# Best Enterprise SMS Marketing Software - Page 3

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 528

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,400+ Authentic Reviews
- 528+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=20732&focus%5B%5D=340&focus%5B%5D=88175&focus%5B%5D=112089&focus%5B%5D=19103&focus%5B%5D=1569)

Highlighted products: Insider One, Birdeye, Braze, Agentforce Marketing (formerly Salesforce Marketing Cloud), Attentive, Evam, Bloomreach, and Vibes.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=braze&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=attentive&focus%5B%5D=evam&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=vibes&segment=enterprise)

**Sponsored**

### Customer.io

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-02T23%3A50%3A21Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18316&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%2Fenterprise%3Fpage%3D3%26segment%3Denterprise&secure%5Btoken%5D=c29c7be2b520606a7ecf9078ac3e02dbcbb8855e9b7c27d826f203408817c1c2&secure%5Burl%5D=https%3A%2F%2Fwww.try.customer.io%2Fpaid%2Fdemo%2F%3Futm_medium%3Dads%26utm_source%3DG2%26utm_campaign%3Dg2_ppc_sms_marketing%26utm_term%3Ddemand%2520gen&secure%5Burl_type%5D=custom_url)

### [Text-Em-All](https://www.g2.com/products/text-em-all/reviews)

Text-Em-All is a purpose-driven SMS marketing, mass texting, and automated calling service designed to help organizations communicate effectively with large groups of contacts. This platform serves a diverse range of users, including schools, non-profits, businesses, and community organizations, enabling them to reach their audiences swiftly and efficiently. By providing a streamlined communication solution, Text-Em-All addresses the need for timely and effective messaging in various contexts. The service is particularly valuable for organizations that require rapid dissemination of important information, such as emergency alerts, event notifications, or updates on critical changes. For instance, schools can utilize Text-Em-All to keep parents informed about school closures or safety protocols, ensuring that vital information reaches families without delay. Non-profits can engage volunteers and supporters with updates on initiatives or fundraising efforts, fostering a sense of community and involvement. Businesses can also leverage the platform to communicate with employees or customers, enhancing engagement and driving growth through effective SMS marketing. The versatility of Text-Em-All makes it an essential tool for any organization looking to enhance their communication strategy. Key features of Text-Em-All include a user-friendly interface that simplifies the process of creating and sending messages, making it accessible for users with varying levels of technical expertise. The platform offers robust analytics that allow organizations to track engagement and response rates, providing valuable insights into the effectiveness of their messaging campaigns. Additionally, Text-Em-All supports various messaging formats, including text and voice, offering flexibility in how information is shared. This adaptability ensures that organizations can tailor their communication to best suit their audience's preferences. What sets Text-Em-All apart in the mass messaging category is not only its functionality but also its strong organizational culture. The company prioritizes compassion, authenticity, and shared excellence, creating a positive work environment that reflects in its customer interactions. By refraining from delivering spam or political messages, Text-Em-All emphasizes a commitment to community well-being, ensuring that the focus remains on delivering value to users and their audiences. This dedication to being a joy to do business with enhances the overall user experience, making it easier for organizations to adopt and integrate the service into their communication practices. In a fast-paced communication landscape, Text-Em-All fosters a sense of trust and reliability by placing people above profit and greatness over growth. This approach not only enhances the effectiveness of communication efforts but also builds lasting relationships between organizations and their audiences.

**Average Rating:** 4.8/5.0

**Total Reviews:** 815

#### How Do G2 Users Rate Text-Em-All?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Reporting:** 8.9/10 (Category avg: 8.4/10)
- **API Integration:** 7.9/10 (Category avg: 8.5/10)
- **Automation:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Text-Em-All?

- **Seller:** [Text-Em-All](https://www.g2.com/sellers/text-em-all)
- **Company Website:** www.text-em-all.com
- **Year Founded:** 2005
- **HQ Location:** Frisco, TX
- **Twitter:** @TextEmAll  
1,441 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b9e1f0235ded7b89c5375fa91306d463d254b13dbd5b31fa1a408fb9054ed635&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F236007%2F&secure%5Burl_type%5D=linkedin_company_website)  
61 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Pastor
- **Top Industries:** Religious Institutions, Non-Profit Organization Management
- **Company Size:** 47% Small, 43% Medium

#### What Do G2 Reviewers Say About Text-Em-All?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Text-Em-All, enabling efficient communication across large teams effortlessly.
- Users love the **easy setup and cost-effectiveness** of Text-Em-All, enabling efficient communication during emergencies.
- Users value the **effective communication** capabilities of Text-Em-All, enabling seamless messaging to large groups efficiently.
- Users highly value the **ease of use** of Text-Em-All, making it an essential tool for effective communication.
- Users appreciate the **easy setup** of Text-Em-All, making it efficient for managing communication seamlessly.

