# Best Retail Analytics Software - Page 14

## How Many Retail Analytics Software Products Does G2 Track?

**Total Products under this Category:** 230

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Nano AI (+10.99%) - Among all products in this category, Nano AI recorded the largest rating increase compared to last month

_Last updated: August 06, 2026_

## How Does G2 Rank Retail Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,200+ Authentic Reviews
- 230+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Retail Analytics Software
 ![G2 Grid® for Retail Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/retail-analytics/grids.png?focus%5B%5D=135686&focus%5B%5D=166253&focus%5B%5D=115969&focus%5B%5D=991&focus%5B%5D=150628&focus%5B%5D=29188&focus%5B%5D=52919&focus%5B%5D=8595)

Highlighted products: Shopify POS, Crisp Data Platform, Stackline, Board, T.M.A.S., SPS Commerce Analytics, Omnia Retail, and iQmetrix Interconnected Commerce.

Underlying data: [Grid® JSON](https://www.g2.com/categories/retail-analytics/grids.json?focus%5B%5D=shopify-shopify-pos&focus%5B%5D=crisp-data-platform&focus%5B%5D=stackline&focus%5B%5D=board&focus%5B%5D=t-m-a-s&focus%5B%5D=sps-commerce-analytics&focus%5B%5D=omnia-retail&focus%5B%5D=iqmetrix-interconnected-commerce)

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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1768&secure%5Bchosen_at%5D=2026-08-14T01%3A46%3A26Z&secure%5Bdisplayable_resource_id%5D=1005955&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=124215&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=124215&secure%5Bresource_id%5D=1768&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretail-analytics%3FhsCtaTracking%3Ddeb43fb0-bf4c-4039-a72f-8660d1943f46%257C96785897-5f1f-45aa-8932-4586a5d9c168%26page%3D14&secure%5Btoken%5D=14ad15569c3201b2796bfe6efd3e1fbfd7d3931ca45ca920874ce48372ee651c&secure%5Burl%5D=https%3A%2F%2Fwww.globalization-partners.com%2Femployer-of-record-solutions%2F%3Futm_source%3Dwebsite-referral%26utm_medium%3Dcpc%26utm_campaign%3Dg2_eor&secure%5Burl_type%5D=custom_url)

### [Proactai](https://www.g2.com/products/proactai/reviews)

ProactAI is an AI-powered video analytics software that automates the monitoring of CCTV feeds. The platform specializes in retail vision analytics, providing data on customer movement, queue management, and security incidents. It enables organizations to leverage their existing camera hardware to generate actionable business intelligence and automated safety alerts through a single interface.

#### Who Is the Company Behind Proactai?

- **Seller:** [ProAct AI](https://www.g2.com/sellers/proact-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Pygmalios](https://www.g2.com/products/pygmalios/reviews)

Pygmalios is a people-counting and in-store analytics vendor for physical retail. Using privacy-first, anonymous computer vision, Pygmalios measures shopper footfall, dwell time, shopper paths, conversion, queue length, shelf availability and in-store retail-media (screen) audiences. Results are reported per store, per zone and per daypart, so retailers and brands can see how many people entered, where they went, how long they stayed, whether shelves were stocked, and how many shoppers actually saw in-store screens. The platform is deployed across 2,000+ locations in 20+ countries. It is anonymous by design: no images are stored, there is no facial recognition, and no biometric templates are created — only aggregate statistics leave the store, which keeps the measurement GDPR-friendly.

#### Who Is the Company Behind Pygmalios?

- **Seller:** [Pygmalios](https://www.g2.com/sellers/pygmalios)
- **Year Founded:** 2015
- **HQ Location:** Bratislava, SK
- **Twitter:** @pygmalios
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3e5511e28e9824b6a7313bfc68022e1935be1017298ce04fa7999e8eeb9b639e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpygmalios%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Repsly](https://www.g2.com/products/repsly/reviews)

Repsly’s retail execution platform is the driving force behind the world’s most effective merchandising and field sales teams. From brands to brokers, Repsly empowers RetEx teams with the data and tools they need to make the biggest possible impact in the field every day. For regional team leads and national account managers, Repsly makes it easy to assign and distribute work to the field and confirm execution at scale in real time. For your boots on the ground, Repsly streamlines scheduling, route planning, data collection, order entry, and more — giving them everything they need to work smarter in every account. And with powerful insights and analytics, Repsly helps business leaders answer questions about promotion and planogram execution, team performance, resource allocation, and more. Customers include Kraft Heinz, Dyson, Mattel, Curaleaf, L'Oreal, BeyondMeat, Olaplex, CoreMark, Spar, Sodastream, L&R Distributors, AB InBev, and more!

