# Best Push Notification Software *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Push notification software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s app or website. These solutions are typically used by marketing teams that need to send a specific call to action, which can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser. While some solutions offer features for sending push notifications through both apps and web browsers, other products focus only on one type of push notification. Push notification software allows for the complete customization of a message’s images and text directly within the platform. These tools should also offer detailed analytics, enabling a business to monitor data such as the delivery rates and click-through rates of its messages. Push notification software solutions may exist as a feature within [mobile marketing software](https://www.g2.com/categories/mobile-marketing) or include features of [A/B testing software](https://www.g2.com/categories/a-b-testing) so that users may test the results of sending customers different messages. To qualify for inclusion in the Push Notification category, a product must: - Allow users to send targeted messages directly to consumers via mobile application, desktop application, or web browser - Provide capabilities for targeting messages based on previous user engagement - Measure campaign performance by offering analytics for metrics such as delivery success, click-through rates, and conversions ## Category Overview **Total Products under this Category:** 190 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 26,100+ Authentic Reviews - 190+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Push Notification Software At A Glance - **Leader:** [Braze](https://www.g2.com/products/braze/reviews) - **Highest Performer:** [GetResponse](https://www.g2.com/products/getresponse/reviews) - **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) - **Top Trending:** [SuperAGI](https://www.g2.com/products/superagi/reviews) - **Best Free Software:** [Braze](https://www.g2.com/products/braze/reviews) --- **Sponsored** ### Signitic Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1562&secure%5Bdisplayable_resource_id%5D=1126&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159454&secure%5Bresource_id%5D=1562&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpush-notification%3Fpage%3D6%26source%3Dcategory&secure%5Btoken%5D=ed3b4d3ac35a8baf82078117720d401b3922f49eca5e8c56fd90f7614ddcabc4&secure%5Burl%5D=https%3A%2F%2Fwww.signitic.com%2Ffr%2Fcontact&secure%5Burl_type%5D=book_demo&secure%5Bvisitor_segment%5D=180) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Braze](https://www.g2.com/products/braze/reviews) Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,654 **User Satisfaction Scores:** - **Integrations:** 8.1/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.7/10) - **A/B Testing:** 8.7/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Braze](https://www.g2.com/sellers/braze) - **Company Website:** https://www.braze.com - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @Braze (16,320 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/792882/ (2,296 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CRM Manager, CRM Specialist - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Mid-Market, 27% Enterprise #### Pros & Cons **Pros:** - Ease of Use (364 reviews) - Intuitive (188 reviews) - Helpful (148 reviews) - Customer Support (142 reviews) - Features (138 reviews) **Cons:** - Missing Features (140 reviews) - Learning Curve (139 reviews) - Limitations (91 reviews) - Limited Features (81 reviews) - Steep Learning Curve (79 reviews) ### 2. [OneSignal](https://www.g2.com/products/onesignal/reviews) OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,163 **User Satisfaction Scores:** - **Integrations:** 8.7/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.8/10 (Category avg: 8.7/10) - **A/B Testing:** 8.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal) - **Company Website:** https://www.onesignal.com - **Year Founded:** 2014 - **HQ Location:** San Mateo, California - **Twitter:** @onesignal (5,539 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6424376/ (172 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 54% Small-Business, 25% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (180 reviews) - Notifications (141 reviews) - Notification Features (131 reviews) - Easy Setup (81 reviews) - Automation (68 reviews) **Cons:** - Missing Features (44 reviews) - Learning Curve (42 reviews) - Limited Features (39 reviews) - Expensive (26 reviews) - Notification Issues (23 reviews) ### 3. [indigitall](https://www.g2.com/products/indigitall/reviews) indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com. **Average Rating:** 4.8/5.0 **Total Reviews:** 414 **User Satisfaction Scores:** - **Integrations:** 8.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.0/10 (Category avg: 8.7/10) - **A/B Testing:** 8.5/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [indigitall](https://www.g2.com/sellers/indigitall) - **Company Website:** https://indigitall.com - **Year Founded:** 2013 - **HQ Location:** Spain - **Twitter:** @indigitall (118 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/indigitall/ (100 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing, Periodista - **Top Industries:** Telecommunications, Marketing and Advertising - **Company Size:** 40% Mid-Market, 35% Small-Business #### Pros & Cons **Pros:** - Ease of Use (43 reviews) - Helpful (38 reviews) - Useful (28 reviews) - Customer Support (27 reviews) - Automation (26 reviews) **Cons:** - Learning Curve (16 reviews) - Steep Learning Curve (10 reviews) - Feature Complexity (9 reviews) - Integration Issues (8 reviews) - Not Intuitive (7 reviews) ### 4. [CleverTap](https://www.g2.com/products/clevertap/reviews) CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap **Average Rating:** 4.6/5.0 **Total Reviews:** 624 **User Satisfaction Scores:** - **Integrations:** 8.7/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.0/10 (Category avg: 8.7/10) - **A/B Testing:** 8.