# Best Push Notification Software with App Push Notification Capabilities ## How Many Push Notification Software Products Does G2 Track? **Total Products under this Category:** 188 ### Category Stats (Jul 2026) - **Average Rating:** 4.52/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** GoodBarber (+14.67%) - Among all products in this category, GoodBarber recorded the largest rating increase compared to last month _Last updated: July 30, 2026_ ## How Does G2 Rank Push Notification Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 27,200+ Authentic Reviews - 188+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Push Notification Software ![G2 Grid® for Push Notification Software plotting products by satisfaction and market presence](https://www.g2.com/categories/push-notification/grids.png?focus%5B%5D=20732&focus%5B%5D=27101&focus%5B%5D=133616&focus%5B%5D=16131&focus%5B%5D=18316&focus%5B%5D=5290&focus%5B%5D=21115&focus%5B%5D=112089) Highlighted products: Braze, OneSignal, indigitall, CleverTap, Customer.io, WebEngage, ContactPigeon, and Evam. Underlying data: [Grid® JSON](https://www.g2.com/categories/push-notification/grids.json?focus%5B%5D=braze&focus%5B%5D=onesignal&focus%5B%5D=indigitall&focus%5B%5D=clevertap&focus%5B%5D=customer-io&focus%5B%5D=webengage&focus%5B%5D=contactpigeon&focus%5B%5D=evam) **Sponsored** ### Vibes Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA). [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1562&secure%5Bchosen_at%5D=2026-07-31T09%3A31%3A59Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1569&secure%5Bresource_id%5D=1562&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpush-notification%2Ff%2Fapp-push-notification%3Ffilters%255BPush%2BNotification%255D%255B%255D%3D13&secure%5Btoken%5D=139c71f9f8b59eedf3586c6c6f7ef7ea578ffb6edddefe201d3893836a716398&secure%5Burl%5D=https%3A%2F%2Fwww.vibes.com%2Ftalk-to-vibes&secure%5Burl_type%5D=custom_url) ### [Braze](https://www.g2.com/it/products/braze/reviews) Braze è la principale piattaforma di coinvolgimento dei clienti che consente ai marchi di essere assolutamente coinvolgenti.™ Braze aiuta i marchi a offrire esperienze clienti eccezionali che generano valore sia per i consumatori che per le loro attività. Costruito su una base di intelligenza componibile, BrazeAI™ consente ai marketer di combinare e attivare agenti AI, modelli e funzionalità in ogni punto di contatto attraverso la Piattaforma di Coinvolgimento dei Clienti di Braze per un coinvolgimento dei clienti più intelligente, veloce e significativo. Dalla messaggistica cross-channel e orchestrazione dei percorsi alla decisione e ottimizzazione potenziate dall'AI, Braze consente alle aziende di trasformare l'azione in interazione attraverso esperienze autonome e personalizzate 1:1. Braze è stata ripetutamente riconosciuta come Leader nella tecnologia di marketing dagli analisti del settore ed è stata votata come "Miglior Prodotto di Software di Marketing e Pubblicità Digitale" da G2 nel 2025. Braze è stata anche nominata una delle "Migliori Aziende per cui Lavorare" nel 2025 da U.S. News & World Report, una delle "Migliori Aziende d'America" nel 2025 da Newsweek, e una delle "Migliori Aziende per cui Lavorare nel Settore Tecnologico" nel 2025 da Fortune e Great Place To Work®. L'azienda ha sede a New York con 15 uffici in America, EMEA e APAC. Scopri di più su braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,663 #### How Do G2 Users Rate Braze? - **Integrazioni:** 8.1/10 (Category avg: 8.6/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 8.9/10 (Category avg: 9.3/10) - **Notifiche Ricche:** 8.3/10 (Category avg: 8.9/10) - **Test A/B:** 8.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Braze? - **Venditore:** [Braze](https://www.g2.com/it/sellers/braze) - **Sito web dell'azienda:** www.braze.com - **Anno di Fondazione:** 2011 - **Sede centrale:** New York - **Twitter:** @Braze 16,323 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website) 2,297 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, CRM Specialist - **Top Industries:** Servizi finanziari, Marketing e pubblicità - **Company Size:** 54% Medium, 27% Large #### What Do G2 Reviewers Say About Braze? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti apprezzano Braze per il suo **design intuitivo e facile da usare** , rendendolo facile da apprendere e scalabile alle esigenze. - Gli utenti trovano che l' **interfaccia intuitiva** di Braze faciliti l'apprendimento facile e l'implementazione efficace di campagne di messaggistica personalizzate. - Gli utenti apprezzano le capacità di **automazione senza sforzo** di Braze, che consentono campagne di messaggistica multicanale senza interruzioni e personalizzazione. - Gli utenti lodano Braze per il suo **supporto clienti reattivo** , rendendo l'esperienza di implementazione e utilizzo fluida e piacevole. - Gli utenti apprezzano le **capacità di multitasking intuitive** di Braze, che consentono una comunicazione stabile ed efficace attraverso diversi canali. ##### Cons - Gli utenti trovano la **curva di apprendimento ripida** , richiedendo tempo e supporto per comprendere appieno la piattaforma e le funzionalità di Braze. - Gli utenti sentono che la mancanza di **funzionalità mancanti** ostacola la loro esperienza, in particolare nelle capacità di personalizzazione e reportistica. - Gli utenti trovano che Braze possa sembrare **eccessivamente complesso per sondaggi semplici** e che la sua struttura dei prezzi manchi di trasparenza, complicando l'uso. - Gli utenti ritengono che le **funzionalità limitate** di Braze ostacolino l'analisi efficace e la raccolta di feedback, influenzando l'usabilità per compiti semplici. - Gli utenti affrontano una **ripida curva di apprendimento** con Braze, rendendo impegnativi l'iniziale onboarding e la padronanza delle funzionalità. #### What Are Recent G2 Reviews of Braze? **["Navigazione tranquilla"](https://www.g2.com/it/survey_responses/braze-review-8154150)** **Rating:** 5.0/5.0 stars _— Ákos V._ [Read full review](https://www.g2.com/it/survey_responses/braze-review-8154150) **["Piattaforma potente per l'engagement multicanale"](https://www.g2.com/it/survey_responses/braze-review-7258144)** **Rating:** 4.0/5.0 stars _— Utente verificato in Salute, benessere e fitness_ [Read full review](https://www.g2.com/it/survey_responses/braze-review-7258144) ### [OneSignal](https://www.g2.com/products/onesignal/reviews) OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,198 #### How Do G2 Users Rate OneSignal? - **Integrations:** 8.7/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.8/10 (Category avg: 8.9/10) - **A/B Testing:** 8.4/10 (Category avg: 8.4/10) #### Who Is the Company Behind OneSignal? - **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal) - **Company Website:** www.onesignal.com - **Year Founded:** 2014 - **HQ Location:** San Mateo, California - **Twitter:** @onesignal 5,546 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe20299d5af7ab13f987a78c9418499809285f06941ea36896bdbbed88c96e2e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6424376%2F&secure%5Burl_type%5D=linkedin_company_website) 171 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Small, 24% Medium #### What Do G2 Reviewers Say About OneSignal? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of OneSignal, finding setup and segmentation processes simple and efficient. - Users value the **reliability and ease of use** of OneSignal for effective notification management and targeting. - Users love the **easy setup and rich notification features** of OneSignal, enhancing engagement across multiple platforms. - Users find the **easy setup** of OneSignal simplifies push notifications compared to traditional email campaigns. - Users love the **seamless automation** of OneSignal, enabling quick and personalized communication effortlessly. ##### Cons - Users note a **lack of advanced features** in OneSignal, particularly in the free version compared to paid plans. - Users feel the **learning curve is steep** , wishing for clearer tips and simpler setup for advanced features. - Users find OneSignal lacking in **advanced features** , as many options are restricted to paid plans. - Users note that the service can get **expensive** as additional features and customizations often require paid plans. - Users find the setup process **not intuitive** , wishing for clearer tips and easier methods for advanced features. #### What Are Recent G2 Reviews of OneSignal? **["Very nice"](https://www.g2.com/survey_responses/onesignal-review-12977679)** **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/onesignal-review-12977679) **["All-in-One Messaging with Strong Segmentation and Real-Time Analytics"](https://www.g2.com/survey_responses/onesignal-review-12952478)** **Rating:** 4.5/5.0 stars _— Luciana S._ [Read full review](https://www.g2.com/survey_responses/onesignal-review-12952478) #### What Are G2 Users Discussing About OneSignal? - [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 4 comments, 4 upvotes ### [indigitall](https://www.g2.com/products/indigitall/reviews) indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com. **Average Rating:** 4.8/5.0 **Total Reviews:** 433 #### How Do G2 Users Rate indigitall? - **Integrations:** 8.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.0/10 (Category avg: 8.9/10) - **A/B Testing:** 8.5/10 (Category avg: 8.4/10) #### Who Is the Company Behind indigitall? - **Seller:** [indigitall](https://www.g2.com/sellers/indigitall) - **Company Website:** indigitall.com - **Year Founded:** 2013 - **HQ Location:** Spain - **Twitter:** @indigitall 118 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=173564acc4cdc25377718998396d3b36e4566639bff2792df4e4ee9d9ac90810&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Findigitall%2F&secure%5Burl_type%5D=linkedin_company_website) 96 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Journalist, Marketing - **Top Industries:** Telecommunications, Marketing and Advertising - **Company Size:** 41% Medium, 35% Small #### What Do G2 Reviewers Say About indigitall? _AI-generated summary from verified user reviews_ ##### Pros - Users find indigitall incredibly **easy to use** , with intuitive navigation and efficient campaign management across multiple channels. - Users appreciate the **helpful support team** of Indigitall, enhancing confidence and simplifying daily tasks effectively. - Users commend the **responsive customer support** of Indigitall, appreciating quick and helpful answers to their queries. - Users find Indigitall **highly useful** for client communication, enabling effective digital campaigns with real-time analysis and support. - Users praise Indigitall for its **smart automation** , which significantly enhances communication and boosts audience engagement. ##### Cons - Users note a **learning curve** for advanced features, suggesting clearer guidance could enhance the experience for beginners. - Users note a **steep learning curve** with Indigitall, which can challenge those new to advanced features and tools. - Users note that **feature complexity** can be overwhelming initially, especially for smaller teams without technical experience. - Users find the **integration issues** with Salesforce Marketing Cloud and other tools to be cumbersome and complex. - Users find the platform **not intuitive** , noting that clearer guidance and error messages would enhance the experience. #### What Are Recent G2 Reviews of indigitall? **["Intuitive, effective, and fast"](https://www.g2.com/survey_responses/indigitall-review-13072568)** **Rating:** 5.0/5.0 stars _— Alejandro B._ [Read full review](https://www.g2.com/survey_responses/indigitall-review-13072568) **["This application makes my work easier."](https://www.g2.com/survey_responses/indigitall-review-13075442)** **Rating:** 5.0/5.0 stars _— LUIS D._ [Read full review](https://www.g2.com/survey_responses/indigitall-review-13075442) ### [Customer.io](https://www.g2.com/products/customer-io/reviews) Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message. **Average Rating:** 4.4/5.0 **Total Reviews:** 874 #### How Do G2 Users Rate Customer.io? - **Integrations:** 8.5/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.0/10 (Category avg: 8.9/10) - **A/B Testing:** 8.5/10 (Category avg: 8.4/10) #### Who Is the Company Behind Customer.io? - **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io) - **Company Website:** customer.io - **Year Founded:** 2012 - **HQ Location:** Portland, OR - **Twitter:** @CustomerIO 4,948 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b94af6a556ed820fbd61436d3603608de94955955c3024d9061839cd696adacc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2492471%2F&secure%5Burl_type%5D=linkedin_company_website) 534 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Product Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 54% Small, 36% Medium #### What Do G2 Reviewers Say About Customer.io? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Customer.io, highlighting its seamless functionality and intuitive interface. - Users appreciate the **flexibility and control** Customer.io offers for managing transactional emails and automations. - Users value the **versatile features** of Customer.io, enjoying seamless email management and powerful content editing tools. - Users value the **helpful support** from Customer.io, enhancing their email marketing journey with ease and efficiency. - Users commend the **helpful customer support** of Customer.io, enhancing their experience with seamless integration and documentation. ##### Cons - Users face a challenging **learning curve** with Customer.io, often requiring trial and error for effective use. - Users are frustrated by the **missing features** , particularly lacking advanced reporting tools and flexible segmentation options. - Users are frustrated by **limited features** in Customer.io, hindering workflow efficiency and complicating campaign management. - Users find the platform **not intuitive** , struggling with a steep learning curve and dated UI elements. - Users express a desire for **more flexibility in organizing campaigns** , which limits efficiency and complicates workflows. #### What Are Recent G2 Reviews of Customer.io? **["Time-Saving and Feature-Rich Automation Tool"](https://www.g2.com/survey_responses/customer-io-review-13161762)** **Rating:** 5.0/5.0 stars _— Verushka A._ [Read full review](https://www.g2.com/survey_responses/customer-io-review-13161762) **["Powerful Automation with Excellent Personalization Capabilities"](https://www.g2.com/survey_responses/customer-io-review-12798023)** **Rating:** 4.0/5.0 stars _— Abhinav J._ [Read full review](https://www.g2.com/survey_responses/customer-io-review-12798023) #### What Are G2 Users Discussing About Customer.io? - [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments ### [WebEngage](https://www.g2.com/products/webengage/reviews) WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. **Average Rating:** 4.5/5.0 **Total Reviews:** 756 #### How Do G2 Users Rate WebEngage? - **Integrations:** 8.4/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.9/10) - **A/B Testing:** 8.6/10 (Category avg: 8.4/10) #### Who Is the Company Behind WebEngage? - **Seller:** [WebEngage](https://www.g2.com/sellers/webengage) - **Company Website:** webengage.com - **Year Founded:** 2011 - **HQ Location:** Mumbai - **Twitter:** @webengage 5,055 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website) 367 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Education Management - **Company Size:** 55% Medium, 27% Small #### What Do G2 Reviewers Say About WebEngage? _AI-generated summary from verified user reviews_ ##### Pros - Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes. - Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights. - Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly. - Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement. - Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools. ##### Cons - Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively. - Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient. - Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient. - Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience. - Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate. #### What Are Recent G2 Reviews of WebEngage? **["Powerful Customer Engagement and Marketing Automation"](https://www.g2.com/survey_responses/webengage-review-12701689)** **Rating:** 5.0/5.0 stars _— Rahul K._ [Read full review](https://www.g2.com/survey_responses/webengage-review-12701689) **["Events Analytics Makes Retention Insights Seamless"](https://www.g2.com/survey_responses/webengage-review-12981114)** **Rating:** 4.5/5.0 stars _— Marmik S._ [Read full review](https://www.g2.com/survey_responses/webengage-review-12981114) ### [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. **Average Rating:** 4.5/5.0 **Total Reviews:** 509 #### How Do G2 Users Rate MoEngage? - **Integrations:** 8.