# Best Sales Enablement Software - Page 9

## How Many Sales Enablement Software Products Does G2 Track?

**Total Products under this Category:** 156

### Category Stats (Aug 2026)

- **Average Rating:** 4.59/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Evergrowth (+2.35%) - Among all products in this category, Evergrowth recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Sales Enablement Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 76,700+ Authentic Reviews
- 156+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Sales Enablement Software
 ![G2 Grid® for Sales Enablement Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sales-enablement/grids.png?focus%5B%5D=6227&focus%5B%5D=506&focus%5B%5D=4297&focus%5B%5D=1243761&focus%5B%5D=3004&focus%5B%5D=1202953&focus%5B%5D=5280&focus%5B%5D=15359)

Highlighted products: HubSpot Sales Hub, Agentforce Sales (formerly Salesforce Sales Cloud), Consensus, trumpet, Salesloft, Aligned, Mindtickle, and Highspot.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-enablement/grids.json?focus%5B%5D=hubspot-sales-hub&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=consensus&focus%5B%5D=trumpet&focus%5B%5D=salesloft&focus%5B%5D=teamaligned&focus%5B%5D=mindtickle&focus%5B%5D=highspot)

**Sponsored**

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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1033&secure%5Bchosen_at%5D=2026-08-02T14%3A18%3A45Z&secure%5Bdisplayable_resource_id%5D=1044&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=27763&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=27763&secure%5Bresource_id%5D=1033&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-enablement%3Fauthor%3Darjun%252525252520moorthy%26page%3D9&secure%5Btoken%5D=e6908d97b6fb2c50fc04c981065f68c14035d2c3fab74e68170791b96f2d7038&secure%5Burl%5D=https%3A%2F%2Fwww.appenate.com%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dfreetrial&secure%5Burl_type%5D=free_trial)

### [Channel Rocket](https://www.g2.com/products/channel-rocket-channel-rocket/reviews)

Channel Rocket connects you with everything you need to accelerate your sales – the vendors, the products, the content, the services, the resources – everything! All in one place, all organized around your business, your services, and your solutions. Channel Rocket makes it fast and easy to navigate the complexities of IT selling.

#### Who Is the Company Behind Channel Rocket?

- **Seller:** [Channel Rocket](https://www.g2.com/sellers/channel-rocket)
- **Year Founded:** 2013
- **HQ Location:** Golden, US
- **Twitter:** @ChannelRocket  
433 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78f528e8040abe9a56bd126e5dbaec7d0188af68a6f054c771c8d236441809a2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchannel-rocket&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [ClearSlide](https://www.g2.com/products/bigtincan-clearslide/reviews)

The most complete sales engagement platform for content, communications, and sales intelligence to make every buyer interaction count

#### Who Is the Company Behind ClearSlide?

- **Seller:** [Bigtincan](https://www.g2.com/sellers/bigtincan)
- **Year Founded:** 2011
- **HQ Location:** Waltham, MA
- **Twitter:** @bigtincan  
2,236 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d6101a7852044139eac86ad30a910093300fd4be7ade16608b4bfad1ebe10422&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbigtincan&secure%5Burl_type%5D=linkedin_company_website)  
184 employees on LinkedIn®
- **Phone:** 781-405-2376

### [Copi](https://www.g2.com/products/copi/reviews)

Copi offers real-time tracking and analytics to streamline content sharing and provide insights, enabling teams to close more deals and increase revenue.

#### Who Is the Company Behind Copi?

- **Seller:** [Copi](https://www.g2.com/sellers/copi)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Data Bridge](https://www.g2.com/products/data-bridge/reviews)

Data Bridge is a HubSpot App that lets users display external content directly within CRM records. It supports embedding images, Google Sheets, dashboards, videos, Microsoft Office files, and other web-based assets in contact, company, and deal views. It works through a custom card in HubSpot, allowing users to access and manage external resources without leaving the CRM. The goal is to make relevant information available in one place and reduce the need to switch between tools.

