Best Enterprise Sales Performance Management Software

How Many Sales Performance Management Software Products Does G2 Track?

Total Products under this Category: 220

Category Stats (Sep 2026)

  • Average Rating: 4.54/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Leaderboarded (+17.4%) - Among all products in this category, Leaderboarded recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Sales Performance Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 120,500+ Authentic Reviews
  • 220+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Sales Performance Management Software

G2 Grid® for Sales Performance Management Software plotting products by satisfaction and market presence

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), CaptivateIQ, Performio, SmartWinnr, HubSpot Sales Hub, Xactly, Varicent, and Salesforce Spiff.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-performance-management/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=captivateiq&focus%5B%5D=performio&focus%5B%5D=smartwinnr&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=xactly&focus%5B%5D=varicent-varicent&focus%5B%5D=salesforce-spiff&segment=enterprise)

Agentforce Sales (formerly Salesforce Sales Cloud)

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management

Average Rating: 4.4/5.0

Total Reviews: 26,066

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How Do G2 Users Rate Agentforce Sales (formerly Salesforce Sales Cloud)?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.7/10 (Category avg: 8.7/10)
  • Employee Structure: 8.5/10 (Category avg: 8.6/10)
  • Dashboards: 8.9/10 (Category avg: 8.9/10)

Who Is the Company Behind Agentforce Sales (formerly Salesforce Sales Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 45% Medium, 34% Large

What Do G2 Reviewers Say About Agentforce Sales (formerly Salesforce Sales Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Agentforce Sales invaluable for managing customer data and improving productivity.
  • Users value the straightforward flow and comprehensive visibility of Agentforce Sales, enhancing team collaboration and insight.
  • Users value the 360-degree view of customer information, enhancing lead follow-up and closing processes efficiently.
  • Users value the centralized customer data of Salesforce Sales Cloud, enhancing insights and streamlining sales workflows efficiently.
  • Users appreciate the seamless integration capabilities of Agentforce Sales, enhancing workflow and connecting with internal systems effortlessly.
Cons
  • Users find the steep learning curve daunting, struggling with complex setups and mobile UX challenges.
  • Users find limitations in package options and struggle with navigation and security complexities in Agentforce Sales.
  • Users find the complexity of Agentforce Sales to be overwhelming, especially with deep configurations and numerous options.
  • Users find the product expensive and suggest improving cost-effectiveness for better business adaptability.
  • Users find the limited features of Agentforce Sales require time and expertise for effective customization and reporting.

What Are Recent G2 Reviews of Agentforce Sales (formerly Salesforce Sales Cloud)?

What Are G2 Users Discussing About Agentforce Sales (formerly Salesforce Sales Cloud)?

CaptivateIQ

Planning and incentives in sync—finally. CaptivateIQ is the only modern platform that brings quota, territory, headcount, and compensation into a single, AI-powered workspace—built for agility, alignment, and scale. Purpose-built for modern revenue teams, CaptivateIQ bridges the gap between incentive compensation management and sales planning, so strategy, execution, and measurement operate in perfect harmony. Legacy SPM solutions and spreadsheets weren’t designed for dynamic go-to-market organizations. CaptivateIQ replaces slow, error-prone, siloed processes with a unified platform that seamlessly connects your sales planning, incentive management, and performance tracking. Revenue leaders benefit from one shared source of truth from capacity planning to payout, aligning incentives with strategic goals to drive behaviors that move the business forward. Your plans, your way: plan for anything, pivot anytime. With SmartGrid™—our proprietary, no-code modeling engine—teams build, test, and iterate their go-to-market strategies at the speed of business. Model even the most complex plans with logic-based workflows, evaluate what-if scenarios in real time, and make adjustments as needs change. Admins and analysts gain full ownership with a familiar, spreadsheet-like interface that reduces errors and rework, backed by SmartGrid™ for robust data integration—without technical bottlenecks or external consultants Full ownership, no limits. End-to-end collaboration is at your fingertips with built-in approvals, commentary, and workflows, streamlining the hand-off from plan design through execution and measurement. Sales teams enjoy instant, accurate visibility into their earnings, on-demand statements, and an interactive commission estimator, empowering them to focus on high-value activities and adapt with confidence. CaptivateIQ empowers every function—RevOps, Finance, Sales, and more—to adjust plans, incentivize performance, and deliver on revenue growth targets, all within a flexible environment that adapts as quickly as business does. From enterprise-grade controls to in-depth reporting and dashboards, revenue teams monitor, measure, and optimize at every step to maximize success. Trusted by over 800 leading companies—including Boston Scientific, Datadog, and 6sense—CaptivateIQ sets a new standard for sales performance management. We are proud to be a category leader on G2, backed by thousands of enthusiastic customer reviews. When change is the only constant, CaptivateIQ gives revenue teams agility, clarity, and control—ensuring your planning and incentives finally work together, so you can grow stronger no matter what comes next.