##### Cons

- Users find the **cost prohibitively high** , leading some to seek more affordable alternatives for their needs.
- Users are frustrated by **messaging issues** , including language limitations and unexpected charges when using the mobile app.
- Users find the **limited texting features** of Text-Em-All restrictive, particularly for mobile broadcasts and character counts.
- Users express concerns about **pricing issues** , wishing for a set fee rather than a points system.
- Users find the **character limitation** restrictive, feeling it unfairly charges for longer messages despite service costs.

#### What Are Recent G2 Reviews of Text-Em-All?

**["Very user friendly, and time saving!"](https://www.g2.com/survey_responses/text-em-all-review-8633417)**

**Rating:** 5.0/5.0 stars

_— Sammi G._

[Read full review](https://www.g2.com/survey_responses/text-em-all-review-8633417)

**["Easy and effective"](https://www.g2.com/survey_responses/text-em-all-review-8172244)**

**Rating:** 4.5/5.0 stars

_— Valerie Rochelle R._

[Read full review](https://www.g2.com/survey_responses/text-em-all-review-8172244)

#### What Are G2 Users Discussing About Text-Em-All?

- [What is Text-Em-All used for?](https://www.g2.com/discussions/what-is-text-em-all-used-for)
- [What is the purpose of SMS texting?](https://www.g2.com/discussions/what-is-the-purpose-of-sms-texting) - 1 comment
- [How does call em all work?](https://www.g2.com/discussions/how-does-call-em-all-work) - 2 comments
- [What are the common features of text messaging?](https://www.g2.com/discussions/text-em-all-what-are-the-common-features-of-text-messaging) - 1 comment

### [Tatango](https://www.g2.com/products/tatango/reviews)

Since 2007, nonprofit organizations have used Tatango's best-in-class software to create meaningful text message conversations with donors, resulting in hundreds of millions of dollars being fundraised. Made to serve the needs of high-volume senders, Tatango's easy-to-use technology ensures that every client has the features and functionality to fully realize the power of text messaging within their organization and maximize their fundraising results.

**Average Rating:** 4.5/5.0

**Total Reviews:** 167

#### How Do G2 Users Rate Tatango?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting:** 7.9/10 (Category avg: 8.4/10)
- **API Integration:** 7.6/10 (Category avg: 8.5/10)
- **Automation:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Tatango?

- **Seller:** [Tatango](https://www.g2.com/sellers/tatango)
- **Year Founded:** 2007
- **HQ Location:** Seattle, Washington
- **Twitter:** @tatango  
1,443 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9aca0e6e805376cbfbdf701c41836997d260fcb039e5b15a40f1d591dec8e37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F201309%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Strategist, Senior Digital Strategist
- **Top Industries:** Political Organization, Marketing and Advertising
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About Tatango?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** at Tatango, noting their promptness and expertise in campaign optimization.
- Users praise Tatango's **exceptional support team** for being prompt, professional, and knowledgeable in campaign optimization.

##### Cons

- Users feel **misled about features** of the NXT interface, though customer service helps mitigate concerns.
- Users report experiencing **poor customer support** , leading to frustration and disappointment with Tatango's responsiveness.

#### What Are Recent G2 Reviews of Tatango?

**["Tatango is easy to navigate and the team is incredibly helpful!"](https://www.g2.com/survey_responses/tatango-review-9524468)**

**Rating:** 5.0/5.0 stars

_— Angie M._

[Read full review](https://www.g2.com/survey_responses/tatango-review-9524468)

**["We highly recommend Tatango to any organization looking to elevate their messaging capabilities."](https://www.g2.com/survey_responses/tatango-review-10560826)**

**Rating:** 4.0/5.0 stars

_— Nicole L._

[Read full review](https://www.g2.com/survey_responses/tatango-review-10560826)

#### What Are G2 Users Discussing About Tatango?

- [What is Tatango used for?](https://www.g2.com/discussions/what-is-tatango-used-for)

