# Best Sales Enablement Software - Page 3

## How Many Sales Enablement Software Products Does G2 Track?

**Total Products under this Category:** 156

### Category Stats (Aug 2026)

- **Average Rating:** 4.59/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Evergrowth (+2.35%) - Among all products in this category, Evergrowth recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Sales Enablement Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 76,700+ Authentic Reviews
- 156+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Sales Enablement Software
 ![G2 Grid® for Sales Enablement Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sales-enablement/grids.png?focus%5B%5D=6227&focus%5B%5D=506&focus%5B%5D=4297&focus%5B%5D=1243761&focus%5B%5D=3004&focus%5B%5D=1202953&focus%5B%5D=5280&focus%5B%5D=15359)

Highlighted products: HubSpot Sales Hub, Agentforce Sales (formerly Salesforce Sales Cloud), Consensus, trumpet, Salesloft, Aligned, Mindtickle, and Highspot.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-enablement/grids.json?focus%5B%5D=hubspot-sales-hub&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=consensus&focus%5B%5D=trumpet&focus%5B%5D=salesloft&focus%5B%5D=teamaligned&focus%5B%5D=mindtickle&focus%5B%5D=highspot)

**Sponsored**

### Accord

Accord is the AI-Powered Revenue Excellence Platform that transforms what top sellers do naturally—multi-threading, mutual action plans, and CFO-proof business cases—into unavoidable playbooks for every rep. Accord Intelligence handles the busy work by automating account research, stakeholder mapping, and more so your team can focus on selling. The result: Accord customers see an average 40% increase in deal size.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1033&secure%5Bchosen_at%5D=2026-08-02T00%3A23%3A01Z&secure%5Bdisplayable_resource_id%5D=1033&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1033&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=155339&secure%5Bresource_id%5D=1033&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-enablement%3Fauthor%3Darjun%252525252520moorthy%26page%3D3&secure%5Btoken%5D=b030de96c687d1b6d2e4144490784f5d49de451824562c712bcf3e57c3dd8f11&secure%5Burl%5D=https%3A%2F%2Finaccord.com%2Fbook-demo&secure%5Burl_type%5D=book_demo)

### [Masset](https://www.g2.com/products/masset/reviews)

Masset is where B2B GTM teams turn their content into action. How? Masset helps every team find, use, manage and measure content that drives results. Why does this matter? Content chaos Is the hidden operational cost that never shows up on your balance sheet but always in your results. ● B2B orgs lose up to 10% of yearly revenue because the right content isn’t where it needs to be. ● Most B2B content (60%-70%) never gets seen. It is created, uploaded, and then lost in folders, wasting budget, time, and opportunity. ● Teams lose 166 hours per person annually. That’s $8.3K in salary lost per employee before you even count the deals that die waiting for the right file. ● Sales reps waste nearly two hours daily searching for the right deck. That equals a full selling day gone every week. Masset stops the content chaos and lets you turn lost assets into real results. Check it out today.

**Average Rating:** 5.0/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Masset?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Content Utilization:** 10.0/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 7.2/10 (Category avg: 8.9/10)
- **Reporting:** 9.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Masset?

- **Seller:** [Masset](https://www.g2.com/sellers/masset-d4c9e792-1bfd-4b84-8765-4535620a62f4)
- **Year Founded:** 2022
- **HQ Location:** Lehi, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e562b73b84d0f029b13921c5eef12c4cb97ba7212b52bed104c7074c138b5459&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmassetai%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 79% Medium, 14% Small

#### What Do G2 Reviewers Say About Masset?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Masset, facilitating quick implementation and effortless access to digital assets.
- Users appreciate the **efficiency** of Masset, enabling quick access and organization of resources across the organization.
- Users love the **customizability and intuitive design** of Masset, enhancing efficiency and engagement with marketing assets.
- Users praise Masset's **excellent customer support** , appreciating the team's responsiveness and helpfulness in resolving issues swiftly.
- Users love the **easy sharing** capabilities of Masset, streamlining collaboration and enhancing productivity across teams.

##### Cons

- Users face challenges with **organizing assets** before loading them into the Masset system, making the preparation effortful.

#### What Are Recent G2 Reviews of Masset?

**["Effortless Documentation Organization and Fast, Reliable Search"](https://www.g2.com/survey_responses/masset-review-13060320)**

**Rating:** 5.0/5.0 stars

_— Sarah S._

[Read full review](https://www.g2.com/survey_responses/masset-review-13060320)

**["Masset Is Our Company’s Brain—Always Finds the Content We Need"](https://www.g2.com/survey_responses/masset-review-13060549)**

**Rating:** 5.0/5.0 stars

_— Zac G._

[Read full review](https://www.g2.com/survey_responses/masset-review-13060549)

### [Iris](https://www.g2.com/products/heyiris-ai-iris/reviews)

Iris – AI-Powered RFP Automation & Security Questionnaire Software Iris is an AI-powered response automation platform that helps sales, presales, and compliance teams complete RFPs, security questionnaires, DDQs, RFIs, and other buyer-facing documents faster and more accurately. By combining intelligent content generation with a centralized knowledge base, Iris eliminates bottlenecks, reduces manual work, and ensures consistency across every response. Generate First Drafts in Minutes Iris uses AI trained on your organization's past responses and institutional knowledge to create high-quality first drafts instantly. Teams save hours on repetitive content while still delivering tailored, accurate answers that reflect your company's voice and compliance standards. A Single Source of Truth The built-in knowledge base centralizes your best content in one place. As your team adds new responses, Iris learns and improves—adapting to your tone, terminology, and evolving security or compliance requirements. No more digging through old documents or Slack threads to find the right answer. Collaborative Workflows for Cross-Functional Teams Whether you're answering a complex RFP or completing a time-sensitive vendor security assessment, Iris makes collaboration seamless. Multi-user access lets sales engineers, subject matter experts, and compliance teams work in parallel, assign tasks, and maintain version control—replacing fragmented spreadsheets and email chains. Content Library for Consistency at Scale Quickly reuse top-performing answers with Iris's searchable content library. Built-in tagging, custom instructions, and template management help teams standardize responses across different questionnaire types while maintaining quality and brand consistency. Respond Faster. Win More. By automating repetitive content creation and improving response quality, Iris helps teams submit faster, increase win rates, and deliver a better buyer experience. Whether you're a lean team managing a handful of proposals or an enterprise responding at scale, Iris grows with you.

**Average Rating:** 4.9/5.0

**Total Reviews:** 70

#### How Do G2 Users Rate Iris?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Content Utilization:** 9.5/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 9.7/10 (Category avg: 8.9/10)
- **Reporting:** 9.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Iris?

- **Seller:** [heyiris.ai](https://www.g2.com/sellers/heyiris-ai)
- **Company Website:** www.heyiris.ai
- **Year Founded:** 2023
- **HQ Location:** Brooklyn / Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca6f1b0f7d8cdba6c37d2317b52d461124899c9c132966d1551eea07f27ca602&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fheyiris&secure%5Burl_type%5D=linkedin_company_website)  
44 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Computer & Network Security
- **Company Size:** 46% Medium, 27% Small

#### What Do G2 Reviewers Say About Iris?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Iris to be incredibly **easy to use** , requiring minimal training and streamlining the RFP process efficiently.
- Users highly value the **time-saving capabilities** of Iris, enabling quick and efficient RFP responses.
- Users value the **time-saving RFP management** of Iris, as it simplifies responses and enhances accuracy tremendously.
- Users value Iris for its **efficiency** , enabling rapid responses and significantly reducing time spent on security questionnaires.
- Users praise the **exceptional customer support** from Iris, highlighting proactive and responsive assistance throughout implementation and usage.

##### Cons

- Users find the **lack of features** in Iris limits its capabilities, such as complex project management functions.
- Users experience **inaccurate responses** from Iris, often confused by mixed information and incomplete knowledge bases.
- Users express frustration over Iris's **inability to generate original answers** , leading to reliance on limited information.
- Users report occasional **bug issues** that arise as the platform evolves, but benefits generally outweigh these drawbacks.
- Users report **integration issues** with Iris, noting a lack of certain desired functionalities and mobile support.

