### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Revenue Operations & Intelligence (RO&I) Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Revenue Operations & Intelligence (RO&I) Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Revenue Operations & Intelligence (RO&I) Software Articles [![The Emerging Market for Revenue Operations and Intelligence Software](https://learn.g2.com/hubfs/RO&I-BB.jpg "The Emerging Market for Revenue Operations and Intelligence Software")](https://www.g2.com/articles/the-emerging-market-for-revenue-operations-and-intelligence-software) [ ### The Emerging Market for Revenue Operations and Intelligence Software ](https://www.g2.com/articles/the-emerging-market-for-revenue-operations-and-intelligence-software) Data forms the core of every business decision made today. However, disparate and siloed data disconnect processes, technologies, and people across various go-to-market (GTM) teams. Organizations have realized the importance of aligning their sales, marketing, and customer success teams to work together to utilize available data instead of just focusing on individual team goals. This is where revenue operations & intelligence (RO&I) software enters.  [ ![Blue Bowen](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Blue Bowen") BB ](https://learn.g2.com/author/blue-bowen) by Blue Bowen [![Increased Adoption of Revenue Operations Leads to New G2 Category](https://learn.g2.com/hubfs/revenue%20report.jpg "Increased Adoption of Revenue Operations Leads to New G2 Category")](https://www.g2.com/articles/revenue-operations-software-category) [ ### Increased Adoption of Revenue Operations Leads to New G2 Category ](https://www.g2.com/articles/revenue-operations-software-category) Over the last few years, businesses have started to understand that in order to retain customers and drive more predictable revenue, there needs to be better alignment with customer data across departments that are involved with influencing revenue.  [ ![Michael Gigante](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael Gigante") MG ](https://learn.g2.com/author/michael-gigante) by Michael Gigante ## Revenue Operations & Intelligence (RO&I) Software Glossary Terms [![Sales Mix](https://learn.g2.com/hubfs/G2CM_GI428_Glossary_Article_Images-%5BSales_Mix%5D_V1b.png "Sales Mix")](https://www.g2.com/glossary/sales-mix-definition) [Sales Mix](https://www.g2.com/glossary/sales-mix-definition) Sales mix is the portion of a single product’s sale within a company’s total sales. Learn more about how to calculate and improve it. by Sagar Joshi Explore our Technology Glossary Browse through dozens of terms to better understand the products you purchase and use everyday. [Find new features](https://www.g2.com/glossary) ## Revenue Operations & Intelligence (RO&I) Software Discussions 0 Question on: RevSure [Can users drill into individual deal or account journeys to view all underlying touchpoints and their attribution values?](/discussions/can-users-drill-into-individual-deal-or-account-journeys-to-view-all-underlying-touchpoints-and-their-attribution-values) Can users drill into individual deal or account journeys to view all underlying touchpoints and their attribution values? Yes. RevSure allows users to drill into individual deal and account journeys to view the underlying touchpoints behind attribution. Through the Journey Timeline, users can access a detailed timeline for a specific account or opportunity, showing every timestamped activity, engagement, and funnel movement across the buyer journey. This includes touchpoints such as web visits, emails, webinars, paid media, SDR activity, and other online or offline interactions. Users can also review how attribution is applied based on the selected model. For rules-based models, RevSure shows how pipeline or revenue credit is distributed according to the configured weighting logic. For AI-based attribution, users can review contribution weights and top conversion paths in the Funnel Conversion Attribution module to understand which campaigns, channels, and touchpoint sequences influenced conversion. Together, the Journey, Demand Generation Effectiveness, and Funnel Conversion Attribution modules provide full traceability into what happened in a deal or account journey and how those touchpoints contributed to pipeline and revenue. Answered: Diljeet Singh on August 4, 2026 [Your answer](/discussions/can-users-drill-into-individual-deal-or-account-journeys-to-view-all-underlying-touchpoints-and-their-attribution-values/comments/new?remote=true) 0 Question on: RevSure [How is your platform’s attribution logic made transparent to users (so they can understand how credit is allocated)?](/discussions/how-is-your-platform-s-attribution-logic-made-transparent-to-users-so-they-can-understand-how-credit-is-allocated) How is your platform’s attribution logic made transparent to users (so they can understand how credit is allocated)? RevSure