#### Who Is the Company Behind Data Bridge?

- **Seller:** [4CRMs](https://www.g2.com/sellers/4crms)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1de849599f3f9ad6d062998e3dcf87b9f70d105a70f82128facceda303c4605d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4crms&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [dealday](https://www.g2.com/products/dealday/reviews)

dealday transforms the way B2B SaaS vendors manage complex sales processes. By providing intelligent, personalized digital sales rooms, dealday aligns sales teams and buyers to accelerate sales cycles, increase win rates, and improve stakeholder engagement. Unlike other platforms, dealday enables you to set up a fully customized digital sales room in seconds, not hours, thanks to its innovative AI and automation features. Selling SaaS is more challenging than ever. B2B sales teams must first convince prospects their solution is the right one, while also navigating large buying committees, lengthy approval processes, and fragmented communication. dealday simplifies these complexities with innovative digital sales rooms, making even the most complicated deals easier to manage. With dealday, sales teams can: Set up digital sales rooms in seconds: Using AI-powered automation, dealday extracts key product details and stakeholder-specific value propositions, enabling sales teams to create personalized digital sales rooms instantly. This eliminates the hours of manual work typically required by other platforms. Centralize decision-critical materials: Each digital sales room serves as a client-facing collaboration hub that brings together presentations, videos, testimonials, and documents in one place. Stakeholders no longer need to sift through lengthy email chains to find relevant information. Track progress seamlessly: An automated deal timeline monitors every step, from the creation of the digital sales room to stakeholder approvals and meetings. This ensures complete transparency for both buyers and sellers, while allowing teams to take action when bottlenecks occur. Leverage Mutual Action Plans: dealday integrates Mutual Action Plans (MAPs) into its digital sales rooms to help sales teams and buyers align on clear next steps and responsibilities. These MAPs allow sales teams to follow their sales playbook—whether it’s MEDDIC or another methodology—ensuring every deal is qualified, structured, and executed efficiently. Companies using dealday report greater alignment with their customers and an enhanced ability to close deals faster. Whether it’s simplifying communication, aligning buying teams, or providing transparency throughout the process, dealday is the ultimate tool for SaaS vendors looking to navigate complex sales efficiently. Experience the future of sales with dealday. Learn more or try it at dealday.io.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### Who Is the Company Behind dealday?

- **Seller:** [dealday](https://www.g2.com/sellers/dealday)
- **Year Founded:** 2024
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=215479157cac49c8bedfec0612718fe0ad0d11013e9d27ec4fd9b8238491a94b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdealday&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Do G2 Reviewers Say About dealday?

_AI-generated summary from verified user reviews_

##### Pros

- Users benefit from the **CRM efficiency** of Dealday, streamlining complex sales management and saving valuable time.
- Users find the **easy setup** of dealday incredibly time-saving, streamlining the process of managing complex sales effectively.
- Users find dealday to be a **significant time-saver** , enabling quick setup and streamlined sales room management.
- Users value the **customizability** of dealday, enabling easy room creation that enhances brand alignment and speeds up deals.
- Users love the **dashboard customization** on Dealday, making complex sales management quick and tailored for stakeholders.

##### Cons

- Users feel that the **reporting capabilities are limited** , indicating a need for more comprehensive analytics options.
- Users feel that the **reporting capabilities could be expanded** , limiting their ability to fully utilize dealday.
- Users feel that the **reporting capabilities** of Dealday could benefit from further expansion for better insights.

#### What Are Recent G2 Reviews of dealday?

**["great tool during complex sales processes"](https://www.g2.com/survey_responses/dealday-review-10742738)**

**Rating:** 5.0/5.0 stars

_— Johann W._

[Read full review](https://www.g2.com/survey_responses/dealday-review-10742738)

**["Game-changer for our sales processes 🚀"](https://www.g2.com/survey_responses/dealday-review-11044456)**

**Rating:** 5.0/5.0 stars

_— Romain L._

[Read full review](https://www.g2.com/survey_responses/dealday-review-11044456)

### [demoshake](https://www.g2.com/products/demoshake/reviews)

You nail the demo. Your prospect loves it. Then the deal dies. Here's why: They need buy-in from their CFO, CTO, VP, and 4 other people. But all they have is a fading memory of your demo and a generic PDF. They're trying to sell your product internally without the right resources. demoshake fixes this. After every demo, we automatically create a personalized stakeholder kits with everything your prospect needs to get internal buy-in: their CFO gets ROI calculators, their CTO gets security docs, their VP gets strategic alignment - all customized with their numbers, your demo recording, implementation timelines, and competitive info.

