# Best Enterprise Push Notification Software *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall Push Notification category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Push Notification to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Push Notification category. In addition to qualifying for inclusion in the Push Notification Software category, to qualify for inclusion in the Enterprise Business Push Notification Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## Top Push Notification Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Behavior-triggered push orchestration across omnichannel journeys | "[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)" | | 2 | [OneSignal](https://www.g2.com/products/onesignal/reviews) | 4.7/5.0 (1,187 reviews) | Cross-platform push delivery with zero-infrastructure setup | "[Reliable Push Notifications That Improve Customer Engagement](https://www.g2.com/survey_responses/onesignal-review-13062594)" | | 3 | [indigitall](https://www.g2.com/products/indigitall/reviews) | 4.8/5.0 (421 reviews) | Behavior-triggered push across omnichannel customer journeys | "[Outstanding OTP Speed and Seamless Push Notifications with Indigitall](https://www.g2.com/survey_responses/indigitall-review-13055713)" | | 4 | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5.0 (642 reviews) | Behavioral-trigger push inside omnichannel lifecycle journeys | "[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)" | | 5 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (827 reviews) | Behavior-triggered push inside cross-channel lifecycle workflows | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" | | 6 | [WebEngage](https://www.g2.com/products/webengage/reviews) | 4.5/5.0 (753 reviews) | Behavior-triggered omnichannel push with journey automation | "[WebEngage’s Strong Focus on Customer Retention and Engagement](https://www.g2.com/survey_responses/webengage-review-12980908)" | | 7 | [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) | 4.9/5.0 (286 reviews) | Behavioral push automation across eCommerce lifecycle channels | "[Step-by-Step Strategy Boost With Powerful Automations and Customizable Pop-Ups](https://www.g2.com/survey_responses/contactpigeon-review-13002738)" | | 8 | [Evam](https://www.g2.com/products/evam/reviews) | 4.8/5.0 (222 reviews) | Event-triggered push within real-time customer journeys | "[EVAM Makes Customer Communication Efficient and Personal](https://www.g2.com/survey_responses/evam-review-12977000)" | | 9 | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5.0 (509 reviews) | Behavior-triggered push with RFM-segmented targeting | "[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)" | | 10 | [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) | 4.5/5.0 (564 reviews) | Behavior-triggered push with omnichannel journey orchestration | "[Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)" | --- ## What Are the Most Common Questions About Push Notification Software? *AI-generated · Last updated: May 26, 2026* ### Which tool supports A/B testing for push notifications? Based on G2 reviews, several products in the push notification software category support testing and optimization for push campaigns. According to verified users, Braze is frequently mentioned for A/B testing within canvases and experiment paths for push notifications and emails, helping teams compare variants inside broader customer journeys. G2 reviewers mention Customer.io and WebEngage as useful for building and iterating on multi-step messaging workflows, while CleverTap users also describe optimizing campaigns with analytics and journey tools. Review feedback across these products emphasizes experimentation, segmentation, and timing adjustments rather than one-off sends, which is especially helpful for teams refining retention and lifecycle messaging. ### Which solution supports multi-platform push notification delivery? Based on G2 reviews, OneSignal is a strong fit for multi-platform push notification delivery. According to verified users, OneSignal is used across web, iOS, and Android from one unified platform, with reviewers calling out straightforward API documentation, quick setup, and consistent delivery. G2 reviewers mention that it helps consolidate push, email, and SMS in one place, which reduces the need to manage separate notification systems. Reviews also highlight that teams use it to simplify cross-platform communication and audience segmentation while avoiding custom infrastructure work. For buyers prioritizing broad platform coverage and ease of deployment, the review data points most clearly to OneSignal for this use case. ### What is the best push notification tool for mobile apps? Based on G2 reviews, OneSignal stands out for mobile app push notification use cases because reviewers consistently highlight easy SDK and API setup, reliable delivery, and support for both Android and iOS. According to verified users, it helps teams launch campaigns quickly, manage segmentation, and handle app communication without building push infrastructure themselves. G2 reviewers mention use cases such as app retention, re-engagement, instant communication, and cross-platform message delivery from one dashboard. Reviews also note that the interface is intuitive enough for non-technical teams while still being useful for developers integrating notifications into apps. That combination makes it especially compelling for mobile-first teams evaluating push notification software. **Here are some of the top-rated products on G2:** - [OneSignal](https://www.g2.com/products/onesignal) – used for Android, iOS, web, and cross-platform push campaigns with quick setup and readable API documentation - [Braze](https://www.g2.com/products/braze) – helps mobile and app teams build personalized journeys using push, in-app, and multi-channel orchestration - [CleverTap](https://www.g2.com/products/clevertap) – supports app engagement with real-time tracking, segmentation, and push campaigns tied to user behavior ### What is the top-rated push notification platform for enterprises? Based on G2 reviews, Braze is frequently described as a strong enterprise-ready platform for push notifications and broader customer engagement. According to verified users, it supports complex journeys, large-scale messaging, real-time data triggers, and orchestration across push, email, SMS, and in-app channels. G2 reviewers mention that it works well for teams managing sophisticated lifecycle campaigns, detailed segmentation, and high-volume communication across multiple products or business units. Reviews also point to strong training resources, onboarding support, and flexibility for tailored use cases, though some users note analytics and pricing complexity. For enterprise buyers focused on scale, orchestration, and operational breadth, Braze appears most consistently positioned in the review data. **Here are some of the top-rated products on G2:** - [Braze](https://www.g2.com/products/braze) – suited for enterprise lifecycle programs with omnichannel journeys, segmentation, and real-time personalization - [Customer.io](https://www.g2.com/products/customer-io) – supports complex event-driven messaging and multi-channel workflows for product-led teams - [WebEngage](https://www.g2.com/products/webengage) – used for retention, segmentation, and journey automation across push, email, SMS, and WhatsApp ### Which push notification platform offers the highest click-through rates? Based on G2 reviews, there is not enough grounded evidence to name one platform as having the highest click-through rates across the category. According to verified users, several vendors mention stronger engagement after improving personalization, segmentation, or delivery speed, but the reviews do not provide consistent like-for-like comparisons across products. G2 reviewers mention click improvements for tools such as OneSignal, WebEngage, and Pushly in specific use cases, while others emphasize better targeting or faster delivery rather than a universal performance leader. For buyers, the review data suggests that click-through outcomes depend heavily on audience targeting, timing, channel mix, and use case rather than a single push notification software vendor guaranteeing the highest results. ### Which vendor offers advanced targeting for push notifications? Based on G2 reviews, CleverTap is strongly associated with advanced targeting for push notifications. According to verified users, it supports detailed segmentation based on behavior, interests, purchase history, lifecycle stage, and real-time activity, making it easier to target the right users with relevant messages. G2 reviewers mention strong cohort building, event tracking, funnels, and journey orchestration that help teams refine who receives campaigns and when. Reviews also highlight that the platform combines analytics with engagement, which helps marketers act on customer data without relying on scattered tools. While other products also support segmentation, CleverTap is one of the clearest examples in the review data for buyers prioritizing advanced targeting capabilities. ### Which vendor provides AI-powered push notification personalization? Based on G2 reviews, Braze is one of the vendors most often associated with AI-powered push notification personalization. According to verified users, the platform includes AI and intelligence features such as predictive segmentation, intelligent channel optimization, AI assistance, and tools that help teams tailor journeys using customer data. G2 reviewers mention using Braze to personalize communications at scale across push, email, and in-app messaging, with some reviews specifically calling out hyper-personalized messaging and behavior-driven automation. While users note that some AI capabilities are still evolving, the review data clearly ties Braze to AI-supported personalization workflows. That makes it a strong option for teams seeking more adaptive push notification software. ### What platform provides analytics on push notification engagement? Based on G2 reviews, OneSignal is commonly cited for push notification engagement analytics. According to verified users, the platform gives teams clear visibility into campaign performance across push and other channels from a unified dashboard. G2 reviewers mention real-time analytics, campaign metrics, and reporting that help them monitor opens, clicks, and engagement trends without adding custom infrastructure. Reviews also describe it as especially useful for teams that want both easy setup and enough reporting to guide re-engagement campaigns, subscriber growth, and performance monitoring. Some users would like deeper analytics in certain cases, but the review data consistently supports OneSignal as a practical option for buyers who need built-in push notification engagement analytics. ### What