  # Best Sales Intelligence Software for Small Business

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   Products classified in the overall Sales Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Sales Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2&#39;s buying advisors to find the right solutions within the Small Business Sales Intelligence category.

In addition to qualifying for inclusion in the Sales Intelligence Software category, to qualify for inclusion in the Small Business Sales Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a small business.




  
## How Many Sales Intelligence Software Products Does G2 Track?
**Total Products under this Category:** 462

### Category Stats (May 2026)
- **Average Rating**: 4.55/5
- **New Reviews This Quarter**: 1,031
- **Buyer Segments**: Small-Business 60% │ Mid-Market 30% │ Enterprise 10%
- **Top Trending Product**: ExecAtlas (+0.75)
*Last updated: May 18, 2026*

  
## How Does G2 Rank Sales Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 82,700+ Authentic Reviews
- 462+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
  
---

**Sponsored**

### 1stContact.ai AI Sales Acceleration CRM

1stContact.ai™ is your all-in-one, AI-powered CRM platform that replaces costly multi-tool stacks with one smart system, so you can capture leads, automate follow-ups, manage pipelines, book appointments, run email &amp; social campaigns, take payments, and measure results in one place. Plus all of our customers get free access to Impact Tools to create bulk email and social campaigns.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&amp;secure%5Bad_slot%5D=category_product_list&amp;secure%5Bcategory_id%5D=46&amp;secure%5Bdisplayable_resource_id%5D=46&amp;secure%5Bdisplayable_resource_type%5D=Category&amp;secure%5Bmedium%5D=sponsored&amp;secure%5Bplacement_reason%5D=page_category&amp;secure%5Bplacement_resource_ids%5D%5B%5D=46&amp;secure%5Bprioritized%5D=false&amp;secure%5Bproduct_id%5D=1850333&amp;secure%5Bresource_id%5D=46&amp;secure%5Bresource_type%5D=Category&amp;secure%5Bsource_type%5D=category_page&amp;secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-intelligence%2Fenterprise%3Fpage%3D2&amp;secure%5Btoken%5D=aa6f9ef509eb60cc84ef18a65d5bbc8292e0289b4107830051cf0d0e5ccf6f2d&amp;secure%5Burl%5D=https%3A%2F%2Ftrial2.1stcontact.ai%2F%3Futm_source%3Dg2%26utm_medium%3Dsponsored_listing%26utm_campaign%3Dg2_sponsorship&amp;secure%5Burl_type%5D=custom_url)

---

  ## What Are the Top-Rated Sales Intelligence Software Products in 2026?
### 1. [Apollo.io](https://www.g2.com/products/apollo-io/reviews)
  Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 9,325
**How Do G2 Users Rate Apollo.io?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.8/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 8.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind Apollo.io?**

- **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io)
- **Company Website:** https://www.apollo.io/
- **Year Founded:** 2015
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Business Development Manager
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 67% Small-Business, 29% Mid-Market


#### What Are Apollo.io's Pros and Cons?

**Pros:**

- Ease of Use (1587 reviews)
- Lead Generation (1349 reviews)
- Features (1321 reviews)
- Helpful (1317 reviews)
- Time-saving (1123 reviews)

**Cons:**

- Missing Features (559 reviews)
- Inaccurate Data (469 reviews)
- Learning Curve (458 reviews)
- Limited Features (431 reviews)
- Data Inaccuracy (420 reviews)

### 2. [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews)
  Seamless is a real-time B2B search engine for contact data that provides verified emails, cell phone numbers and sales insights to find, connect and close your next big deal. Our platform includes 1.7B+ Contacts and 150M Company Profiles researched, including Buyer Intent, Job Changes and Data Enrichment, all powered by AI to ensure you always have the most accurate data possible. Our sales intelligence and lead intelligence tool is used by over 1,000,000 users across the globe to automate the tedious process of list building. Our integrations include all of your favorite CRMs, like Salesforce, HubSpot, Salesloft, Outreach, Pipedrive, and more.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 5,323
**How Do G2 Users Rate Seamless (formally Seamless.AI)?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.4/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 7.8/10 (Category avg: 8.5/10)

**Who Is the Company Behind Seamless (formally Seamless.AI)?**

- **Seller:** [Seamless](https://www.g2.com/sellers/seamless-803b0bbf-7ae7-470b-ba27-72e05602ad0d)
- **Company Website:** https://www.seamless.ai
- **Year Founded:** 2015
- **HQ Location:** Columbus, Ohio
- **Twitter:** @SeamlessAI (25,354 Twitter followers)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, CEO
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 64% Small-Business, 29% Mid-Market


#### What Are Seamless (formally Seamless.AI)'s Pros and Cons?

**Pros:**

- Contact Information (1162 reviews)
- Ease of Use (1138 reviews)
- Lead Generation (590 reviews)
- Data Accuracy (516 reviews)
- Accuracy of Information (476 reviews)

**Cons:**

- Inaccurate Data (407 reviews)
- Outdated Contacts (292 reviews)
- Outdated Information (278 reviews)
- Data Inaccuracy (230 reviews)
- Expensive (220 reviews)

### 3. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)
  Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep&#39;s territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 8,862
**How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.3/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 8.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind GTM Workspace - Powered by ZoomInfo?**

- **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706)
- **Company Website:** https://www.zoominfo.com/
- **Year Founded:** 2000
- **HQ Location:** Vancouver, WA
- **Twitter:** @ZoomInfo (23,485 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,296 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 48% Mid-Market, 26% Enterprise


#### What Are GTM Workspace - Powered by ZoomInfo's Pros and Cons?

**Pros:**

- Contact Information (353 reviews)
- Ease of Use (349 reviews)
- Data Accuracy (325 reviews)
- Features (290 reviews)
- Lead Generation (280 reviews)

**Cons:**

- Inaccurate Data (205 reviews)
- Outdated Data (203 reviews)
- Outdated Contacts (186 reviews)
- Data Inaccuracy (161 reviews)
- Outdated Information (155 reviews)

### 4. [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews)
  LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. Sales Navigator makes it simple to establish and grow relationships with prospects and customers by helping you tap into the full power of LinkedIn, the world’s largest professional network of 860M + members, 60M + companies, and 200 countries and territories.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 2,165
**How Do G2 Users Rate LinkedIn Sales Navigator?**

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 7.9/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 7.9/10 (Category avg: 8.5/10)

**Who Is the Company Behind LinkedIn Sales Navigator?**

- **Seller:** [LinkedIn](https://www.g2.com/sellers/linkedin)
- **Year Founded:** 2003
- **HQ Location:** Sunnyvale, CA
- **Twitter:** @LinkedIn (1,833,207 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1337/ (23,847 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 48% Mid-Market, 32% Small-Business


#### What Are LinkedIn Sales Navigator's Pros and Cons?

**Pros:**

- Lead Generation (98 reviews)
- Ease of Use (86 reviews)
- LinkedIn Integration (63 reviews)
- Contact Information (40 reviews)
- Features (39 reviews)

**Cons:**

- Expensive (44 reviews)
- Missing Features (37 reviews)
- Integration Issues (18 reviews)
- Learning Curve (18 reviews)
- Frustrating User Experience (17 reviews)

### 5. [Wiza](https://www.g2.com/products/wiza/reviews)
  Founded in 2019, with offices in New York City and Toronto, Wiza is a leading sales-intelligence platform serving nearly 500,000 individuals and over 50,000 companies globally. Wiza primarily serves sales, recruiting, and marketing teams, providing a reliable and efficient source of 100% verified email addresses and phone numbers for B2B outreach. Wiza has developed a proprietary AI-driven approach to live-source contacts and their contact information in real-time, leveraging Linkedin to ensure accuracy regarding where somebody is employed at any given moment. Zero bounces. Zero inaccurate jobs. ~3x the contacts as leading database providers.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,200
**How Do G2 Users Rate Wiza?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.6/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 8.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind Wiza?**

