# Best Push Notification Software - Page 4

## How Many Push Notification Software Products Does G2 Track?

**Total Products under this Category:** 188

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** GoodBarber (+14.67%) - Among all products in this category, GoodBarber recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Push Notification Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,200+ Authentic Reviews
- 188+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Push Notification Software
 ![G2 Grid® for Push Notification Software plotting products by satisfaction and market presence](https://www.g2.com/categories/push-notification/grids.png?focus%5B%5D=20732&focus%5B%5D=27101&focus%5B%5D=133616&focus%5B%5D=16131&focus%5B%5D=18316&focus%5B%5D=5290&focus%5B%5D=21115&focus%5B%5D=112089)

Highlighted products: Braze, OneSignal, indigitall, CleverTap, Customer.io, WebEngage, ContactPigeon, and Evam.

Underlying data: [Grid® JSON](https://www.g2.com/categories/push-notification/grids.json?focus%5B%5D=braze&focus%5B%5D=onesignal&focus%5B%5D=indigitall&focus%5B%5D=clevertap&focus%5B%5D=customer-io&focus%5B%5D=webengage&focus%5B%5D=contactpigeon&focus%5B%5D=evam&segment=all)

**Sponsored**

### Nectar

The Nectar Culture Suite connects recognition and rewards, internal communication, and feedback to give leaders clear insights that strengthen organizational health and employee performance. Nectar’s solutions integrate with the HR tools your teams already use, including Teams, Slack, Outlook, and your HRIS software helping you create the ideal workplace that people don’t want to leave. NECTAR RECOGNIZE Recognition isn't just a nice-to-have. Nectar Recognize provides recognition features that reduce turnover, boost morale, and give your people a reason to stay engaged every single day. Functionality includes: peer-to-peer shoutouts, rewards library, challenges, automatic milestones and anniversaries, community recognition, and nominations. With a complete mobile app and flexible login options, Nectar makes it easy for deskless workers to recognize peers and claim rewards. All recognition is tied to your organization’s mission and values, building trust and confidence in your company’s unique differentiators. Automated milestone recognition also ensures no important date, like birthdays and work anniversaries, goes unnoticed. Managers and admins use built-in analytics to view participation rates, value alignment, recognition patterns, and redemption trends. Spot disengagement early and see concrete, measurable ways to help employees feel genuinely valued. With 85% user adoption, Nectar’s tools make it convenient for every employee to celebrate and recognize one another. NECTAR COMMS The right internal communication program prevents teams from feeling disconnected and uninformed. Nectar Comms combines company messages, bridges gaps between remote and in-office employees, and keeps everyone in the loop. Deliver announcements and updates exactly where people will see them. Choose SMS, email, Slack, Microsoft Teams, or even Nectar itself. By using Nectar to deliver your internal newsletter, people stay in the loop without having to check extra tools. Leaders get real-time visibility into who’s receiving and reading updates, eliminating the guesswork of whether critical messages are actually being seen. No wondering if important announcements vanish into a black hole. NECTAR ENGAGE Without employee listening software, you don’t what’s really going on inside your organization. Use Nectar Engage to gather honest feedback through convenient surveys, pulse check-ins, and eNPS. Reward Nectar points for completing surveys so you capture more representative data. Deliver surveys and reminders through SMS, email, Teams, Slack, and Nectar. As responses come in, track quantitative and qualitative sentiments and spot clear patterns before they become issues that drive employees away. Even ask questions about anonymous survey responses so you gather the full context — without forcing team members out of anonymity. THE CULTURE SUITE Recognition, communication, and feedback can't live in silos. Bring them together with Nectar’s Culture Suite and you build a healthy organization with concrete proof of connection and engagement. Connect feedback with genuine appreciation and share results and action plans. With Nectar’s integration solutions, recognition happens regularly and naturally in the flow of work. And it doesn’t have to happen at a desktop computer. Admins customize programs by team, location, or brand and make decisions based on real participation and feedback, not guessing what employees care about. The Nectar Culture Suite serves over 1,700 customers in industries like hospitality, healthcare, manufacturing, retail, education, financial services, technology, and marketing & advertising. As a winner in the 20th annual Stevie® Awards for Sales & Customer Service, Nectar was selected by a global jury of 170+ professionals for excellence in the field.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1562&secure%5Bchosen_at%5D=2026-08-03T13%3A12%3A25Z&secure%5Bdisplayable_resource_id%5D=1201&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=122148&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=122148&secure%5Bresource_id%5D=1562&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpush-notification%3Fattributes%255B7%255D%3Dall%26page%3D4%26segment%3Dall%26selected_view%3Dgrid&secure%5Btoken%5D=a138d500ee7a2a3d636e2e71b5536dad82d65c1e8a3925f3c1b6d7a949b5b64b&secure%5Burl%5D=https%3A%2F%2Fnectarhr.com%2Foffer%2Ftry%3Futm_id%3Dconvert_bof%26utm_campaign%3Dg2_paid_promotion%26utm_source%3Dg2%26utm_medium%3Dreview_site%26utm_content%3Ddisplay_ad%26utm_asset%3Dg2_profile_ad&secure%5Burl_type%5D=custom_url)

### [Gamooga](https://www.g2.com/products/gamooga/reviews)

Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display.

**Average Rating:** 4.5/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate Gamooga?

- **Integrations:** 9.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.5/10 (Category avg: 8.9/10)
- **A/B Testing:** 9.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Gamooga?

- **Seller:** [Gamooga](https://www.g2.com/sellers/gamooga)
- **Year Founded:** 2011
- **HQ Location:** Hyderabad, IN
- **Twitter:** @gamooga  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b8462fb895b4f8dc5498a1ca7b0ecb4c97d7307184fefd2b94b54fe4277c2b0b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2169888&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 48% Medium, 37% Small

#### What Do G2 Reviewers Say About Gamooga?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Gamooga's **powerful automation** features, enhancing engagement and personalizing marketing across multiple channels effectively.
- Users value the **personalization capabilities** of Gamooga, enhancing engagement and delivering tailored experiences effectively across channels.
- Users value Gamooga for its **powerful customer engagement capabilities** , effectively enhancing personalization across multiple channels.
- Users value Gamooga for its **powerful omnichannel marketing automation** that enhances engagement and delivers personalized customer experiences.
- Users value the **personalization services** of Gamooga for enhancing customer engagement and optimizing communication strategies.

##### Cons

- Users find the **learning curve steep** , needing training for advanced features and facing challenges with complex integrations.
- Users find Gamooga's **difficult setup** challenging, particularly for advanced automation and integration with unique systems.
- Users find **integration difficult** with Gamooga, requiring manual workarounds and impacting overall performance for their teams.
- Users face **integration issues** with Gamooga, leading to manual workarounds and impacting performance negatively.
- Users face challenges with **lack of integrations** , making it difficult to connect with farm-specific systems smoothly.