is the most affordable push notification software for SMBs? Based on G2 reviews, OneSignal is the most frequently supported option for affordability-focused SMB buyers. According to verified users, its free plan is a major reason smaller teams choose it, with many reviewers describing it as generous, easy to start with, and practical for real campaigns before moving up to paid tiers. G2 reviewers mention quick setup, useful segmentation, and the ability to run push and email without building custom infrastructure, which is especially valuable for lean teams. Reviews also suggest it works well for startups, websites, and smaller apps that need reliable push capabilities without heavy upfront cost or complex onboarding. **Here are some of the top-rated products on G2:** - [OneSignal](https://www.g2.com/products/onesignal) – favored by small teams for its generous free plan, quick setup, and easy push plus email campaigns - [CleverTap](https://www.g2.com/products/clevertap) – described by some reviewers as a cost-effective option for marketing automation and user journeys ### What platform integrates push notifications with analytics tools? Based on G2 reviews, CleverTap is a strong example of a platform that combines push notifications with analytics capabilities. According to verified users, it brings event tracking, funnels, logs, campaign analysis, and user behavior insights into the same environment used for engagement. G2 reviewers mention that this makes it easier to understand customer paths, segment users, and optimize push messaging using the same platform rather than separate systems. Reviews also highlight integrations with external data sources and other tools, which helps teams enrich campaigns and reporting. For buyers looking for push notification software that connects messaging with analytics-driven decision-making, CleverTap is well supported by the review data. ## How Many Push Notification Software Products Does G2 Track? **Total Products under this Category:** 191 ### Category Stats (Jul 2026) - **Average Rating**: 4.52/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Ocamba (+0.97%) - Among all products in this category, Ocamba recorded the largest rating increase compared to last month *Last updated: July 06, 2026* ## How Does G2 Rank Push Notification Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 26,700+ Authentic Reviews - 191+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Push Notification Software Is Best for Your Use Case? - **Best for Small Businesses:** [OneSignal](https://www.g2.com/products/onesignal/reviews) - **Best for Mid-Market:** [Braze](https://www.g2.com/products/braze/reviews) - **Best for Enterprise:** [Braze](https://www.g2.com/products/braze/reviews) - **Highest User Satisfaction:** [OneSignal](https://www.g2.com/products/onesignal/reviews) - **Best Free Software:** [OneSignal](https://www.g2.com/products/onesignal/reviews) --- **Sponsored** ### Adobe Journey Optimizer Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1562&secure%5Bchosen_at%5D=2026-07-06T19%3A51%3A16Z&secure%5Bdisplayable_resource_id%5D=1562&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1562&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=169941&secure%5Bresource_id%5D=1562&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpush-notification%2Fenterprise%3Fpage%3D2%26segment%3Denterprise&secure%5Btoken%5D=62a9f13e1268140fc7111a8cc03ef884ef1a8530b4592940f5bdce9c52e073c7&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fjourney-optimizer.html%3Fsdid%3DN3PCRH2X%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Push Notification Software Products in 2026? ### 1. [Braze](https://www.g2.com/products/braze/reviews) Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,662 **How Do G2 Users Rate Braze?** - **Integrations:** 8.1/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.9/10) - **A/B Testing:** 8.7/10 (Category avg: 8.4/10) **Who Is the Company Behind Braze?** - **Seller:** [Braze](https://www.g2.com/sellers/braze) - **Company Website:** https://www.braze.com - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @Braze (16,323 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/792882/ (2,297 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Mid-Market, 27% Enterprise #### What Are Braze's Pros and Cons? **Pros:** - Ease of Use (385 reviews) - Intuitive (189 reviews) - Automation (151 reviews) - Customer Support (151 reviews) - Features (151 reviews) **Cons:** - Learning Curve (159 reviews) - Missing Features (149 reviews) - Limitations (102 reviews) - Limited Features (93 reviews) - Steep Learning Curve (86 reviews) ### What Do G2 Reviewers Say About Braze? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Braze, appreciating its intuitive design and clear documentation for seamless learning. - Users appreciate Braze for its **intuitive interface** , enabling effortless creation of personalized messaging campaigns. - Users love Braze for its **easy automation and personalization** , enabling seamless multichannel messaging campaigns efficiently. - Users praise Braze for its **responsive customer support** , making implementation and daily use a seamless experience. - Users value the **user-friendly interface** of Braze, which enhances multichannel management and campaign personalization. **Cons:** - Users find the **learning curve steep** , with a complex UI that requires time and team assistance to navigate. - Users note the **missing features** in Braze, wishing for better reporting, mobile wallet solutions, and customization options. - Users find **limitations in reporting and unnecessary complexity** for simple surveys, impacting overall usability for basic tasks. - Users desire **improved features** in Braze, particularly for analytics and feedback collection, finding it somewhat lacking. - Users face a **steep learning curve** with Braze, making initial setup and mastering advanced features challenging. #### What Are Recent G2 Reviews of Braze? **"[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)"** **Rating:** 5.0/5.0 stars *— Ákos V.* [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) --- **"[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)"** **Rating:** 4.5/5.0 stars *— Federico M.* [Read full review](https://www.g2.com/survey_responses/braze-review-5272290) --- ### 2. [CleverTap](https://www.g2.com/products/clevertap/reviews) CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap **Average Rating:** 4.6/5.0 **Total Reviews:** 642 **How Do G2 Users Rate CleverTap?** - **Integrations:** 8.7/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.0/10 (Category avg: 8.9/10) - **A/B Testing:** 8.9/10 (Category avg: 8.4/10) **Who Is the Company Behind CleverTap?** - **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap) - **Company Website:** https://clevertap.com/ - **Year Founded:** 2013 - **HQ Location:** Mountain View, California - **Twitter:** @CleverTap (21,633 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6611801/ (654 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Marketing Manager - **Top Industries:** Financial Services, Information Technology and Services - **Company Size:** 53% Mid-Market, 28% Small-Business #### What Are CleverTap's Pros and Cons? **Pros:** - Analytics (45 reviews) - Customer Support (45 reviews) - Automation (43 reviews) - Ease of Use (38 reviews) - Personalization (35 reviews) **Cons:** - Learning Curve (29 reviews) - Missing Features (16 reviews) - Not Intuitive (14 reviews) - Expensive (13 reviews) - Complex Features (12 reviews) ### What Do G2 Reviewers Say About CleverTap? *AI-generated summary from verified user reviews* **Pros:** - Users value the **intuitive analytics** of CleverTap, enabling effective campaign performance tracking and valuable insights. - Users appreciate the **responsive customer support** from CleverTap, making it easy to resolve doubts and enhance performance. - Users value the **automation capabilities** of CleverTap, enhancing customer engagement and retention strategies effectively. - Users appreciate the **ease of use** of CleverTap, finding it intuitive and simple for effective campaign management. - Users value the **personalized marketing automation** features of CleverTap, enhancing user engagement through tailored campaigns. **Cons:** - Users find the **learning curve steep** , making it challenging for newcomers to grasp advanced features effectively. - Users find **missing features** like AI campaign creation and complex interface hinder their experience with CleverTap. - Users find the **interface not intuitive** , leading to a steep learning curve and complexities in setup and usage. - Users find CleverTap's pricing **too expensive** , prompting reconsideration of its value and potential usage. - Users find the **interface and features complex** , especially impacting new users and creating a steep learning curve. #### What Are Recent G2 Reviews of CleverTap? **"[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)"** **Rating:** 5.0/5.0 stars *— Priyanka R.* [Read full review](https://www.g2.com/survey_responses/clevertap-review-12504629) --- **"[CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective](https://www.g2.com/survey_responses/clevertap-review-12952708)"** **Rating:** 4.0/5.0 stars *— Syed A.* [Read full review](https://www.g2.com/survey_responses/clevertap-review-12952708) --- ### 3. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. **Average Rating:** 4.0/5.0 **Total Reviews:** 4,377 **How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?** - **Integrations:** 8.9/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.4/10 (Category avg: 8.9/10) - **A/B Testing:** 9.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 47% Mid-Market, 28% Small-Business #### What Are Agentforce Marketing (formerly Salesforce Marketing Cloud)'s Pros and Cons? **Pros:** - Ease of Use (341 reviews) - Automation (197 reviews) - Integrations (183 reviews) - Email Marketing (177 reviews) - Features (165 reviews) **Cons:** - Learning Curve (218 reviews) - Steep Learning Curve (154 reviews) - Complexity (140 reviews) - Expensive (138 reviews) - Complex Usage (110 reviews) ### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users find the **user-friendly interface** of Agentforce Marketing easy to learn, enhancing engagement and lead generation. - Users highlight the **powerful automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement and lead conversion. - Users highly value the **seamless data integration** capabilities of Agentforce Marketing, enhancing workflow and customer engagement. - Users appreciate the **automation capabilities** of Agentforce Marketing, enabling effective and personalized email campaigns with minimal oversight. - Users appreciate the **automation capabilities** of Agentforce Marketing, enhancing workflow and delivering personalized communications effectively. **Cons:** - Users find the **steep learning curve** of Agentforce Marketing challenging, particularly regarding setup and SQL usage. - Users face a **steep learning curve** with Agentforce Marketing, requiring significant effort to master its features effectively. - Users find the **complexity of pathways and automation** overwhelming, necessitating extensive training for effective use. - Users find the **pricing to be expensive** , which may be a barrier for some potential customers. - Users find the **complex usage** of Agentforce Marketing challenging, particularly during setup and navigation. #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **"[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)"** **Rating:** 5.0/5.0 stars *— Sadi H.