Average Rating: 4.7/5.0

Total Reviews: 3,411

How Do G2 Users Rate CaptivateIQ?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.9/10 (Category avg: 8.7/10)
  • Employee Structure: 8.8/10 (Category avg: 8.6/10)
  • Dashboards: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind CaptivateIQ?

  • Seller: CaptivateIQ
  • Company Website:
  • Year Founded: 2017
  • HQ Location: San Francisco, California
  • Twitter: @CaptivateIq
    606 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    282 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 68% Medium, 26% Large

What Do G2 Reviewers Say About CaptivateIQ?

AI-generated summary from verified user reviews

Pros
  • Users find CaptivateIQ to be easy to use for tracking commissions and checking payouts efficiently.
  • Users find CaptivateIQ super easy to use, simplifying commission tracking and making it hassle-free for everyone.
  • Users appreciate the ease of use of CaptivateIQ, facilitating error checking and transparent commission tracking.
  • Users value the accurate data presentation of CaptivateIQ, enabling quick access to commission details and payouts.
  • Users find CaptivateIQ's intuitive interface highly efficient, making incentive compensation management simple and user-friendly.
Cons
  • Users find the learning curve challenging, often needing assistance to navigate CaptivateIQ's complex reporting and customization features.
  • Users feel the absence of key features, such as an app, tax calculator, and a consistent UI experience.
  • Users find reporting issues cumbersome and time-consuming, often needing support to create straightforward reports.
  • Users experience a difficult learning curve with CaptivateIQ, particularly when configuring dashboards and understanding pricing.
  • Users report experiencing slow loading times for data refreshes and payout reviews, impacting their overall experience.

What Are Recent G2 Reviews of CaptivateIQ?

What Are G2 Users Discussing About CaptivateIQ?

Performio

We calculate commissions and incentives better than anyone else. Performio is sales compensation software that helps finance and compensation teams calculate complex commissions and incentives with greater accuracy, less manual work, and full visibility into every payout. Built for organizations that have outgrown spreadsheets, manual processes, and rigid systems, Performio makes it easier to manage evolving compensation requirements without sacrificing accuracy, transparency, or control. Performio combines flexible data management with structured plan building, giving teams a reliable way to manage complex commissions as plans evolve. Compensation teams can update plan logic, process calculations, and trace every payout without rebuilding their system or depending on external support. The platform is designed to support complex data, changing business rules, and growing sales organizations while keeping commission operations consistent and easier to manage. AI is embedded throughout the platform to reduce administrative work, accelerate plan changes, and provide trusted answers grounded in structured compensation data and business logic. Compensation teams can investigate results and respond to questions faster, while sellers gain clear visibility into how their earnings are calculated. This helps organizations reduce errors, shorten commission cycles, limit disputes, and move away from shadow accounting. Trusted by customers including Equifax, Uber Freight, WP Engine, and TD SYNNEX, Performio serves mid-market and enterprise organizations around the world. Founded in Australia in 2006 and headquartered in Irvine, California, Performio is built for finance, sales compensation, and revenue operations teams that need to manage complex commission programs at scale and adapt as their business grows. By combining accurate calculations, flexible plan management, embedded AI, and transparent payout information, Performio gives organizations the clarity, confidence, and control to manage sales compensation more effectively.

Average Rating: 4.4/5.0

Total Reviews: 1,057

How Do G2 Users Rate Performio?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.4/10 (Category avg: 8.7/10)
  • Employee Structure: 8.4/10 (Category avg: 8.6/10)
  • Dashboards: 8.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Performio?

  • Seller: Performio
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Santa Monica, CA
  • LinkedIn® Page: www.linkedin.com
    137 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Telecommunications, Computer Software
  • Company Size: 50% Medium, 35% Large

What Do G2 Reviewers Say About Performio?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Performio, noting its intuitive interface and straightforward commission adjustments.
  • Users find Performio to be exceptionally user-friendly, simplifying navigation for commission reports and performance tracking.
  • Users love the tracking ease of Performio, finding it simple to monitor performance and commissions effectively.
  • Users value the real-time commission tracking of Performio, enhancing their performance management with insightful graphics and reports.
  • Users appreciate the navigation ease of Performio, enjoying a user-friendly experience and quick access to features.
Cons
  • Users express frustration with slow updates in Performio, as results may take days to appear consistently.
  • Users experience slow loading times for reporting, occasionally needing to reload the page for better performance.
  • Users experience frequent server issues with Performio, encountering error messages and lag during reporting.
  • Users report significant data management issues with Performio, causing confusion and inefficiency in financial tracking and reporting.
  • Users find the navigation confusing, often frustrated by the unintuitive interface and outdated design of Performio.

What Are Recent G2 Reviews of Performio?