#### What Are Recent G2 Reviews of Gamooga?

**["Powerful Automation with Room for UI Improvement"](https://www.g2.com/survey_responses/gamooga-review-12313740)**

**Rating:** 5.0/5.0 stars

_— Archana kumari K._

[Read full review](https://www.g2.com/survey_responses/gamooga-review-12313740)

**["Effortless Customer Engagement and Personalization with Gamooga"](https://www.g2.com/survey_responses/gamooga-review-12078088)**

**Rating:** 4.5/5.0 stars

_— Kamil J._

[Read full review](https://www.g2.com/survey_responses/gamooga-review-12078088)

#### What Are G2 Users Discussing About Gamooga?

- [What is Gamooga used for?](https://www.g2.com/discussions/what-is-gamooga-used-for) - 1 comment

### [PushAlert](https://www.g2.com/products/pushalert/reviews)

PushAlert is a multi-channel customer engagement platform which supports web push notifications, app notifications for Android and iOS along with on-site messaging. Enabled with class-leading architecture, PushAlert helps businesses engage with their audience by sending real-time notifications about updates, promotions, news, and also engage with customers who are currently onsite. PushAlert provides seamless personalization and deep analytics integrations, broad compatibility with web and app platforms along with an open API to help businesses of all sizes create meaningful customer journeys. Want to learn more about PushAlert? Please reach out to us at support@pushalert.co

**Average Rating:** 4.8/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate PushAlert?

- **Integrations:** 8.7/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.9/10 (Category avg: 8.9/10)
- **A/B Testing:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind PushAlert?

- **Seller:** [PushAlert](https://www.g2.com/sellers/pushalert)
- **Year Founded:** 2016
- **HQ Location:** Jaipur (Rajasthan), India
- **Twitter:** @PushAlertCo  
239 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d8a350cd627daea97e93767c2fc560380cac2a6dda66a6bf425beaebfb791ad2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FPushAlert&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 54% Small, 38% Medium

#### What Do G2 Reviewers Say About PushAlert?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of PushAlert, enabling seamless notifications and communication across platforms.
- Users value the **notification features** of PushAlert for timely alerts and efficient communication with customers and students.
- Users value the **instant notifications** from PushAlert, enhancing communication and engagement with clients and customers seamlessly.
- Users value the **excellent customer support** of PushAlert, aiding seamless implementation and enhancing overall experience.
- Users highlight the **effective customer engagement** capabilities of PushAlert, enhancing marketing campaigns and conversions significantly.

#### What Are Recent G2 Reviews of PushAlert?

**["Helps to add push notifications and instant alerts"](https://www.g2.com/survey_responses/pushalert-review-10711627)**

**Rating:** 5.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/pushalert-review-10711627)

**["Best push alerts and engagement software in 2024"](https://www.g2.com/survey_responses/pushalert-review-9861730)**

**Rating:** 4.5/5.0 stars

_— Priya s._

[Read full review](https://www.g2.com/survey_responses/pushalert-review-9861730)

### [Everlytic](https://www.g2.com/products/everlytic/reviews)

Amplify your communication capacity and turbo-charge targeting with Everlytic; the all-in-one platform for bulk, data-charged and automated, multi-channel messaging.

**Average Rating:** 4.6/5.0

**Total Reviews:** 76

#### How Do G2 Users Rate Everlytic?

- **Integrations:** 9.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Rich Notifications:** 7.5/10 (Category avg: 8.9/10)
- **A/B Testing:** 8.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Everlytic?

- **Seller:** [Everlytic](https://www.g2.com/sellers/everlytic)
- **Year Founded:** 2004
- **HQ Location:** Waverley, Gauteng
- **Twitter:** @Everlytic  
2,215 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c5cda30b0d297ae63634dc1add55edc78e5172228796b6d8bb0868aefccc7434&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feverlytic%2F&secure%5Burl_type%5D=linkedin_company_website)  
86 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 42% Medium, 34% Small

#### What Do G2 Reviewers Say About Everlytic?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive and user-friendly interface** of Everlytic, enhancing their communication efforts with ease.
- Users value Everlytic's **exceptional customer support** , highlighting responsiveness and effective assistance for a seamless experience.
- Users find Everlytic's **intuitive design and user-friendly interface** essential for seamless communication and engagement.
- Users value Everlytic for its **robust analytics** that provide real-time insights, enhancing communication strategies and audience understanding.
- Users commend the **easy creation** features of Everlytic, enabling efficient communication and enhancing audience engagement seamlessly.

##### Cons

- Users find the **missing features** in Everlytic frustrating, particularly the lack of an undo button and limited design tools.
- Users find **template limitations** in Everlytic challenging, affecting design flexibility and user friendliness.
- Users note that the **design quality** of Everlytic is lacking, affecting layout consistency and overall visual appeal.
- Users experience **setup difficulties and slow cancellation processes** , leading to frustration with Everlytic's email management services.
- Users find the **learning curve steep** , especially with complex campaigns and template creation on Everlytic.

#### What Are Recent G2 Reviews of Everlytic?

**["From Overwhelmed to Organized :How Everlytic Made It Easy"](https://www.g2.com/survey_responses/everlytic-review-11869826)**

**Rating:** 5.0/5.0 stars

_— Tasmiya H._

[Read full review](https://www.g2.com/survey_responses/everlytic-review-11869826)

**["Efficient Marketing with Everlytic's Robust Features"](https://www.g2.com/survey_responses/everlytic-review-12269193)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/everlytic-review-12269193)

#### What Are G2 Users Discussing About Everlytic?

- [What is Everlytic used for?](https://www.g2.com/discussions/what-is-everlytic-used-for) - 1 comment

### [Pushnami](https://www.g2.com/products/pushnami/reviews)

Pushnami is the leading push notification platform built for marketers. Our easy-to-use platform takes less than 5 minutes to set up -- yep, you can capture a subscriber and send a notification in less than the time it takes to make a pot of coffee. Pushnami supports mobile and web push notifications, email marketing, and we offer our own native push ad network, allowing businesses to capture subscribers (with no email address or phone number required by the user), intelligently market to them, gain new traffic sources, and grow their revenue. Pushnami sends over 1 billion push notifications daily and is trusted by over 20,000 global websites, apps, and online stores.

**Average Rating:** 5.0/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Pushnami?

- **Integrations:** 9.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.9/10)
- **A/B Testing:** 9.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Pushnami?