#### What Are Recent G2 Reviews of Iris?

**["Iris Delivers Fast, Accurate Drafts with Great Support"](https://www.g2.com/survey_responses/iris-review-13178762)**

**Rating:** 5.0/5.0 stars

_— Verified User in Public Safety_

[Read full review](https://www.g2.com/survey_responses/iris-review-13178762)

**["Easy to Use with Fast, Helpful Responses from the Iris Team."](https://www.g2.com/survey_responses/iris-review-13182603)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/iris-review-13182603)

### [Sharpsell.ai](https://www.g2.com/products/sharpsell/reviews)

We build sales playbooks that help enterprises enforce their way of selling at scale. Sharpsell.ai is India's leading field-tested Sales Playbook Automation Platform built for high-velocity sales teams. Trusted by enterprises to replicate deal-winning behaviour and create sales champions at scale. Currently being used by over 550,000+ sales reps across leading BFSI and Pharma companies like Bajaj Allianz, Axis Bank, TATA Capital, IDFC First Bank, HDFC Life, Kotak Life Insurance, Aditya Birla Capital, Torrent Pharma, JB Pharma and more. The Sharpsell.ai platform was developed from the ground up after shadowing hundreds of salespeople in the field for more than 6 months. One of our co-founders worked as a field sales agent in financial services to understand the challenges first-hand. What culminated was a pioneering approach to sales tooling, that combined the principles of learning & real-time enablement through features like ready-to-use sales pitches, dynamic personalized content and AI-powered sales coaching.

**Average Rating:** 4.9/5.0

**Total Reviews:** 50

#### How Do G2 Users Rate Sharpsell.ai?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Content Utilization:** 9.8/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 9.8/10 (Category avg: 8.9/10)
- **Reporting:** 9.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Sharpsell.ai?

- **Seller:** [Sharpsell](https://www.g2.com/sellers/sharpsell)
- **Year Founded:** 2017
- **HQ Location:** Mumbai , IN
- **Twitter:** @sharpsell  
22 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc2788cb99ac87e45b6e69b055165bd6328149bb587614fff3c9fd1b6f76b1ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsharpsell.ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
132 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Insurance, Banking
- **Company Size:** 76% Large, 14% Small

#### What Are Recent G2 Reviews of Sharpsell.ai?

**["Sales Mate, the go to for all our content needs"](https://www.g2.com/survey_responses/sharpsell-ai-review-8751290)**

**Rating:** 5.0/5.0 stars

_— Vishal D._

[Read full review](https://www.g2.com/survey_responses/sharpsell-ai-review-8751290)

**["On the field sales enablement I can depend on"](https://www.g2.com/survey_responses/sharpsell-ai-review-8553920)**

**Rating:** 5.0/5.0 stars

_— Nitin A._

[Read full review](https://www.g2.com/survey_responses/sharpsell-ai-review-8553920)

### [Bigtincan Content](https://www.g2.com/products/bigtincan-content/reviews)

Bigtincan Content redefines sales, marketing, and customer service processes to enable teams to work smarter and faster together for optimal results. With sophisticated, AI-driven features and automation that support each phase of the buying process, Bigtincan Content enables teams to drive improved business results by delivering a better buying experience. As the industry’s first enablement automation platform, Bigtincan Content's AI-driven, real-time automation enhances both the seller and the buyer experience while giving sales and marketing teams the tools they need to deliver better business results. Designed to meet the demands of remote and mobile workers in the field, Bigtincan Content automatically provisions their organization’s best and most relevant content to them whenever and wherever they need it on any device, even offline. Key benefits of Bigtincan Content include: AI-Powered Content Discovery: Intelligent search and AI recommendations help reps find necessary content with minimal clicks. Self-Serve Personalization: Users can customize presentations for unique buyers while maintaining consistent marketing messaging. Engaging Buyer Experiences: Content can be shared through various channels, including meetings and emails, with interactions automatically logged in the CRM. Extended Reality Capabilities: Interactive web content and 3D models can enhance buyer engagement and increase purchase likelihood. Analytics and Reporting: Visual dashboards provide insights into user and buyer engagement, correlating content usage with sales outcomes.

**Average Rating:** 4.4/5.0

**Total Reviews:** 232

#### How Do G2 Users Rate Bigtincan Content?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Content Utilization:** 8.3/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 8.1/10 (Category avg: 8.9/10)
- **Reporting:** 7.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Bigtincan Content?

- **Seller:** [Bigtincan](https://www.g2.com/sellers/bigtincan)
- **Year Founded:** 2011
- **HQ Location:** Waltham, MA
- **Twitter:** @bigtincan  
2,236 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d6101a7852044139eac86ad30a910093300fd4be7ade16608b4bfad1ebe10422&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbigtincan&secure%5Burl_type%5D=linkedin_company_website)  
184 employees on LinkedIn®
- **Phone:** 781-405-2376

#### Who Uses This Product?

- **Who Uses This:** Marketing Specialist, Marketing Coordinator
- **Top Industries:** Medical Devices, Machinery
- **Company Size:** 45% Medium, 34% Large

#### What Do G2 Reviewers Say About Bigtincan Content?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **centralized content access** of Bigtincan, streamlining the retrieval of the latest materials.
- Users love the **customizability** of Bigtincan Content, enhancing their experience with personalized branding and organization options.
- Users value the **customization options** in Bigtincan, allowing personal branding and personalized file organization for enhanced efficiency.
- Users value the **centralized content access** of Bigtincan, streamlining their search for on-brand materials effortlessly.
- Users appreciate the **centralized content access** of Bigtincan, making it easy to find on-brand materials efficiently.

##### Cons

- Users find the **upload process frustrating and time-consuming** , requiring significant manual effort during provider transitions.

#### What Are Recent G2 Reviews of Bigtincan Content?

**["A Central Hub for Organized On-Brand Sales Materials"](https://www.g2.com/survey_responses/bigtincan-content-review-11325208)**

**Rating:** 4.0/5.0 stars

_— Madalyn K._

[Read full review](https://www.g2.com/survey_responses/bigtincan-content-review-11325208)

**["Sales representative"](https://www.g2.com/survey_responses/bigtincan-content-review-8718065)**

**Rating:** 5.0/5.0 stars

_— Phil P._

[Read full review](https://www.g2.com/survey_responses/bigtincan-content-review-8718065)

#### What Are G2 Users Discussing About Bigtincan Content?

- [What is StorySlab used for?](https://www.g2.com/discussions/what-is-storyslab-used-for)
- [What is Bigtincan Content Hub used for?](https://www.g2.com/discussions/what-is-bigtincan-content-hub-used-for)
- [What is Vidinoti used for?](https://www.g2.com/discussions/what-is-vidinoti-used-for)

### [Poseidon](https://www.g2.com/products/poseidon-poseidon/reviews)

Poseidon is a robust social prospecting and engagement platform designed to empower professionals in building meaningful relationships and streamlining outreach efforts across multiple channels. Tailored for sales teams, wealth advisors, and business development professionals, Poseidon simplifies complex workflows by centralizing campaigns, communication, and activity tracking into one seamless interface. Key features include: Multichannel Campaigns: Run targeted campaigns on platforms like LinkedIn, email, and direct messaging to engage prospects where they are most active. Content Library: A curated repository of articles, guides, and other assets that users can deploy in campaigns or share with clients to enhance engagement. Activity Heatmaps: Visual dashboards that track every touchpoint and interaction with prospects, helping teams monitor performance and follow up effectively. Templates for Personalization: Ready-to-use message templates with dynamic fields to quickly personalize outreach while maintaining consistency. AI-Powered Assistance: Leverage AI to optimize messaging, suggest next steps, and increase campaign efficiency. Lead Management and Actions: The "Take Action" workspace enables users to prioritize tasks, manage leads, and respond to prospects based on real-time engagement data. With Poseidon, professionals can maximize productivity, enhance relationship-building, and ensure that every opportunity is captured, all within an easy-to-use interface.

**Average Rating:** 4.8/5.0

**Total Reviews:** 74

#### How Do G2 Users Rate Poseidon?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Content Utilization:** 9.4/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 9.6/10 (Category avg: 8.9/10)
- **Reporting:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Poseidon?