makes attribution logic transparent through configurable rules, visible model outputs, and journey-level reporting. For rule-based attribution models, RevSure provides a white-box experience where users can view, configure, and audit the logic directly. This includes the conditions, dimensions, lookback windows, and custom weights used to assign credit. For AI-based attribution, RevSure exposes model outputs through the Funnel Conversion Attribution module, where users can see contribution percentages or weights assigned to campaigns, channels, and touchpoints across funnel stages. Users can also review top conversion paths to understand which sequences of interactions are driving attribution outcomes. RevSure’s Journey Module provides a visual, timestamped view of buyer activity, showing how each touchpoint is connected across the journey before conversion. For Marketing Mix Modeling, RevSure supports deeper model review, including discussion of priors, hyperparameters, diagnostics, features, and coefficients. This gives teams the ability to understand, validate, and explain how pipeline and revenue credit is allocated. Answered: Diljeet Singh on August 4, 2026 [Your answer](/discussions/how-is-your-platform-s-attribution-logic-made-transparent-to-users-so-they-can-understand-how-credit-is-allocated/comments/new?remote=true) 0 Question on: RevSure [How is your platform’s attribution logic made transparent to users (so they can understand how credit is allocated)?](/discussions/how-is-your-platform-s-attribution-logic-made-transparent-to-users-so-they-can-understand-how-credit-is-allocated) How is your platform’s attribution logic made transparent to users (so they can understand how credit is allocated)? RevSure makes attribution logic transparent through configurable rules, visible model outputs, and journey-level reporting. For rule-based attribution models, RevSure provides a white-box experience where users can view, configure, and audit the logic directly. This includes the conditions, dimensions, lookback windows, and custom weights used to assign credit. For AI-based attribution, RevSure exposes model outputs through the Funnel Conversion Attribution module, where users can see contribution percentages or weights assigned to campaigns, channels, and touchpoints across funnel stages. Users can also review top conversion paths to understand which sequences of interactions are driving attribution outcomes. RevSure’s Journey Module provides a visual, timestamped view of buyer activity, showing how each touchpoint is connected across the journey before conversion. For Marketing Mix Modeling, RevSure supports deeper model review, including discussion of priors, hyperparameters, diagnostics, features, and coefficients. This gives teams the ability to understand, validate, and explain how pipeline and revenue credit is allocated. Answered: Diljeet Singh on August 4, 2026 [Your answer](/discussions/how-is-your-platform-s-attribution-logic-made-transparent-to-users-so-they-can-understand-how-credit-is-allocated/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/revenue-operations-intelligence-ro-i/resources?discussions_page=2) - [1](/categories/revenue-operations-intelligence-ro-i/resources) - [2](/categories/revenue-operations-intelligence-ro-i/resources?discussions_page=2) - 3 - [4](/categories/revenue-operations-intelligence-ro-i/resources?discussions_page=4) - [5](/categories/revenue-operations-intelligence-ro-i/resources?discussions_page=5) - [6](/categories/revenue-operations-intelligence-ro-i/resources?discussions_page=6) - [7](/categories/revenue-operations-intelligence-ro-i/resources?discussions_page=7) - … - [22](/categories/revenue-operations-intelligence-ro-i/resources?discussions_page=22) - [23](/categories/revenue-operations-intelligence-ro-i/resources?discussions_page=23) - [Next ›Next ›](/categories/revenue-operations-intelligence-ro-i/resources?discussions_page=4) ## Revenue Operations & Intelligence (RO&I) Software Reports Mid-Market Grid® Report for Revenue Operations & Intelligence (RO&I) Summer 2026 G2 Report: Grid® Report Grid® Report for Revenue Operations & Intelligence (RO&I) Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Revenue Operations & Intelligence (RO&I) Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Revenue Operations & Intelligence (RO&I) Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Revenue Operations & Intelligence (RO&I) Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Revenue Operations & Intelligence (RO&I) Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Revenue Operations & Intelligence (RO&I) Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Revenue Operations & Intelligence (RO&I) Spring 2026 G2 Report: Grid® Report Grid® Report for Revenue Operations & Intelligence (RO&I) Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Revenue Operations & Intelligence (RO&I) Spring 2026 G2 Report: Momentum Grid® Report