# Best Sales Enablement Software - Page 13

## How Many Sales Enablement Software Products Does G2 Track?

**Total Products under this Category:** 157

### Category Stats (Aug 2026)

- **Average Rating:** 4.59/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Zime (+5.04%) - Among all products in this category, Zime recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Sales Enablement Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 76,800+ Authentic Reviews
- 157+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Sales Enablement Software
 ![G2 Grid® for Sales Enablement Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sales-enablement/grids.png?focus%5B%5D=6227&focus%5B%5D=506&focus%5B%5D=4297&focus%5B%5D=1243761&focus%5B%5D=3004&focus%5B%5D=1202953&focus%5B%5D=5280&focus%5B%5D=15359)

Highlighted products: HubSpot Sales Hub, Agentforce Sales (formerly Salesforce Sales Cloud), Consensus, trumpet, Salesloft, Aligned, Mindtickle, and Highspot.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-enablement/grids.json?focus%5B%5D=hubspot-sales-hub&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=consensus&focus%5B%5D=trumpet&focus%5B%5D=salesloft&focus%5B%5D=teamaligned&focus%5B%5D=mindtickle&focus%5B%5D=highspot)

**Sponsored**

### The ROI Shop

At The ROI Shop, we’ve transformed how sales teams communicate value. Our interactive ROI selling platform helps reps collaborate with prospects to build a strong financial business case, one that’s easy to understand, personalize, and share. Most companies still rely on outdated Excel spreadsheets to show ROI. These tools are clunky, hard to navigate, and do a poor job of telling a story. They frustrate sellers, confuse buyers, and rarely lead to action. That’s where we come in. The ROI Shop offers a clean, intuitive platform that turns value selling into a guided conversation. Sellers walk prospects through discovery questions, input real data, and instantly calculate both ROI and COI (Cost of Inaction). Instead of vague estimates, buyers get numbers that are relevant and credible. But we don’t stop at the math. Our built-in AI storytelling feature takes those inputs and outputs and transforms them into a short, compelling business narrative, perfect for your champion to take back to the decision-makers. No financial jargon, no fluff. Just a clear story that explains the risk of doing nothing and the value of moving forward. The result? Champions feel more confident, sales cycles move faster, and deals are more likely to close. If your team is still using spreadsheets to justify ROI, it’s time for a better approach. Equip them with a tool that aligns with how today’s buyers make decisions: collaborative, personalized, and story-driven. Not sure where to start? Don't worry The ROI Shop will do all the heavy lifting to build you a calculator with best practices in mind.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1033&secure%5Bchosen_at%5D=2026-08-12T10%3A34%3A25Z&secure%5Bdisplayable_resource_id%5D=1033&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1033&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6489&secure%5Bresource_id%5D=1033&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-enablement%3Fpage%3D13%26partner_key%3DJeanFran%25C3%25A7oisTOURELpage%252F2%252F&secure%5Btoken%5D=f76b808a6260c2355717b8c5ae53165393f11b4b7c731fa55659256a593dff2a&secure%5Burl%5D=https%3A%2F%2Fwww.theroishop.com&secure%5Burl_type%5D=company_website)

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Spotlight Categories

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Similar Categories

- [AI Sales Roleplay Tools](/categories/ai-sales-roleplay-tools)
- [Conversation Intelligence](/categories/conversation-intelligence)
- [Digital Sales Room](/categories/digital-sales-room)
- [Email Tracking](/categories/email-tracking)

- [Lead-to-Account Matching and Routing](/categories/lead-to-account-matching-and-routing)
- [Outbound Call Tracking](/categories/outbound-call-tracking)
- [Sales Coaching](/categories/sales-coaching)
- [Sales Engagement](/categories/sales-engagement)

- [Salesforce CRM Document Generation](/categories/salesforce-crm-document-generation)
- [Sales Performance Management](/categories/sales-performance-management)
- [Sales Planning](/categories/sales-planning)
- [Sales Training and Onboarding](/categories/sales-training-and-onboarding)

[Browse Sales Enablement Themes](/categories/sales-enablement/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated April 9, 2026

Sales enablement software provides sales teams with centralized access to content, coaching, training, and insights that improve sales productivity and help accelerate revenue growth. These tools ensure sellers can find, share, and track engagement with the most relevant content throughout the sales process.

### Core Capabilities of Sales Enablement Software

To qualify for inclusion in the Sales Enablement category, a product must:

- Act as a repository for marketing and sales content used by sales representatives.
- Allow users to upload collateral or build and edit content directly within the tool.
- Provide analytics and reporting that track engagement or internal usage of enablement resources.
- Offer sales coaching, training, or onboarding programs with feedback and actionable insights such as pitch reviews, role-play simulations, call analysis, and learning assessments.
- Integrate with [CRM software](https://www.g2.com/categories/crm) and other third-party systems.

### Common Use Cases for Sales Enablement Software

- Centralizing collateral such as customer-facing content, sales playbooks, and training materials so teams can easily find and use the most relevant resources.
- Helping sales teams prepare for meetings by quickly locating and personalizing decks, case studies, or one-pagers.
- Supporting new product or feature launches by distributing updated messaging, demo scripts, and competitive insights.
- Providing ongoing coaching and skill development through pitch practice, call analysis, and AI-driven feedback.
- Measuring content effectiveness by tracking usage, engagement, and impact on deal progression or win rates.
- Ensuring consistent messaging and branding across the sales organization by updating and controlling approved content.
- Enabling account-based strategies with tailored content recommendations for specific industries, personas, or key accounts.
- Extending enablement resources to partners or channel sellers to ensure aligned training and content usage.

### How Sales Enablement Software Differs from Other Tools

Sales enablement software centralizes internal and customer-facing resources, such as case studies, message templates, demo videos, and playbooks, while also supporting sales readiness through coaching and training capabilities. Revenue enablement software extends similar functionality to revenue teams and broader go-to-market (GTM) teams. Sales enablement platforms often integrate with [content management systems (CMS)](https://www.g2.com/categories/cms-tools) and [sales engagement software](https://www.g2.com/categories/sales-engagement) to streamline workflows and improve reporting.

### Insights from G2 on Sales Enablement Software

Based on category trends on G2, the value of unified content access, detailed engagement analytics, and AI-driven coaching that strengthen sales readiness and improve conversion outcomes.

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