SmartWinnr

SmartWinnr is an AI roleplay and sales enablement platform that helps sales, medical, and advisory teams in regulated industries practice real customer conversations, receive AI-driven coaching feedback, and build compliant, consistent field performance. It combines AI Roleplays, Targeted Learning, Gamification, Field Coaching, and Digital Content Management into a single platform used by over 300,000 enterprise professionals, with more than 1 million AI coaching sessions completed to date. SmartWinnr is GDPR-compliant and built with enterprise-grade security. What SmartWinnr does: SmartWinnr is one platform built around AI practice, coaching, and performance, spanning: - AI Sales Role Play Software: Two-way, conversational AI roleplay software where reps practice against lifelike AI avatars that respond, object, and adapt like real customers. - Sales Coaching: Structured, rubric-based field coaching with shared forms, manager notes, and one-click follow-up assignments. - Sales Training and Onboarding: Role-based microlearning paths, SCORM-compatible content, and adaptive learning that speeds up new hire ramp time. - Sales Gamification: Leaderboards, badges, and challenge formats that sustain engagement between training cycles. - Digital Content Management: Centralized, compliant content hub with role-based access and buyer-facing microsites that keep every piece of sales content on-message and audit-ready. What is SmartWinnr used for? SmartWinnr is used by enterprise sales, medical, and advisory teams to practice compliant customer conversations through AI roleplay, receive structured field coaching, complete role-based training, and track sales performance through gamified contests and analytics. How does SmartWinnr's AI roleplay work? SmartWinnr's AI roleplay software runs in two formats: two-way conversational roleplay, where an AI avatar adapts in real time to what the rep says, and one-way spoken-response roleplay, where reps respond to prompts for faster, scored practice. Both formats score responses on accuracy, empathy, tone, pacing, objection handling, and compliance, and generate an audit-ready transcript after each session. Which industries use SmartWinnr? SmartWinnr is built for regulated and performance-driven industries, including pharmaceuticals, medical devices, banking, insurance, financial services, senior living, automotive, and retail where sales conversations must stay accurate and compliant. What results do companies see using SmartWinnr? Organizations using SmartWinnr report a 74% increase in rep confidence, 90% messaging consistency across regions, up to 25x more coaching capacity without adding managers, 70% higher knowledge retention, and a 22% rise in sales productivity through gamified contests and coaching. How is SmartWinnr different from a standard sales enablement platform? Unlike generalist sales enablement tools adapted for compliance after the fact, SmartWinnr is built from the ground up for regulated selling, with compliance scoring, audit-ready transcripts, and industry-specific scenarios built into every roleplay, coaching form, and content share.

Average Rating: 4.9/5.0

Total Reviews: 247

How Do G2 Users Rate SmartWinnr?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 9.7/10 (Category avg: 8.7/10)
  • Employee Structure: 9.8/10 (Category avg: 8.6/10)
  • Dashboards: 9.9/10 (Category avg: 8.9/10)

Who Is the Company Behind SmartWinnr?

  • Seller: SmartWinnr, Inc.
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Walnut, California
  • Twitter: @smartwinnr
    1,045 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    99 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Pharmaceuticals, Insurance
  • Company Size: 69% Large, 26% Medium

What Do G2 Reviewers Say About SmartWinnr?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of SmartWinnr, enabling efficient training and clear communication for all teams.
  • Users find SmartWinnr incredibly helpful for aligning teams and simplifying training with its effective LMS features.
  • Users appreciate the efficient training experience with SmartWinnr, allowing quick learning and easy progress tracking.
  • Users value the time-saving features of SmartWinnr, allowing efficient training and task management even in spare moments.
  • Users value the effective coaching capabilities of SmartWinnr, which enhance sales training and performance tracking.
Cons
  • Users highlight the automation issues in SmartWinnr, wishing for automated customized report generation for efficiency.
  • Users find data management issues significant in SmartWinnr, particularly the lack of tracking and integration options.
  • Users face data transfer issues with SmartWinnr, highlighting the need for improved integration options and transparency.
  • Users find the difficult reporting aspect of SmartWinnr challenging, wishing for more customization and automation options.
  • Users face challenges with filtering issues, as improvements are needed in tracking and data integration capabilities.

What Are Recent G2 Reviews of SmartWinnr?

What Are G2 Users Discussing About SmartWinnr?