### [Salesmsg](https://www.g2.com/de/products/salesmsg/reviews)

Salesmsg ist die Konversationsplattform, die jede Kundeninteraktion sichtbar, nachvollziehbar und professionell macht: vom ersten Text bis zu einer lebenslangen Kundenbeziehung. Verkäufe schließen schneller ab, wenn jeder Lead in weniger als 60 Sekunden eine Antwort erhält. Marketing führt SMS-Kampagnen durch, die tatsächlich gelesen werden, mit einer Öffnungsrate von 98 %. Der Support bearbeitet mehr Gespräche, ohne zusätzliches Personal einzustellen. KI-Agenten arbeiten in jedem Team und in jeder Phase des Funnels, indem sie automatisch antworten, qualifizieren, weiterleiten und nachfassen. Es läuft innerhalb Ihres CRM. Jeder Text und Anruf wird automatisch im Kontaktprotokoll erfasst. Ihr Team bleibt verantwortlich und jeder Manager sieht genau, was passiert. Was Salesmsg für Ihr Team tun kann: • Vertrieb: automatisierte Erstantwort, gemeinsamer Posteingang, vollständige Vertreter-Sichtbarkeit • Marketing: Rundsendungen, segmentierte Kampagnen, CRM-gesteuerte Sequenzen • Support: KI-Agenten, die eingehende Anfragen rund um die Uhr bearbeiten und bei Bedarf eskalieren Echte Ergebnisse: • Reduzierung der täglichen Rekrutierungsarbeit von 4 Stunden auf 30 Minuten durch KI-Qualifikation • Senkung der durchschnittlichen Lead-Antwortzeit von 27 auf 21 Minuten • Erhöhung der Vertreter, die das Soll erreichen, von 3 auf 13 nach Hinzufügen der Gesprächssichtbarkeit • 88 % Steigerung der Antwortrate mit KI-Agenten im Vergleich zu manueller Nachverfolgung Echte Gespräche. Echte Ergebnisse. So baut Ihr Team dauerhafte Kundenbeziehungen mit Salesmsg auf.

**Average Rating:** 4.7/5.0

**Total Reviews:** 408

#### How Do G2 Users Rate Salesmsg?

- **War the product ein guter Geschäftspartner?:** 9.6/10 (Category avg: 9.1/10)
- **Reporting:** 8.2/10 (Category avg: 8.4/10)
- **API-Integration:** 8.1/10 (Category avg: 8.5/10)
- **Automatisierung:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Salesmsg?

- **Verkäufer:** [Salesmsg](https://www.g2.com/de/sellers/salesmsg)
- **Unternehmenswebsite:** www.SalesMessage.com
- **Gründungsjahr:** 2017
- **Hauptsitz:** Delray Beach, FL
- **Twitter:** @salesmsg  
148 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=475df0982f2442bf884ac60a7e5d995cedc9b15c31dd7eb3bbb5200a18ffaf70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesmsg%2F&secure%5Burl_type%5D=linkedin_company_website)  
44 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Eigentümer, Verkäufe
- **Top Industries:** Gesundheit, Wellness und Fitness, Immobilien
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Salesmsg?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer loben die **Benutzerfreundlichkeit** von Salesmsg und finden es intuitiv und praktisch für die Patientenkommunikation.
- Benutzer finden Salesmsg, um **einfache Kommunikation** zu erleichtern, was eine effektive Interaktion ermöglicht, ohne die Patienten zu sehr zu stören.
- Benutzer schätzen die **einfache Integration** mit HubSpot, die die Kommunikation und die Effizienz der Arbeitsabläufe in ihren Verkaufsprozessen verbessert.
- Benutzer schätzen die **nahtlose Integration** von Salesmsg mit HubSpot, was die Kommunikation und Unterstützungseffizienz verbessert.
- Benutzer schätzen den **reaktionsschnellen Kundensupport** von Salesmsg, was ihr Gesamterlebnis und die Lösung von Problemen verbessert.

##### Cons

- Benutzer wünschen sich einen **Dunkelmodus** und die Möglichkeit, **große Bilder** hochzuladen, da diese fehlenden Funktionen die Benutzerfreundlichkeit verbessern.
- Benutzer erleben **Nachrichtenprobleme** mit Zustellung und Einschränkungen, die ihr gesamtes SMS-Erlebnis beeinträchtigen.
- Benutzer erleben **Sendeprobleme** mit leeren Panels und fehlendem Feedback zur Nachrichtenübermittlung, was die Benutzerfreundlichkeit beeinträchtigt.
- Benutzer berichten von **Problemen bei der SMS-Zustellung** , die die Anzeige von Nachrichten verzögern und unerwartete Anrufe während ausgehender Texte verursachen können.
- Benutzer finden das **langsame Laden** der mobilen App frustrierend, was oft dazu führt, dass sie auf die Desktop-Version zurückgreifen.