#### Who Is the Company Behind demoshake?

- **Seller:** [demoshake](https://www.g2.com/sellers/demoshake)
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0ff831a3d9566adccde5cfa980d431895387a830aa95da79de17101524ca0c0e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemoshake%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)

### [FForce](https://www.g2.com/products/fforce/reviews)

FForce, an AI-powered Sales Force Automation solution, is designed to boost sales efficiency and improve customer engagement. It helps sales teams by automating routine tasks, providing tools like eDetailing for presentations, and offering real-time analytics for informed decision-making. By streamlining workflows and providing valuable insights, FForce allows sales professionals to focus on building customer relationships and closing deals, ultimately enhancing sales productivity and customer retention.

#### Who Is the Company Behind FForce?

- **Seller:** [Sarjen System](https://www.g2.com/sellers/sarjen-system)
- **Year Founded:** 1998
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ceab8a44a8b52be607ebfe47559a8dd9198210eba11c1b1093dafe117a5aa0b6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1007381&secure%5Burl_type%5D=linkedin_company_website)  
369 employees on LinkedIn®

### [FollowUp](https://www.g2.com/products/followup/reviews)

Agentic AI that turns calls and collateral into personal follow-up pages at scale. No bloated sales rooms. Instant setup. Real signals on who’s engaged.

#### Who Is the Company Behind FollowUp?

- **Seller:** [Scene Technologies](https://www.g2.com/sellers/scene-technologies)
- **Year Founded:** 2024
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3e06082cbe5b9023a2df995b544c2cce622b3e80d94014dd03b1b063a58e4a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsceneio%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [GetSetQuo](https://www.g2.com/products/getsetquo/reviews)

"GetSetQuo – Pocket guide to peak your sales performance. Scale effortlessly and gamify your training with GetSetQuo, the cutting-edge Learning Management System. Unlock AI-powered analytics for deep insights and manage digital learning seamlessly. Trusted by Fortune 500 companies, GetSetQuo is the game-changing solution for your organization. Embrace the future of training with us: Explore Now."

#### Who Is the Company Behind GetSetQuo?

- **Seller:** [QuoDeck Technologies](https://www.g2.com/sellers/quodeck-technologies-55d36f50-e979-4d70-8fd4-777525d3ead9)
- **Year Founded:** 2017
- **HQ Location:** Mumbai, IN
- **Twitter:** @QuoDeck  
707 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fcb88c74f3c02f4690aea7cdc17f01e0d52ec8676d75b8252ce3baea7cf0a235&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10082068%2F&secure%5Burl_type%5D=linkedin_company_website)  
46 employees on LinkedIn®

### [handify](https://www.g2.com/products/handify/reviews)

handify is the Technical Sales Operating System built for B2B companies selling ingredients, chemicals, raw materials, and technically complex products. Unlike generic CRMs, handify is purpose-built for the way technical sales actually works — long cycles, spec-driven decisions, and product knowledge at the center of every deal. Core capabilities include: intelligent product catalog with attribute-based filtering, TDS/SDS/CoA document management, Intelligent Bundles (products + docs + quotes + samples in one shareable link), CPQ with cost structures and margin controls, sample request tracking, pipeline management, AI-powered product recommendations, and an AR Helper for accounts receivable automation. handify complements your existing CRM or ERP — it fills the technical sales execution gap that tools like Salesforce and SAP were never designed to address. Built for: food ingredients, flavor & fragrance, specialty chemicals, cosmetics raw materials, industrial equipment, and any B2B company selling technically complex products. https://handify.app

#### Who Is the Company Behind handify?

- **Seller:** [Evanon](https://www.g2.com/sellers/evanon)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2f0978f3450dea1131fe27c250bb1b313853bdf33b0feefb6e455413198da5e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhandify-app%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hublyd](https://www.g2.com/products/hublyd/reviews)

Hublyd is a data-driven SaaS platform that empowers sales and marketing teams to leverage customer references and success stories at scale. By combining AI-powered content generation with centralized data management, Hublyd transforms scattered customer insights into impactful presentations, localized marketing assets, and social content—ready inseconds.