HubSpot Sales Hub

Sales Hub combines sales engagement tools, AI-powered productivity features, and workflow automation into a unified platform designed to help growing teams close deals faster. Core Value Proposition: Sales Hub addresses common sales challenges: inefficient manual processes that slow deal velocity, fragmented customer information creating incomplete context, and complex software requiring extensive training and ongoing administration. Built on the HubSpot Smart CRM, Sales Hub connects customer data and sales tools in a single unified system. Key Capabilities Sales Engagement Tools: Sales Hub provides email tracking, meeting scheduling, document sharing, and communication templates that streamline prospect interactions and eliminate administrative friction in the sales process. AI-Powered Productivity: The platform includes AI features that automate repetitive tasks, suggest next actions based on deal context, and surface relevant customer insights, helping representatives focus on selling rather than administrative work. Unified Customer View: Because all customer data, communication history, and deal information exists within the Smart CRM, sales representatives see complete context without toggling between systems. This includes visibility into marketing interactions, service tickets, and prior sales conversations. Workflow Automation: Sales Hub automates routine sales processes, ensuring consistent execution without manual coordination. Sales Hub vs. Alternatives: Unlike legacy CRM systems functioning primarily as databases requiring extensive customization, Sales Hub includes engagement tools, automation, and AI capabilities as native features rather than add-ons requiring integration. This eliminates the complexity of purchasing separate tools for email tracking, meeting scheduling, document management, and sales analytics. Sales Hub's intuitive interface reduces training time for new team members compared to traditional sales platforms requiring extensive technical knowledge. Teams benefit from fast onboarding, seamless alignment through shared data visibility, and flexible scaling. Who Should Use Sales Hub Sales Hub serves growing sales teams needing to increase productivity without adding headcount, sales representatives requiring complete customer context during buyer conversations, and sales leaders seeking pipeline visibility through unified reporting. The platform scales from small sales teams to enterprise organizations. Outcome Sales Hub helps teams sell smarter, not harder, enabling reps to get richer context and better insights at every step of the buyer journey.

Average Rating: 4.4/5.0

Total Reviews: 13,548

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How Do G2 Users Rate HubSpot Sales Hub?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.6/10 (Category avg: 8.7/10)
  • Employee Structure: 8.4/10 (Category avg: 8.6/10)
  • Dashboards: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind HubSpot Sales Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • Twitter: @HubSpot
    784,270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Small, 35% Medium

What Do G2 Reviewers Say About HubSpot Sales Hub?

AI-generated summary from verified user reviews

Pros
  • Users value the intuitive ease of use of HubSpot Sales Hub, appreciating its streamlined organization and integrations.
  • Users appreciate the customizability and user-friendly interface of HubSpot Sales Hub, enhancing their sales management experience.
  • Users value the comprehensive visibility of HubSpot Sales Hub for managing sales efforts and forecasting effectively.
  • Users value the excellent lead management provided by HubSpot Sales Hub, enhancing organization and efficiency significantly.
  • Users value the intuitive interface of HubSpot Sales Hub, which simplifies navigation and enhances productivity.
Cons
  • Users find missing features in HubSpot Sales Hub, including limited lead creation and incomplete mobile app functionality.
  • Users find the limited features of HubSpot Sales Hub, like dashboard limitations and mobile app functionality, frustrating.
  • Users face a large learning curve, finding the system confusing without extensive training on contacts versus leads.
  • Users find HubSpot Sales Hub to be expensive, especially as costs increase and bugs persist affecting usage.
  • Users find HubSpot Sales Hub significantly limited in customization, hindering efficient outreach and task management.

What Are Recent G2 Reviews of HubSpot Sales Hub?

What Are G2 Users Discussing About HubSpot Sales Hub?

Xactly

Xactly is the AI-first Sales Performance Orchestration platform built for the world’s most ambitious revenue engines. Building on two decades of industry leadership, Xactly is redefining revenue performance by moving beyond manual management to autonomous orchestration. The platform leverages Xactly Intelligence and a fleet of AI Agents to synchronize the full revenue lifecycle, from planning and design to incentives and forecasting. By unifying these critical work streams into one intelligent system, Xactly enables global enterprises to align strategy with execution and scale with absolute conviction. Transform your revenue engine at XactlyCorp.com.

Average Rating: 4.2/5.0

Total Reviews: 1,081

How Do G2 Users Rate Xactly?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 7.8/10 (Category avg: 8.7/10)
  • Employee Structure: 8.1/10 (Category avg: 8.6/10)
  • Dashboards: 7.9/10 (Category avg: 8.9/10)

Who Is the Company Behind Xactly?

  • Seller: Xactly
  • Company Website:
  • Year Founded: 2005
  • HQ Location: San Jose, CA
  • Twitter: @Xactly
    21,081 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    898 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Large, 37% Medium

What Do G2 Reviewers Say About Xactly?

AI-generated summary from verified user reviews

Pros
  • Users find Xactly to be highly intuitive and efficient, simplifying the commission management process effectively.
  • Users appreciate the powerful calculation capabilities of Xactly for managing complex sales incentives effectively.
  • Users commend Xactly Incent's effective management of complex sales incentive calculations, making it versatile for diverse team needs.
  • Users value the transparent incentive tracking features of Xactly, facilitating easier performance management for sales teams.
  • Users value the fast and accurate compensation calculations of Xactly, enhancing tracking and incentive planning.
Cons
  • Users find Xactly's navigation unintuitive, with clunky features and a confusing new UI that complicates their experience.
  • Users face frustrating slow loading times in Xactly, causing delays in report syncing and hindering productivity.
  • Users experience a steep learning curve with Xactly due to clunky navigation and confusing UI changes.
  • Users find Xactly's interface not user-friendly, making navigation and understanding features challenging for newcomers.
  • Users often find Xactly's poor interface design cumbersome, impacting usability and complicating their experience.