#### What Are Recent G2 Reviews of Salesmsg?

**["Einfach zu navigierende Plattform mit regelmäßigen Updates und herausragendem Support"](https://www.g2.com/de/survey_responses/salesmsg-review-12509445)**

**Rating:** 5.0/5.0 stars

_— Verifizierter Benutzer in Einzelhandel_

[Read full review](https://www.g2.com/de/survey_responses/salesmsg-review-12509445)

**["Die intuitive Benutzeroberfläche von Salesmsg macht den Einstieg mühelos."](https://www.g2.com/de/survey_responses/salesmsg-review-12949481)**

**Rating:** 4.0/5.0 stars

_— Hannah G._

[Read full review](https://www.g2.com/de/survey_responses/salesmsg-review-12949481)

#### What Are G2 Users Discussing About Salesmsg?

- [Wofür wird Salesmsg verwendet?](https://www.g2.com/de/discussions/what-is-salesmsg-used-for)

### [JustCall](https://www.g2.com/products/saas-labs-justcall/reviews)

JustCall is the only AI-powered business communication platform that brings calls, texts, email, and WhatsApp together in one place. It helps customer-facing teams work more efficiently, respond faster, and connect better with prospects and customers. 6,000+ businesses worldwide use JustCall to: - Manage all customer conversations from a single platform - Automate routine tasks and workflows - Get real-time AI insights to improve conversations - Ensure 24/7 coverage with inbound AI Voice Agents (outbound support coming soon) Key features: - Calling: Global phone numbers, inbound/outbound calling, smart routing, auto/predictive/power dialers - Messaging: SMS & MMS, workflows, bots, shared WhatsApp inbox, multi-level IVR, shared email inbox - AI tools: Real-time agent assist, AI coaching, sentiment analysis, call scoring, live monitoring, SMS Copilot, inbound AI Voice Agent - Integrations & collaboration: 100+ CRM integrations, collaborative team workspace

**Average Rating:** 4.3/5.0

**Total Reviews:** 2,361

#### How Do G2 Users Rate JustCall?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Reporting:** 8.0/10 (Category avg: 8.4/10)
- **API Integration:** 8.1/10 (Category avg: 8.5/10)
- **Automation:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind JustCall?

- **Seller:** [Saas Labs](https://www.g2.com/sellers/saas-labs)
- **Company Website:** www.saaslabs.co
- **Year Founded:** 2016
- **HQ Location:** Palo Alto, California
- **Twitter:** @saas\_labs  
319 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=09cee811816c94d65e7739f2d391c244b66232e5e00dc8510ca60d3f50280d8e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10436435%2F&secure%5Burl_type%5D=linkedin_company_website)  
416 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Account Executive
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 59% Small, 31% Medium

#### What Do G2 Reviewers Say About JustCall?

_AI-generated summary from verified user reviews_

##### Pros

- Users find JustCall's **ease of use** impressive, highlighting its straightforward setup and intuitive interface for seamless communication.
- Users enjoy the **s seamless integration** of calls, SMS, and CRM in JustCall, enhancing efficiency and organization.
- Users value how JustCall brings **simplicity to business communication** , streamlining tasks and enhancing efficiency effortlessly.
- Users commend the **excellent customer support** of JustCall, highlighting its responsiveness and effective issue resolution.
- Users love the **efficient call management** of JustCall, enjoying seamless integrations and a user-friendly interface.

##### Cons

- Users often face **call issues** with JustCall, including lag and difficulties in transferring calls and monitoring effectively.
- Users find the **call functionality cumbersome** , facing issues like multiple clicks and unstable call quality while traveling.
- Users experience **connection issues** with JustCall, including call quality drops and disruptions due to unstable internet.
- Users find **missing features** like lack of SMS support and limited customization hinder their experience with JustCall.
- Users experience **poor call quality** with JustCall, often facing drops and interruptions due to unstable internet connections.

#### What Are Recent G2 Reviews of JustCall?

**["Integration with HubSpot Enhances Call Management"](https://www.g2.com/survey_responses/justcall-review-13141009)**

**Rating:** 4.0/5.0 stars

_— Paul W._

[Read full review](https://www.g2.com/survey_responses/justcall-review-13141009)

**["Easy-to-Use Calling Platform with Reliable Performance and Helpful AI Insights"](https://www.g2.com/survey_responses/justcall-review-12953018)**

**Rating:** 5.0/5.0 stars

_— Richard L._

[Read full review](https://www.g2.com/survey_responses/justcall-review-12953018)

### [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews)

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,474

#### How Do G2 Users Rate Brevo Marketing Platform?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Reporting:** 8.7/10 (Category avg: 8.4/10)
- **API Integration:** 8.3/10 (Category avg: 8.5/10)
- **Automation:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Brevo Marketing Platform?