- **Seller:** [Poseidon](https://www.g2.com/sellers/poseidon)
- **Year Founded:** 2019
- **HQ Location:** Seattle, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd6a77f091f268463eb7e00510b7d158dbfa7dccec38d9983487a4f05d1a4a4d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fposeidonsales%2F&secure%5Burl_type%5D=linkedin_company_website)  
75 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 74% Small, 19% Medium

#### What Do G2 Reviewers Say About Poseidon?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **exceptional customer support** of Poseidon, benefiting from dedicated assistance and personalized training.
- Users find Poseidon to be **very user-friendly** , enabling easy integration into daily activities with impressive results.
- Users love the **easy setup** of Poseidon, quickly integrating it into their routine with impressive results.
- Users appreciate the **user-friendly access** of Poseidon, enabling seamless integration into routines with substantial outcomes.
- Users appreciate the **automation capabilities** of Poseidon, enabling seamless integration into daily activities for significant results.

##### Cons

- Users face a **learning curve** when balancing automation with manual sales intervention in Poseidon.

#### What Are Recent G2 Reviews of Poseidon?

**["Awesome Prospecting & Community Building Tool"](https://www.g2.com/survey_responses/poseidon-review-10850620)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/poseidon-review-10850620)

**["Poseidon Elevates Online Presence, Though Sometimes Stretched Thin"](https://www.g2.com/survey_responses/poseidon-review-11866593)**

**Rating:** 5.0/5.0 stars

_— Kirk B._

[Read full review](https://www.g2.com/survey_responses/poseidon-review-11866593)

#### What Are G2 Users Discussing About Poseidon?

- [What is Poseidon used for?](https://www.g2.com/discussions/what-is-poseidon-used-for)

### [momencio](https://www.g2.com/products/momencio/reviews)

momencio is an event lead capture app with built-in event intelligence that helps B2B event and field marketing teams capture, understand, engage, and convert event leads into pipeline. Most event tools focus only on lead capture. momencio focuses on preserving the full context of every interaction and turning event conversations into structured pipeline activity. At trade shows, conferences, roadshows, and field events, teams can capture leads from badges, QR codes, business cards, name tags, manual entry, or imported contact lists using a standard mobile device. The platform works independently of event-provided hardware or APIs and functions fully offline, with automatic synchronization once connectivity is restored. During conversations, reps can qualify leads using custom surveys, dictate voice notes, apply smart tags, and present digital collateral such as PDFs, videos, slides, and interactive content directly from the app. Each interaction is tied to the lead record so that the context of the conversation is not lost after the event. AI EdgeCapture strengthens captured records by enriching contacts with missing business details such as verified business email, job title, LinkedIn profile, and company information. While the conversation is still fresh, reps can send a personalized follow-up email with a LiveMicrosite built around the content the prospect engaged with during the interaction. This allows follow-up to happen immediately rather than days after the event. From that point forward, IntelliStream tracks engagement signals including email opens, microsite visits, content views, downloads, and return visits in a unified timeline. AI IntelliSense analyzes those signals along with ICP fit and urgency indicators to help teams identify which leads deserve faster follow-up and what next action is most appropriate. For marketing and sales leadership, event dashboards provide visibility into lead quality, team activity, content engagement, pipeline progression, and event ROI across the entire event portfolio. By connecting capture, qualification, engagement, and intelligence in one workflow, momencio helps teams turn event conversations into measurable pipeline momentum.

**Average Rating:** 4.9/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate momencio?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.4/10)
- **Content Utilization:** 8.3/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 8.8/10 (Category avg: 8.9/10)
- **Reporting:** 9.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind momencio?

- **Seller:** [momencio](https://www.g2.com/sellers/momencio)
- **Year Founded:** 2010
- **HQ Location:** Chesterbrook, US
- **Twitter:** @momencio  
468 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eee3914144b890beb8297aadf415d0b58e727e97fe3982f6c72db54c8c1d9b28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmomencio&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 59% Small, 35% Medium

#### What Do G2 Reviewers Say About momencio?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of Momencio, highlighting its intuitive design and simple implementation across platforms.
- Users praise the **exceptional support and intuitive design** of Momencio, enhancing event engagement and lead capture immensely.
- Users praise Momencio for its **exceptional CRM efficiency** , seamlessly capturing leads and enhancing follow-up speed during events.
- Users praise the **exceptional lead management capabilities** of Momencio, enabling seamless lead capture and integration with their CRM.
- Users value the **real-time analytics** provided by Momencio, enhancing lead quality and follow-up effectiveness significantly.

##### Cons

- Users find the **learning curve steep** , as the multitude of features can be overwhelming initially, requiring time to adapt.
- Users find the **overwhelming choices** in Momencio can be daunting at first, but support helps ease the transition.
- Users feel there is a **steep learning curve** with Momencio, as its many features can be overwhelming initially.
- Users find the **limited features** of Momencio overwhelming initially, making it challenging to navigate the interface effectively.
- Users report **technical issues** with slow logins, non-functional SSO, and occasional bugs in the iOS app.

#### What Are Recent G2 Reviews of momencio?

**["Finally, a Lead Capture Tool That Actually Moves the Sales Needle"](https://www.g2.com/survey_responses/momencio-review-11971723)**

**Rating:** 5.0/5.0 stars

_— Vasilis S._

[Read full review](https://www.g2.com/survey_responses/momencio-review-11971723)

**["Unmatched Flexibility for Seamless Workflow"](https://www.g2.com/survey_responses/momencio-review-12034473)**

**Rating:** 5.0/5.0 stars

_— Joe W._

[Read full review](https://www.g2.com/survey_responses/momencio-review-12034473)

#### What Are G2 Users Discussing About momencio?

- [What is momencio used for?](https://www.g2.com/discussions/what-is-momencio-used-for) - 1 comment

### [Flowla](https://www.g2.com/products/flowla/reviews)

Flowla is a human-led, AI-powered deal room + automation platform designed for the entire revenue motion: Marketing, Sales, CS, RevOps and beyond. It offers: - Digital sales rooms, customer onboarding plans, client portals - Workflows for end-to-end pipeline automation - AI Agents It acts as a single command center that unites all of your tools, from CRM and call notetakers, to Email, Slack, and more, to help you build systems for perfect, repeatable, and scalable deal execution, while staying in total control. How does it work? - Deal rooms unite everything related to a deal (decks, Mutual Action Plans, forms, call recordings and more) in one convenient link, so stakeholders take action faster. - Buyer insights captured in deal rooms reveal all stakeholders, buyer activity, how each deal is progressing, so leaders know what’s happening without chasing updates. - AI workflows handle busywork like room & asset creation, CRM sync, and follow-ups for reps, so they do more with less and run deals more consistently. Use cases Flowla is designed with the entire customer journey in mind: from the very first touch, to sales, internal handoffs, client onboarding, upselling, renewals and beyond. Results With Flowla, teams like Insider, Aircall, and Brella report: - 1.6x more closed won deals - 47% faster time to value - Less chasing & manual admin work for reps - 25% more accurate forecasting and clearer pipeline visibility for leaders - A much better buying experience for clients

**Average Rating:** 4.9/5.0

**Total Reviews:** 147

#### How Do G2 Users Rate Flowla?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Content Utilization:** 9.5/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 9.7/10 (Category avg: 8.9/10)
- **Reporting:** 9.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Flowla?

- **Seller:** [Flowla](https://www.g2.com/sellers/flowla)
- **Company Website:** flowla.com
- **Year Founded:** 2022
- **HQ Location:** London, GB
- **Twitter:** @Flowlacom  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bdf9f8099a98092f0273a2e3f2b303ae7bab5ef3ec08592e3272696452a158c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F84120641&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Co-Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 75% Small, 15% Medium

#### What Do G2 Reviewers Say About Flowla?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **intuitive ease of use** of Flowla, streamlining sales processes and enhancing client engagement effortlessly.
- Users find Flowla's **automation capabilities** invaluable, streamlining processes and improving efficiency in sales and onboarding.
- Users value the **time-saving automation** of Flowla, enhancing efficiency and allowing focus on high-value tasks.
- Users appreciate the **easy integrations** of Flowla, streamlining processes and enhancing efficiency for client management.
- Users find **Flowla's interactivity** exceptional, enhancing client engagement and streamlining communication through a centralized digital space.