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.6/10 (Category avg: 8.9/10) - **A/B Testing:** 8.8/10 (Category avg: 8.4/10) #### Who Is the Company Behind MoEngage? - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** www.moengage.com - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage 2,530 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website) 899 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Medium, 24% Small #### What Do G2 Reviewers Say About MoEngage? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. ##### Cons - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. #### What Are Recent G2 Reviews of MoEngage? **["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) **["Effortless Funnel Building and Real-Time Segmentation"](https://www.g2.com/survey_responses/moengage-review-12111630)** **Rating:** 4.5/5.0 stars _— Ravindra N._ [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore. **Average Rating:** 4.5/5.0 **Total Reviews:** 564 #### How Do G2 Users Rate Netcore Customer Engagement Platform? - **Integrations:** 8.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.5/10 (Category avg: 8.9/10) - **A/B Testing:** 8.4/10 (Category avg: 8.4/10) #### Who Is the Company Behind Netcore Customer Engagement Platform? - **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited) - **Company Website:** netcore.ai - **Year Founded:** 1998 - **HQ Location:** Mumbai, IN - **Twitter:** @netcore\_cloud 1,828 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072da5485ee3b0c6d6e4fc5020e552f88a7af3281ad9a2f4e524605854c6eb94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcore-solutions%2F&secure%5Burl_type%5D=linkedin_company_website) 1,278 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Insurance - **Company Size:** 49% Medium, 33% Large #### What Do G2 Reviewers Say About Netcore Customer Engagement Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of Netcore's platform, especially the intuitive drag-and-drop journey builder. - Users value the **helpful support** provided by Netcore, enhancing engagement strategies and ensuring smooth implementation. - Users appreciate the **intelligent automation and personalization** capabilities of Netcore's platform for seamless omnichannel engagement. - Users value the **responsive and dedicated customer support** of Netcore, enhancing their overall experience with the platform. - Users value the **intelligent automation and personalization features** of Netcore, enhancing customer engagement across multiple channels. ##### Cons - Users face challenges due to **missing features** like timely reporting and comprehensive error explanations in campaigns. - Users find a **slight learning curve** with the interface, noting challenges in usability and journey creation. - Users experience **slow performance** when uploading large data or during peak email delivery times, affecting overall efficiency. - Users report **slow loading times** , which hinder performance and detract from the overall experience with the platform. - Users find the **limited features** of the Netcore platform restrict their ability to implement complex marketing strategies. #### What Are Recent G2 Reviews of Netcore Customer Engagement Platform? **["Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)** **Rating:** 5.0/5.0 stars _— Yash G._ [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108) **["Efficient Engagement with Agile Support"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)** **Rating:** 4.5/5.0 stars _— Marcelo L._ [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942) #### What Are G2 Users Discussing About Netcore Customer Engagement Platform? - [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded) - [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email) - [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore) ### [Iterable](https://www.g2.com/products/iterable/reviews) Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 #### How Do G2 Users Rate Iterable? - **Integrations:** 7.8/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Rich Notifications:** 7.7/10 (Category avg: 8.9/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind Iterable? - **Seller:** [Iterable](https://www.g2.com/sellers/iterable) - **Company Website:** www.iterable.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @Iterable 2,603 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website) 858 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 54% Medium, 26% Small #### What Do G2 Reviewers Say About Iterable? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. - Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. - Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. - Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. - Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. ##### Cons - Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. - Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. - Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. - Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. - Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. #### What Are Recent G2 Reviews of Iterable? **["Iterable: The Intuitive Platform That Makes Data Actionable"](https://www.g2.com/survey_responses/iterable-review-12383489)** **Rating:** 4.5/5.0 stars _— Jake B._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) **["Iterable scales with your growth and unifies B2B and B2C journeys"](https://www.g2.com/survey_responses/iterable-review-12943549)** **Rating:** 5.0/5.0 stars _— Daniel A._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12943549) #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment - [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments ### [Batch](https://www.g2.com/products/batch/reviews) Batch is a modern Customer Engagement Platform built for CRM teams seeking greater efficiency, agility, and autonomy in orchestrating their omnichannel campaigns (email, SMS, push notifications, in-app messages, landing pages, Ads, WhatsApp, RCS, etc.). Designed as a no-code solution, it’s the only CEP that combines a seamless interface, intelligent segmentation, an interactive journey builder, all messaging channels, and built-in analytics. With Batch, marketers can independently create, launch, and monitor personalized campaigns — simple or complex — without relying on engineering teams, even for anonymous audiences. The platform is powered by a high-performance, modern data foundation: it connects natively to Snowflake/BigQuery environments or composable CDPs, and consolidates multiple tools into one — campaign orchestrator, email and mobile router, and data platform — while delivering a user experience built for simplicity and performance. With Batch, marketing teams benefit from a sovereign, high-impact platform and expert support to take back control of customer engagement, accelerate CRM cycles, and generate more value with less complexity. With offices in France and Germany, Batch supports over 400 clients across 25 countries — Le Monde, La Redoute, Oscaro, Lacoste, Manomano, SNCF Connect, Tagesspiegel, Sky, Leclerc, Intermarché, Rewe, Lidl, Le Point, Sephora, BVG, Leboncoin, Mobile.de, dm-drogerie markt. **Average Rating:** 4.6/5.0 **Total Reviews:** 40 #### How Do G2 Users Rate Batch? - **Integrations:** 8.2/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.9/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind Batch? - **Seller:** [Batch](https://www.g2.com/sellers/batch) - **Year Founded:** 2015 - **HQ Location:** Paris, lle-de-France - **Twitter:** @batch 1,923 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=77c0a6032754c118a0b523d74a0b84d3be100b69662eb7dea29e603eaf6fd976&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbatch-com%2F&secure%5Burl_type%5D=linkedin_company_website) 123 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 46% Large, 41% Medium #### What Do G2 Reviewers Say About Batch? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **responsive customer support** of Batch, which is always ready to assist with any issues. - Users praise the **ease of use** of Batch, highlighting its quick setup and excellent customer support. - Users value the **easy-to-use UX** of Batch, appreciating quick campaign setup and responsive support. - Users commend Batch for their **business enhancement capabilities** , exceeding expectations through innovative solutions and exceptional support. - Users highlight the **intuitive UX** of Batch, making campaign setups quick and enjoyable. ##### Cons - Users find the **missing features** in Batch hinder the setup of an effective omnichannel strategy. - Users feel the **dashboard can be overwhelming** initially, making advanced push notification setups challenging. - Users find the **difficult setup** of the omnichannel strategy challenging due to the lack of CEP interface usage. - Users seek more **feature improvements** and better testing in Batch to enhance their overall experience. - Users face **integration difficulties** that hinder collaboration with tech teams for deeper exploration and support. #### What Are Recent G2 Reviews of Batch? **["Easy-to-Use Platform with Strong Success Manager Support"](https://www.g2.com/survey_responses/batch-review-12275333)** **Rating:** 5.0/5.0 stars _— Benjamin C._ [Read full review](https://www.g2.com/survey_responses/batch-review-12275333) **["User friendly and expertise"](https://www.g2.com/survey_responses/batch-review-11310825)** **Rating:** 4.0/5.0 stars _— Samira G._ [Read full review](https://www.g2.com/survey_responses/batch-review-11310825) ### [Nvecta](https://www.g2.com/products/nvecta/reviews) Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration **Average Rating:** 4.8/5.0 **Total Reviews:** 335 #### How Do G2 Users Rate Nvecta? - **Integrations:** 9.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.5/10 (Category avg: 8.9/10) - **A/B Testing:** 9.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind Nvecta? - **Seller:** [Nvecta](https://www.g2.com/sellers/nvecta) - **Year Founded:** 2011 - **HQ Location:** Delhi, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1382dfe73e9be57555ebc2b8e4527077fc4be9f8c98849af993c76d8aba7285&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnvecta%2F&secure%5Burl_type%5D=linkedin_company_website) 58 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Search Engine Optimization Executive, Search Engine Optimization Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 69% Small, 28% Medium #### What Do G2 Reviewers Say About Nvecta? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of NotifyVisitors, making marketing campaigns easy and efficient. - Users love the **seamless automation** of NotifyVisitors, enabling effortless client journeys and efficient business management. - Users value the **ease of use** with NotifyVisitors, enjoying a streamlined experience for their marketing efforts. - Users value the **excellent customer engagement** features of Nvecta, simplifying audience interaction and enhancing marketing efforts. - Users benefit from **awesome customer support** that is always fast and ready to help with any inquiries. ##### Cons - Users find the **learning curve challenging** , as onboarding and understanding features can be time-consuming for new users. - Users express concerns over **missing features** , particularly in customization and dashboard reporting, hindering overall effectiveness. - Users find the product **extremely costly** , making it difficult for new companies to afford and utilize effectively. - Users find the **limited customization** options frustrating, as it restricts adaptability and hampers effective use of the platform. - Users find Nvecta to be **not intuitive** , struggling with complex dashboards and difficult customization options. #### What Are Recent G2 Reviews of Nvecta? **["Effortlessly Activates Customer Data into Personalized Campaigns"](https://www.g2.com/survey_responses/nvecta-review-12189652)** **Rating:** 4.0/5.0 stars _— sakthivel 2._ [Read full review](https://www.g2.com/survey_responses/nvecta-review-12189652) **["All-in-One Engagement Platform That's Easy for Beginners"](https://www.g2.com/survey_responses/nvecta-review-12103392)** **Rating:** 4.5/5.0 stars _— Nishant S._ [Read full review](https://www.g2.com/survey_responses/nvecta-review-12103392) #### What Are G2 Users Discussing About Nvecta? - [What is NotifyVisitors used for?](https://www.g2.com/discussions/what-is-notifyvisitors-used-for) - 1 upvote ### [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) Pushwoosh, a trusted omnichannel customer engagement platform for mobile growth, is utilized by over 80,000 businesses globally across diverse industries, including India Today, Media24, Payit, Gismart, Alinma Bank, Bladestorm, and justDice. Effortlessly engage with your customer base through Pushwoosh, leveraging multiple channels like mobile and web push notifications, in-app messages, emails, WhatsApp, and SMS for seamless communication. Stay in touch with your customers at every stage of their lifecycle, from day 1 to lifetime. Keep them coming to your app or website regularly with triggered and scheduled campaigns — enjoy related long-term benefits such as higher retention and revenue. - Elevate customer engagement with tailored push notifications, emails, in-app messages, SMS, and WhatsApp. - Target specific audiences with behavior-triggered campaigns to boost retention rates and enhance customer lifetime value. - Streamline campaign management through segmentation, automation, and optimization tools offered by Pushwoosh. Utilize data-driven analytics provided by Pushwoosh to gain valuable insights via visual dashboards and comprehensive reporting features. Optimize your campaigns by A/B/n testing different variations and improving performance. Benefit from swift integration and onboarding processes, with SDK integration typically completed within hours and full setup within a month. Integrate seamlessly with third-party services such as Amplitude, Google Analytics, Mixpanel, Adjust, Twilio, mParticle, Make, Piano, Tealium, and others to centralize data and enhance functionality for a holistic customer view. Prioritize data security for enterprise compliance and end users’ safety and receive top-notch 24/7 customer support, backed by 5-star reviews. Maximize revenue growth and key app metrics accessing enterprise-grade features starting at $0 per month. **Average Rating:** 4.4/5.0 **Total Reviews:** 48 #### How Do G2 Users Rate Pushwoosh? - **Integrations:** 8.9/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.2/10 (Category avg: 8.9/10) - **A/B Testing:** 9.2/10 (Category avg: 8.4/10) #### Who Is the Company Behind Pushwoosh? - **Seller:** [Pushwoosh](https://www.g2.com/sellers/pushwoosh-4b60d935-61bc-4b1d-91d2-978b04bf83f6) - **Year Founded:** 2014 - **HQ Location:** Rockville, MD - **Twitter:** @Pushwoosh 893 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0f330dc46fd6062949c1e09c8344cebb24c510e2b9171876d106ab82709422a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3733012%2F&secure%5Burl_type%5D=linkedin_company_website) 50 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 58% Small, 32% Medium #### What Do G2 Reviewers Say About Pushwoosh? _AI-generated summary from verified user reviews_ ##### Pros - Users find Pushwoosh to be **incredibly easy to use** , simplifying campaign design and customer journey tracking efficiently. - Users highly value the **quick and responsive customer support** of Pushwoosh, enhancing their overall experience and reliability. - Users enjoy the **personalized automation workflows** of Pushwoosh, streamlining their marketing campaigns effectively. - Users value the **easy journey creation** tools, enabling personal and timely communication for improved engagement and retention. - Users find the **easy integration** of Pushwoosh simple and effective for diverse campaign needs and functionalities. ##### Cons - Users find the **reporting issues** in Pushwoosh lacking detail and lacking more analytical options for better insights. - Users are frustrated with the **poor dashboard performance** , lacking detailed analytics and a welcoming user interface. - Users feel that **feature improvements** are needed in analytics, tagging, and documentation for a better experience. - Users find the **interface unintuitive** , causing difficulty in discovering features and understanding statistics effectively. - Users experience **notification delays** in Pushwoosh, impacting timely information delivery and overall effectiveness. #### What Are Recent G2 Reviews of Pushwoosh? **["Smooth Implementation and Responsive Support Team"](https://www.g2.com/survey_responses/pushwoosh-review-12960182)** **Rating:** 5.0/5.0 stars _— Diana T._ [Read full review](https://www.g2.com/survey_responses/pushwoosh-review-12960182) **["Fast integration, great team, and a platform that genuinely evolves"](https://www.g2.com/survey_responses/pushwoosh-review-13036148)** **Rating:** 5.0/5.0 stars _— Davit G._ [Read full review](https://www.g2.com/survey_responses/pushwoosh-review-13036148) #### What Are G2 Users Discussing About Pushwoosh? - [What is a mobile push notification?](https://www.g2.com/discussions/pushwoosh-what-is-a-mobile-push-notification) - 1 comment - [What is the best push notification service?](https://www.g2.com/discussions/pushwoosh-what-is-the-best-push-notification-service) - [Is Pushwoosh free?](https://www.g2.com/discussions/is-pushwoosh-free) - 1 comment - [What is Pushwoosh?](https://www.g2.com/discussions/what-is-pushwoosh) - 1 comment ### [Courier](https://www.g2.com/products/courier/reviews) Courier is a platform that makes it fast and easy to build a notifications system. Product and engineering teams need template management, custom routing, detailed logs, automated workflows, and other internal tools to run critical operations. Rather than build from scratch, developers can use Courier to build a powerful notifications infrastructure, faster. Our notifications designer includes drag-and-drop building blocks so you can assemble a notification in minutes. From there, you can write custom code, connect to data sources, or add additional channels such as email, chat, in-app, SMS, and push to create dynamic notifications your users will love. Thousands of companies like LaunchDarkly, Contentful, Lattice, Vanta, and ApartmentList use Courier to power their notifications that drive faster operations and better engagement. **Average Rating:** 4.5/5.0 **Total Reviews:** 59 #### How Do G2 Users Rate Courier? - **Integrations:** 8.9/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.7/10 (Category avg: 8.9/10) - **A/B Testing:** 6.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Courier? - **Seller:** [Courier](https://www.g2.com/sellers/courier) - **Year Founded:** 2019 - **HQ Location:** San Francisco, California - **Twitter:** @trycourier 1,424 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=38eb6c501c2b6008361e3176c33286ba5d057be99718d4e3957778a9660f1577&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrycourier%2F&secure%5Burl_type%5D=linkedin_company_website) 1,184 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 75% Small, 22% Medium #### What Do G2 Reviewers Say About Courier? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in Courier, particularly for creating dynamic emails effortlessly with drag and drop functionality. - Users praise the **excellent customer support** of Courier, appreciating the numerous contact options for assistance. - Users appreciate the **dynamic notification configuration** in Courier, enhancing user experience with customizable recipient options. - Users love the **personalization features** of Courier, enabling them to easily create dynamic emails with drag and drop design. - Users love the **drag and drop design** feature for creating dynamic emails effortlessly with Courier. ##### Cons - Users express frustration over **API integration issues** , limiting connections to social media services like Instagram and Snapchat. - Users find **customization difficult** , as achieving the highest level of personalization is a challenging experience. - Users express concern over **integration issues** as Courier lacks options for connecting to various social media platforms. - Users find **limited customization** frustrating, despite the helpful drag and drop feature of the Courier product. - Users express concern over the **missing integration options** with various social media platforms, limiting functionality. #### What Are Recent G2 Reviews of Courier? **["This is a great platform for sending noficaitons in a nice easy to implememt way."](https://www.g2.com/survey_responses/courier-review-10832638)** **Rating:** 4.0/5.0 stars _— Evgeniy P._ [Read full review](https://www.g2.com/survey_responses/courier-review-10832638) **["A Developer's API for Easy Design and notification with Courier"](https://www.g2.com/survey_responses/courier-review-10035503)** **Rating:** 5.0/5.0 stars _— Shiva A._ [Read full review](https://www.g2.com/survey_responses/courier-review-10035503) #### What Are G2 Users Discussing About Courier? - [What are the advantages of courier services?](https://www.g2.com/discussions/what-are-the-advantages-of-courier-services) - [What services do couriers provide?](https://www.g2.com/discussions/what-services-do-couriers-provide) - 2 comments - [What is a courier software?](https://www.g2.com/discussions/what-is-a-courier-software) - [What are the features of courier service?](https://www.g2.com/discussions/what-are-the-features-of-courier-service) ### [Appier AIQUA](https://www.g2.com/products/appier-aiqua/reviews) AIQUA is a user engagement platform that helps you leverage AI to proactively engage end users in the most effective way across all marketing channels. 1) Omnichannel Engagement: Reach your customers through a comprehensive range of communication channels all managed from one platform. An easy-to-use interface enables you to customize your user experience on both their app and website across each of the user’s devices. Your customer communications can be further optimized to target additional channels, including push notifications, email, SMS, and messenger programs. 2) AI-based Recommendation: Achieve hyper-personalization and deliver 1:1 recommendations with Appier’s deep content-based NLP and user-based AI solutions. Optimize not only performance (CTR, CVR), but also user experience (product coverage, diversity, novelty, etc.). You can set different goals by implementing hybrid strategies to adapt to the fast-changing world. 3) Customer Journey Automation: Engage your customers with real-time notifications triggered by their behavior along their user journey. Simply drag-and-drop to easily bridge gaps among key actions for conversion, and to orchestrate multiple channels and campaigns with AIQUA’s unique AI-driven Journey Map feature. 4) A/B and Multivariate Testing: Measure true performance uplifts and ROI by flexibly experimenting with multiple variants to identify the best creative or factor. Set up a control group to see whether your marketing campaigns are effective and check which variant performs the best with visualized analytics. 5) Custom Algorithms and Scenarios: Combine your industry know-how with our AI capabilities. On top of our standard platform, Appier provides custom services to design algorithms and scenarios that cater to your business goals. Import customized factors, algorithms and campaigns to the platform and see how they perform with our analytics. 6) Audience Segmentation: Define your target audience easily with various user conditions, including user behavior, CRM, external interests, etc. Import predictive segments from AIXON to make forward-looking decisions, such as predicting users who are likely to purchase or churn in the future. 7) Rich Creatives: Explore a wide range of creative formats for you to use across channels. Experiment with carousels, videos, GIFs and more to deliver personalized images and text with dynamic creatives based on conditions that cater to your marketing scenarios. **Average Rating:** 4.6/5.0 **Total Reviews:** 22 #### How Do G2 Users Rate Appier AIQUA? - **Integrations:** 8.9/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.8/10 (Category avg: 8.9/10) - **A/B Testing:** 8.