Sales gamification software enhances the sales process by adding competition and recognition as additional motivation for sales representatives. Sales departments indicate the metrics by which their team will be judged, and the tool ranks employees based on their success against those metrics. With a leaderboard feature, these products typically create competition amongst sales representatives. Rankings are displayed publicly, and an employee’s score is based on data pulled from the team’s customer relationship management (CRM) system.

Businesses leverage these products to incentivize sales representatives and reward them based on their rankings. Additionally, these products enable companies to recognize high-performing sales representatives, increase accountability, and incentivize channel partners. These tools can also be leveraged for sales training programs to enhance the onboarding experience. While other departments, such as customer support or human resources, use gamification software to enhance employee performance, sales gamification software is focused specifically on sales performance.

Sales gamification software can integrate with various software related to sales performance including CRM software, sales performance management software, sales compensation software, sales coaching software, sales training and onboarding software, and rewards and incentives software.

To qualify for inclusion in the Sales Gamification category, a product must:

• Offer customizable solutions designed to motivate sales representatives
• Allocate rewards such as points or badges based on performance
• Have a public or private leaderboard function and rank performance
• Provide analytics to track behavior and successful employees based on sales data
• Integrate with CRM or other business support systems to pull and analyze sales data