about every business type with live 1-on-1 personal support.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind East Smart Texting?

- **Seller:** [Easy Smart Texting](https://www.g2.com/sellers/easy-smart-texting)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

- [&lsaquo; Prev ‹ Prev](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=18#product-list)
- [1](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score#product-list)
- [2](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=2#product-list)
- …
- [15](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=15#product-list)
- [16](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=16#product-list)
- [17](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=17#product-list)
- [18](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=18#product-list)
- 19
- [20](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=20#product-list)
- [21](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=21#product-list)
- [22](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=22#product-list)
- [23](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=23#product-list)
- …
- [35](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=35#product-list)
- [36](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=36#product-list)
- [Next &rsaquo; Next ›](/categories/sms-marketing?hsCtaTracking=6d980e3a-dcf6-417b-add4-2899f43e3e76%7C83ff5620-cbf9-4204-a374-ede578fcfa38&order=g2_score&page=20#product-list)

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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

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