# Best Sales Analytics Software for Medium-Sized Businesses - Page 3 ## How Many Sales Analytics Software Products Does G2 Track? **Total Products under this Category:** 204 ### Category Stats (Jul 2026) - **Average Rating:** 4.48/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Akoonu RevWorks (+1.83%) - Among all products in this category, Akoonu RevWorks recorded the largest rating increase compared to last month _Last updated: July 27, 2026_ ## How Does G2 Rank Sales Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 120,700+ Authentic Reviews - 204+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Sales Analytics Software ![G2 Grid® for Sales Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sales-analytics/grids.png?focus%5B%5D=506&focus%5B%5D=6227&focus%5B%5D=24724&focus%5B%5D=1619&focus%5B%5D=509&focus%5B%5D=576&focus%5B%5D=1333617&focus%5B%5D=7788) Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot Sales Hub, Gong, Pipedrive, SAP Sales Cloud, Zoho CRM, Substrata, and Clari. Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-analytics/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=gong&focus%5B%5D=pipedrive&focus%5B%5D=sap-sap-sales-cloud&focus%5B%5D=zoho-crm&focus%5B%5D=substrata-substrata&focus%5B%5D=clari&segment=mid-market) **Sponsored** ### SAP Sales Cloud SAP Sales Cloud is a cutting-edge sales automation platform / CRM that helps organizations make intelligent selling simple, through connection, insight, and adaptability. Leveraging SAP Sales Cloud, organizations can connect and optimize sales processes. Connect data and sales processes: Unite data, processes, and people to deliver effective sales engagements that drive revenue and customer loyalty Leverage insight to accelerate sales: Guide sales actions through intelligent recommendations that remove guesswork and help sellers focus on the right business Adapt and capture new opportunities: Provide the flexibility to overcome challenges and unique requirements as they shift with new market opportunities [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=626&secure%5Bchosen_at%5D=2026-07-28T17%3A02%3A08Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=509&secure%5Bresource_id%5D=626&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-analytics%2Fmid-market%3Fpage%3D3&secure%5Btoken%5D=8b86cfa580dd6bfadde1dfd34d61200764dc06b65cc7b205242bf1c3ab425fe9&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fproducts%2Fcrm%2Fsales-cloud.html&secure%5Burl_type%5D=paid_promos) [ Discern ](https://www.g2.com/products/discern/reviews) By [Discern AI, Inc.](https://www.g2.com/sellers/discern-ai-inc) [ 4.8/5(22) ](https://www.g2.com/products/discern/reviews) What do users say? Users consistently praise the ease of use and speed of implementation of Discern, noting that it significantly reduces the time spent on data reporting and analysis. The intuitive interface and respon Pros and Cons [ Ease of Use (6) ](https://www.g2.com/products/discern/reviews?qs=pros-and-cons)[ Data Inaccuracy (3) ](https://www.g2.com/products/discern/reviews?qs=pros-and-cons) [ Zoho Analytics ](https://www.g2.com/products/zoho-analytics/reviews) By [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) [ 4.2/5(285) ](https://www.g2.com/products/zoho-analytics/reviews) What do users say? Users consistently praise the user-friendly interface and powerful data visualization capabilities of Zoho Analytics, which make it easy to create insightful reports and dashboards. The seamless integ Pros and Cons [ Ease of Use (39) ](https://www.g2.com/products/zoho-analytics/reviews?qs=pros-and-cons)[ Learning Curve (22) ](https://www.g2.com/products/zoho-analytics/reviews?qs=pros-and-cons) [ Scratchpad ](https://www.g2.com/products/scratchpad/reviews) By [Scratchpad](https://www.g2.com/sellers/scratchpad) [ 4.8/5(1,493) ](https://www.g2.com/products/scratchpad/reviews) What do users say? Users consistently praise Scratchpad for its ease of use and time-saving capabilities, allowing sales professionals to update Salesforce records quickly and efficiently. The intuitive interface and se Pros and Cons [ CRM Integration (4) ](https://www.g2.com/products/scratchpad/reviews?qs=pros-and-cons)[ Missing Features (2) ](https://www.g2.com/products/scratchpad/reviews?qs=pros-and-cons) [ Nutshell ](https://www.g2.com/products/nutshell/reviews) By [Nutshell](https://www.g2.com/sellers/nutshell) [ 4.3/5(1,443) ](https://www.g2.com/products/nutshell/reviews) What do users say? Users consistently praise the intuitive interface and ease of use of Nutshell, which allows teams to quickly adopt the software without extensive training. The platform effectively streamlines workflo Pros and Cons [ Ease of Use (379) ](https://www.g2.com/products/nutshell/reviews?qs=pros-and-cons)[ Missing Features (172) ](https://www.g2.com/products/nutshell/reviews?qs=pros-and-cons) [ OneUp Sales ](https://www.g2.com/products/oneup-sales/reviews) By [Stormburst Studios](https://www.g2.com/sellers/stormburst-studios) [ 4.9/5(172) ](https://www.g2.com/products/oneup-sales/reviews) What