- **Seller:** [Pushnami](https://www.g2.com/sellers/pushnami)
- **Year Founded:** 2017
- **HQ Location:** Austin, Texas
- **Twitter:** @pushnami  
232 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=839c1fee9b978a7c6bd338caf118753b9d309ffb4b3e720be2924f61412e0451&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpushnami%2F&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 71% Small, 29% Medium

#### What Are Recent G2 Reviews of Pushnami?

**["Puhnami saved our business!"](https://www.g2.com/survey_responses/pushnami-review-4473381)**

**Rating:** 5.0/5.0 stars

_— Wayne R._

[Read full review](https://www.g2.com/survey_responses/pushnami-review-4473381)

**["Well developed Push Monetization platform with excellent workforce."](https://www.g2.com/survey_responses/pushnami-review-4491006)**

**Rating:** 5.0/5.0 stars

_— Kevin B._

[Read full review](https://www.g2.com/survey_responses/pushnami-review-4491006)

#### What Are G2 Users Discussing About Pushnami?

- [What is Pushnami used for?](https://www.g2.com/discussions/what-is-pushnami-used-for)

### [Airship](https://www.g2.com/products/airship/reviews)

Customer-obsessed companies outperform their competitors in revenue growth and customer retention, but only 6% of brands actually deliver true customer-centric experiences. The problem? In our mobile-first world, customers expect a unified, seamless experience wherever they interact with brands. But most often, those experiences are disconnected. Airship has everything you need to get mobile-first customer experience right — on the web, in the app and everywhere in between. Since the dawn of mobile apps, Airship has helped our customers create innovative mobile customer experiences. We delivered the industry’s first push notification and first in-app message. Then we powered the first mobile wallet boarding pass, now the digital norm for travelers. We enabled the first commercial use of Live Activities on the day it was launched by Apple. Most recently, we launched the world’s first no-code native Experience Editor for app and web, enabling marketers and product managers to engage with customers wherever they are and get work done in minutes instead of months without ongoing developer support. Today, the Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle. It starts with Airship’s market-leading app store optimization (ASO) solutions that promote app discovery and downloads. Then our AI-powered journey orchestration, content creation and experimentation solutions kick in — all no-code and highly flexible. Customer-facing teams can quickly design, deploy and iterate cohesive in-session experiences on the web and in the app. The result? Deeper customer engagement, better conversion. When it comes to helping brands get customer experience right in a mobile-first world, no one knows more, does more or cares more than Airship.

**Average Rating:** 4.0/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Airship?

- **Integrations:** 7.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.3/10)
- **Rich Notifications:** 7.7/10 (Category avg: 8.9/10)
- **A/B Testing:** 6.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Airship?

- **Seller:** [Airship](https://www.g2.com/sellers/airship)
- **Company Website:** www.airship.com
- **Year Founded:** 2009
- **HQ Location:** Portland, OR
- **Twitter:** @airship  
10,818 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=296cf7fb57b1fa291308e2e396bd78c4e2af1a5b647e6f5bb28fad0ce6001f54&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F340460&secure%5Burl_type%5D=linkedin_company_website)  
316 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Telecommunications, Computer Software
- **Company Size:** 43% Medium, 37% Large

#### What Do G2 Reviewers Say About Airship?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **outstanding customer support** at Airship, highlighting proactive engagement and genuine care for client success.
- Users value the **proactive support** from Airship's team, enhancing collaboration and overall product effectiveness.
- Users value the **strong partnership** with Airship, appreciating their responsiveness and commitment to product improvement and collaboration.
- Users value the **proactive customer engagement** from Airship, appreciating their responsiveness and collaboration on product improvements.
- Users love the **ease of use** of Airship, allowing them to focus on meaningful customer engagement effortlessly.

##### Cons

- Users frequently experience **delay issues** with Airship, causing inefficiency and frustration when completing tasks.
- Users find **slow loading** times and inefficiencies with Airship, making even simple tasks frustrating and time-consuming.
- Users experience **slow performance** with Airship, making simple tasks inefficient and frustrating due to long delays.
- Users report that Airship's **inefficient campaign management** leads to time-wasting, poor UX/UI, and frequent errors.
- Users report **complex features** in Airship lead to inefficiencies, poor UX, and a frustrating user experience.

#### What Are Recent G2 Reviews of Airship?

**["Airship is an invaluable partner"](https://www.g2.com/survey_responses/airship-review-10794750)**

**Rating:** 5.0/5.0 stars

_— Mike Z._

[Read full review](https://www.g2.com/survey_responses/airship-review-10794750)

**["Great variety of messaging options"](https://www.g2.com/survey_responses/airship-review-12350882)**

**Rating:** 4.0/5.0 stars

_— Alba C._

[Read full review](https://www.g2.com/survey_responses/airship-review-12350882)

### [Listrak](https://www.g2.com/products/listrak/reviews)

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.

**Average Rating:** 4.5/5.0

**Total Reviews:** 300

#### How Do G2 Users Rate Listrak?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Listrak?

- **Seller:** [Listrak](https://www.g2.com/sellers/listrak)
- **Company Website:** www.listrak.com
- **Year Founded:** 1999
- **HQ Location:** Lititz, PA
- **Twitter:** @Listrak  
3,182 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104945efaae81184c7477285bf63c97327eb36d00bbf5a312777b7cadebc6e64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F118908%2F&secure%5Burl_type%5D=linkedin_company_website)  
247 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 56% Medium, 33% Small

#### What Do G2 Reviewers Say About Listrak?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Listrak for its **exceptional customer support** , praising their knowledgeable and responsive team dedicated to client success.
- Users find Listrak to be **easy to navigate** , efficiently consolidating marketing efforts across multiple channels in one platform.
- Users value the **exceptional account management support** from Listrak, fostering strong partnerships and enhancing their marketing efforts.
- Users appreciate Listrak for its **unified cross-channel experience** , enhancing marketing efficiency through integrated email and SMS capabilities.
- Users value the **automation efficiency** of Listrak, streamlining marketing efforts through a seamless cross-channel experience.

##### Cons

- Users often find the **learning curve steep** , requiring significant support to navigate Listrak's complex features.
- Users find Listrak's interface **not intuitive** , leading to cumbersome navigation and frustrating user experiences.
- Users find Listrak to have a **difficult learning curve** , requiring extensive support and technical knowledge for effective use.
- Users find Listrak's **limited features** challenging, especially for advanced design and campaign setup without technical support.
- Users report **slow performance** in Listrak, affecting usability and the effectiveness of product recommendations across browsers.