##### Cons

- Users desire more **flexible customization options** in Flowla to better meet their specific design needs.
- Users find the **customization options lacking flexibility** , especially for teams with strict design guidelines.
- Users find the **customization options limited** , especially for teams needing strict design adherence.
- Users note that there’s always room for **improvement in automation and customization** , despite Flowla's effective core solutions.
- Users find the **initial difficulties in admin settings** somewhat frustrating, but support alleviates these challenges effectively.

#### What Are Recent G2 Reviews of Flowla?

**["Flowla now provides our teams with one room from first call all the way to onboardings"](https://www.g2.com/survey_responses/flowla-review-13149459)**

**Rating:** 4.5/5.0 stars

_— Tim F._

[Read full review](https://www.g2.com/survey_responses/flowla-review-13149459)

**["Structured onboarding that keeps clients and teams on the same page"](https://www.g2.com/survey_responses/flowla-review-13194214)**

**Rating:** 5.0/5.0 stars

_— Louis W._

[Read full review](https://www.g2.com/survey_responses/flowla-review-13194214)

### [Master-O](https://www.g2.com/products/master-o/reviews)

Master-O is a mobile-first sales readiness & learning platform that accelerates sales performance, customer interactions and frontline rep productivity. Master-O's unique learning experience enable enterprise customers to repackage their existing learning content into bite-sized Microskills that include game-based assessments, AI based role-plays and microlearning interactions. Rapidly upskill, enable & engage sales & non sales frontline reps to accelerate sales performance by addressing knowledge transfer, retention and application of skills. By establishing a cadence for learning, sellers habitually learn during downtime and generate deeper insights that enables sales & commercial excellence leaders to better correlate enablement with performance outcomes.

**Average Rating:** 4.7/5.0

**Total Reviews:** 161

#### How Do G2 Users Rate Master-O?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Content Utilization:** 10.0/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 9.8/10 (Category avg: 8.9/10)
- **Reporting:** 9.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Master-O?

- **Seller:** [Master-O](https://www.g2.com/sellers/master-o)
- **Year Founded:** 2019
- **HQ Location:** Gurgaon, Haryana
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bcca6e8a7d151e59f4602cc240afc6309f7b83093fc7a4385c8ac0dac2d7209e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmaster-o-sales-enablement-and-gamification%2Fmycompany%2F%3FviewAsMember%3Dtrue&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Banking, Financial Services
- **Company Size:** 64% Large, 20% Small

#### What Do G2 Reviewers Say About Master-O?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **gamified learning** experience of Master-O, enhancing engagement and making education enjoyable.
- Users find Master-O **easy to use** , appreciating its engaging features and straightforward navigation for effective learning.
- Users find the **interactive gamification** of Master-O highly engaging, making learning enjoyable and effective.
- Users enjoy the **easy-to-use interface and interactive games** , making learning engaging and effective for upskilling.
- Users value the **effective e-learning features** of Master-O, enhancing engagement through gamification and microlearning. 

##### Cons

- Users find Master-O to be **not user-friendly** , with calls for improved automation and better integration features.
- Users report frequent **bug issues** with Master-O, including technical glitches and login difficulties that hinder usability.
- Users feel the **missing features** in Master-O hinder automation and user-friendliness, limiting integration and dependability.
- Users frequently experience **technical glitches** with Master-O, including lagging and login issues that disrupt functionality.
- Users experience **audio issues** with Master-O, facing technical glitches, lags, and login difficulties.

#### What Are Recent G2 Reviews of Master-O?

**["Learning made easy through play"](https://www.g2.com/survey_responses/master-o-review-12113142)**

**Rating:** 5.0/5.0 stars

_— Vrushali N._

[Read full review](https://www.g2.com/survey_responses/master-o-review-12113142)

**["Smooth Induction with User-Friendly Features"](https://www.g2.com/survey_responses/master-o-review-12166056)**

**Rating:** 4.0/5.0 stars

_— Sagar D._

[Read full review](https://www.g2.com/survey_responses/master-o-review-12166056)

#### What Are G2 Users Discussing About Master-O?

- [What is your experience with Master-O for gamified learning, and what features do you rely on most?](https://www.g2.com/discussions/what-is-your-experience-with-master-o-for-gamified-learning-and-what-features-do-you-rely-on-most)
- [What is Master-O used for?](https://www.g2.com/discussions/what-is-master-o-used-for)
- [What GPA do you need to be a software engineer?](https://www.g2.com/discussions/what-gpa-do-you-need-to-be-a-software-engineer)
- [What are the types of master?](https://www.g2.com/discussions/what-are-the-types-of-master)
- [Is a masters in software development worth it?](https://www.g2.com/discussions/is-a-masters-in-software-development-worth-it)

### [Omedym](https://www.g2.com/products/omedym/reviews)

Omedym is a modern video-powered buying experience platform that helps B2B companies turn buyer intent into action. By transforming traditional demos, webinars, and customer conversations into searchable, on-demand content, Omedym enables prospects to self-educate faster and more efficiently. Our platform uses AI to make video content fully interactive, allowing users to search, skip, and engage directly with the information they care about most. Sales and marketing teams benefit from shorter sales cycles, deeper engagement insights, and better-qualified leads. With seamless integrations and analytics, Omedym empowers organizations to scale their buyer engagement while delivering personalized, data-driven experiences at every stage of the funnel.

**Average Rating:** 4.6/5.0

**Total Reviews:** 273

#### How Do G2 Users Rate Omedym?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10)
- **Content Utilization:** 8.7/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 8.7/10 (Category avg: 8.9/10)
- **Reporting:** 8.4/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Omedym?

- **Seller:** [Omedym](https://www.g2.com/sellers/omedym)
- **Year Founded:** 2017
- **HQ Location:** Liberty, South Carolina
- **Twitter:** @Omedym  
113 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1531307496a4341c1efe82e1c3da8e12777ebafc03aa87206afe1fba1d7e72d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fomedym%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** District Manager, Major Accounts District Manager
- **Top Industries:** Human Resources, Computer Software
- **Company Size:** 60% Large, 32% Medium

#### What Do G2 Reviewers Say About Omedym?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **easy client interaction** that Omedym provides, allowing tailored solutions and personalized portals for prospects.
- Users appreciate the **ease of use** of Omedym, enabling effortless setup and a personalized experience for clients.
- Users appreciate the **enhanced customer engagement** Omedym provides, facilitating tailored solutions and effective follow-ups.
- Users value Omedym for its **sales efficiency** , streamlining communications and tracking buyer engagement seamlessly.
- Users love the **customization options** of Omedym, enhancing client engagement and tailoring experiences to their needs.

##### Cons

- Users find **difficult customization** a challenge, as templates often need edits and choices are limited for specific needs.
- Users often face **access restrictions** that complicate previews, approvals, and overall engagement with the portal.
- Users face **access issues** with Omedym, noting difficulties in account loading and client engagement with the portal.
- Users express frustration over **limited customization** options in Omedym, wishing for more flexibility in selecting features.
- Users express concern over **limited features** , particularly in content management and asset integration, affecting usability.

#### What Are Recent G2 Reviews of Omedym?

**["We love using omedym"](https://www.g2.com/survey_responses/omedym-review-11250652)**

**Rating:** 5.0/5.0 stars

_— Scott H._

[Read full review](https://www.g2.com/survey_responses/omedym-review-11250652)

**["Great tool, sales reps love it"](https://www.g2.com/survey_responses/omedym-review-8014342)**

**Rating:** 5.0/5.0 stars

_— Em V._

[Read full review](https://www.g2.com/survey_responses/omedym-review-8014342)

#### What Are G2 Users Discussing About Omedym?

- [What are the benefits and challenges of using Omedym for product education, and what features do you find most useful?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-omedym-for-product-education-and-what-features-do-you-find-most-useful) - 1 comment
- [What is Omedym used for?](https://www.g2.com/discussions/what-is-omedym-used-for) - 1 comment

### [dealpad](https://www.g2.com/products/dealpad/reviews)

dealpad is a Sales Platform used by B2B software sales teams to discover, access and engage their buying teams. The outcomes you can expect from using dealpad's software are an increase in win-rate, reduction in time wasted on deals that don't close, shorter sales cycles and ultimately, more deals closed and more sales people delivering quota.