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861) --- **"[Centralized, Automated Customer Engagement with Powerful Targeting](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617) --- #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments - [Do you need salesforce to use pardot?](https://www.g2.com/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments - [What is Salesforce ad studio?](https://www.g2.com/discussions/what-is-salesforce-ad-studio) - 2 comments ### 4. [Evam](https://www.g2.com/products/evam/reviews) Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day. **Average Rating:** 4.8/5.0 **Total Reviews:** 222 **How Do G2 Users Rate Evam?** - **Integrations:** 9.9/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.9/10 (Category avg: 8.9/10) - **A/B Testing:** 9.9/10 (Category avg: 8.4/10) **Who Is the Company Behind Evam?** - **Seller:** [EVAM](https://www.g2.com/sellers/evam) - **Company Website:** https://evam.com/ - **Year Founded:** 2015 - **HQ Location:** London - **LinkedIn® Page:** https://www.linkedin.com/company/evamtech (138 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Senior Business Analyst - **Top Industries:** Banking, Telecommunications - **Company Size:** 35% Enterprise, 34% Mid-Market #### What Are Evam's Pros and Cons? **Pros:** - Ease of Use (102 reviews) - Helpful (75 reviews) - Intuitive (66 reviews) - Automation (60 reviews) - Flexibility (56 reviews) **Cons:** - Learning Curve (40 reviews) - Difficult Learning (18 reviews) - Steep Learning Curve (18 reviews) - Complex Features (15 reviews) - Not Intuitive (15 reviews) ### What Do G2 Reviewers Say About Evam? *AI-generated summary from verified user reviews* **Pros:** - Users find Evam to be **incredibly easy to use** , enjoying its intuitive design and minimal training requirements. - Users appreciate Evam's **real-time data-capturing and personalized offers** , enhancing their campaign management and customer engagement. - Users appreciate Evam's **intuitive design** , facilitating seamless campaign execution and enhancing user experience effortlessly. - Users find that Evam's **automation capabilities** greatly simplify their marketing processes, enhancing efficiency and campaign flexibility. - Users value the **flexibility** of Evam for easily managing and scaling their marketing strategies across multiple channels. **Cons:** - Users find the **learning curve steep** , as the many features can be complex and challenging to master. - Users find the **difficult learning curve** of Evam challenging, particularly for those lacking technical skills. - Users find a **steep learning curve** with Evam, particularly those lacking technical skills or programming knowledge. - Users find **complex features** challenging to set up, particularly those without a technical background, despite helpful support. - Users find Evam's interface **not intuitive** , making campaign setup complex and requiring significant effort for effective use. #### What Are Recent G2 Reviews of Evam? **"[EVAM Makes Customer Communication Efficient and Personal](https://www.g2.com/survey_responses/evam-review-12977000)"** **Rating:** 5.0/5.0 stars *— GÖRKEM U.* [Read full review](https://www.g2.com/survey_responses/evam-review-12977000) --- **"[Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift](https://www.g2.com/survey_responses/evam-review-12867501)"** **Rating:** 4.5/5.0 stars *— Alfiya H.* [Read full review](https://www.g2.com/survey_responses/evam-review-12867501) --- #### What Are G2 Users Discussing About Evam? - [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for) ### 5. [WebEngage](https://www.g2.com/products/webengage/reviews) WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. **Average Rating:** 4.5/5.0 **Total Reviews:** 753 **How Do G2 Users Rate WebEngage?** - **Integrations:** 8.4/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.9/10) - **A/B Testing:** 8.6/10 (Category avg: 8.4/10) **Who Is the Company Behind WebEngage?** - **Seller:** [WebEngage](https://www.g2.com/sellers/webengage) - **Company Website:** https://webengage.com - **Year Founded:** 2011 - **HQ Location:** Mumbai - **Twitter:** @webengage (5,055 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2663547/ (367 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Education Management - **Company Size:** 55% Mid-Market, 27% Small-Business #### What Are WebEngage's Pros and Cons? **Pros:** - Ease of Use (101 reviews) - Helpful (71 reviews) - Journey Creation (69 reviews) - Analytics (65 reviews) - Customer Support (65 reviews) **Cons:** - Learning Curve (33 reviews) - Slow Performance (30 reviews) - Missing Features (29 reviews) - Poor Customer Support (24 reviews) - Time-Consuming (24 reviews) ### What Do G2 Reviewers Say About WebEngage? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of WebEngage, enjoying its user-friendly dashboard and intuitive setup process. - Users value the **helpful customer support** of WebEngage, enhancing their campaign setup and communication strategies. - Users value the **multi-channel journey creation** in WebEngage, enhancing lead communication and nurturing for better conversions. - Users value the **depth of analytics** in WebEngage, enabling precise insights and effective campaign management. - Users commend the **superfast customer support** from WebEngage, ensuring quick assistance for effective communication strategies. **Cons:** - Users find the **steep learning curve** challenging, wishing for better onboarding resources to ease their experience. - Users experience **slow performance** with WebEngage, particularly with segment brewing and report loading times. - Users find the **missing segment creation feature** frustrating, complicating campaign setup and impacting efficiency. - Users express dissatisfaction with **poor customer support** , noting slow responses and limited options for assistance. - Users find the **time-consuming onboarding process** and support follow-ups frustrating, affecting their overall experience with WebEngage. #### What Are Recent G2 Reviews of WebEngage? **"[WebEngage’s Strong Focus on Customer Retention and Engagement](https://www.g2.com/survey_responses/webengage-review-12980908)"** **Rating:** 4.0/5.0 stars *— Rohit J.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12980908) --- **"[Events Analytics Makes Retention Insights Seamless](https://www.g2.com/survey_responses/webengage-review-12981114)"** **Rating:** 4.5/5.0 stars *— Marmik S.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12981114) --- ### 6. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world of digital marketing. Its comprehensive suite of tools cater to various aspects of digital marketing, including omni-channel communication strategies, a customer data platform, personalization, and generative AI tools. This platform is tailored for marketers looking to elevate their brand’s presence, foster deeper customer relationships, and drive substantial growth through personalized customer journeys. With its robust analytics, Netcore helps brands understand their audience better, enabling targeted marketing campaigns that resonate with customers on a personal level. The platform’s AI and machine learning capabilities ensure that each customer interaction is optimized for engagement and conversion, making every touchpoint an opportunity to impress and retain. Serving over 6,500 brands across 40 countries, Netcore has proven its effectiveness in enhancing customer satisfaction and loyalty, ultimately contributing to increased revenue and market share for businesses. Whether you’re looking to refine your email marketing strategy, personalize your web experience, or engage customers across multiple channels seamlessly, Netcore offers the technology and expertise to achieve your goals. Don’t miss out on the opportunity to redefine your digital marketing strategy with Netcore. Learn more at https://netcorecloud.com/ **Average Rating:** 4.5/5.0 **Total Reviews:** 564 **How Do G2 Users Rate Netcore Customer Engagement Platform?** - **Integrations:** 8.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.5/10 (Category avg: 8.9/10) - **A/B Testing:** 8.4/10 (Category avg: 8.4/10) **Who Is the Company Behind Netcore Customer Engagement Platform?** - **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited) - **Company Website:** https://netcorecloud.com/ - **Year Founded:** 1998 - **HQ Location:** Mumbai, Maharashtra - **Twitter:** @netcore_cloud (1,828 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,278 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Insurance - **Company Size:** 49% Mid-Market, 33% Enterprise #### What Are Netcore Customer Engagement Platform's Pros and Cons? **Pros:** - Ease of Use (141 reviews) - Customer Support (103 reviews) - Features (100 reviews) - Helpful (99 reviews) - Customer Engagement (93 reviews) **Cons:** - Slow Performance (38 reviews) - Missing Features (37 reviews) - Learning Curve (34 reviews) - Slow Loading (34 reviews) - Limited Features (27 reviews) ### What Do G2 Reviewers Say About Netcore Customer Engagement Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Netcore Customer Engagement, making marketing personalization and journey mapping seamless. - Users value the **responsive and helpful customer support** from Netcore, enhancing their overall experience with the platform. - Users admire the **intelligent automation and personalization** features of Netcore, enhancing real-time customer engagement across channels. - Users value the **ease of designing omnichannel journeys** with Netcore, appreciating its drag-and-drop builder and strong support. - Users praise the **intelligent automation and personalization** of Netcore's platform, enhancing real-time customer engagement seamlessly. **Cons:** - Users experience **slow performance** with data uploads and email delivery, particularly during peak times. - Users find the **missing features** in template customization and detail reporting limit the platform's effectiveness. - Users note a significant **learning curve** , especially when creating intricate journeys and navigating deeper analytics. - Users note the **slow loading** times and performance issues, especially during peak usage, affecting their experience. - Users note the **limited features** in Netcore's platform, expressing a need for better customization and analytics options. #### What Are Recent G2 Reviews of Netcore Customer Engagement Platform? **"[Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)"** **Rating:** 5.0/5.0 stars *— Yash G.