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap) - **Company Website:** https://clevertap.com/ - **Year Founded:** 2013 - **HQ Location:** Mountain View, California - **Twitter:** @CleverTap (21,683 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6611801/ (667 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Product Manager, Marketing Manager - **Top Industries:** Financial Services, Information Technology and Services - **Company Size:** 53% Mid-Market, 29% Small-Business #### Pros & Cons **Pros:** - Analytics (57 reviews) - Customer Support (56 reviews) - Ease of Use (50 reviews) - Automation (43 reviews) - Campaign Management (40 reviews) **Cons:** - Learning Curve (31 reviews) - Missing Features (22 reviews) - Expensive (15 reviews) - Not Intuitive (15 reviews) - Limitations (14 reviews) ### 5. [WebEngage](https://www.g2.com/products/webengage/reviews) WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. **Average Rating:** 4.5/5.0 **Total Reviews:** 733 **User Satisfaction Scores:** - **Integrations:** 8.4/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.7/10) - **A/B Testing:** 8.6/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [WebEngage](https://www.g2.com/sellers/webengage) - **Company Website:** https://webengage.com - **Year Founded:** 2011 - **HQ Location:** Mumbai - **Twitter:** @webengage (5,066 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2663547/ (373 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Product Manager, Marketing Manager - **Top Industries:** Financial Services, Education Management - **Company Size:** 55% Mid-Market, 27% Small-Business #### Pros & Cons **Pros:** - Ease of Use (101 reviews) - Helpful (71 reviews) - Journey Creation (69 reviews) - Analytics (65 reviews) - Customer Support (65 reviews) **Cons:** - Learning Curve (33 reviews) - Slow Performance (30 reviews) - Missing Features (29 reviews) - Poor Customer Support (24 reviews) - Time-Consuming (24 reviews) ### 6. [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to scale their engagements across channels effectively while cultivating enduring customer loyalty through every step of the customer journey. The platform is built around two core components. The Omnichannel Customer Engagement solution enables retailers to manage and execute marketing campaigns across multiple built-in messaging channels, ensuring consistency and relevance in every customer interaction. Our powerful Customer Data Platform (CDP) collects, analyzes, and uses customer data to create automated, personalized experiences at scale. Together, these components provide a comprehensive solution for retailers looking to build meaningful, lasting relationships with their audience. The ContactPigeon suite offers a robust set of features, including: • Automated customer journey orchestration that ensures a cohesive and seamless experience across all touchpoints and channels • Built-in messaging channels and campaign manager that covers email, mobile (sms / WhatsApp / Viber), push notifications, pop-ups, forms, chatbot, and direct mails • BI tools for real-time analytics and customizable dashboards for deep insights into customer behavior and campaign performance • AI-driven product recommendations and RFM analysis to enhance the shopping experience and predict the at-risk customers • Advanced customer segmentation and clustering capabilities to segment your audience effectively, enabling targeted marketing that resonates with specific groups **Average Rating:** 4.9/5.0 **Total Reviews:** 279 **User Satisfaction Scores:** - **Integrations:** 10.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.8/10 (Category avg: 8.7/10) - **A/B Testing:** 10.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [ContactPigeon](https://www.g2.com/sellers/contactpigeon) - **Company Website:** https://www.contactpigeon.com - **Year Founded:** 2014 - **HQ Location:** Athens, Greece - **Twitter:** @ContactPigeon (457 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10507750/ (32 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Marketing Director - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 61% Small-Business, 33% Mid-Market #### Pros & Cons **Pros:** - Automation Efficiency (69 reviews) - Automation (65 reviews) - Customer Engagement (49 reviews) - Email Marketing (42 reviews) - Features Variety (42 reviews) **Cons:** - Learning Curve (18 reviews) - Slow Performance (16 reviews) - Slow Loading (14 reviews) - High Complexity (10 reviews) - Difficulty (9 reviews) ### 7. [Evam](https://www.g2.com/products/evam/reviews) Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day. **Average Rating:** 4.8/5.0 **Total Reviews:** 212 **User Satisfaction Scores:** - **Integrations:** 9.9/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.9/10 (Category avg: 8.7/10) - **A/B Testing:** 9.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [EVAM](https://www.g2.com/sellers/evam) - **Company Website:** https://evam.com/ - **Year Founded:** 2015 - **HQ Location:** London - **LinkedIn® Page:** https://www.linkedin.com/company/evamtech (138 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Senior Business Analyst - **Top Industries:** Banking, Telecommunications - **Company Size:** 36% Enterprise, 34% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (102 reviews) - Helpful (75 reviews) - Intuitive (66 reviews) - Automation (60 reviews) - Flexibility (56 reviews) **Cons:** - Learning Curve (40 reviews) - Difficult Learning (18 reviews) - Steep Learning Curve (18 reviews) - Complex Features (15 reviews) - Not Intuitive (15 reviews) ### 8. [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. **Average Rating:** 4.5/5.0 **Total Reviews:** 508 **User Satisfaction Scores:** - **Integrations:** 8.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.6/10 (Category avg: 8.7/10) - **A/B Testing:** 8.8/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** https://www.moengage.com/ - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage (2,538 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (889 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Mid-Market, 24% Small-Business #### Pros & Cons **Pros:** - Ease of Use (54 reviews) - Features (38 reviews) - Analytics (32 reviews) - Helpful (32 reviews) - Campaign Management (30 reviews) **Cons:** - Missing Features (16 reviews) - Learning Curve (14 reviews) - Limitations (12 reviews) - Complexity (10 reviews) - Difficult Learning (9 reviews) ### 9. [Customer.io](https://www.g2.com/products/customer-io/reviews) Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. **Average Rating:** 4.4/5.0 **Total Reviews:** 784 **User Satisfaction Scores:** - **Integrations:** 8.4/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.0/10 (Category avg: 8.7/10) - **A/B Testing:** 8.5/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io) - **Company Website:** https://customer.io/ - **Year Founded:** 2012 - **HQ Location:** Portland, OR - **Twitter:** @CustomerIO (4,920 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2492471/ (517 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Product Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 55% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (250 reviews) - Automation (158 reviews) - Features (145 reviews) - Helpful (140 reviews) - Customer Support (138 reviews) **Cons:** - Learning Curve (98 reviews) - Missing Features (83 reviews) - Limited Features (65 reviews) - Not Intuitive (53 reviews) - Campaign Issues (47 reviews) ### 10. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world of digital marketing. Its comprehensive suite of tools cater to various aspects of digital marketing, including omni-channel communication strategies, a customer data platform, personalization, and generative AI tools. This platform is tailored for marketers looking to elevate their brand’s presence, foster deeper customer relationships, and drive substantial growth through personalized customer journeys. With its robust analytics, Netcore helps brands understand their audience better, enabling targeted marketing campaigns that resonate with customers on a personal level. The platform’s AI and machine learning capabilities ensure that each customer interaction is optimized for engagement and conversion, making every touchpoint an opportunity to impress and retain. Serving over 6,500 brands across 40 countries, Netcore has proven its effectiveness in enhancing customer satisfaction and loyalty, ultimately contributing to increased revenue and market share for businesses. Whether you’re looking to refine your email marketing strategy, personalize your web experience, or engage customers across multiple channels seamlessly, Netcore offers the technology and expertise to achieve your goals. Don’t miss out on the opportunity to redefine your digital marketing strategy with Netcore. Learn more at https://netcorecloud.com/ **Average Rating:** 4.5/5.0 **Total Reviews:** 554 **User Satisfaction Scores:** - **Integrations:** 8.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.5/10 (Category avg: 8.7/10) - **A/B Testing:** 8.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited) - **Company Website:** https://netcorecloud.com/ - **Year Founded:** 1998 - **HQ Location:** Mumbai, Maharashtra - **Twitter:** @netcore_cloud (1,835 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,267 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Insurance - **Company Size:** 49% Mid-Market, 34% Enterprise #### Pros & Cons **Pros:** - Ease of Use (166 reviews) - Customer Support (120 reviews) - Helpful (119 reviews) - Features (116 reviews) - Customer Engagement (114 reviews) **Cons:** - Missing Features (49 reviews) - Slow Performance (43 reviews) - Slow Loading (39 reviews) - Learning Curve (38 reviews) - Limited Features (32 reviews) ### 11. [Iterable](https://www.g2.com/products/iterable/reviews) Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 **User Satisfaction Scores:** - **Integrations:** 7.8/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Rich Notifications:** 7.7/10 (Category avg: 8.7/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Iterable](https://www.g2.com/sellers/iterable) - **Company Website:** https://www.iterable.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @Iterable (2,602 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3119164/ (849 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 54% Mid-Market, 26% Small-Business #### Pros & Cons **Pros:** - Ease of Use (185 reviews) - Customer Support (120 reviews) - Intuitive (110 reviews) - Helpful (104 reviews) - Automation (78 reviews) **Cons:** - Missing Features (92 reviews) - Learning Curve (79 reviews) - Limited Features (47 reviews) - Reporting Issues (45 reviews) - Limitations (44 reviews) ### 12. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Marketing Cloud is a complete marketing platform designed to help you personalize every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue (“the Agentic Enterprise”). This is done through adaptive customer experiences that are customer-driven and constantly adapt to the situation, where: Every message sparks a conversation. Every channel is two-way. Every relationship is remembered. Every handoff is seamless. Every experience continuously learns and changes based on real-time engagement. **Average Rating:** 4.0/5.0 **Total Reviews:** 4,216 **User Satisfaction Scores:** - **Integrations:** 8.9/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.4/10 (Category avg: 8.7/10) - **A/B Testing:** 9.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (581,471 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 47% Mid-Market, 29% Small-Business #### Pros & Cons **Pros:** - Ease of Use (333 reviews) - Automation (191 reviews) - Integrations (180 reviews) - Email Marketing (167 reviews) - Features (162 reviews) **Cons:** - Learning Curve (209 reviews) - Steep Learning Curve (152 reviews) - Complexity (139 reviews) - Expensive (130 reviews) - Complex Usage (111 reviews) ### 13. [Omnisend](https://www.g2.com/products/omnisend/reviews) Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ **Average Rating:** 4.6/5.0 **Total Reviews:** 1,136 **User Satisfaction Scores:** - **Integrations:** 9.2/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.1/10 (Category avg: 8.7/10) - **A/B Testing:** 9.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend) - **Company Website:** https://www.omnisend.com/ - **Year Founded:** 2014 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @omnisend (3,896 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2529056 (256 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 88% Small-Business, 7% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (202 reviews) - Helpful (115 reviews) - Customer Support (109 reviews) - Email Marketing (108 reviews) - Automation (98 reviews) **Cons:** - Limited Features (60 reviews) - Missing Features (60 reviews) - Expensive (40 reviews) - Limited Customization (33 reviews) - Limited Templates (33 reviews) ### 14. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 754 **User Satisfaction Scores:** - **Integrations:** 8.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.6/10 (Category avg: 8.7/10) - **A/B Testing:** 9.2/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** https://www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach_tm (10,407 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,124 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Mid-Market, 28% Small-Business #### Pros & Cons **Pros:** - Ease of Use (116 reviews) - Features (106 reviews) - Helpful (94 reviews) - Customer Support (90 reviews) - Customer Engagement (79 reviews) **Cons:** - Learning Curve (91 reviews) - Learning Difficulty (61 reviews) - Missing Features (59 reviews) - Limited Features (54 reviews) - Difficult Learning (51 reviews) ### 15. [GetResponse](https://www.g2.com/products/getresponse/reviews) GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,094 **User Satisfaction Scores:** - **Integrations:** 8.