do users say? Users consistently praise the ease of use and customization options of OneUp Sales, highlighting how it simplifies tracking KPIs and enhances team motivation through gamification. The intuitive interf Pros and Cons [ Ease of Use (34) ](https://www.g2.com/products/oneup-sales/reviews?qs=pros-and-cons)[ Performance Efficiency (7) ](https://www.g2.com/products/oneup-sales/reviews?qs=pros-and-cons) [ cube19 ](https://www.g2.com/products/cube19/reviews) By [cube19](https://www.g2.com/sellers/cube19) [ 4.8/5(99) ](https://www.g2.com/products/cube19/reviews) What do users say? Users consistently praise the ease of use and real-time analytics provided by Cube19, which help them track performance and make informed decisions quickly. The intuitive interface and customizable fe [ CONQUER ](https://www.g2.com/products/conquer/reviews) By [CONQUER](https://www.g2.com/sellers/conquer) [ 4.3/5(126) ](https://www.g2.com/products/conquer/reviews) What do users say? Users consistently praise the ease of use and customer support of the product, highlighting how it streamlines calling and tracking processes, which enhances productivity. Many appreciate the ability Pros and Cons [ Ease of Use (4) ](https://www.g2.com/products/conquer/reviews?qs=pros-and-cons)[ Call Issues (3) ](https://www.g2.com/products/conquer/reviews?qs=pros-and-cons) [ ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews) By [ActiveCampaign](https://www.g2.com/sellers/activecampaign) [ 4.4/5(14,740) ](https://www.g2.com/products/activecampaign/reviews) What do users say? Users consistently praise the ease of use and powerful automation features of ActiveCampaign, highlighting how intuitive the platform is for managing email campaigns and customer relationships. Many a Pros and Cons [ Ease of Use (848) ](https://www.g2.com/products/activecampaign/reviews?qs=pros-and-cons)[ Learning Curve (419) ](https://www.g2.com/products/activecampaign/reviews?qs=pros-and-cons) [ klenty ](https://www.g2.com/products/klenty/reviews) By [Klenty](https://www.g2.com/sellers/klenty) [ 4.6/5(390) ](https://www.g2.com/products/klenty/reviews) What do users say? Users consistently praise the ease of use and intuitive interface of Klenty, which simplifies the process of automating email outreach and managing sales campaigns. The platform's strong customer supp Pros and Cons [ Automation (20) ](https://www.g2.com/products/klenty/reviews?qs=pros-and-cons)[ Integration Issues (10) ](https://www.g2.com/products/klenty/reviews?qs=pros-and-cons) [ Outreach ](https://www.g2.com/products/outreach/reviews) By [Outreach](https://www.g2.com/sellers/outreach) [ 4.3/5(3,574) ](https://www.g2.com/products/outreach/reviews) What do users say? Users consistently praise the ease of use and powerful automation features of Outreach, which streamline sales processes and enhance productivity. The seamless integration with CRMs like Salesforce al Pros and Cons [ Ease of Use (80) ](https://www.g2.com/products/outreach/reviews?qs=pros-and-cons)[ Missing Features (32) ](https://www.g2.com/products/outreach/reviews?qs=pros-and-cons) [ Backstory ](https://www.g2.com/products/people-ai-backstory/reviews) By [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d) [ 4.5/5(630) ](https://www.g2.com/products/people-ai-backstory/reviews) What do users say? Users consistently praise the ease of use and time-saving capabilities of People.ai, noting that it significantly streamlines Salesforce updates and enhances productivity. The intuitive interface allo Pros and Cons [ Helpful (3) ](https://www.g2.com/products/people-ai-backstory/reviews?qs=pros-and-cons) [ Weflow ](https://www.g2.com/products/weflow/reviews) By [Weflow](https://www.g2.com/sellers/weflow) [ 4.6/5(121) ](https://www.g2.com/products/weflow/reviews) What do users say? Users consistently praise Weflow for its ease of use and ability to streamline Salesforce updates, significantly reducing time spent on administrative tasks. The intuitive interface and seamless integ Pros and Cons [ Accuracy (1) ](https://www.g2.com/products/weflow/reviews?qs=pros-and-cons)[ Salesforce Integration (1) ](https://www.g2.com/products/weflow/reviews?qs=pros-and-cons) [ Fullcast ](https://www.g2.com/products/fullcast-inc-fullcast/reviews) By [Fullcast, Inc.](https://www.g2.com/sellers/fullcast-inc) [ 4.6/5(460) ](https://www.g2.com/products/fullcast-inc-fullcast/reviews) What do users say? Users consistently praise the ease of use and intuitive interface of Copy.ai, which allows for quick content generation across various formats. Many find it particularly valuable for overcoming writer Pros and Cons [ Helpful (13) ](https://www.g2.com/products/fullcast-inc-fullcast/reviews?qs=pros-and-cons)[ Learning Curve (5) ](https://www.g2.com/products/fullcast-inc-fullcast/reviews?qs=pros-and-cons) [ Workbooks ](https://www.g2.com/products/workbooks/reviews) By [Workbooks](https://www.g2.com/sellers/workbooks) [ 4.3/5(574) ](https://www.g2.com/products/workbooks/reviews) What do users