#### What Are Recent G2 Reviews of Listrak?

**["Game-Changer for B2B E-Commerce Automation"](https://www.g2.com/survey_responses/listrak-review-12448237)**

**Rating:** 4.0/5.0 stars

_— Hagner H._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12448237)

**["Unifies E-commerce Marketing, Boosting Sales"](https://www.g2.com/survey_responses/listrak-review-12449307)**

**Rating:** 4.0/5.0 stars

_— Sebastian R._

[Read full review](https://www.g2.com/survey_responses/listrak-review-12449307)

#### What Are G2 Users Discussing About Listrak?

- [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for)

### [Upland Localytics](https://www.g2.com/products/upland-localytics/reviews)

Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns. Customers love Upland Localytics for its customer loyalty, app experience, deeper ROI. Learn more at www.uplandsoftware.com/localytics/

**Average Rating:** 3.9/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Upland Localytics?

- **Integrations:** 7.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.3/10)
- **Rich Notifications:** 7.5/10 (Category avg: 8.9/10)
- **A/B Testing:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Upland Localytics?

- **Seller:** [Localytics](https://www.g2.com/sellers/localytics)
- **Year Founded:** 2014
- **HQ Location:** Austin, TX
- **Twitter:** @Localytics  
9,036 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3528c37c8b8b5132e9ed67852314f496d563c876891bc1845369eb3b05c6ffe0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocalytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 61% Medium, 28% Large

#### What Are Recent G2 Reviews of Upland Localytics?

**["Great platform for mobile marketers"](https://www.g2.com/survey_responses/upland-localytics-review-3275184)**

**Rating:** 4.0/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/upland-localytics-review-3275184)

**["Customer Service is quick and reliable "](https://www.g2.com/survey_responses/upland-localytics-review-3103265)**

**Rating:** 4.0/5.0 stars

_— Jacquelyn D._

[Read full review](https://www.g2.com/survey_responses/upland-localytics-review-3103265)

### [Pingram (previously NotificationAPI)](https://www.g2.com/products/pingram-previously-notificationapi/reviews)

A managed and scalable solution for easily creating, sending, and monitoring user notifications from one place. No more building notification logic, UIs, integrations, or worrying about compliance. Supports: Emails, In-App, SMS, Voice, Mobile Push, Web (Browser) Push

**Average Rating:** 4.7/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Pingram (previously NotificationAPI)?

- **Integrations:** 8.7/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.7/10 (Category avg: 8.9/10)
- **A/B Testing:** 7.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Pingram (previously NotificationAPI)?

- **Seller:** [Pingram](https://www.g2.com/sellers/pingram)
- **Year Founded:** 2020
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95817a4b6f32d8ad7f5b4adec554592d3ca5443562fd73ab209d358bebf49d0a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnotificationapi%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 75% Small, 15% Medium

#### What Do G2 Reviewers Say About Pingram (previously NotificationAPI)?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **real-time alerts** from Pingram, enhancing monitoring and application performance easily and efficiently.
- Users highlight the **responsive customer support** of Pingram, ensuring swift assistance and a seamless experience.
- Users appreciate the **API integration** of Pingram, streamlining notification management and saving valuable engineering time.
- Users appreciate the **ease of use** of Pingram, which simplifies the setup of push notification campaigns for everyone.
- Users value the **easy setup** of Pingram, allowing quick implementation and smooth operation within an hour.

##### Cons

- Users find the **pricing adds up quickly** as they scale, expressing a desire for more affordable options.
- Users experience **notification delays** and occasional issues requiring refreshes, impacting their overall workflow.
- Users feel that **pricing adds up quickly** , making it expensive for smaller teams or startups to scale effectively.
- Users experience **slow loading times** for notifications, requiring refreshing and caching efforts to improve responsiveness.
- Users face **API integration issues** due to limited support for production and sandbox environments in Pingram.

#### What Are Recent G2 Reviews of Pingram (previously NotificationAPI)?

**["Effortless Integration, Generous Free Tier"](https://www.g2.com/survey_responses/pingram-previously-notificationapi-review-12477650)**

**Rating:** 5.0/5.0 stars

_— Dipesh D._

[Read full review](https://www.g2.com/survey_responses/pingram-previously-notificationapi-review-12477650)

**["One API for all your notification channels, and it just works"](https://www.g2.com/survey_responses/pingram-previously-notificationapi-review-12533410)**

**Rating:** 5.0/5.0 stars

_— Taimur A._

[Read full review](https://www.g2.com/survey_responses/pingram-previously-notificationapi-review-12533410)

### [Positive User](https://www.g2.com/products/positive-user/reviews)

Part of Positive’s digital marketing ecosystem, Positive User is the customer engagement platform built to bridge the gap between tools that are too limited for growth and platforms that are too complex and expensive. One platform. Every channel. One customer profile. Email, SMS, WhatsApp, web push, in-app, chat, landing pages, CRM, and automation: what five different vendors usually sell you, working from a single login. Marketing, sales, and customer service teams across Europe use Positive User to orchestrate the full customer journey, from first contact to loyalty, without technical barriers. What makes us different: -Clean and intuitive by design: drag-and-drop builder, ready-made automation scenarios, and onboarding AI who do the heavy lifting with you - Powerful enough to scale without limits: advanced workflows, granular segmentation and behavioral triggers -AI-native from day one: Uma, our always-on AI assistant, is embedded directly in your workflow so you can access data and uncover insights in natural language, instantly -Built and hosted in Europe: 100% European infrastructure, teams, and data governance, under European law -Human at the core: multilingual support, local teams, and strategic guidance from people who know your market Our team consists of people who always reach out for more and don’t understand the meaning of the word ‘impossible’. Trusted by 100,000+ businesses across Europe. From independent founders to companies serving millions of customers. To learn more visit: https://user.com/

**Average Rating:** 4.3/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Positive User?

- **Integrations:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Rich Notifications:** 9.2/10 (Category avg: 8.9/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Positive User?

- **Seller:** [Positive User](https://www.g2.com/sellers/positive-user)
- **Year Founded:** 2016
- **HQ Location:** Paris, FR
- **Twitter:** @user\_com\_app  
6,263 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70a50bafdda6c7c884c51ce22a55aa41734c9b2cfedfb7901c2703a98a724261&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuser-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
72 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 76% Small, 18% Medium

#### What Do G2 Reviewers Say About Positive User?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effortless automation** capabilities of User.com, streamlining marketing operations and saving significant time.
- Users value the **automation features** of User.com, enabling efficient campaign management and seamless engagement across channels.
- Users commend the **ease of use** of User.com, highlighting its intuitive setup and streamlined marketing processes.
- Users appreciate the **easy implementation** of User.com, allowing for a quick and straightforward setup process for marketing automation.
- Users appreciate the **easy setup** of User.com, enabling quick onboarding and seamless integration with existing tools.

##### Cons

- Users face **automation complexity** in Positive User, struggling with advanced setups and overwhelming features for new users.
- Users find the **automation limitations** in Positive User hinder complex workflows, requiring cumbersome workarounds for advanced scenarios.
- Users experience **occasional glitches** with email delivery and integrations that hinder workflow efficiency.
- Users find the **learning curve steep** with User.com due to complex features and automation setups for new users.
- Users note a **lack of advanced customization** in workflow options, limiting complex automation abilities and user journeys.