What Are Recent G2 Reviews of Xactly?

What Are G2 Users Discussing About Xactly?

Varicent

Your revenue system already decides how much you’ll grow. At scale, the real barrier to growth is rarely the sales team. It is the tools they rely on. Most solutions aren't designed for how sales organizations actually work. They manage incentives, quotas, or territories individually but not together. That fragmentation buries high-potential accounts in the wrong territories. It wastes selling hours on deals that don’t move the business forward. And it keeps the organization from adjusting as the market shifts and priorities change. Varicent is an AI-native sales performance management (SPM) platform that connects incentive compensation, territory and quota planning, capacity and revenue planning, and seller performance insights in one system. Enterprise revenue teams use Varicent to design plans, pay commissions accurately, and keep sellers focused on the opportunities that move the number, in one AI-native platform, instead of running each in a separate tool.

Average Rating: 4.5/5.0

Total Reviews: 600

How Do G2 Users Rate Varicent?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.5/10 (Category avg: 8.7/10)
  • Employee Structure: 8.7/10 (Category avg: 8.6/10)
  • Dashboards: 8.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Varicent?

  • Seller: Varicent
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Toronto, Ontario
  • Twitter: @ThisIsVaricent
    151 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    673 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Business Systems Analyst
  • Top Industries: Financial Services, Banking
  • Company Size: 67% Large, 24% Medium

What Do G2 Reviewers Say About Varicent?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the flexibility of Varicent, enjoying an easy-to-use interface and self-service capabilities for real-time operations.
  • Users appreciate the exceptional customer support from Varicent, highlighting responsiveness and willingness to adapt based on feedback.
  • Users find Varicent to be beginner-friendly, appreciating its easy configuration and seamless integration with other tools.
  • Users appreciate the efficiency of Varicent, enabling automation and clear insights into incentive compensation processes.
  • Users appreciate the enhanced reporting capabilities of Varicent, simplifying inquiry processes and improving revenue transparency.
Cons
  • Users find it complex to navigate Varicent, struggling with setup and tool integration challenges.
  • Users experience slow performance with Varicent, especially after the upgrade and when using webforms.
  • Users highlight the implementation difficulty with Varicent, citing the need for improved training and navigation support.
  • Users experience slow loading times with Varicent, especially after the transition to the cloud, impacting efficiency.
  • Users experience setup difficulties with Varicent, often requiring technical expertise and vendor support for initial implementation.

What Are Recent G2 Reviews of Varicent?

Salesforce Spiff

Salesforce Spiff is a modern commission management solution built on the world’s #1 CRM. It combines the familiarity and flexibility of spreadsheet-like modeling with enterprise-grade automation—enabling Finance, Revenue Operations, and Sales Operations teams to self-manage even the most complex incentive compensation plans at scale. Designed to increase trust and transparency, Salesforce Spiff delivers real-time visibility into sales performance and commission earnings, unlocking stronger seller motivation and accelerating top-line revenue growth. With its intuitive user experience, advanced analytics and reporting, and seamless integrations, Salesforce Spiff empowers organizations to automate compensation workflows, reduce admin burden, drive seller trust with data accuracy and transparency, and confidently adapt plans as the business evolves.

Average Rating: 4.6/5.0

Total Reviews: 3,060

How Do G2 Users Rate Salesforce Spiff?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.9/10 (Category avg: 8.7/10)
  • Employee Structure: 8.8/10 (Category avg: 8.6/10)
  • Dashboards: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Salesforce Spiff?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 71% Medium, 19% Large

What Do G2 Reviewers Say About Salesforce Spiff?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Salesforce Spiff, making tracking commissions and bonuses simple and efficient.
  • Users value the real-time tracking of Salesforce Spiff, enhancing visibility and decision-making in a fast-paced sales environment.
  • Users commend the transparency of Salesforce Spiff, enhancing accuracy and trust while simplifying commission management.
  • Users love the enhanced visibility provided by Salesforce Spiff, simplifying tracking and management in one dashboard.
  • Users value the automation features of Salesforce Spiff, significantly streamlining administrative tasks and enhancing performance tracking.
Cons
  • Users find Salesforce Spiff's learning curve steep, with a complicated UI that complicates navigation and setup.
  • Users find the complexity of Salesforce Spiff’s setup and interface can hinder their overall workflow experience.
  • Users find the implementation difficulty challenging due to complex configurations and time-consuming setup processes.
  • Users find Salesforce Spiff to be expensive, particularly challenging for smaller sales teams with limited budgets.
  • Users experience data management issues with Salesforce Spiff, particularly with tracking and matching residuals accurately.