#### Who Is the Company Behind Hublyd?

- **Seller:** [Hublyd](https://www.g2.com/sellers/hublyd)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5ffb1a5dbd1ed478ce62c919415ee5ede5f54d623d2b333fc94a10446b3c1fd6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhublyd&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hussle](https://www.g2.com/products/hussle-technology-hussle/reviews)

Hussle is sales enablement solution designed for direct sellers with innovative tools for seamless content sharing, efficient communication, and enhanced sales productivity across multiple channels. The platform integrates task automation, offering a unified experience from onboarding to selling, and provides dedicated support to ensure successful deployment and use. Hussle’s comprehensive approach includes onboarding and training modules, real-time notifications, live selling features, and detailed reporting and analytics, all designed to maximize efficiency and effectiveness in the direct selling industry.

#### Who Is the Company Behind Hussle?

- **Seller:** [Hussle Technology](https://www.g2.com/sellers/hussle-technology)
- **Year Founded:** 2007
- **HQ Location:** Lehi, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5fe45e3767d8d9578ffc843e9c8e35791340b06201e31d15227bc37babb15f00&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhussle&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

### [InfiniteKM Channel Sales Knowledge Management](https://www.g2.com/products/infinitekm-channel-sales-knowledge-management/reviews)

InfiniteKM transforms the way you interact with and engage your sales channels to ensure consistent CX.

#### Who Is the Company Behind InfiniteKM Channel Sales Knowledge Management?

- **Seller:** [InfiniteKM](https://www.g2.com/sellers/infinitekm)
- **Year Founded:** 2012
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6814637c79619b06d95a2500bd98663f90fdf0846b7d09e8b3363c53761545cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11173416&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Instigex](https://www.g2.com/products/instigex/reviews)

Instigex is a cloud platform that automates the creation, approval and sharing of B2B case studies. Teams add structured project facts, use AI to draft and refine the story, and route it for one-click approval with role-based permissions. Approved references live in a searchable library with filters (industry, status, technology), so reps can quickly find the right proof. Each reference can be shared as a branded micro-page (or exported to PDF/social), translated into multiple languages and anonymised to meet NDA requirements. Unique links support internal or public sharing. Roadmap includes version history, tone presets and full-text search. Instigex isn’t another AI writer—it’s an end-to-end workflow that removes cross-team bottlenecks and gets credible proof into deals faster.

#### Who Is the Company Behind Instigex?

- **Seller:** [Instigex](https://www.g2.com/sellers/instigex)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=11a970a7882799856228d35cf2660ea27d992776b5dc8b8a819f47285393bd34&secure%5Burl%5D=http%3A%2F%2Flinkedin.com%2Fcompany%2Finstigex%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Jenius CC](https://www.g2.com/products/jenius-cc/reviews)

Jenius CC™ is an AI-native sales enablement, sales coaching, AI sales roleplay, and sales training and onboarding platform that helps revenue teams improve sales execution through personalized coaching, conversation practice, AI guidance, and workflow support. Designed for sales leaders, enablement teams, frontline managers, and sellers, Jenius combines AI with proven sales methodologies to support onboarding, coaching, skill development, and day-to-day sales execution. The platform integrates with CRM systems and business workflows to provide contextual guidance based on opportunities, customer information, organizational frameworks, and seller activity, helping organizations reinforce consistent selling behaviors and support manager-led coaching. Jenius supports sales activities before, during, and after customer interactions by bringing preparation, practice, coaching, and reinforcement into a connected workflow. Teams use the platform to prepare for customer meetings, practice sales conversations with AI roleplay, onboard new sellers, reinforce sales methodologies, coach active opportunities, and provide personalized development based on real selling situations. Key capabilities include: \* AI sales roleplay that generates personalized practice scenarios using CRM data, sales methodologies, and active opportunity context. \* Sales coaching software that combines AI feedback, manager coaching, and structured skill development to reinforce selling behaviors over time. \* Sales training and onboarding tools that connect learning, practice, reinforcement, and coaching to accelerate seller readiness and adoption. \* CRM-integrated workflow guidance that helps sellers prepare for meetings, research accounts, plan customer conversations, and execute sales activities without leaving their workflow. \* AI-powered insights that help managers and enablement teams identify coaching priorities, skill gaps, adoption trends, and opportunities for improvement. Jenius is designed for organizations that want to connect sales training, coaching, AI roleplay, and workflow guidance within a single platform instead of relying on disconnected tools. By combining AI-generated guidance with organization-specific sales methodologies, competency frameworks, and CRM context, Jenius helps organizations scale coaching, accelerate onboarding, improve sales consistency, and support long-term seller development.