**Average Rating:** 5.0/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate dealpad?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Content Utilization:** 9.3/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 9.7/10 (Category avg: 8.9/10)
- **Reporting:** 9.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind dealpad?

- **Seller:** [dealpad](https://www.g2.com/sellers/dealpad)
- **Year Founded:** 2020
- **HQ Location:** Seattle, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b089d6b46e1f23483b6180c7aab229fdebf4322c693539ccd2c629c3f519b042&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdealpad-io&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 84% Medium, 10% Small

#### What Are Recent G2 Reviews of dealpad?

**["Closed my biggest ever deal using Dealpad"](https://www.g2.com/survey_responses/dealpad-review-8701272)**

**Rating:** 5.0/5.0 stars

_— Claudia P._

[Read full review](https://www.g2.com/survey_responses/dealpad-review-8701272)

**["It's been a game changer"](https://www.g2.com/survey_responses/dealpad-review-8631022)**

**Rating:** 5.0/5.0 stars

_— Anish S._

[Read full review](https://www.g2.com/survey_responses/dealpad-review-8631022)

### [Deeto](https://www.g2.com/products/deeto/reviews)

Deeto is the AI-native platform that helps companies continuously capture and activate authentic customer voice, turning everyday input into intelligence and action that drives real business impact. Deeto keeps customer voice fresh and connected, then surfaces the right insight at the right moment to build trust, align teams, and accelerate growth. Headquartered in New York City, Deeto powers fast-growing companies like Atlassian, Dropbox, Bloomreach, and 6Sense with activating customer voices around the world.

**Average Rating:** 4.8/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Deeto?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Content Utilization:** 7.8/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 8.3/10 (Category avg: 8.9/10)
- **Reporting:** 7.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Deeto?

- **Seller:** [Deeto](https://www.g2.com/sellers/deeto)
- **Company Website:** www.deeto.com
- **Year Founded:** 2022
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1bf6862b7a2ba5c32f3d16496e5654314e87e16c2ef9e2fdfa0165c590420679&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeetoai&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 48% Medium, 33% Small

#### What Do G2 Reviewers Say About Deeto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Deeto, which simplifies customer story management and advocacy efforts seamlessly.
- Users appreciate the **streamlined review management** process in Deeto, enhancing content creation and advocacy efforts effortlessly.
- Users appreciate the **content creation capabilities** of Deeto, effectively generating authentic and engaging materials with ease.
- Users love Deeto for its **Q&A feature and video recording options** , enhancing reference and advocacy programs effectively.
- Users appreciate the **excellent customer support** from Deeto, enjoying prompt responses to inquiries and assistance.

##### Cons

- Users face **adoption difficulties** due to unintuitive features and a steep learning curve for new users.
- Users feel the **AI-generated stories lack authenticity** and are not suitable for customer-facing purposes.
- Users find the **call features cumbersome** , with a non-intuitive interface complicating usability and accessibility.
- Users find the **complex interface** of Deeto challenging, making it difficult to locate features and navigate effectively.
- Users feel the **AI-generated stories lack authenticity** , preferring genuine customer quotes and interactions instead.

#### What Are Recent G2 Reviews of Deeto?

**["Drastically Streamlined Reference Capturing with Deeto"](https://www.g2.com/survey_responses/deeto-review-12993582)**

**Rating:** 4.5/5.0 stars

_— Michelle S._

[Read full review](https://www.g2.com/survey_responses/deeto-review-12993582)

**["User-Friendly Deeto + Seamless Salesforce Integration for Reference Calls"](https://www.g2.com/survey_responses/deeto-review-12678485)**

**Rating:** 5.0/5.0 stars

_— Karilla D._

[Read full review](https://www.g2.com/survey_responses/deeto-review-12678485)

### [Poggio](https://www.g2.com/products/poggio/reviews)

Poggio is the Revenue AI Platform that powers seller and agent success. Poggio delivers real-time customer intelligence to sellers and agents where they work, in Slack, Salesforce, and Agentforce. Poggio unifies data from Salesforce, Gong, and other revenue tech stack tools with intel from thousands of external sources to bring 'inside out' and 'outside in' data together for the most comprehensive view of the customer. Poggio agents create tailored Points of View (POVs) for every account, identifying the stakeholders that matter, their priorities and challenges, and how your solutions solve them. Poggio agents use those POVs to prioritize your opportunities, build and maintain account plans, and guide seller and agent action to close bigger deals, faster. Poggio applies your company’s value framework, positioning and messaging, case studies, battle cards, and more to position your sellers to speak in the customer’s language, confidently lead with value, and attach to the customer’s top priority so they buy, buy your solution, and buy it now. Revenue leaders can push Poggio intelligence direct to sellers in Slack and Salesforce, while sellers can engage with Poggio's Superagent on demand to get account guidance without ever leaving the conversation. Poggio provides agents with the context needed to take the right action on every account, positioning sellers and agents to work together from a unified view of the customer to deliver a consistent, world-class experience. Enterprise grade and delivered at scale, Poggio is trusted by large global revenue teams. Poggio’s platform is easily configurable to map to an your unique GTM motion with uncompromising security, privacy, and compliance that meet the most rigorous enterprise requirements. Learn more at poggio.io.

**Average Rating:** 5.0/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Poggio?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)

#### Who Is the Company Behind Poggio?

- **Seller:** [Poggio](https://www.g2.com/sellers/poggio)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **Twitter:** @poggio\_labs  
655 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aed114afe08cee26e170d8bd9026a609974d7809938d6754fa9325e620e189e7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpoggio-labs%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 55% Large, 25% Medium

#### What Do G2 Reviewers Say About Poggio?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **massive time savings** from Poggio, allowing more focus on customer engagement and strategic tasks.
- Users appreciate the **time-saving insights** from Poggio, enhancing their daily workflows and preparation for client meetings.
- Users appreciate the **ease of use** and time savings Poggio provides for quick, effective onboarding and support.
- Users find Poggio to be a **crucial tool for lead generation** , enhancing their understanding and preparation for meetings.
- Users value Poggio for its **quick and accurate research capabilities** , significantly enhancing meeting preparation and outreach efficiency.

##### Cons

- Users experience a **steep learning curve** with Poggio, requiring time and effort for effective implementation and training.
- Users desire improved **export features** in Poggio, as current options lead to inefficiency and redundancy.
- Users find the **difficult setup** of Poggio requires significant effort to align with their specific sales strategies.
- Users report **inaccuracy** in Poggio, often requiring them to verify information to avoid errors.
- Users experience **inaccurate data** with Poggio, requiring them to verify sources for reliability.

#### What Are Recent G2 Reviews of Poggio?

**["A Major Time-Saver for Daily Workflow and Account Research"](https://www.g2.com/survey_responses/poggio-review-13183732)**

**Rating:** 5.0/5.0 stars

_— Neil K._

[Read full review](https://www.g2.com/survey_responses/poggio-review-13183732)

**["Streamlined Account Planning with Useful Features"](https://www.g2.com/survey_responses/poggio-review-12052048)**

**Rating:** 4.5/5.0 stars

_— Srikeerthi B._

[Read full review](https://www.g2.com/survey_responses/poggio-review-12052048)

### [Membrain](https://www.g2.com/products/membrain/reviews)

Membrain is a specialized growth platform designed for B2B companies focused on enhancing their sales processes and driving sustainable growth. This comprehensive software solution provides users with the necessary structure, guidance, and insights to foster the right behaviors and effectively execute their sales strategies. With a strong reputation in the industry, Membrain has gained the trust of top sales experts and organizations across more than 80 countries. Targeted primarily at sales teams and management within B2B organizations, Membrain serves as a versatile tool that can either replace or complement traditional CRM systems. Its robust features cater to a variety of use cases, including sales performance management, sales coaching, and sales enablement. By integrating these functionalities, Membrain enables organizations to streamline their sales processes, improve team collaboration, and ultimately drive better results. One of the key features of Membrain is its ability to provide actionable insights through data-driven analytics. Users can track performance metrics, identify trends, and gain a deeper understanding of their sales activities. This level of visibility allows sales teams to make informed decisions, adjust their strategies in real-time, and focus on the activities that yield the highest returns. Additionally, Membrain's sales coaching capabilities empower managers to mentor their teams effectively, ensuring that best practices are shared and adopted across the organization. Membrain stands out in its category due to its unique combination of CRM functionalities and specialized sales tools. Recognized as a G2 Crowd High Performer in multiple categories, including CRM, Sales Performance Management, Sales Coaching, and Sales Enablement, Membrain offers a holistic approach to sales management. This integration of features not only enhances user experience but also ensures that organizations can leverage a single platform to address various aspects of their sales operations. The platform's user-friendly interface and customizable workflows further enhance its appeal, allowing organizations to tailor the system to their specific needs. By providing a comprehensive solution that encompasses both traditional CRM capabilities and advanced sales performance tools, Membrain equips B2B companies with the resources necessary to thrive in a competitive landscape.