- **Seller:** [Wiza](https://www.g2.com/sellers/wiza)
- **Company Website:** https://wiza.com
- **Year Founded:** 2019
- **HQ Location:** Newark, DE
- **Twitter:** @wiza_co (642 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/wizainc (49 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Staffing and Recruiting
  - **Company Size:** 73% Small-Business, 20% Mid-Market


#### What Are Wiza's Pros and Cons?

**Pros:**

- Ease of Use (427 reviews)
- Contact Information (322 reviews)
- LinkedIn Integration (192 reviews)
- Accuracy (161 reviews)
- Simple (151 reviews)

**Cons:**

- Expensive (157 reviews)
- Limited Credits (127 reviews)
- Limited Contacts (65 reviews)
- Credit Limitations (64 reviews)
- Inaccurate Data (57 reviews)

### 6. [Instantly](https://www.g2.com/products/instantly/reviews)
  Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database &amp; AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 4,088
**How Do G2 Users Rate Instantly?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 9.1/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 9.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Instantly?**

- **Seller:** [Instantly](https://www.g2.com/sellers/instantly)
- **Company Website:** https://instantly.ai
- **Year Founded:** 2001
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** https://www.linkedin.com/company/instantlyapp/ (211 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 93% Small-Business, 5% Mid-Market


#### What Are Instantly's Pros and Cons?

**Pros:**

- Ease of Use (686 reviews)
- Helpful (497 reviews)
- Customer Support (491 reviews)
- Features (367 reviews)
- Time-saving (354 reviews)

**Cons:**

- Expensive (198 reviews)
- Missing Features (190 reviews)
- Email Management (126 reviews)
- Learning Curve (105 reviews)
- Email Issues (104 reviews)

### 7. [Skrapp.io](https://www.g2.com/products/skrapp-io/reviews)
  If your sales team is prepared to find, engage, and secure new business leads, consider Skrapp.io as your essential prospecting and email outreach sourcing partner. Here are the capabilities it offers: Integration with LinkedIn &amp; Sales Navigator Access to an AI-powered search with prompts to leads, encompassing over 20M global companies and 150M leads, facilitating the construction of prospect lists that match your Ideal Customer Profile (ICP). An Email Verifier tool with 99% accuracy in determining health statuses, thereby reducing uncertainty. An Email Search feature with a success rate of 85%, ensuring high deliverability and better outreach performance. Furthermore, it is worth noting: Skrapp.io features native integrations with CRM platforms such as HubSpot, Salesforce, Outreach, Pipedrive, and Zoho, serving as an invaluable resource for sales operations specialists. Additional benefits include: 100 free credits only, available upon signup. Credits can be renewed with a paid plan, and you have the flexibility to upgrade or cancel at any time without obligations. Register today to discover why over 2M+ professionals across various industries choose to source business email addresses with Skrapp.io: https://app.skrapp.io/signup


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 352
**How Do G2 Users Rate Skrapp.io?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.9/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 8.6/10 (Category avg: 8.5/10)

**Who Is the Company Behind Skrapp.io?**

- **Seller:** [Skrapp.io](https://www.g2.com/sellers/skrapp-io)
- **Year Founded:** 2019
- **HQ Location:** Singapore
- **Twitter:** @skrappio (558 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/skrapp-io/ (14 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Business Development Manager
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 63% Small-Business, 23% Mid-Market


#### What Are Skrapp.io's Pros and Cons?

**Pros:**

- Ease of Use (92 reviews)
- Contact Information (47 reviews)
- Easy Setup (36 reviews)
- Lead Generation (36 reviews)
- Accuracy (35 reviews)

**Cons:**

- Limited Credits (22 reviews)
- Missing Information (19 reviews)
- Inaccurate Data (15 reviews)
- Verification Issues (13 reviews)
- Inaccurate Employee Data (11 reviews)

### 8. [Surfe](https://www.g2.com/products/surfe/reviews)
  Surfe is a leading B2B enrichment platform that helps sales teams find, verify, and sync contact data. Powered by waterfall enrichment technology, Surfe automatically combines data from multiple trusted providers to achieve global coverage and find rates of up to 93%; ensuring your CRM always reflects the most accurate and up-to-date information. Surfe can be accessed through three flexible platforms, built to fit any sales workflow: Surfe App – A purpose-built contact enrichment workspace that allows you to search, enrich, and export prospects at scale. Sync enriched data directly to your CRM, push it into your sequences, or download it as a CSV. Chrome Extension – A one-click enrichment tool that lets you capture and enrich contact data directly from LinkedIn. No tab switching, no extra steps. Surfe API – For teams that need automation and scale. Handle bulk enrichment requests of up to 500,000 per hour with sub-500 ms response times, embedding Surfe directly into your data pipelines or internal tools. Compatible with HubSpot, Salesforce, Pipedrive, Copper, Salesloft, and Outreach, Surfe eliminates manual data entry, improves CRM accuracy, and gives revenue teams full confidence in their data. Trusted by leading companies including Uber, Google, Spendesk, Rakuten, Bolt, and thousands more, Surfe helps sales teams enrich smarter, sell faster, and operate with data they can rely on. As a GDPR-compliant and ISO 27001-certified provider, Surfe ensures your contact data is structured, enriched, and protected.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 464
**How Do G2 Users Rate Surfe?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.4/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 8.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind Surfe?**

- **Seller:** [Surfe](https://www.g2.com/sellers/surfe)
- **Company Website:** https://www.surfe.com
- **Year Founded:** 2020
- **HQ Location:** Paris, FR
- **Twitter:** @surfehq (134 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/surfe/ (75 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Computer Software, Consulting
  - **Company Size:** 82% Small-Business, 14% Mid-Market


#### What Are Surfe's Pros and Cons?

**Pros:**

- CRM Integration (168 reviews)
- LinkedIn Integration (134 reviews)
- Ease of Use (120 reviews)
- Integrations (96 reviews)
- Time-saving (93 reviews)

**Cons:**

- Expensive (38 reviews)
- Limited Credits (26 reviews)
- Credit Limitations (18 reviews)
- Integration Issues (17 reviews)
- Lead Management Issues (17 reviews)

### 9. [ListKit](https://www.g2.com/products/listkit/reviews)
  ListKit is an AI-powered B2B lead generation platform designed to streamline the prospecting process for sales and marketing teams. With a database of over 731 million triple-verified contacts, ListKit enables users to build hyper-targeted contact lists without the need for manual verification. Founded by agency owners with a proven track record in cold email campaigns, ListKit offers a comprehensive solution to enhance outreach efforts and drive business growth. Key Features and Functionality: - AI Company Search: Utilize natural language processing to describe your ideal customer profile and receive precise prospect lists. - Triple-Verification Process: Ensure high-quality data with a verification system that checks email validity, catch-all detection, and identifies risky addresses, achieving approximately 98% email deliverability rates. - Data Enrichment: Access comprehensive information, including intent data and technographics, to gain deeper insights into potential leads. - CRM Integrations: Seamlessly integrate with popular CRM systems like HubSpot, Close, Mailshake, and Salesforge, facilitating efficient data management and outreach. - Credit-Based Pricing: Flexible plans with credit rollover options cater to businesses of various sizes, ensuring cost-effectiveness and scalability. Primary Value and Solutions Provided: ListKit addresses the common challenges of B2B lead generation by automating the list-building process and providing high-quality, verified contact data. This automation reduces the time and effort required for manual data verification, allowing sales teams to focus on engaging with prospects and closing deals. By offering accurate and up-to-date information, ListKit enhances the effectiveness of outreach campaigns, leading to higher conversion rates and accelerated business growth.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 390
**How Do G2 Users Rate ListKit?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 9.3/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 9.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind ListKit?**