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.7/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse) - **Company Website:** https://www.getresponse.com/ - **Year Founded:** 1998 - **HQ Location:** Poland - **Twitter:** @getresponse (54,341 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1063383/ (432 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 78% Small-Business, 16% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (59 reviews) - Customer Support (58 reviews) - Helpful (39 reviews) - Features (34 reviews) - Email Marketing (32 reviews) **Cons:** - Learning Curve (20 reviews) - Expensive (16 reviews) - Missing Features (16 reviews) - Limited Features (14 reviews) - Pricing Issues (13 reviews) ### 16. [Sendbird](https://www.g2.com/products/sendbird/reviews) Sendbird is an omnichannel AI agent platform designed to enhance customer experience by facilitating autonomous support and sales conversations. This innovative solution enables businesses to engage with customers across various channels while ensuring that human agents remain available for more complex inquiries. By leveraging AI technology, Sendbird empowers enterprises to proactively communicate with their customers, fostering deeper connections and driving customer satisfaction. Primarily targeting enterprises aiming to improve their customer service and sales processes, Sendbird serves a diverse range of industries, including e-commerce, finance, and telecommunications. The platform is particularly beneficial for organizations that manage a high volume of customer interactions and require efficient handling of these conversations. By automating routine inquiries and interactions, businesses can allocate their human resources to more intricate issues, ultimately optimizing operational efficiency and enhancing overall service quality. One of the standout features of Sendbird is its seamless integration with existing communication channels, allowing businesses to maintain a consistent presence across platforms. This omnichannel approach ensures that customers can reach out for support or sales inquiries through their preferred medium, whether it be chat, email, or social media. Additionally, Sendbird's AI capabilities enable the platform to initiate proactive business messages, re-engaging customers and enhancing their overall experience. This proactive communication not only addresses customer needs but also anticipates them, leading to increased satisfaction and loyalty. The platform's robust communication APIs further differentiate Sendbird from other solutions in the market. These APIs are designed to be scalable and adaptable, allowing businesses to create customized AI agents that cater to their specific requirements. This flexibility enables organizations to develop tailored solutions that resonate with their target audience, ensuring that customer interactions are both meaningful and effective. Moreover, Sendbird's award-winning design underscores its commitment to delivering high-quality communication experiences that prioritize user engagement. Sendbird effectively combines advanced AI technology with a comprehensive communication framework, setting itself apart in the realm of customer engagement solutions. By automating routine tasks and enabling proactive outreach, the platform enhances customer interactions while supporting businesses in achieving their operational goals. With its focus on maintaining human involvement for complex inquiries, Sendbird strikes a balance between efficiency and personalization, making it a valuable tool for enterprises looking to elevate their customer experience. **Average Rating:** 4.6/5.0 **Total Reviews:** 120 **User Satisfaction Scores:** - **Integrations:** 6.9/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 7.8/10 (Category avg: 8.7/10) - **A/B Testing:** 7.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Sendbird](https://www.g2.com/sellers/sendbird) - **Company Website:** https://sendbird.com - **Year Founded:** 2013 - **HQ Location:** San Mateo, California - **Twitter:** @SendBird (4,831 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10043307/ (298 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Student Experience Team Member, Product Manager - **Top Industries:** Computer Software, Health, Wellness and Fitness - **Company Size:** 47% Mid-Market, 31% Small-Business #### Pros & Cons **Pros:** - Ease of Use (52 reviews) - Customer Support (32 reviews) - Features (26 reviews) - Easy Integrations (23 reviews) - Integrations (22 reviews) **Cons:** - Expensive (19 reviews) - Cost (10 reviews) - Learning Curve (10 reviews) - Cost Limitations (7 reviews) - Difficult Setup (7 reviews) ### 17. [Batch](https://www.g2.com/products/batch/reviews) Batch is a modern Customer Engagement Platform built for CRM teams seeking greater efficiency, agility, and autonomy in orchestrating their omnichannel campaigns (email, SMS, push notifications, in-app messages, landing pages, Ads, WhatsApp, RCS, etc.). Designed as a no-code solution, it’s the only CEP that combines a seamless interface, intelligent segmentation, an interactive journey builder, all messaging channels, and built-in analytics. With Batch, marketers can independently create, launch, and monitor personalized campaigns — simple or complex — without relying on engineering teams, even for anonymous audiences. The platform is powered by a high-performance, modern data foundation: it connects natively to Snowflake/BigQuery environments or composable CDPs, and consolidates multiple tools into one — campaign orchestrator, email and mobile router, and data platform — while delivering a user experience built for simplicity and performance. With Batch, marketing teams benefit from a sovereign, high-impact platform and expert support to take back control of customer engagement, accelerate CRM cycles, and generate more value with less complexity. With offices in France and Germany, Batch supports over 400 clients across 25 countries — Le Monde, La Redoute, Oscaro, Lacoste, Manomano, SNCF Connect, Tagesspiegel, Sky, Leclerc, Intermarché, Rewe, Lidl, Le Point, Sephora, BVG, Leboncoin, Mobile.de, dm-drogerie markt. **Average Rating:** 4.6/5.0 **Total Reviews:** 40 **User Satisfaction Scores:** - **Integrations:** 8.2/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.7/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Batch](https://www.g2.com/sellers/batch) - **Year Founded:** 2015 - **HQ Location:** Paris, lle-de-France - **Twitter:** @batch (1,927 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/batch-com/ (125 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 46% Enterprise, 41% Mid-Market #### Pros & Cons **Pros:** - Customer Support (8 reviews) - Ease of Use (5 reviews) - Helpful (5 reviews) - Business Enhancement (3 reviews) - Intuitive (3 reviews) **Cons:** - Missing Features (2 reviews) - Dashboard Issues (1 reviews) - Difficult Setup (1 reviews) - Feature Improvements (1 reviews) - Integration Difficulty (1 reviews) ### 18. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/ **Average Rating:** 4.5/5.0 **Total Reviews:** 2,428 **User Satisfaction Scores:** - **Integrations:** 8.8/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.7/10) - **A/B Testing:** 8.8/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Brevo](https://www.g2.com/sellers/brevo) - **Company Website:** https://www.brevo.com/ - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @brevo_official (16,038 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (863 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 84% Small-Business, 12% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (314 reviews) - Features (190 reviews) - Email Marketing (171 reviews) - Easy Setup (168 reviews) - Simple (158 reviews) **Cons:** - Missing Features (107 reviews) - Limited Features (80 reviews) - Limited Customization (71 reviews) - Learning Curve (67 reviews) - Expensive (55 reviews) ### 19. [D·engage](https://www.g2.com/products/d-engage/reviews) D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com **Average Rating:** 4.5/5.0 **Total Reviews:** 114 **User Satisfaction Scores:** - **Integrations:** 8.5/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.8/10 (Category avg: 8.7/10) - **A/B Testing:** 8.6/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [D·engage](https://www.g2.com/sellers/d-engage) - **Company Website:** https://dengage.com/ - **Year Founded:** 2018 - **HQ Location:** London, GB - **Twitter:** @DengageGlobal (53 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dengage/ (159 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 40% Mid-Market, 37% Small-Business #### Pros & Cons **Pros:** - Ease of Use (59 reviews) - Customer Support (39 reviews) - Helpful (33 reviews) - Customer Engagement (27 reviews) - Automation (25 reviews) **Cons:** - Learning Curve (24 reviews) - Limited Features (16 reviews) - Missing Features (10 reviews) - Inadequate Reporting (9 reviews) - Poor Customer Support (9 reviews) ### 20. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. **Average Rating:** 4.3/5.0 **Total Reviews:** 577 **User Satisfaction Scores:** - **Integrations:** 7.4/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10) - **Rich Notifications:** 7.0/10 (Category avg: 8.7/10) - **A/B Testing:** 7.6/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Company Website:** https://www.sap.com/ - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,246 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,341 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, CRM Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 50% Mid-Market, 22% Small-Business #### Pros & Cons **Pros:** - Ease of Use (76 reviews) - Automation (56 reviews) - Features (54 reviews) - Helpful (45 reviews) - Personalization (42 reviews) **Cons:** - Missing Features (40 reviews) - Learning Curve (39 reviews) - Difficult Learning (32 reviews) - Limited Features (31 reviews) - Not Intuitive (31 reviews) ### 21. [SendPulse](https://www.g2.com/products/sendpulse/reviews) SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from start to finish and scale your business. SendPulse features include: - bulk email and SMS service; - sales pipeline automation; - transactional emails; - Facebook Messenger, Instagram, Telegram, and WhatsApp chatbot builder; - web push notification service; - website builder; - live chat builder; - CRM system; - online course builder and LMS. No matter which SendPulse service you choose to work with, it will feature our platform's core components: intuitive, no-code interface; user-friendly drag-and-drop builder with extensive customization options; seamless integration of individual services within the platform; and advanced marketing and sales automation capabilities. You can seamlessly combine all services into a unified system to create automated sales pipelines. SendPulse’s online course builder integrates various marketing and sales automation tools, allowing you to effortlessly engage new students, nurture relationships with your existing audience, and effectively monetize your expertise. SendPulse is always available on your smartphone, enabling you to launch marketing campaigns, interact with your chatbot subscribers, and manage your audience from anywhere. Online courses created with SendPulse's course builder are also accessible on mobile devices. Education by SendPulse is a user-friendly app that allows students to create and edit their profiles, enroll in courses, track their learning progress, and communicate with instructors. You only need a smartphone or tablet to register, create a student account, and successfully start and complete your training. SendPulse offers a wide range of comprehensive, seamlessly integrated marketing solutions. Our core objective is to optimize marketers’ and business owners’ workflows and empower them to drive company growth through more efficient sales and marketing processes. With SendPulse, you can efficiently: - Build and segment your audience. - Manage all your sales and marketing activities from a single platform. - Track and analyze the effectiveness of your deals. - Make data-driven decisions based on actionable insights. - Boost your sales through personalized messaging tailored to subscribers across every stage of your sales funnel. SendPulse offers unlimited email campaigns, 24/7 live support, exceptional deliverability, and detailed reporting on every pricing plan. Our free plan includes 15,000 emails per month, while paid subscriptions start at just $9.85 per month. **Average Rating:** 4.6/5.0 **Total Reviews:** 681 **User Satisfaction Scores:** - **Integrations:** 8.4/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.8/10 (Category avg: 8.7/10) - **A/B Testing:** 8.