#### What Are Recent G2 Reviews of Positive User?

**["Comprehensive CRM and Automation, Needs Enhanced Insights"](https://www.g2.com/survey_responses/positive-user-review-12532905)**

**Rating:** 4.0/5.0 stars

_— Udaya D._

[Read full review](https://www.g2.com/survey_responses/positive-user-review-12532905)

**["Perfect Fit for DACH B2B Sales Compliance"](https://www.g2.com/survey_responses/positive-user-review-12983474)**

**Rating:** 4.0/5.0 stars

_— Verified User in Building Materials_

[Read full review](https://www.g2.com/survey_responses/positive-user-review-12983474)

#### What Are G2 Users Discussing About Positive User?

- [What does User.Com do?](https://www.g2.com/discussions/what-does-user-com-do) - 1 comment
- [What is UserEngage?](https://www.g2.com/discussions/what-is-userengage)
- [Is User com good?](https://www.g2.com/discussions/is-user-com-good) - 1 comment
- [Is user com a CRM?](https://www.g2.com/discussions/is-user-com-a-crm)

### [Leanplum](https://www.g2.com/products/leanplum/reviews)

For app-first companies, Leanplum, a CleverTap company is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. Leanplum combines multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for a complete, end-to-end personalization of the mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth. Founded in San Francisco, Leanplum a CleverTap company has offices across North America, Europe, and Asia, and has received more than $125 Million in funding from leading Silicon Valley venture capital firms. Leanplum a CleverTap company has also been recognized as one of Fortune's Best Companies to Work For and Entrepreneur's Best Entrepreneurial Companies in America.

**Average Rating:** 4.2/5.0

**Total Reviews:** 95

#### How Do G2 Users Rate Leanplum?

- **Integrations:** 7.9/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.3/10 (Category avg: 8.9/10)
- **A/B Testing:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Leanplum?

- **Seller:** [Leanplum](https://www.g2.com/sellers/leanplum)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @leanplum  
20,085 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=717fff247317311a23c60a5143fe1f8cc0729bf35015f29391f34ba4cce218a8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2712344%2F&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager
- **Top Industries:** Internet, Computer Games
- **Company Size:** 51% Medium, 32% Small

#### What Are Recent G2 Reviews of Leanplum?

**["Great program with excellent features"](https://www.g2.com/survey_responses/leanplum-review-7095593)**

**Rating:** 4.5/5.0 stars

_— Caleb S._

[Read full review](https://www.g2.com/survey_responses/leanplum-review-7095593)

**["An amazing tool"](https://www.g2.com/survey_responses/leanplum-review-5326803)**

**Rating:** 5.0/5.0 stars

_— Hunter B._

[Read full review](https://www.g2.com/survey_responses/leanplum-review-5326803)

#### What Are G2 Users Discussing About Leanplum?

- [What is mobile engagement?](https://www.g2.com/discussions/what-is-mobile-engagement)
- [When was Leanplum founded?](https://www.g2.com/discussions/when-was-leanplum-founded) - 2 comments
- [What is API Leanplum com?](https://www.g2.com/discussions/what-is-api-leanplum-com)
- [What is Leanplum used for?](https://www.g2.com/discussions/what-is-leanplum-used-for) - 2 comments

### [Maestra](https://www.g2.com/products/maestraplatform/reviews)

Maestra is an all-in-one personalization platform for DTC brands that helps personalize beyond email & SMS to drive +15% conversions. What’s included out of the box: - Real‑time CDP: unified profiles, identity resolution, calculated/custom fields, and product feeds - Omnichannel messaging: Email, SMS, MMS, RCS, push, messengers, chatbots, and ad-audience sync - Site & App personalization: pop‑ups, stories, banners/bars, surveys, and other dynamic blocks - Product personalization: recommendations, product quizzes, and product-feed images - Price personalization: loyalty bonuses, personal discounts, and referral systems - Analytics: reporting, segmentation, ad optimization, and attribution - White-glove service to ensure results and help brands get full value from the platform

**Average Rating:** 4.7/5.0

**Total Reviews:** 74

#### How Do G2 Users Rate Maestra?

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Rich Notifications:** 10.0/10 (Category avg: 8.9/10)
- **A/B Testing:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Maestra?

- **Seller:** [Maestra](https://www.g2.com/sellers/maestra)
- **Company Website:** maestra.io
- **Year Founded:** 2022
- **HQ Location:** Arlington, MA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb00080cb0916644cf1d15c579634239584b0d92bdb50160c74405919e480fe0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmaestraplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
101 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 45% Medium, 38% Small

#### What Do G2 Reviewers Say About Maestra?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Maestra's **exceptional customer support** , receiving timely assistance and valuable insights for success in campaigns.
- Users appreciate the **strong support from account managers** at Maestra, enhancing overall satisfaction and success with the platform.
- Users highlight the **ease of use** of Maestra, enabling effortless campaign creation and efficient team collaboration.
- Users praise the **easy integration** of Maestra with existing systems, enhancing workflow without complications or additional costs.
- Users value the **automation capabilities** of Maestra, enhancing efficiency and optimizing their email marketing strategies effectively.

##### Cons

- Users find the **learning curve steep** due to complex filters and segment setup, requiring additional support for clarity.
- Users find the **filter options complex and confusing** , impacting their ability to efficiently set up campaigns.
- Users find the **segmentation issues** challenging, as filters can be complex and not intuitive for creating segments.
- Users often find the **navigation complex** , leading to confusion when setting up segments and campaigns effectively.
- Users find the **limited features** of Maestra can hinder flexibility and require extra reliance on support for integration.

#### What Are Recent G2 Reviews of Maestra?

**["White-glove service that made a full ESP migration painless"](https://www.g2.com/survey_responses/maestra-review-13170104)**

**Rating:** 4.5/5.0 stars

_— Alina O._

[Read full review](https://www.g2.com/survey_responses/maestra-review-13170104)

**["Maestra: A Powerful CRM Marketing Tool Backed by Outstanding Support"](https://www.g2.com/survey_responses/maestra-review-13076783)**

**Rating:** 5.0/5.0 stars

_— Arina A._

[Read full review](https://www.g2.com/survey_responses/maestra-review-13076783)

### [PushOwl](https://www.g2.com/products/pushowl/reviews)

Recover sales with automated abandoned cart recovery One of the biggest problems faced by merchants is dealing with numerous abandoned carts, which translates to a huge amount lost in potential revenue every year! PushOwl’s abandoned cart reminders let you customize a sequence of 3 automated push notifications, to recover your orders and win back this lost revenue! A modern medium for a modern world Push notifications are a new marketing channel. Since it is an under-utilized medium, your brand can stand out by keeping subscribers engaged across more channels. Push notifications will provide a boost to your social media and email marketing efforts - and finally take care of cart abandonment! Your visitors will love it! Opting in for push notifications needs just 1 click, making it easy for your visitors to subscribe and easy for you to get more subscribers. You are also able to target both desktop and mobile (Android) visitors by sending them push notifications even after they have left your store. Web push is great for retargeting. Marketing & Sales Automation Simplify your marketing workflow with useful automated web push notifications and powerful features: \* Abandoned cart reminders (Order recovery) \* Price drop push \* Back in stock push \* Shipping push notifications \* Welcome push notifications \* Flash sales

**Average Rating:** 4.5/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate PushOwl?

- **Integrations:** 9.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 9.2/10 (Category avg: 8.9/10)
- **A/B Testing:** 6.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind PushOwl?