* [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108) --- **"[Unified Customer Data and AI Personalization That Boosts Engagement](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423)"** **Rating:** 5.0/5.0 stars *— Rishabh P.* [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423) --- #### What Are G2 Users Discussing About Netcore Customer Engagement Platform? - [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded) - [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email) - [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore) ### 7. [indigitall](https://www.g2.com/products/indigitall/reviews) indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com. **Average Rating:** 4.8/5.0 **Total Reviews:** 421 **How Do G2 Users Rate indigitall?** - **Integrations:** 8.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 9.0/10 (Category avg: 8.9/10) - **A/B Testing:** 8.5/10 (Category avg: 8.4/10) **Who Is the Company Behind indigitall?** - **Seller:** [indigitall](https://www.g2.com/sellers/indigitall) - **Company Website:** https://indigitall.com - **Year Founded:** 2013 - **HQ Location:** Spain - **Twitter:** @indigitall (118 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/indigitall/ (96 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Journalist, Marketing - **Top Industries:** Telecommunications, Marketing and Advertising - **Company Size:** 41% Mid-Market, 35% Small-Business #### What Are indigitall's Pros and Cons? **Pros:** - Ease of Use (43 reviews) - Helpful (38 reviews) - Customer Support (27 reviews) - Useful (27 reviews) - Automation (26 reviews) **Cons:** - Learning Curve (16 reviews) - Steep Learning Curve (10 reviews) - Feature Complexity (9 reviews) - Integration Issues (8 reviews) - Not Intuitive (7 reviews) ### What Do G2 Reviewers Say About indigitall? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of indigitall, noting its intuitive interface and efficient campaign management. - Users value the **helpful support team** of Indigitall, ensuring quick and reliable assistance for their needs. - Users praise the **responsive customer support** of Indigitall, appreciating quick and helpful assistance for their inquiries. - Users find Indigitall to be **intuitive and efficient** , enhancing client communication and improving digital campaign effectiveness. - Users highlight the **powerful automation** features of Indigitall, significantly enhancing engagement and streamlining communication. **Cons:** - Users note a **steep learning curve** for advanced features, which may challenge inexperienced users initially. - Users face a **steep learning curve** with Indigitall, making initial adoption challenging despite its powerful features. - Users note that the **initial complexity** of Indigitall can be overwhelming, especially for those with limited technical skills. - Users find the **integration issues** with platforms like Salesforce Marketing Cloud and internal tools to be cumbersome. - Users find the platform's usability lacking, stating it could be more **intuitive** with clearer hints and error messages. #### What Are Recent G2 Reviews of indigitall? **"[Outstanding OTP Speed and Seamless Push Notifications with Indigitall](https://www.g2.com/survey_responses/indigitall-review-13055713)"** **Rating:** 4.5/5.0 stars *— Guillermo P.* [Read full review](https://www.g2.com/survey_responses/indigitall-review-13055713) --- **"[Indigitall: Direct Communication and Precise Measurement](https://www.g2.com/survey_responses/indigitall-review-13056346)"** **Rating:** 5.0/5.0 stars *— Verified User in Newspapers* [Read full review](https://www.g2.com/survey_responses/indigitall-review-13056346) --- ### 8. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 759 **How Do G2 Users Rate Bloomreach?** - **Integrations:** 8.7/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.7/10 (Category avg: 8.9/10) - **A/B Testing:** 9.2/10 (Category avg: 8.4/10) **Who Is the Company Behind Bloomreach?** - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** https://www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach_tm (10,400 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,140 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Mid-Market, 28% Small-Business #### What Are Bloomreach's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Features (182 reviews) - Helpful (148 reviews) - Customer Support (147 reviews) - Intuitive (116 reviews) **Cons:** - Learning Curve (145 reviews) - Limited Features (103 reviews) - Missing Features (95 reviews) - Learning Difficulty (87 reviews) - Difficult Learning (75 reviews) ### What Do G2 Reviewers Say About Bloomreach? *AI-generated summary from verified user reviews* **Pros:** - Users find Bloomreach's interface to be **intuitively easy to use** , simplifying marketing and personalization efforts significantly. - Users value the **powerful and user-friendly features** of Bloomreach, making it easy to utilize for various needs. - Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing customer engagement and marketing effectiveness. - Users commend the **exceptional customer support** from Bloomreach, highlighting rapid response times and helpful professionalism. - Users value the **intuitive interface** of Bloomreach, enabling easy creation of effective marketing and personalization strategies. **Cons:** - Users find the **learning curve steep** due to complexity and lengthy change requests, hindering their experience. - Users find **limited features** in Bloomreach restrictive, particularly for advanced campaign setup and email design options. - Users note **missing features** like limited searchable fields and inadequate SQL support, hindering their experience with Bloomreach. - Users face a **steep learning curve** with Bloomreach, finding the platform complex and not very intuitive for newcomers. - Users find the **difficult learning curve** of Bloomreach challenging, requiring significant time and effort to master the platform. #### What Are Recent G2 Reviews of Bloomreach? **"[A Powerful Tool With a Big Learning Curve](https://www.g2.com/survey_responses/bloomreach-review-12980606)"** **Rating:** 4.5/5.0 stars *— Trine H.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-12980606) --- **"[Intuitive and Robust Tool for Marketing Automation](https://www.g2.com/survey_responses/bloomreach-review-9247103)"** **Rating:** 5.0/5.0 stars *— James R.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-9247103) --- #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### 9. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. **Average Rating:** 4.2/5.0 **Total Reviews:** 607 **How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?** - **Integrations:** 7.4/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10) - **Rich Notifications:** 7.0/10 (Category avg: 8.9/10) - **A/B Testing:** 7.6/10 (Category avg: 8.4/10) **Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Company Website:** https://www.sap.com/ - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,052 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 49% Mid-Market, 22% Small-Business #### What Are SAP Engagement Cloud (formerly SAP Emarsys)'s Pros and Cons? **Pros:** - Ease of Use (76 reviews) - Automation (61 reviews) - Features (61 reviews) - Personalization (48 reviews) - Helpful (46 reviews) **Cons:** - Missing Features (43 reviews) - Learning Curve (42 reviews) - Difficult Learning (36 reviews) - Limited Features (32 reviews) - Not Intuitive (31 reviews) ### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly features** of SAP Emarsys, enabling quick setup and streamlined marketing campaigns. - Users commend the **almost unlimited automation ability** in SAP Engagement Cloud, enhancing their marketing workflows effectively. - Users value the **ease of use and robust features** of SAP Emarsys, enhancing efficiency and effective marketing workflows. - Users value the **ease of personalized marketing** with SAP Engagement Cloud, enhancing campaign relevance and customer engagement. - Users appreciate the **helpful support and training** provided, enhancing their experience and understanding of the platform. **Cons:** - Users find the **missing features** of SAP Engagement Cloud limit its functionality and complicate analytics and segmentation. - Users find the **steep learning curve** of SAP Engagement Cloud challenging, making initial use somewhat overwhelming. - Users find the **difficult learning** curve of SAP Emarsys challenging, especially with its non-intuitive editing tools and segmentation. - Users find the **limited features** of SAP Engagement Cloud restrict their capabilities and hinder effective campaign management. - Users find the experience **not intuitive** due to the steep learning curve and complex setup process. #### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)? **"[Great for Email Campaigns, Needs Better Web Segment Flexibility](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12951146)"** **Rating:** 5.0/5.0 stars *— Jasmine G.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12951146) --- **"[Effortless Segmentation with Powerful Integrations](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12947832)"** **Rating:** 4.5/5.0 stars *— Daniel I.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12947832) --- #### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)? - [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for) ### 10. [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. **Average Rating:** 4.5/5.0 **Total Reviews:** 509 **How Do G2 Users Rate MoEngage?** - **Integrations:** 8.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.6/10 (Category avg: 8.9/10) - **A/B Testing:** 8.8/10 (Category avg: 8.4/10) **Who Is the Company Behind MoEngage?** - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** https://www.moengage.com/ - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage (2,530 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (899 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Mid-Market, 24% Small-Business #### What Are MoEngage's Pros and Cons? **Pros:** - Ease of Use (54 reviews) - Features (38 reviews) - Analytics (32 reviews) - Helpful (32 reviews) - Campaign Management (30 reviews) **Cons:** - Missing Features (16 reviews) - Learning Curve (14 reviews) - Limitations (12 reviews) - Complexity (10 reviews) - Difficult Learning (9 reviews) ### What Do G2 Reviewers Say About MoEngage? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data handling. - Users love the **ease of building funnels** with MoEngage, gaining valuable insights for QA and decision-making. - Users find MoEngage's **analytics features intuitive** , enabling seamless funnel creation and real-time segment updates for insights. - Users find MoEngage **highly helpful** for segment flows and data management, enhancing campaign effectiveness significantly. - Users value the **effective campaign management** of MoEngage, enhancing lead generation and simplifying data handling. **Cons:** - Users find the **missing features** in MoEngage, such as session-related attributes and notification issues, frustrating. - Users find the **steep learning curve** challenging for new users, requiring significant time to master the platform. - Users find **limitations in live features and high scaling costs** of MoEngage, impacting operational efficiency and expectations. - Users find **complexity in managing segments** without strict naming and face issues with AI tools and support. - Users find the **difficult learning curve** of MoEngage challenging, particularly for new users navigating its features. #### What Are Recent G2 Reviews of MoEngage? **"[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) --- **"[Effortless Funnel Building and Real-Time Segmentation](https://www.g2.com/survey_responses/moengage-review-12111630)"** **Rating:** 4.5/5.0 stars *— Ravindra N.* [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) --- #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### 11. [Iterable](https://www.g2.com/products/iterable/reviews) Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 **How Do G2 Users Rate Iterable?** - **Integrations:** 7.8/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Rich Notifications:** 7.7/10 (Category avg: 8.9/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Iterable?** - **Seller:** [Iterable](https://www.g2.com/sellers/iterable) - **Company Website:** https://www.iterable.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @Iterable (2,603 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3119164/ (858 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 54% Mid-Market, 26% Small-Business #### What Are Iterable's Pros and Cons? **Pros:** - Ease of Use (128 reviews) - Intuitive (90 reviews) - Customer Support (81 reviews) - Automation (78 reviews) - Helpful (77 reviews) **Cons:** - Learning Curve (79 reviews) - Missing Features (68 reviews) - Limited Features (35 reviews) - Not Intuitive (32 reviews) - Limited Customization (30 reviews) ### What Do G2 Reviewers Say About Iterable? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Iterable, appreciating seamless onboarding and quick team adaptation to the platform. - Users find Iterable's **intuitive design** and support make campaign management effortless and enjoyable. - Users praise the **effective customer support** of Iterable, highlighting their helpfulness and responsiveness throughout the onboarding process. - Users value the **automation capabilities** of Iterable, enhancing their marketing strategies with seamless integration and personalized messaging. - Users find Iterable's **helpful support** and onboarding experience invaluable for optimizing their email marketing strategies. **Cons:** - Users find the **learning curve steep** , often struggling with unclear documentation and feature execution challenges. - Users note the **missing features** in Iterable, such as NHI filtering and HTML template export, causing frustration. - Users note **limited features** in Iterable, particularly in campaign scheduling and basic in-app messaging capabilities. - Users find Iterable's interface **not intuitive** , leading to a challenging experience and steep learning curve for newcomers. - Users express frustration over **limited customization** in Iterable, particularly with dynamic fields and Handlebars.js constraints. #### What Are Recent G2 Reviews of Iterable? **"[Iterable: The Intuitive Platform That Makes Data Actionable](https://www.g2.com/survey_responses/iterable-review-12383489)"** **Rating:** 4.5/5.0 stars *— Jake B.* [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) --- **"[Iterable scales with your growth and unifies B2B and B2C journeys](https://www.g2.com/survey_responses/iterable-review-12943549)"** **Rating:** 5.0/5.0 stars *— Daniel A.* [Read full review](https://www.g2.com/survey_responses/iterable-review-12943549) --- #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment - [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments ### 12. [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews) Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs. **Average Rating:** 4.2/5.0 **Total Reviews:** 177 **How Do G2 Users Rate Adobe Journey Optimizer?** - **Integrations:** 7.4/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10) - **Rich Notifications:** 6.9/10 (Category avg: 8.9/10) - **A/B Testing:** 8.6/10 (Category avg: 8.4/10) **Who Is the Company Behind Adobe Journey Optimizer?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 38% Small-Business, 32% Enterprise #### What Are Adobe Journey Optimizer's Pros and Cons? **Pros:** - Ease of Use (62 reviews) - Journey Management (61 reviews) - Personalization (56 reviews) - Personalization Services (56 reviews) - Automation (53 reviews) **Cons:** - Learning Curve (77 reviews) - Steep Learning Curve (51 reviews) - Difficult Learning (34 reviews) - Complexity (29 reviews) - Difficult Setup (28 reviews) ### What Do G2 Reviewers Say About Adobe Journey Optimizer? *AI-generated summary from verified user reviews* **Pros:** - Users find Adobe Journey Optimizer to have a **user-friendly interface** , making it simple for anyone to create campaigns. - Users value the **real-time data integration** in Adobe Journey Optimizer, enabling personalized and efficient cross-channel customer journeys. - Users value the **real-time personalization** in Adobe Journey Optimizer, enhancing customer experiences through timely and relevant interactions. - Users value the **real-time personalization** capabilities of Adobe Journey Optimizer, enhancing customer experiences across multiple channels. - Users value the **automation capabilities** of Adobe Journey Optimizer, significantly reducing manual work and enhancing efficiency. **Cons:** - Users find the **steep learning curve** and complex setup challenging, especially for those new to Adobe's ecosystem. - Users find a **steep learning curve** in Adobe Journey Optimizer, which can be intimidating for newcomers and teams. - Users find the platform to have a **difficult learning curve** , which can overwhelm and intimidate new users. - Users find the platform's **complexity and overwhelming nature** challenging, especially during setup and for newcomers. - Users find the **difficult setup** of Adobe Journey Optimizer challenging, requiring technical skills and extensive training for effective use. #### What Are Recent G2 Reviews of Adobe Journey Optimizer? **"[Streamlined Customer Insights with Easy Onboarding](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12921857)"** **Rating:** 4.0/5.0 stars *— Kevin A.* [Read full review](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12921857) --- **"[Flexible Journeys, Challenging Setup](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12815921)"** **Rating:** 4.0/5.0 stars *— Praney M.* [Read full review](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12815921) --- ### 13. [Batch](https://www.g2.com/products/batch/reviews) Batch is a modern Customer Engagement Platform built for CRM teams seeking greater efficiency, agility, and autonomy in orchestrating their omnichannel campaigns (email, SMS, push notifications, in-app messages, landing pages, Ads, WhatsApp, RCS, etc.). Designed as a no-code solution, it’s the only CEP that combines a seamless interface, intelligent segmentation, an interactive journey builder, all messaging channels, and built-in analytics. With Batch, marketers can independently create, launch, and monitor personalized campaigns — simple or complex — without relying on engineering teams, even for anonymous audiences. The platform is powered by a high-performance, modern data foundation: it connects natively to Snowflake/BigQuery environments or composable CDPs, and consolidates multiple tools into one — campaign orchestrator, email and mobile router, and data platform — while delivering a user experience built for simplicity and performance. With Batch, marketing teams benefit from a sovereign, high-impact platform and expert support to take back control of customer engagement, accelerate CRM cycles, and generate more value with less complexity. With offices in France and Germany, Batch supports over 400 clients across 25 countries — Le Monde, La Redoute, Oscaro, Lacoste, Manomano, SNCF Connect, Tagesspiegel, Sky, Leclerc, Intermarché, Rewe, Lidl, Le Point, Sephora, BVG, Leboncoin, Mobile.de, dm-drogerie markt. **Average Rating:** 4.6/5.0 **Total Reviews:** 40 **How Do G2 Users Rate Batch?** - **Integrations:** 8.2/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.9/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Batch?** - **Seller:** [Batch](https://www.g2.com/sellers/batch) - **Year Founded:** 2015 - **HQ Location:** Paris, lle-de-France - **Twitter:** @batch (1,923 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/batch-com/ (123 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 46% Enterprise, 41% Mid-Market #### What Are Batch's Pros and Cons? **Pros:** - Customer Support (8 reviews) - Ease of Use (5 reviews) - Helpful (5 reviews) - Business Enhancement (3 reviews) - Intuitive (3 reviews) **Cons:** - Missing Features (2 reviews) - Dashboard Issues (1 reviews) - Difficult Setup (1 reviews) - Feature Improvements (1 reviews) - Integration Difficulty (1 reviews) ### What Do G2 Reviewers Say About Batch? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **responsive customer support** of Batch, ensuring quick assistance and a smooth experience. - Users value the **ease of use** of Batch, appreciating its quick setup and supportive customer service. - Users praise the **user-friendly experience** of Batch, appreciating quick campaign setup and excellent support availability. - Users commend Batch for their **exceptional business enhancement** , exceeding expectations with innovative solutions and excellent customer support. - Users value the **intuitive design** of Batch, making campaign setup and client communication incredibly easy and quick. **Cons:** - Users find the **lack of certain features** in Batch limits their ability to implement an effective omnichannel strategy. - Users find the **dashboard overwhelming** at first, particularly when setting up complex push notification campaigns. - Users find the **difficult setup** of Batch's omnichannel strategy to be a significant challenge due to interface issues. - Users feel there is a need for **development and testing of features** to enhance the overall user experience. - Users find **integration difficulties** with Batch, making it challenging to collaborate with tech teams effectively. #### What Are Recent G2 Reviews of Batch? **"[User friendly and expertise](https://www.g2.com/survey_responses/batch-review-11310825)"** **Rating:** 4.0/5.0 stars *— Samira G.