**Average Rating:** 4.6/5.0

**Total Reviews:** 211

#### How Do G2 Users Rate Membrain?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10)
- **Content Utilization:** 8.7/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 9.0/10 (Category avg: 8.9/10)
- **Reporting:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Membrain?

- **Seller:** [Membrain](https://www.g2.com/sellers/membrain)
- **Company Website:** www.membrain.com
- **Year Founded:** 2012
- **HQ Location:** Stockholm, Sweden
- **Twitter:** @membrain\_com  
1,990 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=128b954648ec1b164dbc033fcc0dccbfbfa8433c867edbf8fd31c3b7cf80f8da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmembraincom%2F&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 60% Small, 34% Medium

#### What Do G2 Reviewers Say About Membrain?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in Membrain, noting its intuitive structure and seamless team adoption.
- Users value the **highly customizable features** of Membrain, enhancing their efficiency in managing prospects and pipelines.
- Users value the **hands-on support** from Membrain, appreciating their commitment to helping with software adoption and success.
- Users appreciate the **prompt and helpful customer support** from Membrain, enhancing their overall experience and satisfaction.
- Users appreciate the **high customizability** of Membrain, enabling tailored workflows that enhance productivity and organization.

##### Cons

- Users note that the **missing features** in Membrain, like better email formatting and calendar usability, hinder productivity.
- Users find the **steep learning curve** of Membrain challenging initially, though it offers robust features once mastered.
- Users find the **incomplete information** challenging, making it difficult to locate essential features and resources effectively.
- Users desire more **features and customization** in Membrain, especially for graphs and email formatting options.
- Users experience **dashboard issues** with limited customization options and difficulties in exporting historical data effectively.

#### What Are Recent G2 Reviews of Membrain?

**["Membrain user for an Internal Sales role."](https://www.g2.com/survey_responses/membrain-review-10736226)**

**Rating:** 4.0/5.0 stars

_— Moises B._

[Read full review](https://www.g2.com/survey_responses/membrain-review-10736226)

**["Top-Notch Support, User-Friendly UI, and Powerful Workflow Customization"](https://www.g2.com/survey_responses/membrain-review-12622325)**

**Rating:** 4.5/5.0 stars

_— Chris W._

[Read full review](https://www.g2.com/survey_responses/membrain-review-12622325)

#### What Are G2 Users Discussing About Membrain?

- [What is Membrain used for?](https://www.g2.com/discussions/what-is-membrain-used-for) - 2 comments

### [Mediafly](https://www.g2.com/products/mediafly/reviews)

Mediafly is a modular platform providing revenue enablement solutions for large enterprises. Mediafly’s content management, buyer and partner engagement, account and revenue intelligence, sales readiness, and value selling solutions make up the most comprehensive revenue enablement platform on the market. Mediafly is the only vendor to effectively combine enablement and intelligence in a unified platform. All of our solutions include industry-leading, self-serve analytics. Mediafly is built on top of a revenue BI solution — if you can explain it in words, we can report on it and help you act on it. A lot of solutions trap the data — we want to help you extend its value. That’s how Mediafly uniquely connects enablement with intelligence. Mediafly is used daily by top B2B go-to-market teams to engage buyers, prepare sellers, quantify and communicate value, and continuously optimize sales force performance. Mediafly is trusted by a vast network of sales, marketing, customer success, enablement, and operations professionals at global organizations including Nestlé, ADP, Conagra, Intuit, Heineken, Sealed Air, Sony and NVIDIA. “Mediafly is a good fit for chief revenue officers and chief sales officers in technology, consumer packaged goods (CPG), media, manufacturing, healthcare, and financial services that want to deliver highly engaging, value-focused content to buyers and gain holistic insights into buyer-seller interactions.” The Forrester Wave™: Sales Content Solutions, Q4 2022

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,313

#### How Do G2 Users Rate Mediafly?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Content Utilization:** 8.9/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 8.6/10 (Category avg: 8.9/10)
- **Reporting:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Mediafly?

- **Seller:** [Mediafly, Inc](https://www.g2.com/sellers/mediafly-inc)
- **Year Founded:** 2006
- **HQ Location:** Chicago, IL
- **Twitter:** @Mediafly  
2,543 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c18f14d4519652b2b2b5b4d5eeda1b4f241b3e6df5a213be37ea61daa518c6a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1468444%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Operations Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 59% Medium, 23% Large

#### What Do G2 Reviewers Say About Mediafly?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Mediafly's **ease of use** invaluable, allowing quick access and organization of sales tools effortlessly.
- Users find Mediafly to be **extremely helpful** for sharing information and tracking client engagement effectively.
- Users value the **sharing ease** of Mediafly, facilitating secure information dispersal and tracking customer engagement effectively.
- Users value the **easy sharing** of documents and insights, streamlining collaboration and improving client engagement.
- Users love the **clean and intuitive user interface** of Mediafly, enhancing their data monitoring and reporting capabilities.

##### Cons

- Users find the **missing features** in Mediafly limiting, lacking customization options and flexibility in analytics and search functions.
- Users note a **steep learning curve** with Mediafly, making initial navigation and usability frustrating and inconsistent.
- Users find the **navigation unintuitive** , struggling with the interface and search functionality across different platforms.
- Users experience **slow loading** times for uploads and document openings, impacting overall efficiency and satisfaction.
- Users are frustrated with the **slow performance** of Mediafly, particularly in file processing and document opening times.

#### What Are Recent G2 Reviews of Mediafly?

**["I love Mediafly for Easy Sales!"](https://www.g2.com/survey_responses/mediafly-review-10282198)**

**Rating:** 5.0/5.0 stars

_— Jen R._

[Read full review](https://www.g2.com/survey_responses/mediafly-review-10282198)

**["Sharing with clients made easy"](https://www.g2.com/survey_responses/mediafly-review-10761880)**

**Rating:** 4.0/5.0 stars

_— Katie B._

[Read full review](https://www.g2.com/survey_responses/mediafly-review-10761880)

### [Folloze](https://www.g2.com/products/folloze/reviews)

Folloze helps B2B marketing teams target and convert their key accounts. Bring your own AI to create the content. Folloze deploys it, hosts the experience, personalizes it for every account, keeps it on-brand, and captures the first-party engagement signals that move deals forward. Build personalized microsites, campaign emails, content hubs, event pages, and sales rooms from a single brief, no web team or dev cycle required. Activate them across web, email, ABM, events, and field sales with brand governance applied. Signal back to sales and your stack in real time, so the next campaign targets accounts you already know are warm. Folloze is the open execution platform for Claude, ChatGPT, Gemini, internal models, and custom agents. Work in your LLM and deploy through the Folloze MCP server, trigger Folloze from Salesforce, Outreach, Slack, or Clay through the API, or build on-platform with templates and segment rules. Connects with Salesforce, Marketo, 6sense, LinkedIn, and your reporting stack where configured. Why teams choose Folloze over point personalization tools: more use-case coverage, first-party engagement intelligence that goes beyond clicks, and enterprise-grade governance, all in one platform. Conga influenced $6.3M in pipeline. Personalization drives up to 10x engagement. And you are never on your own. Folloze customer success managers work as an extension of your team: hands-on onboarding, campaign strategy, and ongoing optimization from people who know ABM and know the platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate Folloze?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Content Utilization:** 8.6/10 (Category avg: 8.9/10)
- **Account-Based Engagement:** 9.0/10 (Category avg: 8.9/10)
- **Reporting:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Folloze?