- **Seller:** [ListKit](https://www.g2.com/sellers/listkit)
- **Year Founded:** 2021
- **HQ Location:** Binghamton, New York
- **Twitter:** @ListKitio (1,797 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/listkit/ (54 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Consulting
  - **Company Size:** 98% Small-Business, 1% Mid-Market


#### What Are ListKit's Pros and Cons?

**Pros:**

- Customer Support (44 reviews)
- Ease of Use (33 reviews)
- Lead Generation (32 reviews)
- Time-saving (23 reviews)
- Helpful (22 reviews)

**Cons:**

- Expensive (13 reviews)
- Filtering Difficulty (6 reviews)
- Integration Issues (6 reviews)
- Learning Curve (5 reviews)
- Poor Customer Support (5 reviews)

### 10. [BookYourData](https://www.g2.com/products/bookyourdata/reviews)
  Bookyourdata is a trusted B2B data provider that empowers sales, marketing, and growth teams with fast access to accurate and verified business contacts. Companies use our platform to buy email lists or build highly targeted custom datasets in real time. With millions of professionals across virtually every sector, Bookyourdata makes it easy to reach the right decision-makers and launch effective outbound campaigns. Our platform offers two powerful options. Users can generate custom email lists using precise filters such as job title, industry, geography, company size, revenue range, technologies used, and more. We also offer pre-built email lists for those who need instant, category-specific data without any manual setup. Both options are delivered instantly and are available for download in a user-friendly format. Data quality is at the core of our service. Every record in our database is triple-verified, ensuring high deliverability rates and reliable outreach performance. This level of accuracy helps teams reduce bounce rates, improve sender reputation, and connect with real, active professionals who drive purchasing decisions. What sets Bookyourdata apart is our pay-as-you-go model, which eliminates the need for subscriptions, contracts, or credit commitments. Users can preview samples before purchasing and only pay for the exact contacts they need. Our transparent pricing and intuitive interface make it easy for teams of all sizes to scale their lead generation efforts efficiently. With more than 250 million B2B contacts across 250 countries, Bookyourdata supports startups, agencies, enterprise brands, and individual professionals looking to accelerate growth. We place strong importance on data compliance, customer satisfaction, responsive support, and a flexible refund policy. Bookyourdata gives you the freedom to source high-quality leads, launch campaigns with confidence, and grow your pipeline at scale.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 342
**How Do G2 Users Rate BookYourData?**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 9.8/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 9.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind BookYourData?**

- **Seller:** [Bookyourdata](https://www.g2.com/sellers/bookyourdata)
- **Year Founded:** 2015
- **HQ Location:** New York, USA
- **Twitter:** @bookyourdata (914 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bookyourdata.com/ (7 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Sales Development Representative, Project Manager
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 61% Small-Business, 45% Mid-Market


#### What Are BookYourData's Pros and Cons?

**Pros:**

- Data Accuracy (60 reviews)
- Accuracy (54 reviews)
- Accurate Data (48 reviews)
- Contact Information (44 reviews)
- Lead Generation (44 reviews)

**Cons:**

- Expensive (9 reviews)
- Filtering Difficulty (9 reviews)
- Missing Information (8 reviews)
- Filtering Issues (7 reviews)
- Inaccurate Company Information (6 reviews)

### 11. [RocketReach](https://www.g2.com/products/rocketreach/reviews)
  Fuel Your Outreach with Speed and Precision RocketReach helps grow your business with the simplest lead intelligence and engagement solution in the world. With continuous updates of our data quality and verification processes, our users have up-to-date access to the most accurate contact information and signals on when best to engage. Create automated workflows to discover and engage with prospects in just a few clicks with RocketReach Autopilot and Sequences Create Targeted Sales Prospecting Strategies Save time, target the right contacts and personalize your outreach. With RocketReach, Sales teams increase efficiency and have higher response rates for their prospecting efforts. Fill Your Pipelines Marketing teams use RocketReach to create targeted contact lists with Intent Data that don’t hurt your deliverability. Secure Top Talent Faster Whether you’re searching for specialized skill sets or high-demand senior candidates, learn why the Top 5 US Executive Recruiting Firms and Global Tech firms use RocketReach. RocketReach for Healthcare Finding contact data for healthcare providers is extremely challenging. RocketReach has accurate contact information for millions of professionals working in hospitals, healthcare administration, healthcare technology, and more. RocketReach lets you create contact and company lists with the world&#39;s largest and most accurate contact database and lead intelligence platform. Try it for free today.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,350
**How Do G2 Users Rate RocketReach?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.3/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 7.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind RocketReach?**

- **Seller:** [RocketReach](https://www.g2.com/sellers/rocketreach)
- **Company Website:** https://rocketreach.co
- **Year Founded:** 2016
- **HQ Location:** Brooklyn, NY
- **Twitter:** @RocketReachCo (3,407 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18097967/ (92 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder, Business Development Manager
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 66% Small-Business, 23% Mid-Market


#### What Are RocketReach's Pros and Cons?

**Pros:**

- Contact Information (273 reviews)
- Ease of Use (266 reviews)
- Accuracy (133 reviews)
- Accurate Data (127 reviews)
- Data Accuracy (113 reviews)

**Cons:**

- Inaccurate Data (115 reviews)
- Outdated Contacts (110 reviews)
- Outdated Data (87 reviews)
- Outdated Information (85 reviews)
- Missing Information (75 reviews)

### 12. [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews)
  Salesgenie by Data Axle helps businesses find, understand, and connect with the right customers using accurate business and consumer data verified by humans and AI. Our platform empowers sales and marketing teams to build smarter audiences, prioritize outreach, and grow with clarity—not guesswork. From audience building and data enhancement to email, direct mail, and digital advertising support, Salesgenie delivers flexible solutions for businesses of all sizes. Whether you’re launching a new campaign, refreshing your data, or scaling outreach across channels, we make it easier to reach the people who matter most.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 326
**How Do G2 Users Rate Salesgenie by Data Axle?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.6/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 8.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind Salesgenie by Data Axle?**

- **Seller:** [Data Axle](https://www.g2.com/sellers/data-axle)
- **Company Website:** https://www.data-axle.com/
- **Year Founded:** 1972
- **HQ Location:** Papillion, NE
- **Twitter:** @Data_Axle (3,778 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/39041/ (563 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, President
  - **Top Industries:** Insurance, Financial Services
  - **Company Size:** 77% Small-Business, 14% Mid-Market


#### What Are Salesgenie by Data Axle's Pros and Cons?

**Pros:**

- Ease of Use (36 reviews)
- Lead Generation (26 reviews)
- Customer Support (21 reviews)
- Helpful (21 reviews)
- Contact Information (15 reviews)

**Cons:**

- Inaccurate Data (15 reviews)
- Outdated Contacts (13 reviews)
- Outdated Information (12 reviews)
- Filtering Issues (11 reviews)
- Expensive (10 reviews)

### 13. [GetEmail](https://www.g2.com/products/getemail/reviews)
  GetEmail.io uses Big Data &amp; Artificial Intelligence to guess the professional email address of anyone on Earth. GetEmail.io offers 2 Google Chrome Extensions, one for LinkedIn, and another one for Gmail/Outlook/Salesforce, which embed the &quot;email finding&quot; feature in these common interfaces, for a seamless user experience.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 344
**How Do G2 Users Rate GetEmail?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.2/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 8.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind GetEmail?**

- **Seller:** [Dun &amp; Bradstreet](https://www.g2.com/sellers/dun-bradstreet)
- **HQ Location:** Short Hills, NJ
- **Twitter:** @DunBradstreet (22,554 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2385/ (5,816 employees on LinkedIn®)
- **Ownership:** NYSE: DNB
- **Total Revenue (USD mm):** $1,738

