# Mejor Software CRM Inmobiliario ## How Many Software CRM Inmobiliario Products Does G2 Track? **Total Products under this Category:** 303 ### Category Stats (Aug 2026) - **Average Rating:** 4.31/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Software CRM Inmobiliario Products? **Por qué puedes confiar en las clasificaciones de software de G2:** - 30 Analistas y Expertos en Datos - 6,700+ Reseñas auténticas - 303+ Productos - Clasificaciones Imparciales Las clasificaciones de software de G2 se basan en reseñas de usuarios verificadas, moderación rigurosa y una metodología de investigación consistente mantenida por un equipo de analistas y expertos en datos. Cada producto se mide utilizando los mismos criterios transparentes, sin colocación pagada ni influencia del proveedor. Aunque las reseñas reflejan experiencias reales de los usuarios, que pueden ser subjetivas, ofrecen información valiosa sobre cómo funciona el software en manos de profesionales. Juntos, estos aportes impulsan el G2 Score, una forma estandarizada de comparar herramientas dentro de cada categoría. ## G2 Grid® for Software CRM Inmobiliario ![G2 Grid® for Software CRM Inmobiliario plotting products by satisfaction and market presence](https://www.g2.com/es/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=1317342&focus%5B%5D=4133&focus%5B%5D=32533&focus%5B%5D=7280&focus%5B%5D=66255&focus%5B%5D=13815) Highlighted products: REsimpli, Zillow Premier Agent, Luxury Presence, Contactually by Compass, Rechat, ResMan, BoldTrail, y Follow Up Boss. Underlying data: [Grid® JSON](https://www.g2.com/es/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=luxury-presence&focus%5B%5D=contactually-by-compass&focus%5B%5D=rechat&focus%5B%5D=resman&focus%5B%5D=boldtrail&focus%5B%5D=follow-up-boss) ### [REsimpli](https://www.g2.com/products/resimpli/reviews) REsimpli (#1 AI-powered CRM for Real Estate Investors) is an all-in-one software for real estate investors that requires little to no customization. Just a few clicks and you’re on your way to maximizing your profits while keeping your back-end costs low, in under one minute or less. **Average Rating:** 4.9/5.0 **Total Reviews:** 383 #### How Do G2 Users Rate REsimpli? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Lead Management:** 9.5/10 (Category avg: 8.5/10) - **Contact & Account Management:** 9.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 4.4/10 (Category avg: 10/10) #### Who Is the Company Behind REsimpli? - **Seller:** [REsimpli](https://www.g2.com/sellers/resimpli) - **Year Founded:** 2016 - **HQ Location:** Highland, Indiana - **Twitter:** @resimpli\_ 127 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=18d6905cb33149a4f70881efb2b7216952e6b561cd0a000b8d355ae9b0e625a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresimpli&secure%5Burl_type%5D=linkedin_company_website) 33 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Real Estate, Wholesale - **Company Size:** 93% Small #### What Do G2 Reviewers Say About REsimpli? _AI-generated summary from verified user reviews_ ##### Pros - Users commend REsimpli for its **incredible customer support** , highlighting their commitment to providing straightforward assistance. - Users commend REsimpli for its **ease of use** , customization options, and exceptional customer support. - Users find the **robust and comprehensive support** of REsimpli invaluable for managing their real estate investments effectively. - Users value the **all-in-one solution** of REsimpli, streamlining their business processes and eliminating the need for multiple tools. - Users commend the **easy setup** of RESimpli, enabling quick onboarding and effective campaign development without complications. ##### Cons - Users note a **steep learning curve** initially, making navigation and setup challenging for new investors. - Users find REsimpli **expensive** due to multiple setups and costs, impacting budget-conscious users and onboarding efficiency. - Users find a **lack of customization** frustrating, but anticipate improvements in upcoming updates. - Users find the **limited customization** in REsimpli restrictive, wishing for more tailored options for their workflows. - Users express frustration with **limited features** , particularly for land investing, which hampers usability and effectiveness. #### What Are Recent G2 Reviews of REsimpli? **["Comprehensive CRM Solution with Instant Results"](https://www.g2.com/survey_responses/resimpli-review-12811973)** **Rating:** 5.0/5.0 stars _— Heath M._ [Read full review](https://www.g2.com/survey_responses/resimpli-review-12811973) **["Comprehensive UI, Strong Integrations, and Helpful AI for Lead Qualification"](https://www.g2.com/survey_responses/resimpli-review-12815731)** **Rating:** 4.5/5.0 stars _— Keonte D._ [Read full review](https://www.g2.com/survey_responses/resimpli-review-12815731) ### [Zillow Premier Agent](https://www.g2.com/products/zillow-premier-agent/reviews) Zillow Premier Agent is a comprehensive platform designed to empower real estate professionals by connecting them with active home buyers and sellers. By leveraging Zillow's extensive network, agents can enhance their online presence, manage client relationships effectively, and close more transactions. Key Features and Functionality: - Lead Generation: Receive live connections with motivated buyers through phone calls, emails, and tour requests. Zillow verifies buyer intent, ensuring high-quality leads. - Client Management Tools: Utilize the Zillow Premier Agent CRM to track lead sources, engagement history, and communications. The mobile-optimized app allows agents to respond promptly to leads, manage tasks, and set reminders on the go. - Brand Building: Enhance your professional profile with My Agent, which provides exclusive branding across Zillow and Trulia listings. This feature ensures that your clients see you as their primary point of contact throughout their home search. - Training and Development: Access resources and support to improve your skills and stay updated with industry trends. Primary Value and Solutions Provided: Zillow Premier Agent addresses the challenge of connecting real estate professionals with serious buyers and sellers. By offering targeted advertising, verified leads, and robust client management tools, the platform enables agents to streamline their workflow, enhance client relationships, and increase transaction volume. The integration of mobile capabilities ensures that agents can manage their business efficiently, regardless of location. **Average Rating:** 2.2/5.0 **Total Reviews:** 55 #### How Do G2 Users Rate Zillow Premier Agent? - **Has the product been a good partner in doing business?:** 4.4/10 (Category avg: 8.7/10) - **Lead Management:** 5.4/10 (Category avg: 8.5/10) - **Contact & Account Management:** 6.3/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10) #### Who Is the Company Behind Zillow Premier Agent? - **Seller:** [Zillow](https://www.g2.com/sellers/zillow) - **Year Founded:** 2006 - **HQ Location:** Seattle, WA - **Twitter:** @zillow 346,354 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f47c13de11218ae0a5e9e7d52137fddc537e4d723d475bf226c9c59e4b83af7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13990%2F&secure%5Burl_type%5D=linkedin_company_website) 10,254 employees on LinkedIn® - **Ownership:** NASDAQ #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 67% Small, 16% Large #### What Do G2 Reviewers Say About Zillow Premier Agent? _AI-generated summary from verified user reviews_ ##### Pros - Users find Zillow Premier Agent to be **easy to use** , greatly enhancing lead generation and buyer connections in real estate. - Users benefit from Zillow Premier Agent's **effective lead generation capabilities** , connecting them with motivated buyers quickly. ##### Cons - Users report **poor lead quality** on Zillow Premier Agent, with leads often requiring further qualification and lacking loyalty. - Users find the **high lead costs** of Zillow Premier Agent a barrier, particularly for smaller agents in competitive markets. #### What Are Recent G2 Reviews of Zillow Premier Agent? **["Great exposure and client leads for real estate professionals"](https://www.g2.com/survey_responses/zillow-premier-agent-review-11793748)** **Rating:** 5.0/5.0 stars _— Erika R._ [Read full review](https://www.g2.com/survey_responses/zillow-premier-agent-review-11793748) **["Zillow Premier Agent Review"](https://www.g2.com/survey_responses/zillow-premier-agent-review-7892704)** **Rating:** 4.0/5.0 stars _— Verified User in Real Estate_ [Read full review](https://www.g2.com/survey_responses/zillow-premier-agent-review-7892704) #### What Are G2 Users Discussing About Zillow Premier Agent? - [What is Zillow Premier Agent used for?](https://www.g2.com/discussions/what-is-zillow-premier-agent-used-for) - [Is Zillow free for agents?](https://www.g2.com/discussions/is-zillow-free-for-agents) - [Do Zillow leads work?](https://www.g2.com/discussions/do-zillow-leads-work) - 2 comments - [What is a Zillow Premier Agent?](https://www.g2.com/discussions/what-is-a-zillow-premier-agent) - [Is Zillow Premier Agent worth it?](https://www.g2.com/discussions/is-zillow-premier-agent-worth-it) - 1 comment ### [Luxury Presence](https://www.g2.com/products/luxury-presence/reviews) Luxury Presence is the growth platform for real estate's top performers. The company helps agents, teams, and brokerages attract more clients, turn their database into deals, and create relationships for life, all driven by Presence® AI. The Presence® Platform combines a full marketing team and intelligent technology for a fraction of what a traditional agency costs. More than 87,000 agents and brands across 18,000 real estate businesses rely on Luxury Presence, including 30% of the WSJ RealTrends top agents and teams. The Presence® Platform powers over $450 billion in annual transaction volume and helps agents grow six times faster and close nearly three times more transaction volume than peers in the same markets. **Average Rating:** 4.4/5.0 **Total Reviews:** 28 #### How Do G2 Users Rate Luxury Presence? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Lead Management:** 8.3/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.3/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Luxury Presence? - **Seller:** [Luxury Presence](https://www.g2.com/sellers/luxury-presence) - **Company Website:** www.luxurypresence.com - **Year Founded:** 2016 - **HQ Location:** Austin, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48e944945b1ece59d66e9e1fde7f0739d1cdfd5f5a9973996795c28b50ea3fe9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fluxurypresence&secure%5Burl_type%5D=linkedin_company_website) 853 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate - **Company Size:** 68% Small #### What Do G2 Reviewers Say About Luxury Presence? _AI-generated summary from verified user reviews_ ##### Pros - Users rave about Luxury Presence's **fantastic customer support** , highlighting responsiveness and helpfulness in optimizing their online presence. - Users value the **exceptional customer service** from Luxury Presence, enhancing their website experience with timely support and updates. - Users highlight the **user-friendly interface** of Luxury Presence, praising its efficiency and ease of use for website management. - Users praise the **exceptional design quality** of Luxury Presence, enhancing their online presence and lead generation significantly. - Users praise the **effortless website development process** and exceptional support from Luxury Presence's team. ##### Cons - Users find the service **expensive** , yet believe it provides considerable value despite the cost. - Users express frustration over the **limited customization options** in Luxury Presence, impacting design flexibility and usability. - Users report **missing features** , such as limited design options and restricted analytics, hampering their site management. - Users face issues with **inaccurate data** , leading to frustrating image formatting and alignment problems on Luxury Presence. - Users face **integration issues** with Luxury Presence, but support helps resolve difficulties and improve workflows. #### What Are Recent G2 Reviews of Luxury Presence? **["High-Quality All-in-One Marketing Platform That Lets Me Focus on My Business"](https://www.g2.com/survey_responses/luxury-presence-review-13171695)** **Rating:** 5.0/5.0 stars _— Debbie N._ [Read full review](https://www.g2.com/survey_responses/luxury-presence-review-13171695) **["A website that portrays elegance and luxury to a sophisticated client"](https://www.g2.com/survey_responses/luxury-presence-review-13183577)** **Rating:** 5.0/5.0 stars _— Armand U._ [Read full review](https://www.g2.com/survey_responses/luxury-presence-review-13183577) ### [Rechat](https://www.g2.com/products/rechat/reviews) Rechat is the AI Operating System for Real Estate with a Super App for Agents. One connected platform where relationships, marketing, and transactions work together, and AI works across all of it. Built to solve a persistent industry problem — agents toggling between 18 disconnected apps — Rechat's platform includes a fully integrated Marketing Studio, People Center, Deals Center, and an entire workforce of AI agents that work as teammates, not tools. The brokerages that run on Rechat see 75%+ agent adoption, replacing fragmented vendor stacks with a single, intelligent operating system. Learn more at rechat.ai. **Average Rating:** 4.7/5.0 **Total Reviews:** 86 #### How Do G2 Users Rate Rechat? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10) - **Lead Management:** 7.9/10 (Category avg: 8.5/10) - **Contact & Account Management:** 9.3/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Rechat? - **Seller:** [Rechat](https://www.g2.com/sellers/rechat) - **Company Website:** rechat.ai - **Year Founded:** 2016 - **HQ Location:** Dallas, TX - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=18f31714415e11549f35de87fd939aec7ed8feb03baa3da9e49e7b49ce735ec9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frechat%2F&secure%5Burl_type%5D=linkedin_company_website) 71 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 46% Small, 40% Medium #### What Do G2 Reviewers Say About Rechat? _AI-generated summary from verified user reviews_ ##### Pros - Users find Rechat to be **super easy to use** , greatly simplifying daily marketing activities and tasks. - Users value Rechat for its **time-saving efficiency** , simplifying tasks and enhancing productivity for realtors. - Users love the **automation features** of Rechat, streamlining email blasts and providing hassle-free real estate tools. - Users appreciate the **ease of use and organization** in Rechat, enhancing client connections and business efficiency. - Users appreciate the **wonderful customer support** Rechat offers, ensuring assistance is available whenever needed. ##### Cons - Users find the **learning curve challenging** , needing more intuitive design and assistance for effective implementation. - Users find **limited customization** options in Rechat, affecting creativity and formatting consistency across platforms. - Users are disappointed with the **missing features** , including ineffective contact syncing and limited creativity in graphics. - Users are frustrated by **email limitations and formatting issues** that hinder effective communication and creativity. - Users find the **limited options** in Rechat to be confusing and challenging to navigate effectively. #### What Are Recent G2 Reviews of Rechat? **["Rechat Speeds Up Client Emails and Streamlines My Daily Workflow"](https://www.g2.com/survey_responses/rechat-review-13124380)** **Rating:** 4.5/5.0 stars _— Josh T._ [Read full review](https://www.g2.com/survey_responses/rechat-review-13124380) **["Rechat, The Ultimate Real Estate Ecosystem + A Support Team That Moves at Lightning Speed"](https://www.g2.com/survey_responses/rechat-review-12880273)** **Rating:** 5.0/5.0 stars _— Alicia M._ [Read full review](https://www.g2.com/survey_responses/rechat-review-12880273) #### What Are G2 Users Discussing About Rechat? - [What is Rechat used for?](https://www.g2.com/discussions/what-is-rechat-used-for) ### [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) Contactually is a SaaS-based intelligent customer relationship management (CRM) platform for real estate professionals and their teams that helps users develop and strengthen authentic, long-lasting relationships. The heart of Contactually is centralizing contacts and automatically documenting the relationship touchpoints. With a layer of intelligence over everything, and the ability to fit into your brokerage’s tech stack, Contactually scales actionable follow-up plans and automates relationship workflows, leaving agents free to do what they do best — build the kind of personal relationships that grow the business. - Get smarter about messaging with automated relationship-nurturing programs, shared templated content, and open, click, and response tracking - Bucket contacts by the kind of relationship you want to cultivate — new leads, current clients, past clients, sphere of influence, etc. — and set-up a personalized plan of action for each bucket - Prioritize the day’s efforts with a daily dashboard and to-do email to prompt engagement and identify relationships that need attention - Take advantage of growing AI features to optimize agent workflow — and their time. For example, our Best Time to Send identifies when to send an email to a specific contact to increase the likelihood of response, and allows the user to schedule it in advance - Distribute best practices at the brokerage or team level, with options to allow agents to individualize based on their own personal success - Access broker-level administration and reporting to drive adoption, increase agent productivity, and identify opportunities for recruiting, as well as retention risks Contactually meets the needs of both brokers and agents, achieving higher-than-average adoption rates and contributing to recruitment, retention, and revenue growth throughout the brokerage. 75% of agents on brokerage accounts have logged in during the last 30 days, building stronger relationships and increased opportunities. **Average Rating:** 4.2/5.0 **Total Reviews:** 115 #### How Do G2 Users Rate Contactually by Compass? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Contactually by Compass? - **Seller:** [Compass](https://www.g2.com/sellers/compass-a6e45e71-8df1-4aa7-8c2e-17ce4aa6f608) - **Year Founded:** 2012 - **HQ Location:** New York, Ny - **Twitter:** @Compass 20,091 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=090391b59ab56e8f4cbda94247e5b8663ebf17812e81b1d61dffaeb74c2cb30e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcompassinc&secure%5Burl_type%5D=linkedin_company_website) 35,329 employees on LinkedIn® - **Ownership:** NYSE: COMP #### Who Uses This Product? - **Who Uses This:** Realtor, Owner - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 77% Small, 12% Medium #### What Are Recent G2 Reviews of Contactually by Compass? **["Powerful CRM "](https://www.g2.com/survey_responses/contactually-by-compass-review-1445833)** **Rating:** 4.5/5.0 stars _— Joel B._ [Read full review](https://www.g2.com/survey_responses/contactually-by-compass-review-1445833) **["One of the best softwares on the market, contactually"](https://www.g2.com/survey_responses/contactually-by-compass-review-1599581)** **Rating:** 5.0/5.0 stars _— Dayana P._ [Read full review](https://www.g2.com/survey_responses/contactually-by-compass-review-1599581) #### What Are G2 Users Discussing About Contactually by Compass? - [What is Contactually by Compass used for?](https://www.g2.com/discussions/what-is-contactually-by-compass-used-for) - [Does compass hire new agents?](https://www.g2.com/discussions/does-compass-hire-new-agents) - [What is the best CRM for real estate?](https://www.g2.com/discussions/contactually-by-compass-what-is-the-best-crm-for-real-estate) - [What is Compass CRM?](https://www.g2.com/discussions/what-is-compass-crm) - [What CRM does compass use?](https://www.g2.com/discussions/what-crm-does-compass-use) ### [BoldTrail](https://www.g2.com/products/boldtrail/reviews) BoldTrail combines the Inside Real Estate portfolio of solutions into one cohesive ecosystem, powering and streamlining your workflow to drive maximum productivity. It’s the next generation platform, built to fuel your entire business with powerful technology plus the consultative service, support and community you need to thrive. BoldTrail is not only our new brand, but a new vehicle for Inside Real Estate to combine capabilities, including front office, back office, business intelligence and recruiting, to better serve you, the real estate professional. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,494 #### How Do G2 Users Rate BoldTrail? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Lead Management:** 8.8/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.7/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind BoldTrail? - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE\_Blogs 4,863 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af863ef522b947e84aaa94042793582d8affe7ed393b6d7febc4a753d01296d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F651176%2F&secure%5Burl_type%5D=linkedin_company_website) 450 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 54% Small, 25% Large #### What Do G2 Reviewers Say About BoldTrail? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **centralized management** of BoldTrail, enabling efficient business operations with integrated tools and information. - Users value the **user-friendly features** of BoldTrail, appreciating its automation and effective lead capture capabilities. - Users value the **high level of automation** in BoldTrail, simplifying lead generation and enhancing user experience. - Users love the **ease of use** of BoldTrail, with a dramatically improved interface and user-friendly automations. - Users love the **efficient lead generation** capabilities of BoldTrail, enhancing their campaign management with easy automation. ##### Cons - Users find the **difficult usability** of BoldTrail hinders productivity, with a lack of guidance for new users. - Users find the **learning curve steep** , as the multitude of features makes mastery challenging and overwhelming. - Users find the **difficult learning** curve of BoldTrail challenging, affecting their ability to utilize the platform effectively. - Users find BoldTrail to be **expensive** , wishing for more affordable options and flexible agent addition. - Users find the **difficult learning curve** of BoldTrail challenging, often feeling overwhelmed by its extensive features and setup. #### What Are Recent G2 Reviews of BoldTrail? **["I am super happy with KvCore!"](https://www.g2.com/survey_responses/boldtrail-review-4790497)** **Rating:** 5.0/5.0 stars _— Charles F._ [Read full review](https://www.g2.com/survey_responses/boldtrail-review-4790497) **["Streamlined CRM for Real Estate Success"](https://www.g2.com/survey_responses/boldtrail-review-13089606)** **Rating:** 5.0/5.0 stars _— Paul S._ [Read full review](https://www.g2.com/survey_responses/boldtrail-review-13089606) #### What Are G2 Users Discussing About BoldTrail? - [I'm struggling to understand kvCORE's lead generation and nurturing tools. Can someone explain them to me?](https://www.g2.com/discussions/i-m-struggling-to-understand-kvcore-s-lead-generation-and-nurturing-tools-can-someone-explain-them-to-me) - [What is kvCORE used for?](https://www.g2.com/discussions/what-is-kvcore-used-for) - 1 comment - [What is BoomTown used for?](https://www.g2.com/discussions/what-is-boomtown-used-for) - [What is CORE ListingMachine used for?](https://www.g2.com/discussions/what-is-core-listingmachine-used-for) - [What is the meaning of BoomTown?](https://www.g2.com/discussions/what-is-the-meaning-of-boomtown) ### [ResMan](https://www.g2.com/products/resman/reviews) ResMan stands as the unrivaled choice in the multifamily and affordable housing real estate marketplace, embraced by owners, operators, and investors. Our platform is thoughtfully designed to provide tailored and seamless solutions that match your specific needs. With ResMan, you enjoy open, scalable architecture and freedom through our expanded product suite, including budgeting, fraud detection, utilities management, and the innovative AI chatbot "Leasing Assistant." Discover the simplicity of managing your property with our intuitive platform, integrating a comprehensive marketing suite, advanced accounting, reporting, and property management capabilities. ResMan's Marketing Suite includes Websites, CRM, Contact Center, and the AI-powered Leasing Assistant chatbot, providing a complete solution to attract and retain tenants while improving communication and lead conversion. Our leading-edge UI/UX transforms complexity into clarity, saving valuable time and boosting efficiencies. ResMan’s platform also includes powerful tools for applicant screening, maintenance optimization, and real-time analytics, ensuring every aspect of property management is covered. Our dedicated customer support and seamless implementation ensure a hassle-free experience. The benefits of ResMan extend further with features designed to address the needs of multifamily and affordable housing properties. ResMan makes property management easier by integrating solutions such as budgeting, fraud detection, and utility management, ensuring comprehensive operational control. One of ResMan's standout features is its open integration partner network, allowing organizations to build their product suite the way they want. This flexibility ensures that you can tailor the platform to meet your specific needs, leveraging partnerships that enhance and expand the functionality of ResMan. Elevate your property management with ResMan, where innovation meets practicality, empowering your success in today's competitive real estate landscape. With ResMan, property management becomes more than just a task—it’s a seamless, efficient experience that transforms operations and drives growth. Discover why ResMan is ahead of the competition and take your property management to new heights. **Average Rating:** 4.8/5.0 **Total Reviews:** 433 #### How Do G2 Users Rate ResMan? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.7/10) - **Lead Management:** 9.4/10 (Category avg: 8.5/10) - **Contact & Account Management:** 9.7/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind ResMan? - **Seller:** [Inhabit IQ](https://www.g2.com/sellers/inhabit-iq) - **Company Website:** inhabit.com - **Year Founded:** 2016 - **HQ Location:** Knoxville, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=adb75b79df223e380fed9388e6110dcb6784549d0f1e1e952b19f45a51b011ba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finhabit-iq&secure%5Burl_type%5D=linkedin_company_website) 2,600 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Property Manager, Assistant Manager - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 47% Small, 43% Medium #### What Do G2 Reviewers Say About ResMan? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of ResMan, highlighting its intuitive design and seamless integration for efficient management. - Users love ResMan for its **user-friendly layout** , making it easy to navigate and learn quickly. - Users find ResMan to be **user-friendly and easy to learn** , facilitating seamless management of work orders and tenant profiles. - Users appreciate the **exceptional customer support** from ResMan, praising their dedicated assistance and availability of support staff. - Users appreciate the **user-friendly interface** of ResMan, which makes operations smooth and organized for everyone. ##### Cons - Users express frustration over **missing features** like a payroll module and difficulties in accessing shared documents. - Users report experiencing **slow performance** with ResMan, particularly during updates and when accessing schedules. - Users struggle with **poor usability** in ResMan, finding navigation and document access frustrating and error-prone. - Users experience occasional **slow speeds** on ResMan, particularly when searching for units, affecting overall performance. - Users find the **interface not user-friendly** , with some features being unintuitive and difficult to navigate. #### What Are Recent G2 Reviews of ResMan? **["ResMan: Reliable, Organized Property Management with Powerful Integrations"](https://www.g2.com/survey_responses/resman-review-13000353)** **Rating:** 5.0/5.0 stars _— Jazmyn C._ [Read full review](https://www.g2.com/survey_responses/resman-review-13000353) **["The Best PM Software with Navigation Ease and Drill-Down Access Without Extra Logins"](https://www.g2.com/survey_responses/resman-review-12906569)** **Rating:** 5.0/5.0 stars _— Michelle S._ [Read full review](https://www.g2.com/survey_responses/resman-review-12906569) #### What Are G2 Users Discussing About ResMan? - [What is ResMan used for?](https://www.g2.com/discussions/what-is-resman-used-for) ### [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) Follow Up Boss is simple sales software for real estate teams. We help you follow up faster, more often, and with the leads and clients most likely to convert into sales and revenue. Our clients range from solo agents through to some of the top performing teams in the country, as well as e-leads teams within larger brokerages. Our system is designed to manage the entire lifecycle of your relationship from new lead through to past clients and sphere. **Average Rating:** 4.6/5.0 **Total Reviews:** 114 #### How Do G2 Users Rate Follow Up Boss? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10) - **Lead Management:** 9.2/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.8/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 8.7/10 (Category avg: 10/10) #### Who Is the Company Behind Follow Up Boss? - **Seller:** [Follow up Boss](https://www.g2.com/sellers/follow-up-boss) - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @FollowUpBoss 1,550 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7e0b76aafc540ff1b3809f7ac76d654c9684524e9df837b06983e4f47be15cc6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F24780438%2F&secure%5Burl_type%5D=linkedin_company_website) 96 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor - **Top Industries:** Real Estate - **Company Size:** 77% Small, 15% Medium #### What Do G2 Reviewers Say About Follow Up Boss? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of Follow Up Boss, appreciating its simplicity and effective automation features. - Users appreciate the **responsive customer support** of Follow Up Boss, enhancing their onboarding and overall experience. - Users value the **seamless integrations** with major platforms, enhancing communication and client activity visibility. - Users value the **automation features** of Follow Up Boss, simplifying workflows and enhancing overall efficiency. - Users value the **easy setup** of Follow Up Boss, allowing for a smooth transition and efficient use right away. ##### Cons - Users find the initial **learning difficulty** challenging, but ultimately believe it pays off after usage. - Users find the **contact search functionality lacking** , affecting efficiency and overall user experience on the mobile app. - Users find the mobile app **occasionally slow** , which can lead to frustration and inefficiencies in usage. - Users sometimes face **phone bugs** with Follow Up Boss, which can disrupt their overall experience. #### What Are Recent G2 Reviews of Follow Up Boss? **["Efficient CRM with Seamless Integration"](https://www.g2.com/survey_responses/follow-up-boss-review-12709107)** **Rating:** 5.0/5.0 stars _— Lilly S._ [Read full review](https://www.g2.com/survey_responses/follow-up-boss-review-12709107) **["A CRM Lifesaver for Real Estate Teams"](https://www.g2.com/survey_responses/follow-up-boss-review-9112857)** **Rating:** 5.0/5.0 stars _— Yola S._ [Read full review](https://www.g2.com/survey_responses/follow-up-boss-review-9112857) #### What Are G2 Users Discussing About Follow Up Boss? - [Do you recommend Follow Up Boss for real estate CRM, and what features are most valuable?](https://www.g2.com/discussions/do-you-recommend-follow-up-boss-for-real-estate-crm-and-what-features-are-most-valuable) - [Does follow up boss have a dialer?](https://www.g2.com/discussions/does-follow-up-boss-have-a-dialer) - [What is Fub CRM?](https://www.g2.com/discussions/what-is-fub-crm) - [How do you follow up with your boss?](https://www.g2.com/discussions/how-do-you-follow-up-with-your-boss) - [What is the use of follow up boss?](https://www.g2.com/discussions/what-is-the-use-of-follow-up-boss) ### [BoomTown](https://www.g2.com/products/boomtown/reviews) BoomTown, the only solution that generates and manages leads. Expert lead generation, consumer websites, CRM, in-house lead qualification services, and more, in flexible packages that scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 564 #### How Do G2 Users Rate BoomTown? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10) - **Lead Management:** 9.2/10 (Category avg: 8.5/10) - **Contact & Account Management:** 9.0/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind BoomTown? - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE\_Blogs 4,863 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af863ef522b947e84aaa94042793582d8affe7ed393b6d7febc4a753d01296d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F651176%2F&secure%5Burl_type%5D=linkedin_company_website) 450 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 78% Small, 19% Medium #### What Do G2 Reviewers Say About BoomTown? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of BoomTown, finding it manageable and effective for client engagement. - Users appreciate the **lead generation capabilities** of BoomTown, finding it easy to manage and engage with their leads. - Users find the **tagging system for organizing contacts** in BoomTown helpful for managing leads and notes efficiently. - Users praise the **effective lead management** of BoomTown, appreciating its ease of use and organized CRM features. - Users appreciate the **ease of access** in BoomTown, highlighting its user-friendly features for comparing leads and listings. ##### Cons - Users express concerns over **update issues** , citing outdated functionality and challenges with email graphics and lead management. - Users struggle with **email issues** , including difficulties in adding graphics and concerns about platform innovation. - Users face challenges with **poor lead quality** , often receiving fake leads that are difficult to manage or delete. - Users find it a **hard process to include graphics** in emails, requiring cumbersome code updates. - Users find the **confusing instructions** of BoomTown overwhelming, making it challenging to navigate the platform effectively. #### What Are Recent G2 Reviews of BoomTown? **["User-Friendly that keeps clients engaged"](https://www.g2.com/survey_responses/boomtown-review-7955665)** **Rating:** 5.0/5.0 stars _— Megan S._ [Read full review](https://www.g2.com/survey_responses/boomtown-review-7955665) **["The Best CRM and website I have ever seen"](https://www.g2.com/survey_responses/boomtown-review-6485921)** **Rating:** 5.0/5.0 stars _— Laura H._ [Read full review](https://www.g2.com/survey_responses/boomtown-review-6485921) ### [BoldTrail BackOffice](https://www.g2.com/products/boldtrail-backoffice/reviews) BoldTrail BackOffice is the next generation of Brokermint and brings your entire business together. This powerful set of products and thriving community provides all the insights, tools, and innovations you need to streamline transaction operations, enhance your brand, and drive business growth. Everything you need is all in one place in the most user-friendly, and supportive system. It’s modern, it’s automated, it’s built for the cloud, and it comes in flexible packages to fit your unique business needs. BoldTrail BackOffice has it all: - Forms and e-sign - Transaction management - Commissions - Accounting/Reporting - Retention/Coaching - Recruiting - Analytics **Average Rating:** 4.3/5.0 **Total Reviews:** 171 #### How Do G2 Users Rate BoldTrail BackOffice? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.7/10) - **Lead Management:** 9.2/10 (Category avg: 8.5/10) - **Contact & Account Management:** 9.6/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind BoldTrail BackOffice? - **Seller:** [Inside Real Estate](https://www.g2.com/sellers/inside-real-estate) - **Company Website:** insiderealestate.com - **Year Founded:** 2015 - **HQ Location:** Murray, Utah - **Twitter:** @IRE\_Blogs 4,863 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af863ef522b947e84aaa94042793582d8affe7ed393b6d7febc4a753d01296d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F651176%2F&secure%5Burl_type%5D=linkedin_company_website) 450 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Broker/Owner, Broker - **Top Industries:** Real Estate, Accounting - **Company Size:** 80% Small, 16% Medium #### What Do G2 Reviewers Say About BoldTrail BackOffice? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **user-friendly organization** of BoldTrail BackOffice, revolutionizing how they manage transactions effortlessly. - Users find BoldTrail BackOffice to be **user-friendly** , significantly enhancing transaction management and organizational efficiency. - Users love the **efficiency** of BoldTrail BackOffice, enhancing organization and saving time in document management. - Users value the **effective contact management** in BoldTrail BackOffice for its detailed transaction checklists and notifications. - Users value the **automation features** of BoldTrail BackOffice for streamlining workflow and enhancing efficiency. ##### Cons - Users find the **poor customer support** frustrating, noting slow responses and limited dashboard customization options. - Users experience **email issues** with BoldTrail BackOffice, as important communications often end up in junk mail. - Users find the **limited customization options** frustrating, impacting efficiency and overall user satisfaction with BoldTrail BackOffice. - Users find the **difficult usability** of BoldTrail BackOffice frustrating, especially during onboarding and form management. - Users dislike the **email spamming** that causes important correspondence to end up in junk mail. #### What Are Recent G2 Reviews of BoldTrail BackOffice? **["Streamlined Team Workflows, Minor UI Tweaks Needed"](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13086996)** **Rating:** 4.5/5.0 stars _— Maria D._ [Read full review](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13086996) **["Intuitive and Organized, Perfect for Document Management"](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13210784)** **Rating:** 5.0/5.0 stars _— Juan M._ [Read full review](https://www.g2.com/survey_responses/boldtrail-backoffice-review-13210784) #### What Are G2 Users Discussing About BoldTrail BackOffice? - [What is a real estate transaction coordinator?](https://www.g2.com/discussions/what-is-a-real-estate-transaction-coordinator) - [What is transaction management real estate?](https://www.g2.com/discussions/what-is-transaction-management-real-estate) - [How much is Brokermint monthly?](https://www.g2.com/discussions/how-much-is-brokermint-monthly) - 1 comment - [Does Brokermint have an app?](https://www.g2.com/discussions/does-brokermint-have-an-app) - 6 comments ### [Brivity](https://www.g2.com/products/brivity/reviews) Brivity Platform isn’t just real estate software—it’s a complete ecosystem designed to help you capture, nurture, and close leads while building lasting client relationships. From stunning IDX websites and a world-class CRM to powerful nurturing tools, transaction management, lead generation, marketing suite, recruiting solution, and a reporting center to track your business performance against your goals, Brivity provides everything you need. Empowering agents and teams to streamline processes, save time, and achieve measurable results, Brivity is the ultimate platform for real estate success. Brivity Platform consolidates your entire business workflow from lead generation to closing into one streamlined, intelligent technology platform. Whether you're a solo agent or a large team, Brivity helps you generate and convert more leads, stay accountable, scale your systems, and close more deals, all from one login. **Average Rating:** 4.2/5.0 **Total Reviews:** 43 #### How Do G2 Users Rate Brivity? - **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 8.7/10) - **Lead Management:** 8.9/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.7/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Brivity? - **Seller:** [Brivity](https://www.g2.com/sellers/brivity) - **Year Founded:** 2012 - **HQ Location:** Bellingham, WA - **Twitter:** @Brivity 2,478 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=118e66e4e98c36dbc984f80c48a30b9dd1be692a7447b911dd647e0ea7573ac1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3122486%2F&secure%5Burl_type%5D=linkedin_company_website) 142 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate - **Company Size:** 93% Small, 5% Large #### What Do G2 Reviewers Say About Brivity? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **all-in-one solution** of Brivity, appreciating its continual improvement and comprehensive tools integration. - Users value the **robust all-in-one system** of Brivity, appreciating its continuous improvements and extensive training options. - Users praise Brivity for its **continuous improvements and all-in-one system** that enhances their business operations effectively. - Users praise Brivity for its **all-in-one solution** that effectively supports business growth and streamlines operations. - Users value the **centralization** of Brivity, enjoying a seamless and powerful all-in-one solution for their business needs. ##### Cons - Users wish for a **forms library** feature to manage office documents within Brivity instead of external platforms. - Users desire a **forms library** for easier document management instead of relying on third-party platforms like Google Docs. - Users wish for a **forms library** to upload documents directly to Brivity instead of relying on external platforms. - Users find the **reporting tools lacking** and wish for improvements similar to those in other excel programs. #### What Are Recent G2 Reviews of Brivity? **["A true one-stop shop for Real Estate teams and solo agents"](https://www.g2.com/survey_responses/brivity-review-11818917)** **Rating:** 5.0/5.0 stars _— Victoria W._ [Read full review](https://www.g2.com/survey_responses/brivity-review-11818917) **["BRIVITY is THE BEST CRM that I have ever used PERIOD!!!!!"](https://www.g2.com/survey_responses/brivity-review-4562239)** **Rating:** 5.0/5.0 stars _— Bob W._ [Read full review](https://www.g2.com/survey_responses/brivity-review-4562239) ### [CINC](https://www.g2.com/products/cinc/reviews) Turn your database into a databank. CINC is the premier lead generation and conversion engine helping real estate agents increase their ROI and develop a valuable asset. CINC‘s 50,000+ top producers power their teams to drive bigger business and a better life. Now is the time to increase the value of your business. CINC allows you to: --Capture New Leads with Paid Search & Paid Social --Identify Now & Future Business --Nurture Leads in Your Database --Convert Leads into Homebuyers & Repeat Business **Average Rating:** 4.4/5.0 **Total Reviews:** 193 #### How Do G2 Users Rate CINC? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10) - **Lead Management:** 8.6/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.6/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind CINC? - **Seller:** [Comissions Inc.](https://www.g2.com/sellers/comissions-inc) - **Company Website:** www.commissionsinc.com - **Year Founded:** 2011 - **HQ Location:** Marietta, Georgia - **Twitter:** @CINCPro 810 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a81233d4b435399cb8592673b4e3b5107207d4a16bf6330cdee78782272ff611&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3012495%2F&secure%5Burl_type%5D=linkedin_company_website) 79 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate - **Company Size:** 87% Small, 9% Medium #### What Do G2 Reviewers Say About CINC? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of CINC, praising its intuitive design and seamless integration into workflows. - Users value CINC for its **quality lead generation** , enhancing efficiency and engagement in their marketing efforts. - Users value CINC's **excellent customer support** , appreciating prompt issue resolution and helpful monthly meetings for feature exploration. - Users value the **extensive features and updates** of CINC, enhancing their real estate business and confidence in client interactions. - Users value the **AI integration** in CINC for maintaining contact and enhancing lead management effortlessly. ##### Cons - Users report frequent issues with **poor lead quality** , wasting time on unqualified contacts and inaccurate information. - Users report **AI inefficiencies** with inaccurate leads and robotic communication, complicating their outreach efforts. - Users find the **learning curve steep** , making onboarding and effective use challenging for some team members. - Users are frustrated by **missing features** in CINC, including inadequate lead quality and poor customer support. - Users desire a **more effective search functionality** that includes comprehensive MLS listings and enhanced filtering options. #### What Are Recent G2 Reviews of CINC? **["Effortless CRM with Auto-Tracking Excellence"](https://www.g2.com/survey_responses/cinc-review-11449988)** **Rating:** 5.0/5.0 stars _— Frankie P._ [Read full review](https://www.g2.com/survey_responses/cinc-review-11449988) **["Intuitive and Powerful—CINC Made Lead Management Easy from Day One"](https://www.g2.com/survey_responses/cinc-review-12311648)** **Rating:** 5.0/5.0 stars _— Jan R._ [Read full review](https://www.g2.com/survey_responses/cinc-review-12311648) #### What Are G2 Users Discussing About CINC? - [What is CINC used for?](https://www.g2.com/discussions/what-is-cinc-used-for) ### [SellDo](https://www.g2.com/products/selldo/reviews) Sell.Do is an end-to-end real estate CRM that empowers real estate businesses to automate their marketing & sales cycle, optimize operations, and attain maximum ROI. The unique software solution has been built exclusively by real estate experts and industry veterans to enhance the overall client relationship experience of the real estate ecosystem. With Sell.Do, real estate builders, developers, agents, and brokers can effectively manage sales & marketing cycles, lead management, inventory management, digital payments, channel partner management, performance management, reports & dashboards, and analytics. Such customers of Sell.Do have witnessed increased sales, improved customer retention, informed decision making, and unmatched productivity among the teams. Since its inception in 2011, Sell.Do has contributed to the growth of more than 1000 real estate companies. In just over a decade, Sell.Do has bagged six awards and recognitions, making it one of the best real estate CRM software in India. Sell.Do’s Ask Jarvis feature uses advanced AI sentiment analysis to instantly interpret buyer intent — helping sales teams decide the right moment to engage, pause, or follow up. With AI Calling, Sell.Do eliminates the need for temporary calling staff by managing thousands of buyer conversations round the clock, ensuring every inquiry gets answered without delay or fatigue. Plus, with native in-built WhatsApp, teams can connect, nurture, and convert leads seamlessly within the same platform — no integrations needed. **Average Rating:** 4.8/5.0 **Total Reviews:** 127 #### How Do G2 Users Rate SellDo? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10) - **Lead Management:** 9.8/10 (Category avg: 8.5/10) - **Contact & Account Management:** 9.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind SellDo? - **Seller:** [Sell.Do](https://www.g2.com/sellers/sell-do-5953e727-c147-4e55-8697-7d82d94926d3) - **Year Founded:** 2011 - **HQ Location:** Pune, Maharashtra - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23243c152040845e87a2aaa7a69fec5efc98680e316f0cc9a7ee68ad68ab423e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsell-do%2F&secure%5Burl_type%5D=linkedin_company_website) 139 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate, Construction - **Company Size:** 59% Small, 41% Medium #### What Do G2 Reviewers Say About SellDo? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of SellDo, highlighting its user-friendly interface and seamless integration with lead sources. - Users value the **excellent customer support** from SellDo, enhancing their experience with live chat and comprehensive resources. - Users find the **reporting features** effective for lead tracking and management, enhancing their overall workflow. - Users appreciate SellDo for its **user-friendly UI** , making navigation and integration seamless for lead management. - Users enjoy the **all-in-one solution** of SellDo, appreciating its ease of use and centralized data management. ##### Cons - Users find the **learning difficulty** with SellDo challenging due to steep learning curves and confusing setups. - Users find the **learning curve steep** and the setup process confusing, making initial use challenging. - Users find the **update issues** frustrating, especially with unexpected changes impacting field sales employees' efficiency. #### What Are Recent G2 Reviews of SellDo? **["One stop solution for Realestate Companies"](https://www.g2.com/survey_responses/selldo-review-10602208)** **Rating:** 4.0/5.0 stars _— Manvi S._ [Read full review](https://www.g2.com/survey_responses/selldo-review-10602208) **["Sell.Do – An Affordable and User-Friendly CRM Tailored for Real Estate Success"](https://www.g2.com/survey_responses/selldo-review-11419202)** **Rating:** 4.0/5.0 stars _— Soumen K._ [Read full review](https://www.g2.com/survey_responses/selldo-review-11419202) ### [Lofty](https://www.g2.com/products/lofty-lofty/reviews) Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions. **Average Rating:** 4.3/5.0 **Total Reviews:** 401 #### How Do G2 Users Rate Lofty? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10) - **Lead Management:** 8.6/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.4/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Lofty? - **Seller:** [Lofty](https://www.g2.com/sellers/lofty) - **Company Website:** www.lofty.com - **Year Founded:** 2016 - **HQ Location:** Phoenix, Arizona - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0bdcda7ceb5a1b50f2aaca941eba2ce71eb04d9a7fe06315b2a6eaa72c88d6d&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Floftyplatform&secure%5Burl_type%5D=linkedin_company_website) 138 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Realtor, Real Estate Agent - **Top Industries:** Real Estate, Commercial Real Estate - **Company Size:** 83% Small, 10% Medium #### What Do G2 Reviewers Say About Lofty? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Lofty, enjoying its seamless setup and comprehensive toolset for efficient management. - Users appreciate the **intuitive design and extensive features** of Lofty, enhancing customization and ease of use. - Users love the **seamless integrations** of Lofty, allowing efficient handling of all tasks within one platform. - Users love the **customization options** of Lofty, making it a versatile tool that meets all their business needs. - Users value Lofty's **lead generation capabilities** , which efficiently manage relationships and enhance productivity for realtors. ##### Cons - Users report **poor customer support** with Lofty, often finding it unresponsive and unhelpful when issues arise. - Users express frustration over **missing features** in Lofty, highlighting the lack of critical tools and poor performance. - Users find the **steep learning curve** of Lofty challenging, requiring time and training to fully utilize its features. - Users find the **AI inefficiency** in Lofty frustrating, citing slow responses and poor feature performance. - Users find Lofty to have a **poor user interface** , making navigation and functionality confusing and difficult to manage. #### What Are Recent G2 Reviews of Lofty? **["Smart CRM Features Boost Consistency but Need Refinement"](https://www.g2.com/survey_responses/lofty-review-12640627)** **Rating:** 4.5/5.0 stars _— Linda M._ [Read full review](https://www.g2.com/survey_responses/lofty-review-12640627) **["User-Friendly Platform with Strong Customer Service"](https://www.g2.com/survey_responses/lofty-review-12941579)** **Rating:** 5.0/5.0 stars _— Jyoti G._ [Read full review](https://www.g2.com/survey_responses/lofty-review-12941579) ### [ActivePipe](https://www.g2.com/products/activepipe/reviews) ActivePipe is a specialized marketing automation platform designed to assist real estate agents, agencies, and mortgage brokers in Australia and New Zealand in transforming their contact databases into revenue-generating assets. By leveraging behavioral intelligence, automated nurturing campaigns, and real-time lead scoring, ActivePipe enables users to systematically identify prospects ready to engage, maintain consistent