# Best Rewards and Incentives Software with B2C Capabilities - Page 3

## How Many Rewards and Incentives Software Products Does G2 Track?

**Total Products under this Category:** 180

### Category Stats (Aug 2026)

- **Average Rating:** 4.59/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Incentivesmart Customer Loyalty (+1.25%) - Among all products in this category, Incentivesmart Customer Loyalty recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Rewards and Incentives Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 61,000+ Authentic Reviews
- 180+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Rewards and Incentives Software
 ![G2 Grid® for Rewards and Incentives Software plotting products by satisfaction and market presence](https://www.g2.com/categories/rewards-and-incentives/grids.png?focus%5B%5D=40682&focus%5B%5D=21084&focus%5B%5D=17633&focus%5B%5D=122148&focus%5B%5D=17634&focus%5B%5D=102938&focus%5B%5D=121516&focus%5B%5D=118605)

Highlighted products: Awardco, Culture Cloud by O.C. Tanner, Achievers, Nectar, Workhuman Social Recognition, Guusto, Giftogram, and Tremendous.

Underlying data: [Grid® JSON](https://www.g2.com/categories/rewards-and-incentives/grids.json?focus%5B%5D=awardco&focus%5B%5D=culture-cloud-by-o-c-tanner&focus%5B%5D=achievers&focus%5B%5D=nectar&focus%5B%5D=workhuman-social-recognition&focus%5B%5D=guusto&focus%5B%5D=giftogram&focus%5B%5D=tremendous)

**Sponsored**

### Bizagi

Bizagi is an enterprise platform for business orchestration and AI automation, enabling organizations to design, automate, and run complex end-to-end processes that bring together people, AI agents, systems, and data. Unlike point AI tools, Bizagi is the operational layer where AI, processes, and enterprise systems work together: governed, auditable, and production-ready. Built on more than two decades of enterprise process expertise, Bizagi brings the depth of operational knowledge that newer AI platforms simply have not had time to develop. That foundation is what makes Bizagi's AI story credible where others are still experimental. Bizagi's native AI capabilities are built directly into the platform. AI Agents are reusable, GenAI-powered assistants configured in the AI Hub, capable of content generation, document analysis, classification, summarization, and more. They can be invoked from processes, interfaces, or other agents, and integrate via connectors and Model Context Protocol to reach internal and external systems. AI Workers automate repetitive tasks inside forms and workflows by analyzing rules, field history, and process context, operating in supervised or more autonomous modes and improving through reinforcement learning. Ask Ada, Bizagi's conversational analytics assistant, lets users query business data in natural language and receive answers, charts, and insights, all within Bizagi's role and permission model and grounded in both process data and enterprise documents through a built-in RAG knowledge layer. Governance is central, not optional. Bizagi runs on Microsoft Azure with Private OpenAI integration, keeping sensitive data within a secure perimeter. AI features require deliberate configuration and deployment. Generative AI capabilities are intentionally built into workflows rather than casually enabled, and Data Domains, Personas, and Bizagi's role model control precisely what any AI capability can access and how results can be used. Customers see results fast. Stone Coast Fund Services reduced processing time by 80% across more than 25,000 annual service requests, going live in six weeks. Bizagi's AI Ignite packages take organizations from zero to live AI Agents or AI Assistants in approximately seven weeks, combining software and professional services to de-risk early projects. With over 1,000 enterprise implementations across financial services, manufacturing, healthcare, and government, Bizagi is named in the 2025 Gartner Magic Quadrant for Business Orchestration and Automation Technologies (BOAT), Microsoft Certified for AI in Financial Services and Manufacturing, and a G2 leader across Agentic AI, AI Agents for Business Operations, BPM, and Digital Process Automation. Customers include DHL, Unilever, Caterpillar, and Old Mutual. For more information, visit bizagi.com.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1114&secure%5Bchosen_at%5D=2026-08-14T12%3A45%3A07Z&secure%5Bdisplayable_resource_id%5D=1614&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=20785&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=20785&secure%5Bresource_id%5D=1114&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Frewards-and-incentives%2Ff%2Fb2c%3Ffilters%255BUse%2BCase%255D%255B%255D%3D1002228%26page%3D3&secure%5Btoken%5D=10b9a2bcbaab1c95c82c3dd2640f2d09f0387bfabc8529601d106da1df502739&secure%5Burl%5D=https%3A%2F%2Fwww.bizagi.com%2Fen%2Fprocess-orchestration-with-bizagi%3Futm_source%3DG2%26utm_medium%3Dthird_party%26utm_campaign%3DTech-GL-2026_05-Content-G2_Clicks_Orchestration&secure%5Burl_type%5D=custom_url)

### [versEcard](https://www.g2.com/products/versecard/reviews)

Self-Service Networks' GiftWise+ program handles all aspects of your gift card program for a flat monthly fee

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate versEcard?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)

#### Who Is the Company Behind versEcard?

- **Seller:** [Self Servicenetworks](https://www.g2.com/sellers/self-servicenetworks)
- **Year Founded:** 1996
- **HQ Location:** Middletown, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23cb4e7c0207153b41de2f8ef9461d6cb805f9af359a8ff6576ed6057d4d6448&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fself-service-networks&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of versEcard?