say? Users consistently praise the ease of use and customization options of Workbooks, highlighting its intuitive interface that simplifies complex tasks. The responsive customer support further enhances t Pros and Cons [ Ease of Use (16) ](https://www.g2.com/products/workbooks/reviews?qs=pros-and-cons)[ Learning Curve (8) ](https://www.g2.com/products/workbooks/reviews?qs=pros-and-cons) [ Bigtincan Engagement ](https://www.g2.com/products/bigtincan-engagement/reviews) By [Bigtincan](https://www.g2.com/sellers/bigtincan) [ 4.1/5(592) ](https://www.g2.com/products/bigtincan-engagement/reviews) What do users say? Users consistently praise the product for its seamless integration with CRM systems, which significantly reduces manual data entry and administrative tasks. The automation features allow sales teams t - [‹ Prev‹ Prev](/categories/sales-analytics/mid-market?order=g2_score&page=2#product-list) - [1](/categories/sales-analytics/mid-market?order=g2_score#product-list) - [2](/categories/sales-analytics/mid-market?order=g2_score&page=2#product-list) - 3 - [4](/categories/sales-analytics/mid-market?order=g2_score&page=4#product-list) - [5](/categories/sales-analytics/mid-market?order=g2_score&page=5#product-list) - [Next ›Next ›](/categories/sales-analytics/mid-market?order=g2_score&page=4#product-list) Spotlight Categories [HCM Software](https://www.g2.com/categories/hcm-software) [Multi-Country Payroll Software](https://www.g2.com/categories/multi-country-payroll) [CPQ Software](https://www.g2.com/categories/cpq) [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms) [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) Similar Categories - [CRM](/categories/crm) - [Sales Compensation](/categories/sales-compensation) - [AI Sales Assistant](/categories/ai-sales-assistant) - [Auto Dialer](/categories/auto-dialer) - [Contract Analytics](/categories/contract-analytics) - [Contract Lifecycle Management (CLM)](/categories/contract-lifecycle-management-clm) - [Contract Management](/categories/contract-management) - [Customer Revenue Optimization](/categories/customer-revenue-optimization) - [E-Signature](/categories/e-signature) - [Field Sales](/categories/field-sales) - [Other Sales](/categories/other-sales) - [Partnerships Management](/categories/partnerships-management) - [PreSales](/categories/presales) - [Quote Management](/categories/quote-management) - [Revenue AI Platforms](/categories/revenue-ai-platforms) [Browse Sales Analytics Themes](/categories/sales-analytics/themes) ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung") JJ Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung) Updated Products classified in the overall Sales Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Sales Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Sales Analytics category. In addition to qualifying for inclusion in the Sales Analytics Software category, to qualify for inclusion in the Medium-Sized Business Sales Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. Show More * * * ## How Do You Choose the Right Sales Analytics Software? ### What You Should Know About Sales Analytics Software ### What is Sales Analytics Software? Sales analytics software estimates the likelihood of sales outcomes using algorithms based on existing [CRM software](https://www.g2.com/categories/crm) data. In other words, sales analytics tools are meant to simplify sales forecasting and present predictive sales data in the form of statistical datasets and reports. Data is collected, modeled, analyzed, and then deployed within the tool in a readable manner that sales teams can filter and analyze. One of the major perks of sales analytics software is the ability to automate sales pipeline pattern tracking, eliminating the time-consuming task of tracking this data manually via spreadsheets. In terms of forecasting, teams can analyze pipeline activity over a period of time and compare multiple forecast models without the hassle of manually building a report. Key Benefits of Sales Analytics Software - View sales data in a variety of different ways - Improve sales forecasting - Evaluate sales performance more precisely - Identify challenges encountered by your sales team - Manage your sales pipeline and solve problems before they arise ### Why Use Sales Analytics Software? This type of tool ultimately helps sales teams make more successful decisions. It also helps teams analyze their overall sales process and recognize better sales opportunities. Compiled datasets can be used to examine pipeline insights in an effort to understand where sales are being lost, which industries generate the most success, and which sales tactics are most effective. While this feature is the lifeblood of the tool, there are a few other reasons to implement a sales analytics software: **More quick wins —** Sales analytics help visualize sales projects and cross-selling opportunities that are considered easy to win based on forecasting patterns and pipeline location. This data helps sales teams prioritize