- **Seller:** [Brevo](https://www.g2.com/sellers/brevo)
- **Company Website:** www.brevo.com
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @brevo\_official  
16,032 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb1865e18004827ab2ea39c9799da0a35d0ec34e5b444058766b28b4d23a58f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrevo%2F&secure%5Burl_type%5D=linkedin_company_website)  
898 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 84% Small, 13% Medium

#### What Do G2 Reviewers Say About Brevo Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Brevo Marketing Platform's **ease of use** beneficial, praising its clean design and user-friendly interface.
- Users value the **easy scheduling and automation features** of Brevo, enhancing their email marketing efficiency significantly.
- Users appreciate the **convenient and efficient email marketing** features of Brevo, making automation and scheduling a breeze.
- Users find the **easy setup** of Brevo Marketing Platform essential for managing effective email campaigns effortlessly.
- Users appreciate the **simplicity** of Brevo, noting its ease in creating effective marketing campaigns without complexity.

##### Cons

- Users find **missing features** in Brevo, particularly with limited template flexibility and insufficient automation options.
- Users note the **limited features** in Brevo, particularly in template customization and workflow automation capabilities.
- Users find the **limited customization** of Brevo's templates restricts their ability to execute complex marketing tasks effectively.
- Users find the **learning curve steep** , as understanding advanced features and back-end processes can be complicated.
- Users find Brevo Marketing Platform to be **expensive** , especially with escalating costs for SMS and complex pricing tiers.

#### What Are Recent G2 Reviews of Brevo Marketing Platform?

**["Email marketing and marketing automation software that offers great value for growing businesses."](https://www.g2.com/survey_responses/brevo-marketing-platform-review-7612558)**

**Rating:** 5.0/5.0 stars

_— Ana T._

[Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-7612558)

**["WooCommerce data flows into Brevo without building another integration"](https://www.g2.com/survey_responses/brevo-marketing-platform-review-13148712)**

**Rating:** 4.5/5.0 stars

_— Alamgir H._

[Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-13148712)

#### What Are G2 Users Discussing About Brevo Marketing Platform?

- [What is Sendinblue used for?](https://www.g2.com/discussions/brevo-marketing-platform-what-is-sendinblue-used-for) - 1 comment, 1 upvote
- [Is Sendinblue free?](https://www.g2.com/discussions/is-sendinblue-free) - 6 comments
- [What is Sendinblue email?](https://www.g2.com/discussions/what-is-sendinblue-email) - 1 comment
- [What is Sendinblue?](https://www.g2.com/discussions/what-is-sendinblue) - 1 comment

### [ProTexting](https://www.g2.com/products/protexting/reviews)

ProTexting helps communicate with contacts more efficiently through a suite of highly interactive SMS and MMS marketing campaigns. ProTexting provides the following service: 1. Sending of group SMS and MMS messages with emoji, track-able short URLs, data tags for better client experience. 2. ProTexting platforms provide a super quick way of sending bulk and individual SMS and MMS and will deliver the messages almost INSTANTLY! ProTexting's send rate is the best in the industry. 3. FREE Toll Free (TFN) number with all accounts. Short Codes are available as well. 4. Port (migrate) your existing number to ProTexting, free of charge. Enable your business phone for texting. 5. Setup SMS sign up keywords and forms to build your clients and leads. 6. Integrate with external service providers, such as MailChimp, Zapier, Shopify, Amazon Seller Central, Google Calendar, etc. 7. Amazing customer service, reachable via PHONE with no wait time. 8. FREE Demos, Training and Consulting to better setup your text messaging campaigns. 9. Run interactive SMS and MMS campaigns such as text 2 join, sweepstakes, voting, surveys, drip campaigns, Text 2 Screens, Q&A, etc. 10. International coverage for over 200 countries. The mobile phone has become a permanent companion in our daily lives. This is why text messaging is the best way at the moment to reach groups of people with the same message instantly. Text message is personal and is pretty much guaranteed that it will be read by the recipient. The technology empowers you to drive traffic to your business and bring in more sales by sending special offers straight to your clients'​ mobile phones.

**Average Rating:** 4.8/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate ProTexting?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Reporting:** 9.4/10 (Category avg: 8.4/10)
- **API Integration:** 9.3/10 (Category avg: 8.5/10)
- **Automation:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ProTexting?

