# Best Retargeting Software for Small Business - Page 2

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Products classified in the overall Retargeting category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Retargeting to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Retargeting category.

In addition to qualifying for inclusion in the Retargeting Software category, to qualify for inclusion in the Small Business Retargeting Software category, a product must have at least 10 reviews left by a reviewer from a small business.






## G2 Grid® for Retargeting Software
![G2 Grid® for Retargeting Software plotting products by satisfaction and market presence](https://www.g2.com/categories/retargeting/grids.png?focus%5B%5D=121648&focus%5B%5D=3026&focus%5B%5D=65266&focus%5B%5D=4315&focus%5B%5D=1415362&focus%5B%5D=4447&focus%5B%5D=1615259&focus%5B%5D=13594)
Highlighted products: Intuit Mailchimp All-in-One Marketing Platform, AdRoll, Customers.ai, Realize, Tie, Criteo Commerce Growth, DeepClick-Inventor of ReflowLink, and Feathr.
Underlying data: [Grid® JSON](https://www.g2.com/categories/retargeting/grids.json?focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=adroll&focus%5B%5D=customers-ai&focus%5B%5D=taboola-realize&focus%5B%5D=tie&focus%5B%5D=criteo-commerce-growth&focus%5B%5D=deepclick-inventor-of-reflowlink&focus%5B%5D=feathr&segment=small-business)


## How Many Retargeting Software Products Does G2 Track?
**Total Products under this Category:** 73

### Category Stats (Jul 2026)
- **Average Rating**: 4.27/5 (↓0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Realize (+2.04%) - Among all products in this category, Realize recorded the largest rating increase compared to last month
*Last updated: July 14, 2026*


## How Does G2 Rank Retargeting Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 73+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



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**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1714&secure%5Bchosen_at%5D=2026-07-14T05%3A44%3A16Z&secure%5Bdisplayable_resource_id%5D=1714&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1714&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=1714&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretargeting%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=947a323192df299c2d9d8b1eb902d66714d803baf3e28dfafe5da9c0fedd57c5&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dretargeting&secure%5Burl_type%5D=custom_url)

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## What Is Retargeting Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Retargeting Software?

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
- [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)
- [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)
- [Native Advertising Software](https://www.g2.com/categories/native-advertising)