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [SendPulse](https://www.g2.com/sellers/sendpulse) - **Year Founded:** 2015 - **HQ Location:** New York - **Twitter:** @SendPulseCom (2,088 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9359878/ (184 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 90% Small-Business, 9% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (61 reviews) - Automation (41 reviews) - Easy Setup (34 reviews) - Customer Support (33 reviews) - Features (33 reviews) **Cons:** - Missing Features (26 reviews) - Limited Features (18 reviews) - Learning Curve (17 reviews) - Limited Options (17 reviews) - Expensive (16 reviews) ### 22. [eSputnik](https://www.g2.com/products/esputnik/reviews) eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, behavioral triggers, and product recommendations — no coding required. eSputnik integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your tech stack and activate customer data faster. With eSputnik, teams can: • Track customer behavior across websites and mobile apps. • Use AI to generate personalized product recommendations. • Build advanced customer segments using unlimited parameters and conditions. • Identify ready-to-buy and high-intent customers with AI. • Create effective triggered workflows that support customers throughout the entire lifecycle. • Launch omnichannel campaigns across email, web push, mobile push, App Inbox, in-app messages, widgets, SMS, Viber, and Telegram bots. With eSputnik, advanced marketing automation doesn’t require a technical team. Marketers can work independently using ready-to-use tools to drive sales, repeat purchases, and long-term customer loyalty. **Average Rating:** 4.8/5.0 **Total Reviews:** 62 **User Satisfaction Scores:** - **Integrations:** 9.5/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.6/10 (Category avg: 8.7/10) - **A/B Testing:** 9.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [eSputnik](https://www.g2.com/sellers/esputnik) - **Year Founded:** 2012 - **HQ Location:** Dnipro, Dniprovs'ka - **Twitter:** @eSputnikApp (343 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/showcase/esputnikcdp/ (1 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 63% Small-Business, 32% Mid-Market #### Pros & Cons **Pros:** - Customer Engagement (2 reviews) - Easy Integration (2 reviews) - Seamless Integration (2 reviews) - User-Friendly Interface (2 reviews) - Analytics Expertise (1 reviews) ### 23. [Nvecta](https://www.g2.com/products/nvecta/reviews) Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration **Average Rating:** 4.8/5.0 **Total Reviews:** 334 **User Satisfaction Scores:** - **Integrations:** 9.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.5/10 (Category avg: 8.7/10) - **A/B Testing:** 9.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Nvecta](https://www.g2.com/sellers/nvecta) - **Year Founded:** 2011 - **HQ Location:** Delhi, IN - **LinkedIn® Page:** https://www.linkedin.com/company/nvecta/ (58 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Search Engine Optimization Executive, Search Engine Optimization Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 69% Small-Business, 28% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (157 reviews) - Helpful (148 reviews) - Automation (145 reviews) - Customer Engagement (113 reviews) - Customer Support (112 reviews) **Cons:** - Learning Curve (64 reviews) - Missing Features (56 reviews) - Expensive (50 reviews) - Limited Customization (40 reviews) - Limited Features (39 reviews) ### 24. [SuprSend](https://www.g2.com/products/suprsend/reviews) SuprSend is a notification infrastructure built for modern product teams who need reliable, scalable, and developer-friendly notifications without building everything from scratch. WHY TEAMS CHOOSE SUPRSEND: Stop Rebuilding Notifications Most teams waste 3-6 months building notification systems that break at scale. SuprSend gives you enterprise-grade infrastructure out of the box so you can ship notifications in days, not months. One API, Every Channel Send to email, SMS, WhatsApp, Slack, MS Teams, mobile push, web push, and in-app—all with a single API call. No more juggling multiple vendor SDKs or maintaining separate integrations. Built for Developers, Loved by Product Teams Developers get clean APIs and SDKs (Node, Python, Java, Go, PHP). Product teams get a no-code workflow builder to create, test, and launch notifications without engineering bottlenecks. Workflows That Actually Work Build smart notification workflows with batching, digests, delays, conditional logic, timezone support, and cross-channel routing. Send the right message, on the right channel, at the right time. WHAT YOU GET: - Unified Notification API - One API for all channels - Template Management - Version-controlled templates with live preview - Workflow Builder - Drag-and-drop workflows with conditions and delays - In-App Inbox & Feed - Drop-in React components for web and mobile - User Preferences - Out-of-the-box preference management - Multi-Tenancy - Per-tenant customization for B2B2C products - Vendor Management - Automatic failover between email/SMS providers - Smart Routing - Intelligent channel selection based on user behavior - Real-time Analytics - Logs, delivery rates, and failure alerts - Data Warehouse Integration - Run campaigns on top of your data BUILT FOR: - SaaS products needing transactional emails (password resets, invoices, alerts) - B2B2C platforms requiring per-tenant notification customization - Growth teams running engagement campaigns across multiple channels - Engineering teams who don't want to build notification infrastructure TRUSTED BY: Startups to scaling companies across SaaS, E-commerce, FinTech, HealthTech, and EdTech rely on SuprSend to handle millions of notifications daily. Try SuprSend for free: https://www.suprsend.com/ **Average Rating:** 4.8/5.0 **Total Reviews:** 111 **User Satisfaction Scores:** - **Integrations:** 9.5/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.4/10 (Category avg: 8.7/10) - **A/B Testing:** 9.5/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [SuprSend](https://www.g2.com/sellers/suprsend) - **Company Website:** https://www.suprsend.com - **Year Founded:** 2022 - **HQ Location:** San Francisco, CA - **Twitter:** @SuprSend (99 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/suprsend/ (15 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 73% Small-Business, 21% Mid-Market #### Pros & Cons **Pros:** - Notifications (60 reviews) - Ease of Use (57 reviews) - Notification Features (57 reviews) - Integrations (42 reviews) - Easy Setup (41 reviews) **Cons:** - Missing Features (26 reviews) - Limited Features (8 reviews) - Limited Templates (5 reviews) - Difficult Setup (4 reviews) - Learning Curve (4 reviews) ### 25. [Knock](https://www.g2.com/products/knock-knock/reviews) Knock is infrastructure for sending product and customer messaging. Ship cross-channel product notifications and lifecycle messaging that drives engagement, growth, and retention. Knock has everything you need to power notifications for your product, including: - A powerful workflow engine to automate and manage your entire cross-channel motion, from in-product messaging to email and push notifications. - Branded, in-product messaging components, including embeddable inboxes, feeds, and lifecycle messages. - Broadcasts make it easy to send effective, one-time messages to custom audiences. - A dynamic template manager for consistent, personalized cross-channel messaging. - End-to-end observability and analytics to monitor platform health and engagement. - Notification preferences give users control of where and when they receive notifications to increase retention. - Powerful integrations with dozens of tools across email, SMS, push, and chat. **Average Rating:** 4.6/5.0 **Total Reviews:** 144 **User Satisfaction Scores:** - **Integrations:** 8.7/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.8/10 (Category avg: 8.7/10) - **A/B Testing:** 6.