- **Seller:** [ProTexting](https://www.g2.com/sellers/protexting)
- **Year Founded:** 2010
- **HQ Location:** Plano, Texas
- **Twitter:** @ProTexting  
15,795 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=25965544ae98f2ea2b12dc44c8f07f8ab2b359e2450f754c1b243ab16e172301&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1921865%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Information Technology and Services, Events Services
- **Company Size:** 46% Small, 37% Medium

#### What Are Recent G2 Reviews of ProTexting?

**["Ideal SMS service to grow your customer base."](https://www.g2.com/survey_responses/protexting-review-8594233)**

**Rating:** 4.5/5.0 stars

_— Houssem H._

[Read full review](https://www.g2.com/survey_responses/protexting-review-8594233)

**["Improve your marketing channels using ProTexting SMS."](https://www.g2.com/survey_responses/protexting-review-8617513)**

**Rating:** 4.5/5.0 stars

_— Santiago R._

[Read full review](https://www.g2.com/survey_responses/protexting-review-8617513)

#### What Are G2 Users Discussing About ProTexting?

- [What do you recommend for businesses considering ProTexting for SMS marketing?](https://www.g2.com/discussions/what-do-you-recommend-for-businesses-considering-protexting-for-sms-marketing)
- [What is ProTexting used for?](https://www.g2.com/discussions/what-is-protexting-used-for)

### [Sonar](https://www.g2.com/products/sonar/reviews)

Texting has opened up new possibilities for how sales and marketing teams can build meaningful relationships with prospects and customers. Qualifying leads, converting prospects, and engaging with customers can be challenging. Introducing, Marchex Sonar, the intelligent text messaging platform built for business. Utilize the power of AI to automate initial communication, follow-ups, scheduling, drip campaigns, and more. With one of the highest rated user interfaces and user experiences, Sonar offers the best suite of functionality for sales and marketing teams on the channels customers prefer. Dozens of integrations enable you to seamlessly connect with your customers through your CRM or tech stack. Convert more leads, engage more effectively, and drive more revenue with Marchex Sonar.

**Average Rating:** 4.2/5.0

**Total Reviews:** 111

#### How Do G2 Users Rate Sonar?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.5/10 (Category avg: 8.4/10)
- **Automation:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sonar?

- **Seller:** [Sonar](https://www.g2.com/sellers/sonar)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @Sonar  
9,100 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ad4331540721cc7cea18ce78669acb28bc948a2e584365991990778c8556059&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9440274&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Sales Executive, Business Consultant
- **Top Industries:** Real Estate, Transportation/Trucking/Railroad
- **Company Size:** 64% Large, 25% Medium

#### What Are Recent G2 Reviews of Sonar?

**["Good platform but limited use options"](https://www.g2.com/survey_responses/sonar-review-7034233)**

**Rating:** 4.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/sonar-review-7034233)

**["Use Sonar Daily For Work"](https://www.g2.com/survey_responses/sonar-review-7033868)**

**Rating:** 4.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/sonar-review-7033868)

### [Everlytic](https://www.g2.com/products/everlytic/reviews)

Amplify your communication capacity and turbo-charge targeting with Everlytic; the all-in-one platform for bulk, data-charged and automated, multi-channel messaging.

**Average Rating:** 4.6/5.0

**Total Reviews:** 76

#### How Do G2 Users Rate Everlytic?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Reporting:** 8.1/10 (Category avg: 8.4/10)
- **API Integration:** 6.3/10 (Category avg: 8.5/10)
- **Automation:** 7.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Everlytic?

- **Seller:** [Everlytic](https://www.g2.com/sellers/everlytic)
- **Year Founded:** 2004
- **HQ Location:** Waverley, Gauteng
- **Twitter:** @Everlytic  
2,215 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c5cda30b0d297ae63634dc1add55edc78e5172228796b6d8bb0868aefccc7434&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feverlytic%2F&secure%5Burl_type%5D=linkedin_company_website)  
86 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 42% Medium, 34% Small

#### What Do G2 Reviewers Say About Everlytic?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive and user-friendly interface** of Everlytic, enhancing their communication efforts with ease.
- Users value Everlytic's **exceptional customer support** , highlighting responsiveness and effective assistance for a seamless experience.
- Users find Everlytic's **intuitive design and user-friendly interface** essential for seamless communication and engagement.
- Users value Everlytic for its **robust analytics** that provide real-time insights, enhancing communication strategies and audience understanding.
- Users commend the **easy creation** features of Everlytic, enabling efficient communication and enhancing audience engagement seamlessly.