* [Read full review](https://www.g2.com/survey_responses/batch-review-11310825) --- **"[Easy-to-Use Platform with Strong Success Manager Support](https://www.g2.com/survey_responses/batch-review-12275333)"** **Rating:** 5.0/5.0 stars *— Benjamin C.* [Read full review](https://www.g2.com/survey_responses/batch-review-12275333) --- ### 14. [Airship](https://www.g2.com/products/airship/reviews) Customer-obsessed companies outperform their competitors in revenue growth and customer retention, but only 6% of brands actually deliver true customer-centric experiences. The problem? In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. But most often, those experiences are disconnected. Airship has everything you need to get mobile-first customer experience right — on the web, in the app and everywhere in between. Since the dawn of mobile apps, Airship has helped our customers create innovative mobile customer experiences. We delivered the industry’s first push notification and first in-app message. Then we powered the first mobile wallet boarding pass, now the digital norm for travelers. We enabled the first commercial use of Live Activities on the day it was launched by Apple. Most recently, we launched the world’s first no-code native Experience Editor for app and web, enabling marketers and product managers to engage with customers wherever they are and get work done in minutes instead of months without ongoing developer support. Today, the Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle. It starts with Airship’s market-leading app store optimization (ASO) solutions that promote app discovery and downloads. Then our AI-powered journey orchestration, content creation and experimentation solutions kick in — all no-code and highly flexible. Customer-facing teams can quickly design, deploy and iterate cohesive in-session experiences on the web and in the app. The result? Deeper customer engagement, better conversion. When it comes to helping brands get customer experience right in a mobile-first world, no one knows more, does more or cares more than Airship. **Average Rating:** 4.0/5.0 **Total Reviews:** 83 **How Do G2 Users Rate Airship?** - **Integrations:** 7.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.3/10) - **Rich Notifications:** 7.7/10 (Category avg: 8.9/10) - **A/B Testing:** 6.4/10 (Category avg: 8.4/10) **Who Is the Company Behind Airship?** - **Seller:** [Airship](https://www.g2.com/sellers/airship) - **Company Website:** https://www.airship.com/ - **Year Founded:** 2009 - **HQ Location:** Portland, OR - **Twitter:** @airship (10,818 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/340460 (316 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Telecommunications, Computer Software - **Company Size:** 43% Mid-Market, 37% Enterprise #### What Are Airship's Pros and Cons? **Pros:** - Customer Support (3 reviews) - Helpful (3 reviews) - Partnership (2 reviews) - Customer Engagement (1 reviews) - Ease of Use (1 reviews) **Cons:** - Delay Issues (2 reviews) - Slow Loading (2 reviews) - Slow Performance (2 reviews) - Campaign Management (1 reviews) - Complex Features (1 reviews) ### What Do G2 Reviewers Say About Airship? *AI-generated summary from verified user reviews* **Pros:** - Users commend Airship's **excellent customer support** , highlighting their responsiveness and dedication to collaboration and improvement. - Users commend Airship for its **responsive support and proactive collaboration** , enhancing their overall experience and satisfaction. - Users value the **proactive partnership** with Airship, appreciating their responsiveness and collaborative approach to product improvements. - Users value the **proactive customer engagement** from Airship, highlighting their responsiveness and openness to feedback. - Users appreciate the **intuitive ease of use** of Airship, allowing them to focus on effective communication and engagement. **Cons:** - Users report significant **delay issues** with Airship, leading to inefficiencies and frustratingly slow processes. - Users find Airship's **slow loading** hinders efficiency, making even simple tasks unnecessarily difficult and time-consuming. - Users experience **slow performance** with Airship, facing inefficiencies, delays, and frustrating workarounds for even simple tasks. - Users find **Airship's inefficiency and poor UX/UI** make campaign management frustrating and time-consuming. - Users find Airship's **complex features** to be inefficient and time-consuming, complicating even simple tasks. #### What Are Recent G2 Reviews of Airship? **"[Airship is an invaluable partner](https://www.g2.com/survey_responses/airship-review-10794750)"** **Rating:** 5.0/5.0 stars *— Mike Z.* [Read full review](https://www.g2.com/survey_responses/airship-review-10794750) --- **"[Great variety of messaging options](https://www.g2.com/survey_responses/airship-review-12350882)"** **Rating:** 4.0/5.0 stars *— Alba C.* [Read full review](https://www.g2.com/survey_responses/airship-review-12350882) --- ### 15. [D·engage](https://www.g2.com/products/d-engage/reviews) D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com **Average Rating:** 4.6/5.0 **Total Reviews:** 125 **How Do G2 Users Rate D·engage?** - **Integrations:** 8.7/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.8/10 (Category avg: 8.9/10) - **A/B Testing:** 8.7/10 (Category avg: 8.4/10) **Who Is the Company Behind D·engage?** - **Seller:** [D·engage](https://www.g2.com/sellers/d-engage) - **Company Website:** https://dengage.com/ - **Year Founded:** 2018 - **HQ Location:** London, GB - **Twitter:** @DengageGlobal (53 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dengage/ (148 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Marketing and Advertising - **Company Size:** 40% Mid-Market, 38% Small-Business #### What Are D·engage's Pros and Cons? **Pros:** - Ease of Use (58 reviews) - Customer Support (39 reviews) - Helpful (33 reviews) - Customer Engagement (26 reviews) - User-Friendly (25 reviews) **Cons:** - Learning Curve (23 reviews) - Limited Features (15 reviews) - Missing Features (10 reviews) - Inadequate Reporting (9 reviews) - Poor Customer Support (9 reviews) ### What Do G2 Reviewers Say About D·engage? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of D·engage, appreciating its user-friendly interface and smooth integration process. - Users value the **responsive and helpful customer support** of D·engage, enhancing their campaign optimization experience. - Users find D·engage's **responsive support and powerful automation tools** invaluable for enhancing communication and campaign optimization. - Users value the **effective customer engagement** features of D·engage, enhancing communication and nurturing leads seamlessly. - Users appreciate the **user-friendly interface** of D·engage, making it easy to implement and utilize effectively. **Cons:** - Users find the **learning curve steep** , citing difficulties in building segments and navigating the complex interface. - Users note the **limited features** of D·engage, particularly regarding WhatsApp integration and onsite personalization capabilities. - Users are frustrated by **missing features** like better WhatsApp integration and delayed data processing affecting performance. - Users seek **inadequate reporting** capabilities, highlighting the need for a more customizable and improved reporting dashboard. - Users experience **poor customer support** , often facing slow responses and requiring self-service for many issues. #### What Are Recent G2 Reviews of D·engage? **"[Powerful CDP and Real-Time Personalization That Boosts Conversions](https://www.g2.com/survey_responses/d-engage-review-12567992)"** **Rating:** 5.0/5.0 stars *— Barış S.* [Read full review](https://www.g2.com/survey_responses/d-engage-review-12567992) --- **"[The most flexible, best-supported engagement platform we evaluated](https://www.g2.com/survey_responses/d-engage-review-13056864)"** **Rating:** 5.0/5.0 stars *— Serdar K.* [Read full review](https://www.g2.com/survey_responses/d-engage-review-13056864) --- #### What Are G2 Users Discussing About D·engage? - [What is D·engage used for?](https://www.g2.com/discussions/what-is-d-engage-used-for) - 1 comment, 1 upvote ### 16. [Xtremepush](https://www.g2.com/products/xtremepush/reviews) Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill. **Average Rating:** 4.4/5.0 **Total Reviews:** 260 **How Do G2 Users Rate Xtremepush?** - **Integrations:** 8.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.1/10 (Category avg: 8.9/10) - **A/B Testing:** 8.1/10 (Category avg: 8.4/10) **Who Is the Company Behind Xtremepush?** - **Seller:** [Xtremepush](https://www.g2.com/sellers/xtremepush) - **Company Website:** https://xtremepush.com/ - **Year Founded:** 2012 - **HQ Location:** Dublin - **Twitter:** @XtremePush (11,098 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3334885/ (139 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, CRM Manager - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 45% Mid-Market, 37% Small-Business #### What Are Xtremepush's Pros and Cons? **Pros:** - Ease of Use (48 reviews) - Helpful (28 reviews) - Customer Support (23 reviews) - User-Friendly (22 reviews) - Analytics (21 reviews) **Cons:** - User Interface (19 reviews) - Learning Curve (18 reviews) - Missing Features (16 reviews) - Limited Features (15 reviews) - Difficult Learning (14 reviews) ### What Do G2 Reviewers Say About Xtremepush? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** in Xtremepush's platform and campaign builder enhances their experience significantly. - Users value the **helpfulness** of Xtremepush in simplifying campaign management and audience targeting effectively. - Users praise the **responsive and knowledgeable customer support** from Xtremepush, always ready to help with any issues. - Users enjoy the **user-friendly design** of Xtremepush, finding it simple and straightforward to navigate and utilize. - Users appreciate the **real-time analytics** of Xtremepush, enabling efficient campaign optimization and user segmentation. **Cons:** - Users find the **UI/UX unintuitive** and challenging, requiring training for effective navigation and usage. - Users find the **learning curve challenging** , noting that advanced features and integrations require significant time and training. - Users find several **missing features** in Xtremepush, such as lack of Polish language support and a “my pushes” category. - Users are frustrated by the **limited features** of Xtremepush, particularly in analytics and content management. - Users find the **difficult learning curve** challenging, especially for advanced features and navigation on Xtremepush. #### What Are Recent G2 Reviews of Xtremepush? **"[Intuitive, Powerful Segmentation with Real-Time Data That Optimizes Campaigns Fast](https://www.g2.com/survey_responses/xtremepush-review-12369332)"** **Rating:** 5.0/5.0 stars *— Raúl A.