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Appier AIQUA? - **Seller:** [Appier](https://www.g2.com/sellers/appier) - **Year Founded:** 2012 - **HQ Location:** Taipei, Taiwan - **Twitter:** @GoAppier 1,230 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6cde3d0006b233ec6e10fa759ee55b37d4aed0b0db32eb3a72e2232c47b3ecb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappier%2F&secure%5Burl_type%5D=linkedin_company_website) 869 employees on LinkedIn® - **Ownership:** TYO: 4180 #### Who Uses This Product? - **Top Industries:** Retail - **Company Size:** 59% Medium, 36% Small #### What Do G2 Reviewers Say About Appier AIQUA? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of Appier AIQUA, making it easy to navigate and utilize effectively. - Users appreciate the **user-friendly interface** of Appier AIQUA, which enhances their event management experience without disruptions. - Users value the **user-friendly interface** of Appier AIQUA, appreciating its seamless design for event management. - Users appreciate the **user-friendly interface** of Appier AIQUA, making event management seamless and efficient. #### What Are Recent G2 Reviews of Appier AIQUA? **["Collect users' website behavior and quickly reach out to users for contact"](https://www.g2.com/survey_responses/appier-aiqua-review-9685150)** **Rating:** 5.0/5.0 stars _— Roaddy H._ [Read full review](https://www.g2.com/survey_responses/appier-aiqua-review-9685150) **["Easy to use for efficient marketing automation, and best support team ever"](https://www.g2.com/survey_responses/appier-aiqua-review-9729165)** **Rating:** 5.0/5.0 stars _— Keven S._ [Read full review](https://www.g2.com/survey_responses/appier-aiqua-review-9729165) #### What Are G2 Users Discussing About Appier AIQUA? - [How do you use Appier Aiqua?](https://www.g2.com/discussions/appier-aiqua-how-do-you-use-appier-aiqua) - [How do you use Appier Aiqua?](https://www.g2.com/discussions/how-do-you-use-appier-aiqua) - [What is the use of Appier Aiqua?](https://www.g2.com/discussions/appier-aiqua-what-is-the-use-of-appier-aiqua) - [What is the use of Appier Aiqua?](https://www.g2.com/discussions/what-is-the-use-of-appier-aiqua) - [What is Aiqua?](https://www.g2.com/discussions/appier-aiqua-what-is-aiqua) ### [Everlytic](https://www.g2.com/products/everlytic/reviews) Amplify your communication capacity and turbo-charge targeting with Everlytic; the all-in-one platform for bulk, data-charged and automated, multi-channel messaging. **Average Rating:** 4.6/5.0 **Total Reviews:** 76 #### How Do G2 Users Rate Everlytic? - **Integrations:** 9.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10) - **Rich Notifications:** 7.5/10 (Category avg: 8.9/10) - **A/B Testing:** 8.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Everlytic? - **Seller:** [Everlytic](https://www.g2.com/sellers/everlytic) - **Year Founded:** 2004 - **HQ Location:** Waverley, Gauteng - **Twitter:** @Everlytic 2,215 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c5cda30b0d297ae63634dc1add55edc78e5172228796b6d8bb0868aefccc7434&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feverlytic%2F&secure%5Burl_type%5D=linkedin_company_website) 86 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 42% Medium, 34% Small #### What Do G2 Reviewers Say About Everlytic? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **intuitive and user-friendly interface** of Everlytic, enhancing their communication efforts with ease. - Users value Everlytic's **exceptional customer support** , highlighting responsiveness and effective assistance for a seamless experience. - Users find Everlytic's **intuitive design and user-friendly interface** essential for seamless communication and engagement. - Users value Everlytic for its **robust analytics** that provide real-time insights, enhancing communication strategies and audience understanding. - Users commend the **easy creation** features of Everlytic, enabling efficient communication and enhancing audience engagement seamlessly. ##### Cons - Users find the **missing features** in Everlytic frustrating, particularly the lack of an undo button and limited design tools. - Users find **template limitations** in Everlytic challenging, affecting design flexibility and user friendliness. - Users note that the **design quality** of Everlytic is lacking, affecting layout consistency and overall visual appeal. - Users experience **setup difficulties and slow cancellation processes** , leading to frustration with Everlytic's email management services. - Users find the **learning curve steep** , especially with complex campaigns and template creation on Everlytic. #### What Are Recent G2 Reviews of Everlytic? **["Efficient Marketing with Everlytic's Robust Features"](https://www.g2.com/survey_responses/everlytic-review-12269193)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/everlytic-review-12269193) **["From Overwhelmed to Organized :How Everlytic Made It Easy"](https://www.g2.com/survey_responses/everlytic-review-11869826)** **Rating:** 5.0/5.0 stars _— Tasmiya H._ [Read full review](https://www.g2.com/survey_responses/everlytic-review-11869826) #### What Are G2 Users Discussing About Everlytic? - [What is Everlytic used for?](https://www.g2.com/discussions/what-is-everlytic-used-for) - 1 comment ### [Airship](https://www.g2.com/products/airship/reviews) Customer-obsessed companies outperform their competitors in revenue growth and customer retention, but only 6% of brands actually deliver true customer-centric experiences. The problem? In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. But most often, those experiences are disconnected. Airship has everything you need to get mobile-first customer experience right — on the web, in the app and everywhere in between. Since the dawn of mobile apps, Airship has helped our customers create innovative mobile customer experiences. We delivered the industry’s first push notification and first in-app message. Then we powered the first mobile wallet boarding pass, now the digital norm for travelers. We enabled the first commercial use of Live Activities on the day it was launched by Apple. Most recently, we launched the world’s first no-code native Experience Editor for app and web, enabling marketers and product managers to engage with customers wherever they are and get work done in minutes instead of months without ongoing developer support. Today, the Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle. It starts with Airship’s market-leading app store optimization (ASO) solutions that promote app discovery and downloads. Then our AI-powered journey orchestration, content creation and experimentation solutions kick in — all no-code and highly flexible. Customer-facing teams can quickly design, deploy and iterate cohesive in-session experiences on the web and in the app. The result? Deeper customer engagement, better conversion. When it comes to helping brands get customer experience right in a mobile-first world, no one knows more, does more or cares more than Airship. **Average Rating:** 4.0/5.0 **Total Reviews:** 83 #### How Do G2 Users Rate Airship? - **Integrations:** 7.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.3/10) - **Rich Notifications:** 7.7/10 (Category avg: 8.9/10) - **A/B Testing:** 6.4/10 (Category avg: 8.4/10) #### Who Is the Company Behind Airship? - **Seller:** [Airship](https://www.g2.com/sellers/airship) - **Company Website:** www.airship.com - **Year Founded:** 2009 - **HQ Location:** Portland, OR - **Twitter:** @airship 10,818 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=296cf7fb57b1fa291308e2e396bd78c4e2af1a5b647e6f5bb28fad0ce6001f54&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F340460&secure%5Burl_type%5D=linkedin_company_website) 316 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Telecommunications, Computer Software - **Company Size:** 43% Medium, 37% Large #### What Do G2 Reviewers Say About Airship? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **outstanding customer support** at Airship, highlighting proactive engagement and genuine care for client success. - Users value the **proactive support** from Airship's team, enhancing collaboration and overall product effectiveness. - Users value the **strong partnership** with Airship, appreciating their responsiveness and commitment to product improvement and collaboration. - Users value the **proactive customer engagement** from Airship, appreciating their responsiveness and collaboration on product improvements. - Users love the **ease of use** of Airship, allowing them to focus on meaningful customer engagement effortlessly. ##### Cons - Users frequently experience **delay issues** with Airship, causing inefficiency and frustration when completing tasks. - Users find **slow loading** times and inefficiencies with Airship, making even simple tasks frustrating and time-consuming. - Users experience **slow performance** with Airship, making simple tasks inefficient and frustrating due to long delays. - Users report that Airship's **inefficient campaign management** leads to time-wasting, poor UX/UI, and frequent errors. - Users report **complex features** in Airship lead to inefficiencies, poor UX, and a frustrating user experience. #### What Are Recent G2 Reviews of Airship? **["Great variety of messaging options"](https://www.g2.com/survey_responses/airship-review-12350882)** **Rating:** 4.0/5.0 stars _— Alba C._ [Read full review](https://www.g2.com/survey_responses/airship-review-12350882) **["Airship is an invaluable partner"](https://www.g2.com/survey_responses/airship-review-10794750)** **Rating:** 5.0/5.0 stars _— Mike Z._ [Read full review](https://www.g2.com/survey_responses/airship-review-10794750) - ‹ Prev‹ Prev - 1 - [2](/categories/push-notification/f/app-push-notification?filters%5BPush+Notification%5D%5B%5D=13&order=g2_score&page=2#product-list) - [3](/categories/push-notification/f/app-push-notification?filters%5BPush+Notification%5D%5B%5D=13&order=g2_score&page=3#product-list) - [Next ›Next ›](/categories/push-notification/f/app-push-notification?filters%5BPush+Notification%5D%5B%5D=13&order=g2_score&page=2#product-list) Spotlight Categories [Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics) [Corporate Learning Management Systems](https://www.g2.com/categories/corporate-learning-management-systems) [Core HR Software](https://www.g2.com/categories/core-hr) [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) [Workforce Management Software](https://www.g2.com/categories/workforce-management) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Push Notification Themes](/categories/push-notification/themes) Below are the top-rated Push Notification Software with App Push Notification capabilities, as verified by G2’s Research team. Real users have identified App Push Notification as an important function of Push Notification Software. Compare different products that offer this feature so you can decide which is best for your business needs. Top Tools at a Glance | | Behavior-triggered push orchestration across omnichannel journeys | User Review "Smooth sailing" | | | Cross-platform push delivery with zero-infrastructure setup | User Review "Very nice" | | | Behavior-triggered push across omnichannel customer journeys | User Review "Intuitive, effective, and fast" | | | Behavioral-trigger push inside omnichannel lifecycle journeys | User Review "A unified platform for engagement and retention" | | | Behavior-triggered push inside cross-channel lifecycle workflows | User Review "Powerful Automation with Excellent Personalization Capabilities" | | | Behavior-triggered omnichannel push with journey automation | User Review "Powerful Customer Engagement and Marketing Automation" | | | Behavioral push automation across eCommerce lifecycle channels | User Review "Step-by-Step Strategy Boost With Powerful Automations and Customizable Pop-Ups" | | | Event-triggered push within real-time customer journeys | User Review "EVAM Makes Customer Communication Efficient and Personal" | | | Behavior-triggered push with RFM-segmented targeting | User Review "MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys" | | | Behavior-triggered push with omnichannel journey orchestration | User Review "Efficient Engagement with Agile Support" | * * * Show More * * * ## How Do You Choose the Right Push Notification Software? ### What You Should Know About Push Notification Software ### What is Push Notification Software? Push notifications are messages sent directly to a user’s mobile device, computer, or web browser. There are a variety of ways for companies to communicate with their customers through push notifications. Most people are familiar with the push notifications they receive from apps on their mobile phones that alert them when they receive a new email or engagement on a social media post. Businesses with their own mobile apps use push notification software to create and schedule messages as well as analyze the performance of these messages. App push notifications are delivered to a user’s device regardless of what the user is doing. There is a second type of push notification known as web push notifications. These differ from mobile app push notifications in a few ways. First, web push notifications work within web browsers instead of applications. Users do not need to download and install an app to receive the notifications. Second, because they work on browsers, web push notifications can be delivered to all devices, including laptops, mobile phones, and tablets. Web push messages typically appear in the right-hand corner of the browser or in a notification center, depending on the user’s device and browser. For a user to receive a web push notification, they must first opt in. Once a user subscribes, they will receive push notifications as long as they have a browser running—even when they are not actually on the site. Marketing teams use push notifications to grow, engage, and retain their subscriber base. Push notifications can be used to deliver marketing messages about new content, products, events, or promotions, as well as informational messages like traffic or weather alerts, flight changes, breaking news, and more. Key Benefits of Push Notification Software - Send messages to customers even when they aren’t using your app or website - Reengage customers who haven’t visited your app or website recently - Personalize messages and target users based on their location or previous behavior - Analyze the performance of push notification campaigns ### Why Use Push Notification Software? **User engagement —** Push notifications are highly valued for their ability to reengage customers. These tools are designed to reach lapsed customers and bring them back to a company’s website or app. Unlike emails or social media messages, users receive these notifications in real time, which can help improve conversion rates. **Targeted messages —** Push notifications can be used to target users with personalized messages based on the user’s previous behavior. For example, a marketer may send a discount alert to a group of customers who have viewed a particular product that has dropped in price. Notifications can also be used to target and reengage users who haven’t visited the website recently. **Easy to implement —** While it is possible for a company to build their own push notification service, the platform’s development would require a significant amount of time and resources. Push notification software makes it easy for non-developers to implement these tools and align them with a broader digital marketing strategy. **No app required —** Before the development of web push technology, a company would need to build a mobile app to deliver push notifications. However, developing and maintaining a mobile application is cost-prohibitive for many companies. Web push notification software allows businesses to harness the power of this notification service without the costly investment of a mobile application. Web push notifications also have the added benefit of delivering alerts directly to a user’s browser on any device, including desktops. **Data privacy —** An additional benefit of web push notifications is that no personally identifiable information (PII) is required to opt in, so anonymous visitors who don’t wish to give away their