##### Cons

- Users find the **missing features** in Everlytic frustrating, particularly the lack of an undo button and limited design tools.
- Users find **template limitations** in Everlytic challenging, affecting design flexibility and user friendliness.
- Users note that the **design quality** of Everlytic is lacking, affecting layout consistency and overall visual appeal.
- Users experience **setup difficulties and slow cancellation processes** , leading to frustration with Everlytic's email management services.
- Users find the **learning curve steep** , especially with complex campaigns and template creation on Everlytic.

#### What Are Recent G2 Reviews of Everlytic?

**["From Overwhelmed to Organized :How Everlytic Made It Easy"](https://www.g2.com/survey_responses/everlytic-review-11869826)**

**Rating:** 5.0/5.0 stars

_— Tasmiya H._

[Read full review](https://www.g2.com/survey_responses/everlytic-review-11869826)

**["Efficient Marketing with Everlytic's Robust Features"](https://www.g2.com/survey_responses/everlytic-review-12269193)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/everlytic-review-12269193)

#### What Are G2 Users Discussing About Everlytic?

- [What is Everlytic used for?](https://www.g2.com/discussions/what-is-everlytic-used-for) - 1 comment

### [Textdrip.com](https://www.g2.com/products/textdrip-com/reviews)

There was a great need in the sales industry for a better business texting platform. Response rates with traditional texting platforms were extremely low because bulk messages were getting throttled or blocked by carriers. We created Textdrip.com to provide a business texting platform with the best deliverability in the industry while providing a clean and user-friendly interface that anyone could run, not just the IT guys.

**Average Rating:** 4.8/5.0

**Total Reviews:** 125

#### How Do G2 Users Rate Textdrip.com?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting:** 8.8/10 (Category avg: 8.4/10)
- **API Integration:** 9.1/10 (Category avg: 8.5/10)
- **Automation:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Textdrip.com?

- **Seller:** [Textdrip.com](https://www.g2.com/sellers/textdrip-com)
- **Year Founded:** 2019
- **HQ Location:** Holly, US
- **Twitter:** @textdrip  
130 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f02f0b6757b13818a77114d7b9af5e94c9df667a85bbc611cdde99c45b01ec0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftextdrip&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Health Insurance Specialist, Insurance Agent
- **Top Industries:** Insurance, Health, Wellness and Fitness
- **Company Size:** 74% Small, 14% Medium

#### What Do G2 Reviewers Say About Textdrip.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **user-friendly interface** of Textdrip, making it easy to navigate and streamline business practices.
- Users commend the **top-notch customer support** of Textdrip, praising the responsiveness and helpfulness of the team.
- Users love the **automation of drip campaigns** with Textdrip, making client communication effortless and efficient.
- Users commend the **user-friendly design** of Textdrip.com, finding it convenient for streamlining business practices effectively.
- Users appreciate the **clean, user-friendly interface** of Textdrip.com, making navigation effortless even for beginners.

##### Cons

- Users desire improved **message tracking features** to avoid wasting credits and incurring unnecessary costs.
- Users experience occasional **delays** when loading large contact lists, impacting the overall smoothness of the app.
- Users express concern about Textdrip.com's **high costs** due to credit depletion from untracked unsent messages.
- Users find the lack of **search functionality for archived messages** frustrating, making it hard to retrieve lost conversations.
- Users often face **integration issues** with Textdrip.com, particularly when adding new phone numbers and waiting times.

#### What Are Recent G2 Reviews of Textdrip.com?

**["A Game-Changer for Organized Client Communication"](https://www.g2.com/survey_responses/textdrip-com-review-12432991)**

**Rating:** 5.0/5.0 stars

_— Jaden G._

[Read full review](https://www.g2.com/survey_responses/textdrip-com-review-12432991)

**["Effortless Communication with Personal Touch"](https://www.g2.com/survey_responses/textdrip-com-review-12219278)**

**Rating:** 4.0/5.0 stars

_— Raevan N._

[Read full review](https://www.g2.com/survey_responses/textdrip-com-review-12219278)

#### What Are G2 Users Discussing About Textdrip.com?

- [What do you like most about Textdrip.com for SMS marketing, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-textdrip-com-for-sms-marketing-and-what-improvements-would-you-suggest)
- [What is Textdrip.com used for?](https://www.g2.com/discussions/what-is-textdrip-com-used-for)

### [OneSignal](https://www.g2.com/products/onesignal/reviews)

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.