client interactions, and capture listing opportunities ahead of competitors. The platform primarily targets brokerages, team leaders, independent agents, and franchise networks looking to optimize their marketing efforts. ActivePipe addresses the challenge of underutilized databases, which often contain valuable contacts that can lead to significant business opportunities. For instance, an average agent's database of 3,000 contacts can represent around 150 potential annual listings, but without systematic nurturing, many of these opportunities may go unnoticed. By providing tools that enhance engagement and streamline communication, ActivePipe empowers users to maximize their outreach and conversion potential. Key features of ActivePipe include its Intent Engine and Behavioral Intelligence capabilities, which automatically identify buyer and seller personas through interactive surveys and engagement analysis. The platform tracks behavioral signals that indicate purchase or sale intent, such as property research patterns and home valuation clicks. This functionality allows agents to prioritize their follow-up efforts effectively, focusing on "Up & Coming" contacts who have recently re-engaged and "Highly Interactive" prospects who require immediate attention. Additionally, Smart Property Matching delivers personalized property recommendations based on user preferences and observed behavior, ensuring that communications remain relevant and engaging. ActivePipe also offers pre-built real estate campaigns that are ready to deploy, significantly reducing the time required to launch marketing initiatives compared to generic platforms. These campaigns are compliant with local regulations, including the Spam Act 2003 and Privacy Act, ensuring that users can engage their contacts without legal concerns. Furthermore, the platform automates the generation and distribution of monthly branded local market reports, positioning agents as trusted experts in their communities while providing valuable insights into market trends. The platform's multi-agent management capabilities allow single administrators to oversee campaigns for numerous agents, maintaining brand consistency while personalizing communications. ActivePipe integrates seamlessly with leading real estate CRMs in the ANZ region, ensuring that users can maintain their CRM as the source of truth while adding an intelligence layer for enhanced marketing automation. With dedicated training and implementation support, ActivePipe helps users navigate the complexities of automation, ensuring that they can leverage the platform's full potential to drive business growth. **Average Rating:** 4.5/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate ActivePipe? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10) - **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind ActivePipe? - **Seller:** [MoxiWorks](https://www.g2.com/sellers/moxiworks) - **Company Website:** moxiworks.com - **Year Founded:** 2010 - **HQ Location:** Bellevue, Washington - **Twitter:** @MoxiWorks 1,325 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd31397a3856896176f8dbf3856f21742831857905917fe078a2941efc6db767&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmoxi-works%2F&secure%5Burl_type%5D=linkedin_company_website) 148 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Real Estate - **Company Size:** 61% Medium, 39% Small #### What Do G2 Reviewers Say About ActivePipe? _AI-generated summary from verified user reviews_ ##### Pros - Users find ActivePipe's **ease of use** outstanding, empowering them to create effective, branded emails effortlessly. - Users highlight the **seamless automation** of ActivePipe, enhancing campaigns and simplifying marketing efforts for agents. - Users appreciate how ActivePipe enables **business growth** through simultaneous campaigns and seamless integration with existing tools. - Users commend ActivePipe for its **responsive customer support** , enhancing their overall experience and satisfaction with the platform. - Users appreciate the **customization options** of ActivePipe, enabling tailored email campaigns and seamless integration with existing tools. ##### Cons - Users face **integration issues** with ActivePipe, but appreciate the responsive support provided to resolve them. - Users desire **more design capabilities** in ActivePipe, often feeling constrained and needing to use external tools. #### What Are Recent G2 Reviews of ActivePipe? **["Automated Lead Nurturing with Valuable Behavioural Insights"](https://www.g2.com/survey_responses/activepipe-review-13034510)** **Rating:** 4.0/5.0 stars _— Bec R._ [Read full review](https://www.g2.com/survey_responses/activepipe-review-13034510) **["Intuitive Platform & Outstanding Customer Support"](https://www.g2.com/survey_responses/activepipe-review-12972604)** **Rating:** 5.0/5.0 stars _— Natalie G._ [Read full review](https://www.g2.com/survey_responses/activepipe-review-12972604) #### What Are G2 Users Discussing About ActivePipe? - [Who owns ActivePipe?](https://www.g2.com/discussions/who-owns-activepipe) - [How do you use ActivePipe?](https://www.g2.com/discussions/how-do-you-use-activepipe) - [Is ActivePipe a CRM?](https://www.g2.com/discussions/is-activepipe-a-crm) - ‹ Prev‹ Prev - 1 - [2](/es/categories/real-estate-crm?order=g2_score&page=2#product-list) - [3](/es/categories/real-estate-crm?order=g2_score&page=3#product-list) - [4](/es/categories/real-estate-crm?order=g2_score&page=4#product-list) - [5](/es/categories/real-estate-crm?order=g2_score&page=5#product-list) - … - [20](/es/categories/real-estate-crm?order=g2_score&page=20#product-list) - [21](/es/categories/real-estate-crm?order=g2_score&page=21#product-list) - [Next ›Next ›](/es/categories/real-estate-crm?order=g2_score&page=2#product-list) Categorías Destacadas [Software de reconocimiento de empleados](https://www.g2.com/es/categories/employee-recognition) [Software de Automatización de Servicios Profesionales](https://www.g2.com/es/categories/professional-services-automation) [Sistemas POS para restaurantes](https://www.g2.com/es/categories/restaurant-pos) [Sistemas de Gestión de Información de Productos (PIM)](https://www.g2.com/es/categories/product-information-management-pim) [Software de Gestión de Activos Digitales](https://www.g2.com/es/categories/digital-asset-management) Categorías Similares - [Gestión de Corretaje](/es/categories/brokerage-management) - [Sistemas de Gestión de Espacios de Trabajo Integrados (IWMS)](/es/categories/integrated-workplace-management-systems-iwms) - [Administración de Arrendamientos](/es/categories/lease-administration) - [Gestión de Propiedades](/es/categories/property-management) - [Servicio de Listado Múltiple (MLS)](/es/categories/multiple-listing-service-mls) - [Marketing inmobiliario](/es/categories/real-estate-marketing) - [Gestión de Actividades Inmobiliarias](/es/categories/real-estate-activities-management) - [Escenificación Virtual con IA](/es/categories/ai-virtual-staging) - [Gestión de Asociaciones Comunitarias](/es/categories/community-association-management) - [Inspección de Vivienda](/es/categories/home-inspection) - [Contabilidad de Arrendamientos](/es/categories/lease-accounting) - [Otros bienes raíces](/es/categories/other-real-estate) - [Seguimiento de paquetes](/es/categories/package-tracking) - [Gestión de Acceso a Propiedades](/es/categories/property-access-management) - [Inteligencia de Propiedades](/es/categories/property-intelligence) [Browse CRM Inmobiliario Themes](/es/categories/real-estate-crm/themes) ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan") NK Investigado y escrito por [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan) Updated October 3, 2024 El software CRM inmobiliario ayuda a los profesionales del sector inmobiliario a identificar, rastrear y gestionar las interacciones con clientes actuales y potenciales compradores e inquilinos. Estas soluciones pueden simplificar múltiples procesos empresariales, como el pipeline de prearrendamiento, la prospección de acuerdos, la gestión de ventas, el seguimiento de relaciones y la programación de visitas a propiedades. Además de los beneficios específicos de la industria, una plataforma CRM inmobiliaria puede permitir una mejor organización, tasas de respuesta más rápidas al hablar con los clientes, mejorar la satisfacción del cliente y responder rápidamente a nuevos prospectos para generar más negocios para la agencia. Estos sistemas pueden beneficiar tanto a corredores como a agentes inmobiliarios, ya que los CRM inmobiliarios pueden permitirles gestionar clientes y prospectos que desean alquilar o comprar una casa a través de su oficina o agencia. Mientras que la mayoría de los CRM inmobiliarios se centran en ayudar a los agentes inmobiliarios a gestionar sus relaciones con compradores e inquilinos, algunos productos están diseñados para empresas de desarrollo inmobiliario en lugar de agencias tradicionales. Además, hay varias integraciones comunes que ayudan a expandir la funcionalidad del producto CRM inmobiliario. Al conectar el software CRM inmobiliario con [software de servicios de listado múltiple](https://www.g2.com/es/categories/multiple-listing-service-mls), los agentes inmobiliarios pueden recibir alertas cuando los prospectos están mirando propiedades listadas. El [software de marketing inmobiliario](https://www.g2.com/es/categories/real-estate-marketing) y el [software de gestión de actividades inmobiliarias](https://www.g2.com/es/categories/real-estate-activities-management) también pueden trabajar con un producto CRM para gestionar registros financieros, archivos administrativos, comunicaciones internas, sitios web y la marca de una agencia inmobiliaria. Para calificar para la inclusión en la categoría de CRM Inmobiliario, un producto debe: - Permitir a los profesionales inmobiliarios comunicarse con compradores o inquilinos a través de mensajería instantánea empresarial, texto, correo electrónico o llamada - Rastrear, capturar y gestionar prospectos de clientes en una base de datos organizada - Importar prospectos inmobiliarios de sitios de intercambio de datos de internet (IDX) o servicios de listado en internet - Proporcionar o integrarse con una plataforma de marketing inmobiliario Principales Herramientas de un Vistazo | Product | Mejor para | User Review | | --- | --- | --- | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_078faa09de9e024c395f0689ff109e1a/resimpli.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/resimpli/reviews)[REsimpli](https://www.g2.com/es/products/resimpli/reviews)[4.9/5(397)](https://www.g2.com/es/products/resimpli/reviews) | Investor lead pipelines with built-in drip automation | "Solución integral de CRM con resultados instantáneos" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_35302736c67f537bd5a17a1780e613b0/zillow-premier-agent.