**Who Uses This Product?**
  - **Who Uses This:** Sales Manager, Business Development Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 72% Small-Business, 19% Mid-Market


#### What Are GetEmail's Pros and Cons?

**Pros:**

- Contact Information (4 reviews)
- Ease of Use (3 reviews)
- Accuracy (1 reviews)
- Chrome Extension (1 reviews)
- Customer Support (1 reviews)

**Cons:**

- Email Loss (1 reviews)
- Expensive (1 reviews)
- Limited Credits (1 reviews)
- Missing Information (1 reviews)
- Poor Customer Support (1 reviews)

### 14. [Waalaxy](https://www.g2.com/products/waalaxy/reviews)
  Waalaxy is a LinkedIn outreach and sales engagement software designed to help professionals and organizations identify, contact, and manage relationships with prospects and candidates through LinkedIn and email. The solution structures outbound communication workflows, automates repetitive tasks, and centralizes conversations without requiring technical expertise or complex setup. Waalaxy is used by founders, sales representatives, recruiters, and small to mid-sized teams that rely on LinkedIn as a key channel for lead generation, business development, and talent sourcing. It integrates directly with the LinkedIn interface, allowing users to work within their existing environment while organizing outreach activities in a systematic and trackable way. More than 150,000 professionals use Waalaxy worldwide as part of their daily workflow. The platform supports users at different stages of outreach maturity. Seventy-five percent of customers had not previously conducted LinkedIn outreach, reflecting adoption among individuals and organizations structuring this activity for the first time. As familiarity with the platform grows, collaboration becomes more common, and 50% of customers use Waalaxy as part of a team to coordinate outreach. Waalaxy enables multichannel outreach by allowing users to import contacts from LinkedIn searches and create sequences combining connection requests, LinkedIn messages, and email follow-ups. Automation features reduce manual effort while maintaining personalized communication across a larger number of contacts. The platform also supports team coordination through shared lead lists, user permissions, and activity tracking designed to prevent duplicate contact and maintain consistency across campaigns. Data enrichment features help users discover professional emails and synchronize information with CRM systems such as HubSpot and Pipedrive, as well as automation tools including Zapier and Make. A centralized workspace allows users to monitor replies, organize follow-ups, and manage conversations from a single interface, enabling both individuals and teams to run LinkedIn-based outreach in a consistent and organized manner.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,276
**How Do G2 Users Rate Waalaxy?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.6/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 7.8/10 (Category avg: 8.5/10)

**Who Is the Company Behind Waalaxy?**

- **Seller:** [Waalaxy](https://www.g2.com/sellers/waalaxy)
- **Company Website:** https://www.waalaxy.com/
- **Year Founded:** 2019
- **HQ Location:** Montpellier, Herault
- **Twitter:** @waalaxy (116 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/waalaxyen/ (35 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 75% Small-Business, 8% Mid-Market


#### What Are Waalaxy's Pros and Cons?

**Pros:**

- Ease of Use (187 reviews)
- Easy Setup (126 reviews)
- Automation (113 reviews)
- LinkedIn Integration (95 reviews)
- Time-saving (84 reviews)

**Cons:**

- Expensive (30 reviews)
- Campaign Management (22 reviews)
- Missing Features (21 reviews)
- LinkedIn Integration (20 reviews)
- Plan Limitations (19 reviews)

### 15. [Prospeo.io](https://www.g2.com/products/prospeo-io/reviews)
  Prospeo is a B2B sales intelligence and data enrichment platform that helps revenue teams find verified contacts, build targeted prospect lists, and push clean data directly into their sales workflows. Unlike legacy providers that charge six-figure contracts for stale data, Prospeo delivers enterprise-grade accuracy at a fraction of the cost — with every email and mobile number verified before delivery. Prospeo serves sales development representatives, account executives, outbound agencies, founders, and revenue operations teams at B2B organizations of all sizes. Teams use Prospeo to build high-quality lead lists, enrich CRM and CSV records in bulk, and eliminate the manual data cleanup that slows down outbound execution. Key capabilities include: Data and targeting: Access to 300M+ verified profiles, 143M verified emails, and 125M+ verified mobile numbers, filtered through 30+ advanced search dimensions including buyer intent, technographics, headcount growth by department, job change tracking, funding stage, and revenue range. Enrichment and data quality: Bulk enrichment of CRM records and CSVs with 50+ verified data points per contact. Prospeo&#39;s proprietary 5-step verification process delivers 98% data accuracy, and credits are only charged for verified results — no spend wasted on stale or not-found contacts. Prospecting and list building: Tools to search, filter, and export targeted prospect lists in seconds. A Chrome extension captures verified contact data directly from LinkedIn, company websites, GitHub, and Twitter without leaving the browser. Integrations and API: Native HubSpot and Salesforce integrations, plus connections to Clay, Zapier, and Instantly. A developer-friendly Search and Enrich API delivers clean JSON responses with millisecond latency and 99.99% uptime, making it easy to embed Prospeo into any existing sales stack. Data freshness: The entire database is refreshed on a weekly 7-day cycle — compared to the monthly or quarterly refreshes typical of legacy platforms — ensuring fewer bounced emails, fewer disconnected numbers, and less time spent on outdated records. By combining verified data, real-time enrichment, and direct CRM integration in one platform, Prospeo is designed to eliminate the gap between list building and outbound execution. This helps teams improve deliverability, increase connect rates, and spend more time selling instead of fixing data.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 136
**How Do G2 Users Rate Prospeo.io?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 9.4/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Prospeo.io?**

- **Seller:** [Prospeo](https://www.g2.com/sellers/prospeo)
- **Company Website:** https://www.prospeo.io
- **Year Founded:** 2019
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** http://www.linkedin.com/company/prospeo-radom (28 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 89% Small-Business, 8% Mid-Market


#### What Are Prospeo.io's Pros and Cons?

**Pros:**

- Data Accuracy (13 reviews)
- Ease of Use (13 reviews)
- Customer Support (11 reviews)
- Lead Generation (11 reviews)
- Accuracy (9 reviews)

**Cons:**

- Expensive (5 reviews)
- Limited Credits (3 reviews)
- Verification Issues (3 reviews)
- Inaccuracy (2 reviews)
- LinkedIn Integration (2 reviews)

### 16. [Clearbit](https://www.g2.com/products/clearbit/reviews)
  Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner. • Integrates seamlessly with HubSpot to automate and optimize your workflows. • Stop missing valuable leads — with immediate context you need to score, route, and speed up the buyer&#39;s journey. • Shorten forms: Hide or autofill known fields to increase conversions. • Draw from a reliable, accurate source: Act on fresh business data — optimized with machine learning algorithms and highly trained QA — for not just the Fortune 500 set, but every company with a website. • Clearbit Reveal detects the companies visiting and expressing intent on your site. Easily identify and sync these enriched companies directly to HubSpot


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 624
**How Do G2 Users Rate Clearbit?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.0/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Clearbit?**

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Year Founded:** 2006
- **HQ Location:** Cambridge, MA
- **Twitter:** @HubSpot (785,512 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (11,979 employees on LinkedIn®)
- **Ownership:** NYSE:HUBS

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Founder
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 51% Small-Business, 44% Mid-Market


#### What Are Clearbit's Pros and Cons?

**Pros:**

- User Interface (3 reviews)
- Accuracy (2 reviews)
- Accuracy of Information (2 reviews)
- Ease of Use (2 reviews)
- Easy Implementation (2 reviews)

**Cons:**

- Expensive (1 reviews)
- Inaccurate Data (1 reviews)
- Inaccurate Information (1 reviews)
- Incorrect Company Information (1 reviews)
- Incorrect Information (1 reviews)