What Are Recent G2 Reviews of Salesforce Spiff?

What Are G2 Users Discussing About Salesforce Spiff?

Salesloft

Salesloft is the revenue orchestration platform that closes the gap between what revenue teams know and what they do next. Powered by agentic AI, Salesloft's Predictive Revenue System connects live signals from buyer engagement, conversations, deals, and forecast data, turning intelligence into clear, prioritized action. Trusted by more than 4,000 organizations including Adobe, 3M, IBM, and Zoom, Salesloft helps revenue teams move from guesswork to confidence, quarter after quarter.

Average Rating: 4.5/5.0

Total Reviews: 4,170

How Do G2 Users Rate Salesloft?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.8/10 (Category avg: 8.7/10)
  • Employee Structure: 8.4/10 (Category avg: 8.6/10)
  • Dashboards: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind Salesloft?

  • Seller: Salesloft
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Atlanta, GA
  • Twitter: @Salesloft
    18,437 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,098 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 51% Medium, 32% Large

What Do G2 Reviewers Say About Salesloft?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Salesloft invaluable for efficient contact management and outreach.
  • Users appreciate the powerful automation features of Salesloft, greatly enhancing their sales engagement and productivity.
  • Users find Salesloft's helpful functionalities in call tracking and customizable cadences instrumental for efficient contact management.
  • Users value the seamless automation features in Salesloft, making call tracking and email campaigns effortless.
  • Users value the time-saving features of Salesloft, enhancing efficiency in managing outreach and prospecting activities.
Cons
  • Users find missing features like domain rotation and improved text formatting hinder their email effectiveness in Salesloft.
  • Users face call issues with Salesloft, experiencing difficulties with app alignment and support consistency during usage.
  • Users often face integration issues with Salesloft, particularly with platforms like HubSpot, affecting overall effectiveness.
  • Users note the limited features compared to competitors, impacting their overall experience and efficiency with Salesloft.
  • Users face a steep learning curve with Salesloft, making it challenging for newcomers to navigate effectively.

What Are Recent G2 Reviews of Salesloft?

What Are G2 Users Discussing About Salesloft?

GTM Studio - Powered by ZoomInfo

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next.

Average Rating: 4.5/5.0

Total Reviews: 3,395

How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.7/10 (Category avg: 8.7/10)
  • Employee Structure: 8.4/10 (Category avg: 8.6/10)
  • Dashboards: 8.2/10 (Category avg: 8.9/10)

Who Is the Company Behind GTM Studio - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • Twitter: @ZoomInfo
    23,515 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,779 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 63% Medium, 24% Large

What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the reliable B2B contact data of GTM Studio, enhancing targeted prospect lists and campaign efficiency.
  • Users value the accuracy of data and intent signals in GTM Studio, enhancing their lead generation and targeting efforts.
  • Users find GTM Studio's ease of use exceptional, streamlining lead enrichment with straightforward features and intuitive navigation.
  • Users value the reliable and accurate B2B contact data from GTM Studio, enhancing campaign effectiveness and targeting precision.
  • Users value the high-quality data from GTM Studio - Powered by ZoomInfo for efficient, targeted outreach campaigns.
Cons
  • Users find the pricing high, making it less accessible for smaller teams with limited budgets.
  • Users find that data inaccuracy affects reliability, with outdated information and missing data for niche roles.
  • Users note that the pricing is high for small teams, making it less accessible for budget-conscious businesses.
  • Users find the learning curve steep, feeling overwhelmed initially due to the platform's complexity and range of features.
  • Users find the platform's complexity overwhelming initially, requiring training and processes for effective use.

What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo?

MaxIQ

MaxIQ is an AI-native Revenue Intelligence platform designed to unify sales, customer success, and revenue operations for B2B SaaS companies. It helps revenue teams manage the entire revenue journey by bringing pipeline visibility, forecasting, and post-sales insights into one unified system. The platform uses artificial intelligence to improve forecast accuracy, automate workflows, and surface deeper insights into deal health and revenue performance. Key capabilities include real-time revenue dashboards, pipeline inspection, conversation intelligence, and unified account visibility across the revenue lifecycle. MaxIQ also captures signals from CRM activity, meetings, and revenue data to help teams prioritize the right deals and opportunities. By turning revenue visibility into execution, MaxIQ empowers sales leaders, RevOps teams, and customer success managers to make better decisions, reduce manual reporting, and identify risks earlier. Businesses use MaxIQ to improve pipeline efficiency, increase forecast accuracy, strengthen sales-to-customer-success handoffs, and drive retention and expansion. The platform integrates seamlessly with existing CRM systems to enrich data, streamline workflows, and provide a complete AI-powered view of revenue operations.

Average Rating: 4.9/5.0

Total Reviews: 35

How Do G2 Users Rate MaxIQ?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 9.7/10 (Category avg: 8.7/10)
  • Employee Structure: 9.7/10 (Category avg: 8.6/10)
  • Dashboards: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind MaxIQ?