projects that are most likely to make it through to the end of the pipeline and ultimately become a customer. The datasets also visualize the potential for risky sales, allowing managers to spend more time planning and analyzing the correct pathway to a win. **Team analytics —** Not only do sales analytics tools help visualize sales data, but they also measure team analytics. Sales managers are able to keep track of the progress and performance of each sales team member, easily identifying the most successful team members and the efficiency of the team overall. [Sales gamification software](https://www.g2.com/categories/sales-gamification) can typically be integrated with sales analytics software for additional team motivation. **Integrations —** Sales analytics solutions easily integrate with other types of sales software offerings. By integrating with other sales software tools, you will also likely be able to simplify the workflow of your sales team. Rather than having several different tools open at a time, all of the information from all of your software will be accessible from one spot. ### Who Uses Sales Analytics Software? Sales analytics software is, unsurprisingly, a big asset to sales teams as a whole. Depending on the department, the tool is helpful in a variety of ways: **Sales representatives —** Sales teams use sales analytics tools for forecasting sales outcomes, which efficiently helps with prioritizing easy versus difficult sales projects and helps measure the potential of closing sales. **Sales operations —** Sales representatives often use sales analytics on their own, but sales operations teams help representatives filter and understand the effectiveness of particular datasets and help convey project success, where needed. The goal of sales operations teams is to help representatives focus on selling, so operations teams typically handle the project management and training with the tool depending on the experience representatives have with understanding the datasets involved. **Sales managers —** Sales managers are able to keep track of the progress and performance of each sales team member, easily identifying the most successful team members and the efficiency of the team overall. ### Sales Analytics Software Features **Dashboards —** Sales analytics tools differ in the type and customizability of their dashboards. Some products offer dashboards that are highly dynamic, allowing you to view data in a large number of ways by segmenting information. Others have dashboards that are more static, so sales teams cannot customize them. These options are often less expensive and typically easier for sales representatives to manage. **Forecasting analytics —** Forecasting analytics alleviates human error by automating forecasting predictions and eliminating the need for modeling manually via spreadsheets. The forecasting features provide informative datasets in a visual format to help sales teams predict sales outcomes. **Mobile capabilities —** Sales teams, especially outside sales teams, are often on the go and rely on mobile phones to take care of a lot of their sales functions. Many solutions offer dataset visualization across multiple platforms, including mobile. **Lead analytics —** A beneficial use for sales analytics software is predictive lead scoring, which identifies trends in the customer pipeline and uses these trends to predict how far along a lead is in the pipeline. This allows sales teams to qualify and prioritize opportunities based on which leads are most likely to close. This feature works similarly, and can be integrated with, [sales intelligence software](https://www.g2.com/categories/sales-intelligence). ### Trends Related to Sales Analytics Software **AI capabilities —** While sales analytics tools already incorporate machine learning algorithms to evaluate sales performance, as well as predict future sales outcomes, artificial intelligence (AI) is gearing up to make a bigger impact on the tool and sales software in general. AI is predicted to help incorporate more real-time insights for more on-demand sales opportunities. With real-time models and instant datasets, sales teams can make more sales in shorter periods of time without additional manual effort. ### Software and Services Related to Sales Analytics Software [**Predictive analytics software**](https://www.g2.com/categories/predictive-analytics) **—** Predictive analytics software is a tool used to create algorithmic statistical datasets based on historical data patterns to better understand customers, products, and partners. It also helps identify potential risks and opportunities for a company overall. [**AI sales assistant software**](https://www.g2.com/categories/ai-sales-assistant) **—** Like sales analytics software, AI sales assistant software is also a time-saving tool for sales teams. The software’s main features include automating tasks and processes like lead qualification, lead follow-up, pipeline management, forecasting, meeting scheduling, and data entry.