### 17. [Sendpilot AI](https://www.g2.com/products/sendpilot-ai/reviews)
  Sendpilot.ai is a LinkedIn revenue management platform that helps B2B companies, sales teams, and founders turn LinkedIn into a predictable, revenue-generating channel. By combining intelligent data insights, content automation, and pipeline tracking, Sendpilot streamlines your entire LinkedIn go-to-market motion, from visibility to conversions. The platform helps you identify and engage high-value prospects, manage LinkedIn outreach at scale, and measure ROI with precision. With built-in campaign analytics, AI-assisted messaging, and smart scheduling features, Sendpilot ensures every LinkedIn activity contributes directly to your revenue goals. Whether you’re building a personal brand to drive inbound leads or managing a sales team’s LinkedIn operations, Sendpilot.ai gives you the tools to grow faster, close smarter, and make LinkedIn your most profitable channel.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 165
**How Do G2 Users Rate Sendpilot AI?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 10.0/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Sendpilot AI?**

- **Seller:** [Sendpilot](https://www.g2.com/sellers/sendpilot-09aa7887-2230-4bcf-bfab-fa8669e11487)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/sendpilot-ai/ (8 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 92% Small-Business, 3% Mid-Market


#### What Are Sendpilot AI's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Easy Setup (5 reviews)
- Automation Features (4 reviews)
- Customer Support (4 reviews)
- Features (4 reviews)

**Cons:**

- Inefficient (2 reviews)
- Limited Customization (2 reviews)
- Sequence Issues (2 reviews)
- Time-Consuming (2 reviews)
- Error Issues (1 reviews)

### 18. [Mr. E by EasyLeadz](https://www.g2.com/products/mr-e-by-easyleadz/reviews)
  Mr. E - Find direct contact number of prospects Mr. E by EasyLeadz is the easiest way to find B2B contact numbers with just one click. Enrich any business profile with direct mobile numbers i.e direct dials. Our hit rate and the numbers accuracy is probably the best in the industry. Actions speak louder than words, try it out for free. Who can use this extension? Anyone who is looking for efficient and faster ways to reach out to other professionals over phone calls can use this extension to instantly find contact numbers in a click. - Sales professional, recruiters, headhunters, account managers, marketers, business developers, and people with direct client relationships. - Professionals looking to increase their productivity and efficiency - Teams, project managers, coordinators and internal communications About EasyLeadz. EasyLeadz helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. EasyLeadz helps you build that trust using simple tools which allow you to enrich and verify business profiles. Today, over 10,000 sales representatives, recruitment managers and marketers transform the way they engage with their leads, contacts and candidates by using Mr. E on a daily basis. EasyLeadz is compatible with LinkedIn, Zaubacorp, Tofler, Instafinancial and Crunchbase. Our customers range from small and medium businesses to enterprises including AUDI, UBER, Amazon, Salesforce, Upgrad, Microsoft, Boston Consulting Group, AT Kearney and many more.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,904
**How Do G2 Users Rate Mr. E by EasyLeadz?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.4/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 8.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Mr. E by EasyLeadz?**

- **Seller:** [EasyLeadz](https://www.g2.com/sellers/easyleadz)
- **Year Founded:** 2016
- **HQ Location:** Delhi, New Delhi
- **Twitter:** @easyleadz (199 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/easyleadz/ (33 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Student, Business Development Manager
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 59% Small-Business, 26% Mid-Market


#### What Are Mr. E by EasyLeadz's Pros and Cons?

**Pros:**

- Ease of Use (194 reviews)
- Contact Information (157 reviews)
- Accuracy (88 reviews)
- Easy Setup (75 reviews)
- Lead Generation (71 reviews)

**Cons:**

- Limited Credits (109 reviews)
- Credit Limitations (64 reviews)
- Expensive (56 reviews)
- Limited Contacts (21 reviews)
- Limited Free Access (20 reviews)

### 19. [D&amp;B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews)
  D&amp;B Hoovers is the shortcut to reach buyers and win deals. D&amp;B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help you… · Discover you opportune market · Prioritize your best prospects · Close more deals, faster The D-U-N-S Number Difference · 272M+ company profiles, with 37M+ corporate linkages and Decision HQ · 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location · 175+ targeting filters Reach your ideal buyer · Ideal Customer Profile and Total Addressable Market visualizations · 1st-party data integration · Bombora, Visitor Intelligence, and D&amp;B Custom Intent data Spark conversations that resonate · Company news, org charts, tech infrastructure, and financial insights · Real-time opportunity triggers · Analyst research, competitive comparisons, industry forecasts Backed by the Dun &amp; Bradstreet Data Cloud, D&amp;B Hoovers and D&amp;B Hoovers Audience Builder were built to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 766
**How Do G2 Users Rate D&amp;B Hoovers?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 7.1/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 7.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind D&amp;B Hoovers?**

- **Seller:** [Dun &amp; Bradstreet](https://www.g2.com/sellers/dun-bradstreet)
- **Company Website:** https://www.dnb.com
- **HQ Location:** Short Hills, NJ
- **Twitter:** @DunBradstreet (22,554 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2385/ (5,816 employees on LinkedIn®)
- **Ownership:** NYSE: DNB

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Business Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 37% Enterprise, 31% Mid-Market


#### What Are D&amp;B Hoovers's Pros and Cons?

**Pros:**

- Contact Information (38 reviews)
- Ease of Use (38 reviews)
- Accuracy (31 reviews)
- Data Accuracy (30 reviews)
- Accuracy of Information (26 reviews)

**Cons:**

- Outdated Data (26 reviews)
- Inaccurate Data (20 reviews)
- Outdated Information (18 reviews)
- Inaccuracy (16 reviews)
- Inefficient Search Functionality (12 reviews)

### 20. [Success.ai](https://www.g2.com/products/success-ai/reviews)
  Success.ai is an AI-driven platform designed to revolutionize B2B lead generation and email outreach. By providing unlimited access to a vast database of over 700 million verified contacts, it empowers businesses to connect with potential clients efficiently. The platform integrates advanced tools such as AI-powered email writing, automated email warm-up services, and a unified inbox, streamlining the entire outreach process. Success.ai caters to sales teams, marketers, agencies, and entrepreneurs aiming to enhance their outbound sales campaigns and drive revenue growth effectively. Key Features and Functionality: - Extensive B2B Leads Database: Access to over 700 million verified B2B contacts, enabling users to identify and reach potential clients across various industries. - Unlimited Email Sending and Warm-Up: Connect multiple email accounts with no restrictions and utilize automated warm-up services to improve email deliverability and avoid spam filters. - AI-Powered Email Writer: Craft personalized and impactful email campaigns using AI-driven content generation, enhancing engagement rates. - Unified Inbox and CRM Integration: Manage all email communications from a single interface and integrate seamlessly with existing CRM systems for efficient lead tracking. - Multichannel Outreach: Engage leads through various channels, including email, LinkedIn, and phone, from a single campaign platform. - Advanced Campaign Analytics: Monitor and analyze campaign performance with real-time metrics to optimize outreach strategies. Primary Value and Solutions Provided: Success.ai addresses the challenges of scaling B2B outreach by offering a comprehensive suite of tools that automate and enhance the lead generation process. By leveraging AI technology, it reduces the time and effort required to identify and engage potential clients, allowing businesses to focus on closing deals and driving growth. The platform&#39;s unlimited access to a vast contact database, combined with its advanced email management features, ensures that users can execute effective and personalized outreach campaigns at scale. This results in increased lead conversion rates, improved email deliverability, and a more streamlined sales process, ultimately contributing to higher revenue and business success.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 274
**How Do G2 Users Rate Success.ai?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 9.8/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 9.6/10 (Category avg: 8.5/10)