  • Seller: MaxIQ
  • Year Founded: 2022
  • HQ Location: San Francisco, California, United States
  • Twitter: @getmaxiq
    7 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    53 employees on LinkedIn®
  • Ownership: Sonny Aulakh

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 71% Large, 26% Medium

What Do G2 Reviewers Say About MaxIQ?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the AI-driven insights of MaxIQ, enhancing accuracy and clarity in forecasting and pipeline management.
  • Users value the ease of use of MaxIQ, appreciating its intuitive design and streamlined processes for daily tasks.
  • Users find MaxIQ's AI-driven insights incredibly helpful for accurate forecasting and identifying opportunities early.
  • Users commend the accuracy of MaxIQ, which enhances forecasting and enables proactive identification of challenges and opportunities.
  • Users value the intuitive design of MaxIQ, making setup and daily tasks streamlined and efficient.
Cons
  • Users note a steep learning curve with MaxIQ, requiring time to fully integrate into existing workflows.
  • Users often face integration issues, particularly with third-party tools, impacting their initial experience with MaxIQ.
  • Users desire more customization options for dashboards in MaxIQ to enhance their overall experience and flexibility.
  • Users find the inadequate reporting features of MaxIQ limit their ability to gain deeper insights efficiently.
  • Users desire more flexible dashboard customization, wishing for the ability to adjust widgets independently for a smoother experience.

What Are Recent G2 Reviews of MaxIQ?

Anaplan

Anaplan is a leading AI-driven scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, the platform intelligently surfaces key insights — so businesses can make the right decisions, right now. More than 2,800 global brands plan with Anaplan. G2 categories include: Corporate Performance Management, Budgeting & Forecasting, Compensation Management, Financial Close, Sales & Ops Planning, Sales Performance Management, Sales Planning, Supply Chain Planning, and Workforce Management.

Average Rating: 4.6/5.0

Total Reviews: 414

How Do G2 Users Rate Anaplan?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.1/10 (Category avg: 8.7/10)
  • Employee Structure: 8.2/10 (Category avg: 8.6/10)
  • Dashboards: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Anaplan?

  • Seller: Anaplan
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Miami, FL
  • Twitter: @anaplan
    21,768 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,020 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Manager, Senior Consultant
  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 52% Large, 34% Medium

What Do G2 Reviewers Say About Anaplan?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Anaplan, highlighting its intuitive interface for both end users and developers.
  • Users appreciate Anaplan for its user-friendly interface and versatility in various planning and forecasting applications.
  • Users admire Anaplan's impressive flexibility, allowing it to adapt seamlessly to diverse business processes and needs.
  • Users value the efficiency of Anaplan, finding it adaptable and easy to implement across various organizational processes.
  • Users value Anaplan for its user-friendly planning capabilities, enabling seamless collaboration and quick implementation across teams.
Cons
  • Users report expensive licensing and performance limitations with Anaplan, complicating scalability and overall functionality.
  • Users note the missing features in Anaplan that hinder effective development and user experience enhancement.
  • Users experience a steep learning curve with Anaplan, which can hinder early adoption and usability for new users.
  • Users report performance issues with Anaplan, citing clunky models and slow calculations affecting efficiency.
  • Users find Anaplan expensive, as advanced features often require additional costs, discouraging full utilization of its capabilities.

What Are Recent G2 Reviews of Anaplan?

What Are G2 Users Discussing About Anaplan?

Allego

Allego is the market-leading revenue enablement platform teams trust and love. Across the customer lifecycle, Allego helps revenue teams close deals, hit their number, and stay aligned through change by making the next best action clear. Learning, content, coaching, digital selling, and secure, practical AI come together in one natively built platform. Guidance appears directly in everyday workflows so reps know what to say, share, and do when it matters most. Organizations that switch to Allego reduce complexity and lower total software costs by consolidating multiple point solutions into one unified system. Allego Learning: Allego embeds learning into the flow of work so skills show up in real opportunities. AI Role Play lets sellers practice their pitch before the live customer call, backed by deal-specific scenarios and instant feedback. Built-in Conversation Intelligence captures buyer interactions, surfaces risks and opportunities, and connects coaching directly to deal performance. Allego Modern Content: Allego makes content easy to manage, personalize, and activate in selling moments. Centrally governed assets are surfaced through AI-powered search and CRM context so reps can quickly find and share what works. Deep analytics tie engagement to pipeline and revenue outcomes, giving marketing and enablement leaders clear proof of impact. Allego Digital Rooms: Allego Digital Rooms create secure, personalized buyer spaces that streamline engagement across the selling process. Reps and buyers collaborate in branded environments that centralize content, communication, and next steps. AI highlights engagement signals and recommends follow-up actions so opportunities maintain momentum and close faster. Allego takes a human-first approach to AI. Secure, practical AI is embedded across workflows to surface next best actions, highlight deal risks, reinforce messaging, and accelerate follow-up. All AI capabilities are grounded in approved content and governed with enterprise controls. Organizations using Allego report measurable impact, including up to 50% shorter sales cycles, 45% higher win rates, and significant reductions in enablement software spend. Allego is recognized as a Leader in the Gartner Magic Quadrant for Revenue Enablement Platforms and ranked #1 on G2 for Ease of Use and Customer Satisfaction. Learn more at www.allego.com

