### Contents - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Retargeting Software Resources ##### Glossary Terms, Discussions, and Reports to expand your knowledge on Retargeting Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Retargeting Software Glossary Terms [![Audience Segmentation](https://learn.g2.com/hubfs/G2CM_GI113_Glossary_Article_Images-Audience_Segmentation_V1b.png "Audience Segmentation")](https://www.g2.com/glossary/audience-segmentation-definition) [Audience Segmentation](https://www.g2.com/glossary/audience-segmentation-definition) Audience segmentation separates an audience into small groups sharing similar characteristics. Discover the types and learn why it’s important. by Martha Kendall Custard [![Display Ads](https://learn.g2.com/hubfs/G2CM_GI602_Glossary_Article_Images_%5Bdisplay_ads%5D_V1b.png "Display Ads")](https://www.g2.com/glossary/display-ads-definition) [Display Ads](https://www.g2.com/glossary/display-ads-definition) Display ads are visual advertisements that appear online on websites, social media, or mobile apps. Learn how to use display ads for digital marketing. by Holly Landis [![Retargeting](https://learn.g2.com/hubfs/G2CM_GI032_Retargeting_V1a.png "Retargeting")](https://www.g2.com/glossary/retargeting-definition) [Retargeting](https://www.g2.com/glossary/retargeting-definition) Retargeting plays a vital role in online advertising by attracting and re-engaging bounced traffic. Learn more about retargeting, its benefits, and different retargeting strategies businesses can adopt for effective marketing. by Ninisha Pradhan ## Retargeting Software Discussions 0 Question on: N.Rich [What does n rich do?](/discussions/what-does-n-rich-do) What does n rich do? N.Rich is an Account-Based GTM platform. It provides B2B marketing and sales teams with easy-to-use solutions to: - Define best-performing ICPs (ideal customer profiles) and build target account lists - Capture and drive buyer intent with scalable account-based advertising - Prioritize accounts based on intent and dramatically increase the efficiency of sales outreach - Attribute marketing and sales activities to won deals to increase transparency N.Rich is easier to set up and use than an average ABM platform, according to G2 users. Reach out to try and find out yourself! Answered: Yulia Olennikova on April 25, 2022 [Your answer](/discussions/what-does-n-rich-do/comments/new?remote=true) 0 Question on: Foundry Intent [What does KickFire do?](/discussions/what-does-kickfire-do) What does KickFire do? It de-anonymizes your website visitors so you know from which domain your users are visiting your site and which pages. Extremely useful in determining if email campaigns are effective and in your general SEO work. Answered: Victor Maté on April 8, 2022 [Your answer](/discussions/what-does-kickfire-do/comments/new?remote=true) 0 Question on: Foundry Intent [How does LeadSift work?](/discussions/how-does-leadsift-work) How does LeadSift work? LeadSift mines the public web and uses research-based intent to find buying signals and provides leads to fuel ad targeting, outbound sales, ABM strategy, and more. Signals are found across social networks, hiring boards, public forums, blogs, and beyond, searching for buyers engaging with competitors, researching relevant topics, or hiring for roles that might need your help. Users set up their intent streams based on custom keywords, competitors, hiring roles, and other relevant signals to cast the net, then filter by firmographic and persona level details. Intent at the contact level means along with the leads, you get visibility into what those intent signals are for better timing and messaging. Answered: Olivia Kenney on May 13, 2022 [Your answer](/discussions/how-does-leadsift-work/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/retargeting/resources?discussions_page=16) - [1](/categories/retargeting/resources) - [2](/categories/retargeting/resources?discussions_page=2) - … - [13](/categories/retargeting/resources?discussions_page=13) - [14](/categories/retargeting/resources?discussions_page=14) - [15](/categories/retargeting/resources?discussions_page=15) - [16](/categories/retargeting/resources?discussions_page=16) - 17 - [18](/categories/retargeting/resources?discussions_page=18) - [19](/categories/retargeting/resources?discussions_page=19) - [Next ›Next ›](/categories/retargeting/resources?discussions_page=18) ## Retargeting Software Reports Grid® Report for Retargeting Summer 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Retargeting Summer 2026 G2 Report: Grid® Report Small-Business Grid® Report for Retargeting Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Retargeting Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Retargeting Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Retargeting Spring 2026 G2 Report: Momentum Grid® Report Mid-Market Grid® Report for Retargeting Spring 2026 G2 Report: Grid® Report Grid® Report for Retargeting Spring 2026 G2 Report: Grid® Report Grid® Report for Retargeting Winter 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Retargeting Winter 2026 G2 Report: Grid® Report