- **Seller:** [pushowl](https://www.g2.com/sellers/pushowl)
- **Year Founded:** 2016
- **HQ Location:** Bengaluru, Karnataka
- **Twitter:** @pushowl  
788 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=000c2e815d4a166abab5537b30f91c65cac8a7ecb67a751b80ac67bb1c144ffb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13225467%2F&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 73% Small, 27% Medium

#### What Do G2 Reviewers Say About PushOwl?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **PushOwl easy to use** , appreciating its quick setup and clean UI for effective notifications.
- Users find the **easy setup** of PushOwl quick and user-friendly, enhancing their web push notification experience.
- Users value the **easy integrations** of PushOwl, enhancing their ability to recover abandoned carts and drive traffic.
- Users love the **clean and easy-to-use interface** of PushOwl, enabling quick setup and effective notifications.

##### Cons

- Users feel the **design flexibility for notifications** in PushOwl could be enhanced for a better experience.

#### What Are Recent G2 Reviews of PushOwl?

**["Very easy to use software."](https://www.g2.com/survey_responses/pushowl-review-7408881)**

**Rating:** 5.0/5.0 stars

_— Miranda M._

[Read full review](https://www.g2.com/survey_responses/pushowl-review-7408881)

**["Quick Setup, Clean UI, and Effective Web Push Notifications"](https://www.g2.com/survey_responses/pushowl-review-12288238)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/pushowl-review-12288238)

#### What Are G2 Users Discussing About PushOwl?

- [How do you use a PushOwl?](https://www.g2.com/discussions/how-do-you-use-a-pushowl)
- [Is PushOwl free?](https://www.g2.com/discussions/is-pushowl-free)
- [What is PushOwl Shopify?](https://www.g2.com/discussions/what-is-pushowl-shopify)

### [NGrow](https://www.g2.com/products/ngrow/reviews)

NGrow is a new generation no-SDK platform for mobile push notifications. We help apps grow their revenue, user retention, and conversions by 20%+ with intelligent and cost-efficient push marketing. NGrow leverages Machine Learning algorithms and a multi-armed bandit approach to content to provide a new level of automation & personalisation for mobile apps. What makes us different? - Seamless no-SDK integration in 1 week - Automated push campaigns. AI intelligently targets relevant users with the best message and adjusts the push delivery schedule - We provide localized, catchy push texts that drive user engagement and grow click-through rates We're proud to be backed by Y Combinator and ex-Google & ex-Amplitude investors.

**Average Rating:** 4.8/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate NGrow?

- **Integrations:** 8.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.9/10 (Category avg: 8.9/10)
- **A/B Testing:** 9.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind NGrow?

- **Seller:** [NGrow.ai](https://www.g2.com/sellers/ngrow-ai)
- **Year Founded:** 2020
- **HQ Location:** Claymont, Delaware
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92e3137e3476b1c2e297027bc53c32a7e6e055c502c49c1c2f39756f45b8230b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fngrow-ai&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 73% Small, 27% Medium

#### What Are Recent G2 Reviews of NGrow?

**["Best tool for push notifications"](https://www.g2.com/survey_responses/ngrow-review-9245316)**

**Rating:** 5.0/5.0 stars

_— grigorii g._

[Read full review](https://www.g2.com/survey_responses/ngrow-review-9245316)

**["Great solution for automating mobile push notifications"](https://www.g2.com/survey_responses/ngrow-review-9368574)**

**Rating:** 5.0/5.0 stars

_— Vladyslav D._

[Read full review](https://www.g2.com/survey_responses/ngrow-review-9368574)

### [Symplify Communication](https://www.g2.com/products/symplify-communication/reviews)

Symplify Communication is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, NGOs, and iGaming deliver personalised customer journeys at scale. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations while keeping automation simple to manage. AI is built into the platform to support smarter decisions across the customer journey. Symplify Communication gives your team: - One platform across all your customer channels - Real-time campaign reporting - Web push and app push messaging - Dynamic content and personalised segmentation - SMS with branded sender names - Dedicated support from onboarding through to scale 25 years in this space, with the same product leadership from day one. Trusted by organisations across Europe and globally.

**Average Rating:** 4.3/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate Symplify Communication?

- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Rich Notifications:** 9.0/10 (Category avg: 8.9/10)
- **A/B Testing:** 9.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Symplify Communication?

- **Seller:** [Symplify](https://www.g2.com/sellers/symplify)
- **Year Founded:** 2000
- **HQ Location:** Stockholm
- **Twitter:** @WorldOfSymplify  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c9bc7bd8663a7816f004a93d1c8b779ea0e639a46b386426057299e0d3de4b5d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F33288841%2F&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 41% Medium, 41% Small

#### What Do G2 Reviewers Say About Symplify Communication?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **understandable data presentation** of Symplify Communication, finding reports like heatmaps and clusters very helpful.
- Users appreciate the **clear presentation of data** in Symplify Communication, highlighting useful reports like heatmaps and visitor clusters.
- Users appreciate the **ease of use** of Symplify Communication, finding data presentation clear and setup smooth.
- Users value the **easy setup** of Symplify Communication, making the initial experience smooth and straightforward.
- Users value the **clear and insightful notifications** from Symplify Communication, enhancing their understanding of data effortlessly.