Average Rating: 4.6/5.0

Total Reviews: 690

How Do G2 Users Rate Allego?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.8/10 (Category avg: 8.7/10)
  • Employee Structure: 8.6/10 (Category avg: 8.6/10)
  • Dashboards: 8.9/10 (Category avg: 8.9/10)

Who Is the Company Behind Allego?

  • Seller: Allego
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Waltham, Massachusetts
  • Twitter: @allegosoftware
    1,043 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    215 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Enablement Manager
  • Top Industries: Financial Services, Computer Software
  • Company Size: 44% Medium, 39% Large

What Do G2 Reviewers Say About Allego?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Allego, facilitating smooth navigation and effective self-practice in training.
  • Users appreciate the supportive guidance from Allego’s team, enhancing comfort and ease of using the platform.
  • Users praise Allego for its excellent customer support that enhances the overall user experience and ease of learning.
  • Users value the intuitive interface of Allego, finding it easy to navigate and engage with content.
  • Users highlight Allego's significant time-saving capabilities, enabling faster insights and efficient training across teams.
Cons
  • Users find the learning curve steep, with a frustrating interface that complicates customizing and editing tasks.
  • Users feel the missing features in Allego limit functionality, such as editing and detailed download permissions.
  • Users find Allego not intuitive, struggling with navigation and logical categorization of resources available.
  • Users find Allego suffers from poor organization, experiencing gaps in content management and outdated information.
  • Users find Allego not user-friendly, as navigating and setting up the platform can be quite challenging and frustrating.

What Are Recent G2 Reviews of Allego?

What Are G2 Users Discussing About Allego?

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

Average Rating: 4.7/5.0

Total Reviews: 9,433

How Do G2 Users Rate Apollo.io?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.4/10 (Category avg: 8.7/10)
  • Employee Structure: 8.4/10 (Category avg: 8.6/10)
  • Dashboards: 8.5/10 (Category avg: 8.9/10)

Who Is the Company Behind Apollo.io?

  • Seller: Apollo.io
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 67% Small, 29% Medium

What Do G2 Reviewers Say About Apollo.io?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Apollo.io, enhancing their lead generation and CRM integration seamlessly.
  • Users value the user-friendly interface and automation features of Apollo.io, enhancing their lead generation efficiency.
  • Users value the robust search and filtering capabilities of Apollo.io, enhancing their outreach and campaign management efficiency.
  • Users appreciate the streamlined prospecting and outreach capabilities of Apollo.io, enhancing efficiency and targeting in lead generation.
  • Users appreciate the time-saving features of Apollo.io, streamlining their outreach and enhancing sales efficiency.
Cons
  • Users find missing features frustrating, particularly in layout customization, email templates, and integration options.
  • Users indicate that inaccurate data in Apollo.io can lead to frustrations with lead information and missing emails.
  • Users find the steep learning curve of Apollo.io challenging, hindering effective navigation and utilization of its features.
  • Users note limited features and variable accuracy, necessitating manual checks and selective outreach, which can overwhelm new users.
  • Users experience data inaccuracy with Apollo.io, leading to unreliable contact information that requires verification.

What Are Recent G2 Reviews of Apollo.io?

What Are G2 Users Discussing About Apollo.io?

Backstory

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.

Average Rating: 4.5/5.0

Total Reviews: 607

How Do G2 Users Rate Backstory?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Third-Party Integrations: 8.9/10 (Category avg: 8.7/10)
  • Employee Structure: 8.7/10 (Category avg: 8.6/10)
  • Dashboards: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Backstory?

  • Seller: Backstory
  • Company Website:
  • Year Founded: 2016
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    99 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Large, 39% Medium

What Do G2 Reviewers Say About Backstory?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the insightful data provided by People.ai, which significantly enhances sales management and decision-making.
  • Users commend the seamless CRM integration of People.ai, enhancing visibility and decision-making across sales activities.
  • Users praise the responsive customer support of People.ai, ensuring seamless integration and outstanding assistance throughout implementation.
  • Users value the customization options in People.ai, enhancing alignment and fostering collaborative integration with existing systems.
  • Users find People.ai easy to use with seamless integration and intuitive features that enhance their sales management experience.

What Are Recent G2 Reviews of Backstory?

What Are G2 Users Discussing About Backstory?

Julie Jung
JJ
Researched and written by Julie Jung
Updated