- **Seller:** [Folloze](https://www.g2.com/sellers/folloze)
- **Company Website:** folloze.com
- **Year Founded:** 2013
- **HQ Location:** San Mateo, CA
- **Twitter:** @folloze  
1,428 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed8f7de032b1a98a3068bbb18437eacdb5475313b78f2e4f164bb88cc4c013c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3240893%2F&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 39% Medium, 35% Large

#### What Do G2 Reviewers Say About Folloze?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Folloze, making it simple for teams to engage and manage campaigns effectively.
- Users value Folloze for its **ease of use** and seamless integration, enhancing engagement and efficiency in marketing efforts.
- Users praise the **exceptional customer support** from Folloze, highlighting their responsiveness and genuine partnership in success.
- Users commend the **extremely easy setup** of Folloze, facilitating streamlined onboarding and efficient use across teams.
- Users value the **robust analytics** of Folloze for effective lead tracking and engaging insights on customer interactions.

##### Cons

- Users note **design limitations** in Folloze, particularly in editing sections and customizing board dimensions.
- Users find **layout issues** in Folloze, as modifying text size and colors can be overly finicky and challenging.
- Users desire **more flexible customization** options with Folloze, wishing to edit section sizes during board creation.
- Users note the **limited functionality** in design options, wishing for more flexibility in templated sections for creativity.
- Users find the **complexity** of setup and design limitations to be challenging, requiring multiple support calls for assistance.

#### What Are Recent G2 Reviews of Folloze?

**["We Don’t Just Use Folloze. We Co-Exist With It."](https://www.g2.com/survey_responses/folloze-review-11979882)**

**Rating:** 5.0/5.0 stars

_— Hannah C._

[Read full review](https://www.g2.com/survey_responses/folloze-review-11979882)

**["A true Asset for Lead Capturing and Engagement"](https://www.g2.com/survey_responses/folloze-review-12056882)**

**Rating:** 5.0/5.0 stars

_— Matthew W._

[Read full review](https://www.g2.com/survey_responses/folloze-review-12056882)

#### What Are G2 Users Discussing About Folloze?

- [What does Folloze do?](https://www.g2.com/discussions/what-does-folloze-do)
- [How does Folloze work?](https://www.g2.com/discussions/how-does-folloze-work)
- [How much does Folloze cost?](https://www.g2.com/discussions/how-much-does-folloze-cost)
- [What is Folloze?](https://www.g2.com/discussions/what-is-folloze)

- [‹ Prev‹ Prev](/categories/sales-enablement?open_modal_url=%2Fproducts%2Fsales-smart%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsales-enablement%26source%3Dcategory&order=g2_score&page=2#product-list)
- [1](/categories/sales-enablement?open_modal_url=%2Fproducts%2Fsales-smart%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsales-enablement%26source%3Dcategory&order=g2_score#product-list)
- [2](/categories/sales-enablement?open_modal_url=%2Fproducts%2Fsales-smart%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsales-enablement%26source%3Dcategory&order=g2_score&page=2#product-list)
- 3
- [4](/categories/sales-enablement?open_modal_url=%2Fproducts%2Fsales-smart%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsales-enablement%26source%3Dcategory&order=g2_score&page=4#product-list)
- [5](/categories/sales-enablement?open_modal_url=%2Fproducts%2Fsales-smart%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsales-enablement%26source%3Dcategory&order=g2_score&page=5#product-list)
- [6](/categories/sales-enablement?open_modal_url=%2Fproducts%2Fsales-smart%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsales-enablement%26source%3Dcategory&order=g2_score&page=6#product-list)
- [7](/categories/sales-enablement?open_modal_url=%2Fproducts%2Fsales-smart%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsales-enablement%26source%3Dcategory&order=g2_score&page=7#product-list)
- …
- [10](/categories/sales-enablement?open_modal_url=%2Fproducts%2Fsales-smart%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsales-enablement%26source%3Dcategory&order=g2_score&page=10#product-list)
- [11](/categories/sales-enablement?open_modal_url=%2Fproducts%2Fsales-smart%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsales-enablement%26source%3Dcategory&order=g2_score&page=11#product-list)
- [Next ›Next ›](/categories/sales-enablement?open_modal_url=%2Fproducts%2Fsales-smart%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fsales-enablement%26source%3Dcategory&order=g2_score&page=4#product-list)

Spotlight Categories

[SaaS Backup Software](https://www.g2.com/categories/saas-backup)

[Media Monitoring Software](https://www.g2.com/categories/media-monitoring)

[Demo Automation Software](https://www.g2.com/categories/demo-automation)

[Employee Engagement Software](https://www.g2.com/categories/employee-engagement)

[Contact Center Workforce Software](https://www.g2.com/categories/contact-center-workforce)

Similar Categories

- [AI Sales Roleplay Tools](/categories/ai-sales-roleplay-tools)
- [Conversation Intelligence](/categories/conversation-intelligence)
- [Digital Sales Room](/categories/digital-sales-room)
- [Email Tracking](/categories/email-tracking)

- [Lead-to-Account Matching and Routing](/categories/lead-to-account-matching-and-routing)
- [Outbound Call Tracking](/categories/outbound-call-tracking)
- [Sales Coaching](/categories/sales-coaching)
- [Sales Engagement](/categories/sales-engagement)

- [Salesforce CRM Document Generation](/categories/salesforce-crm-document-generation)
- [Sales Performance Management](/categories/sales-performance-management)
- [Sales Planning](/categories/sales-planning)
- [Sales Training and Onboarding](/categories/sales-training-and-onboarding)

[Browse Sales Enablement Themes](/categories/sales-enablement/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated April 9, 2026

Sales enablement software provides sales teams with centralized access to content, coaching, training, and insights that improve sales productivity and help accelerate revenue growth. These tools ensure sellers can find, share, and track engagement with the most relevant content throughout the sales process.

### Core Capabilities of Sales Enablement Software

To qualify for inclusion in the Sales Enablement category, a product must:

- Act as a repository for marketing and sales content used by sales representatives.
- Allow users to upload collateral or build and edit content directly within the tool.
- Provide analytics and reporting that track engagement or internal usage of enablement resources.
- Offer sales coaching, training, or onboarding programs with feedback and actionable insights such as pitch reviews, role-play simulations, call analysis, and learning assessments.
- Integrate with [CRM software](https://www.g2.com/categories/crm) and other third-party systems.

### Common Use Cases for Sales Enablement Software

- Centralizing collateral such as customer-facing content, sales playbooks, and training materials so teams can easily find and use the most relevant resources.
- Helping sales teams prepare for meetings by quickly locating and personalizing decks, case studies, or one-pagers.
- Supporting new product or feature launches by distributing updated messaging, demo scripts, and competitive insights.
- Providing ongoing coaching and skill development through pitch practice, call analysis, and AI-driven feedback.
- Measuring content effectiveness by tracking usage, engagement, and impact on deal progression or win rates.
- Ensuring consistent messaging and branding across the sales organization by updating and controlling approved content.
- Enabling account-based strategies with tailored content recommendations for specific industries, personas, or key accounts.
- Extending enablement resources to partners or channel sellers to ensure aligned training and content usage.

### How Sales Enablement Software Differs from Other Tools

Sales enablement software centralizes internal and customer-facing resources, such as case studies, message templates, demo videos, and playbooks, while also supporting sales readiness through coaching and training capabilities. Revenue enablement software extends similar functionality to revenue teams and broader go-to-market (GTM) teams. Sales enablement platforms often integrate with [content management systems (CMS)](https://www.g2.com/categories/cms-tools) and [sales engagement software](https://www.g2.com/categories/sales-engagement) to streamline workflows and improve reporting.

### Insights from G2 on Sales Enablement Software

Based on category trends on G2, the value of unified content access, detailed engagement analytics, and AI-driven coaching that strengthen sales readiness and improve conversion outcomes.