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/zillow-premier-agent/reviews)[Zillow Premier](https://www.g2.com/es/products/zillow-premier-agent/reviews)[2.2/5(55)](https://www.g2.com/es/products/zillow-premier-agent/reviews) | Zillow-native lead capture with visibility costs | "Gran exposición y clientes potenciales para profesionales inmobiliarios" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_94866f795cfa56887281195993abfc51/luxury-presence.jpg "Imagen del Avatar del Producto")](https://www.g2.com/es/products/luxury-presence/reviews)[Luxury Presence](https://www.g2.com/es/products/luxury-presence/reviews)[4.4/5(28)](https://www.g2.com/es/products/luxury-presence/reviews) | Sitios web de marcas de lujo con generación de leads impulsada por SEO | "Plataforma de marketing todo en uno de alta calidad que me permite centrarme en mi negocio" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5e9a647f38809988d515958b42285e1d/rechat.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/rechat/reviews)[Rechat](https://www.g2.com/es/products/rechat/reviews)[4.7/5(92)](https://www.g2.com/es/products/rechat/reviews) | Flujos de trabajo todo en uno para CRM, marketing y listados | "Rechat acelera los correos electrónicos de los clientes y agiliza mi flujo de trabajo diario." | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bc4073574772844b7557822c89c51289/contactually-by-compass.PNG "Imagen del Avatar del Producto")](https://www.g2.com/es/products/contactually-by-compass/reviews)[Contactually by Compass](https://www.g2.com/es/products/contactually-by-compass/reviews)[4.2/5(125)](https://www.g2.com/es/products/contactually-by-compass/reviews) | Relationship follow-up reminders with contact bucketing | "CRM poderoso" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Imagen del Avatar del Producto")](https://www.g2.com/es/products/boldtrail/reviews)[BoldTrail](https://www.g2.com/es/products/boldtrail/reviews)[4.5/5(1,554)](https://www.g2.com/es/products/boldtrail/reviews) | Agent database automation with integrated back office | "CRM simplificado para el éxito inmobiliario" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_16426185626c57445e56e1361c0c6ae0/follow-up-boss.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/follow-up-boss/reviews)[Follow Up Boss](https://www.g2.com/es/products/follow-up-boss/reviews)[4.6/5(117)](https://www.g2.com/es/products/follow-up-boss/reviews) | Real estate lead distribution and follow-up automation | "CRM eficiente con integración perfecta" | | [![Imagen del Avatar del Producto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Imagen del Avatar del Producto")](https://www.g2.com/es/products/boomtown/reviews)[BoomTown](https://www.g2.com/es/products/boomtown/reviews)[4.7/5(588)](https://www.g2.com/es/products/boomtown/reviews) | Automated buyer lead nurture with website activity tracking | "Amigable que mantiene a los clientes comprometidos" | * * * Show More ### Temas de CRM Inmobiliario - [¿Qué es el software CRM para bienes raíces?](#que-es-el-software-crm-para-bienes-raices) - [¿Por qué usar el software CRM para bienes raíces?](#por-que-usar-el-software-crm-para-bienes-raices) - [¿Quién usa el software CRM para bienes raíces?](#quien-usa-el-software-crm-para-bienes-raices) - [Tipos de software CRM para bienes raíces](#tipos-de-software-crm-para-bienes-raices) - [Características del software CRM para bienes raíces](#caracteristicas-del-software-crm-para-bienes-raices) - [Tendencias relacionadas con el software CRM para bienes raíces](#tendencias-relacionadas-con-el-software-crm-para-bienes-raices) - [Problemas potenciales con el software CRM para bienes raíces](#problemas-potenciales-con-el-software-crm-para-bienes-raices) - [Software y servicios relacionados con el software CRM para bienes raíces](#software-y-servicios-relacionados-con-el-software-crm-para-bienes-raices) [ ### Temas de CRM Inmobiliario Expandir/Contraer ](#) - [¿Qué es el software CRM para bienes raíces?](#que-es-el-software-crm-para-bienes-raices) - [¿Por qué usar el software CRM para bienes raíces?](#por-que-usar-el-software-crm-para-bienes-raices) - [¿Quién usa el software CRM para bienes raíces?](#quien-usa-el-software-crm-para-bienes-raices) - [Tipos de software CRM para bienes raíces](#tipos-de-software-crm-para-bienes-raices) - [Características del software CRM para bienes raíces](#caracteristicas-del-software-crm-para-bienes-raices) - [Tendencias relacionadas con el software CRM para bienes raíces](#tendencias-relacionadas-con-el-software-crm-para-bienes-raices) - [Problemas potenciales con el software CRM para bienes raíces](#problemas-potenciales-con-el-software-crm-para-bienes-raices) - [Software y servicios relacionados con el software CRM para bienes raíces](#software-y-servicios-relacionados-con-el-software-crm-para-bienes-raices) ## Más Información Sobre Software CRM Inmobiliario ### ¿Qué es el software CRM para bienes raíces? Los agentes inmobiliarios están constantemente en movimiento y siempre "activos". Deben atraer nuevos clientes, mantener la comunicación con los clientes existentes, estar al día con los listados, seguir los contratos y el pipeline de ventas existente, publicitar su marca personal, mantener una presencia activa en las redes sociales y saber cómo aprovechar la tecnología para mantenerse por delante de su competencia y clientes potenciales. El software CRM para bienes raíces ayuda a unificar prioridades y tareas, trabajando en el mejor interés del agente que utiliza el software. El software CRM para bienes raíces es más que una herramienta glorificada de captura, generación y seguimiento de clientes potenciales. Es una base de datos de clientes, contratos y agentes específicamente diseñada para la industria inmobiliaria. El software CRM para bienes raíces ayuda a los agentes y empresas a servir mejor a sus clientes centralizando e integrando todas las actividades del agente en un sistema consolidado. Tiene la capacidad de automatizar flujos de trabajo, analizar interacciones de agentes y ciclos de ventas, y optimizar y rastrear la correspondencia con los clientes. Con un CRM para bienes raíces, los agentes y corredores pueden ser más eficientes y productivos con su tiempo, así como asegurar una personalización mejorada y atractiva. Beneficios clave del software CRM para bienes raíces - Consolida y organiza la información de clientes potenciales y contactos en una base de datos que se puede buscar - Automatiza flujos de trabajo y tareas que consumen mucho tiempo - Optimiza los esfuerzos de automatización de marketing - Rastrea e informa sobre el rendimiento del agente y los datos de operaciones comerciales - Se integra con sistemas MLS y otros software de terceros relevantes ### ¿Por qué usar el software CRM para bienes raíces? Aparte de la centralización de datos y la automatización de flujos de trabajo, los profesionales inmobiliarios aprovechan el software CRM para bienes raíces por dos razones significativas: aumentar la eficiencia y mejorar las relaciones con los clientes. **Eficiencia —** Debido a que el software CRM para bienes raíces recopila automáticamente la información del cliente y configura recordatorios y notificaciones sobre hitos y eventos notables, los agentes inmobiliarios no necesitan buscar esa información. Ese tipo de información es crucial para personalizar con precisión la correspondencia con el cliente, pero lleva tiempo recopilarla y analizarla. El software CRM para bienes raíces automatiza tareas tediosas y que consumen mucho tiempo, permitiendo a los agentes responder rápidamente y con deliberación. **Fortalece las relaciones con los clientes —** El software CRM para bienes raíces permite a los agentes minimizar el ida y vuelta innecesario con un cliente sobre los requisitos de vivienda al recopilar y procesar preferencias y similares. Durante y después de un trato cerrado, el software CRM para bienes raíces rastrea los comportamientos e interacciones de los clientes con los agentes, lo que ayuda a predecir la retroalimentación que un agente puede recibir de un cliente satisfecho o insatisfecho. También ayuda a los agentes a mantener un contacto ligero, no abrumador, con seguimientos y puede poner en marcha referencias. ### ¿Quién usa el software CRM para bienes raíces? **Agentes inmobiliarios —** Los agentes inmobiliarios usan el software CRM para bienes raíces para rastrear mejor su pipeline de ventas, contratos y correspondencia con clientes. Los agentes se benefician de la solución integral que ofrece un CRM para bienes raíces, reduciendo la multitud de diferentes sistemas de software, repositorios físicos y aplicaciones que podrían haber utilizado anteriormente para realizar un seguimiento de sus actividades y clientes. **Inversores inmobiliarios —** Los inversores inmobiliarios pueden aprovechar la funcionalidad de informes y visualización de datos del CRM para presentar y modelar datos comerciales. La capacidad de consolidación de datos del CRM para bienes raíces ayuda a los inversores a ver el número de acuerdos ganados en un período de tiempo específico y el valor total de todos los acuerdos actualmente en el pipeline, mientras apoya la creación de estrategias de cartera a largo plazo. **Prestamistas hipotecarios —** Aunque [el software CRM hipotecario](https://www.g2.com/categories/mortgage-crm) existe como una solución adaptada para la industria de préstamos, los prestamistas aún pueden aprovechar el CRM para bienes raíces para gestionar contactos, agregar documentos y priorizar tareas. Aunque un CRM para bienes raíces no puede integrarse tan perfectamente con un sistema de originación de préstamos (LOS) como un CRM hipotecario, sigue siendo una herramienta útil que puede ayudar a consolidar información para mejorar las relaciones con los clientes y los ciclos de préstamos. ### Tipos de software CRM para bienes raíces El software CRM para bienes raíces se segmenta además en comercial, residencial, alquiler y condominio, así como por puntos de precio. Las necesidades y requisitos de cada tipo de enfoque inmobiliario varían, al igual que la solución CRM que puede servir o adaptarse mejor a las operaciones comerciales. Sin embargo, el siguiente segmento discutirá las dos formas diferentes de implementar un CRM para bienes raíces en un negocio. **Basado en la nube —** El software CRM para bienes raíces basado en la web o en la nube puede comprarse por suscripción o como una descarga única. Un CRM para bienes raíces basado en la nube es útil para agentes inmobiliarios que están siempre en movimiento, permitiéndoles acceder o actualizar listados o información de clientes en tiempo real. Las