email address or phone number are more likely to become subscribers. This makes web push notifications a useful tool for marketers seeking to combat data privacy concerns. ### Who Uses Push Notification Software? Businesses use push notification software to build and engage their online or mobile audiences. Since these messages can easily be customized to suit a company’s specific industry and marketing goals, push notifications are considered an efficient and flexible tool for converting customers, boosting traffic, and increasing sales. **B2C marketing —** Business-to-consumer (B2C) marketers primarily use push notification software to improve customer engagement and conversion rates. Push notifications can be used to create an ongoing channel of communication with customers in order to increase repeat traffic, encourage purchases, and engage users at the top and middle of the marketing funnel. **E-commerce —** E-commerce companies use push notifications to send customers sales alerts, reminders, and incentives. If a user has abandoned their shopping cart, a push notification can be delivered to draw the user back to the app or website to complete their purchase. E-commerce sites can also use push notifications to send their customers order confirmations, shipping updates, and limited-time special offers. **Digital publishers —** Publishers of digital content such as news sites, blogs, and online magazines use push notifications to alert their subscribers when new content is available. Push notifications allow publishers to build their audience, boost traffic, and deliver important or breaking news directly to their followers’ devices. **Travel and hospitality —** Companies in the travel and hospitality industry can use push notifications to send their subscribers deal alerts, booking reminders, flight updates, travel tips, and more. Push notifications help these businesses improve their conversion rates and boost customer satisfaction. ### Kinds of Push Notification Software There are two kinds of push notifications: messages sent through an application on a user’s desktop or mobile phone, and notifications delivered through a user’s web browser. [**App push notifications**](https://www.g2.com/categories/push-notification/f/app-push-notification) **—** App push notifications are the messages users receive from apps on their computers or mobile devices, although mobile app push notifications are more commonly used. On iOS, users must grant permission for an app to send them push notifications. On other mobile operating systems such as Android, users are automatically opted in to receive push notifications. App push notifications support rich media and interactivity, which means companies can include content such as animated gifs, videos, and audio in their messages. Messages are delivered to a user’s device whether or not the customer is using it. Unread messages will appear on the user’s lock screen or in a notification center, increasing the likelihood the user will engage with the notification. [**Web push notifications**](https://www.g2.com/categories/push-notification/f/web-push-notification) **—** Web push notifications are messages sent directly to a user via their desktop or mobile web browser. Users do not have to download a special app to receive these notifications. Instead, they are prompted to opt in when they visit a company’s website. Web push notifications will be delivered to the user’s browser even if they do not have the company’s website open. These kinds of push notifications are ideal for companies that don’t need a mobile app or do not have the resources to develop one. ### Push Notification Software Features Push notification solutions provide different combinations of features at varying price points. When selecting push notification software, you should consider which features will most benefit your business and marketing goals. **Personalization —** Marketing messages are more effective when they’re tailored to specific users. Personalization features allow marketers to send customers push notifications about products, sales, or content that will interest them most. **Scheduling —** Scheduling enables marketers to create a push notification and schedule it to be delivered at a later date. This feature can be used to schedule multiple or recurring notifications so you do not have to be present to send the messages in real time. **Segmentation —** The segmentation feature provided by push notification software enables marketers to segment their audience based on certain criteria, such as device type, location, time zone, site actions, and subscription date. With segmentation, companies can develop targeted marketing campaigns and increase click-through rates by delivering the most relevant messages to subscribers. **A/B testing —** A/B testing allows marketers to test different push notifications and determine which message was the most effective. Variables that can be tested include the notification title, the content of the message, emojis, images, and the call to action. **Analytics —** Analytics features provide marketers with the ability to measure and analyze the performance of their push notification campaigns. Analytics and reporting tools can track metrics such as opt-in rates, delivery rates, click-through rates, and conversion rates. **Browser support —** As of 2019, Chrome, Firefox, Opera, and Safari web browsers all support web push notifications. Most web push notification software should support these browsers. However, buyers should confirm browser support before purchasing a product for web push notifications. ### Potential Issues with Push Notification Software **Oversending —** Because push notifications are so quick and easy to send, some companies may overdo it by sending too many messages. However, push notifications work best when they are used in moderation. Users who are annoyed by multiple push notifications every day will inevitably opt out of the service or even uninstall the app altogether. To maintain high opt-in rates, businesses should make sure they are only sending relevant and timely messages that provide real value to their customers. **Opt-in rates —** For app push notifications on iOS and for web push notifications, users must opt in to receive messages. Some companies use a generic request for permission, which can discourage users who don’t understand the request or do not immediately see the value in subscribing to a business’ push notifications. To avoid this drawback, companies can use messaging that explains what push notifications are and what kinds of benefits they will provide the user. **Rich media —** Although some app push notifications support rich media like videos, animated gifs, and audio, web push notifications do not yet support this interactive content. Web push notifications can display icons, large images, and badges, although the level of support varies depending on the user’s device and browser. As web push gains popularity, however, browsers may expand support for rich media. ### Software and Services Related to Push Notification Software [**Mobile marketing software**](https://www.g2.com/categories/mobile-marketing) **—** Mobile marketing software enables companies to plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Most mobile marketing solutions offer app push notifications as a feature, and some also provide web push notification tools. [**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps companies inform customers about upcoming activities or actions, such as deadlines, payments, product updates, promotions, or suspicious account activity. Proactive notification software can also be used to alert companies of customer events in order to optimize customer service and increase sales. [**SMS marketing software**](https://www.g2.com/categories/sms-marketing) **—** SMS marketing is another method for targeting customers through mobile devices. SMS marketing software enables companies to engage their subscribers via SMS (short message service). With these tools, marketers can implement digital advertising promotions, polls, surveys, and coupons. Service-based businesses can also use SMS marketing to send appointment reminders or reengage past customers.