#### Who Is the Company Behind Jenius CC?

- **Seller:** [Janek Performance Group](https://www.g2.com/sellers/janek-performance-group)
- **Year Founded:** 2005
- **HQ Location:** Henderson, US
- **Twitter:** @janekpg  
1,773 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be4741d93a21612541c18d5591e3213ba9a8bd914c7a0cfc071a8d4a0042f886&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjanek-performance-group&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

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[Browse Sales Enablement Themes](/categories/sales-enablement/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated April 9, 2026

Sales enablement software provides sales teams with centralized access to content, coaching, training, and insights that improve sales productivity and help accelerate revenue growth. These tools ensure sellers can find, share, and track engagement with the most relevant content throughout the sales process.

### Core Capabilities of Sales Enablement Software

To qualify for inclusion in the Sales Enablement category, a product must:

- Act as a repository for marketing and sales content used by sales representatives.
- Allow users to upload collateral or build and edit content directly within the tool.
- Provide analytics and reporting that track engagement or internal usage of enablement resources.
- Offer sales coaching, training, or onboarding programs with feedback and actionable insights such as pitch reviews, role-play simulations, call analysis, and learning assessments.
- Integrate with [CRM software](https://www.g2.com/categories/crm) and other third-party systems.

### Common Use Cases for Sales Enablement Software

- Centralizing collateral such as customer-facing content, sales playbooks, and training materials so teams can easily find and use the most relevant resources.
- Helping sales teams prepare for meetings by quickly locating and personalizing decks, case studies, or one-pagers.
- Supporting new product or feature launches by distributing updated messaging, demo scripts, and competitive insights.
- Providing ongoing coaching and skill development through pitch practice, call analysis, and AI-driven feedback.
- Measuring content effectiveness by tracking usage, engagement, and impact on deal progression or win rates.
- Ensuring consistent messaging and branding across the sales organization by updating and controlling approved content.
- Enabling account-based strategies with tailored content recommendations for specific industries, personas, or key accounts.
- Extending enablement resources to partners or channel sellers to ensure aligned training and content usage.

### How Sales Enablement Software Differs from Other Tools

Sales enablement software centralizes internal and customer-facing resources, such as case studies, message templates, demo videos, and playbooks, while also supporting sales readiness through coaching and training capabilities. Revenue enablement software extends similar functionality to revenue teams and broader go-to-market (GTM) teams. Sales enablement platforms often integrate with [content management systems (CMS)](https://www.g2.com/categories/cms-tools) and [sales engagement software](https://www.g2.com/categories/sales-engagement) to streamline workflows and improve reporting.

### Insights from G2 on Sales Enablement Software

Based on category trends on G2, the value of unified content access, detailed engagement analytics, and AI-driven coaching that strengthen sales readiness and improve conversion outcomes.