**Average Rating:** 4.3/5.0

**Total Reviews:** 50

#### How Do G2 Users Rate Repsly?

- **Ease of Admin:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Repsly?

- **Seller:** [Repsly](https://www.g2.com/sellers/repsly)
- **Year Founded:** 2008
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @Repsly  
3,883 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbfa2f1c7d02b33fb6c54b7553b0afc20af4cd5ab8ba7d02c81cf4cf03be63d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frepsly%2F&secure%5Burl_type%5D=linkedin_company_website)  
101 employees on LinkedIn®
- **Phone:** 617-356-8125

#### Who Uses This Product?

- **Top Industries:** Food & Beverages
- **Company Size:** 44% Small, 35% Medium

#### What Do G2 Reviewers Say About Repsly?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy visit tracking** and KPI management capabilities of Repsly, enhancing their operational efficiency.
- Users find it simple to **track visits and run KPIs** effectively with Repsly's channel management features.
- Users find Repsly to be **very easy to use** for tracking visits and running KPIs effectively.
- Users appreciate the **ease of tracking visits** and running KPIs with Repsly, streamlining their sales processes.
- Users find it **very easy to track visits** and run KPIs effectively with Repsly.

#### What Are Recent G2 Reviews of Repsly?

**["Stores visit"](https://www.g2.com/survey_responses/repsly-review-10784460)**

**Rating:** 5.0/5.0 stars

_— Verified User in Wireless_

[Read full review](https://www.g2.com/survey_responses/repsly-review-10784460)

**["Easy to Use and Review for Work Projects"](https://www.g2.com/survey_responses/repsly-review-5003769)**

**Rating:** 5.0/5.0 stars

_— Alexandra S._

[Read full review](https://www.g2.com/survey_responses/repsly-review-5003769)

#### What Are G2 Users Discussing About Repsly?

- [How do you use Repsly?](https://www.g2.com/discussions/how-do-you-use-repsly)
- [What is Repsly app?](https://www.g2.com/discussions/what-is-repsly-app)
- [What is retail execution software?](https://www.g2.com/discussions/what-is-retail-execution-software)
- [What does Repsly do?](https://www.g2.com/discussions/what-does-repsly-do)

### [Retailgrid](https://www.g2.com/products/retailgrid/reviews)

Retailgrid is an AI-powered pricing and retail analytics platform designed to help retailers optimize prices, promotions, and assortment decisions at scale. It combines internal data (sales, costs, inventory) with external market data (competitor prices, market signals) in a unified workspace, enabling data-driven decision-making across the organization.

#### Who Is the Company Behind Retailgrid?

- **Seller:** [Retailgrid](https://www.g2.com/sellers/retailgrid)
- **Year Founded:** 2026
- **HQ Location:** Helsinki, FI
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b971e30a5857691c44eb8afe8e5edbc1af1ad6d025e04e41f6c20d55561f3541&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fretailgrid%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [RetailPOS Cockpit](https://www.g2.com/products/retailpos-cockpit/reviews)

RetailPOS Cockpit is a real-time retail analytics and decision-support dashboard designed for supermarket chains, multi-store retailers, and enterprise retail operations. The Cockpit provides a centralized view of critical business metrics such as sales performance, purchase activity, inventory movement, profit margins, credit exposure, and vendor outstanding across stores and locations. It enables owners, managers, and operations teams to monitor daily performance and make faster, data-driven decisions without manual reporting. Built for retail scale, RetailPOS Cockpit consolidates data from billing, inventory, purchase, and accounting systems into simple, visual dashboards accessible via mobile and web. It is especially useful for leadership teams who need store-wise and consolidated visibility in real time.

#### Who Is the Company Behind RetailPOS Cockpit?

- **Seller:** [Retail POS Pvt Ltd](https://www.g2.com/sellers/retail-pos-pvt-ltd)
- **Year Founded:** 2010
- **HQ Location:** Chennai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d6a788cc8ab19c51fd93cd92ffc1c6b7a887bf50538d894977a44b4a797b847c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fretail-pos-pvt-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Retail Pulse](https://www.g2.com/products/retail-pulse/reviews)

Built for FMCG companies and Retailers in emerging markets, our AI gives real-time store analytics and insights to supercharge operations.

#### Who Is the Company Behind Retail Pulse?

- **Seller:** [Retail Pulse](https://www.g2.com/sellers/retail-pulse)
- **Year Founded:** 2020
- **HQ Location:** Bangalore, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34122f5508d16e398496db54864c084851a0ea30c13dfc81056565b4fb4dc5da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fretail-pulse-ai&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [RetailReady](https://www.g2.com/products/retailready/reviews)

RetailReady is an AI-powered platform designed to streamline supply chain compliance for brands, third-party logistics providers (3PLs), and retailers. By replacing traditional manual processes with intelligent digital solutions, RetailReady helps businesses eliminate costly chargebacks resulting from shipping errors, thereby enhancing operational efficiency and profitability.