**Who Is the Company Behind Success.ai?**

- **Seller:** [Success AI](https://www.g2.com/sellers/success-ai)
- **HQ Location:** Sheridan, WY
- **LinkedIn® Page:** https://www.linkedin.com/company/success-ai/ (97 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Virtual Assistant, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 82% Small-Business, 17% Mid-Market


#### What Are Success.ai's Pros and Cons?

**Pros:**

- Ease of Use (123 reviews)
- Automation AI (99 reviews)
- Lead Generation (88 reviews)
- Time-saving (78 reviews)
- Efficiency (75 reviews)

**Cons:**

- Learning Curve (56 reviews)
- Learning Difficulty (37 reviews)
- Slow Loading (30 reviews)
- Missing Features (28 reviews)
- Limited Customization (24 reviews)

### 21. [Hunter](https://www.g2.com/products/hunter/reviews)
  Hunter is a cloud-based solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web, and much more. Hunter also helps you identify relevant leads based on your ideal customer profile for free. A free cold email platform is also included to send email campaigns directly from Hunter. Hunter makes it incredibly easy for sales, recruiters and marketers to reach out to other professionals with simple but powerful tools. Hunter crawls the web and indexes publicly available professional email addresses. The data is easily accessible via a simple user interface to find the right person in a company or find how to contact already identified professionals.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 634
**How Do G2 Users Rate Hunter?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.2/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 8.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Hunter?**

- **Seller:** [Hunter](https://www.g2.com/sellers/hunter)
- **Year Founded:** 2015
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @EmailHunter (2,454 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/11347551/ (36 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 59% Small-Business, 32% Mid-Market


#### What Are Hunter's Pros and Cons?

**Pros:**

- Ease of Use (39 reviews)
- Accuracy (22 reviews)
- Contact Information (22 reviews)
- Time-saving (17 reviews)
- Data Accuracy (16 reviews)

**Cons:**

- Expensive (10 reviews)
- Limited Credits (9 reviews)
- Plan Limitations (6 reviews)
- Poor Data Quality (6 reviews)
- Data Insufficiency (5 reviews)

### 22. [Cognism](https://www.g2.com/products/cognism/reviews)
  Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,308
**How Do G2 Users Rate Cognism?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.2/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 7.9/10 (Category avg: 8.5/10)

**Who Is the Company Behind Cognism?**

- **Seller:** [Cognism](https://www.g2.com/sellers/cognism)
- **Company Website:** https://www.cognism.com
- **Year Founded:** 2015
- **HQ Location:** London, England
- **Twitter:** @Cognism (2,340 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10533439/ (489 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 50% Mid-Market, 25% Small-Business


#### What Are Cognism's Pros and Cons?

**Pros:**

- Ease of Use (199 reviews)
- Contact Information (178 reviews)
- Data Accuracy (159 reviews)
- Lead Generation (121 reviews)
- Time-saving (103 reviews)

**Cons:**

- Inaccurate Data (91 reviews)
- Incorrect Numbers (59 reviews)
- Outdated Contacts (57 reviews)
- Incorrect Information (53 reviews)
- Limited Contacts (51 reviews)

### 23. [Firmable](https://www.g2.com/products/firmable/reviews)
  Firmable is an AI sales intelligence platform that serves up the best prospect data, buying signals, and agent-driven actions to win more B2B deals. It&#39;s your favorite teammate. We don’t just give salespeople data. We give them direction. With access to detailed profiles on 3 million+ companies and 25 million+ professionals, including mobile numbers and verified email addresses, teams can unlock powerful lead intelligence to reach the right people faster. Why teams choose Firmable for their Go-to-Market: 👉 Contact data for 25m+ decision-makers across Asia Pacific (US coming soon) – including email, phone and job insights 👉 25m+ company profiles with industry, size, location, tech stack and more 👉 Smart filters for building precise prospect lists by title, seniority, department or company attributes 👉 Accurate, localized data that stays up to date – so your campaigns don’t bounce 👉 Backed by local support and built for APAC go-to-market teams Turn data into growth with real-time sales and lead intelligence Sales teams reduce admin and improve connect rates with clean, actionable lead data Marketing teams improve campaign targeting and email deliverability with verified contact info Recruiters identify top talent and connect directly via mobile or email Business leaders gain visibility into markets, competitors and growth opportunities Whether you’re scaling outbound prospecting, running account-based marketing or building a talent pipeline, Firmable gives you the sales and lead intelligence you need to move faster and grow smarter.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 119
**How Do G2 Users Rate Firmable?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.9/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 7.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind Firmable?**

- **Seller:** [Firmable](https://www.g2.com/sellers/firmable)
- **Company Website:** https://firmable.com
- **Year Founded:** 2023
- **HQ Location:** Melbourne, Australia
- **Twitter:** @_Firmable (82 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/firmable/ (74 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Director, CEO
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 75% Small-Business, 18% Mid-Market


#### What Are Firmable's Pros and Cons?

**Pros:**

- Data Accuracy (25 reviews)
- Accurate Data (23 reviews)
- Customer Support (22 reviews)
- Ease of Use (22 reviews)
- Contact Information (21 reviews)

**Cons:**

- Inaccurate Data (6 reviews)
- Poor Design (6 reviews)
- Missing Features (5 reviews)
- Outdated Data (5 reviews)
- Outdated Information (5 reviews)

### 24. [Highperformr](https://www.g2.com/products/highperformr/reviews)
  Highperformr is an AI GTM Platform that helps B2B sales and marketing teams find, enrich, and engage high-intent prospects to book more meetings. It combines a 700M+ contact database, a 50M+ company database, real-time intent signals, data enrichment, social intelligence, and AI-powered workflows in one workspace, replacing the need for separate tools like Clay, ZoomInfo, or Apollo Core capabilities include real-time buyer intent signals (job changes, funding events, competitor engagement, website visits), AI waterfall data enrichment across multiple providers, social intelligence from LinkedIn and X, AI-powered GTM workflows for prospecting and outreach, native CRM sync with Salesforce and HubSpot, and team content distribution for employee advocacy.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 101
**How Do G2 Users Rate Highperformr?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)

**Who Is the Company Behind Highperformr?**

- **Seller:** [Highperformr Inc](https://www.g2.com/sellers/highperformr-inc)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **Twitter:** @HighperformrAI (158 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/highperformr-ai (30 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 86% Small-Business, 9% Mid-Market


#### What Are Highperformr's Pros and Cons?

**Pros:**

- Content Creation (27 reviews)
- Powerful Features (20 reviews)
- Analytics Focus (14 reviews)
- Ease of Use (13 reviews)
- Time Saving (12 reviews)

**Cons:**

- Instagram Limitations (9 reviews)
- Social Media Limitations (7 reviews)
- Learning Complexity (6 reviews)
- Limited Features (5 reviews)
- LinkedIn Limitations (4 reviews)

