### Contents

- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Retargeting Software Resources

##### Glossary Terms, Discussions, and Reports to expand your knowledge on Retargeting Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Retargeting Software Glossary Terms

[![Audience Segmentation](https://learn.g2.com/hubfs/G2CM_GI113_Glossary_Article_Images-Audience_Segmentation_V1b.png "Audience Segmentation")](https://www.g2.com/glossary/audience-segmentation-definition)

[Audience Segmentation](https://www.g2.com/glossary/audience-segmentation-definition)

Audience segmentation separates an audience into small groups sharing similar characteristics. Discover the types and learn why it’s important.

by Martha Kendall Custard

[![Display Ads](https://learn.g2.com/hubfs/G2CM_GI602_Glossary_Article_Images_%5Bdisplay_ads%5D_V1b.png "Display Ads")](https://www.g2.com/glossary/display-ads-definition)

[Display Ads](https://www.g2.com/glossary/display-ads-definition)

Display ads are visual advertisements that appear online on websites, social media, or mobile apps. Learn how to use display ads for digital marketing.

by Holly Landis

[![Retargeting](https://learn.g2.com/hubfs/G2CM_GI032_Retargeting_V1a.png "Retargeting")](https://www.g2.com/glossary/retargeting-definition)

[Retargeting](https://www.g2.com/glossary/retargeting-definition)

Retargeting plays a vital role in online advertising by attracting and re-engaging bounced traffic. Learn more about retargeting, its benefits, and different retargeting strategies businesses can adopt for effective marketing.

by Ninisha Pradhan

## Retargeting Software Discussions

0

Question on: AdRoll ABM (Formerly RollWorks)
[When is full HubSpot Integration coming?](/discussions/when-is-full-hubspot-integration-coming)

Currently, RollWorks only fully integrated with Salesforce, not HubSpot.

Hi Kate, Thanks for your question! RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance, engagement and sales insights (surging accounts and journey events) data back into HubSpot company records to measure ABM effectiveness and inform workflows. Here are more details: https://ecosystem.hubspot.com/marketplace/apps/marketing/abm/rollworks-205191 

Answered: Eric Chavez on September 16, 2022

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Answered: Jessi Hempes on September 30, 2022

[See more answers (1)](javascript:void(0);)

[Your answer](/discussions/when-is-full-hubspot-integration-coming/comments/new?remote=true)

0

Question on: CustomerLabs 1PD Ops Platform
[What is CDP software?](/discussions/what-is-cdp-software)

What is CDP software?

CDPs like CustomerLabs helps the marketer to bring the first-party user data together. Both anonymous user data their identities, as well as known user data along with their behavior. CDPs also will have the option to pass this data to other platforms primarily to ad platforms. Markters can segment the users based on their behavior, traits and other information so that they can engage them across the funnel.

Answered: Vishnu Vankayala on March 23, 2022

[Your answer](/discussions/what-is-cdp-software/comments/new?remote=true)

0

Question on: ConvertFlow
[Why the integration with AC not parse options the same?](/discussions/why-the-integration-with-ac-not-parse-options-the-same)

I have multi choise questions and the answers don't go to AC because of the parsing

Hi Claudia! Thanks for reaching out with your question. ActiveCampaign's dropdown option custom field requires each option value to match up perfectly (case sensitive), so as long as your ConvertFlow field's option values match up, they should sync through. To help you troubleshoot this, we'll be glad to review this on your behalf. Just login and reach out via chat and we'll jump in!

Answered: Marketing Team on February 25, 2022

[Your answer](/discussions/why-the-integration-with-ac-not-parse-options-the-same/comments/new?remote=true)

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## Retargeting Software Reports

Grid® Report for Retargeting

Summer 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Retargeting

Summer 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Retargeting

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Retargeting

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Retargeting

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Retargeting

Spring 2026

G2 Report: Momentum Grid® Report

Mid-Market Grid® Report for Retargeting

Spring 2026

G2 Report: Grid® Report

Grid® Report for Retargeting

Spring 2026

G2 Report: Grid® Report

Grid® Report for Retargeting

Winter 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Retargeting

Winter 2026

G2 Report: Grid® Report