#### What Are Recent G2 Reviews of Symplify Communication?

**["Power of the tool"](https://www.g2.com/survey_responses/symplify-communication-review-10419002)**

**Rating:** 4.0/5.0 stars

_— Cynthia Q._

[Read full review](https://www.g2.com/survey_responses/symplify-communication-review-10419002)

**["A way to better know and reach our audience!"](https://www.g2.com/survey_responses/symplify-communication-review-10437468)**

**Rating:** 4.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/symplify-communication-review-10437468)

#### What Are G2 Users Discussing About Symplify Communication?

- [What is Symplify Communication used for?](https://www.g2.com/discussions/what-is-symplify-communication-used-for) - 1 comment, 1 upvote
- [What is communication tool?](https://www.g2.com/discussions/what-is-communication-tool)
- [What are the main tools of communication?](https://www.g2.com/discussions/what-are-the-main-tools-of-communication)
- [What are some examples of communication software?](https://www.g2.com/discussions/what-are-some-examples-of-communication-software)
- [What are the functions of communication software?](https://www.g2.com/discussions/what-are-the-functions-of-communication-software)

### [Agillic](https://www.g2.com/products/agillic/reviews)

Agillic is the trusted Nordic marketing automation platform headquartered in Copenhagen, Denmark. Founded in 1999, Agillic helps organisations make personalisation perform, delivering meaningful, data-driven customer experiences that drive increased customer lifetime value, improved engagement, and measurable ROI – all while keeping costs and operational complexity in check. Operating exclusively on proprietary, EU-based infrastructure, Agillic empowers clients to maintain full digital sovereignty while ensuring adherence to the evolving EU regulatory landscape, including GDPR, ePrivacy, DMA, the EU AI Act, NIS2, and DORA. The Agillic platform activates zero- and first-party data to power 1:1 communication at scale. Its flexible data and content models, including headless content, allows users to create content once and dynamically tailor it across email, SMS, app, web, and paid media. Advanced orchestration tools unify customer journeys across all owned and paid channels, while built-in AI features assist with segmentation, message creation, and campaign optimisation. Agillic also integrates seamlessly with partner technologies for real-time product recommendations.

**Average Rating:** 4.2/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Agillic?

- **Integrations:** 7.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Rich Notifications:** 8.8/10 (Category avg: 8.9/10)
- **A/B Testing:** 8.1/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Agillic?

- **Seller:** [Agillic](https://www.g2.com/sellers/agillic)
- **Year Founded:** 1999
- **HQ Location:** Copenhagen, Denmark
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a1f8b3c363f66b6f29d6cd576d651d0523f7ac9be6d8d45fcd7592f15fbb666b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fagillic&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 52% Medium, 32% Small

#### What Do G2 Reviewers Say About Agillic?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **advanced personalization and data-driven insights** of Agillic, greatly enhancing customer engagement and experience.
- Users appreciate the **high-quality customer support** provided by Agillic, enhancing their overall experience with the platform.
- Users find Agillic's **ease of use** enhances workflow and engagement, streamlining the user experience effectively.
- Users value Agillic for its **advanced personalization and high-quality support** , enhancing user experience and engagement significantly.
- Users value Agillic's **advanced integration capabilities** , enhancing engagement with effective data-driven communication across channels.

##### Cons

- Users feel that Agillic's **high cost of ownership** limits its accessibility and overall value for their needs.
- Users find the **difficult setup** of Agillic challenging, impacting usability and initial experience with the product.
- Users face **integration difficulties** with Agillic, as limited options hinder smooth functionality and setup processes.
- Users often face **limited integration options** with Agillic, leading to frustration during setup and usage.
- Users find the **steep learning curve** of Agillic challenging, complicating the initial setup process significantly.

#### What Are Recent G2 Reviews of Agillic?

**["Omnichannel marketing automation for personalized customer journeys"](https://www.g2.com/survey_responses/agillic-review-11757449)**

**Rating:** 4.5/5.0 stars

_— Bernardo V._

[Read full review](https://www.g2.com/survey_responses/agillic-review-11757449)

**["Boosts Engagement with Effective In-App Messaging"](https://www.g2.com/survey_responses/agillic-review-11883062)**

**Rating:** 4.0/5.0 stars

_— DHRUV B._

[Read full review](https://www.g2.com/survey_responses/agillic-review-11883062)

#### What Are G2 Users Discussing About Agillic?

- [What is Agillic used for?](https://www.g2.com/discussions/what-is-agillic-used-for)

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Spotlight Categories

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[A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

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[Electronic Data Interchange (EDI) Software](https://www.g2.com/categories/electronic-data-interchange-edi)

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[Browse Push Notification Themes](/categories/push-notification/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Push notification software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s app or website. These solutions are typically used by marketing teams that need to send a specific call to action, which can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser. While some solutions offer features for sending push notifications through both apps and web browsers, other products focus only on one type of push notification.

Push notification software allows for the complete customization of a message’s images and text directly within the platform. These tools should also offer detailed analytics, enabling a business to monitor data such as the delivery rates and click-through rates of its messages. Push notification software solutions may exist as a feature within [mobile marketing software](https://www.g2.com/categories/mobile-marketing) or include features of [A/B testing software](https://www.g2.com/categories/a-b-testing) so that users may test the results of sending customers different messages.

To qualify for inclusion in the Push Notification category, a product must:

- Allow users to send targeted messages directly to consumers via mobile application, desktop application, or web browser
- Provide capabilities for targeting messages based on previous user engagement
- Measure campaign performance by offering analytics for metrics such as delivery success, click-through rates, and conversions

Show More

* * *

## How Do You Choose the Right Push Notification Software?

### What You Should Know About Push Notification Software

### What is Push Notification Software?

Push notifications are messages sent directly to a user’s mobile device, computer, or web browser. There are a variety of ways for companies to communicate with their customers through push notifications. Most people are familiar with the push notifications they receive from apps on their mobile phones that alert them when they receive a new email or engagement on a social media post. Businesses with their own mobile apps use push notification software to create and schedule messages as well as analyze the performance of these messages. App push notifications are delivered to a user’s device regardless of what the user is doing.

There is a second type of push notification known as web push notifications. These differ from mobile app push notifications in a few ways. First, web push notifications work within web browsers instead of applications. Users do not need to download and install an app to receive the notifications. Second, because they work on browsers, web push notifications can be delivered to all devices, including laptops, mobile phones, and tablets. Web push messages typically appear in the right-hand corner of the browser or in a notification center, depending on the user’s device and browser.

For a user to receive a web push notification, they must first opt in. Once a user subscribes, they will receive push notifications as long as they have a browser running—even when they are not actually on the site.

Marketing teams use push notifications to grow, engage, and retain their subscriber base. Push notifications can be used to deliver marketing messages about new content, products, events, or promotions, as well as informational messages like traffic or weather alerts, flight changes, breaking news, and more.

Key Benefits of Push Notification Software

- Send messages to customers even when they aren’t using your app or website
- Reengage customers who haven’t visited your app or website recently
- Personalize messages and target users based on their location or previous behavior
- Analyze the performance of push notification campaigns

### Why Use Push Notification Software?

**User engagement —** Push notifications are highly valued for their ability to reengage customers. These tools are designed to reach lapsed customers and bring them back to a company’s website or app. Unlike emails or social media messages, users receive these notifications in real time, which can help improve conversion rates.