### 25. [Microsoft Relationship Sales](https://www.g2.com/products/microsoft-relationship-sales/reviews)
  Microsoft Relationship Sales is a comprehensive solution that integrates Dynamics 365 Sales with LinkedIn Sales Navigator, empowering sales professionals to build and nurture stronger customer relationships. By combining CRM capabilities with LinkedIn&#39;s extensive network, this tool enables sellers to identify key decision-makers, gain valuable insights, and engage in personalized interactions, ultimately driving sales growth and enhancing productivity. Key Features and Functionality: - Lead Identification and Management: Utilize LinkedIn Sales Navigator&#39;s advanced search filters to discover and connect with potential leads, seamlessly saving contact records to Dynamics 365 Sales for efficient tracking. - Relationship Mapping: Gain a clear view of organizational structures and decision-makers, helping to identify the right stakeholders and understand their roles within the buying process. - AI-Powered Insights: Leverage artificial intelligence to receive recommendations and reminders, such as next-best actions and sentiment analysis, enhancing the sales process and customer engagement. - Integrated Communication Tools: Access customer records, data, and tasks directly within Microsoft 365 and Teams, streamlining workflows and reducing the need to switch between applications. - Automated Data Capture: Automatically capture customer engagement data from emails, meetings, and calls, enriching CRM records without manual input, saving time, and ensuring data accuracy. Primary Value and Solutions Provided: Microsoft Relationship Sales addresses the challenge of fragmented sales tools and disconnected data by unifying CRM and social networking platforms. This integration allows sales teams to: - Enhance Productivity: By reducing the time spent on administrative tasks and data entry, sellers can focus more on engaging with customers and closing deals. - Improve Customer Engagement: Access to real-time insights and relationship data enables personalized interactions, fostering trust and stronger customer relationships. - Drive Revenue Growth: With better lead identification, relationship mapping, and AI-driven recommendations, sales teams can accelerate the sales cycle and increase conversion rates. In summary, Microsoft Relationship Sales empowers sales professionals with the tools and insights needed to build meaningful relationships, streamline sales processes, and achieve better business outcomes.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 24
**How Do G2 Users Rate Microsoft Relationship Sales?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.9/10)
- **Contact Data Availability:** 8.8/10 (Category avg: 8.6/10)
- **Data Cleaning/Enrichment:** 8.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind Microsoft Relationship Sales?**

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft (13,101,622 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (227,697 employees on LinkedIn®)
- **Ownership:** MSFT

**Who Uses This Product?**
  - **Company Size:** 44% Small-Business, 30% Mid-Market


#### What Are Microsoft Relationship Sales's Pros and Cons?

**Pros:**

- LinkedIn Integration (2 reviews)
- Time-saving (2 reviews)
- Automation (1 reviews)
- Contact Information (1 reviews)
- CRM Integration (1 reviews)

**Cons:**

- CRM Issues (1 reviews)
- Expensive (1 reviews)
- Filtering Difficulty (1 reviews)
- Time-Consumption (1 reviews)


    ## What Is Sales Intelligence Software?
  [Sales Tools](https://www.g2.com/categories/sales-tools)
  ## What Software Categories Are Similar to Sales Intelligence Software?
    - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)
    - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)
    - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

  
---

## How Do You Choose the Right Sales Intelligence Software?

### What You Should Know About Sales Intelligence Software

### Sales Intelligence software buying insights at a glance

[Sales intelligence software](https://www.g2.com/categories/sales-intelligence) helps sales teams find the right accounts, identify decision-makers, and prioritize outreach using accurate contact data, firmographic insights, and real-time signals. By consolidating prospecting, enrichment, and targeting into one workflow, these tools reduce the time reps spend researching and increase the time spent selling.&amp;nbsp;

In a market where pipeline creation depends on speed and relevance, Sales Intelligence has become essential for sales development, account executives, and revenue operations teams that need accurate data and repeatable outbound workflows. Rather than relying on static lead lists and manual enrichment, sales intelligence platforms transform account data into actionable insights.

Buyers typically use sales intelligence software to solve visibility gaps around who to contact, how to contact them, and when outreach is most likely to convert. Based on G2 reviews, users consistently value the ability to quickly build targeted lists, access reliable contact details, and personalize outreach without spending hours on research. Many teams also cite stronger outbound performance, cleaner CRM data, and faster lead-to-meeting cycles as core benefits. When evaluating best sales intelligence software, buyers often compare multiple sales intelligence providers to balance data accuracy, workflow fit, and integration depth.

Pricing varies depending on the number of seats, credit or usage limits, enrichment volume, and access to advanced features like intent signals, org charts, automated enrichment, and AI insights. Most vendors offer tiered annual contracts, with higher tiers unlocking deeper integrations and expanded export/enrichment capacity. Larger teams often move to custom pricing as usage scales. When comparing sales intelligence tools, buyers tend to weigh pricing flexibility against long-term data quality and scalability across teams.

Top 5 FAQs from software buyers:

- How accurate, complete, and up-to-date is the contact and account data this platform provides?
- How effectively does this sales intelligence software integrate with our [CRM](https://www.g2.com/categories/crm) and [sales engagement tools](https://www.g2.com/categories/sales-engagement) without creating data hygiene issues?
- Can this platform support both SMB and enterprise use cases as our team scales in size and complexity?
- How much manual effort does this tool remove from prospecting, list building, enrichment, and outbound workflows?
- What level of governance, admin control, and reporting visibility does this software provide across teams?

**G2’s top-rated sales intelligence software, based on verified user reviews, includes** [**LinkedIn Sales Navigator**](https://www.g2.com/products/linkedin-sales-navigator/reviews) **,** [**ZoomInfo,**](https://www.g2.com/products/zoominfo-sales/reviews) [**Apollo.io**](https://www.g2.com/products/apollo-io/reviews) **, and** [**Cognism**](https://www.g2.com/products/cognism/reviews) **.&amp;nbsp;** [**(Source 2)**](https://company.g2.com/news/g2-winter-2026-reports)

### What are the top-reviewed Sales Intelligence software on G2?

[ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews)

- Reviews: 5876
- Satisfaction: 99
- Market Presence: 93
- G2 Score: 96

[Seamless.Ai](https://www.g2.com/products/seamless-ai/reviews)

- Reviews: 3492
- Satisfaction: 100
- Market Presence: 73
- G2 Score: 86

[Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews)

- Reviews: 1995
- Satisfaction: 71
- Market Presence: 99
- G2 Score: 85

[Cognism](https://www.g2.com/products/cognism/reviews)

- Reviews: 807
- Satisfaction: 95
- Market Presence: 73
- G2 Score: 84

[Apollo.io](https://www.g2.com/products/apollo-io/reviews)

- Reviews: 3932
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

**Satisfaction** reflects user-reported ratings across factors such as ease of use, feature fit, and quality of support. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review volume, third-party signals, and overall market visibility. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Sales Intelligence Software

#### Feedback Pros: What Users Consistently Appreciate

- **Accurate prospect data and AI-assisted messaging improve outbound efficiency**
- “Zoominfo Sales has made it much easier for our team to locate contact information for prospects that were previously difficult to find. In addition, their AI-powered emails are well crafted and have noticeably improved our open rates. The Webtracks feature also provides valuable insight into who is visiting our website, which helps us run nurture campaigns to engage and warm up potential leads.”- [Tammy F](https://www.g2.com/products/zoominfo-sales/reviews/zoominfo-sales-review-12113623), ZoomInfo Review
- **Comprehensive contact data that accelerates lead generation**
- “What I like most about Seamless.AI is how accurate and comprehensive the contact data is, especially when it comes to identifying decision-makers and qualified leads. After more than two years working with the platform across different companies, I’ve seen firsthand how powerful it is for both prospecting and enriching our existing database. The integration with outreach workflows is smooth, and the tool helps accelerate the entire lead generation process in a way that is difficult to achieve with other platforms.”- [Paulo.L](https://www.g2.com/products/seamless-ai/reviews/seamless-ai-review-12084226), Seamless.AI Review
- **Direct contact details and intent signals enable precise outbound targeting**
- “In the case of Zoominfo, what I liked the most about ZoomInfo is Direct Numbers, Mobile Numbers, Business Email addresses, Intent Topics, Scoops etc. All these main features help us to reach out to targeted clients.”- [Ajit P](https://www.g2.com/products/zoominfo-sales/reviews/zoominfo-sales-review-6548550), ZoomInfo Review