**["This is the future!"](https://www.g2.com/survey_responses/versecard-review-4350660)**

**Rating:** 4.5/5.0 stars

_— Verified User in Accounting_

[Read full review](https://www.g2.com/survey_responses/versecard-review-4350660)

#### What Are G2 Users Discussing About versEcard?

- [What is versEcard used for?](https://www.g2.com/discussions/what-is-versecard-used-for)

### [Giftly Corporate](https://www.g2.com/products/giftly-corporate/reviews)

Giftly is revolutionizing the way people give and receive gifts.San Francisco-based startup upending the $100B-a-year gift card market by making gift cards more personal, customizable, beautiful, and fun than ever before.

#### Who Is the Company Behind Giftly Corporate?

- **Seller:** [Giftly](https://www.g2.com/sellers/giftly)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, US
- **Twitter:** @Giftly  
623 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=952b603f272fa67d510eb91171ca79813dd450d9f5591a7390782c4f2dd15bfa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2204316&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Mooments](https://www.g2.com/products/mooments/reviews)

Mooments provides solutions and tools in the digital gifting space (e gift cards) in the Southeast Asia region. Mooments Processing Suite is build for large-scale brands to manage their omnichannel digital gifting programs through a mix of API suite, dashboards and consulting services. And Mooments Distribution Solutions are aimed at mid-scale and enterprise companies intending to access a digital gift card marketplace for their use cases - employee engagement, loyalty, and incentive programs.

#### Who Is the Company Behind Mooments?

- **Seller:** [Mooments (Volyty)](https://www.g2.com/sellers/mooments-volyty)
- **Year Founded:** 2015
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee47031af483ea8777c5d05d6509aa2733c67cff800ea8a9f2f6fc812b7c9ae5&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmooments&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [Perx Rewards](https://www.g2.com/products/perx-rewards/reviews)

Modern consumers expect more value from their purchases and membership than ever before. From supermarkets to mobile networks, banks to fitness facilities - rewards and perks are rapidly becoming an expectation in an era where value has never been more scrutinised. Perx Rewards was designed exclusively for enterprise organisations, providing a ‘plug and play’ white label loyalty solution, with instant access to rewards and benefits from practically every major brand. Scalable with audiences from 1,000 to 1,000,000+ our ‘always on’ rewards model, offers huge value at scale providing thousands of pounds worth of value and tangible savings to end users whilst delivering huge ROI for our clients.

#### Who Is the Company Behind Perx Rewards?

- **Seller:** [Perx Rewards](https://www.g2.com/sellers/perx-rewards)
- **Year Founded:** 2019
- **HQ Location:** Manchester, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=848735f29d91555c7fc4f2e11e95ccf15450942e6fc1e7e21fcddd1372113c9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpropello-cloud&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [Rewards By GCOW](https://www.g2.com/products/rewards-by-gcow/reviews)

GCOW is a US-based digital gift card solutions provider, founded in 2015. Our goal in creating GCOW is to provide a simple and easy-to-use FREE platform designed to simplify the rewarding or cash out process, lower redemption hurdles, and remove friction by allowing a seamless rollout of your rewards offerings. Use our FREE platform to instantly reward or cash out your recipients with gift cards, prepaid Visa® cards, and more. Our API and our client portal solutions can deliver digital gift cards from 600 brands worldwide, supporting 110 countries, 30 different currencies.

#### Who Is the Company Behind Rewards By GCOW?

- **Seller:** [GCOW- Digital Gift Card Solutions](https://www.g2.com/sellers/gcow-digital-gift-card-solutions)
- **Year Founded:** 2018
- **HQ Location:** Las Vegas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=331401a0884b59df720e266f9e036121e743b6609250e9239c197c5fb4b2d662&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandedcurrencysolutions&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Upstreet](https://www.g2.com/products/upstreet/reviews)

Upstreet facilitates a fractional share reward program between companies and their customers and/or employees.

#### Who Is the Company Behind Upstreet?

- **Seller:** [Upstreet](https://www.g2.com/sellers/upstreet)
- **Year Founded:** 2019
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c4261e65d80d4352a4512bf94a6119ecb3c80e2d96530c86f841da048e3b24a8&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fupstreet-co&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Wildfire](https://www.g2.com/products/wildfire/reviews)

Wildfire offers an enterprise-level white-label cashback rewards platform which allows established companies with existing, high-quality consumer audiences to easily offer cashback rewards for online shopping to their customers. In effect, partners work with us to easily create loyalty rewards programs, so their customers can enjoy the benefits of cashback and discounts for shopping without the time, effort, and expense of the partner building a rewards program in-house. Our suite of tools include turnkey shopping companions that meet the customer where they are, delivering coupons/discounts and cashback opportunities at just the right moment during their shopping journey. For the more technically inclined, we also offer APIs and datafeeds which partners can integrate into their existing programs or apps. The key with Wildfire is that our partners lean on the extensive technology backend Wildfire built to easily implement cashback rewards programs, but what their customers see is fully-customized to the partner’s own brand. Our partners, including some of the world’s largest banks, fintechs, and search engines, benefit from increased customer loyalty by delivering a strong money-maximizing shopping rewards benefit to their end users that “just works.“

#### Who Is the Company Behind Wildfire?

- **Seller:** [Wildfire Systems](https://www.g2.com/sellers/wildfire-systems)
- **Year Founded:** 2017
- **HQ Location:** Solana Beach, California, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7795e2dc2f0456c114f3572a9fac620b34109458f7d86f20519652b84aafaa4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwildfire-systems-inc&secure%5Burl_type%5D=linkedin_company_website)  
84 employees on LinkedIn®

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Below are the top-rated Rewards and Incentives Software with B2C capabilities, as verified by G2’s Research team. Real users have identified B2C as an important function of Rewards and Incentives Software. Compare different products that offer this feature so you can decide which is best for your business needs.

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