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Knock](https://www.g2.com/sellers/knock-68c9dc19-2711-4d35-9006-94e645cd7e02) - **Company Website:** https://knock.app/ - **Year Founded:** 2021 - **HQ Location:** New York, NY - **Twitter:** @knocklabs (2,067 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/knocklabs/ (25 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, CTO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 74% Small-Business, 20% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (39 reviews) - Notifications (34 reviews) - Customer Support (28 reviews) - Easy Setup (28 reviews) - Integrations (23 reviews) **Cons:** - Missing Features (19 reviews) - Insufficient Features (8 reviews) - Lack of Clarity (8 reviews) - Notification Issues (8 reviews) - Difficult Setup (7 reviews) ## Parent Category [Marketing Software](https://www.g2.com/categories/marketing) ## Related Categories - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## Buyer Guide ### What You Should Know About Push Notification Software ### What is Push Notification Software? Push notifications are messages sent directly to a user’s mobile device, computer, or web browser. There are a variety of ways for companies to communicate with their customers through push notifications. Most people are familiar with the push notifications they receive from apps on their mobile phones that alert them when they receive a new email or engagement on a social media post. Businesses with their own mobile apps use push notification software to create and schedule messages as well as analyze the performance of these messages. App push notifications are delivered to a user’s device regardless of what the user is doing. There is a second type of push notification known as web push notifications. These differ from mobile app push notifications in a few ways. First, web push notifications work within web browsers instead of applications. Users do not need to download and install an app to receive the notifications. Second, because they work on browsers, web push notifications can be delivered to all devices, including laptops, mobile phones, and tablets. Web push messages typically appear in the right-hand corner of the browser or in a notification center, depending on the user’s device and browser. For a user to receive a web push notification, they must first opt in. Once a user subscribes, they will receive push notifications as long as they have a browser running—even when they are not actually on the site. Marketing teams use push notifications to grow, engage, and retain their subscriber base. Push notifications can be used to deliver marketing messages about new content, products, events, or promotions, as well as informational messages like traffic or weather alerts, flight changes, breaking news, and more. Key Benefits of Push Notification Software - Send messages to customers even when they aren’t using your app or website - Reengage customers who haven’t visited your app or website recently - Personalize messages and target users based on their location or previous behavior - Analyze the performance of push notification campaigns ### Why Use Push Notification Software? **User engagement —** Push notifications are highly valued for their ability to reengage customers. These tools are designed to reach lapsed customers and bring them back to a company’s website or app. Unlike emails or social media messages, users receive these notifications in real time, which can help improve conversion rates. **Targeted messages —** Push notifications can be used to target users with personalized messages based on the user’s previous behavior. For example, a marketer may send a discount alert to a group of customers who have viewed a particular product that has dropped in price. Notifications can also be used to target and reengage users who haven’t visited the website recently. **Easy to implement —** While it is possible for a company to build their own push notification service, the platform’s development would require a significant amount of time and resources. Push notification software makes it easy for non-developers to implement these tools and align them with a broader digital marketing strategy. **No app required —** Before the development of web push technology, a company would need to build a mobile app to deliver push notifications. However, developing and maintaining a mobile application is cost-prohibitive for many companies. Web push notification software allows businesses to harness the power of this notification service without the costly investment of a mobile application. Web push notifications also have the added benefit of delivering alerts directly to a user’s browser on any device, including desktops. **Data privacy —** An additional benefit of web push notifications is that no personally identifiable information (PII) is required to opt in, so anonymous visitors who don’t wish to give away their email address or phone number are more likely to become subscribers. This makes web push notifications a useful tool for marketers seeking to combat data privacy concerns. ### Who Uses Push Notification Software? Businesses use push notification software to build and engage their online or mobile audiences. Since these messages can easily be customized to suit a company’s specific industry and marketing goals, push notifications are considered an efficient and flexible tool for converting customers, boosting traffic, and increasing sales. **B2C marketing —** Business-to-consumer (B2C) marketers primarily use push notification software to improve customer engagement and conversion rates. Push notifications can be used to create an ongoing channel of communication with customers in order to increase repeat traffic, encourage purchases, and engage users at the top and middle of the marketing funnel. **E-commerce —** E-commerce companies use push notifications to send customers sales alerts, reminders, and incentives. If a user has abandoned their shopping cart, a push notification can be delivered to draw the user back to the app or website to complete their purchase. E-commerce sites can also use push notifications to send their customers order confirmations, shipping updates, and limited-time special offers. **Digital publishers —** Publishers of digital content such as news sites, blogs, and online magazines use push notifications to alert their subscribers when new