Show More

* * *

## How Do You Choose the Right Sales Enablement Software?

### What You Should Know About Sales Enablement Software

### What is Sales Enablement Software?

Sales enablement software provides sales professionals with a repository of marketing collateral and playbooks for all aspects of the selling cycle. These solutions enable sales reps to find the right content, at the right time, to provide to prospects and speed up the sales cycle. Collateral that can be found in sales enablement products may include case studies, competitive comparisons, infographics, or any other collateral that may address a prospect’s needs or inquiries. These solutions provide organizations with insights into prospect engagement on specific pieces of content and ensure that marketing and sales are aligned on messaging and product positioning.&nbsp;

### What are the Common Features of Sales Enablement Software?

The following are some core features within sales enablement software that can help users make the most of them:

**Content creation:** Some sales enablement tools provide the ability to build sales content within the product. This enables teams to consistently update content, as needed, and create new content in real time to ensure sales organizations have the necessary materials.&nbsp;

**Content storage:** A key feature of these tools is the storage of content in a central repository. This is essential to enabling salespeople to find the right content in a user-friendly manner and increases sales productivity by spending less time managing content.

**Analytics:** These solutions provide analytics into what pieces of content are being engaged with and who is engaging with them. Content analytics helps marketing teams tailor their content based on customer engagement and supports sales productivity by tailoring outreach based on engagement signals. Businesses can also get insights into sales analytics by learning which content is most effective for each sales stage and its impact on sales pipelines.

**Advanced search:** Sales enablement tools provide the ability to search through collateral to find the desired sales content and increase sales performance and productivity.&nbsp;

**Presentation:** Some tools can present content to prospects in real time or seamlessly via social media or email to engage prospects with relevant collateral.&nbsp;

### What are the Benefits of Sales Enablement Software?

Sales enablement solutions offer various benefits to organizations, including:&nbsp;

**Increased productivity:** Sales enablement tools increase sales productivity by allowing sales reps to find the right content in real time to enhance outreach efforts. These solutions hold essential collateral for salespeople to find and provide to prospects in follow-up messages based on stated needs or interests or follow key sales playbooks to progress prospects through the sales pipeline.&nbsp;

**Efficient training and onboarding:** By leveraging a sales enablement tool, organizations can enhance training and onboarding efforts by centralizing information for salespeople to learn sales processes and best practices and enhance the user experience. These tools can assist in expediting the learning process for innovation companies offering new product enhancements, updated competitive battlecards, changes to a sales methodology, etc., to ensure businesses optimize team performance and close deals.&nbsp;

**Consistent messaging:** These solutions are critical for sales content management by ensuring that salespeople leverage up-to-date sales content consistent with an organization’s methodology. Companies frequently alter messaging based on competitive positioning and buyers’ ever-changing needs, so sales enablement solutions ensure that reps leverage the right content for sales opportunities.&nbsp;

**Enhanced buyer engagement:** Sales enablement tools provide metrics into content analytics by highlighting when, who, and how often, specific content is engaged with. These insights provide feedback on the success of specific content and can lead to better-targeted and personalized collateral based on specific personas, interests, and needs.

### Who Uses Sales Enablement Software?

**Sales teams:** Salespeople leverage sales enablement solutions to identify the most relevant content to provide prospects. These solutions empower reps to find the right content in real time by searching through the user-friendly repository. Reps can then track customer interactions on the content to understand if the content was engaged with and for how long to assist in timely outreach. Sales teams can also leverage these tools to speed up onboarding and sales training by providing a central location for new team members to educate themselves on playbooks and sales enablement strategy.&nbsp;

**Marketing teams:** Marketing teams leverage these solutions to create or import content to ensure sales reps use accurate messaging. Through analytics and measuring engagement, marketing teams can also track how valuable each piece of content is.&nbsp;

**Channel partners:** These solutions can be leveraged by channel partners to streamline sales training and education on a product. By centralizing content, channel partners can easily learn the sales process and playbooks to optimize sales cycles and close deals faster.&nbsp;

#### Software Related to Sales Enablement Software

Related solutions that can be used together with sales enablement software include:

[Sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) **:** Sales enablement solutions can work in tandem with sales training and onboarding tools to accelerate sales onboarding and sales coaching best practices. Training and onboarding tools may integrate with sales enablement solutions to retrieve sales content and streamline training and onboarding efforts.&nbsp;