soluciones basadas en la nube pueden ser más rentables que los CRMs implementados en las instalaciones. **En las instalaciones —** Aunque el software CRM para bienes raíces en las instalaciones puede ser más caro y requerir actualizaciones de hardware o infraestructura adicionales, la implementación en las instalaciones promete seguridad de los datos del cliente y del negocio. ### Características del software CRM para bienes raíces No todos los CRMs para bienes raíces son iguales, considerando que algunos están diseñados para bienes raíces residenciales frente a comerciales y propiedades de propiedad frente a alquiler. Sin embargo, algunas características son estándar en todos los CRMs para bienes raíces. **Gestión de contactos —** La funcionalidad de gestión de contactos ofrece la capacidad de segmentar y categorizar contactos y clientes potenciales por tipo de cliente potencial, estado de referencia, historial y preferencias. Por lo general, estos tipos de categorizaciones aparecen como campos de filtro o etiquetas. Cuanto más flexibles o personalizables sean los campos, mejor para la facilidad de uso. La base de datos de contactos de un CRM para bienes raíces también debe ser navegable, ya que la base de datos será el repositorio de cualquier interacción o comunicación futura. **Gestión de listados —** Ya sea que la gestión de listados de un CRM para bienes raíces signifique una sincronización MLS sin problemas o una base de datos de listados personalizable, esta es una característica crucial. ¿De qué sirve un sistema centralizado de clientes, listados y personas de agentes si no puede proporcionar una visión de 360 grados del cliente potencial? La gestión de listados también abarca el almacenamiento y gestión de documentos, así como el seguimiento de eventos o transacciones. **Gestión de correo electrónico —** Las plantillas de correo electrónico y boletines electrónicos ayudan a los agentes inmobiliarios a enviar correos electrónicos directos que aún exudan amabilidad y consideración. Una robusta función de gestión de correo electrónico ayuda a los agentes a armar y enviar propuestas, participar en campañas de correo electrónico por goteo y aprovechar cualquier característica adicional, como el soporte para múltiples idiomas. **Solución móvil —** Específico para soluciones basadas en la nube o web, los CRMs para bienes raíces que proporcionan una aplicación móvil o admiten dispositivos móviles se adaptan mejor al estilo de vida viajero de un agente de campo. ### Tendencias relacionadas con el software CRM para bienes raíces La tecnología ha revolucionado el sector inmobiliario, y las empresas deben mantenerse al día con el factor de conveniencia de las transacciones inmobiliarias completamente en línea. **Énfasis en la experiencia del consumidor —** Los mercados de listados en línea han cambiado la experiencia inmobiliaria. Ahora, es muy probable que los futuros propietarios hayan comenzado su búsqueda en línea. Depende de los agentes inmobiliarios proporcionar una experiencia de consumidor personalizada y estelar que rivalice con el factor de conveniencia de comprar en línea. Cultivar relaciones es clave, y el software CRM para bienes raíces facilita eso para los agentes inmobiliarios. Los seguimientos automatizados, las coincidencias de listados, el SEO y la gestión de referencias ayudan a construir la marca del agente, pero también facilitan numerosos puntos de contacto con el consumidor que pueden convertirse en un trato cerrado. **Agregación de datos —** Los datos son cruciales para el éxito de una agencia inmobiliaria. Los datos sobre listados, preferencias de clientes y el mercado deben recopilarse y digerirse antes de ser aprovechados. El software CRM para bienes raíces ya ha permitido a los agentes y corredores gastar mejor su tiempo manejando dichos datos, pero ahora parece que la interacción en tiempo real con los datos está en aumento. Simplemente usar un CRM para bienes raíces no elimina la competencia cuando se trata de mejores listados, pero la gestión de datos en tiempo real puede dar a los agentes una ventaja en la gestión de relaciones con los clientes. **Automatización —** El CRM para bienes raíces libera el tiempo de los agentes al automatizar tareas tediosas. Esa automatización también reduce el tiempo desperdiciado, trabajando arduamente para deduplicar los datos ingresados y mantener los listados y la información del cliente lo más actualizados posible. El CRM para bienes raíces también es bueno para rastrear las operaciones generales para identificar cualquier ineficiencia que impida a los agentes desempeñarse bien. Ahora, la automatización impulsada por inteligencia artificial puede optimizar aún más tareas como la segmentación precisa, la personalización y la eficiencia organizativa. ### Problemas potenciales con el software CRM para bienes raíces **Inflexibilidad —** Una solución que carezca de opciones de personalización o flexibilidad para adaptarse a los requisitos de un negocio fracasará. El comprador debe investigar cuán personalizable es un conjunto de características o paneles de control y probar la solución en una prueba gratuita para descubrir si los campos y las pantallas se pueden editar, eliminar o agregar fácilmente. **Falta de integración —** Invertir en un solo CRM para bienes raíces no equivale a una revisión dramática de una agencia inmobiliaria. El CRM ayudará, pero la integración simple con otras soluciones inmobiliarias es necesaria para que el negocio tenga éxito. Ninguna solución se integrará con todas las piezas de tecnología inmobiliaria existentes, por lo que el comprador debe tener en cuenta los sistemas genéricos y específicos de la industria que ya están en su lugar. **Curva de aprendizaje difícil —** Se desea la adopción completa de cualquier software, pero eso solo puede suceder si la curva de aprendizaje no es demasiado empinada o engorrosa. Los humanos son criaturas de hábitos, y los agentes inmobiliarios ya están muy ocupados debido a la enorme cantidad de multitarea que se espera de ellos. El software que no es intuitivo, requiere una capacitación exhaustiva o no viene con soporte fácil de alcanzar por parte del proveedor fracasará. **Caro —**"Obtienes lo que pagas" es un adagio que se aplica al software CRM para bienes raíces. La solución más barata no será tan efectiva en optimizar los deberes y responsabilidades de un agente inmobiliario, pero los compradores deben preguntar a los representantes de ventas del proveedor qué está incluido en el precio de la solución. ¿El soporte del proveedor tiene un cargo adicional? ¿Qué tipo de requisitos de infraestructura o hardware requiere una solución para funcionar bien? ### Software y servicios relacionados con el software CRM para bienes raíces A continuación se presentan varias soluciones que se pueden usar junto con el software CRM para bienes raíces o como alternativas al software CRM para bienes raíces, según las necesidades del usuario: **CRM hipotecario —** Los prestamistas y corredores hipotecarios pueden usar el software CRM para bienes raíces para realizar un seguimiento de sus clientes y documentos importantes. Sin embargo, están mejor servidos al recurrir a [el software CRM hipotecario](https://www.g2.com/categories/mortgage-crm) específico de la industria para optimizar las operaciones comerciales, ya que este último comprende los entresijos de la industria de préstamos. **Marketing inmobiliario —** [El software de marketing inmobiliario](https://www.g2.com/categories/real-estate-marketing) agiliza la publicidad de los servicios y propiedades de un profesional inmobiliario, teniendo en cuenta diferentes canales y estrategias de SEO. La mayoría del software de marketing inmobiliario se integra perfectamente con el software CRM para bienes raíces para generar y capturar mejor clientes potenciales de sitios web y otras formas de presencia digital. **Gestión de corretaje —** Cualquier profesional inmobiliario puede usar un CRM para bienes raíces, incluidos los corredores. Un CRM para bienes raíces permite a los agentes y corredores inmobiliarios desempeñarse mejor y cerrar tratos de manera más efectiva al liberar tiempo manual dedicado a tareas necesarias pero que consumen mucho tiempo, como enviar correos electrónicos de seguimiento y revisar listados. El software CRM para bienes raíces generalmente se integra fácilmente con [el software de gestión de corretaje](https://www.g2.com/categories/brokerage-management) para una solución integral de gestión de agencias inmobiliarias. **Gestión de actividades inmobiliarias —** [El software de gestión de actividades inmobiliarias](https://www.g2.com/categories/real-estate-activities-management) facilita el seguimiento de las ventas, transacciones y otras métricas de rendimiento relevantes de un profesional inmobiliario. La gestión de transacciones y la gestión de contratos son características comunes del software de gestión de actividades inmobiliarias, que pueden hacerse aún más simples y optimizadas mediante la integración con un CRM para bienes raíces. **Servicio de listados múltiples (MLS) —** A diferencia de los CRMs genéricos, los CRMs para bienes raíces están diseñados para analizar y recopilar información de listados de [servicios de listados múltiples (MLS)](https://www.g2.com/categories/multiple-listing-service-mls-listing) para emparejar mejor a los clientes con sus hogares soñados. **Gestión de inversiones inmobiliarias —** Los inversores inmobiliarios pueden usar el software CRM para bienes raíces para realizar un seguimiento de sus clientes y sincronizarse con cualquier sistema de listados. Sin embargo, [el software de gestión de inversiones inmobiliarias](https://www.g2.com/categories/real-estate-investment-management) va un paso más allá porque está diseñado para manejar actividades específicas de inversión inmobiliaria. **CRM —** El CRM para bienes raíces es solo un ejemplo de [software CRM](https://www.g2.com/categories/crm) específico de la industria. Una agencia o negocio inmobiliario puede usar un CRM general para organizar sus bases de datos de contactos y realizar un seguimiento de sus ciclos de ventas y transacciones. Además, algunos proveedores de CRM de propósito general han comenzado a implementar personalizaciones específicas de la industria. **CRM todo en uno —** [El software CRM todo en uno](https://www.g2.com/categories/crm-all-in-one) combina la funcionalidad de CRM y automatización de marketing para satisfacer las necesidades de las pequeñas empresas. El CRM para bienes raíces va más allá del simple seguimiento y cultivo de clientes potenciales y se centra en optimizar y cultivar relaciones con los clientes, y eso incluye proporcionar funcionalidad de automatización de marketing para profesionales inmobiliarios.