content is available. Push notifications allow publishers to build their audience, boost traffic, and deliver important or breaking news directly to their followers’ devices. **Travel and hospitality —** Companies in the travel and hospitality industry can use push notifications to send their subscribers deal alerts, booking reminders, flight updates, travel tips, and more. Push notifications help these businesses improve their conversion rates and boost customer satisfaction. ### Kinds of Push Notification Software There are two kinds of push notifications: messages sent through an application on a user’s desktop or mobile phone, and notifications delivered through a user’s web browser. [**App push notifications**](https://www.g2.com/categories/push-notification/f/app-push-notification) **—** App push notifications are the messages users receive from apps on their computers or mobile devices, although mobile app push notifications are more commonly used. On iOS, users must grant permission for an app to send them push notifications. On other mobile operating systems such as Android, users are automatically opted in to receive push notifications. App push notifications support rich media and interactivity, which means companies can include content such as animated gifs, videos, and audio in their messages. Messages are delivered to a user’s device whether or not the customer is using it. Unread messages will appear on the user’s lock screen or in a notification center, increasing the likelihood the user will engage with the notification. [**Web push notifications**](https://www.g2.com/categories/push-notification/f/web-push-notification) **—** Web push notifications are messages sent directly to a user via their desktop or mobile web browser. Users do not have to download a special app to receive these notifications. Instead, they are prompted to opt in when they visit a company’s website. Web push notifications will be delivered to the user’s browser even if they do not have the company’s website open. These kinds of push notifications are ideal for companies that don’t need a mobile app or do not have the resources to develop one. ### Push Notification Software Features Push notification solutions provide different combinations of features at varying price points. When selecting push notification software, you should consider which features will most benefit your business and marketing goals. **Personalization —** Marketing messages are more effective when they’re tailored to specific users. Personalization features allow marketers to send customers push notifications about products, sales, or content that will interest them most. **Scheduling —** Scheduling enables marketers to create a push notification and schedule it to be delivered at a later date. This feature can be used to schedule multiple or recurring notifications so you do not have to be present to send the messages in real time. **Segmentation —** The segmentation feature provided by push notification software enables marketers to segment their audience based on certain criteria, such as device type, location, time zone, site actions, and subscription date. With segmentation, companies can develop targeted marketing campaigns and increase click-through rates by delivering the most relevant messages to subscribers. **A/B testing —** A/B testing allows marketers to test different push notifications and determine which message was the most effective. Variables that can be tested include the notification title, the content of the message, emojis, images, and the call to action. **Analytics —** Analytics features provide marketers with the ability to measure and analyze the performance of their push notification campaigns. Analytics and reporting tools can track metrics such as opt-in rates, delivery rates, click-through rates, and conversion rates. **Browser support —** As of 2019, Chrome, Firefox, Opera, and Safari web browsers all support web push notifications. Most web push notification software should support these browsers. However, buyers should confirm browser support before purchasing a product for web push notifications. ### Potential Issues with Push Notification Software **Oversending —** Because push notifications are so quick and easy to send, some companies may overdo it by sending too many messages. However, push notifications work best when they are used in moderation. Users who are annoyed by multiple push notifications every day will inevitably opt out of the service or even uninstall the app altogether. To maintain high opt-in rates, businesses should make sure they are only sending relevant and timely messages that provide real value to their customers. **Opt-in rates —** For app push notifications on iOS and for web push notifications, users must opt in to receive messages. Some companies use a generic request for permission, which can discourage users who don’t understand the request or do not immediately see the value in subscribing to a business’ push notifications. To avoid this drawback, companies can use messaging that explains what push notifications are and what kinds of benefits they will provide the user. **Rich media —** Although some app push notifications support rich media like videos, animated gifs, and audio, web push notifications do not yet support this interactive content. Web push notifications can display icons, large images, and badges, although the level of support varies depending on the user’s device and browser. As web push gains popularity, however, browsers may expand support for rich media. ### Software and Services Related to Push Notification Software [**Mobile marketing software**](https://www.g2.com/categories/mobile-marketing) **—** Mobile marketing software enables companies to plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Most mobile marketing solutions offer app push notifications as a feature, and some also provide web push notification tools. [**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps companies inform customers about upcoming activities or actions, such as deadlines, payments, product updates, promotions, or suspicious account activity. Proactive notification software can also be used to alert companies of customer events in order to optimize customer service and increase sales. [**SMS marketing software**](https://www.g2.com/categories/sms-marketing) **—** SMS marketing is another method for targeting customers through mobile devices. SMS marketing software enables companies to engage their subscribers via SMS (short message service). With these tools, marketers can implement digital advertising promotions, polls, surveys, and coupons. Service-based businesses can also use SMS marketing to send appointment reminders or reengage past customers.