**Targeted messages —** Push notifications can be used to target users with personalized messages based on the user’s previous behavior. For example, a marketer may send a discount alert to a group of customers who have viewed a particular product that has dropped in price. Notifications can also be used to target and reengage users who haven’t visited the website recently.

**Easy to implement —** While it is possible for a company to build their own push notification service, the platform’s development would require a significant amount of time and resources. Push notification software makes it easy for non-developers to implement these tools and align them with a broader digital marketing strategy.

**No app required —** Before the development of web push technology, a company would need to build a mobile app to deliver push notifications. However, developing and maintaining a mobile application is cost-prohibitive for many companies. Web push notification software allows businesses to harness the power of this notification service without the costly investment of a mobile application. Web push notifications also have the added benefit of delivering alerts directly to a user’s browser on any device, including desktops.

**Data privacy —** An additional benefit of web push notifications is that no personally identifiable information (PII) is required to opt in, so anonymous visitors who don’t wish to give away their email address or phone number are more likely to become subscribers. This makes web push notifications a useful tool for marketers seeking to combat data privacy concerns.

### Who Uses Push Notification Software?

Businesses use push notification software to build and engage their online or mobile audiences. Since these messages can easily be customized to suit a company’s specific industry and marketing goals, push notifications are considered an efficient and flexible tool for converting customers, boosting traffic, and increasing sales.

**B2C marketing —** Business-to-consumer (B2C) marketers primarily use push notification software to improve customer engagement and conversion rates. Push notifications can be used to create an ongoing channel of communication with customers in order to increase repeat traffic, encourage purchases, and engage users at the top and middle of the marketing funnel.

**E-commerce —** E-commerce companies use push notifications to send customers sales alerts, reminders, and incentives. If a user has abandoned their shopping cart, a push notification can be delivered to draw the user back to the app or website to complete their purchase. E-commerce sites can also use push notifications to send their customers order confirmations, shipping updates, and limited-time special offers.

**Digital publishers —** Publishers of digital content such as news sites, blogs, and online magazines use push notifications to alert their subscribers when new content is available. Push notifications allow publishers to build their audience, boost traffic, and deliver important or breaking news directly to their followers’ devices.

**Travel and hospitality —** Companies in the travel and hospitality industry can use push notifications to send their subscribers deal alerts, booking reminders, flight updates, travel tips, and more. Push notifications help these businesses improve their conversion rates and boost customer satisfaction.

### Kinds of Push Notification Software

There are two kinds of push notifications: messages sent through an application on a user’s desktop or mobile phone, and notifications delivered through a user’s web browser.

[**App push notifications**](https://www.g2.com/categories/push-notification/f/app-push-notification) **—** App push notifications are the messages users receive from apps on their computers or mobile devices, although mobile app push notifications are more commonly used. On iOS, users must grant permission for an app to send them push notifications. On other mobile operating systems such as Android, users are automatically opted in to receive push notifications.

App push notifications support rich media and interactivity, which means companies can include content such as animated gifs, videos, and audio in their messages. Messages are delivered to a user’s device whether or not the customer is using it. Unread messages will appear on the user’s lock screen or in a notification center, increasing the likelihood the user will engage with the notification.

[**Web push notifications**](https://www.g2.com/categories/push-notification/f/web-push-notification) **—** Web push notifications are messages sent directly to a user via their desktop or mobile web browser. Users do not have to download a special app to receive these notifications. Instead, they are prompted to opt in when they visit a company’s website. Web push notifications will be delivered to the user’s browser even if they do not have the company’s website open. These kinds of push notifications are ideal for companies that don’t need a mobile app or do not have the resources to develop one.

### Push Notification Software Features

Push notification solutions provide different combinations of features at varying price points. When selecting push notification software, you should consider which features will most benefit your business and marketing goals.

**Personalization —** Marketing messages are more effective when they’re tailored to specific users. Personalization features allow marketers to send customers push notifications about products, sales, or content that will interest them most.

**Scheduling —** Scheduling enables marketers to create a push notification and schedule it to be delivered at a later date. This feature can be used to schedule multiple or recurring notifications so you do not have to be present to send the messages in real time.

**Segmentation —** The segmentation feature provided by push notification software enables marketers to segment their audience based on certain criteria, such as device type, location, time zone, site actions, and subscription date. With segmentation, companies can develop targeted marketing campaigns and increase click-through rates by delivering the most relevant messages to subscribers.

**A/B testing —** A/B testing allows marketers to test different push notifications and determine which message was the most effective. Variables that can be tested include the notification title, the content of the message, emojis, images, and the call to action.

**Analytics —** Analytics features provide marketers with the ability to measure and analyze the performance of their push notification campaigns. Analytics and reporting tools can track metrics such as opt-in rates, delivery rates, click-through rates, and conversion rates.

**Browser support —** As of 2019, Chrome, Firefox, Opera, and Safari web browsers all support web push notifications. Most web push notification software should support these browsers. However, buyers should confirm browser support before purchasing a product for web push notifications.

### Potential Issues with Push Notification Software

**Oversending —** Because push notifications are so quick and easy to send, some companies may overdo it by sending too many messages. However, push notifications work best when they are used in moderation. Users who are annoyed by multiple push notifications every day will inevitably opt out of the service or even uninstall the app altogether. To maintain high opt-in rates, businesses should make sure they are only sending relevant and timely messages that provide real value to their customers.

**Opt-in rates —** For app push notifications on iOS and for web push notifications, users must opt in to receive messages. Some companies use a generic request for permission, which can discourage users who don’t understand the request or do not immediately see the value in subscribing to a business’ push notifications. To avoid this drawback, companies can use messaging that explains what push notifications are and what kinds of benefits they will provide the user.

**Rich media —** Although some app push notifications support rich media like videos, animated gifs, and audio, web push notifications do not yet support this interactive content. Web push notifications can display icons, large images, and badges, although the level of support varies depending on the user’s device and browser. As web push gains popularity, however, browsers may expand support for rich media.

### Software and Services Related to Push Notification Software

[**Mobile marketing software**](https://www.g2.com/categories/mobile-marketing) **—** Mobile marketing software enables companies to plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Most mobile marketing solutions offer app push notifications as a feature, and some also provide web push notification tools.

[**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps companies inform customers about upcoming activities or actions, such as deadlines, payments, product updates, promotions, or suspicious account activity. Proactive notification software can also be used to alert companies of customer events in order to optimize customer service and increase sales.

[**SMS marketing software**](https://www.g2.com/categories/sms-marketing) **—** SMS marketing is another method for targeting customers through mobile devices. SMS marketing software enables companies to engage their subscribers via SMS (short message service). With these tools, marketers can implement digital advertising promotions, polls, surveys, and coupons. Service-based businesses can also use SMS marketing to send appointment reminders or reengage past customers.