#### Cons: Where Many Platforms Fall Short

- **Limited coverage for very small businesses and individual owners**
- “While ZoomInfo isn’t specifically designed for locating very small businesses or individual owners, that limitation doesn’t impact my workflow. In my line of work, I’m primarily focused on larger organizations, established groups, and executive-level contacts — areas where ZoomInfo excels. The platform’s data depth, accuracy, and integrations still make it one of the most valuable tools I use.”- [Jon M](https://www.g2.com/products/zoominfo-sales/reviews/zoominfo-sales-review-12078276)- ZoomInfo Review
- **Occasional data inaccuracies and higher pricing for smaller teams**
- “Sometimes the data isn’t 100% accurate, so I have to double-check contacts. Also, the pricing can feel a bit high for smaller teams. A few more features or better filtering options would make it even better.”-[Sufiyan K](https://www.g2.com/products/seamless-ai/reviews/seamless-ai-review-11725137)- Seamless.AI Review
- **Some lead info isn’t always updated, and pricing can be high for solo users**
- “There’s very little to dislike about LinkedIn Sales Navigator, but one minor drawback is that some contact information or lead data isn’t always fully updated, which can occasionally affect outreach accuracy. Additionally, the cost can be slightly high for individual users. However, the platform’s powerful insights, advanced filters, and lead-tracking capabilities more than make up for these small limitations.”- [Mitali V](https://www.g2.com/products/linkedin-sales-navigator/reviews/linkedin-sales-navigator-review-11864757)- Sales Navigator Review

### Expert Takeaway

Based on G2 review data, sales intelligence software earned an average star rating of 4.41, with a strong majority of users indicating a high likelihood to recommend their platform. Core experience categories, such as Ease of Use, Ease of Setup, Ease of Administration, and Ease of Doing Business, all score highly, reinforcing that many sales intelligence platforms deliver value quickly once implemented.

High-performing teams go beyond simply exporting contact lists. They use sales intelligence to standardize targeting criteria, automate enrichment, and power repeatable outbound sequencing. This operating model is especially effective when RevOps teams define the ideal customer profile, and SDR teams execute against it through filters, routing logic, and enrichment rules.

For buyers evaluating the best sales intelligence software, long-term success depends less on surface-level features and more on data accuracy, CRM hygiene, and workflow integration. Teams that treat sales intelligence as a core system for targeting and outbound execution, rather than a one-off data source, are more likely to achieve sustained ROI and consistent pipeline performance.

### Sales Intelligence FAQs

#### What is sales intelligence software?

Sales intelligence software helps revenue teams find, understand, and engage the right prospects by providing accurate contact data, firmographic and technographic insights, account signals, and sometimes intent-based buying indicators. In practice, these tools reduce the time reps spend researching and increase the speed and relevance of outreach.

#### What is the best rated sales intelligence software for enterprises?

The [best sales intelligence software for enterprises](https://www.g2.com/categories/sales-intelligence/enterprise) typically offers comprehensive, accurate data, robust administrative controls, and in-depth CRM/sales engagement integrations. Some of the best-rated sales intelligence software include [Zoominfo sales](https://www.g2.com/products/zoominfo-sales/reviews), [Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews), and [6sense sales intelligence](https://www.g2.com/products/6sense-sales/reviews).

#### What’s the best sales intelligence software for a small business?

For [small businesses](https://www.g2.com/categories/sales-intelligence/small-business), the best tool is usually easy to adopt, delivers accurate contact data quickly, and has pricing that fits smaller teams. SMBs often value simple list-building, verified emails/direct dials, and fast workflow integration. According to the G2 review dataset, the best sales intelligence software for small businesses includes [Seamless.AI](https://www.g2.com/products/seamless-ai/reviews), [Apollo.io](https://www.g2.com/products/apollo-io/reviews), and [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews).

#### How do sales intelligence tools integrate with CRM and sales engagement platforms?

Most integrate with [CRMs](https://www.g2.com/categories/crm), such as [Salesforce](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews) and [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews), to automatically enrich contact and account records. Many also connect to sales engagement tools to push leads into sequences, log activity, and reduce manual data entry, ideally without creating duplicates.

#### Are sales intelligence platforms worth it for SMB teams or only enterprises?

They’re worth it for both when they reduce research time and improve outreach results. SMB ROI depends on simplicity and pricing, while enterprise ROI depends on governance, integration strength, and scaling enrichment across teams.

### Sources

1. [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..)
2. [G2 Market Presence Score Overview](https://www.g2.com/reports)

**Researched By:** [Julie Jung](https://research.g2.com/insights/author/julie-jung?_gl=1*aiw4d0*_gcl_au*MTIzNzc1MTQ1My4xNzYxODI2NjQzLjU0Mjk4NTYxMC4xNzY3NzY1MDQ5LjE3Njc3NjUwNDk.*_ga*MTQyMjE4MDg5Ni4xNzYxODI2NjQz*_ga_MFZ5NDXZ5F*czE3Njc4Nzc3OTQkbzE4OSRnMSR0MTc2Nzg3ODM0NiRqMjYkbDAkaDA.)

Last updated on January 12, 2026



    ---
## What Are the Most Common Questions About Sales Intelligence Software?
*AI-generated · Last updated: April 27, 2026*
  ### What best platform for sales data analytics?
  Based on G2 reviews, several products in this category are praised for helping teams analyze prospect and account data, prioritize outreach, and reduce manual research.

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) -- Reviewers use it to combine lead data, outreach activity, sequencing, and tracking in one workflow for structured prospecting.
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) -- Users highlight company insights, contact discovery, account research, and intent-driven prospecting in one place.
- [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) -- Reviewers value its filtering, account insights, and lead tracking for identifying decision-makers and refining pipeline targeting.


  ### Which sales intelligence tool is top-rated in the market?
  According to verified users, buyers often favor tools that combine accurate contact discovery, efficient prospecting workflows, and useful filtering.

- [Cognism](https://www.g2.com/products/cognism/reviews) -- Reviewers often mention direct contact data, LinkedIn workflows, and efficient prospecting, especially for outbound sales teams.
- [Wiza](https://www.g2.com/products/wiza/reviews) -- Users frequently highlight ease of use, LinkedIn integration, and fast access to verified emails and phone numbers.
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) -- Reviewers describe it as useful for fast list building, contact lookup, and reducing manual prospect research.


  ### Where to find top sales intelligence solutions?
  Based on G2 reviews, buyers evaluate sales intelligence solutions by comparing contact accuracy, filtering depth, workflow automation, and ease of outreach.

- [Lusha](https://www.g2.com/products/lusha/reviews) -- Reviewers use it to quickly find contact details and support targeted outreach from LinkedIn and CRM-connected workflows.
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) -- Users value its searchable contact database and company-based lookup for finding prospects and direct contact information.
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews/6sense-sales-intelligence-review-12555775) -- Reviewers use it for account prioritization, intent signals, and identifying where to focus prospecting efforts.


  ### What are sales intelligence platforms?
  Sales intelligence platforms are tools used to help revenue teams research companies, identify decision-makers, verify contact details, and prioritize outreach. Across recent G2 reviews in this category, users consistently describe these products as helping them pull email addresses, phone numbers, firmographic details, buying signals, or account activity into one workflow. Reviewers also repeatedly mention filters for industry, location, company size, and job title, along with integrations to CRMs and LinkedIn-based workflows. In practice, buyers use these platforms to reduce manual research, improve list building, keep contact data current, and make prospecting more targeted and efficient.


  ### How do sales teams use sales intelligence tools to improve prospecting efficiency?
  Across recent G2 reviews, sales teams most often use these tools to cut down manual research and move faster from account discovery to outreach. Reviewers repeatedly mention pulling verified emails and phone numbers, filtering by industry, role, location, and company size, and exporting data into CRMs or sequencing tools. Many also say these products help them spot buying signals, website activity, hiring trends, or account overlap, which makes outreach more timely and relevant. Common benefits mentioned in reviews include easier list building, cleaner contact data, stronger prioritization, and more time spent on conversations instead of searching for information.