#### Who Is the Company Behind RetailReady?

- **Seller:** [RetailReady](https://www.g2.com/sellers/retailready)
- **HQ Location:** San Francisco, California, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8391d31124afc4c0760c013f0bead66520129ce6b907af5c861cc39d2ada724b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fretailreadyai&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [RetSci](https://www.g2.com/products/retsci/reviews)

RetSci is a leading AI-powered retail data consulting firm, dedicated to driving retail transformation for businesses.

#### Who Is the Company Behind RetSci?

- **Seller:** [RetSci](https://www.g2.com/sellers/retsci)
- **HQ Location:** Atlanta, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=88ef188d85bf06609652c8cfd9c39a97212423856a40bb182fa0cbeab8ac174f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fret-sci&secure%5Burl_type%5D=linkedin_company_website)  
56 employees on LinkedIn®

### [Riley](https://www.g2.com/products/riley-2025-04-28/reviews)

Riley is an innovative parenting app designed to empower parents with personalized, data-driven guidance throughout their child's early development. By integrating expert advice, predictive tracking tools, and tailored support, Riley simplifies the complexities of parenting, ensuring that caregivers are well-equipped to handle every milestone with confidence.

#### Who Is the Company Behind Riley?

- **Seller:** [Riley](https://www.g2.com/sellers/riley)
- **Year Founded:** 2019
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=51780d679130c660162213c616e35a91e685f7a2ab3689487a9c8564cb3eb239&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Friley-ai&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

### [Seestone](https://www.g2.com/products/seestone/reviews)

Empower optimal buy quantities with intelligent benchmarking, sell-rate classifications and sizing estimates, correcting historical anomalies.

#### Who Is the Company Behind Seestone?

- **Seller:** [Seestone](https://www.g2.com/sellers/seestone)
- **Year Founded:** 2024
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1182a6d5ebbf25af5a2f1d5dab1edf5cbe6548bf0cff96cee81fd7e9bee31f0b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fseestone%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [ShareMyInsight](https://www.g2.com/products/sharemyinsight/reviews)

At SMI, we deliver Retail IoT solutions that transform bricks and mortar into a hyper-relevant and seamless omni channel world. We help retailers realize gains in a connected environment, from supply chain to merchandising and marketing.

#### Who Is the Company Behind ShareMyInsight?

- **Seller:** [Sharemyinsight](https://www.g2.com/sellers/sharemyinsight)
- **Year Founded:** 2012
- **HQ Location:** Reading, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b6ddde3cf616358f34dbfc0c3d255b76babb8f0f84bfdb6ea8ce1cf605d3a81&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsharemyinsight&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Shelf-e](https://www.g2.com/products/shelf-e/reviews)

Shelf-e is an AI-driven Digital Shelf Analytics (DSA) platform that provides comprehensive visibility into e-commerce performance across leading retailers. The platform captures and analyzes data for thousands of products across multiple categories from a customizable selection of online retailers on a daily basis. It also offers coverage of hundreds of store locations to deliver enhanced regional insights, as well as on-demand data collection based on specific keywords or SKUs. By combining large-scale data collection with advanced analytics, Shelf-e enables organizations to monitor pricing, promotions, availability, product positioning and other relevant product information for both their own portfolio and competitors. This empowers teams with actionable operational and strategic insights to understand digital shelf visibility and drive better decision-making.

#### Who Is the Company Behind Shelf-e?

- **Seller:** [Shelf-E](https://www.g2.com/sellers/shelf-e)
- **Year Founded:** 2021
- **HQ Location:** Celebration, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05442afa54b5d6bca1ceeba47c8b979be08d7d70261452aa8cfff64857f111d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshelfe%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Shelfera](https://www.g2.com/products/shelfera/reviews)

Shelfera provides retail brands with insights using point of sale data to navigate market growth & drive sales. Monitor and forecast store performance, sales, and inventory levels by SKU down to a store level. Our analytical expertise provides your business with the ability to not just mine data, but to turn it into results. Shopping is not what it used to be, todays shoppers are equipped with more information than ever. Analyze trends to find areas for growth and prepare for a better tomorrow.