* [Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369332) --- **"[Easy Setup and Various Options, with Potential for Improvement in UI](https://www.g2.com/survey_responses/xtremepush-review-12369277)"** **Rating:** 5.0/5.0 stars *— Verified User in Gambling & Casinos* [Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369277) --- #### What Are G2 Users Discussing About Xtremepush? - [What is Xtremepush used for?](https://www.g2.com/discussions/what-is-xtremepush-used-for) ### 17. [OneSignal](https://www.g2.com/products/onesignal/reviews) OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,187 **How Do G2 Users Rate OneSignal?** - **Integrations:** 8.7/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.8/10 (Category avg: 8.9/10) - **A/B Testing:** 8.4/10 (Category avg: 8.4/10) **Who Is the Company Behind OneSignal?** - **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal) - **Company Website:** https://www.onesignal.com - **Year Founded:** 2014 - **HQ Location:** San Mateo, California - **Twitter:** @onesignal (5,546 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6424376/ (171 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Small-Business, 25% Mid-Market #### What Are OneSignal's Pros and Cons? **Pros:** - Ease of Use (143 reviews) - Notifications (114 reviews) - Notification Features (105 reviews) - Easy Setup (74 reviews) - Automation (60 reviews) **Cons:** - Missing Features (33 reviews) - Learning Curve (30 reviews) - Limited Features (28 reviews) - Expensive (21 reviews) - Not Intuitive (15 reviews) ### What Do G2 Reviewers Say About OneSignal? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of OneSignal, making notification setup and segmentation straightforward and efficient. - Users value the **reliable notifications** from OneSignal, appreciating the effortless setup and effective targeting capabilities. - Users love the **easy setup and rich notification features** of OneSignal, enhancing user engagement and experience. - Users appreciate the **easy setup** of OneSignal, finding it simpler than traditional email campaigns. - Users love the **efficiency of automation** in OneSignal, enabling quick and personalized communication with ease. **Cons:** - Users note the **missing features** in OneSignal, particularly in the free version and advanced automation tools. - Users find the **learning curve steep** , wishing for clearer tips and easier setup for advanced features. - Users feel that OneSignal has **limited features** , particularly in automation and free access to tools. - Users find **OneSignal's pricing can add up** with advanced features locked behind paid plans, especially with scaling needs. - Users find the setup process **not intuitive** , wishing for clearer guides and simpler message resending options. #### What Are Recent G2 Reviews of OneSignal? **"[Reliable Push Notifications That Improve Customer Engagement](https://www.g2.com/survey_responses/onesignal-review-13062594)"** **Rating:** 5.0/5.0 stars *— Adhiraj S.* [Read full review](https://www.g2.com/survey_responses/onesignal-review-13062594) --- **"[Very nice](https://www.g2.com/survey_responses/onesignal-review-12977679)"** **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/onesignal-review-12977679) --- #### What Are G2 Users Discussing About OneSignal? - [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 3 comments, 3 upvotes ### 18. [Manago AI](https://www.g2.com/products/manago-ai/reviews) Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required. **Average Rating:** 4.4/5.0 **Total Reviews:** 298 **How Do G2 Users Rate Manago AI?** - **Integrations:** 8.8/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.6/10 (Category avg: 8.9/10) - **A/B Testing:** 8.4/10 (Category avg: 8.4/10) **Who Is the Company Behind Manago AI?** - **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai) - **Year Founded:** 2011 - **HQ Location:** Kraków, PL - **LinkedIn® Page:** https://www.linkedin.com/company/5134015/ (347 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Automation Specialist, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Manago AI's Pros and Cons? **Pros:** - Customer Support (19 reviews) - Automation (16 reviews) - Automation Efficiency (16 reviews) - Features (16 reviews) - Helpful (16 reviews) **Cons:** - Learning Curve (11 reviews) - Not Intuitive (8 reviews) - Complex Usability (7 reviews) - Complexity (6 reviews) - Missing Features (6 reviews) ### What Do G2 Reviewers Say About Manago AI? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **responsive customer support** of SALESmanago, highlighting their quick resolutions and attentive service. - Users highlight the **intuitive automation** of SALESmanago, streamlining marketing processes and enhancing efficiency significantly. - Users appreciate the **automation efficiency** of SALESmanago, enhancing campaign performance through flexible workflows and real-time tracking. - Users value the **fast and helpful support** from SALESmanago, enhancing their overall experience with the tool. - Users highlight the **helpful customer support** of SALESmanago, appreciating the fast and responsive assistance provided. **Cons:** - Users find the **steep learning curve** challenging, as the interface and features can be overwhelming and complex. - Users find some features **not intuitive** , facing challenges with rigidity and a steep learning curve. - Users find the **complex usability** of SALESmanago challenging, highlighting the unintuitive design and overwhelming features. - Users find the **complexity** of SALESmanago overwhelming, making it challenging to utilize all available functions effectively. - Users find the **missing features** in SALESmanago limit adaptability and complicate usability, necessitating workarounds and improvements. #### What Are Recent G2 Reviews of Manago AI? **"[Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support](https://www.g2.com/survey_responses/manago-ai-review-12970320)"** **Rating:** 4.0/5.0 stars *— Paulina .* [Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320) --- **"[Intuitive and Effective for Marketing Automation](https://www.g2.com/survey_responses/manago-ai-review-1910860)"** **Rating:** 5.0/5.0 stars *— Oscar G.* [Read full review](https://www.g2.com/survey_responses/manago-ai-review-1910860) --- #### What Are G2 Users Discussing About Manago AI? - [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for) ### 19. [Leanplum](https://www.g2.com/products/leanplum/reviews) For app-first companies, Leanplum, a CleverTap company is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. Leanplum combines multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for a complete, end-to-end personalization of the mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth. Founded in San Francisco, Leanplum a CleverTap company has offices across North America, Europe, and Asia, and has received more than $125 Million in funding from leading Silicon Valley venture capital firms. Leanplum a CleverTap company has also been recognized as one of Fortune's Best Companies to Work For and Entrepreneur's Best Entrepreneurial Companies in America. **Average Rating:** 4.2/5.0 **Total Reviews:** 95 **How Do G2 Users Rate Leanplum?** - **Integrations:** 7.9/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.9/10) - **A/B Testing:** 8.4/10 (Category avg: 8.4/10) **Who Is the Company Behind Leanplum?** - **Seller:** [Leanplum](https://www.g2.com/sellers/leanplum) - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @leanplum (20,085 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2712344/ (39 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager - **Top Industries:** Internet, Computer Games - **Company Size:** 51% Mid-Market, 32% Small-Business #### What Are Recent G2 Reviews of Leanplum? **"[Great program with excellent features](https://www.g2.com/survey_responses/leanplum-review-7095593)"** **Rating:** 4.5/5.0 stars *— Caleb S.* [Read full review](https://www.g2.com/survey_responses/leanplum-review-7095593) --- **"[An amazing tool](https://www.g2.com/survey_responses/leanplum-review-5326803)"** **Rating:** 5.0/5.0 stars *— Hunter B.* [Read full review](https://www.g2.com/survey_responses/leanplum-review-5326803) --- #### What Are G2 Users Discussing About Leanplum? - [What is mobile engagement?](https://www.g2.com/discussions/what-is-mobile-engagement) - [When was Leanplum founded?](https://www.g2.com/discussions/when-was-leanplum-founded) - 2 comments - [What is API Leanplum com?](https://www.g2.com/discussions/what-is-api-leanplum-com) - [What is Leanplum used for?](https://www.g2.com/discussions/what-is-leanplum-used-for) - 2 comments ## What Is Push Notification Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Push Notification Software? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## How Do You Choose the Right Push Notification Software? ### What You Should Know About Push Notification Software ### What is Push Notification Software? Push notifications are messages sent directly to a user’s mobile device, computer, or web browser. There are a variety of ways for companies to communicate with their customers through push notifications. Most people are familiar with the push notifications they receive from apps on their mobile phones that alert them when they receive a new email or engagement on a social media post. Businesses with their own mobile apps use push notification software to create and schedule messages as well as analyze the performance of these messages. App push notifications are delivered to a user’s device regardless of what the user is doing. There is a second type of push notification known as web push notifications. These differ from mobile app push notifications in a few ways. First, web push notifications work within web browsers instead of applications. Users do not need to download and install an app to receive the notifications. Second, because they work on browsers, web push notifications can be delivered to all devices, including laptops, mobile phones, and tablets. Web push messages typically appear in the right-hand corner of the browser or in a notification center, depending on the user’s device and browser. For a user to receive a web push notification, they must first opt in. Once a user subscribes, they will receive push notifications as long as they have a browser running—even when they are not actually on the site. Marketing teams use push notifications to grow, engage, and retain their subscriber base. Push notifications can be used to deliver marketing messages about new content, products, events, or promotions, as well as informational messages like traffic or weather alerts, flight changes, breaking news, and more. Key Benefits of Push Notification Software - Send messages to customers even when they aren’t using your app or website - Reengage customers who haven’t visited your app or website recently - Personalize messages and target users based on their location or previous behavior - Analyze the performance of push notification campaigns ### Why Use Push Notification Software? **User engagement —** Push notifications are highly valued for their ability to reengage customers. These tools are designed to reach lapsed customers and bring them back to a company’s website or app. Unlike emails or social media messages, users receive these notifications in real time, which can help improve conversion rates. **Targeted messages —** Push notifications can be used to target users with personalized messages based on the user’s previous behavior. For example, a marketer may send a discount alert to a group of customers who have viewed a particular product that has dropped in price. Notifications can also be used to target and reengage users who haven’t visited the website recently. **Easy to implement —** While it is possible for a company to build their own push notification service, the platform’s development would require a significant amount of time and resources. Push notification software makes it easy for non-developers to implement these tools and align them with a broader digital marketing strategy. **No app required —** Before the development of web push technology, a company would need to build a mobile app to deliver push notifications. However, developing and maintaining a mobile application is cost-prohibitive for many companies. Web push notification software allows businesses to harness the power of this notification service without the costly investment of a mobile application. Web push notifications also have the added benefit of delivering alerts directly to a user’s browser on any device, including desktops. **Data privacy —** An additional benefit of web push notifications is that no personally identifiable information (PII) is required to opt in, so anonymous visitors who don’t wish to give away their email address or phone number are more likely to become subscribers. This makes web push notifications a useful tool for marketers seeking to combat data privacy concerns. ### Who Uses Push Notification Software? Businesses use push notification software to build and engage their online or mobile audiences. Since these messages can easily be customized to suit a company’s specific industry and marketing goals, push notifications are considered an efficient and flexible tool for converting customers, boosting traffic, and increasing sales. **B2C marketing —** Business-to-consumer (B2C) marketers primarily use push notification software to improve customer engagement and conversion rates. Push notifications can be used to create an ongoing channel of communication with customers in order to increase repeat traffic, encourage purchases, and engage users at the top and middle of the marketing funnel. **E-commerce —** E-commerce companies use push notifications to send customers sales alerts, reminders, and incentives. If a user has abandoned their shopping cart, a push notification can be delivered to draw the user back to the app or website to complete their purchase. E-commerce sites can also use push notifications to send their customers order confirmations, shipping updates, and limited-time special offers. **Digital publishers —** Publishers of digital content such as news sites, blogs, and online magazines use push notifications to alert their subscribers when new content is available. Push notifications allow publishers to build their audience, boost traffic, and deliver important or breaking news directly to their followers’ devices. **Travel and hospitality —** Companies in the travel and hospitality industry can use push notifications to send their subscribers deal alerts, booking reminders, flight updates, travel tips, and more. Push notifications help these businesses improve their conversion rates and boost customer satisfaction. ### Kinds of Push Notification Software There are two kinds of push notifications: messages sent through an application on a user’s desktop or mobile phone, and notifications delivered through a user’s web browser. [**App push notifications**](https://www.g2.com/categories/push-notification/f/app-push-notification) **—** App push notifications are the messages users receive from apps on their computers or mobile devices, although mobile app push notifications are more commonly used. On iOS, users must grant permission for an app to send them push notifications. On other mobile operating systems such as Android, users are automatically opted in to receive push notifications. App push notifications support rich media and interactivity, which means companies can include content such as animated gifs, videos, and audio in their messages. Messages are delivered to a user’s device whether or not the customer is using it. Unread messages will appear on the user’s lock screen or in a notification center, increasing the likelihood the user will engage with the notification. [**Web push notifications**](https://www.g2.com/categories/push-notification/f/web-push-notification) **—** Web push notifications are messages sent directly to a user via their desktop or mobile web browser. Users do not have to download a special app to receive these notifications. Instead, they are prompted to opt in when they visit a company’s website. Web push notifications will be delivered to the user’s browser even if they do not have the company’s website open. These kinds of push notifications are ideal for companies that don’t need a mobile app or do not have the resources to develop one. ### Push Notification Software Features Push notification solutions provide different combinations of features at varying price points. When selecting push notification software, you should consider which features will most benefit your business and marketing goals. **Personalization —** Marketing messages are more effective when they’re tailored to specific users. Personalization features allow marketers to send customers push notifications about products, sales, or content that will interest them most. **Scheduling —** Scheduling enables marketers to create a push notification and schedule it to be delivered at a later date. This feature can be used to schedule multiple or recurring notifications so you do not have to be present to send the messages in real time. **Segmentation —** The segmentation feature provided by push notification software enables marketers to segment their audience based on certain criteria, such as device type, location, time zone, site actions, and subscription date. With segmentation, companies can develop targeted marketing campaigns and increase click-through rates by delivering the most relevant messages to subscribers. **A/B testing —** A/B testing allows marketers to test different push notifications and determine which message was the most effective. Variables that can be tested include the notification title, the content of the message, emojis, images, and the call to action. **Analytics —** Analytics features provide marketers with the ability to measure and analyze the performance of their push notification campaigns. Analytics and reporting tools can track metrics such as opt-in rates, delivery rates, click-through rates, and conversion rates. **Browser support —** As of 2019, Chrome, Firefox, Opera, and Safari web browsers all support web push notifications. Most web push notification software should support these browsers. However, buyers should confirm browser support before purchasing a product for web push notifications. ### Potential Issues with Push Notification Software **Oversending —** Because push notifications are so quick and easy to send, some companies may overdo it by sending too many messages. However, push notifications work best when they are used in moderation. Users who are annoyed by multiple push notifications every day will inevitably opt out of the service or even uninstall the app altogether. To maintain high opt-in rates, businesses should make sure they are only sending relevant and timely messages that provide real value to their customers. **Opt-in rates —** For app push notifications on iOS and for web push notifications, users must opt in to receive messages. Some companies use a generic request for permission, which can discourage users who don’t understand the request or do not immediately see the value in subscribing to a business’ push notifications. To avoid this drawback, companies can use messaging that explains what push notifications are and what kinds of benefits they will provide the user. **Rich media —** Although some app push notifications support rich media like videos, animated gifs, and audio, web push notifications do not yet support this interactive content. Web push notifications can display icons, large images, and badges, although the level of support varies depending on the user’s device and browser. As web push gains popularity, however, browsers may expand support for rich media. ### Software and Services Related to Push Notification Software [**Mobile marketing software**](https://www.g2.com/categories/mobile-marketing) **—** Mobile marketing software enables companies to plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Most mobile marketing solutions offer app push notifications as a feature, and some also provide web push notification tools. [**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps companies inform customers about upcoming activities or actions, such as deadlines, payments, product updates, promotions, or suspicious account activity. Proactive notification software can also be used to alert companies of customer events in order to optimize customer service and increase sales. [**SMS marketing software**](https://www.g2.com/categories/sms-marketing) **—** SMS marketing is another method for targeting customers through mobile devices. SMS marketing software enables companies to engage their subscribers via SMS (short message service). With these tools, marketers can implement digital advertising promotions, polls, surveys, and coupons. Service-based businesses can also use SMS marketing to send appointment reminders or reengage past customers.