Show More

* * *

## How Do You Choose the Right Sales Enablement Software?

### What You Should Know About Sales Enablement Software

### What is Sales Enablement Software?

Sales enablement software provides sales professionals with a repository of marketing collateral and playbooks for all aspects of the selling cycle. These solutions enable sales reps to find the right content, at the right time, to provide to prospects and speed up the sales cycle. Collateral that can be found in sales enablement products may include case studies, competitive comparisons, infographics, or any other collateral that may address a prospect’s needs or inquiries. These solutions provide organizations with insights into prospect engagement on specific pieces of content and ensure that marketing and sales are aligned on messaging and product positioning. 

### What are the Common Features of Sales Enablement Software?

The following are some core features within sales enablement software that can help users make the most of them:

**Content creation:** Some sales enablement tools provide the ability to build sales content within the product. This enables teams to consistently update content, as needed, and create new content in real time to ensure sales organizations have the necessary materials. 

**Content storage:** A key feature of these tools is the storage of content in a central repository. This is essential to enabling salespeople to find the right content in a user-friendly manner and increases sales productivity by spending less time managing content.

**Analytics:** These solutions provide analytics into what pieces of content are being engaged with and who is engaging with them. Content analytics helps marketing teams tailor their content based on customer engagement and supports sales productivity by tailoring outreach based on engagement signals. Businesses can also get insights into sales analytics by learning which content is most effective for each sales stage and its impact on sales pipelines.

**Advanced search:** Sales enablement tools provide the ability to search through collateral to find the desired sales content and increase sales performance and productivity. 

**Presentation:** Some tools can present content to prospects in real time or seamlessly via social media or email to engage prospects with relevant collateral. 

### What are the Benefits of Sales Enablement Software?

Sales enablement solutions offer various benefits to organizations, including: 

**Increased productivity:** Sales enablement tools increase sales productivity by allowing sales reps to find the right content in real time to enhance outreach efforts. These solutions hold essential collateral for salespeople to find and provide to prospects in follow-up messages based on stated needs or interests or follow key sales playbooks to progress prospects through the sales pipeline. 

**Efficient training and onboarding:** By leveraging a sales enablement tool, organizations can enhance training and onboarding efforts by centralizing information for salespeople to learn sales processes and best practices and enhance the user experience. These tools can assist in expediting the learning process for innovation companies offering new product enhancements, updated competitive battlecards, changes to a sales methodology, etc., to ensure businesses optimize team performance and close deals. 

**Consistent messaging:** These solutions are critical for sales content management by ensuring that salespeople leverage up-to-date sales content consistent with an organization’s methodology. Companies frequently alter messaging based on competitive positioning and buyers’ ever-changing needs, so sales enablement solutions ensure that reps leverage the right content for sales opportunities. 

**Enhanced buyer engagement:** Sales enablement tools provide metrics into content analytics by highlighting when, who, and how often, specific content is engaged with. These insights provide feedback on the success of specific content and can lead to better-targeted and personalized collateral based on specific personas, interests, and needs.

### Who Uses Sales Enablement Software?

**Sales teams:** Salespeople leverage sales enablement solutions to identify the most relevant content to provide prospects. These solutions empower reps to find the right content in real time by searching through the user-friendly repository. Reps can then track customer interactions on the content to understand if the content was engaged with and for how long to assist in timely outreach. Sales teams can also leverage these tools to speed up onboarding and sales training by providing a central location for new team members to educate themselves on playbooks and sales enablement strategy. 

**Marketing teams:** Marketing teams leverage these solutions to create or import content to ensure sales reps use accurate messaging. Through analytics and measuring engagement, marketing teams can also track how valuable each piece of content is. 

**Channel partners:** These solutions can be leveraged by channel partners to streamline sales training and education on a product. By centralizing content, channel partners can easily learn the sales process and playbooks to optimize sales cycles and close deals faster. 

#### Software Related to Sales Enablement Software

Related solutions that can be used together with sales enablement software include:

[Sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) **:** Sales enablement solutions can work in tandem with sales training and onboarding tools to accelerate sales onboarding and sales coaching best practices. Training and onboarding tools may integrate with sales enablement solutions to retrieve sales content and streamline training and onboarding efforts. 

[Customer relationship management (CRM) software](https://www.g2.com/categories/crm) **:** As the system of record, sales enablement tools must integrate with an organization’s sales CRM to ensure that interactions are recorded in real time to enhance outreach efforts. This will allow sales leaders to understand what sales content has been provided to prospects and aid in progressing them through the sales pipeline. 

[Sales performance management software](https://www.g2.com/categories/sales-performance-management) **:** These solutions may integrate with sales performance management platforms to uncover which sales content salespeople have leveraged and understand its impact on sales pipelines and overall sales performance. 

[Email tracking software](https://www.g2.com/categories/email-tracking) **:** Sales enablement platforms may integrate with email tracking software to streamline the outreach process and attach sales content to sales and marketing messaging for specific email templates or campaigns. 

[Sales engagement software](https://www.g2.com/categories/sales-engagement) **:** Sales engagement platforms can leverage the sales content within sales enablement tools to assist in the automation of sales outreach and identify the right content to provide prospects in follow-ups or other workflows. 

### Challenges with Sales Enablement Software

Sales enablement solutions can come with their own set of challenges. 

**Up-to-date content:** Organizations frequently change their sales enablement strategy and content to stay competitive and up-to-date with product enhancements and the competitive landscape. Sales content management can be complex for organizations that serve a variety of personas or solve multiple pain points. Ensuring that sales content is relevant is a continual difficulty faced by marketing and sales enablement teams. 

**Training and on-ramping inefficiencies:** Sales enablement tools seek to reduce the time it takes to onramp salespeople by providing a centralized location with resources. However, if sales reps are unable to find the right content easily, it can hinder their training and result in decreased sales performance. 

**Misaligned between departments:** A problem that can be faced with sales enablement is a misalignment between marketing and sales departments. Marketing may seek to drive narratives or collateral that is not useful to sellers and customers. It is critical that content is optimized and both departments agree on positioning and messaging to make the sales enablement strategy most effective. 

### How to Buy Sales Enablement Software

#### Requirements Gathering (RFI/RFP) for Sales Enablement Software

Requirements gathering for sales enablement tools is critical to ensure that the business is leveraging a product that meets its needs. To do so, companies must evaluate the software based on their critical needs, as provided below. 

#### Compare Sales Enablement Products

**Create a long list**

Long lists are created by eliminating software solutions that do not provide critical functionality. To make a long list for a sales enablement tool, a buyer should evaluate the essential functions and analyze which product provides the necessary functionality. A typical long list should not contain more than 10 products unless there are many similar options. In this case, buyers should consider a product’s ability to integrate with existing software, customization, mobile accessibility, and ease of use. 

**Create a short list**

From the long list of sales enablement vendors, it is helpful to narrow down the list and develop a shorter list of contenders, preferably no more than three to five. With this in hand, businesses can produce a matrix to compare the various offerings’ features, compatibility, and pricing. 

**Conduct demos**

To ensure the comparison is thoroughgoing, businesses should try a demo or free trial for each software solution on the shortlist with the same use cases and criteria. This will allow the business to evaluate like for like and see how each product stacks up against the competition. 

#### Selection of Sales Enablement Software

**Choose a selection team**

Sales enablement software is a critical part of the sales tech stack that impacts various parts of the sales and marketing departments. It is critical to consider input and qualification criteria from each department that will leverage the software, as needs and use cases may vary. The selection committee for a sales enablement solution may consist of a member from each department impacted by the software, such as a sales leader, a sales enablement manager, a marketing representative, a customer success manager, and an IT professional to ensure software compatibility. The selection committee will be responsible for assessing each use case and ensuring it meets the agreed-upon criteria. 

**Negotiation**

When negotiating a software purchase, buyers should seek the best price and ask about any discounts for which their business may qualify. It is critical to ensure all aspects of support that will be required, such as potential storage capacities, implementation fees, ongoing support fees, additional integrations, among others. 

**Final decision**

After the negotiation stage is conducted, the final decision requires buy-in from everyone on the selection committee. It’s important to ensure that everyone is aligned and all requirements are met.