#### Who Is the Company Behind Shelfera?

- **Seller:** [Shelfera](https://www.g2.com/sellers/shelfera)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Shelfie](https://www.g2.com/products/shelfie/reviews)

Help your managers create high performing and more engaged teams with our AI powered toolkit - right within Microsoft Outlook and Teams

#### Who Is the Company Behind Shelfie?

- **Seller:** [Shelfie](https://www.g2.com/sellers/shelfie)
- **Year Founded:** 2016
- **HQ Location:** Manly, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a3b209ffd8e7f3b439bb13e53cb9adc45b82950ae8af92356fe7422056f1fb7&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshelfie-pty-ltd&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Simbe Brand Insights](https://www.g2.com/products/simbe-brand-insights/reviews)

Simbe Brand Insights is a data intelligence solution that provides retailers and their brand and vendor partners with near real-time, actionable shelf-level data. By delivering daily updates on out-of-stock items, precise product locations, stockout durations, and promotion execution, it enables faster, more informed decision-making. This timely information helps optimize inventory management, product placement, and pricing strategies, ultimately enhancing customer satisfaction and driving sales growth.

#### Who Is the Company Behind Simbe Brand Insights?

- **Seller:** [Simbe Robotics](https://www.g2.com/sellers/simbe-robotics)
- **Year Founded:** 2014
- **HQ Location:** South San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6706fc959f576add607268a546e25fa8dc7ca992eacc38dea2f4c5c240a482bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsimbe&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

- [&lsaquo; Prev ‹ Prev](/categories/retail-analytics?hsCtaTracking=deb43fb0-bf4c-4039-a72f-8660d1943f46%7C96785897-5f1f-45aa-8932-4586a5d9c168&order=g2_score&page=13#product-list)
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- [2](/categories/retail-analytics?hsCtaTracking=deb43fb0-bf4c-4039-a72f-8660d1943f46%7C96785897-5f1f-45aa-8932-4586a5d9c168&order=g2_score&page=2#product-list)
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- [12](/categories/retail-analytics?hsCtaTracking=deb43fb0-bf4c-4039-a72f-8660d1943f46%7C96785897-5f1f-45aa-8932-4586a5d9c168&order=g2_score&page=12#product-list)
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- [15](/categories/retail-analytics?hsCtaTracking=deb43fb0-bf4c-4039-a72f-8660d1943f46%7C96785897-5f1f-45aa-8932-4586a5d9c168&order=g2_score&page=15#product-list)
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- [Next &rsaquo; Next ›](/categories/retail-analytics?hsCtaTracking=deb43fb0-bf4c-4039-a72f-8660d1943f46%7C96785897-5f1f-45aa-8932-4586a5d9c168&order=g2_score&page=15#product-list)

Spotlight Categories

[Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation)

[Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)

[Bot Platforms Software](https://www.g2.com/categories/bot-platforms)

[Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm)

[Talent Assessment Software](https://www.g2.com/categories/talent-assessment-software)

Similar Categories

- [Other Retail](/categories/other-retail)
- [Rebate Management](/categories/rebate-management)
- [Retail Assortment Planning](/categories/retail-assortment-planning)
- [Retail Distributed Order Management Systems](/categories/retail-distributed-order-management-systems)

- [Retail Intelligence](/categories/retail-intelligence)
- [Retail IoT](/categories/retail-iot)
- [Retail Management Software](/categories/retail-management-software)
- [Retail Pricing](/categories/retail-pricing)

- [Retail Space Planning](/categories/retail-space-planning)
- [Retail Task Management](/categories/retail-task-management)

[Browse Retail Analytics Themes](/categories/retail-analytics/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
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Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated October 3, 2024

Retail analytics software provides retailers with an in-depth look into all aspects of their business. It equips them with detailed analytical data to make more informed and strategic decisions. The tool does so by analyzing retail key performance indicators (KPI) like the total sales volume, average transaction size, retail conversion rate, rate of return, etc. Retail analysts and managers use this tool to see how the company performs across regions and business units, often in real time.

Retail analytics software helps identify and analyze customers' data and determine which items are selling well, when items sell most, and what demographics purchase which items. It also helps study shopping patterns and uncover consumer trends with consumer packaged goods (CPG) or durable goods, enabling sales and marketing teams to formulate better sales strategies and implement effective marketing loyalty programs.

Retail analytics software integrates with other software, such as [retail POS systems](https://www.g2.com/categories/retail-pos), [retail management systems](https://www.g2.com/categories/retail-management-system), and [retail operations software](https://www.g2.com/categories/retail-operations), to gather data on a daily basis.

To qualify for inclusion in the Retail Analytics category, a product must:

- Integrate with or analyze data from various other retail software
- Help in gathering, cleansing, organizing, and analyzing retail data
- Provide real-time analytics and visualization through intelligent dashboards
- Monitor business KPIs, and enable trend prediction and retail data forecasting
- Act as a centralized database and enable the creation of enterprise-ready reports
- Be designed specifically for retail and wholesale businesses

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