[Customer relationship management (CRM) software](https://www.g2.com/categories/crm) **:** As the system of record, sales enablement tools must integrate with an organization’s sales CRM to ensure that interactions are recorded in real time to enhance outreach efforts. This will allow sales leaders to understand what sales content has been provided to prospects and aid in progressing them through the sales pipeline.&nbsp;

[Sales performance management software](https://www.g2.com/categories/sales-performance-management) **:** These solutions may integrate with sales performance management platforms to uncover which sales content salespeople have leveraged and understand its impact on sales pipelines and overall sales performance.&nbsp;

[Email tracking software](https://www.g2.com/categories/email-tracking) **:** Sales enablement platforms may integrate with email tracking software to streamline the outreach process and attach sales content to sales and marketing messaging for specific email templates or campaigns.&nbsp;

[Sales engagement software](https://www.g2.com/categories/sales-engagement) **:** Sales engagement platforms can leverage the sales content within sales enablement tools to assist in the automation of sales outreach and identify the right content to provide prospects in follow-ups or other workflows.&nbsp;

### Challenges with Sales Enablement Software

Sales enablement solutions can come with their own set of challenges.&nbsp;

**Up-to-date content:** Organizations frequently change their sales enablement strategy and content to stay competitive and up-to-date with product enhancements and the competitive landscape. Sales content management can be complex for organizations that serve a variety of personas or solve multiple pain points. Ensuring that sales content is relevant is a continual difficulty faced by marketing and sales enablement teams.&nbsp;

**Training and on-ramping inefficiencies:** Sales enablement tools seek to reduce the time it takes to onramp salespeople by providing a centralized location with resources. However, if sales reps are unable to find the right content easily, it can hinder their training and result in decreased sales performance.&nbsp;

**Misaligned between departments:** A problem that can be faced with sales enablement is a misalignment between marketing and sales departments. Marketing may seek to drive narratives or collateral that is not useful to sellers and customers. It is critical that content is optimized and both departments agree on positioning and messaging to make the sales enablement strategy most effective.&nbsp;

### How to Buy Sales Enablement Software

#### Requirements Gathering (RFI/RFP) for Sales Enablement Software

Requirements gathering for sales enablement tools is critical to ensure that the business is leveraging a product that meets its needs. To do so, companies must evaluate the software based on their critical needs, as provided below.&nbsp;

#### Compare Sales Enablement Products

**Create a long list**

Long lists are created by eliminating software solutions that do not provide critical functionality. To make a long list for a sales enablement tool, a buyer should evaluate the essential functions and analyze which product provides the necessary functionality. A typical long list should not contain more than 10 products unless there are many similar options. In this case, buyers should consider a product’s ability to integrate with existing software, customization, mobile accessibility, and ease of use.&nbsp;

**Create a short list**

From the long list of sales enablement vendors, it is helpful to narrow down the list and develop a shorter list of contenders, preferably no more than three to five. With this in hand, businesses can produce a matrix to compare the various offerings’ features, compatibility, and pricing.&nbsp;

**Conduct demos**

To ensure the comparison is thoroughgoing, businesses should try a demo or free trial for each software solution on the shortlist with the same use cases and criteria. This will allow the business to evaluate like for like and see how each product stacks up against the competition.&nbsp;

#### Selection of Sales Enablement Software

**Choose a selection team**

Sales enablement software is a critical part of the sales tech stack that impacts various parts of the sales and marketing departments. It is critical to consider input and qualification criteria from each department that will leverage the software, as needs and use cases may vary. The selection committee for a sales enablement solution may consist of a member from each department impacted by the software, such as a sales leader, a sales enablement manager, a marketing representative, a customer success manager, and an IT professional to ensure software compatibility. The selection committee will be responsible for assessing each use case and ensuring it meets the agreed-upon criteria.&nbsp;

**Negotiation**

When negotiating a software purchase, buyers should seek the best price and ask about any discounts for which their business may qualify. It is critical to ensure all aspects of support that will be required, such as potential storage capacities, implementation fees, ongoing support fees, additional integrations, among others.&nbsp;

**Final decision**

After the negotiation stage is conducted, the final decision requires buy-in from everyone on the selection committee. It’s important to ensure that everyone is aligned and all requirements are met.&nbsp;