**Average Rating:** 4.7/5.0

**Total Reviews:** 1,208

#### How Do G2 Users Rate OneSignal?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Reporting:** 8.8/10 (Category avg: 8.4/10)
- **API Integration:** 9.1/10 (Category avg: 8.5/10)
- **Automation:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind OneSignal?

- **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal)
- **Company Website:** www.onesignal.com
- **Year Founded:** 2014
- **HQ Location:** San Mateo, California
- **Twitter:** @onesignal  
5,546 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe20299d5af7ab13f987a78c9418499809285f06941ea36896bdbbed88c96e2e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6424376%2F&secure%5Burl_type%5D=linkedin_company_website)  
171 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Small, 24% Medium

#### What Do G2 Reviewers Say About OneSignal?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of OneSignal, finding setup and segmentation processes simple and efficient.
- Users value the **reliability and ease of use** of OneSignal for effective notification management and targeting.
- Users love the **easy setup and rich notification features** of OneSignal, enhancing engagement across multiple platforms.
- Users find the **easy setup** of OneSignal simplifies push notifications compared to traditional email campaigns.
- Users love the **seamless automation** of OneSignal, enabling quick and personalized communication effortlessly.

##### Cons

- Users note a **lack of advanced features** in OneSignal, particularly in the free version compared to paid plans.
- Users feel the **learning curve is steep** , wishing for clearer tips and simpler setup for advanced features.
- Users find OneSignal lacking in **advanced features** , as many options are restricted to paid plans.
- Users note that the service can get **expensive** as additional features and customizations often require paid plans.
- Users find the setup process **not intuitive** , wishing for clearer tips and easier methods for advanced features.

#### What Are Recent G2 Reviews of OneSignal?

**["Very nice"](https://www.g2.com/survey_responses/onesignal-review-12977679)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/onesignal-review-12977679)

**["Complete package - covers everything and eliminates complexity"](https://www.g2.com/survey_responses/onesignal-review-13193354)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/onesignal-review-13193354)

#### What Are G2 Users Discussing About OneSignal?

- [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 4 comments, 4 upvotes

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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall SMS Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business SMS Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business SMS Marketing category.

In addition to qualifying for inclusion in the SMS Marketing Software category, to qualify for inclusion in the Enterprise Business SMS Marketing Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

Show More

* * *

## How Do You Choose the Right SMS Marketing Software?

### What You Should Know About SMS Marketing Software

### SMS Marketing Software buying insights at a glance

[SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing))

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

#### Top 5 FAQs from software buyers:

- What is the best sms marketing software for high-volume campaigns?
- How do sms marketing platforms handle compliance and opt-in management?
- Which sms marketing solutions integrate with CRM and ecommerce tools?
- How quickly can I launch campaigns using sms marketing software?
- What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews).

### What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

- [**Attentive**](https://www.g2.com/products/attentive/reviews)
- Number of Reviews: 1,275
- Satisfaction: 99
- Market Presence: 95
- G2 Score: 97
- [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews)
- Number of Reviews: 1,298
- Satisfaction: 50
- Market Presence: 94
- G2 Score: 72
- [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews)
- Number of Reviews: 725
- Satisfaction: 77
- Market Presence: 67
- G2 Score: 72
- [**BirdEye**](https://www.g2.com/products/birdeye/reviews)
- Number of Reviews: 3,900
- Satisfaction: 82
- Market Presence: 88
- G2 Score: 85
- [**Podium**](https://www.g2.com/products/podium/reviews)
- Number of Reviews: 2,066
- Satisfaction: 79
- Market Presence: 95
- G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports))

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports))

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

### What I Often See in SMS Marketing Software

**Feedback Pros: What Users Consistently Appreciate**

**Easy campaign setup with intuitive dashboards and message scheduling workflows**

- _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_

**High message delivery rates with reliable real time customer engagement tracking**

- _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_

**Seamless integrations with crm ecommerce platforms streamline marketing automation processes**

- _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_

**Cons: Where Many Platforms Fall Short**

**Limited message customization options restrict advanced segmentation and personalization capabilities**

- _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_

**Pricing structures become expensive quickly with high volume messaging campaigns**

- _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review

**Occasional delays or delivery inconsistencies impact time sensitive campaign performance**

- _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_

### My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

### SMS Marketing Software FAQs

#### What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features.
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability.
- [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams.

#### What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

- [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance.
- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows.

#### What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging.
- [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases.

#### What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

#### Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data.
- [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM.
- [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows.

### Sources

1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions).

**Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.)

**Last Updated on:** March 19, 2026